Are you using TikTok ads but having trouble figuring out which ads are bringing in your leads, sales, and revenue?
You might be tracking the total leads from your TikTok ads, but you may not have the capability to view each lead individually.
Not being aware of which TikTok ad contributed to conversions prevents your capacity to manage and optimize your advertising budget efficiently.
Leadsources eliminates this challenge.
Leadsources systematically records every lead’s TikTok advertising data, covering campaign, ad group, and specific ad information.
This allows you to store TikTok ad data for every lead effectively in Moosend.
Create reports, like ”Ads that made the most sales or revenue”, to find out which ads should be promoted more or stopped.
Let’s get started!
Capture TikTok ads in Moosend
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io for free (benefit from our 14-day free trial).
Embed the Leadsources script into the header segment of your webpage.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your TikTok campaigns
Incorporate UTM parameters into your TikTok advertisements to effectively track significant data such as campaign, ad group, and ad performance.
For illustration purposes, attach these UTM parameters to the links displayed in your TikTok advertisements:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The final URL should be presented as follows:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name
It is important to note that Leadsources captures lead source information independently of UTM parameters, tracking significant details including channel, landing page, and subfolder for an in-depth view of lead origins.
Step 3: Add the hidden fields in Moosend
When a user completes your Moosend form, Leadsources automatically updates the hidden fields with the associated data from TikTok ads, including campaign, ad group, and ad specifications.
Review our in-depth guide on how to integrate hidden fields in Moosend to successfully accomplish your setup.
Leadsources subsequently safeguards the TikTok ads data in your Moosend form (consult Step 4 for further instructions).
Step 4: Capture the TikTok ads data in Moosend
Leadsources gathers TikTok ad data, such as campaign, ad group, and ad specifics, whenever a user clicks your TikTok ad and enters your website.
TikTok ads data is smoothly entered into the hidden fields of your Moosend form by Leadsources.
Once the form has been submitted, both the TikTok ads data and the responses are delivered to the Moosend submissions page for each lead created.
How does Leadsources work?
Through the implementation of the Leadsources script on your website, you can track TikTok ads data, such as campaign, ad group, and ad, whenever a visitor lands on your page.
The information is directly added to the hidden fields of your Moosend form.
Leadsources will evaluate the following visitor characteristics:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This allows for the identification of key lead sources regardless of UTM parameters, including traffic from organic channels such as:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
Despite the fact that various tools rely on UTM parameters to capture lead data, Leadsources excels in providing thorough tracking of lead sources without needing them.
Leadsources obtains lead data from numerous channels, including:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This facilitates the aggregation of all lead source information into a unified space, enhancing tracking and analysis.
How to run performance reports
Now that your TikTok ads information is stored in Moosend, you can create performance reports like:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
This facilitates the optimization of your TikTok budget decisions for superior performance.
Let us now investigate the reports that you can generate.
1. Lead performance reports
You can compile reports that assess the leads generated from:
- Channel
- Campaign
- Ad group
- Ad
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report aids in evaluating the primary channel responsible for your lead acquisition.
Example #2: Leads by TikTok campaign
Emphasize a specific lead source, such as TikTok, and evaluate the quantity of leads produced by each campaign.
Example #3: Leads by TikTok ad
Following the identification of the TikTok campaign yielding the most leads, you can evaluate which particular ad group or ad is key in that success.
2. Sales performance report
Understanding the TikTok ads and audience characteristics that attract the most leads is significant; nonetheless, it is important to assess whether these leads correlate with your overall sales and revenue.
Incorporating your Moosend data into a CRM, such as GoHighLevel, enables you to track which leads convert into paying customers. This enhances your ability to produce sales reports derived from your TikTok ads data (campaign, ad group, ad).
Let’s review the following diagram:
Channels | Search Paid | Social Paid |
Leads | 50 | 75 |
Sales | 5 | 6 |
Average order value | $150 | $100 |
Revenue | $750 | $600 |
Following the examination of your Google and TikTok campaigns, the first “Leads by Channel” report revealed that TikTok Social Paid ads generated leads more successfully than Google Search Paid ads.
However, following a review of your CRM-exported sales and revenue statistics, you identified that the Search Paid channel produced higher revenue, despite fewer leads compared to the Social Paid channel. This leads you, to increase the Search Paid budget.
Moreover, you can develop diverse reports to examine sales and revenue performance, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder