# LeadSources.io

> Lead source tracking

> Admin Email: marc-antoine@elevatedigital.pro


## Posts

### 10 Best Last-Touch Attribution Tools

What is last-touch attribution?



Last-touch attribution is a simple approach that assigns all credit for a lead or sale to the final marketing touchpoint before conversion.



Customers often interact with multiple channels, but last-touch attribution focuses on the last action that led directly to the conversion.



For example, a customer might discover your business on LinkedIn, read more on ChatGPT, and finally click on Google Ads to complete a purchase. Last-touch attribution would give 100% of the credit to Google Ads, highlighting the channel that directly drove the conversion.



Benefits of last-touch attribution



Last-touch attribution offers simplicity and clarity by focusing only on the final channel that drove a conversion.



Using the same example: Click from LinkedIn → Visit from ChatGPT → Click on Google Ads → Lead/sale.



The ROI would be calculated as:




LinkedIn: ROI = 0



ChatGPT: ROI = 0



Google Ads: ROI = X




While this method ignores the influence of early-stage touchpoints like LinkedIn and ChatGPT (as opposed to multi-touch attribution), it allows marketers to quickly identify which channels are directly driving conversions.



Last-touch attribution is particularly useful for campaigns where the final action is the main indicator of success, such as direct response ads or short sales funnels.



10 best last-touch attribution tools



1. LeadSources



LeadSources is a last-touch attribution software that identifies the final marketing touchpoint that drove each lead.



It stands out as a top last-touch attribution solution, providing detailed insights on the channel, source, UTM parameters (campaign, term, content), device, OS, and browser associated with the last touch. LeadSources also captures the pages visited during the session that led to lead generation.



By consolidating data from multiple sources, LeadSources eliminates fragmented reporting and delivers a clear, single source of truth for understanding which channels directly drive results.







Features:




Last-touch attribution across all channels



Captures detailed lead data: source, UTM parameters (campaign, term, and content), page paths, device, OS, and browser



Native integrations with popular form builders



Send lead source data to your CRM




Best for: LeadSources is ideal for B2B service businesses that want to track which final touchpoint drives conversions and optimize ad spend for immediate results.



Pricing: Starting at $48/month



2. Ruler Analytics



Ruler Analytics is a last-touch attribution tool that assigns each lead to the final marketing channel that drove its conversion, linking every lead directly to revenue.







Features:




Last-touch and multi-touch attribution modeling



Revenue and opportunity attribution



Track lead data for conversions from web forms, calls, and live chat




Best for: Businesses that generate leads via forms, live chat, or phone calls and want to clearly connect the final marketing interaction to revenue outcomes.



3. Dreamdata



Dreamdata links your ad campaigns, final conversion touchpoints, and revenue to give a clear picture of which marketing activities directly drive results.







Features:




Last-touch tracking: Identify the exact touchpoint that led to conversions.



Performance attribution: See which channels generate the most immediate impact.



Audience building: Segment audiences based on last-touch interactions.



AI insights: Leverage AI to spot patterns in last-touch conversions.



Revenue analytics: Measure revenue tied to each final touch.




Best for: B2B businesses looking to pinpoint which channels drive direct conversions and revenue.



Pricing: Free tier available; paid plans start at $750/month.



4. Hyros



Hyros is a campaign attribution tool for e-commerce brands offering last-touch attribution and ad tracking features.







Features:




Last-touch revenue attribution



Full ad-platform tracking



LTV monitoring for conversions




Best for: Businesses with substantial ad spend that want clear insights into which channels directly drive sales and conversions.



Pricing: Starting at $230/month (with annual plan)



5. Triple Whale



Triple Whale is a last-touch attribution platform designed for e-commerce brands that want clear visibility into the final interactions driving conversions. It combines robust ecommerce tracking with behavioral insights to help teams understand which channels close the sale.







Features:




Last-touch attribution



Multi-touch attribution options



Behavioral analytics



Proprietary pixel for precise tracking



Signals-based insights



AI assistant



Custom event tracking



Audience creation tools




Best for: DTC e-commerce companies focused on identifying the channels that directly trigger conversions and needing reliable last-touch performance reporting.



Pricing: Offers a free plan, with paid subscriptions starting at $149/month.



6. Cometly



Cometly is a last-touch attribution platform built to identify the final interaction in the customer journey and assign full conversion credit to the last touchpoint.







Features:




Tracks user behavior across devices, domains, and advertising platforms to pinpoint the final converting action



Server-side tracking for more reliable last-touch data collection



AI-driven ad manager to optimize campaigns based on the channels that close conversions




Best for: SaaS, e-commerce, and agency teams that want clear visibility into the channels responsible for final conversions and need straightforward insights to guide budget allocation.



Pricing: Cometly offers custom pricing. You’ll need to contact their sales team to receive a personalized quote.



7. LeadsRx



LeadsRx is a last-touch attribution platform designed to identify which final interaction (across both online and offline channels) directly drives conversions and revenue.







Features: It offers last-touch attribution reporting, tracking for web, TV, radio, podcasts, and OTT campaigns, and supports integration with inbound calls, point-of-sale activity, and other offline conversion events.



Best for: Marketing teams and agencies that manage a wide mix of channels and want a clear view of which touchpoints ultimately close the conversion.



Pricing: Pricing details are provided by the LeadsRx sales team upon request.



8. Rockerbox



Rockerbox helps businesses understand which final marketing touchpoint drives their conversions and revenue by focusing on last-touch attribution, incrementality testing, and streamlined measurement.



The platform identifies the last interaction a user has—across both digital and offline channels—before completing a conversion. By tying that last touch directly to business outcomes, marketers gain a clear view of the channel that ultimately pushed users to take action.



Features:




Last-touch attribution across all channels



Support for additional attribution models



Cross-device and cross-channel tracking



Conversion path breakdown



Integrations with data warehouses and BI platforms




Best for: Brands of all sizes that want a straightforward way to identify which channels directly drive conversions, especially those running multi-channel campaigns.



Pricing: Available upon request.



9. HubSpot Marketing Hub



HubSpot Marketing Hub provides last-touch attribution as part of its advanced marketing reporting capabilities. Available in Marketing Hub Enterprise (or higher-tier plans).



Features:




Last-touch and multi-touch attribution models



Contact, deal, and revenue attribution reporting



Best for: Enterprise organizations already using HubSpot, looking to track which channels drive final conversions without investing in a dedicated attribution tool




Best for: Enterprise organisations already using HubSpot, who want to track which channels directly drive conversions without investing in a separate attribution tool.



Pricing: $3,600 per month



10. ThoughtMetric



ThoughtMetric provides last-touch attribution for e-commerce and DTC brands. It focuses on the final interaction that leads to a conversion, helping you identify which marketing touchpoints directly drive sales.



Features:




Last-touch conversion attribution



Customer journey visualization with emphasis on final touchpoints



Campaign and creative performance analysis at the product level



Lifetime value (LTV) tracking and post‑purchase surveys to enrich insights



Integrates with major e‑commerce platforms




Best for: E‑commerce and DTC brands with straightforward customer journeys who want to understand which final interactions convert, optimize ad spend, and get a clear view of ROI from campaigns that drive the sale.



Pricing: Plans start at US $99/month for stores with up to 50,000 pageviews per month



How to choose the last-touch attribution tool that fits your needs



Consider your business type: B2B companies may still benefit from understanding the last-touch channel for each account, while e-commerce brands often prioritize tracking the final conversion point to quickly optimize ad spend.



Decide on key metrics: Identify what counts as a “last-touch” in your funnel. This could be a click, a form submission, a call, or another final action before conversion.



Attribution model: Most last-touch tools also offer first-touch and multi-touch attribution models. Make sure the platform accurately captures the touchpoints that you are interested in.



Integration with your stack: Make sure the tool connects with your CRM, ad platforms, CMS, and other systems to capture the last touch accurately.



Pricing and scalability: Compare costs relative to your traffic and number of conversions. Some tools charge per conversion or lead, while others offer tiered plans.



Testing first: Use demos or trial periods to validate that the tool tracks last-touch interactions correctly and provides clear insights for decision-making.



FAQ



What is last-touch attribution? Last-touch attribution gives 100% of the credit for a lead or sale to the final marketing touchpoint before the conversion, ignoring earlier interactions in the customer journey.  Why is last-touch attribution important? It provides a simple way to measure which channels directly drive conversions, helping marketers quickly optimize budgets and campaigns for immediate results.  Are last-touch attribution tools suitable for my business? Last-touch tools work best for businesses with short sales cycles or campaigns where the final interaction is the key conversion driver. They are also useful for quickly measuring ad performance in e-commerce or direct-response campaigns.  Can last-touch attribution help optimize ad spend? Yes. By highlighting which channels lead directly to conversions, marketers can focus on the most effective campaigns, adjust budgets quickly, and improve ROI for high-performing channels.

### 11 Best First-Touch Attribution Tools

What is first-touch attribution?



First-touch attribution is the practice of assigning credit for a lead or sale to the first marketing channel a customer interacted with.



In a customer journey, people often engage with multiple touchpoints before converting. For instance, someone might first see your brand on LinkedIn, then read more on ChatGPT, and finally click a Google Ads link to complete a purchase.



First-touch attribution simplifies this journey by giving full credit to the initial touchpoint, highlighting which channels are most effective at generating initial awareness.



Benefits of first-touch attribution



By assigning credit to the first touchpoint, marketers can identify which channels are most effective at introducing prospects to their brand.



Using the same example: Click from LinkedIn → Visit from ChatGPT → Click on Google Ads → Lead/sale



First-touch attribution would give all credit to LinkedIn (the first touch). 



ROI would then look like this:




LinkedIn: ROI = X



ChatGPT: ROI = 0



Google Ads: ROI = 0




While this approach doesn’t measure mid- or late-funnel contributions, it emphasizes which channels drive initial awareness. This is especially useful for businesses focused on lead generation and top-of-funnel growth, helping marketers allocate resources to channels that attract prospects first.



11 best first-touch attribution tools



1. LeadSources



LeadSources is a first-touch attribution tool that tracks the source of your leads throughout the whole customer journey.



It is probably the most advanced first-touch attribution tool when it comes to lead source tracking, as each lead comes with a comprehensive dataset of lead source data: channel, source, UTM parameters (campaign, term, content), device, OS, and browser. LeadSources also records all the pages visited during each session.



By unifying data from multiple sources, LeadSources eliminates fragmented reporting and provides a single source of truth for marketing performance.







Features:




First-touch attribution across all channels



Multi-touch attribution across all channels



Captures detailed lead data: source, UTM parameters (campaign, term, and content), page paths, device, OS, and browser



Integrates with all popular form builders and CRMs




Best for: LeadSources is ideal for B2B service businesses using multiple lead generation channels or managing long sales cycles.



Pricing: Starting at $48/month



2. Usermaven



Usermaven is a marketing attribution platform that centralizes data from multiple channels, giving a clear view of the customer journey. Its first-touch attribution tracks the initial touchpoint, helping businesses understand the first channel’s impact on conversions and make informed, data-driven decisions. 







Features:




Full customer-journey analytics



First-touch and multi-touch attribution across channels



Automatic tracking of clicks, page views, form submissions, and custom events



Built-in attribution models (first-touch, last-touch, linear, time-decay, U-shaped)



Revenue attribution




Best for: Mid-sized businesses seeking an intuitive, privacy-focused analytics platform with robust multi-touch attribution capabilities.



Pricing:



PlanGrowthScaleEnterprisePrice$84/month (monthly payment)$71/month (annual payment)$199/month (monthly payment)$169/month (annual payment)Contact salesUsage3 users3 workspaces5 years of data historyUnlimited users5 workspaces7 years of data historyUnlimited usersCustom workspacesUnlimited data history



3. Ruler Analytics



Ruler Analytics is a first-touch attribution software that assigns each lead with the first channel that contributed to its generation, and links each lead to revenue.







Features:




First-touch and multi-touch attribution modeling



Revenue and opportunity attribution



Track lead data for leads coming from web forms, call, and live chat




Best for: Businesses generate leads via forms, live chat, or phone calls that need to connect marketing efforts directly to revenue outcomes.



Pricing:



PlanPricing*Ruler Analytics offers a 12-month agreements as standard.Website visits includedSmall businessfrom £199 (pay monthly)*from £179 (pay annually)*5,000 monthly visitsMedium businessfrom £649 (pay monthly)*from £584 (pay annually)*50,000 monthly visitsLarge businessfrom £1149 (pay monthly)*from £999 (pay annually)*100,000 monthly visitsAdvancedContact sales200,000+ monthly visits



4. ThoughtMetric



ThoughtMetric provides first-touch attribution for e-commerce and DTC brands. It tracks the full customer journey (from first click to final purchase) and attributes credit for conversions across all relevant marketing touchpoints, including the first touchpoint.







Features:




First-touch conversion attribution



Customer journey visualization, campaign and creative performance analysis, product-level analytics, lifetime value (LTV) tracking, and post‑purchase surveys to enrich attribution data



Integrates with major e‑commerce platforms




Best for: E‑commerce DTC brands with simple customer journey that run brand awareness ads, and need an accurate view of their ROI to understand which awareness campaigns contribute to the final sale.



Pricing: Plans begin at US $99/month for stores with up to 50,000 pageviews per month



5. Hyros



Hyros is a campaign attribution tool for e-commerce brands offering first-touch attribution and ad tracking.







Features:




First‑touch and multi-touch revenue attribution



Full ad‑platform attribution



LTV tracking




Best for: Businesses with significant ad spend who need granular tracking of ad ROI and attribution



Pricing: Starting at $230/month (with annual plan)



6. Triple Whale



Triple Whale is a first-touch attribution tool for e-commerce brands with strong behavioural analytics and ecommerce attribution capabilities.







Features:




First-touch attribution



Multi-touch attribution



Behavioral analytics



Proprietary pixel technology



Signals



AI agent



Custom events



Audience builder




Best for: E‑commerce DTC brands with strong ad spend on awareness, and that need strong attribution insights.



Pricing: Free tier available, paid tier starts at $149/month.



7. Dreamdata



Dreamdata connects ad campaigns data, customer journey and revenue together to provide a full activation and attribution picture.







Features:




Customer journey



Performance attribution



Build audience



AI signals



Revenue analytics




Best for: B2B businesses wanting precise analytics to tie marketing activities to actual revenue.



Pricing: Free tier available, paid tier starts at $750/month.



8. Cometly



Cometly is a first-touch attribution platform designed to track first interaction in the customer journey and assign accurate conversion credit to first touchpoint.







Features:




User actions monitoring across multiple devices, domains, and ad platforms



Server-side tracking



AI-powered ad manager




Best for: SaaS, e-commerce and agency businesses that want to transform their marketing and sales data into actionable insights.



Pricing: Pricing is customized and requires contacting Cometly’s sales team for a tailored quote.



9. LeadsRx



LeadsRx is a first-touch marketing attribution platform that tracks and analyzes how the first touchpoint across digital and offline channels contributes to conversions and revenue.







Features: It provides first-touch marketing attribution, web, TV, radio, podcast, and OTT tracking, as well as integration of inbound calls and offline events



Best for: Enterprise marketers and agencies running a complex network of marketing channels, both digital and offline.



Pricing: Pricing is available upon request from LeadsRx sales.



10. Rockerbox



Rockerbox combines first-touch attribution, marketing-mix modeling, and testing to give businesses a complete and accurate view of how all their marketing efforts contribute to conversions and revenue.



It captures the first touchpoint across digital and offline channels, links it to actual conversions, and allows marketers to understand the true impact of their first channel in driving business results.



Features:




First-touch attribution across all channels



Multi-touch attribution across all channels



Customizable attribution models



Cross-device tracking



Path-to-conversion analysis



Integration with data warehouses and BI tools




Best for: Medium to large brands running complex marketing campaigns across multiple channels, including digital and offline.



Pricing: Pricing is available upon request.



11. HubSpot Marketing Hub



HubSpot Marketing Hub offers first‑touch attribution as part of its advanced marketing reporting functionality. Available in Marketing Hub Enterprise (or high‑end tier).



Features:




First-touch and multi-touch attribution models



Contact, deal and revenue attribution reporting




Best for: Enterprise organisations that already use HubSpot, and want attribution without buying a specialised tool.



Pricing: $3,600 per month



How to choose the first-touch attribution tool that fits your needs



Are you focused on lead generation or brand awareness?



First-touch attribution works best for businesses that want to understand which channels effectively capture prospects at the beginning of the journey.



What data do you want to track?



Decide which initial touchpoints matter most—website visits, ad impressions, social media interactions, or email opens. Track the earliest point of engagement for actionable insights.



What attribution model is best for you?



Since first-touch attribution gives credit to the initial interaction, ensure the tool supports tracking and reporting first interactions clearly. 



Integration capabilities with your tech stack:



Confirm the platform integrates with your CRM, analytics tools, and ad platforms to automatically capture first interactions.



Factor in pricing and scalability:



Consider the cost relative to the features you need. Some tools charge based on tracked interactions, while others have fixed pricing; pick one that scales with your business growth. 



Test before committing:



Test the tool with your own campaigns through demos or trial periods to ensure it captures first interactions accurately and provides insights for top-of-funnel strategy.



FAQ



What is first-touch attribution? First-touch attribution assigns credit for a lead or sale to the first marketing interaction a customer had with your brand, emphasizing the channel that generated initial awareness.  Why is first-touch attribution important? It highlights which channels are most effective at attracting prospects, helping marketers optimize top-of-funnel efforts and allocate budgets efficiently.  Are first-touch attribution tools suitable for my business? They work best for businesses focused on lead generation, brand awareness, or top-of-funnel growth. Companies with short sales cycles or simpler journeys can benefit most.  Can first-touch attribution help optimize ad spend? Yes. By identifying channels that drive initial engagement, marketers can invest in campaigns that successfully attract new prospects and improve overall ROI.

### 10 Best Multi-touch Attribution Tools

What is multi-touch attribution?



Multi-touch attribution is the activity of attributing a sale to the marketing channels that contributed to it.



Customers follow complex journeys, from awareness, to consideration, and action. For example, they might discover your business on LinkedIn, then finds more about you on ChatGPT, to finally click on a Google Ads and take action (lead gen or sale).



The question is: to what channel attribute that lead or sale since each contributed to the generation of the lead/sale?



Multi-touch attribution answers this question by proposing different attribution models to attribute the most accurately possible the lead or sale to the channels that contributed to its generation.



Benefits of multi-touch attribution



When you can attribute a lead/sale to the associated channels, you can then calculate the ROI for each channel.



Let’s consider the same example as before:




Click from LinkedIn



Visit from ChatGPT



Click on Google Ads → Lead/sale




Without multi-touch attribution, you would probably attribute the lead/sale to Google Ads (the las touch). In that case, your ROI would look like this:




LinkedIn: ROI = 0



ChatGPT: ROI = 0



Google Ads: ROI = X




As you can see, single touch attribution model gives all the credit to the last channel (Google Ads) without considering the contribution of the previous channels (LinkedIn and ChatGPT).



However, we can’t conclude that LinkedIn and ChatGPT’s ROI is null (and that we should abandon these marketing channels) since they certainly contributed to the generation of the lead/sale by bringing awareness and consideration to the visitor.



The benefit of using multi-touch attribution is that it allows marketers to calculate a ROI for all the channels of the customer journey. For example, we could consider that each channel contributed equally to the generation of the lead/sale. So $1,000 revenue generated by that lead would be attributed equally to all the channels:




LinkedIn: $333



ChatGPT: $333



Google Ads: $333




As a result, we are able to calculate the ROI for each individual channel, allowing us to make data-driven decisions to scale each channel or not.



Different multi-touch attribution models



Depending on your customer journey, some channels have more weight than others. This can be reflected in the way you attribute the sale to each channel by using different attribution models. Let’s go through each.



Linear marketing attribution







The linear attribution model distributes conversion credit equally across all touchpoints a customer interacts with, from initial discovery to final conversion.



It is ideal for businesses and campaigns that value understanding the entire customer journey, especially those with long sales cycles and multiple touchpoints.



The model is straightforward to implement and interpret, offering a balanced view that highlights the contribution of every channel in driving conversions.



On the other hand, it can misrepresent the influence of specific touchpoints in campaigns where certain interactions, such as discovery or closing, have a disproportionately large impact.



Time-decay marketing attribution







The time-decay attribution model gives more credit to touchpoints that occur closer to the final conversion, while earlier interactions receive progressively less credit.



It is best for long sales funnels where customer journeys span weeks or months, such as in real estate, SaaS, or enterprise solutions.



The model reflects customer behavior by emphasizing recent interactions and accounts for multiple touchpoints over extended periods, making it suitable for complex journeys.



On the other hand, early-stage activities, such as awareness campaigns, may seem undervalued, and in fast conversion paths, differences between touchpoints may be negligible, limiting its usefulness.



U-shaped marketing attribution







The U-shaped attribution model allocates most credit to the first and last touchpoints in a customer journey, typically assigning 40% to the initial interaction, 40% to the final conversion, and distributing the remaining 20% across middle touchpoints.



It works well for businesses emphasizing both brand awareness and conversion efforts, such as advertising, social media campaigns, and direct sales initiatives.



The model highlights the significance of both initial lead generation and final conversion activities, providing insight into top and bottom-funnel performance.



On the other hand, it is more complex to implement due to the need for comprehensive data tracking (but thankfully there are tools doing this for you).



W-shaped marketing attribution tools







The W-shaped attribution model allocates the majority of credit, usually 90%, to three key touchpoints: the first interaction, lead creation, and final conversion, while distributing the remaining 10% across any intermediate touchpoints.



It is ideal for B2B businesses with long, complex sales cycles where lead nurturing and multiple interactions are crucial for closing deals.



The model emphasizes discovery, nurturing, and closing touchpoints, offering a clear view of the most critical interactions in the customer journey.



On the other hand, it is more complex to implement than simpler models, requiring careful tracking of multiple touchpoints and weighted credit allocation.



Best multi-touch attribution tools



1. LeadSources



LeadSources is a multi-touch attribution software that tracks the source of your leads throughout the whole customer journey.



It is probably the most advanced multi-touch attribution tool when it comes to lead source tracking, as each lead comes with a comprehensive dataset of lead source data: channel, source, UTM parameters (campaign, term, content), device, OS, and browser. LeadSources also records all the pages visited during each session.



By unifying data from multiple sources, LeadSources eliminates fragmented reporting and provides a single source of truth for marketing performance.







Features:




Multi-touch attribution across all channels



Captures detailed lead data: source, UTM parameters (campaign, term, and content), page paths, device, OS, and browser



Integrates with all popular form builders and custom-built forms



Sends multi-touch attribution data to CRM




Best for: LeadSources is ideal for B2B service businesses using multiple lead generation channels or managing long sales cycles.



Pricing: Starting at $48/month



2. Ruler Analytics



Ruler Analytics is a multi-touch attribution tool that assigns each lead with their marketing data across multiple touchpoints, and links those leads to opportunities, and revenue.







Features:




Multi-touch attribution modeling



Revenue and opportunity attribution



Track lead data for leads coming from web forms, call, and live chat




Best for: Businesses generate leads via forms, live chat, or phone calls that need to connect marketing efforts directly to revenue outcomes.



Pricing:



PlanPricing*Ruler Analytics offers a 12-month agreements as standard. Website visits includedSmall businessfrom £199 (pay monthly)*from £179 (pay annually)*5,000 monthly visitsMedium businessfrom £649 (pay monthly)*from £584 (pay annually)*50,000 monthly visitsLarge businessfrom £1149 (pay monthly)*from £999 (pay annually)*100,000 monthly visitsAdvancedContact sales200,000+ monthly visits



3. Usermaven



Usermaven is a multi-touch marketing attribution and analytics platform that tracks every touchpoint across the customer journey, providing businesses with clear insights into how each channel drives conversions.







Features:




Full customer-journey analytics



Multi-touch attribution across channels



Automatic tracking of clicks, page views, form submissions, and custom events



Built-in attribution models (first-touch, last-touch, linear, time-decay, U-shaped)



Revenue attribution




Best for: Mid-sized businesses seeking an intuitive, privacy-focused analytics platform with robust multi-touch attribution capabilities.



Pricing:



PlanGrowthScaleEnterprisePrice$84/month (monthly payment)$71/month (annual payment)$199/month (monthly payment)$169/month (annual payment)Contact salesUsage3 users3 workspaces5 years of data historyUnlimited users5 workspaces7 years of data historyUnlimited usersCustom workspacesUnlimited data history



4. LeadRx



LeadsRx is a multi-touch, cross-channel marketing attribution platform that tracks and analyzes how every touchpoint across digital and offline channels contributes to conversions and revenue.







Features: It provides multi-touch marketing attribution, web, TV, radio, podcast, and OTT tracking, as well as integration of inbound calls and offline events, giving a holistic view of the customer journey.



Best for: LeadsRx is best suited for enterprise marketers and agencies running complex, multi-channel campaigns.



Pricing: Pricing is available upon request from LeadsRx sales.



5. Dreamdata



Dreamdata is a multi-touch attribution tool that links ad campaign data, customer journeys, and revenue to provide a complete view of marketing performance.







Features:




Customer journey



Performance attribution



Build audience



AI signals



Revenue analytics




Best for: Dreamdata is best suited for B2B businesses that need precise analytics to connect marketing activities directly to actual revenue.



Pricing: Dreamdata offers a free tier, with paid plans starting at $750 per month.



6. Triple Whale



Triple Whale is an e‑commerce-focused multi-touch attribution and analytics platform that tracks customer behavior across multiple channels, providing insights into how each touchpoint drives conversions.







Features:




Multi-touch attribution



Behavioral analytics



Proprietary pixel technology



Signals



AI agent



Custom events



Audience builder




Best for: Direct-to-consumer e‑commerce brands using multiple ad channels and seeking deep behavioral and attribution insights.



Pricing: Triple Whale provides a free tier, with paid plans starting at $149 per month.



7. Hyros



Hyros is a multi-touch campaign attribution and ad tracking tool that links ad interactions to revenue, providing a detailed view of marketing ROI.







Features:




Multi-touch revenue attribution



Full ad-platform tracking, and lifetime value (LTV) analytics to measure the impact of each marketing touchpoint.




Best for: Hyros is ideal for businesses with significant ad spend that require granular tracking of ad performance and multi-touch attribution across campaigns.



Pricing: Plans start at $230 per month with annual billing.



8. ThoughtMetric



ThoughtMetric is a dedicated e‑commerce multi‑touch attribution and analytics platform that tracks the full customer journey—from first click to final purchase—and attributes credit for conversions across all relevant marketing touchpoints.







Features:




Multi‑touch attribution



Customer journey visualization, campaign and creative performance analysis, product-level analytics, lifetime value (LTV) tracking, and post‑purchase surveys to enrich attribution data



Integrates with major e‑commerce platforms




Best for: ThoughtMetric is ideal for e‑commerce brands, especially DTC brands, that run multiple marketing channels and ad platforms. It is particularly suited for teams that want a full, accurate view of marketing ROI, understand the contribution of every channel, and make data-driven decisions without needing deep technical resources.



Pricing: Plans begin at US $99/month for stores with up to 50,000 pageviews per month



9. Rockerbox



Rockerbox combines multi-touch attribution, marketing-mix modeling, and testing to give businesses a complete and accurate view of how all their marketing efforts contribute to conversions and revenue.



It captures every touchpoint across digital and offline channels, links them to actual conversions, and allows marketers to understand the true impact of each channel in driving business results.



Features:




Multi-touch attribution across all channels



Customizable attribution models



Cross-device tracking



Path-to-conversion analysis



Integration with data warehouses and BI tools




Best for: Medium to large brands running complex marketing campaigns across multiple channels, including digital and offline.



Pricing: Pricing is available upon request.



10. Cometly



Cometly is a multi-touch attribution platform designed to track every interaction in the customer journey and assign accurate conversion credit across all touchpoints, providing a comprehensive view of marketing performance.







Features:




User actions monitoring across multiple devices, domains, and ad platforms



Server-side tracking



AI-powered ad manager




Pricing: Pricing is customized and requires contacting Cometly’s sales team for a tailored quote.



How to choose the multi-touch attribution tool that fits your needs



Are you a B2B service or e-commerce?B2B companies with long sales cycles may require account-level, multi-touch revenue attribution, while e-commerce brands might focus on tracking multi-channel conversions and optimizing ad spend.



What data do you want to track?Identify the touchpoints and metrics most important to your business. Do you need to track clicks, form submissions, calls, live chats, ad impressions, or offline events? The more comprehensive your tracking needs, the more robust the attribution tool should be.



What attribution model is best for you?Different businesses benefit from different models. Linear or time-decay models work well for journeys with multiple touchpoints, while U-shaped or W-shaped models are ideal if you want to emphasize both early and late interactions in the funnel. Choose a tool that supports the model that matches your strategy.



Integration capabilities with your tech stack:Ensure the platform integrates with your tech stack (form builder, CRM, CMS, ad networks, etc.). This ensures all relevant touchpoints are captured accurately without manual workarounds.



Factor in pricing and scalabilityEvaluate the cost relative to the features you need and consider how the tool will scale with your business. Some multi-touch attribution tools offer usage-based pricing, while others provide fixed tiers; pick one that grows with your traffic and marketing complexity.



Test before committing:Always test the tool with your own data via demos or free trials. This helps confirm it captures all touchpoints, supports your preferred attribution model, and provides actionable insights that match your business needs.



FAQ



What is multi-touch attribution? Multi-touch attribution assigns credit for a lead or sale to all marketing touchpoints that influenced a customer’s journey, rather than giving all credit to a single channel.  Why is multi-touch attribution important? It allows marketers to calculate ROI for each channel, recognize the contribution of early-stage and mid-funnel touchpoints, and make data-driven decisions to optimize marketing spend.  Are multi-touch attribution tools suitable for my business? They are especially valuable for businesses with complex customer journeys, multiple marketing channels, or long sales cycles. E-commerce brands and B2B companies benefit the most.  Can multi-touch attribution help optimize ad spend? Yes. By understanding the contribution of each channel, marketers can identify underperforming campaigns, optimize budgets, and increase ROI across all channels.

### 5 best lead attribution tools in 2025

What is a lead attribution tool?



A lead attribution tool tracks and identifies which of your many marketing efforts contributed to lead generation. 



For example, a user discovers your services through your LinkedIn account, then finds you again through a Google Ad, to finally go directly to your site and fill out your lead gen form.



Lead attribution tools will track all these touchpoints to help businesses attribute leads to specific campaigns, channels, or actions.



Lead attribution particularly matters for businesses that rely on lead generation. When a website generates a lead, the journey continues outside of the website, usually with a phone/video call, or email series to convert leads into paid customers.



Once a lead becomes a customer, businesses need to connect that revenue to the marketing channels that contributed to that sale. That’s where lead attribution tools matters, since it connects the revenue back to the marketing channels.



Benefits of lead attribution tools



By attributing your revenue back to the lead, businesses can identify the high-performing channels. For example, your SEO channel generated 150 leads, but only 5 converted into a sale, generating $6,000. In the meantime, your Google Ads generated 100 leads, from which 10 converted into sales, for a total of $10,000 generated.



Some tools provide comprehensive lead source tracking, allowing businesses to gain insights into which exact ad or keyword generated their leads, and optimize their marketing campaigns accordingly.



With lead attribution tools, businesses understand which marketing channels are involved in the generation of their leads. Tracking users throughout their journey allows them to optimize the sales funnel, and increase the conversion rate.



Different types of lead attribution tools



Different attribution models exist, and provide different insights into your marketing. There is no good or bad model, there are just models that fit your business than others. Let’s quickly have a look at the different types, so you can get an idea as to which fits your needs best.



First touch attribution



The lead is attributed to the first interaction with your business, the one that sparks interest, making it useful to understand how your leads discover your brand. 



First touch attribution is particularly well suited for businesses that focus on brand awareness, and want to measure early engagements with their brand. 



Businesses with fewer touchpoints, or short sales cycles, can also benefit because this model fits better with their simpler customers’ journey, and the data is easy to interpret.



On the flip side of the coin, it does not account for the other marketing channels that contribute to the actual generation of the leads.



Last touch attribution



This attribution model gives the full credit for your leads to the last interaction with your business, making it useful to understand which efforts directly result in lead generation.



Last-touch attribution is best suited for businesses or marketing goals that focus on closing leads and understanding what drives conversions



Businesses measuring bottom-of-funnel performance will choose last touch attribution.



It also works well for businesses with fewer touchpoints, where the last interaction is the most critical.



Multi-touch attribution



This attribution model is the most complete of the three as it distributes credit across multiple touchpoints throughout the customer journey. 



Multi-touch attribution tools are best suited for businesses that want to see the full picture of their customer journey, from first interaction to form submission.



Businesses running multiple marketing channels will more naturally choose multi-touch attribution, as it uncovers which channels contribute to the generation of their leads: ads, email, social media, content marketing, direct outreach, etc. 



Multi-touch attribution can also help businesses with long sales cycles to keep track of their complex customer journey, and that require a more sophisticated tracking system.



Let’s go through the different lead attribution tools available in the market to help you find which is best for your business needs.



Best lead attribution tools



1. LeadSources



LeadSources is a lead attribution software that provides a comprehensive lead source report for every touchpoint, from first click to lead submission.



For each session a user has with your website, LeadSources tracks the channel, source, campaign, term, content, device, OS, and browser. It also tracks all the pages visited by a user during that session.



LeadSources allows multi-touch attribution by sending the attribution data to any CRM.







Key features:




Comprehensive lead source tracking: LeadSources tracks 9+ lead source data points for each lead



Multi-session tracking: LeadSources tracks the source across all interactions with your site, from first click to form submission



Native integrations with popular form builders




Best for: Businesses with long and/or complex customer journeys, that want to uncover every channel, ad or customer path that contributed to the generation of each lead.



Attribution model:




First-touch



Last-touch



Multi-touch




Pricing: Starting at $98



2. Ruler Analytics



Ruler Analytics tracks visitors from various channels (phone, form or live chat) throughout their journey, alongside their channel, source campaign and keyword extracted from the ad platforms. Ruler Analytics then connects these leads to the revenue recorded into your CRM.







Key features:




Connects leads to costs and revenue



Phone, form and chat lead tracking




Best for: Businesses generating leads from mediums (forms, chat, phone), and want to calculate their ROAS.



Attribution model:




First-touch



Last-touch



Multi-touch




Pricing: Starting at £179



3. Dreamdata



Dreamdata tracks the source and journey of each customer, matches it with the marketing campaigns as well as the revenue they generate, and allows users to calculate ROAS and LTV for each marketing campaign.







Key features:




Ad data, leads and revenue all in one dashboard



Customer journey tracking




Best for: Businesses with long or complex customer journeys, generating leads using several marketing channels, and that need a robust system to make sense of all this data and calculate an accurate ROAS to make educated decisions about their ads and web pages.



Attribution model:




First touch



Last touch



Multi touch




Pricing: Free plan available (Paid plan starting at $750/month)



4. AttributionIQ



AttributionIQ tracks the UTM parameters and websites for every form submitted, and matches these leads with the ad spent and the revenue generated, allowing users to calculate the ROAS of every campaign, keyword or ad.







Key features:




Matches won deals with the ad spend and revenue




Best for: Businesses with simple customer journey that want to know which conversion channels impact revenue the most.



Attribution model: Last touch



Pricing: Starting at 100£/month



5. WhatConverts



WhatConverts captures form submissions, phone calls or chat, and connects them to their marketing source, campaign, keyword, and landing page.



You can see every interaction a visitor had, including their visits, pages viewed, chat or call started, form filled, conversion etc, all from the first click to the final conversion.







Key features:




Tracks phone calls, chat and form submissions



Multi-session tracking




Best for: Businesses with simple customer journey and using different mediums to generate leads: chats, phone calls, forms



Attribution model:




Last touch




Pricing: Starting at $30/month (Call tracking)



How to choose the right lead attribution platform



So which lead attribution platform to choose? The answer differs from one business to another and depends on a few factors. Use them as a guide to help you choose the solution that fits your business needs.



Lead data tracked: The amount of information provided for each lead. Small businesses may cover their tracking needs by tracking UTM parameters only, while others may need to track more comprehensive lead data such as the device, OS, browser, etc.



Attribution model: For short and simple customer journeys, single touch lead attribution is enough to capture the data that matters. Businesses with longer and more complex customer journeys involving different visits from different marketing channels across a long period of time would benefit more from a multi-touch lead attribution software.



Lead generation tools: If your leads mainly come from your forms, a lead attribution software tracking only form submissions will do the job. Businesses whose leads are entering their sales cycle through different mediums: phone calls, chat, form, etc. may rather select a tool that covers them too.



Integrations with your tech stack: Ensure that the lead attribution tool is compatible with the tools you are using to generate your leads and sales: form builder, CRM, and ad platforms.

### How to implement lead attribution for your B2B leads

In today’s complex B2B sales landscape, understanding the origin and impact of every lead is crucial for maximizing marketing ROI.



Lead attribution is the framework that assigns credit to the various interactions a prospect has with your brand before becoming a customer.



This article unpacks the importance of lead attribution, explores common attribution models, guides you through the implementation process, and helps you choose the right technology stack to unlock actionable insights that empower smarter marketing and sales decisions.



What is lead attribution?



Lead attribution is the process of identifying and assigning credit to the various marketing interactions that contribute to generating a lead. In simpler terms, it helps businesses understand which marketing efforts influenced a potential customer to take an action that results in a qualified lead.



To illustrate this with a real-world B2B example, consider a prospect's multi-touch customer journey through the sales funnel:




A potential customer first discovers your brand on social media.



They are then exposed to a retargeting ad that brings them back for further engagement.



Next, the customer searches for your brand on Google.



Eventually, they navigate directly to your website and complete a contact form.



This action generates a lead, which is passed to your sales team.



Finally, the sales team closes the sale.




So to which channel should the sale be attributed? Is it the initial social media discovery, the retargeting ad, the Google search, or the last direct visit before submission?



This question highlights the challenge lead attribution addresses in assigning proper credit across multiple touchpoints in the customer journey to better understand marketing performance.



Throughout this article, we will explore how lead attribution provides the framework and tools to answer these questions. By the end, you will understand the different lead attribution models, and how to implement them for your business.



Why is lead attribution so important?



Lead attribution is essential because it reflects the complexity of the modern customer journey, which involves multiple touchpoints with your brand. Different channels serve different roles: some act as first-touch points, introducing potential customers to your brand, while others, like direct visits or SEO, often represent last-touch points where prospects already familiar with your brand take action.



First-touch channels are crucial—they generate awareness and initiate the conversion funnel. Last-touch channels close the deal by capturing ready-to-convert prospects. Understanding the weight of each channel’s influence on the sale allows businesses to accurately calculate their ROI and assess channel performance.



This insight enables smarter budget allocation, ensuring that marketing spend is directed toward channels that truly drive conversions rather than wasting resources on ineffective ones. It also leads to better campaign optimization by identifying high-performing messages and platforms. Furthermore, clear lead attribution strengthens sales-marketing alignment, providing transparent visibility into what is driving actual deals. Lastly, it improves ROI tracking by proving which marketing efforts generate real revenue.



In sum, lead attribution transforms the chaotic, multi-touch B2B sales journey into actionable insights that empower marketers and sales teams to make data-driven decisions, optimize investments, and drive growth.



Common lead attribution models



Lead attribution models provide frameworks for assigning credit to the various marketing interactions a lead encounters before converting. These models fall into two main categories: single-touch and multi-touch, each with distinct approaches and limitations.



Single-touch attribution models allocate 100% of the conversion credit to a single interaction, either the first or the last touchpoint. While simpler and easier to implement, these models inadequately reflect the complexity of B2B customer journeys, which typically involve multiple meaningful touchpoints.



First-Touch Attribution assigns all credit to the initial interaction that introduced the lead to your brand. It emphasizes demand generation and brand awareness but overlooks subsequent nurturing and closing activities.



Last-Touch Attribution gives full credit to the final interaction before conversion, such as a direct website visit or SEO-driven session. This model is intuitive but ignores the earlier touchpoints that influenced the lead’s decision.



Moving beyond single-touch, multi-touch attribution models distribute credit across multiple interactions to better capture the nuances of the customer journey:




Linear Attribution: Assigns equal credit to all touchpoints, providing a holistic but sometimes oversimplified picture.



Time Decay Attribution: Weights touchpoints closer to the conversion more heavily, reflecting the assumption that recent interactions have a stronger impact.



Position-Based (U-Shaped) Attribution: Allocates 40% credit to both the first and last touchpoints, with the remaining 20% distributed among the middle interactions, balancing brand introduction and conversion closure.



Data-Driven Attribution: Utilizes AI and machine learning algorithms to assign credit based on the actual influence of each touchpoint as derived from your own data. This model is less biased and adapts to unique customer behaviors but requires substantial data volume and technical capability.




It is important to recognize that common tracking tools like GA4 have limitations and may not fully capture the multi-session, multi-channel intricacies of B2B sales funnels without advanced implementation.



Understanding these models enables marketing teams to select and implement lead attribution strategies that most accurately reflect their customer journeys and optimize budget allocation and performance measurement accordingly.



Implement a lead attribution system for your B2B leads



Implementing an effective lead attribution system involves a structured approach to ensure accurate tracking and meaningful insights:



Step 1: Define your marketing goals



Start by clearly defining your marketing objectives, aligned with business outcomes and sales expectations. This includes specifying lead quality criteria, desired conversion rates, and KPIs to measure success. Engaging stakeholders across marketing, sales, and analytics ensures shared understanding.



Step 2: Map your customer journey



Create a detailed map of your customer journey, covering every interaction from initial brand awareness to final sale. Use tools like LeadSources to track multi-touchpoint data across sessions and channels, providing a full-funnel view essential for attributing lead sources accurately.



Step 3: Choose your attribution model



Select an attribution model that best fits your customer journey complexity:




For simple brand awareness campaigns, First-Touch Attribution highlights which channels initiate interest.



For direct-response campaigns focusing on conversions, Last-Touch Attribution emphasizes the final interaction before lead capture.



For complex funnels involving multiple engagements, Position-Based or Time Decay models allocate credit across important touchpoints, balancing early engagement and conversion influence.




Step 4: Test, refine, and automate



Implement your chosen model and continuously test data integrity and attribution outcomes. Refine parameters based on observed lead behavior and feedback. Automate data collection and reporting workflows with integrated marketing stacks to maintain accuracy and scalability over time.



This phased approach empowers your teams to understand marketing performance holistically, optimize spend effectively, and drive improved lead-to-sale conversion results.



Select your lead attribution tech stack



An effective lead attribution system relies on an integrated tech stack to capture, manage, and analyze the full customer journey from first click to closed sale.



Lead attribution software



The foundation is a robust lead attribution software that automatically tracks every touchpoint a lead interacts with before submitting a form. LeadSources.io is an excellent example tailored for B2B marketing. It provides granular tracking of multi-session, multi-channel journeys and delivers rich lead profiles with comprehensive data points. This allows marketing teams to visualize attribution paths accurately and make informed decisions.



CRM



Your sales team needs a Customer Relationship Management (CRM) system to manage leads as they progress through the funnel. It’s crucial that your lead attribution software feeds real-time, detailed attribution data into your CRM, enabling sales to prioritize and customize follow-ups based on channel engagement.



Marketing automation platforms



Marketing automation tools help nurture leads over time. By leveraging attribution data from your CRM and attribution software, you can trigger personalized campaigns such as targeted email sequences for leads originating from specific channels or re-engagement workflows tailored to touchpoints in the customer journey.



Reporting and visualization tools



To evaluate performance and ROI, integrate reporting and visualization tools that consolidate data across your attribution software, CRM, and marketing automation. Dashboards with customizable metrics help keep teams aligned and empower data-driven strategies.



Together, these tools form a cohesive ecosystem where lead attribution data fuels smarter marketing investments and efficient sales execution, ultimately maximizing lead-to-revenue conversion.

### New release: LeadSources 2.0

We are excited to announce the release of LeadSources 2.0, a major improvement to our initial lead source tracking tool. This release includes:




LeadDNA - Deep lead source tracking



LeadPath – Full-funnel customer journey tracking



New Lead Capture & Visualization




LeadDNA - Deep Lead Source Tracking



With LeadDNA, every lead that submits your form now comes with a rich profile of 9 data points:




Channel



Source



Campaign



Term



Content



Entry page



Device



OS



Browser




LeadDNA provides granular data for each lead your sales and marketing teams need to make smarter decisions and improve attribution accuracy.



LeadPath – Full-Funnel Customer Journey Tracking



LeadPath records the full path each lead takes across multiple sessions before submitting your form. From the first ad click or organic search to every page viewed across sessions, LeadPath records and connects every touchpoint



When a lead finally converts, you’ll have their complete pre-conversion journey at your fingertips, offering unmatched insight into behavior, intent, and marketing impact.



New Lead Capture & Visualization



LeadSources integrates natively with 7 popular form builders via API, allowing you to automatically send leads along with their full lead source data directly into your LeadSources dashboard—no more complicated hidden fields needed.



Current supported forms: Jotform, Typeform, WPForms, Gravity Forms, Cognito Forms, Ninja Forms, and Webflow Forms. And more are coming every month.



Once collected, you can visualize every lead’s detailed journey right in your dashboard. Filter and analyze your leads by date, source, location, and other criteria to pinpoint exactly what drives conversions. This clarity lets you focus on strategies that work and maximize your ROI.

### The 4 best B2B lead sources to consider in 2025

Are you in the B2B industry? You probably face the same issue as 83% of B2B marketers who are challenged with sourcing B2B leads.



Finding and converting B2B leads into paid customers is the fuel of any B2B company.



Why? Because customers churn. They close a deal with you, remain clients for a while (as long as possible), and then churn.



If your churn rate is higher than your customer acquisition rate, your business shrinks.



Hence the need to consistently generate new B2B leads, while allocating your budget to the successful B2B lead sources using a lead source tracking tool.



In my 10 years of experience in the B2B industry, I've tried all the possible B2B lead sources. I thought it would be helpful to share my 4 best B2B lead sources.



Expected takeaway: by the end of this guide you should be able to have an initial idea of what B2B lead source is the best fit for your business.



Extra tip: We will also cover how to track the source of your leads using Leadsources



Let's dive in 👇



Organic search as a B2B lead source



Organic search is any search that happens from a search engine: Google, Bing, Yandex, ... Basically Google!



This B2B lead source is called "Organic" because you do not pay Google to appear on their search engine (as opposed to Paid search which we will cover later).



Your potential customers search on Google, and your website appears at the top of Google's search results. They click on your site and get in touch with you.








Organic Search is a particularly interesting B2B lead sources since 68% of online experiences begin with a search engine. (Source)




To rank naturally on Google, you need to get familiar with SEO (Search Engine Optimization). SEO is the action you take to naturally rank your pages on Google.



👉SEO is made of 3 main pilars:




Technical SEO: optimizing the technical and structural aspects of your website



Content: Optimizing the content written on your site



Link building: Ensuring other sites are talking about you (and publishing your link on their website). You can consider hiring a link-building agency like ContentLinkify to build quality links for you.





SEO usually takes 3 to 6 months to start showing results. If you are consistent, it may become your most profitable B2B lead source since the ROI of your SEO efforts can be as high as 12.2 times the marketing spend.




Google's traffic is targeted 🎯



Organic search traffic tends to have a higher conversion rate than other B2B lead sources. This is because your visitors have already expressed an interest by searching on Google.



Organic Search is also more profitable than other lead sources. It often requires an initial investment to bring your web pages to top positions on Google. But once done, the maintenance costs are quite low compared to the revenue it generates.



Paid Search



We stay in the universe of Google. With Paid Search, you can rank on Google by paying to appear in the "sponsored" section. You simply need to create a campaign on Google Ads.







The advantages of using Paid Search are multiple 👇 



1️⃣ You can get leads immediately. 



Unlike Organic Search that might take months to generate B2B leads, with Paid Search, you rank immediately at the top of Google search results. People click on your ad, land on your page, and contact you.



2️⃣ This is a great way to test a new service.



You get immediate data on the conversion rate of your B2B leads:




Visit-to-lead conversion rate



Lead-to-customer conversion rate




This data can then be used to create your marketing strategy for this new service: 




You already know what the conversion rates are



It can help you justify the investment in an SEO campaign or other ads




3️⃣ Google Ads is a B2B lead source that can generate profitable business. 



The median conversion rate (click-to-lead) for B2B businesses is 2.91%, while the median CPC for B2B businesses is $1.38. This gives an approximate 47$ CPL (Cost per lead).



With a strong sales pitch and a profitable service, you have room to generate profitable deals with Google Ads.



LinkedIn as a B2B lead source



LinkedIn is THE platform for B2B lead generation. This is not a surprise that 80% of B2B marketers advertise on LinkedIn.



There are multiple ways you can approach lead generation on LinkedIn. 



Let's review them one by one 👇 



1️⃣ Advertize on LinkedIn



LinkedIn ad platform allows you to target your audience using powerful targeting options:




Company size



Company Revenue



Job title



Gender



etc.




LinkedIn offers a particularly interesting ad format: the LinkedIn Lead Gen Forms, a form builder integrated into LinkedIn. The prospects fill out the form from LinkedIn directly, increasing the conversion rate as a result.



🎯You can then advertise your LinkedIn form on Message Ads and Sponsored Content to reach your target audience.



Pretty cool right?



2️⃣ Organic lead generation on LinkedIn



LinkedIn is the biggest platform of professionals, with more than 1 billion users.



Have you heard about LinkedIn Sales Navigator? You can identify and connect with your target audience without spending money on ads. 



Then connect directly with them using InMails (basically you send an email via LinkedIn to your prospect).



Alternatively, you can invite your prospects to connect (LinkedIn allows you to connect with 200 persons per week). From experience, the acceptance rate is around 40% (that's 80 connections per week). Then, you can start sending your hook on the chat.



With precise targeting and a good hook and offer, you can make LinkedIn a profitable B2B lead source.



Emailing as a B2B lead source




"There is nothing more annoying than receiving a spammy email from a company I don't know"




That's what I hear from both sides - marketers and customers... And they are right (partially).



Yes, receiving an automated email for a service I don't need is intrusive. But can you recall receiving an email that pinpointed exactly what you needed at the time you needed it?



Well, I did 🙋‍♂️



The way to do emailing successfully is by finding:



1️⃣The right targeting: Source and filter your email addresses diligently



2️⃣The right lead magnet: Offer huge value to your prospects for free



3️⃣The right offer: an "offer that is so good they feel ridiculous to say no" (See more)



Track the source of your leads



Generating a large quantity of B2B leads is the first step to success. 



The second step is ensuring Lead Quality: You can generate many B2B leads, but if they don't convert, you are losing your time and money.



And measuring Lead Quality is not easy:




You need to identify the Lead Quality KPIs



Then you need to track these KPIs




1️⃣Identify Lead Quality KPIs



Quality can have different meanings depending on the business you are in. Clarifying what Lead Quality means for your activity is essential.



KPIs you can use the measure the Lead Quality are:




# of Qualified Leads: does a prospect respond to your selection criteria? Budget, location, etc. Create a form that filters out the leads that don't match with your "red flags list": minimum budget, location, etc.



Revenue per B2B lead source: If you are using several lead sources to generate your B2B leads, measure which source generates the most revenue




2️⃣ Track the source of your B2B leads



Let's say you generate leads from different B2B lead sources (LinkedIn and Organic Search).



All B2B leads not being equal, you may generate many leads from one B2B lead source, while not being able to convert these leads into paid customers.



📈Tracking the source of your B2B leads is essential to optimize your marketing expenses.



This is what Leadsources.io does.



👉Consider this example: Your two marketing channels are LinkedIn ads and Organic Search (Google).



The "Leads" line from the table below indicates that "LinkedIn ads" generate more leads than "Organic Search".



However, after tracking which leads became paying customers, you found that "Organic Search" generates higher revenue, prompting you to adjust your budget in favor of "Organic Search".



ChannelsOrganic Search (Google)LinkedIn adsLeads5075Sales56Average order value$150$100Revenue$750$600



Leadsources tracks all lead sources, for every lead you generate: Organic Search, Paid Search, Instagram ads, LinkedIn ads, referrals, emailing, display ads, etc. Even when you don't use UTM parameters.



Leadsources also track 6 other data points about each lead:




Channel



Campaign



Term



Content



Landing page



Landing page subfolder 




Send your leads to a CRM, and you can visualize what B2B lead source generates most of your revenue.



Run valuable reports with Leadsources:




Number of Leads generated by... channel, source, campaign, term, content, landing page



Revenue generated by… channel, source, campaign, term, content, landing page




Leadsources integrates with all your B2B lead generation tools (site builders, forms, payment gateways, CRMs, etc.)



Leadsources is compatible with the following form builders:




123FormBuilder



Cognito Forms



Contact Form 7



Fillout



Form Crafts



FormAssembly



Formidable Forms



Forminator



Forms.app



FormSite



Formstack



GoHighLevel



Gravity Forms



HubSpot Forms



Jotform



Keap Forms



Leadpages



Ninja Forms



Paperform



QuestionScout



Typeform



Webflow



WPForms



Wufoo



Zoho Forms

### Track TikTok ads in your online form

Are your TikTok ads running, but you can’t track which one brought in your leads, sales, and revenue?



You can see the total lead count for each TikTok ad but lack lead source data insight for individual leads.



This makes it difficult to identify which ad led to conversions, making budget optimization challenging.



LeadSources solves this problem.



With LeadSources, store TikTok ad data for each lead in your online form: campaign, ad group, ad, etc.



Then, decide which ads to scale or stop.



Let’s get started!



Capture TikTok ads in your online form



Step 1: Add LeadSources in your website











LeadSources captures up to 7 lead source details for each lead you generate:




Channel



Source



Campaign



Term



Content



Landing page



Landing page subfolder




➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site





Step 2: Add the UTM parameters to your TikTok campaigns











Add UTM parameters to your TikTok ads to track important data (campaign, ad group, ad).



For example, include these UTM parameters in the URLs of your TikTok ads:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL will look like this:https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note that LeadSources can track some lead source data automatically, regardless of UTM parameters. It captures information like channel, landing page, and landing page subfolder for a complete view of lead sources.





Step 3: Add the hidden fields in your online form











When someone submits your online form, LeadSources automatically populates the hidden fields with the relevant TikTok ads data (campaign, ad group, and ad).



Refer to our detailed guide on how to add hidden fields to your online form for full setup.



LeadSources stores the TikTok ads information directly within your online form (see Step 4).





Step 4: Capture the TikTok ads data in your online form











LeadSources collects TikTok ad data (campaign, ad group, and ad) as soon as someone clicks on your TikTok ad and visits your site.



LeadSources then populates the TikTok ads data into the hidden fields of your online form when the user submits your online form.



Once the form is submitted, both the TikTok ads data and the responses are sent to the online form submissions page for each lead generated.





How does LeadSources work?



When users visit your website, LeadSources collects the lead source data and inputs it into the hidden fields of your online form. After the form is submitted, this data, along with lead details like name and email, is sent to your online form submission page.



LeadSources automatically captures and tracks the source information for each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



If UTM parameters are unavailable, such as with organic Google search or article references, LeadSources still collects the following lead source data:



✅ Channel✅ Source✅ Campaign✅ Landing page✅ Landing page subfolder



Unlike other tools, LeadSources tracks lead sources across all marketing channels, both organic and paid.



How to run performance reports



Now that your TikTok ads data is in your online form, you can create performance reports featuring:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (TikTok campaign)



Leads, sales, and revenue by term (TikTok ad group)



Leads, sales, and revenue by content (TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




These insights will help you adjust your TikTok budget allocation accordingly.



Let's have a look on the reports you can create.



1. Lead performance reports



Reports can be created to show how many leads came from:




Channel



Campaign



Ad group



Ad



Landing page



Landing page subfolder






Example #1: Leads by Channel



This report helps you identify which channel is generating the most leads overall.













Example #2: Leads by TikTok Campaign



This report focuses on a specific lead source, like TikTok, and helps you evaluate the lead performance from each campaign.













Example #3: Leads by TikTok Ad



After identifying the TikTok campaign driving the most leads, this report allows you to examine which ad group or specific ad is responsible for those results.











2. Sales performance report



It’s crucial to identify which TikTok ads and audiences are generating the most leads. But the key question is: do these leads convert into sales and revenue?



By transferring your online form data into a CRM, you can track which leads turn into paying customers. This allows you to generate sales reports based on your TikTok ads data (campaign, ad group, ad).



Consider this example:



ChannelsSearch Paid (Google)Social Paid (TikTok)Leads5075Sales56Average Order Value$150$100Revenue$750$600



After launching your TikTok and Google advertising campaigns, the initial "Leads by Channel" report showed that TikTok Social Paid ads generated more leads than Google Search Paid ads.



However, after analyzing your CRM-exported sales and revenue data, you found that the Search Paid channel contributed more revenue, despite generating fewer leads than the Social Paid channel. This suggests an opportunity to increase the budget for Search Paid ads.



Additionally, you can create various reports to assess sales and revenue performance in greater detail, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by content (ad)



Sales and revenue by term (audience)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




LeadSources integrates with the following form builders:




123FormBuilder



Cognito Forms



Contact Form 7



Fillout



Formcrafts



FormAssembly



Formidable Forms



Forminator



Forms.app



FormSite



Formstack



GoHighLevel



Gravity Forms



HubSpot Forms



Jotform



Keap Forms



Leadpages



Ninja Forms



Paperform



QuestionScout



Typeform



Webflow



WPForms



Wufoo



Zoho Forms

### Track LinkedIn ads in your form

Are your LinkedIn ads running, but you’re unsure which ones bring in actual leads, sales, and revenue?



You might know the total leads from each ad, but without detailed tracking, it's hard to see which LinkedIn ad converts into customers. This makes it difficult to optimize your budget effectively.



LeadSources solves this by capturing LinkedIn ad data—campaign, audience, ad details—at the lead level.



With this data stored in your online form, you can generate reports like “LinkedIn ads that generated the best leads” to identify which ads to keep or pause.



Let’s explore how it works!



Track LinkedIn ads in your online form



Step 1: Add LeadSources in the head tag of your website











Sign up to LeadSources.io and enjoy a 14-day free trial.



Insert the LeadSources tracking code in your website’s head tag.



No coding required—just follow our simple step-by-step guide.





Step 2: Add the UTM parameters to your LinkedIn campaigns











Include UTM parameters in your LinkedIn ads to track campaign performance (campaign, audience, ad, etc.).



Example UTM parameters to add:




UTM_source



UTM_campaign



UTM_term



UTM_content




Even without UTM parameters, LeadSources automatically tracks lead source details, including the channel, landing page, and subfolder, giving you a complete view of the source of your LinkedIn leads.





Step 3: Add the hidden fields in your online form











When a user fills out your form, LeadSources populates hidden fields with LinkedIn ad data (campaign, audience, ad, etc.).



Follow this guide to add hidden fields to your form and finalize the setup.



At this stage, LeadSources stores LinkedIn ad data directly within your form (see Step 4).





Step 4: Capture the LinkedIn ads data in your online form











When a visitor clicks on a LinkedIn ad and lands on your website, LeadSources collects ad details (campaign, ad set, audience, ad, etc.).



This data is automatically inserted into your form’s hidden fields.



Once the form is submitted, LinkedIn ad data is sent along with form responses to your submission records, allowing you to track the source of your LinkedIn leads.





How does LeadSources work?



When visitors land on your website, LeadSources automatically gathers lead source data and fills the hidden fields of your form. Once the form is submitted, this information—along with lead details such as name and email—is sent to your online form.



What LeadSources Tracks



LeadSources records key details for each lead, ensuring accurate tracking of their source.



Lead Source DataCollected AutomaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentRequires UTM_contentTermRequires UTM_termLanding Page✅Landing Page Subfolder✅



If UTM parameters aren’t available—such as with organic Google searches or article links—LeadSources still captures:



✅ Channel✅ Source✅ Campaign✅ Landing Page✅ Landing Page Subfolder



Unlike most tracking tools, LeadSources monitors lead sources across all marketing channels, both organic and paid.



How to run LinedIn performance reports?



Once your LinkedIn ads data is collected in your online form, you can generate performance reports such as:




Leads per campaign



Leads per ad set



Leads per audience



Leads per ad



And more




These insights help optimize your LinkedIn ad budget. Let’s explore the different reports you can create.



1. Lead Performance Reports



You can generate reports to track the total number of leads based on:




Channel



Campaign



Ad Set



Audience



Ad



Landing Page



Landing Page Subfolder






Example #1



Export data from different channels (SEO, paid social, email, etc.) to create a "Leads by Channel" report.













Example #2



Identify the best-performing channel (e.g., LinkedIn ads) and analyze the number of leads generated by each campaign.













Example #3



Once you've found the campaign generating the most leads, you can dive deeper to see which specific LinkedIn audience, campaign, or ad contributed to those results.











2. Sales Performance Reports



Tracking which LinkedIn ads and audiences generate the most leads is valuable, but do those leads convert into actual sales?



By connecting your online form data with a CRM, you can determine which leads turned into paying customers. This allows you to generate LinkedIn ad performance reports based on:




Campaign



Ad



Audience




Example



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After reviewing your "Leads by Channel" report, you might find that LinkedIn's paid social ads generated more leads than paid search ads.



However, after analyzing sales and revenue data from your CRM, you might discover that paid search resulted in higher revenue with fewer leads than social ads. This could indicate the need to shift more budget toward search ads.



Additionally, you can create detailed reports analyzing sales and revenue performance by:




Source



Campaign



Ad (Content)



Audience (Term)



Landing Page



Landing Page Subfolder




These insights help refine your marketing strategy and allocate budget effectively.



LeadSources integrates with the following form builders:




123FormBuilder



Cognito Forms



Contact Form 7



Fillout



Formcrafts



FormAssembly



Formidable Forms



Forminator



Forms.app



FormSite



Formstack



GoHighLevel



Gravity Forms



HubSpot Forms



Jotform



Keap Forms



Leadpages



Ninja Forms



Paperform



QuestionScout



Typeform



Webflow



WPForms



Wufoo



Zoho Forms

### Track your Facebook Ads data in your online form (without code)

Are your Facebook ads bringing in the most leads, sales, and revenue?



You may know how many leads each ad generates, but pinpointing the exact source can be challenging.



Without clear insights into which ads perform best, optimizing your marketing strategy becomes difficult.



LeadSources helps you track the source of your leads across campaigns, Ad Sets, and ads to improve efficiency.



With your online form, you can seamlessly capture Facebook ads data, including campaign details for each lead.



You can then identify which audiences to focus on or exclude.



Let’s get started!



Capture Facebook ads in your online form



Step 1: Add LeadSources in the head tag of your website











Once added to the head tag of your website, LeadSources will track up to 7 lead source data points for every lead you generate:




Channel



Source



Campaign



Term (e.g., Ad Set)



Content (e.g., Ad name)



Landing page



Landing page subfolder




➡️ Sign up to Leadsources.io for free➡️ Add the LeadSources tracking code to your site





Step 2: Add the UTM parameters to your Facebook ads campaigns











Add UTM parameters to track the performance of your Facebook campaigns, Ad Sets, audiences, and ads.



Example: Include these UTM parameters in your Facebook ad URLs:




UTM_source



UTM_campaign



UTM_term



UTM_content




Additionally, LeadSources automatically captures lead source data—such as channel, landing page, and subfolder—even without UTM parameters, giving you a full view of your leads.





Step 3: Add the hidden fields in your online form











When your online form is submitted, LeadSources populates the hidden fields with the Facebook ads data:




campaign



ad set



ad




This data is then stored in your form submission page.



➡️ Add hidden fields in your online form





Step 4: Capture the Facebook ads data in your online form











When a user clicks on your Facebook ad and lands on your website, LeadSources fetches Faecbook data like campaign, ad set, and ad.



LeadSources automatically populates this data into the hidden fields of your online form.



The submissions page of your online form receives both the Facebook ad data and the form responses once the form is submitted.





How does LeadSources work?



By adding the LeadSources code to your site, it tracks Facebook ads data, such as campaign, ad set, and ad, for every visitor. The Facebook ads data is then stored in the hidden fields of your online form.



LeadSources is designed to collect the following visitor details:




Channel



Source



Campaign



Term (e.g., Ad Set)



Content (e.g., Ad name)



Landing page



Landing page subfolder




This ensures the tracking of the lead source information including traffic from organic sources such as:




Google Search



Instagram bio link



Social media posts



Etc.




LeadSources enables comprehensive tracking of lead sources even when UTM parameters are missing, unlike most tools.



Other tools may not track lead data from all channels, but LeadSources does:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




This feature helps consolidate all lead source data into a single place.



How to run performance reports



With your Facebook ads data in your online form, you can create performance reports such as:




Leads per campaign



Leads per Ad set



Leads per ad



Etc.




This helps you make more informed decisions when adjusting your Facebook ads budget.



Now, let's take a look at the types of reports you can create.



Lead performance reports



Reports can show the number of leads generated by:




Channel



Campaign



Ad set



Audience



Ad



Landing page



Landing page subfolder






Example #1



You can create a "Leads by Channel" report by exporting data from SEO, PPC, and email campaigns.













Example #2



After identifying the top channel, such as Facebook ads, you can focus on it to track the number of leads for each campaign.













Example #3



Once you find the campaign with the most leads, you can explore which ad set, or ad is driving the results.











Sales performance report



While it's crucial to know which Facebook ads generate the most leads, it's also important to determine if they contribute to your sales and revenue.



You can create detailed sales reports by importing your online form data into a CRM.



Example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



We ran an ads campaign on Google and Facebook.  The lead report showed that Social Paid ads (Facebook) generated more leads than Search Paid ads (Google).



However, after analyzing the sales report from the CRM, it was found that the Search Paid channel generated higher revenue with fewer leads compared to the Social Paid channel.



LeadSources integrates with the following form builders:




123FormBuilder



Cognito Forms



Contact Form 7



Fillout



Formcrafts



FormAssembly



Formidable Forms



Forminator



Forms.app



FormSite



Formstack



GoHighLevel



Gravity Forms



HubSpot Forms



Jotform



Keap Forms



Leadpages



Ninja Forms



Paperform



QuestionScout



Typeform



Webflow



WPForms



Wufoo



Zoho Forms

### Add Google Ads UTM parameters (3 easy steps)

Adding Google Ads UTM parameters allows marketers to track the performance of their Google Ads.



With the right setup, they can even track the UTM parameters directly in their lead form (using LeadSources).



Let's go through 3 easy steps to add UTM parameters automatically in all your campaigns.



Then, we will review how to track these UTM parameters directly into your form.



What are UTM parameters in Google Ads?



UTM parameters are specific URL parameters used to track and evaluate the success of marketing campaigns.



They help digital marketers understand user interactions across various channels, such as social media, email campaigns, and online advertisements.



UTM parameters are appended to a URL, separated by the "&" symbol:







By incorporating UTM parameters into URLs, marketers can assess the effectiveness of their marketing efforts.



When a user clicks a URL containing UTM parameters, tools like LeadSources capture this data, and populate it into your lead form.



This allows marketers to analyze which channels, campaigns, or ads drive the most leads and make educated decisions about which ads to promote and which to cancel.



Why tracking Google Ads UTM parameters?



Implementing Google Ads UTM parameters allows you to track the performance of your Google Ads.



How?



Let's say you append the following UTM parameters to your landing page on Google Ads:



https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=campaignid1&utm_term=keyword&utm_content=ad2



When a user clicks your ad, the UTM parameter values are tracked by Google Analytics.



From Google Analytics, you can then track which source, medium, campaign ID, keyword, and ad your web traffic, leads and conversions are coming from.



However, Google Analytics doesn't tell you everything...



You know the saying, "20% of your efforts bring 80% of the results".



That couldn't be truer for Google Ads, where 20% of your ads bring 80% of your revenue.



The problem is that Google Analytics won't tell you what these 20% are (and no one is talking about it).



I explain.



Most marketers get a report from Google Analytics that looks like this:




Ad #1 generated 10 leads



Ad #2 generated 5 leads



Ad #3 generated 1 lead




With Google Analytics, you don't know which ad a given lead came from. Sure Ad number 1 generated 10 leads, but what are these leads? What's their name? 



So when a lead converts into a paid customer, you don't know from which ad this customer came.



But as marketers, this is not enough!



We need to know exactly which campaign, ad, and keyword each lead came from so that when these leads convert into customers, we know which exact campaign, ad, and keyword generated the sale.



Only then can we make educated decisions about which campaign, ad, and keyword to promote and which one to cancel.



Fortunately, there is a solution...



Use LeadSources to know exactly which campaign, ad, and keyword each lead comes from.



LeadSources populates Google Ads UTM parameters directly into your lead form:







By tracking the Google Ads UTM parameters for each lead, you can see which campaigns, ads, and keywords generate revenue.



With this data, marketers can identify the 20% of their ads that bring 80% of their revenue. Users of LeadSources have reported reducing their ad spending by 40% by simply removing the 80% of their ads that bring dead leads and promoting the 20% of their ads that bring value leads (aka revenue).



Do you want to save 40% on ad spending? Try LeadSources for free for 14 days.



How to add Google Ads UTM parameters?



Step 1: Choose where to add your UTM parameters



You can add your UTM parameters at different levels in Google Ads:




Campaign level



Ad group level




Choosing the right level depends on the campaign's complexity, the need for customization, and the ease of management. Use the table below to select the level that fits your needs:



LevelPurposeAdvantagesDisadvantagesCampaignApplies the tracking template to all ads and ad groups within the campaign.Ensures consistency across the entire campaign.Easier to manage if the same tracking parameters are needed for all ads.Limited flexibility: any changes affect all ad groups and ads within the campaign.Not suitable for campaigns with diverse tracking needs across ad groups or ads.Ad GroupApplies the tracking template to all ads within the specific ad group.Provides more flexibility than campaign-level tracking by tailoring tracking per ad group.Useful for grouping similar ads and customizing tracking for specific ad groupsRequires manual setup for each ad group, which can be time-consuming.Changes at this level won't affect ads in other ad groups, reducing consistency.



Step 2: Add the Google Ads UTM parameters



1. Head to your Google Ads account.



2. Select the level where you want to add your UTM parameters:



To add UTM parameters on the Campaign level

Click Campaigns



Hover the campaign you want to add UTM parameters to



Click the setting gear icon that appears



Scroll down and click on Additional Settings



Click Campaign URL options to open the Tracking Template











To add UTM parameters on the Ad group level

Click Ad groups



Hover the ad group you want to add UTM parameters to



Click the setting gear icon that appears



Scroll down and click on Additional Settings



Click Ad group URL options to open the Tracking Template











3. Add the following tracking template:



{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}



This should look like this:







Click Save.



{lpurl} is a ValueTrack parameter that inserts automatically the landing page of your campaign. For example, if your campaign redirects to the URL https://yoursite.com/landing-page/, then {lpurl} is replaced by the value https://yoursite.com/landing-page/



We have added the following Google Ads UTM parameters to our URL:



UTM parametersExplanationutm_sourceA UTM parameter that indicates the source of your traffic. You can call it "google".This UTM parameter can be populated into your lead form by using LeadSources.utm_mediumA UTM parameter that indicates the marketing medium (E.G. cpc, banner, email).utm_campaignA UTM parameter that indicates the marketing campaign. Use the ValueTracker {campaignid} to automatically insert your campaign ID in your final URL.This value is populated directly into your lead form when using LeadSources.utm_termA UTM parameter that indicates the keyword that was searched. Use the ValueTracker {keyword} to automatically insert the keyword into your final URL.The keyword is populated into your lead form when using LeadSources.utm_contentA UTM parameter that indicates the ad creative. Use the ValueTracker {creative} to automatically insert the ad ID into your final URL.The ad ID is populated into your lead form when using LeadSources.



Step 3: Test your UTM parameters



You want to ensure that the UTM parameters you have set up in your tracking template are displayed properly when a user clicks your ad:




From the URL options, click the Test link, it will open your landing page



Check that the ValueTrack parameters are replaced by the correct values. E.G. {lpurl} is replaced by your landing page URL



Submit your lead form (optional): If you are using LeadSources to capture the UTM parameters into your lead form, check that the following UTM parameters are populated in your form submission:

Source



Campaign



Term



Content






How to track Google Ads UTM parameters in your lead form?



You are running Google Ads, but don't know which campaigns are generating each lead?



This is a common issue: Google Ads only tracks the total number of leads generated by a campaign, ad, or keyword, but does not provide lead-level data.



LeadSources allows you to track Google Ads UTM parameters on a lead level, by inserting UTM parameters in your lead form.



You can then generate reports like “Keywords that generated the most leads”, and "Ads that generated the most sales" to decide which keywords, ads, and campaigns to promote or cancel.



Let's see how you can use LeadSources to track Google Ads UTM parameters in your form.



Step 1: Add LeadSources in the head tag of your website











Sign up to Leadsources.io.



Add the LeadSources code to the head tag of your website. No coding skills are needed.



Simply follow this easy step-by-step guide.





Step 2: Add the hidden fields in your form builder











When users submit your form, LeadSources automatically fills in the hidden fields with the following Google Ads UTM parameters:




UTM_source



UTM_campaign



UTM_term



UTM_content



(and more)




To do this, follow the step-by-step guide to add hidden fields in your form builder.



LeadSources will then save the Google Ads UTM parameters directly in your form.





Step 3: Capture the Google Ads UTM parameters in your form



When a user clicks your Google Ads ad, LeadSources fetches the Google Ads UTM parameters from the URL and populates them into the hidden fields of your form.



When a user submits your form, the Google Ads UTM parameters are sent to the form's submissions page, alongside the lead's details (name, email, etc.):







Step 4: Create performance reports



Now that your Google Ads UTM parameters are saved in your form submissions, you know exactly where each lead is coming from. Which:




Channel



Campaign



Content



Term



Landing page



Landing page subfolder




If you connect your form builder to a CRM, you can track your leads until they convert into customers. You can then know where each sale is coming from: which channel, source, campaign, content, term, etc.



As a result, you can precisely calculate the Return On Ad Spend (ROAS) for each of your Google Ads campaign, ad, and keyword. How powerful is that!



Then, all you have to do is cancel the campaigns, ads, and keywords that don't generate revenue, and promote those generating sales. You will see your ROAS skyrocket in no time!



To demonstrate, we will consider the following scenario:



SourceGoogle AdsFacebook adsLeads5075Sales56Avg. Order Value$150$100Revenue$750$600



After running ads on Google and Facebook, LeadSources data shows that Facebook ads generate more leads than Google Ads (75 leads vs. 50 leads).



Since we track our leads in a CRM, we later discovered that, despite fewer leads, Google Ads brought in higher revenue than Facebook ads. This insight led us to shift more of our marketing budget toward Google Ads.



FAQ



How to track Google Ads UTM parameters in my form?  Add UTM parameters to your URL from your Google Ads account. When a user clicks your ad, and fills out your form, the UTM parameters are store in your form submission (requires the use of LeadSources). You can then track for each lead the following UTM parameters: source, campaign, term, and content.     How to track Google Ads UTM parameters? Add UTM parameters manually or automatically (using ValueTrack) from your Google Ads account. When a user clicks your ad, the UTM parameters are displayed in your URL. They are stored in Google Analytics on an aggregated level. For a more granular data, you can use LeadSources that tracks the UTM parameters directly in your form, so you can know where each lead is coming from: what source, campaign, term, content, and more.  Why using UTM parameters in your Google Ads? UTM parameters allows you to track the campaign, ad, keyword, and more that are driving traffic on your site. This allows you to understand where your traffic, leads and sales (when using LeadSources) are coming from. With this data marketers can make educated decisions about their Google Ads strategies: what campaign to promote, what keyword to pause, etc.  



👉 LeadSources is compatible with the following form builders:




123FormBuilder



Cognito Forms



Contact Form 7



Fillout



Form Crafts



FormAssembly



Formidable Forms



Forminator



Forms.app



FormSite



Formstack



GoHighLevel



Gravity Forms



HubSpot Forms



Jotform



Keap Forms



Leadpages



Ninja Forms



Paperform



QuestionScout



Typeform



Webflow



WPForms



Wufoo



Zoho Forms

### 30 ways to generate Medicare leads

In the competitive world of insurance, generating leads is not only the key to success but the key to survival. 



Generating a constant stream of Medicare leads every single month will not only help maintain your activity but, if done properly, will skyrocket your business to plateaus.



For this article, I wanted to discuss all the possible ways to generate Medicare leads and provide you with a clear path to success.



To navigate this list, read them all first, and select one or two that fit your current situation and personal preferences (my personal favourite is #30).



Then, implement that one lead source until you crush it. Getting leads takes time, and consistency. Hammer it until it shows results, and you will create an ongoing source of income for your business.



Let's get into it!



Track the source of your Medicare leads



Before jumping head first in lead generation, you need to implement lead source tracking.



Imagine running dozens of ads on Google, getting referrals from your customers, and getting traffic from your social media posts. You generate Medicare leads from all these sources but have no clue where each lead came from.



As a result, you don't know which marketing channel provides most of your leads and spend efforts in channels that don't bring results, while not spending enough time in the channels that generate most of your leads.



That's why we have created leadsources.io. LeadSources tracks the source of each lead directly in your form. So when someone comes from your Google Ads, LeadSources fetches up to 7 data about your lead, and populates it in your lead generation form.



LeadSources works for all your marketing channels, both paid and organic, and collects data even when you don't use UTM parameters.



When a Medicare lead transforms into a paid customer, you can link the revenue back to the exact channel, campaign, ad, and keyword that brought the lead. You can calculate the exact ROI for each marketing channel and make educated decisions about the channels, campaigns, ads, and even keywords you should promote, and those you should cancel.



Try LeadSources for free: FREE TRIAL!



30 ways to generate Medicare leads



1. Local SEO







Local SEO is the activities involved in optimizing your website on Google for local queries such as "health care insurance + City" in order to appear in Google's top search results.



So when a potential Medicare lead searches "health care insurance Austin" on Google, your website appears in first position (for free) and ensures you to get 20-30% click rate from search result to your website.



Once on your website, you can generate Medicare leads via a lead magnet or a contact form.



Local SEO leads tend to convert better since your company operates in the same city as your lead.



Second, there is less competition to rank for local keywords like "health care insurance Austin", rather than generic keywords like "Health care insurance broker".



Third advantage: once you rank on Google for your target keywords, you receive a constant stream of traffic to your website that you can convert into Medicare leads. 



Imagine receiving 10-20 new Medicare leads each month, for free! This would push your business to the next level.



To rank for local queries:




Identify your main keyword - use tools like AhRefs to identify the best keywords



Optimize your homepage for your main local keyword (for example, "health care insurance broker in Austin". Make sure this keyword is displayed in key positions throughout your homepage: H1 title, H2s, text, images



Acquire local links: contact local websites, and discuss with them the opportunity to publish a link to your homepage. This can be a local online newspaper, the town hall's website, etc.




2. Google Business







When someone searches for a local business on Google, the local pack appears. This placement lists all the local businesses in the area. As an insurance broker, you want to be placed here.



Why? 



First, because 15% of the search ends up in an interaction with a local business: web click or call



Second, it's perfect for beginners: you don't need to have a website to rank on Google's local pack. Simply create a Google Business profile.



Third, it's under your reach to rank on  Google's local pack and start getting Medicare leads.



All you have to do is:



Step#1: Identify your main keyword (example: Health care insurance broker Austin") - use tools like AhRefs to find keywords



Step#2 Create your Google Business profile: Use your main keyword in the name of your business. Example: "John Wick - Health care insurance broker Austin". Use your main keyword in the description of your business. Use as many categories as possible - as long as they are related to your activities.



Step#3: List your business on Directories. Identify the business directories that make sense for your business and create an account. Make sure to add your name, address, and phone number.



Step#4:  Get positive reviews. To get positive reviews, ask your satisfied customers to leave a review in your Google Business profile about their experience with your services.



If you are consistent, your Google Business profile will start receiving leads and phone calls (for free!). 



3. Google Ads (PPC)







With Google Ads campaigns, you appear at the top of Google's search result page for your target keywords. You pay Google only when someone clicks on your ad.



To be successful on Google Ads, you need to control a few metrics.



First, control your landing page conversion rate (CVR): your landing page needs to be optimized to collect the highest percentage of leads per visit. Since you have already paid for the click, you need to first give a reason for this web visitor to leave their contact details to you, so you can contact them back.



Second, control your CPC (Cost per click): test different keywords, and measure their respective CPC and CVR. Use the matrix below to figure out what action to take for each keyword:



Low CPCHigh CPCLow CVRAnalyze furtherPause these keywordsHigh CVRIncrease your budgetAnalyze further



Third, test your ads: play with different variations of titles and descriptions. See how each impacts CPC and CVR. 



Fourth, track the source of your leads. To understand what Google Ads are driving your sales, you need to track from which ad each lead is coming. So when they transform as paid customer, you can trace back the exact ad and keyword that generated the sale.



To do so, use lead tracking tools like leadsources.io. 



5. Instagram



        View this post on Instagram            A post shared by Chilynn Acevedo (@lifeinsurancebychi_)




Looking for a new way to market Medicare leads? You are at the right place. Instagram allows you to create your personal brand at no cost. 



We are social creatures: We do business with people we trust. Instagram is a premium platform to build your personal brand. And the potential is limitless.



#1: Unlimited reach: There are no barriers to who you can reach out to. Instagram can literally show your content to millions of potential Medicare leads.



#2: Freedom of expression: There are 1B ways to communicate on Instagram. Select the format that suits your personality. 



#3: Direct access: Medicare leads interested in your services will contact you directly using the Instagram messaging app.



6. TikTok lives



If you haven't discovered TikTok yet, download the app, and start a live!



TikTok Lives will put your face in front of hundreds of potential Medicare leads. This format allows you to have interactions with your audience. They can ask questions, or simply listen and learn more about you and what you do.



TikTok Lives brings you closer to people. This makes you more human and builds the necessary trust you need to transform your viewers into Medicare leads.



Last but not least, you will probably be the only broker in your area doing TikTok lives. So you get all the potential customers for yourself! 



7. YouTube




https://www.youtube.com/watch?v=b-_Yrm2w4Ao




YouTube is a great platform to reach your audience with educational content. Showing your expertise will place you as a subject matter expert in your industry. Medicare leads from all over the country will approach you for their health care because they see you as the best expert in this field.



You don't know how to start on YouTube?




Write down the 10 questions your Medicare leads ask the most



Shoot an 8-10 minute video per question: Go in-depth and structure your video: intro, part 1, part 2, part 3, conclusion, call to action



Be consistent: Publish regularly on YouTube. You may not get many views first your first videos, and that's normal. Keep shooting, and get better in each video.




8. X



X is evolving fast. This is probably the best time to start investing time in building your X profile.



First, the volume of active monthly users on X is growing (611M in 2024 vs. 556M in 2023).



Second, X is a great platform that can offer instant communication, brand visibility, and engagement with topical discussions.



Use X to share timely updates on Medicare enrollment periods, policy changes, and tips for choosing plans. Post answers to common Medicare questions and myths, showcasing knowledge.



Share regular updates, engage with followers, and participate in relevant conversations. Engage in conversations, respond to comments, and answer questions to build relationships and establish trust.



9. LinkedIn



If you are targeting white collars, LinkedIn is THE platform you need. With 1B total users worldwide, LinkedIn offers limitless growth opportunities to insurance brokers.



LinkedIn offers many ways to grow your business, here are a few strategies.



#1: Connect with professionals in your area: LinkedIn allows you to send 200 connection request per week. With a 40% acceptance rate, that's 80 new connections per week to whom you can text in their mailbox directly, using the LinkedIn messaging app.



#2: Post regularly: Grow your audience by posting engaging content.



#3: Create a LinkedIn group: Create a group around your area of expertise, and post content regularly. You will build an audience of potential Medicare leads.



#4: LinkedIn Sales Navigator: Do you want to upgrade your Sales system? Go for LinkedIn Premium with LinkedIn Sales Navigator: find your ideal customer profile, reach out to more people, and keep track of your leads.



#5: Launch a LinkedIn newsletter: invite your connections to your newsletter, and send them regular communication about your services.



10. Influencer marketing



Microinfluencer marketing is considered by marketers to have the highest ROI (Return on Investment).



A microinfluencer is a person having between 1,000 and 100,000 followers on social media. They have already created trust with their audience, and you can tap into this by sponsoring some of their content.



Microinfluencers are also more flexible in the types of deals they can offer to you.



To get started, identify the influencers (on Instagram for example) whose follower profiles are close to your ICP (Ideal Customer Profile). They don't have to be in your industry. 



For example, you can identify health and wellness influencers in your area. They already share content related to healthy living, nutrition, and overall wellness. Their followers may interested in improving their health while navigating Medicare.



Share your partnership idea, and co-create a deal that works for both. Run a first campaign, and measure the results.



Measuring data is key. Make sure you implement your tracking for each campaign. For example, you can use unique UTM parameters for each influencer, and a tool like leadsources.io that tracks from which influencer your leads are coming.



11. Retargeting ads



You have spent a lot of effort (and money) to drive traffic to your site, but 90% of this traffic didn't convert as a Medicare lead. This traffic is a marketing asset to you. Why?



Because when they visited your site, you have dropped a cookie in their browser that can track their web activity. You now have the opportunity to display ads on the next sites they visit (these are called retargeting ads).



You will generate additional leads at a cost per lead (CPL) lower than paying for a new visitor to discover your site.



You can run retargeting ads using ad platforms like Google or Facebook.  



12. Email marketing



Email marketing is probably the most efficient way to close Medicare leads. 



Once a lead enters your system, you have a time window to sell your services. Some leads will close immediately, some others will take 30 days, and others 6 months.



To capture this sale, you need to nurture your Medicare leads by constantly sending them emails. Ideally, you want to send them 1 email per day for 100 days. The 100-day sequence has proven to be particularly efficient to maximize the volume of leads who transform into a paid customer.



How to create a 100-day email sequence?




Create an account in an email marketing tool (like ActiveCampaign or GetRersponse) and synchronize it with your CRM to share all the information you have already collected about your leads: email, name, location, health care plan, etc. 



Ideate: List 25 email ideas. To help you brainstorm:

List all the benefits of getting health care insurance with you (1 benefit = 1 email)



List all the bonuses you can offer (1 bonus = 1 email)



List all the case studies from your previous customers



List all your customer reviews





Write your first 25 emails (1 idea = 1 email): Use text, avoid images, and add a link where they can book a call with you in all your emails (you can use Calendly). Personalize your email with the information you have already collected about your lead: name, location, health care plan, etc.



Repeat: To write the remaining 75 emails, repeat the same emails 4 times. Simply change the way of communicating your idea, but not the content.



Send 1 email a day: using your email marketing tool, create an email sequence to send one email per day for 100 days.




As your Medicare leads receive your emails, you will see your calendar getting booked with calls. It may take 1 email, or it may take 50 emails. The most important is that your Medicare leads are nurtured by your daily email to remind them that you exist and that they have an easy way to reach out to you. 



13. Medicare lead brokers



Full disclosure, I am not a fan of buying leads. 



That being said, there is a sweet spot where you can make profits with buying leads. It will require a strong marketing budget and strong marketing knowledge to make it profitable.



The strategy is the following.



#1: You approach Medicare lead brokers and learn more about the leads they are selling. All leads aren't equal, so you want to check what exactly you are buying:




Lead age: When was the lead generated? 3 hours ago, 3 days ago, 3 months ago?



Exclusive vs. shared: Is the lead sent only to you or shared with other insurance brokers?



Qualification: What filters have been applied to the leads? Demographics, income, location, etc.  




#2: Once you selected your Medicare leads broker, start your emailing campaign by sending cold emails to your leads. You will have to test different hooks and different sequences.



#3: Measure your results: To measure whether an email sequence is working or not, you need to measure the Booking-to-Open rate, meaning, out of 100 leads opening an email how many actually booked a call with you.



Use tools like leadsources.io to track from which exact email a call was booked:




Add a link to each email (Use unique UTM parameters for each email) that sends your traffic to your landing page



Once a lead clicks your link, he is invited to book a call (you can use Calendly)



Finally, install leadsources.io on your website to track from which email the Calendly call came - use this guide to get started




14. Direct mail



Direct mail is an old marketing strategy that can still show results when implemented properly.



The key is to target the right audience with the right offer.



You have to know your ICP (Ideal Customer Profile): demographics, location, income, etc. Let's say that your ICP is upper-middle-class retired couples living in rich neighborhoods. Based on this information, you can identify the few neighborhoods in your city where your ICP is most likely to be located.



The right offer: you will have to draft an offer that is compelling for this ICP. They probably already have a health care plan. So any offer that proposes a free audit, or a price comparison could motivate them to take action. 



Test different locations with different offers: you probably won't be profitable after your first batch of mails. Keep testing offers, mail frequencies, and locations to find the sweet spot. 



Measure your results: the only way to find the sweet spot is by measuring the result of each campaign.



If you expect to be called by your ICP, then create a unique phone number for each mailing campaign, and use a tool like CallRail that tracks how many calls each number receives.



Your data will look like this:



Mail batchOfferLocationMails postedCalls trackedCalls-per-mail %#1Offer ALocation A1,050100.95%#2Offer BLocation A2,500150.6%#3Offer ALocation B75070.93%#4Offer BLocation B875151.7%



From this early test, you can conclude that offer B performed well in location B with 1.7% call-per-mail. You may decide to send another batch of offer B to location B.



15. Webinar



A webinar is an online live call where you educate your target audience about a particular subject. 



The goal of a webinar is to transform participants into paid customers. 



In your case, you could speak in front of potential Medicare leads about "how to navigate Medicare: enrollment, benefits, and coverage".



A webinar usually lasts 45 minutes:




30 minutes: Presentation



5 minutes: Pitch your services



10 minutes: Q&A




The parameters that influence the success of your webinars are:




Audience targeting: does your audience apply for your services?



Number of participants: use your current marketing channels to invite the participants: social media posts, Facebook and LinkedIn events, emails, Facebook ads, etc.



Presentation: Focus on adding value to your audience with a compelling presentation and pitch



Frequency: The more frequent your webinars, the more Medicare leads you will generate  




16. Strategic partnerships



This is one of my favorite lead sources. The concept is so efficient: you partner with professionals who have the same ICP (Ideal Customer Profile) as you, and you pay them a commission for every successful client they refer to you.



There is no limit to who your strategic partners are, as long as they target the same ICP as you. Here are ideas on who to get in touch with for a strategic partnership:




Financial planners and advisors



Community and senior centers



Home healthcare agencies



Primary care physicians and specialists



Elder law attorneys



Tax professionals



Real estate agents specializing in senior living



Pharmacists



Retirement communities



Fitness centers



Volunteer and Social service organizations




The advantage of strategic partnerships is that your partner has already created trust with their customers. So when they refer you to them, they pass this trust to you. These leads are highly likely to convert.



The other advantage of strategic partnerships is that once the partnership is done, you don't have to do anything. You simply pick up the phone whenever a Medicare lead is sent to you.



Third advantage: You only pay after you get paid. Thanks to the performance deal you have put in place with your strategic partners, you only give their commission once you have been paid by the customer. This allows you to keep a healthy balance sheet.



17. Referral programs



With a referral program, your customers become advocates of your business. They are getting the Medicare leads for you, and receive a referral fee for every successful lead.



You can get Medicare leads right now by creating a simple referral program:



#1: Write the rules: clarify what plans are included in the referral program and their associated referral fees. Clarify the conditions to receive a referral fee, for example, to be counted as a valid lead, the person needs to book a phone call with you.



#2: Share your referral program: The easiest way to get early traction with your referral program is to share an email to your past customers. Extract the list from your CRM, and send an email sequence.



#3: Track the referrals: to associate a lead with the person who referred you:




Create a page on your website with the contact form to book a call with you (you can also use Calendly)



Share the URL with each customer. Make sure to make it unique for each by adding the following UTM parameters: yourlink.com/your-form-page?UTM_source=referral&UTM_content=referrer-name

Replace "yourlink.com/your-form-page" with your URL



Replace "referrer-name" with the name of the referrer. This is how you will identify which customer referred the new lead





Create an account on leadsources.io: this tool will automatically capture the name of the referrer from your URL and populate it in your contact form (or Calendly form). This allows you to attribute each lead to the person who referred it.




18. Fairs



Participating in fairs can be a highly effective strategy for a healthcare insurance broker to generate Medicare leads.



Fairs, especially those focused on health, seniors, and retirement, naturally attract attendees who are either eligible for Medicare or nearing eligibility.



Fairs offer an excellent platform to educate attendees about Medicare. By hosting workshops or seminars, you can explain Medicare options, address common questions, and position yourself as a knowledgeable resource.



Fairs are a great opportunity to create video content for your social media. Ask a friend or colleague to take videos of you speaking with other attendees, or giving a speech as a speaker. Once published in your social media, it will position you as an expert. 



An easy way to generate Medicare leads during a fair is by exchanging contact details with the people you meet. Prepare in advance an easy way to collect contact details (phone, note book, contact form at your booth, etc.).



Follow up with your Medicare leads after the fair. Send an email to all the attendees you met, thanking them for the conversation you had, and following up on their Medicare needs.



Finally, fairs are not just about engaging with potential clients but also offer a chance to network with other professionals. Collaborate with other healthcare and senior-focused vendors to explore cross-referral opportunities. Building relationships with local community leaders and organizations can also result in valuable referrals.



19. Host a podcast



An easy way to start a podcast is by inviting business owners from your city whose target audience is similar to yours, and educate your audience about his/her particular field.



For example, in your ICP (Ideal Customer Profile) are retired couples of 65+ years old living in Austin, you could invite a physiotherapist from Austin and speak about the daily exercises elderly people should do to maintain their health.



You would capture your audience and bring value to them throughout your expert interviews, and use your podcast as a platform to pitch your services to them.



Hosting your podcast helps establish you as a knowledgeable and trustworthy source. Additionally, it will force you to expand your network with other professionals in your area, leading to potential strategic partnerships.



20. Get invited to podcasts



You don't have the time to host your podcast? Get invited to someone else's.



By speaking to someone else's podcast, you can reach a large targeted audience, build a strong reputation, and be recognized as a subject matter expert.



To get invited as a guest to a podcast, you can use services like podcastguests.com that matches hosts with guests. You can also do the work on your own by listing potential hosts, and contacting them with a personalized email and follow-ups. In your emails, communicate clearly about your domain of expertise and the value you can add to their audience.



21. SMS marketing



SMS is a great way to communicate about events: a new discount, a new law that can help your leads save money, your new webinar, etc.



SMS has an incredibly high open rate of 98% in the US (vs. 28% for emails). So SMS is your chance to pass a short message to your current Medicare leads.



To build your SMS marketing channel:



#1: Collect the phone number of your leads: in your lead generation form, make sure to add a field for phone number. This data is then stored in your CRM. If you haven't collected the phone number of your leads, populate this data by sending them an email with a reason to share their phone number.



#2 Write your SMS: Keep it short and impactful. Go straight to the point by sharing a short information and your call to action. For example: "Medicare Open Enrollment ends soon! Need help reviewing your plan? Reply HELP"



#3: Send SMS campaign: Use an email marketing tool that also covers SMS marketing (like Mailchimp) to send your SMS campaign.



22. Online forums







Online forums are places where your audience asks questions that you, as an expert, can answer in great detail. If the forum allows it, share your contact details at the end of your answer, and invite people to contact you for more information about the topic.



You will receive targeted Medicare leads who are in-market but have a few questions before making up their mind.



To find the relevant conversations, simply perform this search on Google: site:https://www.reddit.com/ "medicare" 



This will display all the pages on Reddit that contain the word "Medicare". You can change Medicare by any other keyword: "health care plan", etc.



To perform a search in another forum, simply change the URL: site:https://www.yourforum.com/ "medicare".



23. Lead magnet



A lead magnet is an incentive offered to potential Medicare leads in exchange for their contact information.



The goal of a lead magnet is to transform your web traffic into leads that you can activate afterward with email marketing.



Here is a list of lead magnets you can use to capture Medicare leads:




Medicare Enrollment Guide: A detailed eBook or PDF explaining the Medicare enrollment process, timelines, and steps to avoid penalties.



Medicare Plan Comparison Chart: A downloadable chart that compares different Medicare plans (Parts A, B, C, D) and supplemental insurance options.



Checklist for Choosing the Right Medicare Plan: A simple, printable checklist that helps potential clients identify which Medicare plan suits their needs.



Medicare Savings Calculator: An interactive tool or spreadsheet that helps potential clients estimate their Medicare costs and savings based on different plans.




Where does your lead magnet fit in your sales funnel?




People enter your site from your different marketing channels



They see your lead magnet and fill out the form



You send the lead magnet to them



You start sending automated emails to transform this lead into a phone call



During the call, you pitch your offer and close the sale




24. Chatbot



A chatbot is a messenger app embedded directly in your website as a way to exchange information with your visitors.



The goal here is to use a chatbot to capture Medicare leads. There are two main ways to do that:




Inbound: Answer to visitor's requests



Outbound: Push communication to your visitors




With the inbound strategy, you want your chatbot to answer questions visitors ask about your services. To capture the lead, you set up the chatbot to request the email address when a visitor asks a question.



With the outbound strategy, you use the chatbot to push the visitors to an interaction with your business. For example, the chatbot can ask visitors a series of questions to determine their eligibility for Medicare and their specific needs (e.g., age, existing health conditions, desired coverage). To send them their eligibility, they need to provide their email address.



25. TV ads



Good old TV ads. They are still used by many companies to push their brand and sales.



In the case of healthcare insurance brokers, TV ads can be valuable if you have a national reach with several offices across the country. So as you pay for one TV ad, all your branches benefit from it. As a result, you decrease the ad cost per office.



If you have a regional reach, then city channels will be a better option, as ad space is less expensive.



TV ads are great for building your brand due to its broad reach. When you contact a Medicare lead, and this person has seen your ad on TV, he/she will be more willing to speak with you, as TV still transmit a feeling of trust: "Only trustworthy companies can afford to be on TV!".  



26. Public relationship (PR)



PR consists of releasing news related to your company or industry, and sharing it with targeted editors who then choose (or not) to write about it in their news platform (newspaper, magazine, online news portal).



PR is beneficial for your company at several levels.



First, you get the chance to be published in a trusted news platform. It puts your brand in a premium placement since you are at the center of the news. This reinforces the trust readers have with your brand, since you appear as an expert in the industry.



Second, when news articles link back to your website, it gives you an SEO boost, you can read more about it in the "Local SEO" part of this article.



Third, you get immediate traction by receiving calls from people who are in the market for your services.



To be picked up by editors, your press release has to be about newsworthy and timely topics. Here are a few topic ideas you can write about:




Response to regulatory changes: Provide insights or a company stance on recent changes in healthcare legislation or insurance regulations, explaining how these changes will affect consumers.



Health trends and insights: Share proprietary research or data on emerging health trends, such as the rise of digital health tools or shifts in consumer preferences for healthcare services.



Innovative health insurance solutions: Announce your new product or service that addresses current healthcare challenges




How to launch your PR:




Write your press release: use the specific format to write your press release. 



Share your PR with editors: build a target list of editors, and send them your PR via email. Write the hook in the title.



Follow-up: send a follow-up email to the editors who haven't picked up the news



Thank the editors who published your PR




Alternatively, you can use websites like connectively.us to receive article requests from journalists who are searching for a trusted voice for their next article. Answer the requests related to the health industry, and you get a chance to be mentioned in the final article.



27. Online courses







If you are ready to go all-in in the educational part, online courses is for you!



In an online course, you provide in-depth educational content to your target audience. 



Not only you can make money from your course, but also generate Medicare leads, since the students who bought your course are most likely to be in-market for your services.



And there is no better way to build authority than an online course: you are the teacher here! No competitor can beat that!



To build an online course, first create a very detailed structure and outlines. Take a few days off to shoot all your videos, and upload them on an online learning marketplace like Udemy or Skool.



Advertise your course using your marketing channels: emailing, Facebook ads, etc.



28. Leaflet marketing



To be successful at leaflet marketing you need:




The right audience



The right offer




Consider distributing your leaflet in places where your ICP (ideal customer profile) hangs out. To get Medicare leads, consider:




Senior centers and community centers



Medical facilities



Libraries




Create a compelling offer that incentivizes people to contact you. For example:




Free Medicare consultation: seniors can get personalized, one-on-one advice on their Medicare options at no cost: "Get a free, no-obligation Medicare consultation to review your options and make sure you’re getting the best coverage for your needs!"



Complimentary Medicare plan comparison: Provide a free comparison of Medicare plans based on the person’s specific needs. For Example: "Compare Medicare plans for FREE and find the best coverage for your needs. Contact us to schedule your free plan comparison!"



Discount on insurance services: Provide a discount on enrollment assistance or any other services related to Medicare. For example: "Get 10% off your first year of Medicare insurance assistance when you enroll with us!"




As for direct mail, the key to success in leaflet marketing is to measure your results. Use tools like CallRail to track the phone calls for each leaflet campaign, and compare the call-per-leaflet %.



Example:



Leaflet campaignLeaflets distributedCalls receivedCalls per leaflets %Campaign A1,500201.3%Campaign B600122%



29. Organize networking events



Leverage networking apps like MeetUp to meet with your ICP (ideal customer profile). The app offers the possibility to organize recurring "MeetUps" around a particular hobby or reason to meet:




Thursday Boardgames in a bar



Friday after work party




Use the app to create a new group or participate in an existing one. You will be surprised by how many potential customers you can meet. For example, there is a group called "Sacramento Christian Singles Network" with 4,405 members. You could go every week, and still meet new people.



30. Facebook Lead ads



Source: LocaliQ



Let's end this amazing series with my favorite source of leads by far: Facebook Lead ads.



Run Leads ads on Facebook to generate qualified Medicare leads. I have seen local businesses generating leads on Facebook at a cost per lead (CPL) as low as 0.50$. Even if you acquire leads at a 10$ CPL you can make profits selling your policies.



When creating an ad on Facebook, use the "Leads" ad. It will allow you to create your own lead generation form directly on Facebook. You can ask qualifying questions such as age, current coverage, zip code, and contact details.



Your ad will be shown to your targeted audience in your area. When people click on your ad, the contact form will pop up directly on Facebook (you don't need to have a website), and people fill out the form.



Upon the form's submission, the Medicare leads are then collected directly in your Facebook Business Manager, and you can start calling them to pitch your services. 



Case study: How to generate 5 new customers per month with Facebook Lead ads




In one month, you generate 5 new customers at a 200$ cost per customer



You invest 1000$ per month on Facebook Lead ads



You generate 50 leads a month at 20$ CPL



You set up an appointment with 10 leads



Out of the 10 appointments, you close 5 customers

### Moving Leads: 8 Best Lead Sources

Getting moving leads is a matter of presence and timing. You want to be seen by your potential customers when they are ready to move. There are two main ways to do that:




Outbound marketing



Inbound marketing  




With outbound marketing, you are reaching out to your target audience to propose your moving services. Timing is key to generating a positive ROI with outbound marketing. Outreach campaigns can be one-to-one (phone calls) or one-to-many (direct mail). More about this later.



With inbound marketing, YOUR AUDIENCE is reaching out to you to ask for your moving services. They choose when the timing is right for them. The key here is to be present where potential moving leads search for your services.



In this article, I will share with you the most suited marketing channels you can use to generate moving leads. I will cover both outbound and inbound marketing, so you can choose which suits better your skillset.



Track the source of your moving leads



Before generating moving leads, you need to be able to track where they will come from. 



When you run several marketing channels at a time, you need to know which one provides you with most of the leads.



When a lead transforms into a paid customer, you need to link the sale back to the exact channel, campaign, ad, and keyword that generated the lead.



As a result, you can optimize your marketing strategies by:




Disregarding the marketing channels, ads, and keywords that generate leads who don't buy from you



Promoting the marketing channels,  ads, and keywords that generate the leads that transform into sales 




Leadsources allows you to do that. It captures the source of your leads directly into your contact form. 



It works for all marketing channels, both paid and organic, even when no UTM parameters are used.



Leadsources collects up to 7 lead source data: channel, source, campaign, content, term, landing page, and landing page subfolder. 



To see it into action, select the different traffic sources below, and visualize how Leadsources populates your contact form with the lead source data of your leads:



		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
		



Start your free trial today: leadsources.io



Moving leads: 8 lead sources



1. Strategic partnerships



📢 Type: Outbound marketing🎚️ Level: Intermediate⏱️ Time to results: Long-term💸 Return on investment: High



"Your network is your net worth". This famous quote applies for moving companies. Creating strategic partnerships with a few key persons will skyrocket your moving business.



Apartment managers and real estate agents know when a resident puts in their notice. The timing is right for you to advertise your moving services.



The advantage of strategic partnerships is that trust is already built between your moving lead and the real estate agent, increasing your chances of closing the deal.



To create these strategic partnerships, the key is to build the relationships first. Good strategic partnerships are organically created from a strong relationship. Focus on creating bonds with potential strategic partners by simply sharing about your respective industries, and sharing tips with each other as business owners. Only then, you can find the partners that fit with your work ethic.



You can then think about the commission model. I am personally a fan of flat fees: for the moving leads that you close as clients, you give a fixed amount to your strategic partner. This is simpler than a percentage-based commission where you have to account for all your revenue and potential costs. This being said the best deal is the one you organically create with your business partners by openly discussing your respective preferences.



I ranked this moving leads source as intermediate level since it takes time to create these relationships.



2. Google's Local Service Ads



📢 Type: Inbound marketing🎚️ Level: Beginner⏱️ Time to results: Immediate💸 Return on investment: Mid-range



Local service ads are an advertising platform offered by Google for easily running local ads. All you need is a verified Google Business account.



When potential moving leads near you search for your services on Google ("moving company + City", "moving company near me"), your Google Business profile appears at the top of the search results.







You only pay Google when a moving lead calls your number. Even better, if someone calls you by mistake, you can request a refund from Google. So you pay only for the valid moving leads.



If you are a moving company owner, I advise you to start local service ads today. It will provide you with immediate moving leads, and if your pricing is competitive, you will transform these leads into business.



3. Google Business



📢 Type: Inbound marketing🎚️ Level: Beginner⏱️ Time to results: Mid-range💸 Return on investment: High



With Google Business, you create a business profile for your company that appears organically in the Google's local pack for local queries such as "moving company + City" or "moving company near me".



Google's local pack is a premium placement for local companies: 42% of local searches lead to a click in the local pack.



The user journey looks like this:




Local search



Your Google Business profile appears in the local pack



Call or site visit








Moving leads coming from your Google Business profile show a high ROI:




Inbound leads: the leads approach your company when they are ready



Exclusive leads: These leads are yours and aren’t shared with anyone else



Local leads: Leads within your area perform better than national leads



Free leads: you don't pay for these leads since you appear on Google organically 




The key with Google Business is to appear in the top position for your target keywords. We've created an extensive guide on how to rank on Google's local pack.



4. Facebook



📢 Type: Outbound marketing🎚️ Level: Beginner⏱️ Time to results: Immediate (for paid ads)💸 Return on investment: Mid-range



Facebook is still one of the best ways to generate moving leads. Facebook is an outbound channel, meaning you reach out to your audience, the key is to show presence to the people in your area.



Two marketing strategies can help you get leads on Facebook




Facebook groups



Facebook Leads ads




With Facebook groups, the goal is to approach groups in your area that can potentially need your moving services (private neighborhood groups, private mom groups).



Identify these groups and request to join them. Get in touch with the admin before posting as it may be seen as spam. The goal is to create trust with the admin: Explain your offer, and how beneficial it may be to some members of the group. The admin can connect you with the members that are currently moving, and can even post in the group on your behalf.



If the group is more opened, simply advertise your offer in a post.







The other technique to generate moving leads on Facebook is to run Leads ads. Facebook offers the possibility to run your ads in your targeted area for a targeted audience. When someone clicks your ad, a contact form opens on Facebook directly, and the person is invited to answer qualifying questions.



Example:




When do you plan on moving?



Current and future address?



Contact details




Facebook Leads ads are quite efficient and you can generate moving leads for a few dollars per lead only. The advantage is that you don't even need to have a website, since the moving leads are collected directly on Facebook.



To start with Facebook Leads ads:




Create an account on Meta Business Manager



From the Ads Manager, create a Leads campaign



Attribute a monthly budget that you can maintain for at least 6 months




When you start generating leads, you will need to measure two indicators:




The Cost per Lead (CPL): provided by Facebook



The Conversion Rate (CVR): The percentage of moving leads that transform into a paid customer. Use tools like leadsources.io to measure CVR for each Facebook ad




Measure the CPL to optimize your ads: Your first ads will generate leads at a high CPL, that's normal. This is where the real work starts. Keep the same monthly budget, and optimize your CPL by testing different:




Locations: you can try to launch one ad per zip code and measure which one provides the lowest CPL



The offer: A book like $100M OFFER by Alex Hormozi can help create the perfect offer



The hook: Work on different hooks to measure which one provides the lowest CPL




Measure the CVR to:




Optimize your sales pitch: You have already paid for your lead, so the conversion rate impacts directly your cost per sale



Identify which Facebook ad generates the best quality leads: for this, you will need a tool like leadsources.io to capture the source of your leads




5. Emailing



🎚️ Level: Beginner⏱️ Time to results: Mid-range💸 Return on investment: High



Use emailing to convert your moving leads into paid customers. Since timing is key in your industry, the average lead-to-sale duration is short. Emails need to be sent at a high frequency. E.G. every day for 10 days.



Here is an example of an automated email sequence you can send to your moving leads:




Day 1: Let's create your personalized moving plan



Day 2: Meet your moving team



Day 3: What our customers are saying about us



Day 4: Moving tips




Pro tip: Use a CRM and connect it to your email marketing tool to automatically opt-out your leads when they transform into paid customers. You can also trigger a second email sequence after they moved, and communicate about your referral program, ask for a review, etc.



6. Local SEO



📢 Type: Inbound marketing🎚️ Level: Intermediate⏱️ Time to results: Long-term💸 Return on investment: High



Local SEO (Search Engine Optimization) is the activities associated with ranking your website at the top of Google's search results for local queries such as "moving company + your city":




Someone searches for "moving company Austin"



Your website appears on Google's organic results



The person clicks on your website and leaves his contact details



You call the person back to deliver your sales pitch








Local SEO is less competitive: it's completely achievable for a moving company to rank on Google for a local query like "moving company + City", in comparison to national queries like "best moving companies".



Local SEO is a long-term game: It takes time for a website to rank on Google for its target keywords. Consider a 6-12-month period of consistent efforts before hoping to generate a sale from local SEO.



Local SEO provides a constant stream of organic moving leads: Once you start ranking on Google, you will generate moving leads each month, providing a solid revenue base.



Here are a few strategies to get started with local SEO:



#1. Select your local keywords: use SEO tools like AhRefs to search for the terms that people search for in your area when they are ready to move. Ideally, you want to select a few keywords that meet these criteria:



Keyword selection criteriaDescriptionKeyword relevancyThe keyword has high-purchase intent. For example "moving company Austin" has a bigger purchase intent than "how to move to Austin".Keyword intentOn AhRefs, check how many people search for your keywords each month. High volume will lead to a high number of monthly clicks.Keyword search volumeOn AhRefs, check how many people search for your keywords each month. High volume will lead to high number of monthly clicks.Keyword difficultyOn AhRefs, each keyword is associated with a difficulty percentage, from 0 to 100, depending on how competitive it is to rank on Google for that keyword. When you start, keywords with a difficulty below 10% are within your reach.



#2. Create content: Create content on your website that targets the keywords you have selected. Use the homepage to target your main keyword, for example "moving company Austin". As a generic rule, for commercial keywords like "Moving company + your city", create a landing page, and for informational keywords like "how to move to Austin", write a blog post.



#3. Link building: To increase your ranking on Google's search results, you need to demonstrate to Google that your site is trustworthy. To do so, make sure that other websites link to yours.



That's what we commonly call "a backlink" or "link building". Follow the following criteria to select the websites that will link back to you:



Link building criteriaDescriptionAffinity with your serviceThe websites that link back to your site should be relevant to your industry in order to impact your ranking. If a pet blog links to your moving company's site, it won't affect your ranking due to the lack of relevancy.Domain ratingAhRefs introduces a metric called Domain Rating that indicates the strength of a website's backlink profile. In other words, how much strength a link from this website can bring to yours.Monthly trafficHow much traffic this website generates each month? Getting a link from a website that doesn't have any SEO traction won't impact your site's ranking much. 



7. Instagram / TikTok



📢 Type: Outbound marketing🎚️ Level: Beginner⏱️ Time to results: Long-term💸 Return on investment: High



Marketing practices evolve with time. A new marketing practice is to build your personal brand. 



We are social creatures, and this is also true in business. People prefer doing business with the people they know and trust.



Building your personal brand on Instagram and TikTok will allow you to communicate with your audience about yourself, your skills, your knowledge, and your results, building trust as a result.



        View this post on Instagram            A post shared by Let's Get Moving (@letsgetmovingofficial)




When someone is ready to move, you will be the first they contact to receive a quote.



Because you have built your personal brand, pricing is not the number one selection criterion for your customers anymore. They'd prefer to pay a premium and be served by someone they know and trust, rather than paying for a low-cost moving company they don't know.



8. YouTube



📢 Type: Outbound marketing🎚️ Level: Beginner⏱️ Time to results: Long-term💸 Return on investment: High



YouTube is a great platform for longer-form content (8-10 minutes). You can use YouTube to answer your customer's most-asked questions.



You will demonstrate your knowledge, and this may lead to new moving leads.



YouTube can be a good option for moving companies with national reach.



However, I would argue that even small local moving companies should start on YouTube as it could bring their business to a whole new level.




https://www.youtube.com/watch?v=-2pJm8ifemc




Imagine solving the problem of thousands of people who are getting ready to move. You could monetize your audience by selling the leads to your competitors outside of your area, and keep the local leads to yourself.



If you are ready to start on YouTube, give yourself at least 12 months before hoping to see any results. Focus on sharing value to your viewers, and making each video better than the previous one.

### 100 Million Dollar Leads ($100M LEADS) by Alex Hormozi - Book Review

TL;DR:




Leads vs. Engaged Leads: Leads have contact info; engaged leads are interested in your product.



Lead Magnets: Free solutions to a problem, giving a taste of your main offer.



Types: Solve an unknown problem, offer trials, or share the first step of a solution.



Value: Lead magnets should provide more value than your main product’s cost.



Audience: Warm (know you) vs. Cold (don’t know you).



Outreach: Use personalized messages (one-to-one) or public content (one-to-many).



A-C-A Framework: Acknowledge, Compliment, Ask for a natural segue to your offer.



Focus on 4 key methods: value offers, clear CTAs, landing pages, and tracking metrics.



Aim for a Lifetime Gross Profit to Customer Acquisition Cost ratio above 3.



Refine campaigns or upsell if the ratio is under 3.



Boost leads via referrals, employees, agencies, and affiliates.



Learn from agencies, motivate affiliates with commissions and support.



Optimize your acquisition flow by addressing bottlenecks.




The dream of every entrepreneur is clear: a steady stream of leads eager to discover their products or services. But if you're not getting enough leads, the harsh reality might be that you’re simply not promoting enough. Potential customers need to know you exist, and this requires consistent and effective outreach.



Alex Hormozi’s 1 million dollar leads ($100M Leads) tackles this very challenge. As the second book in his customer acquisition trilogy, it builds on the foundation laid in $100M Offers (check out all his books here). While the first book focuses on crafting irresistible offers, this one dives into the art of generating interest and leads. Hormozi’s methods are practical and actionable, making the book a valuable resource for anyone aiming to grow their business.



1 million dollar leads introduction: Understanding leads



What is a lead?



1 million dollar leads ($100M Leads), before delving into strategies, Hormozi defines a lead: it’s someone you can contact, whether in person or via information such as an email, phone number, or address. However, collecting random leads isn’t enough. The goal is to attract engaged leads—individuals who show genuine interest in your offerings. This is where promotion plays a vital role.



One of the key concepts in the book is the Lead Magnet. Hormozi redefines this common marketing tool, emphasizing that a Lead Magnet must solve a specific problem while leading prospects toward your main offer. Unlike generic freebies, a well-crafted Lead Magnet should address a pressing issue for your audience and naturally reveal a secondary problem that your main product or service can solve.



For instance, a real estate agent might offer a free home valuation service. While this helps the prospect initially, it also highlights the need for other services like staging or photography—areas where the agent’s expertise comes in. This strategy not only attracts leads but ensures they are already interested in what you offer.



		
				
					
					
				
				
		



Types of lead magnets



Hormozi identifies three primary types of Lead Magnets:




Problem Awareness: These magnets help prospects realize a problem they didn’t know they had. For example, showing website owners how their site speed impacts traffic can reveal the need for comprehensive SEO services.



Limited Access to Services: Offering temporary access to a recurring service, like a trial version of software or a sample product, can entice prospects to commit to the full offering.



Step-Based Offers: If your main product involves multiple steps, giving away the first step for free or at a low cost can drive interest. For instance, providing a free wood sealant for a garage door may prompt customers to purchase additional products for complete coverage.




Hormozi stresses that the best Lead Magnets go beyond expectations. They deliver immense value, sometimes even surpassing the perceived cost of the main offer. The mantra? “Give away your secrets, then sell the implementation.” This transparency builds trust and positions you as an expert, ensuring that even those who don’t buy from you can still vouch for your reputation.



Reaching your audience



In 1 million dollar leads ($100M Leads), Hormozi explains that the next challenge is reaching your audience. Hormozi simplifies this process using a 2x2 matrix based on two variables:




Audience Type:

Warm Audience: These are people who already know you or have given you permission to contact them, such as customers, followers, or acquaintances.



Cold Audience: These are individuals who are unaware of you, often requiring you to access them via paid methods like advertising or purchased lists.





Communication Type:

One-to-One: Personalized messages directed at individual contacts, which can scale to larger numbers through methods like email campaigns.



One-to-Many: Public messages, such as social media posts, blogs, or videos, that reach multiple people at once.










By combining these variables, Hormozi outlines the four ways to connect with your audience: warm outreach, cold outreach, warm broadcasts, and cold broadcasts.



1. Warm Outreach



Warm outreach involves personalized, one-on-one communication with individuals who know you or your business. These are people within your existing network, such as friends, family, social media followers, or previous customers.



Steps to Implement Warm Outreach:




Build Your Contact List: Compile a list of people you already know or who have shown interest in your content or services.



Select a Platform: Choose the most suitable channel (social media, email, text, etc.) to connect with each person.



Personalize the Message: Start conversations naturally and re-establish rapport without immediately pitching a product or service.



Engage with the A-C-A Framework:

Acknowledge their current situation.



Compliment their efforts or achievements.



Ask relevant questions that gently lead to your offering.





Scale the Effort: Aim to send 100 personalized messages per day and follow up based on responses.




Key Tip: When starting, offer your service for free to a small group to build case studies and gather reviews.



2. Cold Outreach



Cold outreach targets individuals who are unfamiliar with you or your business. Examples include cold emails, calls, or direct messages to new prospects.



Steps to Implement Cold Outreach:




Identify Your Target Audience: Use tools to scrape data, purchase contact lists, or manually research potential leads.



Personalize Communication: Tailor your initial contact to show relevance and value.



Grab Attention Quickly: Capture interest in the first 30 seconds with a compelling hook or introduction.



Test and Refine: Experiment with different approaches and optimize based on feedback and response rates.




Benefits of Cold Outreach:




Precisely target specific demographics or industries.



Maintain confidentiality from competitors.




Tip: Seek guidance from experts or mentors who have successfully executed similar strategies.



3. Warm Broadcast



Warm broadcasts involve sharing content with an audience that already knows you, such as your email subscribers or social media followers. This one-to-many strategy requires less effort per interaction but reaches a broader audience.



Steps to Create Effective Warm Broadcasts:




Leverage Your Existing Audience: Regularly engage with your followers by sharing valuable and relatable content.



Follow the Hook-Retention-Reward Framework:

Hook: Attract attention with catchy headlines or visuals.



Retention: Provide valuable, engaging, and original content.



Reward: Address your audience’s curiosity or solve a problem.





Maintain a Balanced Give-Ask Ratio: Provide free value consistently and integrate promotional content sparingly.




Tip: High-quality free content supports other promotional efforts and builds trust.



4. Cold Broadcast



Cold broadcasting targets a broader, unfamiliar audience using ads, public content, or mass email campaigns.



Steps to Implement Cold Broadcasts:




Define Your Target Audience: Identify demographics and interests to tailor your message.



Create Compelling Content: Use attention-grabbing visuals and concise, impactful messaging.



Track and Adjust: Monitor engagement and conversion rates to refine your strategy.




Challenges and Advantages:



Scalable and capable of reaching a vast audience.



May require higher investment in tools or ad platforms.



Creating effective outreach campaigns



Now that you understand your audience and communication methods, it’s time to put them into practice.



In 1 million dollar leads ($100M Leads), Hormozi explains that when reaching out to your warm audience, you need to start by creating a list of your contacts.



Then, contact them via the platform they prefer (email, social media, etc.), but don’t sell anything immediately. Instead, re-establish communication and offer a personal touch, such as congratulating them on a recent life event.



Once you’ve reconnected, use the A-C-A framework:




Acknowledge: Repeat what they’ve told you.



Compliment: Give them a genuine compliment.



Ask: Steer the conversation towards a question that helps you offer your service.




Remember, don’t offer your product immediately. The goal is to build a connection before introducing your offer. When you're ready to make the offer, consider giving your service away for free to the first few responders as a way to generate trust and valuable feedback.



The key to customer value



When a customer perceives that what you're offering is a bargain in relation to the benefits it provides, you've created value. 



But how do you communicate that value?



You need to be clear about what customers will get, how they will get it, and the effort involved.



Always highlight the benefits upfront and provide a clear timeline of when they can expect results. Help your prospects understand that the value far outweighs the price.



1 million dollar leads ($100M Leads): The power of a strong CTA



In 1 million dollar leads ($100M Leads), Hormozi explains that a Call to Action is essential in directing potential leads towards your lead magnet. Whether it's a simple phrase like "Click here now" or "Fill out the form below," your CTA needs to be direct and concise.







Lead magnets—whether free eBooks, webinars, or trials—are typically promoted through landing pages, where you capture valuable customer contact information. This is where prospects become engaged leads, which you can follow up on.



Measuring success through metrics



In the world of advertising, it's essential to track your metrics. Campaigns require initial investment, and you may not see results immediately. However, once you find a winning ad, the returns can be substantial. To track performance, focus on two key metrics: Lifetime Gross Profit (LGP) and Customer Acquisition Cost (CAC).




Lifetime Gross Profit is the total profit a customer generates over time minus the cost of delivering your product or service. For example, if a customer spends $150, and your cost of goods sold is $50, your LGP is $100.



Customer Acquisition Cost is how much you spend to acquire a customer. If you spent $1,000 on ads and acquired 10 customers, your CAC would be $100.




In 1 million dollar leads ($100M Leads), Hormozi explains that the ultimate goal is to achieve a good ratio of LGP to CAC. If this ratio is above 1, you're in profit, but to really drive success, aim for a ratio above 3. If it’s lower than 3, you need to revisit your campaign strategy.



Tweaking your campaign for better results



If your LGP to CAC ratio is below 3, it’s time for optimization. Review the components of your ads, refine your targeting, and consider upselling high-margin items to your customers to boost their LGP.



Remember, the platforms you're advertising on may evolve, but the principles of lead generation remain the same. If you’re unsure how to create effective campaigns, there are countless resources and tutorials available to simplify the process.



Scaling up: From core four to advanced techniques



Once you’ve identified a successful promotional strategy, it's time to scale. Start with one or two promotional methods, and as soon as you see results, ask yourself, "What’s preventing me from investing more in this method?" Identifying bottlenecks allows you to optimize and amplify your efforts.



However, scaling up has its limits. Eventually, the same promotions might not perform as well, so it's important to evaluate your customer acquisition flow. If you’re running ads and customers are dropping off on the landing page, that’s your bottleneck. Improving this flow is key to increasing results.



The core four for lead generation



The Core Four promotional methods are not just for generating leads—they’re also used to create lead generators. These are individuals or organizations that help bring in new leads for your business. The four categories of lead generators are Customers, Affiliates, Employees, and Agencies.



1. Customers



Satisfied customers are your best advocates. Word of mouth is powerful, and when you create exceptional experiences, customers will refer others. But if you aren’t getting referrals, it might be time to evaluate your product or service. Is it extraordinary? Also, remember to ask for referrals actively. You can incentivize your customers with rewards or discounts for bringing in new leads.



2. Employees



As your business grows, you’ll need a team to scale operations. Employees can be invaluable in driving lead generation. Look for individuals who are eager to learn and can be trained to follow your lead generation processes. Having a good team means that you can focus on the managerial side while they work on bringing in more leads.



3. Agencies



Agencies can play a significant role in your lead generation strategy, especially if you lack the time or expertise to handle marketing in-house. However, not all agencies will deliver quality results. To use an agency effectively, find one with a proven track record. Start with a short-term collaboration where you can learn the ropes and gradually transition to a consulting relationship.



4. Affiliates



Affiliates are individuals or businesses that promote your products or services in exchange for a commission. Identify businesses that align with your own and set up a mutually beneficial partnership. Affiliates can drive massive traffic to your offer, especially if you incentivize them correctly. Make sure to offer competitive commissions and provide tools to make the promotion easier.



Conclusion of 1 million dollar leads ($100M Leads)



By effectively using the Core Four strategies and expanding them into lead-generating systems through customers, affiliates, employees, and agencies, you can create a robust flow of leads for your business. Always analyze your metrics, identify bottlenecks, and scale wisely.



As you continue to refine your strategies, you'll find that you can not only generate more leads but also convert them into loyal customers who help spread the word and grow your business even further.



With these principles in place, you’re now ready to create, scale, and refine a lead-generation machine that works for you. Keep experimenting, learning, and optimizing, and watch your business grow exponentially.



1 Million Dollar Leads ($1M LEADS): FAQ



What are the best types of Lead Magnets? Some of the most effective Lead Magnets include:Access to software: Providing a tool or resource to help prospects gauge their status compared to industry standards.Valuable educational content: Offering lessons, courses, or informational guides.Free or low-cost service: Providing a complimentary service such as a website audit.Complimentary products: Giving away a product sample or trial.  How can I improve my customer acquisition strategy? Focus on four main areas: offer value, use clear calls-to-action (CTAs), optimize landing pages, and track performance metrics.  What methods can I use to boost lead generation? Leverage referrals, employee networks, agencies, and affiliate programs to increase your lead pool.  How can I track the effectiveness of my acquisition campaigns? Regularly track your metrics, such as the LTV/CAC ratio, conversion rates, and cost per lead to gauge performance and make necessary adjustments.

### ROI tracking: How to accurately track your marketing ROI

What is ROI tracking?



ROI tracking is the action of measuring the return on investment of your marketing channels.



The formula used to calculate ROI



ROI = (Revenue of Campaign - Cost of the Campaign) / Cost of the Campaign



Example 1: If I run a Google Ads for $1,000, and generate $2,000 in revenue out of it, then my ROI is:




ROI = ($2,000-$1,000)/$1,000 = 1



In other words, it takes me 1$ to generate 1$ gross profit




Example 2: If I run an ad on Facebook for $1,000, and generate $4,000 in revenue out of it, then my ROI is:




ROI = ($4,000-$1,000)/$1,000 = 3



In other words, for every dollar I spend on ads, I generate 3$ in gross profit




How do you improve your marketing ROI?



A good ROI starts at around 3. If you add up the costs of your product or service, you need to generate at least $3$ gross profit (before Cost of Goods Sold) for $1$ marketing spend to be profitable.



The first step to improving your marketing ROI is tracking it. ROI tracking tools like leadsources.io allow you to track your ROI on a campaign, ad, and even keyword level.



Then, there are two ways you can improve your ROI:




Reduce your ad spend



 Increase your revenue




To reduce your ad spend without reducing the revenue:




Increase CTR (Click Through Rate): if more people click your ad for the same number of impressions, you directly decrease your CPC. To do so, think about testing your ads: title, description, and media. Work on your hook and your offer.



Decrease CPC (Cost per Click): another way to decrease your CPC is by targeting the right audience. Test different keywords, demographics, and locations, and measure which one provides the lowest CPC (without impacting your revenue)



Cancel ads that don't bring revenue: use an ROI tracking tool like Leadsources.io to track the ROI of each ad, and remove those that don't generate income




To increase your revenue without increasing ad spend:




Increase LTV (Customer Lifetime Value): If your customer buys from you multiple times rather than once, you increase your LTV. Methods to increase LTV include: bundles, subscriptions, email sequence, aftersales excellence.



Increase the CVR (Conversion Rate) of your landing page: when people land on your site, how easy is it for them to understand your service or product? Do they have an easy way to provide their contact details, or to buy? Do they have all the information they need to convert? Think about all these important questions and improve your website accordingly. If you generate leads, think about your lead magnets: do I provide enough value in exchange for people's contact details?




What are the advantages of tracking ROI?



Marketing ROI is a performance indicator that allows marketers to measure the performance of their marketing efforts. 



By tracking ROI, marketers can compare the performance of a marketing channel in relation to others, and make educated decisions about their marketing strategies.



If my ROI for Facebook ads is 3, and my ROI for Google Ads is 1, then I will increase my spending on Google Ads, and reduce it on Facebook.



By connecting marketing spending with revenue, marketers can show their worth to senior management. ROI tracking helps CMOs measure their impact on the bottom line of the business, helping them negotiate their next marketing budget, and salary!



ROI tracking tools



Here is a selection of tools that will help you track your ROI.



1. Leadsources.io



Leadsources.io is a lead tracking tool that connects each individual lead with the marketing campaigns that generated it (ad group, ad, keyword, etc.). It populates the ad data into the form directly.



When you transform a lead into a paid customer, you can attribute the sale to the exact marketing campaign that generated it. It allows you to calculate the ROI on a channel, an ad, a keyword, and a landing page level.



Advantages: It works with all marketing channels (both paid and organic), even when you don't use UTM parameters (Google Ads, Meta ads, SEO, referral, direct, emailing, etc.), allowing you to use a single ROI tracking tool for all your channels.



Best for: Businesses with long sales cycles that first generate the lead, and then transform it into a paid customer.



Pricing: 




$49/month



Start your 14-day free trial








2. Google Analytics



Google Analytics can associate a dollar value with a specific ad. It's particularly useful if you are in e-commerce, where the sale is done directly on the website. 



Limitations: You will be limited by Google Analytics if you first generate the leads, and make the sale later (like many service-based businesses). Because Google Analytics collects aggregated data (5 leads from ad A, 2 leads from ad B), it does not link each lead to the ad that generated it. Therefore, you can't know from which ad or keyword each lead is coming from. Example: you first generate the lead from your landing page, and then make the sale from a newsletter.



Best for: e-commerce



Pricing: Free







3. Google Ads



Google Ads allows you to track ROI using conversion goals. It's particularly useful if you have an e-commerce site. Create a conversion goal for the sale, and Google Ads will count how many conversions a specific ad, demographic, or keyword generated the sale. It will also show you how much was spent for the same ad, demographic, or keyword, allowing you to track the ROI as a result.



Limitations: Google Ads only tracks ROI for the sales coming from Google Ads. If you use other marketing channels like Meta, you'll have to install a second ROI tracking tool. You will generate data silos as a result, and will have to aggregate all the data in a unique dashboard later on. Also, if you are in the B2B industry where you first generate leads, you will be limited with Google Ads since it doesn't track the source of each lead but provides aggregated data. So when a lead transforms as a paid customer, you have no means to connect it back to the ads or keyword that generated it.



Best for: e-commerce using Google Ads as their main channel of acquisition



Pricing: Free







4. Meta Ads Manager



Meta Ads Manager allows you to track ROI using conversion goals, making it especially useful for e-commerce businesses. You can create a conversion goal in Meta to track how many sales were generated by a specific ad set, or ad. Additionally, it provides insights into the cost associated with each ad set, or ad, enabling you to calculate ROI effectively.



Limitations: Meta Ads Manager tracks ROI exclusively for campaigns run on Meta platforms. If you use other marketing channels like Google Ads, you'll need a separate ROI tracking tool. Moreover, for service-based businesses that focus on generating leads before converting them to customers, Meta Ads Manager shows limitations. Since it shows aggregated data, it doesn't directly connect individual leads to the specific ad set, or ad that generated it. This means that once a lead becomes a paying customer, there's no way to trace it back to the ad set, or ad. You lose the ROI tracking as a result.



Best for: E-commerce businesses relying on Meta Ads Manager as their primary acquisition channel.



Pricing: Free







Steps to track marketing ROI



Step 1: Set up your ROI tracking



The choice of ROI tracking tool depends on the channels you want to track. 



Search Engine Optimization (SEO): If you are generating leads or sales with SEO, you need an ROI tracking tool that can isolate the SEO leads or sales from the other channels. The second challenge is to compute all the costs associated with all your SEO activities:




Content creation



Content promotion



Netlinking



Site speed optimization



etc.




PPC: If you are running PPC ads, tools like Google Ads, or Google Analytics will provide you the number of sales each ad generates. You can then link it to the ad spend to calculate your ROI.



Affiliation: To calculate the ROI of your affiliate campaigns, you need to isolate the sales generated by your affiliates by using UTM parameters. If you are in e-commerce, tools like Google Analytics provide this data. If you are in B2B sales and need to first generate leads before closing the sale, a tool like leadsources.io will be more suitable as it links each lead you generate with the associated affiliate partner, or affiliate campaign.



Direct: If you want to track the ROI of your returning customers (aka. Direct customers: customers who know your brand and come back to your site directly), you need to use an attribution method that will attribute the sale to one or multiple marketing channels that participated in the sale.



Meta ads: If you are an e-commerce player running ads on Instagram or Facebook, you can use Meta Ads Manager to link your sales and revenue with the ad set, and ad that generated them. If you run ads on Instagram or Facebook to generate leads, a tool like leadsources.io will be more suitable since it links each lead with the exact ad set and ad that generated it. So when the lead transforms as a paid client, you can link the revenue back to the exact ad set and ad that generated it.



Emailing: If you are running cold emailing campaigns, use UTM parameters to track which campaign generated the sale. Then, use tools like Google Analytics (for e-commerce) or leadsources.io (for B2B sales) to link the sale to the campaign that generated it.



Multi-channel: ROI tracking becomes challenging when you use multiple marketing channels.




If you are an e-commerce player, Google Analytics will be your go-to choice since it captures both marketing data and conversions across multiple channels (as long as you use UTM parameters).



If you are in a service or B2B industry with long sales cycles, leadsources.io will be more suitable since it populates marketing data for each lead across all channels. So when your lead transforms into a paid customer, you can attribute the sale to the exact channel that generated the lead.




Step 2: Collect ROI data



Run your ROI tracking during a long enough period to collect the minimum volume of data that allow you to get a precise ROI calculation.



Example: if you run ads for 1 month, and you get only 2 sales, the volume of data collected is too low to get a precise ROI.



Also, some channels like SEO have a long return cycle. It usually takes months or years to break even. And you need to allow this time to get a precise ROI on those channels.



Think batches. If you have long sales cycles, and you depend on acquiring leads first, track your ROI by batches.



I explain: 




in month 1, you generate 100 leads



in month 2, 5 of them convert as customers



in month 3, 3 of them convert as customers



in month 4, 2 of them convert as customers




To calculate your ROI, you need to account for all the sales that happen in the months following the acquisition of the leads. You also need to account for all the marketing budget spent to generate these 100 leads. That's why it's easier to work with batches.



Step 3: Optimize your ROI



Once you have tracked your ROI across your different marketing channels, you may have something that looks like this:



ChannelROISEO8Google Ads1Meta ads2.5Affiliate5



If a channel performs at an ROI < 3, you probably lose money. But before disregarding the whole channel, first, isolate that channel and break the ROI down:




ROI by campaign



ROI by ad



ROI by keyword 




And you may find out that some ads or keywords are actually performing well (ROI > 5). Double down on these ads and keywords by increasing ad spend, and disregard the ads that don't perform.



Then move on to the next channel, and proceed with the same ROI breakdown.



When you have analyzed the ROI of all your channels, trashed the underperforming ads, and promoted the winners, you will see your ROI skyrocket.



Challenges of ROI tracking



Although it can be hard to accurately track ROI, the insights it provides about your business are worth the effort.



As a marketer, you will do your business a great favor by implementing ROI tracking accurately, as it will allow you to provide the data for strategic decisions.



The main challenges of ROI tracking (and how to overcome them):



Attribution challenge: When someone buys from you, this person has probably been in contact with different touchpoints: Google ad --> Email --> Google search --> Retargeting ad --> Sale. Since every channel is a link in the customer's journey, they all contributed to the sale. So, to what channel should you attribute the sale? There is no straight answer to that question. Different attribution methods can be used. I advise reading our article about Marketing attribution software for more information on the topic.



Data silos: When you use different ROI tracking tools to cover all your marketing mix, your data becomes siloed. It takes an extra step to accurately aggregate all the data into a central ROI tracking. Use tools like leadsources.io to consolidate ROI tracking into a single dashboard.



Long sales cycles: Sometimes it can take months and even years for a lead to transform into a customer. Think about real estate and B2B sales. With delayed revenue impact, it may take years to track an accurate ROI. This limitation forces you to make revenue assumptions and introduce Estimated ROI.



Incomplete data: In an omnichannel industry, capturing all the marketing data can be challenging. Sales or interactions occurring offline (e.g., in-store purchases or phone calls) may not be captured by your ROI tracking tool. To resolve this, you may need to introduce a CRM to input offline data into your tracking system.

### 8 best marketing attribution tools

The customer's journey can be complex: first, they click on your ad, then search on Google, fill out a form, and finally, they are retargeted with a Facebook ad and buy from you.



As a marketing manager, these complicated journeys make your job more difficult, and you need a more sophisticated way to measure what channels are driving your leads and sales.



Marketers rely on marketing attribution tools to prove to their CEO the dollar value they bring to the business and advance their career as a result.



What is marketing attribution?



Marketing attribution is the process of determining which marketing channel(s) contribute to the leads and sales, enabling marketing managers to optimize their marketing strategy and increase their ROAS (Return On Ad Spend) as a result.



It helps marketers map out the customer journeys, and understand which touchpoint really contributes to the lead or sale.



Marketing attribution platforms track the customer interaction with the different touchpoints (E.G. Google Ads click --> Google search --> email click). It then attributes a percentage value to each touchpoint as a way to quantify the respective impact of each channel in the sale.



Example:




Google Ads: 5%



Google Search: 20%



Facebook ad: 25%



Email: 50%




If the sale that resulted from this customer journey is 1,000$, then each channel contributed to the respective sale amount:




Google Ads: 50$



Google Search: 200$



Facebook ad: 250$



Email: 500$




By aggregating the sale amount to each channel for all your sales, you see how much contribution each channel brings to your sales. For example:




Email: 15,200$



Google Search: 10,500$



Facebook ad: 2,550$



Google Ads: 1,750$




You can then adapt your marketing strategy by promoting the channels that contribute the most to the sale.



Why is marketing attribution important?



Marketers often struggle to demonstrate their value to the CEO. When I was head of online marketing at Frederique Constant, I would show my results in terms of number of followers gained, traffic, and leads. All these vanity metrics were not enough to show my impact on the business.



After I started using advanced marketing attribution tools, I demonstrated the impact of my work on the revenue by accurately calculating the ROI and ROAS. This allowed me to get higher marketing budgets during the annual marketing strategy meeting, and to negotiate a higher salary by proving to the CEO my dollar impact on the business.



What are the different types of marketing attribution tools?



Marketing attribution tools use different attribution models to credit the sale back to a single channel (single-touch) or multiple channels (multi-touch). Let's review the different attribution models used.



1. Last-click marketing attribution tools







Last-click attribution model assigns 100% of the credit for a sale to the last touchpoint in the customer’s journey toward making a conversion (lead or sale), while all the channels the customer interacted with before that last interaction are assigned a 0% credit. That's the most popular attribution model, at leadsources.io we use it to attribute the source of your leads to the last channel your leads interacted with.



Best suited for:




Companies focusing on immediate results and requiring simple yet actionable analytics.



Campaigns with short sales cycles: Helps identify which touchpoints are most effective at driving immediate leads or sales




Pros:




Widely used in many analytics platforms (e.g., Google Analytics) as the default attribution model, making it familiar to most marketers.



Easy to implement and understand, as it attributes credit to just one touchpoint.




Cons:




Does not account for the complexity of a customer’s decision-making process if your marketing strategy involves multiple touchpoints.




Website: leadsources.io



2. First-click marketing attribution tools







The First-click attribution model assigns 100% of the credit for a sale to the initial touchpoint in the customer’s journey toward making a purchase, while all the channels the customer interacted with after that first interaction are assigned a 0% credit.



Best suited for:




Short customer journeys



Businesses focused on identifying and optimizing top-of-funnel activities.




Pros:




Simplicity: It is straightforward to implement and understand since it assigns all credit to the first touchpoint, avoiding complex calculations



Useful for brands prioritizing top-of-funnel activities, such as ads, content, or campaigns designed to capture attention.




Cons:




This may lead to over-investment in channels that introduce the customer without fully understanding the role of nurturing efforts.



Does not account for the complexity of a customer’s decision-making process, where multiple touchpoints often work together.




3. Multi-touch marketing attribution tools



Linear marketing attribution tools







In the linear attribution model, the credits are allocated evenly across all the touchpoints that a customer went through, from the discovery to the conversion. 



Best suited for:




Businesses and campaigns that prioritize understanding the overall customer journey and value consistent engagement across multiple touchpoints.



Businesses with long sales cycles.




Pros:




Easier to set up and interpret compared to algorithmic models, while still providing a more balanced approach than single-touch models.



Highlights the role of every channel, which helps teams understand how multiple touchpoints work together to drive conversions.




Cons:




In campaigns where certain touchpoints play a larger role (e.g., discovery or closing), the model can misrepresent the importance of those interactions.




Time-decay marketing attribution tools







Time-decay attribution model assigns more credit to touchpoints that occur closer in time to the final conversion. 



Best suited for: Sales funnels with long durations, where customer journeys extend over weeks or months, such as real estate, SaaS, or enterprise solutions.



Pros:




Matches customer behavior where recent interactions are often more influential in driving purchases.



Accounts for multiple touchpoints over an extended period, making it suitable for complex customer journeys.




Cons:




Early-stage activities like awareness campaigns may appear less impactful, despite their role in initiating the customer journey.



In quick conversion paths, the distinction between touchpoints may not be significant, reducing the model's utility.




U-shaped marketing attribution tools







The U-shaped attribution model assigns most of the credit to the first and last touchpoints in a customer’s journey. Typically, 40% of the credit is given to the first interaction (awareness), 40% to the last interaction (conversion), and the remaining 20% is distributed across the middle touchpoints.



Best suited for: Companies with a clear emphasis on brand awareness campaigns (e.g., ads, social media) and conversion efforts (e.g., direct sales, closing campaigns).



Pros:




Highlights the importance of both initial lead generation and final conversion efforts, making it ideal for understanding top and bottom-funnel activities.




Cons:




More difficult to implement than single-touch models like first-click or last-click due to the need for data tracking and tool integration.




W-shaped marketing attribution tools







The W-shaped attribution model assigns the majority of credit (usually 90%) to three key touchpoints in the customer journey: the first interaction, the lead creation, and the final conversion. The remaining 10% is distributed across any additional touchpoints that occur between these three milestones.



Best suited for:




B2B businesses with longer, more complex sales cycles where lead nurturing and multiple interactions are essential to close a sale.




Pros:




Highlights the importance of discovery, nurturing, and closing touchpoints, providing a comprehensive view of critical interactions.




Cons:




More challenging to set up compared to simpler models like first- or last-click attribution, as it involves multiple touchpoints and weighted credit allocation.




Full-path marketing attribution tools







The full-path attribution model assigns credit to every touchpoint in the customer journey, from the first interaction to conversion and beyond. It distributes credit across touchpoints, often giving higher weight to significant interactions like first touch, lead creation, opportunity creation, and final conversion.



Best suited for:



Pros:




Tracks and evaluates the performance of every stage in the customer journey, providing a holistic view of marketing efforts.




Cons:




Requires advanced tracking systems and data analytics tools to capture and analyze all interactions.




Best marketing attribution tools



Now that we have a strong understanding of the different attribution models, let's go through the best marketing attribution tools.



1. LeadSources



LeadSources is a multi-touch marketing attribution tool that tracks the source of your leads throughout the whole customer journey.



It is probably the most powerful attribution marketing tool when it comes to lead source data, as each lead comes with a comprehensive dataset of lead source data: channel, source, UTM parameters (campaign, term, content), device, OS, and browser. LeadSources also records all the pages visited during each session.







Best for:




Lead‑generation workflows where linking each lead back to its source is critical (e.g., agencies, small‑to‑mid B2B).



Businesses activating several lead generation channels, and that want to understand which channels contributed to the generation of their leads



Businesses with long sales cycles, and that want to identify their customer journey throughout each step of the lead generation (from first click to form submission)




Features:




Multi‑touch lead attribution



Detailed lead data: channel, source, campaign, term, content, page‑path, device, OS, browser



Automatically normalises channel naming and UTM/referrer data to unify attribution reporting



Form builder integrations



Lead source tracking dashbaord




Pricing: Starting at $48/month



2. Ruler Analytics



Ruler Analytics is a closed-loop marketing attribution tool designed to tie together online channels, leads and revenue. It captures each interaction—including clicks, form-submissions, live-chat conversations and phone calls—and then links those touch-points back to closed opportunities and sales.







Features:




Attribution modelling



Revenue attribution



Opportunity attribution



Web form attribution



Call attribution



Live chat attribution



eCommerce attribution



Offline conversion tracking




Best for: Businesses that generate leads via forms, live chat, or phone calls and need to map those back to marketing sources and ultimately to revenue.



Pricing:



PlanPricing*Ruler Analytics offers a 12-month agreements as standard. Website visits includedSmall businessfrom £199 (pay monthly)*from £179 (pay annually)*5,000 monthly visitsMedium businessfrom £649 (pay monthly)*from £584 (pay annually)*50,000 monthly visitsLarge businessfrom £1149 (pay monthly)*from £999 (pay annually)*100,000 monthly visitsAdvancedContact sales200,000+ monthly visits



3. Usermaven



Usermaven is a modern marketing and product analytics tool that includes a strong attribution component. It tracks full customer journeys by capturing touchpoints (ads, emails, social posts, product interactions), and offers built-in multi-touch attribution models (e.g., first-touch, last-touch, linear, time-decay, U-shaped) with AI‐driven insights.







Features:




Full customer‑journey analytics



Multi‑touch attribution across channels



Automatically tracks clicks, page views, form submissions, custom events



Funnels, user journeys & cohort/segmentation



AI‑powered insights & analytics assistant



Privacy‑first, cookie-less tracking & ad‑blocker resistance



CRM integrations & revenue attribution




Best for: Mid-sized businesses or agencies that want an intuitive, privacy-focused analytics + attribution tool



Pricing:



PlanGrowthScaleEnterprisePrice$84/month (monthly payment)$71/month (annual payment)$199/month (monthly payment)$169/month (annual payment)Contact salesUsage3 users3 workspaces5 years of data historyUnlimited users5 workspaces7 years of data historyUnlimited usersCustom workspacesUnlimited data history



4. LeadRx



LeadsRx is a multi-touch, cross‐channel marketing attribution platform designed to give marketers a full view of how all touchpoints contribute to conversions and revenue. It supports digital channels (search, social, display), traditional media (TV, radio, podcasts, OTT) and integrates inbound phone calls and offline events.







Features:




Multi-touch marketing attribution



Web, radio and TV attribution




Best for: Enterprise marketers and agencies



Pricing: contact sales



5. Dreamdata



Dreamdata connects ad campaigns data, customer journey and revenue together to provide a full activation and attribution picture.







Features:




Customer journey



Performance attribution



Build audience



AI signals



Revenue analytics




Best for: B2B businesses wanting precise analytics to tie marketing activities to actual revenue.



Pricing: Free tier available, paid tier starts at $750/month.



6. Triple Whale



Triple Whale is an e‑commerce‑oriented analytics & attribution tool with strong behavioural analytics and ecommerce attribution capabilities.







Features: 




Multi-touch attribution



Behavioral analytics



Proprietary pixel technology



Signals



AI agent



Custom events



Audience builder




Best for: E‑commerce brands (direct‑to‑consumer) with multiple ad channels, needing strong behavioural and attribution insights.



Pricing: Free tier available, paid tier starts at $149/month.



7. Hyros



Hyros is a campaign attribution tool offering ad tracking and multi-touch attribution.







Features: 




Full ad‑platform attribution



Multi‑touch revenue attribution



LTV tracking




Best for: Businesses with significant ad spend who need granular tracking of ad ROI and attribution



Pricing: Starting at $230/month (with annual plan)



8. HubSpot Marketing Hub



HubSpot Marketing Hub offers multi‑touch attribution (MTA) as part of its advanced marketing reporting functionality. Available in Marketing Hub Enterprise (or high‑end tier).



Features: 




Single-touch and multi-touch attribution models



Contact, deal and revenue attribution reporting




Best for: Enterprise organisations that already use HubSpot, and want attribution without buying a specialised tool.



Pricing: $3,600 per month

### Pipedrive Custom Fields: The Ultimate Guide

Adding custom fields in Pipedrive allows you to track more information about your leads. Custom fields are personalized lead fields that you can add manually in Pipedrive. 



I'll show you in this quick guide how to add custom fields in Pipedrive.



Then, I will show you how to use the custom fields to track the source of your leads.



Why create Pipedrive custom fields?



Custom fields in Pipedrive allow you to make the platform work specifically for your business needs. Here’s how they can help:



Personalized Data Management: Every business is unique, and so is the information you need to track. Custom fields let you store details specific to your industry or processes, ensuring nothing important gets overlooked.



Improved Organization: With custom fields, you can categorize leads, deals, and contacts in a way that makes sense for your workflow. This keeps your data structured and easy to navigate.



Enhanced Reporting: Default fields are great, but they might not cover everything. Custom fields allow you to create reports that highlight the metrics that matter most to your business, giving you better insights. For example: the source of your leads.



Examples of actionable custom fields



Only create the custom fields that you and your team need. Keep it simple, it will avoid having a cluttered view of your leads, where not all fields are tracked properly. 



If you don't feel inspired, here is a selection of actionable custom fields you can add to reach your objective: Closing leads.




Lead Source: Track where each lead came from (e.g., Google, Facebook, Referrals, etc.).



Lead Owner: Assign the lead to a specific salesperson or team member.



Priority Level: Categorize leads or deals as High, Medium, or Low priority for focused attention.



Product/Service Interested In: Specify which products or services the lead is considering.



Budget Range: Capture the lead’s budget for better qualification.



Decision-Maker Status: Identify whether the contact is a primary decision-maker.



Next Step: Define the immediate action required to move the deal forward (e.g., schedule a demo).




How to create custom fields in Pipedrive



To proceed, click on the user icon on the top right corner --> Click Company Settings







Navigate to the settings menu on the left panel and locate "Data Fields". Click on it.



Next, we'll create our first custom field to store Channel data.



Select the "+ Custom Field" button.







The "Add Lead/Deal Field" popup will appear. Complete it as follows:




Field Name: Name your custom field



Field Group: If you want to nest this field under a field group, define it here



Field Type: Select what type is the content that will appear in this field



Places Where Shown: Check the "Lead/Deal Add View" box



Quality rules: If you select "Required", Pipedrive will require you to fill out this field whenever you create a new lead



Finally, click Save.




You are done!



Head back to your Leads view, and open one lead. You will see your newly created custom field. 



You can choose to add data manually for each lead, or either have your leads do it themselves by connecting your form with your custom fields in Pipedrive. 



Use Pipedrive custom fields to track the source of your leads



You can use Pipedrive custom fields to track where your leads are coming from. So when a lead transforms into a client, this allows you to track where your sales and revenue are coming from. Then, you can optimize your marketing efforts by focusing on the lead sources that provide sales.



Once the custom field is created, the challenge is to accurately track the lead source data in this field. That's where Leadsources can help.



Leadsources is a lead source tracking tool that tracks the source of your leads directly into your form. So when someone visits your site and fills out your form, Leadsources populate your form with up to 7 lead source data:




Channel



Source



Campaign



Term



Content



Landing page



Landing page subfolder 




All this data can be sent to Pipedrive automatically in their associated custom fields.



Check this guide:🔗 Send lead sources to Pipedrive

### Best Life Insurance Leads: Where To Find Them?

Success and failure as a life insurance agent can be forecasted based on your capacity to generate life insurance leads. Those who can acquire new life insurance leads regularly will succeed in this industry.



However, competition is fierce in this industry, and life insurance agents must gain strong marketing knowledge to stay competitive.



In this article, I want to focus on providing proven marketing strategies, so that you don't have to waste your money and your time on something that is set to failure.



I'll segment this article into two parts:




What life insurance leads do you want?



The best life insurance lead sources




What life insurance leads do you want?



Before jumping into marketing strategies, you need to pinpoint precisely what kind of leads you want.



Chances that you specialize in one niche of the life insurance industry are high. So you only want to generate the leads from that particular niche. That will save you time, and money, and will increase your conversion rate as a result, because your offer will be more adapted to the leads you generate.



Here is a checklist that will help you narrow down your scope when it comes to life insurance leads.



What types of life insurance leads?



You need to be clear about the offers that you want to sell. Rather than starting by selling all kinds of life insurance, narrow down to one or two life insurance and be extremely good at selling them:




Final expense leads



Mortgage protection leads



Annuity leads



Term leads



etc. 




If you focus your efforts on one type of life insurance leads, you will be perceived as an expert in this segment, and it will be harder for other agents to compete with you (aka. ability to sell, service level, customer lifetime value, etc.).



Who is your ICP?



Now that you know what type of life insurance you want to focus on, the second step is to define precisely who your ICP (Ideal Customer Profile) is.



For example, if you focus on final expense life insurance, your ICP could look like this:




Age group: 50-85 years old as the older demographics are the main focus



 Income level: Moderate to lower-income individuals who may not have significant savings or assets to cover funeral and burial expenses.



Health status: Those who have been declined for traditional life insurance due to health issues.




You can see, based on these few pointers, that we can already understand who our ICP are, and start thinking about marketing strategies to reach out to them.



What sales process?



Would you rather conduct your sales meetings on a video call or in person? This choice is made based on who your customers are. For example, if your customers are retired individuals, you may want to opt for in-person meetings.



Secondly, at what stage of the sales process do you want to receive your leads? Some agencies can live transfer calls to your line directly, and all you have to do is develop your sales pitch.



Or, you prefer to target aged life insurance leads. These leads can be 3 months old (or more) and have been contacted by several life insurance agents already.



You also need to consider whether you prefer exclusive leads (meaning you are the only agent who has access to these leads) as opposed to shared leads (who are shared with many different life insurance agents).



Finally, be mindful of the filters that are applied to your leads. The more filters applied, the higher the closing rate. For example, were the leads asked about their income level, age, and occupation? If you are selling final expense life insurance, you may not want to speak with a 30-year-old² lead.



What is your geographical reach?



Now that you have a better idea of what types of leads you want, you need to apply a perimeter. Do you want to be a local or a national player? Both options are valid, as long as you have the right marketing strategy.



Usually, local leads are easier to close since they know that they can meet with you in person. But national leads can be a good strategy if you focus on a very specific niche, with a targeted marketing approach.



Best lead sources for life insurance leads



Now that we know what exact type of life insurance leads we want to generate, let's list the different lead sources so that we can choose the one that fits best with our niche.



I advise focusing on one lead source at a time and hammering it until you dominate it. Then and only then, you can consider opening a second acquisition channel for your life insurance leads.



1. Google Business



Creating your Google Business Profile is by far the most efficient way to generate the best life insurance leads. Let me explain.



Your Google Business Profile is the profile of your company listed in Google's local pack. When someone near you searches for your services on Google (E.G. "Life insurance agent Austin"), you appear in the search result, on the local pack. People can view your Google Business Profile and get in touch with you: call, message, or visit your website.







These life insurance leads have the advantage of being:




Inbound: meaning that they came to you - as opposed to outbound leads



Exclusive: These leads are yours and aren't shared with anyone else



Local: Your Google Business Profile appears for local searches only



Organic: You don't pay Google to appear in the local pack




To make your way up Google's search results, visit our guide to local SEO.



2. Instagram



All the marketing gurus will tell you that the key to success is to build your personal brand. From the founder of a local life insurance agency to the CEO of multinational, personal brand matters.



If we take the example of Elon Musk, we notice a clear connection between the rise of his personal brand on social media and the success of his companies (predominantly Tesla).



Instagram is an ideal platform for developing your personal brand. There are high chances that your ideal customer profile is on Instagram.



Also, acquiring leads on Instagram is a relatively recent marketing strategy, and you may actually be the first in your niche to tap into its huge audience (50% of US citizen use Instagram). With Instagram, you have the potential to reach thousands of potential customers all over the country.



        View this post on Instagram            A post shared by Kris Krohn (@kriskrohn)




Here are three things I consider when starting a personal brand on Instagram:




Format: Analyze your competitors and understand what formats work best for them



Hook: A strong hook will stop the scroll, identify what are good hooks for you, and try them out



Call to action: Tell your audience what they should do next: click on the link in your bio, comment on your post, send a private message, etc.




3. YouTube



Launching a YouTube channel is a great way to generate the best life insurance leads while building a strong personal brand. With its 10-minute video format, YouTube is a great platform to generate trust with your audience by delivering free value to them. Life insurance leads coming from YouTube are already "sold", so if you are the type of agent that doesn't like pitching leads, YouTube may be the right option for you.



Like Instagram, YouTube's potential reach is huge with 70% of the US population using it. This may be your ticket to tremendous growth.




https://www.youtube.com/watch?v=ZFLAsu97C9M




Here are three questions I anwser when launching a YouTube channel:




What's your niche? Define clearly your niche and cover it extensively



Video format? Identify what formats work best for your competitors (no need to reinvent the wheel)



What content? Clear video structure, content, thumbnail, and title 




YouTube can take time to send viewers to your videos. Don't give up if after 10 videos you haven't hit the jackpot yet. YouTube is a long term investment with a big learning curve. Try to post at a frequency that suits your schedule, and to be better at each video.



4. Direct mail



You may think: "I'm reading a blog article that is supposed to teach me something new, and I read about the oldest marketing strategy?". And you may be right about it :)



However, for some customers, direct mail can work perfectly.



Imagine you specialize in final expense life insurance. Your ideal customer profile is probably a 50-80-year-old individual. And what is certain about this target group is that they read their mails, especially the commercial ones.



There are certain things to do to make direct mail a successful acquisition channel of life insurance leads.



There are many parameters that impacts the success of your direct mail strategy:




Offer



Geography



Customer profile



Mail format



etc.




To be successful, you need to test each parameter. Work with batches: for each batch, test a unique parameter, for example, the offer. And use KPIs (Key Performance Indicators) to track the results, for example, the Response Rate.



Once you optimized one parameter, proceed to the next (for example: geography), until you optimize all the parameters and end up with the perfect direct mail approach.



5. Buy life insurance leads



I promised to be realistic in this article. In my opinion, buying life insurance leads may not be the best channel for most agents, especially when they are new in the industry.



As tempting as it sounds, there are many hurdles to overcome to make this channel successful. I'm going to list a few of them so that you can figure out whether buying life insurance leads is the right marketing channel for you or not.



Budget: The price for an exclusive life insurance lead can vary between 20$ and 50$. Considering a conversion rate of 5%, that will cost you up to 1,000$ per sale. To generate profits at this acquisition price, you need to have a strong grip on your Conversion Rate and your CLV (Customer Lifetime Value).



Vendor selection: There are dozens of life insurance lead vendors out there, and you will need to test a few before finding the one that fits your offer. To test a vendor, you will need to buy enough leads to get a conversion rate that is statistically significant. Depending on your conversion rate, you'd easily need to buy at least 500 leads per vendor.



Sales process: Finding the right sales process to optimize your conversion rate is key when you are buying life insurance leads. For this, you need to test different sales processes to quantify the one that performs best. Sales processes can be: email or call sequences, meetings, SMS sequences, direct mail sequences, or a mix of all.

### Local SEO: The Ultimate Guide to Local SEO in 2025

You’ve likely heard of local SEO: this category of SEO that helps your business appear in Google's local pack for queries such as "Real Estate Austin."



Perhaps you're looking to get started with local SEO on Google, and all the articles and videos you've found on the topic only talk about "local SEO tips", without really getting into the details. And for those who have tried, they were disappointed to find that getting listed in Google’s local pack requires more than just a few tricks.



Or maybe you’re one of the brave ones who ventured into local SEO but are noticing that your competitors are ranking better than you, even though they are relatively less good than you (fewer positive reviews, etc.).



In any case, you’re in the right place 🙂



I’m going to reveal our system for dominating local SEO on Google, a clear system that explains step by step how to get your business listed in Google’s local results, as well as the tools to use.



This system is based on all SEO ranking factors. Therefore, there is no “secret” way to rank your business on Google. All businesses generating hundreds of new clients each month use the exact same factors. The difference is in execution: follow these steps diligently, and you will get your business listed on Google.



Note: This guide is quite detailed. Save it to your favorites to come back to later ;)



Local SEO: Deconstruction and Explanation



To understand how to generate leads for local businesses, it’s necessary to step back and deconstruct local SEO.



Why Do Local SEO?



Local SEO (also known as local search engine optimization) is the activity aimed at ranking your business in search engine results (mainly Google) for local queries.



Local queries are Google searches related to a local business.



Examples of local queries:




"Plumber": It's clear that if you live in San Francisco, Google won’t show you a plumber from New York.



"Restaurant near me": The term “near me” signals to Google that you want a local suggestion.



"Lawyer New York": The term "New York" indicates the location the user is interested in.




If you’re hesitant to dive into local SEO, note that 46% of searches on Google are local (WebFX). By skipping local SEO in your strategy, you're missing out on 46% of potential customers.



Why Choose Google for Local SEO?







Google has created a specific spot for local searches called the "local pack," which helps local businesses gain visibility.



87% of consumers have already searched for a local business on Google (BrightLocal 2023). This makes Google the ideal platform for local businesses needing visibility.



If you’re still not convinced that the Google Local Pack is the ideal place for your local business, note that Google is the most reliable platform for consumers seeking reviews on local businesses across all industries (BrightLocal, 2023).



Deconstructing the Local SEO Sales Funnel



The goal of your local SEO is to generate local leads.



To achieve this, your audience will go through several intermediary steps. These steps make up a sales funnel.



Search → Impression → Call or Site visit → Local Lead → Sales Call → Sale







Your potential customer conducts a local search on Google. Example: "lawyer Austin."



If your Google Business profile is well-optimized, you’ll appear at the top of search results in the local pack.



42% of local searches lead to a click in the local pack.



If you’re in the top results, there’s a good chance your Google Business profile will be visited. The user reads your description, reviews, etc.



At this point, two options are possible:




The user clicks "Call," leading to a direct call to your line. In this case, it’s simple: you enter the “sale” phase directly with your prospect.



The user clicks your link, leading to a page on your site. In this case, the page should be optimized for one goal: to get the prospect’s contact information (phone or email).




Finally, the "sale" phase involves converting your prospect into a customer. The script for this call depends on your product or service and should be well-prepared in advance to guide your prospect toward the sale.



Local SEO: The Crucial Role of Keywords



Not All Keywords Are Equal



You want to rank your business in Google’s local pack. But for which keywords? In other words, for which Google search terms do you want to appear?



Not all keywords are equal. Some bring in qualified local leads who are ready to buy, while others bring in local leads searching for information. You need to choose which keywords to target, and this isn’t always easy.



Here are three criteria to consider:




Relevance = the degree of similarity between the keyword and your service or product.



Volume = how many times the keyword is searched each month.



Competition = how difficult it is to rank for a given keyword.




Ideally, you want to choose relevant keywords with high search volume and low competition. Tools like Ahrefs can help you conduct this keyword analysis.



The Right Approach to Keyword Targeting



The goal isn’t to aim for the first position in the Google local pack for 100% of your keywords (which is impossible anyway).



The goal is to cumulate impressions (appearance of your Google Business profile) for a wide variety of keywords:




3rd position for keyword A



4th position for keyword B



1st position for keyword C




It’s the total number of impressions for this set of keywords that will constitute your online visibility and lead to clicks to your site or calls.



Our Local SEO Domination System



Now, I’ll share with you a system to rank in Google’s local pack. To my knowledge, there is no equivalent to this guide. This system will be invaluable, provided you execute it carefully. So let’s dive in!



Local SEO Pillar #1: Setting Up Your Google Business Profile



We’ve created the ultimate checklist for launching your Google Business profile.



This pillar forms the foundation of your local SEO. If this pillar is poorly executed, it will undermine your chances of being ranked for local queries.



If you've already created your Google Business profile (GMB), you can use this checklist to audit your account.



Step 1: Selecting Keywords



This pre-launch step involves listing the keywords you will target in your local SEO campaign. Without this step, you won’t know where you're going, so it’s fundamental.



Here’s how to proceed to find keywords:




Google recommendations



Competitor analysis




Google recommendations: Search Google for a keyword you want to rank for. Let’s take the example of a lawyer in Austin.




Google search: "lawyer Austin"



Identify the Google recommendations and add the relevant keywords to your list. Example: “Car accident lawyer in Austin”








Competitor analysis: Identify the competitor who ranks first in the Google local pack. Copy their site’s URL and analyze the site using a tool like Ahrefs. It will provide you with a list of all the keywords your competitor is already ranking for. Extract this list and filter the local keywords that are relevant.



Add all these keywords to your list.



Step 2: Create Your Google Business Profile



Now that our list of keywords is ready, it’s time to create the profile. Go to Google Business and follow the creation steps.



The parameters that will influence local SEO are:




Name of your business



Description



Category selection




Follow the creation steps carefully, making sure to fill in the following fields:




Name of your business: If possible, include your main keyword in your business name. Example: “John Wick Lawyer New York.”



Categories: Choose categories and subcategories relevant to your business. Don’t limit yourself, but stay relevant.



Description: Include here all the keywords you’ve selected previously.



Link to your site: For a single-location business, link to your homepage or a location-specific page with the same main keyword.



Add your services/products



Opening hours



Add photos and videos: Show users what their experience with your business and team will be like.



Add social media: Facebook, LinkedIn, Instagram: Help to legitimize your business in Google’s eyes.



Publish posts: Google Business allows you to publish posts. Don’t hesitate to share your news, events, or simply explain your services or team. This helps keep your profile active.




Step 3: List Your Business on Directories



This step involves creating a profile for your business on online directories. This helps Google legitimize your business and will impact your local SEO.



Select a few relevant directories for your business and create a profile there.



There are two types of relevant directories:




Major generic directories



Industry-specific directories




Major generic directories list all types of businesses. They’re relevant because of their size.



Industry-specific directories list only certain types of businesses. For example, Tripadvisor is a relevant directory for restaurants.



Have you already listed your business on directories? Ensure that the following information is the same on all your profiles:




Business name



Address



Phone number



Website




Step 4: Getting Positive Reviews



We’ve reached the most dreaded step for businesses: reviews!



First, positive reviews are an important factor in the local SEO ranking of your business.



Additionally, many businesses don’t feel equipped to consistently gather positive reviews… and only receive a positive review occasionally.



Positive reviews will be THE main differentiating factor between a well-ranked business that generates clients and the rest.



And for this, there is no secret formula. The best way we’ve found to get positive reviews is… to ask for them.



Ask your clients to leave a genuine review on your Google Business profile about their experience with your services and your team. Over time, you will cumulate positive reviews and impact your local SEO ranking.



Local SEO Pillar #2: Managing Your Google Business Profile



You’ve launched your Google Business profile and are starting to attract new customers. Now, it’s time to maintain your presence on Google by performing monthly maintenance on your profile.



Follow these steps at least once a month.



Step 1: Managing Reviews



Responding to positive reviews helps keep your profile active and extends your connection with your customers. Also, be sure to "Like" positive reviews.



Do not respond to negative reviews: As counterintuitive as it may sound, do not respond to negative reviews.



If you can identify the customer, contact them and try to resolve the issue, then ask for the review to be removed. If that doesn’t work, report the negative review to Google (directly from the review).



If that still doesn’t work, contact Google directly and request the removal of the negative review, citing that it is unjustified because you did everything to resolve the issue.



Step 2: Write a New Post



Have an event to share? Post about it. This will help keep your profile active while also sharing your event with those who are interested.



Local SEO Pillar #3: Optimizing Your Strategy



Measuring the Impact of Local SEO on Your Revenue



You are now maintaining your local SEO for several keywords. It's time to move on to optimizing your strategy.



To do this, you first need to measure performance.



The ultimate performance indicator for your local SEO strategy is your revenue: “How much does local SEO bring to my bottom line?”



To measure this indicator, we developed leadsources.io, a lead source tracking tool that allows you to associate each sale with its source (E.G. Facebook, Google, Instagram, etc.).



This way, you can measure the impact of your SEO campaign on your revenue and compare these results with other advertising campaigns to optimize the allocation of your marketing budget.



Optimize Your Local SEO Strategy



You’ve put effort into building your local SEO, and Leadsources shows that Local SEO's impact on your revenue is greater than the Facebook ads that cost you €500 per month.



You can choose to redirect your Facebook budget towards your local SEO to improve your local ranking. 



Conclusion



Local SEO holds no secrets for you anymore.



What makes the difference between a business generating revenue through local SEO and another is its ability to implement this system.



Whether alone or with local SEO outsourcing, you now have no excuses to dive into local SEO 🙂



Good luck!

### Mortgage Leads: From Lead Generation To Closing

Since the mortgage brokers' business model is based on one-time fees, your business depends heavily on the constant acquisition of the best mortgage leads.



Developing one or more streams of inbound leads is key in this industry, and mortgage brokers must familiarize themselves with a few marketing strategies to survive.



The U.S. mortgage/loan brokers market is projected to grow at a compound annual growth rate (CAGR) of over 5% from 2024 to 2029 (source: Modor Intelligence). So there is no better time to learn how to get leads as a loan officer.



In this article, I will first review the different types of mortgage leads you can generate, then I will share the smartest ways to find mortgage buying prospects, and finally, I will share how I transform my leads into customers.



The different types of mortgage leads



Mortgage refinance leads



Although these prospects have already closed a mortgage, there always comes a time when they are back into the mortgage market: mortgage refinancing.



You can increase your chance to contact a lead when he is warm for mortgage refinancing by following these indicators:



IndicatorBroker's strategyInterest rates are low or dropKeep an eye on current mortgage interest rates. If rates drop significantly, it may prompt homeowners to consider refinancing to lock in a lower rate. Set up alerts for rate changes or send out emails/notifications to customers when rates fall, informing them of potential savings through refinancing.They’ve built significant equityA homeowner with 20% or more equity in their home is more likely to be eligible for favorable refinance terms. This could be due to rising home values or paying down the mortgage principal. If a customer has gained equity in their home, they may be ready to refinance to access cash for renovations, debt consolidation, or other financial goals.The easiest way to know this information is to track all your customers in a CRM, and set up a reminder after a few years, when the equity has increased. That's a very long term stragegy.If you want faster results, you can also educate your current customers about this opportunity via social media and emailing. Improved credit scoreIf a customer’s credit score has improved since they originally took out the mortgage, they may now qualify for better refinancing terms. This can lower their interest rate and overall loan cost.Encourage customers to check their credit reports regularly and reach out when their scores increase to a level that may lead to refinancing eligibility.Changes in financial circumstancesDebt Consolidation: Customers experiencing debt problems (e.g., high-interest credit card debt) may consider refinancing to consolidate their debts at a lower interest rate.Income Increase: If a customer’s income has increased, they may be in a better financial position to refinance and take advantage of better terms or faster repayment options.Life Events: Events like marriage, divorce, or having children may change a customer's financial situation, making refinancing more attractive for adjusting their loan terms.To take advantage of these changes, you either have to know your client intimately, or make them aware of the advantages (via social media or emailing) before the event occurs, so that when the timing is right, they know they can approach you.Desire to lower monthly paymentsRefinance for Lower Payments: Customers may want to refinance to reduce their monthly mortgage payment, especially if they are struggling financially or want to free up money for other expenses.Loan Term Adjustment: Switching to a longer loan term (e.g., from 15 years to 30 years) can reduce the monthly payment, making it more manageable.Push the information to your current customers via email.



Aged mortgage leads



These are the leads that have shown interest in receiving a quote for their mortgage a long time ago. They have probably received quotes from other mortgage brokers, but may still be in-market for a mortgage.



Aged mortgage lead cost is lower (around 1$ per lead) due to their age (30-85 days old). Their conversion rate is also usually lower, due to the numerous quotes that have already received.



Closing aged mortgage leads is therefore a volume game. A good marketing strategy is to buy them in bulk, and run an email sequence with the objective to get a call from the few still interested in receiving a quote.



Live transfer mortgage leads



If you want the freshest leads, live transfer is what you need. 



Here is how it works:




A mortgage lead generation agency takes care of generating calls from leads interested in receiving a quote for their mortgage



As the leads call the line, the agency transfer them to your direct line



You conduct the call




The advantages of live transfer for mortgage leads are:




Controlled ROI: You pay only when you have a lead on the phone



Time efficiency: You don't spend time generating leads




On the other hand, live transfer mortgage leads are more expensive. You need to work on your sales pitch to optimize your phone-to-client conversion rate in order to make this channel profitable.



Reverse mortgage lead



Reverse mortgage is a type of loan available to homeowners aged 62 or older, allowing them to convert part of the equity in their home into cash. 



Timing is key to capture reverse mortgage leads, and a mortgage broker needs be familiar with the indicators that increase chances for a homeowner to be in-market for a reverse mortgage.



Indicators a Lead is in-Market for a Reverse MortgageHow to Capitalize on These IndicatorsAge and Life Stage: Homeowners aged 62+ or those in retirement planning.Track the age of your customers in your CRM, and set a reminder when they hit 62 years old.Customers experiencing financial difficulties, credit card debt, or rising healthcare costs.Offer personalized advice, clarify questions, and schedule a consultation.Life Events: Health issues, recent retirement, or desire to downsize.Know your customers. When the time is right, gently step in with a tailored offer. 



How to get mortgage leads



Mortgage credit trigger leads



In the mortage industry, timing is key. And a credit trigger is the sweet spot for you to show up.



Mortgage credit trigger leads occur when an individual applies for a mortgage loan and a hard credit inquiry is made by the lender. A hard inquiry is when a lender checks a person’s credit report to evaluate their creditworthiness. Once this inquiry is made, the credit bureaus share this information with other lenders as part of a marketing product. These lenders can then use this data to send competitive offers to the individual.



As soon as the credit report is pulled, other companies can start reaching out to the applicant with offers, sometimes within a very short time. You must act quickly during this "sweet spot" to present your offer before other mortgage brokers do, or before the individual decides to opt-out of receiving offers.



How to transform mortgage credit trigger leads into customers:




Collaborate with services that offer credit trigger lead data: These companies can notify you when a person has had a recent hard inquiry, enabling you to send targeted offers quickly.



Speed is critical: Ensure that you are able to respond quickly to a potential lead (we are talking about seconds here). The faster you act, the higher the chance of converting the lead before competitors do. Consider automating responses or setting up alerts to act immediately when a trigger occurs.




Buying mortgage leads



If you want immediate results, buying mortgage leads for sale is a good option. However, all the leads are not equal, and you need to consider two main factors:




The Cost Per Lead (CPL)



The lead quality




CPL: Good quality leads have a high CPL and low quality leads have a low CPL.



Lead Quality: You need to review the quality of the leads before buying them. This can be complicated since not all mortgage lead agencies are sharing these information with you. And even if they do, you sometimes have no way to verify this information and rely on their good faith.



Here are some factors that impact the lead quality:



Lead Age: when was the lead generated: 5 minutes ago? 5 days ago? 5 weeks ago? The lead age influences greatly its quality as it may have been in contact with several other mortgage brokers in the meantime



Exclusive vs. shared leads: Are the leads sold exclusively to you? Or are they sold to multiple mortgage brokers? By buying exclusive mortgage leads, you have the advantage to be the only broker contacting them, reducing competition as a result. However, exclusive mortgage leads are more expensive than shared leads. If your offer is competitive, it might be more profitable to buy shared leads, as they will cost you less, and you will have an edge to your competitor with a strong, competitive offer. Choose the strategy that works best for you.



Qualified leads: this defines what filters have been applied to the leads before being sold to you. This usually boils down to what qualifying questions were asked to the leads. Example: what's your equity on the house? What's the value of your house? Etc. As a mortgage lead buyer, you can select the leads that fall under specific groups, increasing your return on investment as a result.



Their ease of use, guaranteed leads, and focus on local reach make them an excellent choice for businesses looking to grow their client base effectively.



Generate local mortgage leads with Google Business Profile







Google Business Profiles appear organically on Google's Local Pack for local queries, such as "Mortgage broker near me", allowing you to generate local mortgage leads.



You simply need to create a Google Business Profile. When someone around you searches for your services, you appear in the Local Pack (see image). Users can engage with your business either by calling, texting, visiting your website, leaving a review, or asking a question.



To increase your organic ranking of your Google Business Profile in the local pack, I advise doing the following:



Step1: Keyword selection



Select the keywords you want to rank for. Write them on Google, check the keyword recommendation at the end of the page, add these keywords in your target list. 



Step 2: Create your Google Business Profile



Head to Google Business to create your account. It's important to setup your account properly as it will impact your ranking in the local pack later. The factors that impact your ranking are:




The name of your Google Business Profile: Try to integrate your main keyword in the name of your profile. Examples: John Wick Mortgage Broker New York



The description: Introduce your services. Here, you want to integrate all the keywords you listed before



The categories: add as many categories as possible, as long as they are relevant for your business 




Step 3: List your business details in online directories



Identify both general and industry-specific online directories, and list your business there by adding your NAP:




Name



Address



Phone number




This will tell Google that your business is legit, and will impact your ranking on the local pack.



Step 4: Get positive reviews



Positive reviews is the most important ranking factor. You want to receive regular positive reviews to impact your ranking. One trick that always works is to simply ask your customers to leave a honest review of their experience with your business, so that other people in their situation can benefit from your services.



Make sure to answer to the positive reviews, and manage the negative ones by solving the problem offline, and asking the customer to remove it once the issue is resolved. 



Build strategic partnerships



Partner with professionals like real estate agents and accountants to acquire mortgage leads. They know when the timing is right for you to approach their customers. Moreover, when they refer you to their customer, they pass you the trust they have built with them, providing mortgage leads that are ready to be closed.



Having done a fair amount of strategic partnership in my career, I can tell you that the biggest predicator of a successful partnership is how aligned you are with the vision. Because it takes time and adjustments for a partnership to provide value for both parties, it's only through a shared vision that your partnership will hold in the first few months. Partners who are only interested in instant money won't be a good fit, because they will loose their motivation after the first few leads don't convert.  



Become a local star



Be known in your community as a local business owner. Become the local star of your community. So whenever someone needs a mortgage, you will be the first person that come to their mind. You will also be the first referred to those asking for a mortgage broker.



So how to become the local star? Be visible!




Sponsor your local football team



Continuously run ads on Facebook and Instagram within a 5-10 miles radius



Attend local business meetings (organized by associations or your council)




LinkedIn







LinkedIn is the best professional network with 310 million monthly active users. Chances are 75%+ of your ICP (ideal customer profile) is on LinkedIn.



How to reach them?



Connect with your ICP: Use LinkedIn search features to identify your ICP and add them as connection. You can currently add up to 200 connections per week, and approval rate fluctuates between 20 and 40%, allowing you to connect with 160 to 320 potential customers each month for free. For more advanced search features, use LinkedIn Sales Navigator (paid feature).



Activate your connections: Post regularly. The goal is to see who "raise their hand" by checking who liked or commented on your post. You can then continue the conversation by messaging them directly. Familiarize yourself with the post format on LinkedIn by following mortgage brokers with a big following base. Identify the posts that work for them, and replicate them: keep the same hook, and adapt the rest of the content to your own sauce.



How to close mortgage leads



You have now generating a stream of mortgage leads. The most difficult is done!



Now, all you need to do is to transform these leads into paid customers.



Remember, all leads aren't equal. Some are more ready (more warm) than others (more cold) to close a deal with you. Your job is to warm up your leads, and it takes two things:




Recurring targeted communication: reaching out to your leads at the right frequency with the content they want to consume



Time: keep in mind that the lead-to-customer conversion time can take months. It's not because a client ghosts you today, that he won't close a deal with you in 6, 9, 12 months from now.




Here are a few strategies to close your leads:



Use a CRM







A CRM (Customer Management System) allows you to build a structured list of leads segmented by sales stage. So you know for each lead what you need to do next to move them down your sales funnel. Popular CRM include Monday.com and Pipedrive.



Use your CRM to extract valuable data such as the lead-to-customer conversion rate for each marketing channel, or the CPO (Cost per Opportunity) and CPA (Cost per Acquisition aka. Cost Per Sale) to understand which channel provides the best leads.



Although mortgage lead conversion rates is estimated to be around 2-6%, there are no right and wrong rates. You can have a 0.25% conversion rate on your mortgage leads, and still kill it thanks to the huge volume of mortgage leads you generate monthly.



Track the source of your leads



You have generated mortgage leads from various marketing channels and ads. And when a lead transforms into a customer, you are not able to link this customer to the marketing channel or ad that generated it. As a result, you don't know which channel or ad generates business, and keep spending your marketing budget on ads that don't perform.



Leadsources closes this analytics gap by tracking the source of each lead. So you know which sources bring the most revenue. As a result, you can optimize your marketing channels and ads accordingly by investing more in the channels that bring revenue, and canceling the channels that don't contribute to your bottom line.



Try leadsources today for free!



Emailing



Send email sequence to your leads. The key here is to send the right message at the right time. 



Example of good timing: When rates drop significantly, it prompts homeowners to consider refinancing to lock in a lower rate. Send out the following email to your leads when rates drop:



Subject Line: Are you missing out on today’s low rates?Body:Hi [First Name],



Did you know that mortgage rates have changed recently? This could be the perfect time to:




Lower your monthly payments.



Pay off your mortgage faster.



Free up funds for other financial goals.




Feel free to reply to this email if you’d like a personalized assessment of your options!



Best regards,[Your Name]



Other triggers include:




Homeowners who have built significant equity and are in-market for refinancing their mortgage



Improved credit score: send an email to encourage your customers to check their credit reports regularly and reach out when their scores increase to a level that may lead to refinancing eligibility



Changes in financial circumstances such as income Increase: If a customer’s income has increased, they may be in a better financial position to refinance and take advantage of better terms or faster repayment options.




As you can see, you can only know when the timing is right by knowing your customers. Use a CRM to collect valuable information about them, and use emailing wisely to get them raise their hands.



And like everything, it takes time. Try, improve, and you will generate and close mortgage leads, providing financial gains for you and your family.

### How to Get Real Estate Leads: 20 Best Lead Sources

As a realtor, consistently generating new real estate leads is a must if you want to survive in the industry.



Competition in real estate is fierce. Implementing one stream of new leads can give you an edge, and the safety to always keep the business running. 



Manage to implement several lead streams and you can set yourself up for success.



This article is the ultimate guide of real estate lead sources. I have listed them all, so you can pick those you feel the most comfortable testing.



I'll also share some tips on how to approach lead generation in real estate.



Let's not waste a minute, and let's discover how to get real estate leads!



Tips on how to get real estate leads



Identify your Ideal Customer Profile (ICP): to reach out to new leads, you first need to know your customers. Clearly define who are your customers: First time buyer? Retired couples? Downtown buyers? etc.



Define your Key Performance Indicators (KPIs): In order to reach your sales objectives, you need to define alternative KPIs. Example: number of calls per day, number of visits per month. Select the KPIs that match with your current customer's journey. Example for a realtor that gets all her leads from her website:




Monthly volume of website visits



Monthly volume of leads



Monthly number of visits



Monthly number of offers



Monthly number of sales




Set your goals: now that you have defined your KPIs, assign an achievable goal to each. For example, if your primary acquisition channel is a real estate marketplace, set as a goal a monthly number of listings uploaded. Now this means that you will have to contact X number of homeowners before. Apply usual conversion rates to set up the rest of the goals. Example: visit-to-purchase ration is 5%, so I need to do 20 visits to sell one property. Write all your monthly goals on a spreadsheet, and make sure you complete those on which you have a direct action, example: number of calls to homeowners.



Build a pipeline of new leads: Real estate is a volume game. Always have fresh new leads at the entry of your pipeline. This could be by calling 5 new leads per day, upload 1 listing per week, etc. Don't be in a situation where 0 new lead are coming in, because down the funnel this will be reflected in a longer period without sale. Block a time everyday in you calendar (1-4 hours) to build your pipeline of new leads. And don't take calls or emails during that time.



Build relationships: Real estate business is all about relationship, relationship, relationship. According to the National Association of Realtors, 75% of real estate transactions involve an agent the client knows, has previously worked with, or is connected to through someone they know. Building strong relationships and leveraging your Sphere of Influence (SOI) is essential to success in this relationship-driven business.



How to get real estate leads? The 20 real estate lead sources



My advise is to work on one lead source at the time.



Start with the real estate lead source you feel the most confident with, and be consistent with it for at least 9-12 months. Learn everything about it through practice until you master it. Once you are consistently getting leads with one source, automate it, and work on the second source. Repeat the process, and you will set yourself for success! 



1. Local Service Ads (LSAs)



🎚️ Level: Beginner⏱️ Time to results: Immediate💸 Return on investment: Mid-range







If you don't know how to get real estate leads, generating local real estate leads through LSAs are a good starting point.



Google's Local Service Ads (LSAs) are a paid placements in Google's search results for local queries. Example: "real estate agent New Jersey". Your profile appears in the top search results, and potential customer can then text you or call you, depending on your preferences. This allows you to immediately reach local customers that show a strong purchase intent in your services.



Unlike other ad platforms like Meta or regular Google Ads where you pay every time your ad is seen or clicked; with Local Service Ads, you only pay when you get a lead (aka. a text message or phone call), making it easy to project your costs and ROI. If a call was made by mistake, you can dispute that charge with Google, and get a refund. That's guaranteed leads.



You can get started today by creating your LSA account.



2. Search Engine Optimization (SEO)



🎚️ Level: Intermediate⏱️ Time to results: Long💸 Return on investment: High







SEO is by far my favorite channel. I've launched several successful businesses with this channel only. Regularly write blog articles that answer to most searched queries on Google. 



With time, you cumulate organic visits, that transform into organic leads, and sales. The whole process takes time, but with a good keyword selection (use AhRefs), and a good execution (added value, well written articles - refrain from the temptation of writing fully with ChatGPT). 



Target local keywords, since you want to generate leads around your area. Image you generate 2,000 visits per month, that's 20 leads a month easy, and could generate 1 sale every 2 months. Learn about Keyword Research if you want to dig deeper.



Link your blog articles with each other to create a nice navigation experience. Learn about Internal Linking if you want to dig deeper.



Publish your site in industry-related directories to push the ranking of your articles in the search result pages of Google. Learn about Link building if you want to dig deeper about this topic.



Don't hire an SEO agency. This tip might sound crazy coming from me (as an ex-CEO of an SEO agency). But you will be better off without an agency, trust me. Agencies do provide results, but it comes at a premium. Invest in your own knowledge, SEO isn't rocket science ;) 



3. Instagram/TikTok



🎚️ Level: Beginner⏱️ Time to results: Long💸 Return on investment: High



        View this post on Instagram            A post shared by TEA (@teaproperties)




Instagram and TikTok have both a huge audience, and it's most likely that your ideal customer profile (ICP) uses these apps regularly. Here is how to get real estate leads leveraging these apps:




Post regularly



Your ICP discover your videos in their feed



They engage with it—like, comment, share, or follow.



Instagram shows them more of your content.



When they're in-market, they will contact you first because the trust has been built already




You can start by posting Reels of your house tours. Make the video dynamic and engaging. You don't even have to be in it:




Simply film each part of the property using a smartphone and a stabilizer (gimble) 



Do some simple editing using CapCut



Add a nice music



Write the features of the property in the description



Upload!




Instagram and TikTok are a long-term game. Post regularly, try getting better at it, surf on trends, check what works with other creators in your niche. Results will come with time.



But they offer very good results in the long run, by offering a strong base of followers that trust your expertise.



4. Google Business



🎚️ Level: Intermediate⏱️ Time to results: Mid-range💸 Return on investment: High







Google Business Profile is a free tool that lets realtors manage their online presence across Google Search and Maps. Google Business Profiles appear in Google’s Local Pack, a dedicated section for local searches, boosting visibility for local businesses, and generating local real estate leads as a result. Your Google Business Profile appears for local queries such as "realtor in New Jersey".



The advantage of this placement is that you reach people with high-purchase intent around you. And since 46% of Google searches have a local intent, this placement is a must-have for your real estate business.



It takes some knowledge to rank on top of the Local Pack. You may want to approach an Google Business agency to create and optimize your profile. They tend to deliver good results at an affordable cost.  



5. YouTube



🎚️ Level: Beginner⏱️ Time to results: Mid-range💸 Return on investment: High




https://www.youtube.com/watch?v=cEQYPW4r4Qg




I'm a big fan of content marketing. And YouTube is one of the best content marketing platform. Just by uploading a video tour of your listings, you will get local views.



The results usually look very professional and makes the user want to engage. That's a small effort that can easily generate real estate leads. 



Even if the person is not in-market for that particular listing, if he liked the content of the video, he might contact you to see other properties.



YouTube is where you can get an edge in the market by building your own community, rather than competing in crowded marketplaces.



6. Facebook Ads



🎚️ Level: Intermediate⏱️ Time to results: Mid-range💸 Return on investment: Medium



Image: PPC Missile



Despite what you may have heard about Facebook, it remains one of the best platform to generate real estate leads. With 3.07 billion monthly active users (in 2024), you can be sure that your ideal customer profile (ICP) is on Facebook. 



The other thing I like about Facebook is it's ad platform. Facebook advertising algorithm has became pretty accurate in targeting your ICP. With a small budget, you can generate a decent volume of real estate leads. 



Here is how to get leads in real estate with Facebook ads:




Run Leads ads: by creating a form directly in Facebook, and generate your leads from there. It optimizes your cost per lead, and doesn't require a website.



Strong hook: write a strong hook to grab the attention of your ICP. This is what drives down your cost per lead, and makes your ads profitable.




Facebook ads being a bit more advanced than usual real estate lead sources, it will take a few trial and errors before you get the acquisition right. Constantly run tests: hooks, videos, targeting.



You may consider the help of a Social Media Marketing Agency specialized in real estate. They usually offer good return on investment.



7. LinkedIn



🎚️ Level: Beginner⏱️ Time to results: Long💸 Return on investment: High







If your ideal customer profile (ICP) is in the upper middle class, you have to be on LinkedIn. As the #1 professional network, LinkedIn offers many tools to reach potential buyers.



Connect with your ICP: Search your ICP using LinkedIn filters such as: location, industry, job title. You can connect with up to 200 people per month, and can receive a 40% acceptance rate.



Post regularly: Reach out to your connections by writing posts regularly. LinkedIn posts have a particular writing style and structure, familiarize yourself with it by analyzing the posts of your competitors that got a high volume of likes. My personal tip is to block 2-4 hours once a month, and schedule all your posts for the upcoming month.



Create a LinkedIn Group: LinkedIn Groups are a great way to create your community. Create a group around a real estate related topic in your area, invite your new connections to join it, and post added-value content regularly. 



LinkedIn Newsletter: You can even create and share your own newsletter to your LinkedIn connections. Newsletters are a great way to activate your community. Use it to publish your latest listings.



8. Emailing



🎚️ Level: Beginner⏱️ Time to results: Mid-range💸 Return on investment: High







With time, you will start building your real estate lead base. The next step is to nurture this list with email sequences to make them book a call with you.



In real estate, emails are a great way to activate your leads. You can simply publish your latest listings. I am subscribed to a few real estate newsletters and I like receiving new listings, even if I'm not in market at the moment. The realtors who send me these emails are currently building trust with me, and will be the first I contact when I want to buy a property.



Your emails don't have to look fancy, simply list your properties and link to their listing page.



Email marketing tools like Mailchimp and ActiveCampaign provide good email creation, and automation features.



9. Google Ads



🎚️ Level: Expert⏱️ Time to results: Mid-range💸 Return on investment: Low



Appear on Google's top search results with PPC ads. Drive people to your website by paying for each click. The Cost Per Click (CPC) varies depending on various factors: bidding competition, location, keyword targeted, etc.



User journey:




Potential buyers search for a keyword in your niche. Example: "Buy a house in Austin"



Your ad appear in the first Google search results



The potential buyer clicks your ad and lands on your website



The potential buyer fills out your form, or contact you directly




Google Ads have the advantage to provide instant clicks, and potential leads. On the other hand, the cost per clicks tend to be high, especially in competitive locations, making it hard to run ads in a profitable way.



To run Google Ads successfully, everything needs to be optimized:




Target keywords



Location



Time of the day



Demographics



Bidding strategy



Landing page




Count at least 3 months of intensive tests before generating qualified leads at an acceptable cost per lead. This would require a few thousands of euro of ad spent, and that's just for testing!



That is why most real estate agents fail in running successful Google Ads to get real estate leads.



But, when done properly, it can add a recurring stream of fresh leads.



If you want to start with Google Ads, you may be tempted to hire a Google Ads agency specialized in real estate.



10. Meetup events



🎚️ Level: Beginner⏱️ Time to results: Long💸 Return on investment: High







Meetup is a social app that allows to create events around a particular topic. Realtors can use it effectively by simply creating a "Thursday Afterwork Event" at a local bar, targeting their ICP. People are coming to have a good time without feeling that they are being sold something. You can socialize with everyone, introduce yourself, and increase your network. These people will get back to you whenever they are in-market for a property.



11. Cold calling FSBOs



🎚️ Level: Expert⏱️ Time to results: Long💸 Return on investment: High



Cold calling is a volume game. You only get better by practicing them. Find your FSBO leads from marketplaces like Zillow, Facebook Marketplace or Craiglist, and start dialing. Set a daily objective of X calls, and block a time to perform your daily calls.



There is a big learning curve here. Learn from every call, and adapt your script accordingly until you find the right script/ICP fit that works for you.



12. Hold open houses



🎚️ Level: Intermediate⏱️ Time to results: Immediate💸 Return on investment: High



Organizing an open house is a great way both generate new leads and activate your current leads. Use this event to reach new leads on platforms like Facebook Marketplace or Facebook Ads. Contact your current leads by advertising the event top your community though social media, emailing, SMS.



Aim for an objective of X open houses a month. 



Again, think of it a a number game: X open houses * Y visitors per house * Visit-to-purchase ratio = Z sales



Real estate leads pay at closing



🎚️ Level: Intermediate⏱️ Time to results: Mid-range💸 Return on investment: Mid-range



The pay at closing business model is hugely popular in real estate since it provides control over costs as the realtors only pay for the leads that result in a transaction. 



Advantages:




Realtors offload risk 



Control return on investment.




I will list a few real estate lead source that offer a pay at closing option:



13. Agent Pronto: 25% - 35% of commission



14. HomeLight: 33% of commission



15. List with Clever: 1.5% listing fee



16. ReferralExchange: 35% of commission



17. Rocket Homes: 1% of est. home value



18. SOLD.COM: 30% - 35% of commission



19. UpNest: 30% of commission



20. Zillow Premier Agent: 15% - 40% of commission

### Solar Leads: 10 Proven Marketing Hacks (No Website Needed)

As a solar system installer, the success of your company depends on your ability to generate the best solar leads, aka. prospects that showed interest in installing a solar system in their house or commercial property.



Generating solar leads can be a black box for many solar business owners, and they are right. How many agencies out there are trying to make you buy solar leads that end up not converting?



In this article, I will give you 10 marketing hacks and strategies to generate solar leads, either you are a beginner in lead generation or more advanced. You won't even need a website.



Solar leads: buying vs. organic



Should you buy solar leads, or generate them organically for free? Let's break down the pros and cons of both options.



Buy the best solar leads



Buying solar leads consists of paying for the contact details of a prospect that showed interest in installing a solar system. Agencies specialize in selling solar leads. They use their own marketing strategies to acquire leads that they resell to solar companies.



Here are a few considerations to keep in mind when selecting a solar lead agency.



What to consider when buy solar leads?



Shared vs. exclusive solar leads: shared leads are sold to several solar companies. Although they are cheaper, they are harder to close due to the large amount of quotes they receive from all the other solar companies. On the other hand, exclusive leads are more expensive, but show a higher closing rate due to the fact that you may be the only company quoting them.



Lead Age: This important metric is often disregarded by solar company owners: When did the lead express an interest in installing a solar system? Was it 1 hours ago, 1 month ago, 1 year ago? You see, Lead Age impacts significantly your chances to close. Make sure to ask the Lead Age to your leads provider, and if he can't answer this question, you expose yourself to a batch of old leads with low value.



Qualified Leads: before buying a lead, understand how the lead was qualified. Meaning, what filters did he passed through before being sold to you. For example, was the lead asked the "what's your budget" question? If not, you will buy leads that may not even be able to afford your solution. Ask your leads provider the filters that have been applied to the leads.



What is the average cost of a solar lead?



The cost of a solar lead varies greatly depending on: quality, exclusivity vs. shared, lead age, region.



For example, an average lead cost per sale is $225 in North Dakota, $300 in Ohio, while it skyrockets to $1,929 in California, and $1,357 in New York (source).



Where to buy quality solar leads?



Here is a selection of the popular solar lead generation agencies. Make sure you do your due diligence before selecting any:



RGR Marketing: offers high-quality, validated solar leads that are real-time and specifically targeted to customers interested in installing solar panels. Their service stands out with a focus on lead accuracy and customer satisfaction, ensuring businesses can connect with prospects ready to take action.



CraftJack: specializes in lead generation services tailored to the solar industry, delivering high-quality, phone-verified leads that are more likely to convert into sales. Their platform offers these leads at an affordable price, ensuring solar businesses connect with customers actively seeking solar installation.



LeadGenius: is a prominent lead generation service that offers diverse solutions for solar businesses. However, since they provide general leads across various industries, some solar companies may find that these leads are less targeted to their specific needs.



Clean Energy Experts: offers a comprehensive solar lead generation service that provides high-quality, real-time leads with no upfront costs or contracts. Their leads are rigorously verified, ensuring that businesses receive only interested and qualified prospects, helping companies grow while optimizing their marketing efforts.



Is it worth buying solar leads?



In short, yes. When done properly, buying solar leads will make you gain new customers in a profitable way. The difficulty lays in finding the right leads (at the right price) that will resonate with your offer. And it may take a few trials and errors. With perseverance, you will be able to successfully add paid solar leads in your marketing mix.



Organic solar lead generation



What to consider when generating organic solar leads?



Organic solar leads come from the marketing content that you post in your different marketing channels. 



Pros:




Organic solar leads are free 



Exclusive leads: the leads that contact you directly are exclusive. They won't be submerged by dozens of quotes from competitors.



Inbound leads: the leads that come directly to you have a higher conversion rate due to their clear intent to receive a quote from your company 




Cons:




Creating content (videos, articles) takes time



Delayed results: Mastering the skill of content creation takes time. Your content competes with other content creators for the views of your audience.




Is it worth generating organic solar leads?



100%. Generating recurring organic solar leads has a great competitive advantage: high ROI, no marketing cost, control over your lead generation. It just takes time and a curious mind to learn and improve constantly, but that's worth the investment.



Marketing strategies to buy solar leads



You are considering buying solar leads? Great decision! 



If you don't know from where to start, here are my 6 marketing strategies that will maximize your chances of success.



There are 2 ways to buy leads: either you buy them from a third party (lead gen agency) or you pay for your own leads (by running ads).



Let's consider each case.



Buy solar leads from a third party



Pros: 




Fast delivery: get leads instantly



Easy to forecast results: ROI, costs, and revenue




Cons:




Competitive: leads can be shared



Expensive: you pay a premium since you have to pay for the marketing costs, the staff, and the profit margin of the third party agency



Quality: You can't be 100% sure of the quality controls agencies put in place




Here are 3 marketing hacks to maximize your chances of success when buying solar leads to a third party.




Buy aged solar leads: Aged solar leads are individuals or businesses that previously showed interest in solar installations but did not commit immediately. These leads, ranging from 30 to 2000 days old, are typically more affordable and provide valuable customer information, making them an efficient option for companies looking to enter the solar market. These leads can provide a higher return on investment (ROI) because solar buyers often take longer to decide, allowing businesses to acquire pre-qualified prospects who have already shown interest in solar solutions. Lead cost can drop as low as $0.25. Check UpLead to find aged solar leads.



Buy qualified solar appointment: Buy scheduled meetings with potential customers who are already interested in solar solutions and have met specific criteria. These appointments are pre-vetted, ensuring higher chances of conversion and saving businesses time in prospecting. Check Solaraml to get pre-set appointments.



Pay-per-sale solar leads: businesses only pay for a lead once a sale is successfully made. This approach ensures that companies are only investing in leads that convert, offering a cost-effective solution with minimized risk.




Buy your own leads



Pros:




Better ROI (in the long term)



Controlled acquisition: you don't depend on an external company to acquire leads



Exclusive leads



Quality: you decide what filters to apply when generating your own leads




Cons:




Higher upfront costs: it takes a few trials and error before getting it right



Delayed results: Due to higher upfront costs, you delay the acquisition of the necessary volume of leads to generate business 




Here are 3 marketing strategies you can use today to start buying your own leads.



Run Local Service Ads



Google's Local Service Ads (LSAs) are a paid advertising feature that allows businesses to appear at the top of Google search results when users look for services in their area. People call your number directly. You don't even need to have a website.







Because LSAs are local ads, they tend to perform better than regular Google ads. They are also super simple to set up:




Simply create a Google Ads Account



Select the category "Solar energy contractor"



Add your company's details (name, phone number, etc.)



Make sure to cap your budget




And you are set to start receiving phone calls from people in your area interested in your services. 



Run Facebook ads



Despite what we may hear about Facebook, it remains one of the best platform to generate leads. 







The setup is a bit more advanced than the LSAs', but still simple:




Create a Meta Business account



Create a Lead Generation campaign



Select your audience: demographics, locations, interests



Upload your ad: think about a strong hook. Videos perform better.



Make sure to cap your budget




Since Facebook has its own built-in lead generation tool, you don't even need a website. Start your ads and watch the leads coming in.



There is a learning curve here as well. So if your first few ads don't perform, don't stop here. Make some tweaks in your audience and hook, and try again.



Track the source of your leads



When you have several ads running from different channels: Google, Facebook, emailing, etc. you want to track where your leads are coming from.



So when a lead transforms into a paid customer, you want to be able to loop back this sale to the specific ad that generated it.



That's what Leadsources.io allows you to do. Leadsources is a simple lead source tracking software that tracks the source of your leads.



Start your free trial today!



Marketing strategies to generate organic solar leads



Generating free organic leads month in month out is the holy grail for all businesses. But just a few are actually doing it. If you don't want to let these customers fall into your competitors' arms, these marketing strategies are for you!



Generate local solar leads with Google Business Profile



As the owner of a local company, you have to have a Google Business Profile. Google Business Profiles appear in Google's Local Pack, a dedicated section for local searches, boosting visibility for local businesses, and generating local solar leads as a result.







According to BrightLocal (2023), 87% of consumers have searched for a local business on Google, making it the prime platform for local businesses seeking visibility.



This aims to boost your business's visibility in search engine results for geographically specific queries such as "solar installer New Jersey".



46% of Google searches have a local intent, making Google Business essential to capture local solar leads.



Post regularly on Instagram



Instagram is the perfect social media for your solar company:




Your ideal customer profile is on Instagram (as opposed to TikTok - although it's debatable)



Instagram provides a decent reach for content creators








Here is how the customer journey works on Instagram:




Someone sees your video in their Instagram feed



They interact with your content: like, comment, share, follow



Instagram shows them more of your content



When they are in-market, you will be the first company they will contact




During the process, you also have built trust with your potential customers, and may have answered some of their questions already. They will tend to convert better than cold leads.



Creating Instagram videos is an art that can be learned. If you are new into content creation, I would advise to purchase a digital product from a mentor. It will save you a tremendous amount of time.



Launch a YouTube channel



YouTube is a great platform for solar companies where they can take the time to educate their audience about their industry, services and products. Building trust with a large targeted audience as a result.







An easy way to start in YouTube is by answering the most asked questions in a concise video (4-8 minutes). 



Here is a YouTube video creation process:




List your 12 most asked questions (1 question = 1 video)



Create the outline for each video: intro, part 1, part 2, part 3, call to action



Shoot 1 video a month: no fancy equipment, a smartphone and a good microphone are enough




Launch your first 12 videos without paying attention at the views. Almost everybody get low views during the first 6-12 months. And do not forget, YouTube has a learning curve. Simply try to improve with each video: thumbnail, hook, content, etc.



Search Engine Optimization (SEO)



SEO is the practice of optimizing a website or online content to increase its visibility and ranking on Google.







This is the only marketing strategy in this article that actually requires a website.




People search your service on Google



You appear in the top search results



They click on your website



They fill out your contact form  




Since people search for your service on Google, they usually have a higher purchase intent than on other marketing channels.



To get started with SEO:




Identify what keywords people in your industry search (use a keyword research tool such as AhRefs)



Group your keywords into topics



Write one article (or one landing page) for each topic --> Write quality and engaging content



Use hyperlinks to link your articles/pages with each others



Register your business to the local and industry-related directories (make sure to add the URL of your site) --> This will push your pages up in the search results of Google




You will start generating organic visits in your site. For every 100 visits, expect to have at least 1 lead.

### Capture your YouTube Ads in SAP in 4 easy steps

You generate leads on YouTube and import them to SAP, but there’s no capability to link each lead to a YouTube ad. Similarly, when a lead becomes a customer, tracing back to the specific YouTube ad isn’t possible.



Without tracking, you can’t assess the success of your YouTube ads, so you’re unsure which ads are generating leads and customers. Consequently, you invest in multiple ads without knowing their impact.



Fortunately, there's a quick solution to associate each lead with the precise YouTube campaign, ad group, and ad that brought it in.



Let’s follow each step closely!



How to Track YouTube Ads in SAP



Step 1: Add Leadsources in the head tag of your website











Leadsources helps you keep track of lead origins. Add it to your site, and it will gather up to 7 types of data for each lead’s source.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Use UTM parameters in your ad URL to track information about YouTube ads, including campaign, ad group, and ad details. Try the following example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL will appear like this, once completed:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Even without UTM parameters, Leadsources captures lead source data for full tracking.





Step 3: Add the hidden fields in your form











Hidden fields are invisible form elements that store data which is included in the form submission.



Leadsources uses hidden fields to save lead source data. When the lead submits the form, these fields are automatically filled with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in SAP











When users arrive on your site after clicking your ads, Leadsources fetches YouTube campaign, ad group, ad data, and additional data.



Leadsources automatically populates the hidden fields of your form with the YouTube ad data.



After submitting the form, you will be able to view the YouTube ad data and lead details in SAP (make sure your form is connected to SAP).





How does Leadsources work?



When someone visits your website, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. After form submission, the data, along with lead details like name and email, is sent to SAP.



Leadsources ensures all lead source details are captured for every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As illustrated in the table above, when UTM parameters are not applicable—such as with organic sources like Google search or when your website is included in an article—Leadsources still tracks the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources stands out from the competition by capturing lead source data across both paid and organic marketing channels.



Performance reports: Lead, sales, and revenue by source



By tracking YouTube Ads data in SAP, you can create reports that assess performance, like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By using this data, you can reallocate your YouTube Ads budget to focus on the campaigns, ad groups, and ads that drive the most sales, leads, and revenue.



Take a look at a few of the performance reports you can generate!



1. Lead source reports



Create detailed reports that display how many leads were generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you assess which advertising channel is producing the most leads.























Example #2: Leads by YouTube campaign



This enables you to track leads from a particular source (e.g., YouTube) and monitor the effectiveness of each campaign.













Example #3: Leads by YouTube ad



After identifying the campaign that drives the most leads on YouTube, you can evaluate the ad group or ad generating those results.











2. Sales and revenue source reports



Once we’ve tracked the YouTube campaign, ad group, and ad generating our leads, it’s time to determine if these leads convert into sales and revenue.



To track the sales and revenue from YouTube ads and other channels, connect your leads to a CRM like SAP. This helps you monitor performance across various channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With these insights, you can refine your YouTube Ads approach by concentrating on the channels, sources, campaigns, ad groups, and ads that generate the most sales and revenue.



Several types of reports related to sales and revenue can be created, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching the ads on YouTube and Google, the "Leads by Channel" report showed that YouTube (Social Paid) ads generated more leads than Google (Search Paid) ads.



After analyzing your sales and revenue data in SAP, you realized that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. You made the decision to allocate more of your budget on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in SAP, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in SAP page.

### Easily capture YouTube Ads data in LeadSquared

You get leads on YouTube and transfer them into LeadSquared, yet each lead’s connection to a specific YouTube ad cannot be tracked. As these leads turn into customers, the original YouTube ad remains untraceable.



This lack of tracking data makes it difficult to measure YouTube ads performance, making it hard to see which ads bring in leads and customers. As a result, you invest in ads without understanding their effectiveness.



Fortunately, there’s a reliable way to trace each lead back to the particular YouTube campaign, ad group, and ad that produced it.



Let's go through it step by step!



How to Track YouTube Ads in LeadSquared



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracking where leads come from. Install it on your website, and then it can records up to 7 pieces of source information for every lead generated.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To gather information from YouTube ads, add UTM parameters to your ad URL for tracking campaign, ad group, and ad details. You might use the following setup:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final version of your URL should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Just a note: Leadsources ensures complete lead tracking by capturing all source data, even without UTM parameters.





Step 3: Add the hidden fields in your form











Hidden fields are form inputs that are invisible to the user, but they store information that is sent with the form submission.



Leadsources saves the lead source data in hidden fields. When the lead submits the form, the fields are automatically filled with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in LeadSquared











Leadsources fetches the YouTube campaign, ad group, ad data, and additional details when users click on your ads and come to your site.



The YouTube ad data is placed into the hidden fields of your form by Leadsources.



After submitting the form, the YouTube ad data and lead details will be available for viewing in LeadSquared (you must link your form to LeadSquared).





How does Leadsources work?



As soon as a user visits your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. After submission, this data, along with the lead's information, is sent to LeadSquared.



Leadsources keeps track of every lead's source data, ensuring full visibility for each one:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As reflected in the table above, when UTM parameters are not used—such as with organic sources like Google search or when your website is published in an article—Leadsources still records the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other services, Leadsources tracks lead sources across every marketing channel, whether it’s organic or paid.



Performance reports: Lead, sales, and revenue by source



By using LeadSquared to track YouTube Ads data, you can create performance reports to measure success like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By using this data, you can adjust your YouTube Ads budget to maximize leads, sales, and revenue through the most impactful campaigns, ad groups, and ads.



Let’s check out some of the reports you can generate to track success!



1. Lead source reports



Generate comprehensive reports showing the number of leads produced by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



By using this report, you can track which marketing channel generates the most leads.























Example #2: Leads by YouTube campaign



This gives you the ability to focus on a specific lead source (e.g., YouTube) and track the lead count for each campaign.













Example #3: Leads by YouTube ad



Once you've identified the YouTube campaign producing the most leads, you can focus on the ad group or ad that's generating them.











2. Sales and revenue source reports



Once we've determined which YouTube campaign, ad group, and ad generate leads, we should now analyze whether those leads are turning into sales and revenue.



For detailed tracking of your sales and revenue, connect your leads to a CRM like LeadSquared. This allows you to monitor the impact of various channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



Using these insights, you can optimize your YouTube Ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that result in the highest sales and revenue.



You can create a wide variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The first "Leads by Channel" report, after ads were launched on YouTube and Google, revealed that YouTube’s Social Paid ads brought in more leads than Google’s Search Paid ads.



After reviewing the sales and revenue data in LeadSquared, you found that the Search Paid channel was driving more revenue with fewer leads compared to the Social Paid channel. You adjusted your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in LeadSquared, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in LeadSquared page.

### Capture your YouTube Ads in Kylas CRM (without coding)

You source leads from YouTube and move them into Kylas CRM, but cannot trace each lead back to an individual YouTube ad. This challenge continues when leads become customers, with not possible way to link them to their YouTube ad.



Not being able to track YouTube ads prevents you from assessing their success, so it’s challenging to see which ads deliver leads and customers. Consequently, you allocate resources to ads without knowing their impact.



Fortunately, it’s simple to link each lead with the specific YouTube campaign, ad group, and ad responsible for it.



Let's work through this together, step by step!



How to Track YouTube Ads in Kylas CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources provides a simple way to track lead sources. Once added to your website, it collects up to 7 details about each lead’s origin.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Include UTM parameters in your ad URL to capture YouTube ad details, such as campaign, ad group, and ad. Consider this example format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The completed URL will be formatted like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important reminder: Leadsources captures lead source data for full tracking, even if UTM parameters are not included.





Step 3: Add the hidden fields in your form











Hidden fields are form elements that users cannot see but they store necessary data that is submitted with the form.



Leadsources stores lead source information in hidden fields. When the form is submitted, YouTube Ads data is automatically filled into these fields.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Kylas CRM











When users click your ads and land on your website, Leadsources fetches YouTube campaign, ad group, ad data, and much more.



Leadsources fills in the hidden fields on your form with YouTube ad data automatically.



When you submit the form, Kylas CRM will show both the YouTube ad data and lead details (ensure that your form is connected to Kylas CRM).





How does Leadsources work?



When a visitor lands on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Upon form submission, this data, along with the lead’s name and email, is transferred to Kylas CRM.



All source-related details are tracked for each lead using Leadsources:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As demonstrated in the table above, when UTM parameters can't be used—like with organic sources such as Google search or when your website appears in an article—Leadsources still tracks the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources provides detailed lead source tracking across all marketing channels, covering both organic and paid.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data in Kylas CRM allows you to create performance reports that examine:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This enables you to optimize your YouTube Ads budget by focusing on the campaigns, ad groups, and ads that provide the most value in terms of leads, sales, and revenue.



Here are some examples of reports you can generate to analyze your results!



1. Lead source reports



Develop reports that track the lead generation results from:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you identify the channel that brings in the most leads.























Example #2: Leads by YouTube campaign



You can now focus on a lead source (e.g., YouTube) and track how many leads each YouTube campaign is producing.













Example #3: Leads by YouTube ad



After identifying the YouTube campaign with the most leads, you can analyze which ad group or ad is driving those leads.











2. Sales and revenue source reports



Now that we know which YouTube campaign, ad group, and ad are driving our leads, the next step is to figure out if those leads are converting into sales and revenue.



Link your leads to a CRM like Kylas CRM to track sales and revenue coming from YouTube campaigns, ad groups, ads, landing pages, and their subfolders.



This data allows you to target your YouTube Ads activities on the channels, sources, campaigns, ad groups, and ads that produce the greatest sales and revenue.



You have the option to generate a range of reports on sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After running ads on both Google and YouTube, the first "Leads by Channel" report demonstrated that YouTube’s Social Paid ads generated more leads than Search Paid ads on Google.



After analyzing the sales and revenue data in Kylas CRM, you discovered that the Search Paid channel generated more revenue despite having fewer leads than the Social Paid channel. Based on this insight, you reallocated your budget to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Kylas CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Kylas CRM page.

### Capture your YouTube Ads in Thryv CRM (without coding)

You generate leads from YouTube and direct them to Thryv CRM, but associating each lead with its YouTube ad is impossible. When these leads turn into customers, connecting them back to the original YouTube ad remains unachievable.



Without tracking data, you’re unable to evaluate your YouTube ads performance, leaving it unclear which ads are bringing in leads and customers. This results in spending on ads without insight into their effectiveness.



Luckily, an easy method exists to connect each lead to the exact YouTube campaign, ad group, and ad that generated it.



We’ll go step by step to make it clear!



How to Track YouTube Ads in Thryv CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is designed to monitor where leads come from. After installed on your site, it captures up to 7 source data points for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, add UTM parameters to record YouTube ad data, like campaign, ad group, and specific ad. This format may be helpful:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is how the URL should look when you’re finished:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Please note: Leadsources tracks lead source information comprehensively, even in the absence of UTM parameters.





Step 3: Add the hidden fields in your form











Form fields that are hidden from the user still play a role in storing data that is submitted with the form.



The lead source data is saved in hidden fields by Leadsources. Upon form submission, these fields are automatically populated with YouTube Ads details.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Thryv CRM











Leadsources fetches the YouTube campaign, ad group, ad data, and more as soon as users click your ads and arrive on your site.



The YouTube ad data is transferred to the hidden fields of your form by Leadsources.



Once the form is submitted, both the YouTube ad data and lead details will be available in Thryv CRM (connecting the form to Thryv CRM is required).





How does Leadsources work?



Each time a user arrives on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields on your form. Once submitted, this data, including lead details like name and email, is forwarded to Thryv CRM.



With Leadsources, the source data of each lead is automatically tracked:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown in the table above, when UTM parameters can't be applied—like for organic sources such as Google search or when your website is mentioned in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tools, Leadsources tracks lead sources for all your marketing activities, whether they are organic or paid.



Performance reports: Lead, sales, and revenue by source



By capturing YouTube Ads data in Thryv CRM, you can create performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This helps you make smarter decisions with your YouTube Ads budget by prioritizing the campaigns, ad groups, and ads that are driving the most leads, sales, and revenue.



Let’s go through some of the reports you can create for better insights!



1. Lead source reports



Create performance reports that break down the number of leads created by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



With this report, you can evaluate which channel is most effective at generating leads.























Example #2: Leads by YouTube campaign



Now, you can focus on a specific lead source (e.g., YouTube) and measure the success of each YouTube campaign in generating leads.













Example #3: Leads by YouTube ad



Once you know which YouTube campaign is bringing in the most leads, you can determine which specific ad group or ad is generating those leads.











2. Sales and revenue source reports



After identifying which YouTube campaign, ad group, and ad generate the leads, we must evaluate whether these leads are converting into sales and revenue.



Integrating your leads with a CRM like Thryv CRM enables you to track the sales and revenue generated by YouTube campaigns, ad groups, ads, landing pages, and subfolders.



By analyzing the data, you can adjust your YouTube Ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that yield the highest sales and revenue.



You can build various sales and revenue tracking reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The initial "Leads by Channel" report, after launching ads on YouTube and Google, showed that YouTube’s Social Paid ads resulted in more leads than Google’s Search Paid ads.



Upon reviewing the sales and revenue data in Thryv CRM, you saw that the Search Paid channel was generating more revenue with fewer leads than the Social Paid channel. This led you to reallocate your budget to prioritize the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Thryv CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Thryv CRM page.

### Track your YouTube Ads in ClickUp CRM in 4 easy steps

Leads are collected from YouTube and sent into ClickUp CRM, but each lead’s YouTube ad source cannot be tracked. This gap in tracking also applies to customers, as it's not feasible to trace them to a particular YouTube ad.



This absence of tracking data means you can't analyze the performance of your YouTube ads, making it hard to tell which ads produce leads and customers. As a result, you continue spending without clarity on their effectiveness.



Fortunately, you can efficiently trace each lead to the particular YouTube campaign, ad group, and ad that captured it.



Let’s examine it one step at a time!



How to Track YouTube Ads in ClickUp CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources allows for easy lead source tracking. Once on your site, it captures up to 7 pieces of information about each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To capture data from YouTube ads, add UTM parameters in your ad URL to track campaign, ad group, and ad specifics. Consider this format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Here’s what the final URL will look like:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important to note: Leadsources tracks lead sources even when UTM parameters are not available, providing complete tracking.





Step 3: Add the hidden fields in your form











These hidden fields are form fields that do not appear on screen but still contain data that is submitted with the form.



Hidden fields store the lead source data captured by Leadsources. When a lead submits the form, the fields are filled with YouTube Ads details.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in ClickUp CRM











Leadsources fetches the YouTube campaign, ad group, and ad data when users click on your ads and reach your site.



After collecting the YouTube ad data, Leadsources inserts it into the hidden fields of your form.



When the form is submitted, you can check the YouTube ad data and the lead details in ClickUp CRM (a connection to ClickUp CRM is necessary).





How does Leadsources work?



Whenever a user lands on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once submitted, this data, along with the lead’s contact information, is sent to ClickUp CRM.



Every lead that comes through is tracked with detailed source information by Leadsources:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As seen in the table above, when UTM parameters are not possible to use—like for organic sources such as Google search or your website being mentioned in an article—Leadsources will still capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike traditional tools, Leadsources tracks lead sources across a wide range of marketing channels, both paid and organic.



Choose a channel to uncover the lead source data that Leadsources inserts into your form.



		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
		



Performance reports: Lead, sales, and revenue by source



With YouTube Ads data in ClickUp CRM, you can generate reports that focus on performance like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This allows you to readjust your YouTube Ads budget to prioritize the campaigns, ad groups, and ads that bring in the greatest leads, sales, and revenue.



Let’s explore some of the reports you can use to track your marketing activities!



1. Lead source reports



Generate reports that reflect the impact of:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report highlights which channel generates the most leads for your business.























Example #2: Leads by YouTube campaign



Now, you can focus on a specific lead source (e.g., YouTube) and track how many leads are coming from each YouTube campaign.













Example #3: Leads by YouTube ad



Once you determine the YouTube campaign that produces the most leads, you can break down which ad group or ad is responsible for that success.











2. Sales and revenue source reports



After identifying the YouTube campaign, ad group, and ad responsible for our leads, the next step is to assess whether these leads are resulting in sales and revenue.



By connecting your leads to a CRM such as ClickUp CRM, you can track the sales and revenue from different marketing sources like YouTube campaigns, ad groups, ads, landing pages, and subfolders.



This data helps you enhance your YouTube Ads strategy, targeting the channels, sources, campaigns, ad groups, and ads that bring the most sales and revenue.



You have the capability to create a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once the ads were launched on Google and YouTube, the first "Leads by Channel" report revealed that YouTube’s Social Paid ads generated more leads than Google’s Search Paid ads.



Upon analyzing the sales and revenue data in ClickUp CRM, you discovered that the Search Paid channel outperformed the Social Paid channel in terms of revenue, even though it had fewer leads. You then adjusted your budget to focus on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ClickUp CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ClickUp CRM page.

### How to capture your YouTube Ads in ActiveCampaign CRM (without coding)

You gather leads from YouTube and add them to ActiveCampaign CRM, but there’s no way to identify the YouTube ad for each lead. Once these leads turn into customers, connecting them to their originating YouTube ad remains impossible.



The lack of tracking limits your ability to measure your YouTube ads success, keeping you unaware of which ads generate leads and customers. Consequently, you spend on ads without understanding their impact.



Luckily, there is a simple solution to link each lead with the exact YouTube campaign, ad group, and ad that generated it.



Let's handle each step as we go!



How to Track YouTube Ads in ActiveCampaign CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool to track the origin of your leads. Place it on your site, and it collects up to 7 data points on each lead’s source.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Include UTM parameters in your ad URL to capture YouTube ad information, such as campaign, ad group, and specific ad. Here’s a setup you could use:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final link will appear as shown here:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources ensures full lead source tracking, even without relying on UTM parameters.





Step 3: Add the hidden fields in your form











Hidden fields in forms are used to store information that isn't visible to the user but gets submitted with the form.



Leadsources captures the lead source information in hidden fields. Upon form submission, these fields are filled with YouTube Ads data automatically.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in ActiveCampaign CRM











As users click on your ads and land on your site, Leadsources fetches YouTube campaign, ad group, ad data, and other important data.



Leadsources ensures the YouTube ad data is placed in the hidden fields of your form.



Once you submit the form, the YouTube ad data will be displayed along with the lead details in ActiveCampaign CRM (connect your form to ActiveCampaign CRM).





How does Leadsources work?



Each time someone comes to your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. After the form is submitted, this data, along with the lead's name and email, is transmitted to ActiveCampaign CRM.



Leadsources keeps a track of the source data for every individual lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As reflected in the table above, when UTM parameters can’t be applied—such as with organic sources like Google search or when your website is published in an article—Leadsources still records the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources offers comprehensive lead source tracking across all channels, both organic and paid, unlike other tools.



Performance reports: Lead, sales, and revenue by source



By using ActiveCampaign CRM to track YouTube Ads data, you can create performance reports that evaluate:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By tracking this data, you can more effectively adjust your YouTube Ads budget based on the campaigns, ad groups, and ads that are most successful in generating leads, sales, and revenue.



Here are some reports you can create to gain insights into your performance!



1. Lead source reports



Produce reports showing the number of leads acquired through:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you determine which marketing channel produces the most leads.























Example #2: Leads by YouTube campaign



This allows you to focus on one lead source (e.g., YouTube) and track how many leads each campaign generates.













Example #3: Leads by YouTube ad



After identifying the most effective YouTube campaign, you can dive deeper into which ad group or ad is driving those results.











2. Sales and revenue source reports



Now that we know which YouTube campaign, ad group, and ad generate our leads, we need to track whether those leads are turning into sales and revenue.



To track your sales and revenue more effectively, integrate your leads into a CRM like ActiveCampaign CRM. This enables you to track all your channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With this data, you can realign your YouTube Ads strategy to prioritize the channels, sources, campaigns, ad groups, and ads that lead to the highest sales and revenue.



You can generate different types of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The first "Leads by Channel" report, following the launch of ads on Google and YouTube, showed that YouTube’s Social Paid ads generated more leads than Google’s Search Paid ads.



After reviewing the sales and revenue data in ActiveCampaign CRM, you realized that the Search Paid channel delivered more revenue with fewer leads than the Social Paid channel. This has led you to allocate more of your budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ActiveCampaign CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ActiveCampaign CRM page.

### How to track YouTube Ads data in Capsule CRM (without coding)

Leads are acquired through YouTube and sent into Capsule CRM, but identifying the YouTube ad for each lead is not possible. The same applies when leads convert into customers, as there is no possibility to trace them to the original YouTube ad.



Without tracking, it’s impossible to measure the performance of your YouTube ads, so you can’t see which ads are effectively bringing in leads and customers. As a result, you end up spending on ads without insight into their success.



Luckily, an easy way exists to connect each lead with the specific YouTube campaign, ad group, and ad responsible for it.



Let's carefully go through it, step by step!



How to Track YouTube Ads in Capsule CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources makes lead tracking efficient. Once active on your website, it gathers up to 7 types of source data for every lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, place UTM parameters to track YouTube ad data, including campaign, ad group, and ad details. You might try the following:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL should appear in this format:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources captures lead source data even if UTM parameters aren’t used, ensuring complete tracking.





Step 3: Add the hidden fields in your form











A hidden field is a form element that remains invisible to users while containing data that is submitted along with the form.



These hidden fields store lead source data collected by Leadsources. When the lead submits the form, Leadsources automatically fills them with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Capsule CRM











Leadsources fetches YouTube campaign, ad group, ad data, and more once users click your ads and come to your site.



The YouTube ad data is filled into the hidden fields of your form by Leadsources.



After submitting the form, you can view the YouTube ad data and lead details in Capsule CRM (this requires connecting the form to Capsule CRM).





How does Leadsources work?



As soon as a visitor arrives on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of the form. After submission, the data, including lead information such as name and email, is sent to Capsule CRM.



For each lead, Leadsources ensures all the source data is recorded:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As outlined in the table above, even if UTM parameters can’t be used—such as with organic sources like Google search or your website being featured in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other solutions, Leadsources captures lead source data from every marketing channel, whether organic or paid.



Performance reports: Lead, sales, and revenue by source



Capturing YouTube Ads data in Capsule CRM allows for the creation of performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This helps you optimize your YouTube Ads budget by allocating more to the campaigns, ad groups, and ads that drive the highest leads, sales, and revenue.



Let’s look at some reports that can help you evaluate your performance!



1. Lead source reports



Compile performance reports that show how many leads were generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



By viewing this report, you can understand which channel is contributing the most leads.























Example #2: Leads by YouTube campaign



You can now concentrate on a specific lead source (e.g., YouTube) and measure the effectiveness of each YouTube campaign in generating leads.













Example #3: Leads by YouTube ad



Once you recognize the YouTube campaign with the most leads, you can focus on the specific ad group or ad generating those leads.











2. Sales and revenue source reports



Having tracked the YouTube campaign, ad group, and ad generating the leads, we must now focus on whether these leads are turning into sales and revenue.



Link your leads to a CRM like Capsule CRM to track the sales and revenue generated by various YouTube campaigns, ad groups, ads, landing pages, and subfolders.



By using this information, you can adjust your YouTube Ads strategy to concentrate on the channels, sources, campaigns, ad groups, and ads that generate the most sales and revenue.



You can produce multiple sales and revenue reports, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After ads were launched on YouTube and Google, the initial "Leads by Channel" report indicated that YouTube (Social Paid) ads generated more leads than the Search Paid ads on Google.



When analyzing the sales and revenue data in Capsule CRM, you found that the Search Paid channel produced more revenue with fewer leads than the Social Paid channel. Based on this, you adjusted your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Capsule CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Capsule CRM page.

### Easily track YouTube Ads data in Trello in 4 easy steps

You capture leads from YouTube and send them to Trello, however, it is not possible to link each lead to a specific YouTube ad. Once a lead becomes a customer, linking that customer to a specific YouTube ad is out of reach.



Not being able to track your YouTube ads means you can't measure their effectiveness, so it’s hard to tell which ads truly yield leads and customers. Consequently, you continue investing without understanding their impact.



Fortunately, there’s a simple solution to link each lead to the precise YouTube campaign, ad group, and ad that generated it.



Let’s explore it step by step!



How to Track YouTube Ads in Trello



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tracking tool for lead sources. Install it on your site, and it will record up to 7 details about each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Add UTM parameters to your ad URL to collect details from YouTube ads, like campaign, ad group, and ad. Here’s a sample:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The URL should be structured like this in the end:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Please note: Leadsources ensures all lead source data is tracked, regardless of UTM parameters.





Step 3: Add the hidden fields in your form











Hidden fields are form fields that are not displayed to the user, yet they hold data that is sent when the form is submitted.



Leadsources stores lead source data in hidden fields. Upon submission of the form, these fields are automatically populated with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Trello











When users click on your ads and enter your website, Leadsources fetches YouTube campaign, ad group, ad data, and much more.



Leadsources fills the hidden fields of your form with the necessary YouTube ad data.



When the form is submitted, Trello will show the YouTube ad data alongside the lead details (connecting your form to Trello is essential).





How does Leadsources work?



When a visitor enters your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once the form is submitted, this data, along with lead details like name and email, is forwarded to Trello.



Leadsources collects comprehensive lead source information for every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As indicated in the table above, when UTM parameters can’t be used—like for organic sources such as Google search or when your website is referenced in an article—Leadsources continues to capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources uniquely tracks lead sources across both organic and paid marketing channels, unlike other software.



Performance reports: Lead, sales, and revenue by source



By utilizing YouTube Ads data in Trello, you can create reports analyzing performance, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




With this insight, you can readjust your YouTube Ads budget to focus more on the campaigns, ad groups, and ads that yield the most leads, sales, and revenue.



Check out some of the reports you can easily generate!



1. Lead source reports



Design reports that display the quantity of leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you track which channel is most effective in generating leads.























Example #2: Leads by YouTube campaign



This enables you to focus on a particular lead source (e.g., YouTube) and track the number of leads generated by individual YouTube campaigns.













Example #3: Leads by YouTube ad



After identifying the YouTube campaign with the highest number of leads, you can review which ad group or ad is contributing the most.











2. Sales and revenue source reports



Once we know the YouTube campaign, ad group, and ad that generate the leads, the next step is to figure out if these leads are converting into sales and revenue.



To gain insights into your sales and revenue, link your leads to a CRM like Trello. This allows you to monitor the performance of channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With this data, you can optimize your YouTube Ads campaigns to focus on the channels, sources, campaigns, ad groups, and ads that yield the highest sales and revenue.



It's easy to generate a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on both Google and YouTube, the first "Leads by Channel" report demonstrated that YouTube’s Social Paid ads were more successful at generating leads than Google’s Search Paid ads.



After reviewing the sales and revenue data in Trello, you saw that the Search Paid channel brought in higher revenue with fewer leads than the Social Paid channel. You used this insight to adjust your budget, directing more funds to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Trello, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Trello page.

### Capture your YouTube Ads in Apptivo CRM easily

You create leads on YouTube and transfer them into Apptivo CRM, but there's no way to associate each lead with its YouTube ad. This same issue arises as leads convert into customers, where connecting them to the original YouTube ad is unreachable.



Without tracking, you can't evaluate the effectiveness of your YouTube ads, so it’s hard to know which ads are bringing in leads and customers. This results in spending on ads without understanding their value.



Luckily, you can easily match each lead to the specific YouTube campaign, ad group, and ad that produced it.



Let's handle this step by step!



How to Track YouTube Ads in Apptivo CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy tool for tracking lead sources. Once added to your site, it collects up to 7 types of source information for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Use UTM parameters in your ad URL to gather YouTube ad details, like campaign, ad group, and specific ad. Check the following format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final result should resemble this URL:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: With Leadsources, you can track lead sources comprehensively, even if UTM parameters aren’t present.





Step 3: Add the hidden fields in your form











These hidden fields are form fields that are not visible to the user but carry information that is sent with the form.



These hidden fields are where Leadsources stores lead source information. When the form is submitted, Leadsources automatically populates these fields with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Apptivo CRM











When users click your ads and visit your site, Leadsources fetches YouTube campaign, ad group, and ad data along with extra details.



This YouTube ad data is captured by Leadsources and filled into the hidden fields of your form.



Once the form is submitted, the YouTube ad data and lead details can be viewed in Apptivo CRM (you need to connect your form to Apptivo CRM).





How does Leadsources work?



As soon as someone visits your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Upon submission, this data, along with lead details like name and email, is transferred to Apptivo CRM.



Leadsources captures the source details of every lead you track:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown above in the table, when UTM parameters cannot be applied—like with organic sources such as Google search or your website being shown in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




While many tools focus on one or the other, Leadsources tracks lead sources across both organic and paid marketing channels.



Performance reports: Lead, sales, and revenue by source



By integrating YouTube Ads data with Apptivo CRM, you can create reports to track performance, like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This helps you shift your YouTube Ads budget to focus on the campaigns, ad groups, and ads that deliver the highest returns in leads, sales, and revenue.



Here are a few reports you can use to analyze your data!



1. Lead source reports



Generate reports that track the success of lead generation from:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to compare which channel generates the most leads.























Example #2: Leads by YouTube campaign



You can now focus on a particular lead source (e.g., YouTube) and keep track of how many leads are generated by each YouTube campaign.













Example #3: Leads by YouTube ad



After determining the best-performing YouTube campaign, you can investigate which ad group or ad is generating the most leads.











2. Sales and revenue source reports



After determining which YouTube campaign, ad group, and ad are generating leads, we must determine if these leads are turning into sales and revenue.



For comprehensive tracking, link your leads to a CRM like Apptivo CRM. This lets you track the sales and revenue generated by a variety of channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



By analyzing this data, you can optimize your YouTube Ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that produce the most sales and revenue.



You can create sales and revenue reports of various types, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After running ads on both Google and YouTube, the first "Leads by Channel" report showed that Social Paid ads on YouTube brought in more leads than the Search Paid ads on Google.



After diving into the sales and revenue data in Apptivo CRM, you discovered that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. You then adjusted your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Apptivo CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Apptivo CRM page.

### Capture your YouTube Ads in Creatio CRM (without coding)

You gather leads from YouTube and transfer them into Creatio CRM, yet there’s no method to associate each lead with a unique YouTube ad. When these leads become customers, the initial YouTube ad remains untraceable.



This inability to track prevents you from assessing your YouTube ads effectiveness, making it challenging to see which ads bring in leads and customers. Consequently, you invest in ads without clarity on their success.



Fortunately, there's an effective way to link each lead to the precise YouTube campaign, ad group, and ad that attracted it.



Let's go over each step, one by one!



How to Track YouTube Ads in Creatio CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources helps you track where your leads originate. Place it on your website, and it records up to 7 data points for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To capture YouTube ad information, add UTM parameters to your ad URL to track campaign, ad group, and ad. Here’s how:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The completed URL at the end should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources captures lead source information, even in the absence of UTM parameters, for comprehensive tracking.





Step 3: Add the hidden fields in your form











Hidden fields are parts of a form that are not visible to the user, but they store important information that is submitted with the form.



Leadsources saves the lead source data in hidden fields. When a lead submits the form, these fields are automatically filled with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Creatio CRM











Leadsources fetches YouTube campaign, ad group, and ad data as soon as users click on your ads and reach your website.



Leadsources populates the hidden fields on your form with the relevant YouTube ad data.



When the form is submitted, you will see the YouTube ad data and the lead details in Creatio CRM (a Creatio CRM connection is required).





How does Leadsources work?



Each time a visitor arrives at your site, Leadsources fetches YouTube ad data and populates it into your form's hidden fields. After submission, this data and the lead’s name and email are forwarded to Creatio CRM.



Leadsources automatically logs all source data for each lead generated:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As indicated in the table above, when UTM parameters are not applicable—like for organic sources such as Google search or when your website is referenced in an article—Leadsources will still track the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources provides comprehensive lead source tracking across both organic and paid marketing channels, unlike other tools.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data within Creatio CRM enables the creation of performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By using this information, you can adjust your YouTube Ads budget to optimize for the campaigns, ad groups, and ads that generate the most leads, sales, and revenue.



Let’s see some of the performance reports you can generate!



1. Lead source reports



Create performance reports that track lead generation from:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows which channel is producing the most qualified leads.























Example #2: Leads by YouTube campaign



This lets you target a specific lead source (e.g., YouTube) and track how many leads each campaign is producing.













Example #3: Leads by YouTube ad



Once you identify the YouTube campaign driving the most leads, you can explore which specific ad group or ad is making the impact.











2. Sales and revenue source reports



With our YouTube campaign, ad group, and ad generating the leads, the next task is to check if these leads are converting into sales and revenue.



Connect your leads to a CRM such as Creatio CRM to track sales and revenue from different sources, including YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With these insights, you can adjust your YouTube Ads tactics to concentrate on the channels, sources, campaigns, ad groups, and ads that lead to the highest sales and revenue.



A variety of reports related to sales and revenue can be created, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The "Leads by Channel" report, following the launch of ads on YouTube and Google, showed that YouTube (Social Paid) generated more leads than Google (Search Paid) ads.



When analyzing the sales and revenue data in Creatio CRM, you found that the Search Paid channel outperformed the Social Paid channel in terms of revenue, despite fewer leads. You adjusted your budget accordingly to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Creatio CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Creatio CRM page.

### Track your YouTube Ads in monday CRM (without coding)

Leads flow from YouTube to monday CRM, but connecting them with particular YouTube ads isn't doable. Similarly, when a lead transforms into a customer, linking them back to the initial YouTube ad is impossible.



Without tracking data, you’re unable to assess the success of your YouTube ads, making it unclear which ads are truly delivering leads and customers. As a result, you spend on ads without knowing their real impact.



Luckily, a quick method allows you to connect each lead with the exact YouTube campaign, ad group, and ad that generated it.



We'll approach it step by step!



How to Track YouTube Ads in monday CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is designed to track lead sources simply. Once it’s on your website, it collects up to 7 pieces of data for each lead you generate.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Include UTM parameters in your ad URL to record data from YouTube ads, including campaign, ad group, and ad. Consider this example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL will look as follows:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Just to note: Leadsources ensures complete lead tracking by capturing source data, even without UTM parameters.





Step 3: Add the hidden fields in your form











The hidden fields in a form are invisible to the user but they store data that is submitted along with the form.



The lead source data is saved in hidden fields by Leadsources. Upon form submission, these fields are automatically populated with YouTube Ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in monday CRM











When users click on your ads and land on your site, Leadsources fetches the YouTube campaign, ad group, and ad data, among other information.



This lead source data can be sent from your form builder to monday CRM. You can then track the source of your leads, sales and revenue directly on monday CRM.



This allows you to close the loop between your marketing efforts and your sales performance.



➡️ Send lead source data to monday CRM





How does Leadsources work?



When a user comes to your website, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once the form is submitted, this data, along with lead details like name and email, is sent to monday CRM.



All lead source information is monitored by Leadsources for each incoming lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown in the table above, when UTM parameters can’t be used—such as with organic sources like Google search or your website being published in an article—Leadsources still logs the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tools, Leadsources tracks and records lead sources across all marketing channels, both organic and paid.



Performance reports: Lead, sales, and revenue by source



By capturing YouTube Ads data in monday CRM, you can create reports that measure performance like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This insight allows you to readjust your YouTube Ads budget, directing it toward the campaigns, ad groups, and ads that deliver the best results in leads, sales, and revenue.



Let’s review some key reports you can create!



1. Lead source reports



Develop reports to highlight the number of leads driven by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you determine which channel is generating the most leads.























Example #2: Leads by YouTube campaign



Now, you can direct your focus to a specific lead source (e.g., YouTube) and track leads by each individual campaign.













Example #3: Leads by YouTube ad



After determining the YouTube campaign with the highest lead conversion, you can assess which ad group or ad is responsible for it.











2. Sales and revenue source reports



Now that we have identified the YouTube campaign, ad group, and ad responsible for generating leads, we need to figure out if these leads are turning into sales and revenue.



To track revenue and sales from your marketing activities, send your leads to a CRM like monday CRM. This will let you follow the sales impact of channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



Using this data, you can optimize your YouTube Ads strategy on the channels, sources, campaigns, ad groups, and ads that drive the most sales and revenue.



You can generate a selection of reports that focus on sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After the ads were launched on Google and YouTube, the first "Leads by Channel" report highlighted that Social Paid ads on YouTube generated a higher volume of leads than Google’s Search Paid ads.



After reviewing the sales and revenue data in monday CRM, you realized that the Search Paid channel generated more revenue with fewer leads compared to the Social Paid channel. Based on this, you shifted your budget towards the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in monday CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in monday CRM page.

### Capture YouTube Ads data in NetSuite CRM (without coding)

Leads generated on YouTube are imported into NetSuite CRM, but tracking each lead’s originating YouTube ad is not an option. Even when leads turn into customers, associating them with their YouTube source is impossible.



This lack of tracking data prevents you from measuring YouTube ads success, making it difficult to identifying which ads generate leads and customers. As a result, you spend without clarity on each ad’s performance.



Luckily, there’s an accessible way to trace each lead back to the exact YouTube campaign, ad group, and ad that brought it in.



We'll get through this step by step!



How to Track YouTube Ads in NetSuite CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources makes tracking lead origins simple. After adding it to your site, it captures up to 7 key data points for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, insert UTM parameters to capture data from YouTube ads, such as campaign, ad group, and ad. Here’s a good example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is the format your final URL will take:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources ensures every lead’s source is captured, even without the use of UTM parameters.





Step 3: Add the hidden fields in your form











In a form, hidden fields are used to store data that is not visible to the user but is submitted with the form.



Leadsources captures lead source data in hidden fields. When the lead submits the form, these fields are automatically filled with YouTube Ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in NetSuite CRM











Leadsources fetches the YouTube campaign, ad group, and ad data when users click on your ads and arrive on your site.



Leadsources takes the YouTube ad data and inserts it into the hidden fields of your form.



After submitting the form, the YouTube ad data and lead details will appear in NetSuite CRM (ensure the form is connected to NetSuite CRM).





How does Leadsources work?



Whenever a user lands on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields on your form. Once the form is submitted, this data and the lead's information are sent to NetSuite CRM.



Each lead in Leadsources is associated with detailed source data:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As detailed in the table above, when UTM parameters aren’t applicable—like for organic sources such as Google search or when your website is mentioned in an article—Leadsources still tracks the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other platforms, Leadsources tracks lead sources efficiently across both paid and organic channels.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data in NetSuite CRM lets you produce performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This data allows you to manage your YouTube Ads budget more effectively by concentrating on the campaigns, ad groups, and ads that drive the best results in leads, sales, and revenue.



Let’s go over the reports you can generate to track your results!



1. Lead source reports



Create reports to analyze the number of leads sourced by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report gives you an overview of which channel drives the highest lead volume.























Example #2: Leads by YouTube campaign



Now, you can focus on a lead source (e.g., YouTube) and observe the performance of each YouTube campaign in terms of lead generation.













Example #3: Leads by YouTube ad



Once you figure out which YouTube campaign has the most leads, you can analyze the ad group or ad that's making that possible.











2. Sales and revenue source reports



Now that we know which YouTube campaign, ad group, and ad bring in leads, we need to assess whether those leads are converting into sales and revenue.



By connecting your leads to a CRM such as NetSuite CRM, you’ll be able to track sales and revenue across channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



This data allows you to shift your YouTube Ads strategy toward the channels, sources, campaigns, ad groups, and ads that bring the highest sales and revenue.



You can generate different reports for tracking sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and YouTube, the first "Leads by Channel" report revealed that Social Paid ads on YouTube generated more leads than Search Paid ads on Google.



Upon examining the sales and revenue data in NetSuite CRM, you found that the Search Paid channel was bringing in more revenue with fewer leads compared to the Social Paid channel. This led you to shift your budget towards the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in NetSuite CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in NetSuite CRM page.

### Track YouTube Ads data in ACT CRM (without coding)

You acquire leads on YouTube and move them to ACT CRM, but it’s not feasible to link each lead to its specific YouTube ad. This disconnect continues when leads convert into customers, as there is no method to trace them back to their YouTube source.



Without tracking capabilities, you can't determine your YouTube ads performance, which leaves you guessing which ads drive leads and customers. This leads to spending on ads without insight into their effectiveness.



Thankfully, there's a simple solution to associate each lead with the specific YouTube campaign, ad group, and ad that led to its capture.



Let's take it from the top, step by step!



How to Track YouTube Ads in ACT CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources provides a simple way to monitor lead origins. When installed on your site, it tracks up to 7 details about each lead’s source.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, add UTM parameters to capture important YouTube ad data, like campaign, ad group, and ad. Here's a setup you could use:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is how the URL should appear at the end:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Please be aware: Leadsources captures all lead source data, even if UTM parameters aren’t included, providing full tracking.





Step 3: Add the hidden fields in your form











Hidden fields are fields within a form that remain unseen by the user, yet they hold crucial data that gets submitted.



Hidden fields are used by Leadsources to store lead source data. When the lead submits the form, Leadsources automatically populates them with YouTube Ads details.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in ACT CRM











As users click your ads and come to your site, Leadsources fetches the YouTube campaign, ad group, ad data, and other relevant data.



Leadsources proceeds to fill in the hidden fields with the YouTube ad data.



After submitting the form, you’ll be able to see the YouTube ad data and lead details in ACT CRM (link your form to ACT CRM for this).





How does Leadsources work?



Whenever a visitor lands on your site, Leadsources fetches YouTube ad data and populates it into your form’s hidden fields. After submission, the data, including lead details such as name and email, is sent to ACT CRM.



Leadsources tracks the complete lead source data for every new lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As noted in the table above, when UTM parameters aren’t applicable—like with organic sources such as Google search or your website appearing in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources excels by tracking lead sources across all marketing channels, including both organic and paid sources.



Performance reports: Lead, sales, and revenue by source



Using ACT CRM to track YouTube Ads data allows you to produce reports on performance, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




With this data, you can adjust your YouTube Ads budget to favor the campaigns, ad groups, and ads that are producing the greatest leads, sales, and revenue.



Let’s look at a few reports you can generate to measure your success!



1. Lead source reports



Track the number of leads produced through customized reports:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report enables you to see which channel generates the largest amount of leads.























Example #2: Leads by YouTube campaign



You can now focus on a particular lead source (e.g., YouTube) and track how many leads each campaign brings in.













Example #3: Leads by YouTube ad



Once you recognize the most successful YouTube campaign in terms of leads, you can analyze the ad group or ad that’s contributing the most.











2. Sales and revenue source reports



Once we know which YouTube campaign, ad group, and ad generate our leads, we must analyze if these leads are converting into sales and revenue.



Integrate your leads with a CRM like ACT CRM to track sales and revenue across various channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



By using this data, you can adjust your YouTube Ads approach to prioritize the channels, sources, campaigns, ad groups, and ads that deliver the most sales and revenue.



You can create various sales and revenue reports to analyze data, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on both Google and YouTube, the initial "Leads by Channel" report indicated that YouTube’s Social Paid ads were more effective than Google’s Search Paid ads at generating leads.



Upon reviewing the sales and revenue data in ACT CRM, you saw that the Search Paid channel brought in more revenue with fewer leads than the Social Paid channel. You then decided to reallocate your budget to prioritize the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ACT CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ACT CRM page.

### Track your YouTube Ads in Zendesk Sell (without coding)

Leads that come from YouTube enter Zendesk Sell, but there's no way to track them to individual YouTube ads. Even after a lead converts to a customer, connecting them back to their YouTube ad remains impossible.



Not being able to track YouTube ads results in limiting your ability to evaluate their success, so you can’t tell which ads are bringing in leads and customers. As a result, you continue investing in ads without understanding their effect.



Fortunately, you can easily trace each lead back to the precise YouTube campaign, ad group, and ad that produced it.



Let's walk through it slowly, step by step!



How to Track YouTube Ads in Zendesk Sell



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool that easily tracks where your leads are from. Add it to your site, and it gathers up to 7 data points on each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To track YouTube ad data, add UTM parameters to your ad URL to capture campaign, ad group, and specific ad info. You can try using this format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The URL in the end should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Even without UTM parameters, Leadsources tracks lead sources in detail for complete lead tracking.





Step 3: Add the hidden fields in your form











In forms, hidden fields store data that users cannot see but are sent along with the rest of the form's information.



Leadsources saves lead source data within these hidden fields. As soon as the lead submits the form, the fields are automatically populated with YouTube Ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Zendesk Sell











Leadsources fetches the YouTube campaign, ad group, and ad data, as well as more details, when users click your ads and land on your site.



Leadsources places the YouTube ad data directly into the hidden fields of your form.



When the form is submitted, the YouTube ad data along with lead details will be shown in Zendesk Sell (a form connection to Zendesk Sell is required).





How does Leadsources work?



When someone lands on your website, Leadsources fetches YouTube ad data and populates it into the hidden fields of the form. Once submitted, this data and lead information like name and email are transferred to Zendesk Sell.



The source data for each lead is thoroughly tracked by Leadsources:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As the table above explains, when UTM parameters aren't applicable—such as with organic sources like Google search or when your website appears in an article—Leadsources still tracks the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tracking systems, Leadsources tracks lead sources across all channels, whether paid or organic.



Performance reports: Lead, sales, and revenue by source



When you track YouTube Ads data in Zendesk Sell, you can create performance reports that look at:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This enables you to make better decisions for your YouTube Ads budget by concentrating on the campaigns, ad groups, and ads that result in the most leads, sales, and revenue.



Here are some reports that can help you track your performance!



1. Lead source reports



Create reports that quantify the leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report reveals which channel is delivering the most leads.























Example #2: Leads by YouTube campaign



Now, you can track leads for a specific lead source (e.g., YouTube) and monitor the effectiveness of each YouTube campaign.













Example #3: Leads by YouTube ad



After discovering which YouTube campaign produces the highest number of leads, you can analyze the ad group or ad that’s generating them.











2. Sales and revenue source reports



After identifying the YouTube campaign, ad group, and ad that generate leads, our next step is to determine whether these leads lead to sales and revenue.



To monitor sales and revenue effectively, connect your leads to a CRM like Zendesk Sell. This allows you to track how different channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders contribute.



With this data, you can refine your YouTube Ads strategy to focus on the most effective channels, sources, campaigns, ad groups, and ads for maximizing sales and revenue.



There are several sales and revenue reports you can create, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once the ads launched on YouTube and Google, the first "Leads by Channel" report showed that YouTube's Social Paid ads led to more leads than Google’s Search Paid ads.



When analyzing the sales and revenue data in Zendesk Sell, you found that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. You then adjusted your budget, shifting resources towards the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Zendesk Sell, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Zendesk Sell page.

### Track your YouTube Ads in Close CRM (without coding)

Leads generated from YouTube are integrated into Close CRM, but they can't be traced back to the specific YouTube ads. Furthermore, when a lead becomes a customer, identifying the exact YouTube ad remains unachievable.



Without proper tracking, evaluating your YouTube ads performance is impossible, making it challenging to know which ads attract leads and customers. This leads to spending on ads without clear insight into their success.



Thankfully, it's possible to directly link each lead to the specific YouTube campaign, ad group, and ad that generated it.



Let's break it down into steps!



How to Track YouTube Ads in Close CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources helps identify where your leads come from. After it’s installed on your site, it captures up to 7 source data points for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, place UTM parameters to capture campaign, ad group, and ad information from YouTube ads. Here’s a sample:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL should appear like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources tracks lead source data without requiring UTM parameters, ensuring complete tracking.





Step 3: Add the hidden fields in your form











Hidden fields are form elements that are not visible but contain information that gets included when the form is submitted.



The lead source information is stored in hidden fields by Leadsources. When the lead submits the form, Leadsources fills them with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Close CRM











Leadsources fetches YouTube campaign, ad group, and ad data along with additional details when users click on your ads and visit your site.



Leadsources fills the hidden fields on your form with the YouTube ad data it gathers.



When you submit the form, Close CRM will display both the YouTube ad data and lead details (connecting your form to Close CRM is a must).





How does Leadsources work?



Each time a visitor lands on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields on your form. Once the form is submitted, this data and lead details like name and email are transferred to Close CRM.



Every lead tracked by Leadsources is linked with its source data:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As outlined in the table above, when UTM parameters can’t be applied—like with organic sources such as Google search or when your website is published in an article—Leadsources will still track the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike most tools, Leadsources captures lead source information across both paid and organic marketing channels.



Performance reports: Lead, sales, and revenue by source



By capturing YouTube Ads data in Close CRM, you can generate performance reports that include:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By using this information, you can adjust your YouTube Ads budget to focus on the campaigns, ad groups, and ads that are most effective at driving leads, sales, and revenue.



Let's check out a few reports you can generate!



1. Lead source reports



Create performance reports that indicate the number of leads created by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you understand which channel is performing the best in lead generation.























Example #2: Leads by YouTube campaign



This allows you to track lead generation by focusing on a specific source (e.g., YouTube) and observing each campaign’s performance.













Example #3: Leads by YouTube ad



After determining the YouTube campaign that generates the most leads, you can break down the specific ad group or ad that’s driving the leads.











2. Sales and revenue source reports



With the knowledge of which YouTube campaign, ad group, and ad generate leads, it's time to assess whether those leads are converting into sales and revenue.



Connect your leads to a CRM like Close CRM, enabling you to track sales and revenue generated by all channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



By analyzing these insights, you can adjust your YouTube Ads strategy to target the channels, sources, campaigns, ad groups, and ads that bring in the highest sales and revenue.



It's possible to create a range of reports for sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on YouTube and Google, the first "Leads by Channel" report indicated that YouTube's Social Paid ads performed better than Google’s Search Paid ads in terms of lead generation.



Upon examining the sales and revenue data in Close CRM, you realized that the Search Paid channel delivered more revenue with fewer leads compared to the Social Paid channel. This insight led you to adjust your budget to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Close CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Close CRM page.

### Track your YouTube Ads in Sage CRM in 4 easy steps

You capture leads on YouTube and transfer them into Sage CRM, although it’s not possible to assign each lead to a specific YouTube ad. The same issue arises when leads transition into customers connecting them back to a YouTube ad isn’t feasible.



This lack of tracking means you can't measure the success of your YouTube ads, making it hard to see which ads generate leads and customers. Consequently, you allocate budget across ads without knowing their real impact.



Luckily, there’s a simple way to connect each lead with the exact YouTube campaign, ad group, and ad that attracted it.



Let's break it down into steps!



How to Track YouTube Ads in Sage CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources makes lead source tracking easy. Once it’s on your website, it records up to 7 pieces of information for each lead’s origin.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Use UTM parameters in your ad URL to track YouTube ad data, such as campaign, ad group, and ad details. Here’s an example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources tracks every lead’s source, even without UTM parameters, ensuring complete tracking.





Step 3: Add the hidden fields in your form











These hidden fields assist as form elements that store data out of the user's view but are submitted along with the form.



Leadsources captures lead source data in hidden fields. Upon form submission, these fields are automatically filled with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Sage CRM











When users arrive at your site after clicking your ads, Leadsources fetches the YouTube campaign, ad group, ad data, and more.



This YouTube ad data is automatically placed into the hidden fields of your form by Leadsources.



After the form is submitted, you can access both the YouTube ad data and lead details in Sage CRM (you need to integrate your form with Sage CRM).





How does Leadsources work?



As soon as a user arrives at your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. After submission, this data, along with the lead's information, is sent to Sage CRM.



Leadsources stores all the source data for every lead in your system:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As described in the table above, when UTM parameters are not used—like for organic sources such as Google search or when your website is published in an article—Leadsources will continue to capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources offers complete tracking by monitoring lead sources across both organic and paid marketing channels.



Performance reports: Lead, sales, and revenue by source



By monitoring YouTube Ads data through Sage CRM, you can create reports analyzing performance, like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This allows you to optimize your YouTube Ads investments by shifting your budget to the campaigns, ad groups, and ads that yield the best results in leads, sales, and revenue.



Take a look at the types of reports you can create!



1. Lead source reports



Produce reports that display the number of leads sourced from:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



With this report, you can evaluate which channel is responsible for generating the most leads.























Example #2: Leads by YouTube campaign



Now, you can focus on a specific lead source (e.g., YouTube) and track the number of leads brought in by every YouTube campaign.













Example #3: Leads by YouTube ad



Once you identify the YouTube campaign that generates the most leads, you can explore which ad group or ad is behind those results.











2. Sales and revenue source reports



Now that we've identified which YouTube campaign, ad group, and ad produce our leads, we must assess whether these leads are converting into sales and revenue.



For accurate tracking, link your leads to a CRM like Sage CRM. This lets you see the sales and revenue generated by different marketing channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



This data helps you reshape your YouTube Ads strategy by focusing on the channels, sources, campaigns, ad groups, and ads that yield the greatest sales and revenue.



You can generate different reports that give insights into sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the ad launch on Google and YouTube, the first "Leads by Channel" report revealed that YouTube’s Social Paid ads were more successful at generating leads than Google’s Search Paid ads.



After analyzing your sales and revenue data in Sage CRM, you discovered that the Search Paid channel brought in more revenue with fewer leads than the Social Paid channel. As a result, you reallocated your budget, directing more funds to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Sage CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Sage CRM page.

### How to capture your YouTube Ads in Copper CRM easily

You generate leads on YouTube and import them to Copper CRM, but you can’t match each lead with an individual YouTube ad. The issue also applies when a lead turns into a customer, as the initial YouTube ad remains unknown.



This lack of tracking prevents you from analyzing your YouTube ads performance, so you remain unsure which ads yield leads and customers. As a result, you spend on ads without knowing how well they’re performing.



Fortunately, an easy approach exists to match each lead to the exact YouTube campaign, ad group, and ad that brought it in.



Let's work through each step!



How to Track YouTube Ads in Copper CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracking lead origins. Add it to your website, and it collects up to 7 details on each lead’s source.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Add UTM parameters to your ad URL to track YouTube ad data, including campaign, ad group, and ad. Try this setup:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is how your final URL should look:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources ensures comprehensive tracking by capturing lead source data, even when UTM parameters are missing.





Step 3: Add the hidden fields in your form











Hidden fields are form inputs that stay out of sight for the user, but they hold data that gets transmitted with the form.



Leadsources stores all lead source information in hidden fields. When a lead submits the form, these fields are filled with YouTube Ads data automatically.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Copper CRM











When users click on your ads and land on your page, Leadsources fetches the YouTube campaign, ad group, ad data, and other data.



The YouTube ad data is automatically filled into the hidden fields of your form by Leadsources.



After the form submission, you can check the YouTube ad data and lead details in Copper CRM (ensure that your form is connected to Copper CRM).





How does Leadsources work?



When a user arrives on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. After the form is submitted, this data, along with the lead’s name and email, is forwarded to Copper CRM.



Leadsources tracks the source of each lead, keeping detailed data for every one:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As seen in the table above, when UTM parameters cannot be applied—like for organic sources such as Google search or when your website is referenced in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources stands out by tracking lead source data across every marketing channel, regardless of whether it’s paid or organic.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data in Copper CRM lets you create detailed performance reports like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This allows you to maximize your YouTube Ads budget by emphasizing on the campaigns, ad groups, and ads that generate the most leads, sales, and revenue.



Let’s dive into some of the reports you can create!



1. Lead source reports



Generate detailed reports that outline the number of leads produced by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



By using this report, you can identify the channel that generates the greatest number of leads.























Example #2: Leads by YouTube campaign



You can now focus on a lead source (e.g., YouTube) and monitor the number of leads generated by each individual YouTube campaign.













Example #3: Leads by YouTube ad



Once you know which YouTube campaign is the most effective at generating leads, you can analyze the ad group or ad that’s producing them.











2. Sales and revenue source reports



Having found the YouTube campaign, ad group, and ad responsible for our leads, the next step is to evaluate whether these leads are turning into sales and revenue.



To track the sales and revenue from your marketing activities, integrate your leads into a CRM like Copper CRM. This allows you to follow the performance of different channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



This data allows you to realign your YouTube Ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that contribute the most to sales and revenue.



You have the option to create various reports for sales and revenue tracking, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once ads went live on Google and YouTube, the first "Leads by Channel" report showed that Social Paid ads on YouTube produced more leads than Google’s Search Paid ads.



Reviewing the sales and revenue data in Copper CRM, you realized that the Search Paid channel was outperforming the Social Paid channel in terms of revenue, even with fewer leads. You then made the decision to allocate more funds to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Copper CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Copper CRM page.

### How to track your YouTube Ads in HubSpot CRM

You gather leads on YouTube and upload them to HubSpot CRM, however identifying each lead’s specific YouTube ad is not possible. Likewise, after a lead converts to a customer, there’s no means to trace them back to the exact YouTube ad.



Without tracking, it’s impossible to measure your YouTube ads effectiveness, so you can’t identify which ads are bringing in leads and customers. This results in spending on various ads without knowing their impact.



Luckily, there's a quick solution to associate each lead with the specific YouTube campaign, ad group, and ad that generated it.



Let’s go through the process, one step at a time!



How to Track YouTube Ads in HubSpot CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources allows you to track the source of each lead. Place it on your site, and it will gather up to 7 data points about each lead’s source.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Include UTM parameters in your ad URL to record YouTube ad data, like campaign, ad group, and specific ad. Here’s a recommended format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Please note: Even without UTM parameters, Leadsources ensures that lead source data is fully tracked.





Step 3: Add the hidden fields in your form











A hidden field is a form field that doesn’t display to the user but stores important information that gets submitted with the form.



These hidden fields contain the lead source data saved by Leadsources. Upon submission of the form, they are automatically filled with YouTube Ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in HubSpot CRM











Leadsources fetches YouTube campaign, ad group, ad data, and more as soon as users click your ads and visit your site.



After that, Leadsources transfers this YouTube ad data into the hidden fields of your form.



Once the form has been submitted, the YouTube ad data and lead details will be visible in HubSpot CRM (you must connect your form to HubSpot CRM).





How does Leadsources work?



Whenever someone visits your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of the form. Once submitted, this data and lead details such as name and email are sent to HubSpot CRM.



For each new lead, Leadsources tracks the full source data:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown in the table above, even if UTM parameters aren’t used—like for organic sources such as Google search or an article featuring your website—Leadsources continues to capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other services, Leadsources covers all marketing channels by tracking lead sources across both paid and organic.



Performance reports: Lead, sales, and revenue by source



By recording YouTube Ads data in HubSpot CRM, you can produce performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




With this data, you can reallocate your YouTube Ads budget to the campaigns, ad groups, and ads that bring in the highest leads, sales, and revenue.



Here are some of the reports you can put together!



1. Lead source reports



Develop reports that measure the number of leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to analyze which channel produces the highest volume of leads.























Example #2: Leads by YouTube campaign



This gives you the ability to focus on a particular lead source (e.g., YouTube) and track the number of leads from each YouTube campaign.













Example #3: Leads by YouTube ad



After identifying which YouTube campaign brings in the most leads, you can look at the ad group or ad responsible for generating those leads.











2. Sales and revenue source reports



Now that we've identified the YouTube campaign, ad group, and ad that drive our leads, we need to determine whether these leads are converting into sales and revenue.



To achieve comprehensive tracking, connect your leads to a CRM like HubSpot CRM. This gives you insight into the sales and revenue from all channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With this information, you can refine your YouTube Ads campaigns to focus on the channels, sources, campaigns, ad groups, and ads that produce the highest sales and revenue.



You can generate several reports that reflect sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The initial "Leads by Channel" report, after launching ads on Google and YouTube, showed that Social Paid ads on YouTube generated more leads than the Search Paid ads on Google.



After analyzing the sales and revenue data in HubSpot CRM, you discovered that the Search Paid channel brought in more revenue with fewer leads than the Social Paid channel. You used this insight to adjust your budget, giving more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in HubSpot CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in HubSpot CRM page.

### Easily capture your YouTube Ads in Sugar CRM (without coding)

You bring in leads via YouTube and store them in Sugar CRM, yet each lead’s source YouTube ad is untraceable. When a lead converts to a customer, connecting them back to the YouTube ad remains impossible.



By lacking data for tracking, you’re unable to determine your YouTube ads performance and can’t tell which ads attract leads and customers. Consequently, you end up investing in ads without understanding their full impact.



Luckily, you can simply link each lead to the exact YouTube campaign, ad group, and ad that attracted it.



Let's walk through each stage together!



How to Track YouTube Ads in Sugar CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution for tracking lead origins. Once active on your website, it captures up to 7 key data points for every lead generated.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To capture YouTube ad data, add UTM parameters to your ad URL for campaign, ad group, and ad details. Here’s an example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final version of the URL will look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: With Leadsources, lead source data is captured even without UTM parameters, ensuring thorough tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields are used in forms to store data that the user does not see, but which gets sent with the form submission.



Leadsources stores the lead source details in hidden fields. As the lead submits the form, these fields are filled with data from YouTube Ads automatically.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Sugar CRM











As users click on your ads and arrive at your site, Leadsources fetches the YouTube campaign, ad group, ad data, and additional data.



Leadsources takes the YouTube ad data and fills it into the hidden fields of your form.



Upon submitting the form, you can find the YouTube ad data and lead details in Sugar CRM (a connection to Sugar CRM is needed).





How does Leadsources work?



When a visitor lands on your site, Leadsources fetches YouTube ad data and populates it into your form's hidden fields. Upon form submission, this data, along with the lead’s name and email, is transmitted to Sugar CRM.



Leadsources records every lead source detail for each lead that comes in:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As reflected in the table above, when UTM parameters are not applicable—such as with organic sources like Google search or when your website is mentioned in an article—Leadsources still collects the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources provides a comprehensive solution, tracking lead sources across all marketing channels, both organic and paid.



Performance reports: Lead, sales, and revenue by source



By using Sugar CRM to track YouTube Ads data, you can create performance reports that highlight:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This insight helps you better distribute your YouTube Ads budget by prioritizing the campaigns, ad groups, and ads that drive the most leads, sales, and revenue.



Now, let’s go over a few reports you can easily create!



1. Lead source reports



Generate reports to show how many leads were generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows you which channel is driving the most lead conversions.























Example #2: Leads by YouTube campaign



Now, you can focus on a specific lead source (e.g., YouTube) and observe how many leads are generated by each campaign on YouTube.













Example #3: Leads by YouTube ad



Once you find the YouTube campaign with the highest lead generation, you can assess which specific ad group or ad is contributing the most to the results.











2. Sales and revenue source reports



Once we've tracked which YouTube campaign, ad group, and ad generate our leads, the focus shifts to understanding whether these leads are converting into sales and revenue.



To track your sales and revenue accurately, link your leads to a CRM such as Sugar CRM. This will allow you to measure the impact of your channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



Using these insights, you can optimize your YouTube Ads approach by prioritizing the channels, sources, campaigns, ad groups, and ads that generate the most sales and revenue.



You can create different types of reports to track sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After ads were launched on Google and YouTube, the initial "Leads by Channel" report revealed that YouTube's Social Paid ads brought in more leads than Google’s Search Paid ads.



When analyzing the sales and revenue data in Sugar CRM, you found that the Search Paid channel had a higher return on investment with fewer leads than the Social Paid channel. As a result, you decided to allocate more of your budget on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Sugar CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Sugar CRM page.

### Easily track your YouTube ads in Nimble CRM (without coding)

Leads captured on YouTube are sent to Nimble CRM, but you can’t track them back to individual YouTube ads. The challenge continues when leads turn into customers, as there’s no method to trace them back to their original YouTube ad.



Not being able to track YouTube ads performance restricts your ability to see which ads are effective at attracting leads and customers. As a consequence, you invest in multiple ads without clarity on their impact.



Fortunately, it's simple to attribute each lead to the particular YouTube campaign, ad group, and ad that captured it.



Let's take this step by step!



How to Track YouTube Ads in Nimble CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources simplifies lead source tracking. Add it to your site, and it will gather up to 7 pieces of data about each lead’s source.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Use UTM parameters in your ad URL to capture information about YouTube ads, including campaign, ad group, and ad. Try the following setup:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL should be formatted as shown below:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Just a reminder: Leadsources ensures full lead tracking by capturing source data even without UTM parameters.





Step 3: Add the hidden fields in your form











These hidden fields are form fields that aren't visible to the user but contain essential data that gets submitted along with the form.



The lead source information is saved in hidden fields by Leadsources. Upon form submission, these fields are automatically populated with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Nimble CRM











Leadsources fetches the YouTube campaign, ad group, and ad data whenever users click your ads and come to your website.



The YouTube ad data is entered into the hidden fields of your form by Leadsources.



When you submit the form, the YouTube ad data will be shown alongside the lead details in Nimble CRM (ensure your form is connected to Nimble CRM).





How does Leadsources work?



As soon as a user enters your site, Leadsources fetches YouTube ad data and populates it into the hidden fields on your form. Once submitted, this data, including lead details like name and email, is sent to Nimble CRM.



All the lead source data is tracked by Leadsources for every lead you capture:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As presented in the table above, when UTM parameters can't be used—like with organic sources such as Google search or when your website is included in an article—Leadsources still tracks the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike competitors, Leadsources tracks lead sources for all marketing activities, including both organic and paid channels.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data in Nimble CRM allows you to generate reports that show performance, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This allows you to optimize your YouTube Ads spending by focusing on the campaigns, ad groups, and ads that provide the best returns in leads, sales, and revenue.



Take a look at some of the reports that can be generated!



1. Lead source reports



Create reports that capture the number of leads driven by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you assess which channel is generating the most leads.























Example #2: Leads by YouTube campaign



Now, you can concentrate on one specific lead source (e.g., YouTube) and monitor the number of leads generated by each YouTube campaign.













Example #3: Leads by YouTube ad



After determining the YouTube campaign that drives the most leads, you can explore the specific ad group or ad responsible for that performance.











2. Sales and revenue source reports



Once you have data on which YouTube campaign, ad group, and ad are generating leads, the next step is to check whether these leads are converting into sales and revenue.



By connecting your leads to a CRM like Nimble CRM, you’ll gain visibility into sales and revenue across channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With this data, you can adjust your YouTube Ads strategy to target the channels, sources, campaigns, ad groups, and ads that deliver the highest sales and revenue.



You can generate multiple types of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of YouTube and Google ads, the first "Leads by Channel" report showed that YouTube's Social Paid ads were more effective in generating leads than Google’s Search Paid ads.



Upon reviewing your sales and revenue data in Nimble CRM, you found that the Search Paid channel was generating more revenue with fewer leads than the Social Paid channel. With this insight, you reallocated your budget to prioritize the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Nimble CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Nimble CRM page.

### How to track YouTube Ads data in Insightly (without coding)

You acquire leads from YouTube and direct them into Insightly, however it’s impossible to connect each lead to an individual YouTube ad. Similarly, when leads turn into customers, identifying the originating YouTube ad is not achievable.



This gap in tracking makes it impossible to measure your YouTube ads performance, so you can't see which ads are truly generating leads and customers. As a result, you spend on various ads without understanding their impact.



Luckily, there’s a quick way to match each lead with the specific YouTube campaign, ad group, and ad that led to its creation.



Let’s break it down, step by step!



How to Track YouTube Ads in Insightly



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool that helps track lead sources. Once installed on your website, it gathers up to 7 types of source data for every lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Add UTM parameters to your ad URL to collect YouTube ad details, including campaign, ad group, and ad specifics. The following is an example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final link will look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: With or without UTM parameters, Leadsources ensures comprehensive tracking by capturing all lead source data.





Step 3: Add the hidden fields in your form











A hidden field is an invisible form element that stores information which is sent along with the form.



The lead source data is kept in hidden fields by Leadsources. When the lead submits the form, these fields are filled automatically with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Insightly











When users click your ads and arrive at your site, Leadsources fetches YouTube campaign, ad group, ad data, and much more.



The YouTube ad data is subsequently placed into the hidden fields of your form by Leadsources.



After submitting the form, you can view the YouTube ad data and the lead details in Insightly (ensure your form is linked to Insightly).





How does Leadsources work?



Whenever a user lands on your website, Leadsources fetches YouTube ad data and populates it into the hidden fields on your form. Upon submission, this data, as well as the lead’s name and email, is transferred to Insightly.



Leadsources automatically gathers all lead source data for every lead it tracks:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As detailed in the table above, when UTM parameters aren’t applicable—like with organic sources such as Google search or your website being featured in an article—Leadsources will still capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources differentiates itself by tracking lead sources across all marketing channels, both paid and organic.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data within Insightly enables you to generate performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This helps you readjust your YouTube Ads budget by directing more resources to the campaigns, ad groups, and ads that generate the greatest leads, sales, and revenue.



Check out some of the reports you can generate!



1. Lead source reports



Generate reports that illustrate the number of leads sourced from:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you identify the channel that delivers the most leads.























Example #2: Leads by YouTube campaign



With this, you can focus on a specific lead source (e.g., YouTube) and track the lead count for each individual YouTube campaign.













Example #3: Leads by YouTube ad



After discovering which YouTube campaign generates the most leads, you can analyze the specific ad group or ad that contributes to that success.











2. Sales and revenue source reports



After discovering which YouTube campaign, ad group, and ad are producing our leads, we must now figure out whether these leads are resulting in sales and revenue.



To make this process efficient, connect your leads to a CRM like Insightly. With this connection, you can track sales and revenue from a variety of channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



This data helps you adjust your YouTube Ads strategy, highlighting the channels, sources, campaigns, ad groups, and ads that bring in the most sales and revenue.



It's possible to create different sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching the ads on both Google and YouTube, the first "Leads by Channel" report indicated that YouTube (Social Paid) generated a higher number of leads compared to Google’s Search Paid ads.



When reviewing the sales and revenue data in Insightly, you discovered that the Search Paid channel generated more revenue with fewer leads compared to the Social Paid channel. As a result, you decided to shift your budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Insightly, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Insightly page.

### Capture your YouTube Ads in Nutshell CRM in 4 steps

Leads flow from YouTube into Nutshell CRM, yet associating each one with a specific YouTube ad is impossible. Once a lead becomes a customer, the issue continues, connecting them back to the exact YouTube ad isn’t possible.



This lack of tracking prevents you from measuring the success of your YouTube ads, making it difficult to determine which ads bring in leads and customers. As a result, you continue spending without knowing each ad's value.



Luckily, there's a reliable way to connect each lead with the specific YouTube campaign, ad group, and ad that produced it.



We’ll move through this one step at a time!



How to Track YouTube Ads in Nutshell CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources helps you track the origin of your leads. Once on your site, it captures up to 7 pieces of source information for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, insert UTM parameters to track campaign, ad group, and ad details from YouTube ads. You can use the following suggestions:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The URL should end up looking like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources captures lead source data without needing UTM parameters, ensuring every lead is tracked comprehensively.





Step 3: Add the hidden fields in your form











Hidden fields are invisible form elements that store information which is submitted together with the form data.



Leadsources captures the lead source data in hidden fields. When the lead submits the form, YouTube Ads data is automatically filled into these fields.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Nutshell CRM











When users land on your site after clicking your ads, Leadsources fetches YouTube campaign, ad group, ad data, and more.



Leadsources then adds the YouTube ad data to the hidden fields of your form.



After submitting the form, the YouTube ad data and lead details will be available in Nutshell CRM (this requires connecting your form to Nutshell CRM).





How does Leadsources work?



Each time a visitor comes to your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once the form is completed and submitted, this data, along with the lead's details, is sent to Nutshell CRM.



Leadsources compiles and tracks lead source data for each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As the table above shows, in instances where UTM parameters cannot be applied—such as with organic sources like Google search or when your website is mentioned in an article—Leadsources continues to capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




While other tools may focus on specific channels, Leadsources tracks lead sources across both organic and paid campaigns.



Performance reports: Lead, sales, and revenue by source



By tracking YouTube Ads data in Nutshell CRM, you can create performance insights like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By using this data, you can shift your YouTube Ads budget toward the campaigns, ad groups, and ads that deliver the most significant leads, sales, and revenue.



Let’s explore the different reports you can generate!



1. Lead source reports



Compile reports that track the lead generation performance of:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



With this report, you can track which channel yields the most leads.























Example #2: Leads by YouTube campaign



You can now focus on a single lead source (e.g., YouTube) and keep track of how many leads each YouTube campaign has produced.













Example #3: Leads by YouTube ad



Once you find out which YouTube campaign produces the most leads, you can analyze the ad group or ad that's bringing in those leads.











2. Sales and revenue source reports



After identifying the YouTube campaign, ad group, and ad driving our leads, we now need to examine if these leads are converting into sales and revenue.



To track sales and revenue effectively, connect your leads to a CRM like Nutshell CRM. This will help you monitor the performance of various channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



This data allows you to improve your YouTube Ads strategy by focusing on the channels, sources, campaigns, ad groups, and ads that bring the most sales and revenue.



You can produce various reports that show sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After the ads were launched on Google and YouTube, the first "Leads by Channel" report demonstrated that YouTube (Social Paid) ads generated more leads than Google’s Search Paid ads.



After analyzing the sales and revenue data in Nutshell CRM, you discovered that the Search Paid channel produced more revenue with fewer leads compared to the Social Paid channel. Based on this, you decided to allocate more of your budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Nutshell CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Nutshell CRM page.

### Track your YouTube Ads in Freshworks CRM easily

Leads sourced from YouTube are directed into Freshworks CRM, but connecting them to a specific YouTube ads is not feasible. Even when these leads turn into customers, no link to the original YouTube ad can be established.



The lack of tracking restricts your ability to assess your YouTube ads performance, without providing clarity on which ads are driving leads and customers. Consequently, you allocate resources to ads without realizing their impact.



Luckily, an easy method allows you to link each lead to the exact YouTube campaign, ad group, and ad that brought it in.



Let's proceed step by step!



How to Track YouTube Ads in Freshworks CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a user-friendly tool for tracking lead sources. Place it on your website, and it will collect up to 7 data points on each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To gather data from YouTube ads, add UTM parameters to your ad URL for campaign, ad group, and ad tracking. Here’s a sample:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final link should be structured like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important to mention: Leadsources tracks lead source information, regardless of whether UTM parameters are present, ensuring thorough lead tracking.





Step 3: Add the hidden fields in your form











Form fields that are hidden from users can still hold valuable data that gets submitted with the form.



These hidden fields are used by Leadsources to store lead source data. When the lead submits the form, Leadsources automatically inputs YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Freshworks CRM











Leadsources fetches all relevant YouTube campaign, ad group, and ad data when users click your ads and visit your website.



Following this, Leadsources inserts the YouTube ad data into the hidden fields on your form.



Once the form is submitted, you will be able to see the YouTube ad data and lead details in Freshworks CRM (connecting the form to Freshworks CRM is necessary).





How does Leadsources work?



When someone lands on your website, Leadsources fetches YouTube ad data and populates it into the form’s hidden fields. After the form is submitted, the data, including the lead's name and email, is forwarded to Freshworks CRM.



With Leadsources, you get detailed lead source information for every individual lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As demonstrated in the table above, in cases where UTM parameters aren't usable—like organic sources such as Google search or when your website is included in an article—Leadsources still records the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources offers a unique advantage by tracking lead sources across every marketing channel, both paid and organic.



Performance reports: Lead, sales, and revenue by source



By capturing YouTube Ads data in Freshworks CRM, you gain the ability to generate performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This enables you to better allocate your YouTube Ads budget to the campaigns, ad groups, and ads that result in the highest leads, sales, and revenue.



Here are some reports that you can easily generate!



1. Lead source reports



Produce performance reports reflecting the number of leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report gives you insight into which channel is producing the most leads.























Example #2: Leads by YouTube campaign



This lets you focus on a particular lead source (e.g., YouTube) and track the leads, each campaign generates.













Example #3: Leads by YouTube ad



After determining the YouTube campaign that delivers the most leads, you can investigate which ad group or ad is responsible for the high conversion rate.











2. Sales and revenue source reports



Now that we know which YouTube campaign, ad group, and ad are generating the leads, our next step is to determine if these leads are translating into sales and revenue.



To track this data, integrate your leads into a CRM like Freshworks CRM. This enables you to monitor sales and revenue from multiple channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With this information, you can adjust your YouTube Ads strategy to prioritize the channels, sources, campaigns, ad groups, and ads that lead to the highest sales and revenue.



A selection of sales and revenue reports can be created, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once ads were launched on Google and YouTube, the first "Leads by Channel" report showed that YouTube (Social Paid) brought in more leads than Google’s Search Paid ads.



Upon reviewing the sales and revenue data in Freshworks CRM, you found that the Search Paid channel was driving higher revenue with fewer leads than the Social Paid channel. You then adjusted your budget to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Freshworks CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Freshworks CRM page.

### How to capture YouTube Ads data in Agile CRM (without coding)

When you gather leads on YouTube and pass them to Agile CRM, each lead is not associated with its respective YouTube ad. Additionally, when a lead transitions to a customer, linking them back to a particular YouTube ad remains unachievable.



Without tracking, you're unable to evaluate your YouTube ads effectiveness, so it’s unclear which ads are actually bringing in leads and customers. This results in spending on ads without fully understanding their performance.



Fortunately, there's a simple approach to trace each lead back to the specific YouTube campaign, ad group, and ad that generated it.



Let's go through each step carefully!



How to Track YouTube Ads in Agile CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources makes it easy to understand where your leads originate. After adding it to your site, it tracks up to 7 data points for each lead you capture.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, incorporate UTM parameters to capture information from YouTube ads, like campaign, ad group, and ad. Consider this example:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is what the final URL will look like:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Please note: Even without UTM parameters, Leadsources captures all lead source data for complete tracking.





Step 3: Add the hidden fields in your form











Hidden fields are fields within a form that do not appear to the user but contain data that is submitted when the form is sent.



Leadsources utilizes hidden fields to store lead source information. Upon form submission, these fields are automatically filled with data from YouTube Ads.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Agile CRM











As users click on your ads and enter your site, Leadsources fetches the YouTube campaign, ad group, ad data, and additional information.



Leadsources fills the hidden form fields with the YouTube ad data it has collected.



When the form is submitted, both the YouTube ad data and lead details will appear in Agile CRM (you need to connect your form to Agile CRM).





How does Leadsources work?



As soon as a visitor arrives on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of the form. After the form submission, this data, along with the lead's contact information, is sent to Agile CRM.



All the source data for each lead is tracked by Leadsources:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As outlined in the table above, when UTM parameters are not possible to use—such as with organic sources like Google search or an article featuring your website—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other software, Leadsources tracks lead source data across both organic and paid marketing channels.



Performance reports: Lead, sales, and revenue by source



With YouTube Ads data in Agile CRM, performance reports such as the following can be created:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




With this insight, you can adjust your YouTube Ads budget to focus on the campaigns, ad groups, and ads that are most successful in driving leads, sales, and revenue.



Let’s review some of the reports you can produce!



1. Lead source reports



Create reports that show how many leads came from:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



By using this report, you can identify the channel with the highest lead generation.























Example #2: Leads by YouTube campaign



Now, you can focus specifically on a lead source (e.g., YouTube) and track the performance of each YouTube campaign in terms of lead generation.













Example #3: Leads by YouTube ad



Once you've identified the most successful YouTube campaign, you can dive deeper into which ad group or ad is behind those leads.











2. Sales and revenue source reports



With the YouTube campaign, ad group, and ad responsible for generating our leads identified, it's time to check if these leads are converting into sales and revenue.



By connecting your leads to a CRM like Agile CRM, you’ll be able to track sales and revenue from different channels, sources, YouTube campaigns, ad groups, ads, landing pages, and their respective subfolders.



By using this data, you can refine your YouTube Ads tactics to focus on the channels, sources, campaigns, ad groups, and ads that result in the highest sales and revenue.



You can generate multiple reports to measure sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The "Leads by Channel" report after launching ads on YouTube and Google showed that Social Paid ads on YouTube generated more leads than the Search Paid ads on Google.



After analyzing the sales and revenue data in Agile CRM, you realized that despite fewer leads, the Search Paid channel brought in more revenue than the Social Paid channel. This insight has directed you to adjust your budget and invest more in the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Agile CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Agile CRM page.

### Easily track YouTube Ads data in Perfex (without coding)

Generating leads on YouTube and sending them to Perfex is possible, but tracing each lead back to a YouTube ad is beyond reach. After a lead becomes a customer, there’s still no possibility to tie that customer back to the specific YouTube ad.



The lack of tracking your YouTube ads prevents you from measuring their success, leaving you uncertain which ads attract leads and customers. Consequently, you spend on ads without knowing if they’re truly effective.



Luckily, you can easily connect each lead with the exact YouTube campaign, ad group, and ad that generated it.



Let's go through it step by step!



How to Track YouTube Ads in Perfex



Step 1: Add Leadsources in the head tag of your website











Leadsources provides an easy method for tracking lead origins. When inserted on your site, you can capture up to 7 key data points for every lead generated.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Use UTM parameters in your ad URL to gather data from YouTube ads, such as campaign, ad group, and ad. Here's how:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The URL at the end should be formatted like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources captures lead source data, even when UTM parameters are missing, providing full tracking for every lead.





Step 3: Add the hidden fields in your form











These hidden fields are form elements that remain invisible to users, yet they carry information that is submitted with the form.



Leadsources saves all lead source information in hidden fields. Once the lead submits the form, Leadsources automatically populates these fields with YouTube Ads details.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Perfex











Leadsources fetches the YouTube campaign, ad group, and ad data, along with other details, when users click your ads and reach your site.



Leadsources automatically fills these hidden fields with the YouTube ad data.



Once the form is submitted, Perfex will show the YouTube ad data and the lead details (connecting your form to Perfex is required).





How does Leadsources work?



Each time someone visits your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once the form is submitted, this data, along with the lead's name and email, is passed to Perfex.



Every lead tracked by Leadsources includes detailed source data:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown above in the table, when UTM parameters can't be applied—such as with organic sources like Google search or when your website is mentioned in an article—Leadsources will still capture the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other solutions, Leadsources tracks lead sources across both paid and organic channels for complete coverage.



Performance reports: Lead, sales, and revenue by source



By monitoring YouTube Ads data in Perfex, you can create performance analysis reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By tracking this data, you can refine your YouTube Ads budget to focus on the campaigns, ad groups, and ads that contribute the most to leads, sales, and revenue.



Let's go through a few of the reports you can generate!



1. Lead source reports



Create detailed reports that show the number of leads acquired through:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows you which channel is responsible for the highest lead generation.























Example #2: Leads by YouTube campaign



Now, you can track leads by focusing on a specific source (e.g., YouTube) and monitor how many leads each YouTube campaign brings in.













Example #3: Leads by YouTube ad



Once you determine the YouTube campaign with the highest lead generation, you can focus on the ad group or ad that is driving those leads.











2. Sales and revenue source reports



Now that we’ve identify which YouTube campaign, ad group, and ad are driving our leads, it's crucial to assess if these leads are converting into sales and revenue.



For this to work, link your leads to a CRM such as Perfex. This will allow you to track the sales and revenue generated by different channels, sources, YouTube campaigns, ad groups, ads, landing pages, and their subfolders.



With these insights, you can enhance your YouTube Ads strategy by targeting the channels, sources, campaigns, ad groups, and ads that yield the most sales and revenue.



You can produce a variety of reports focused on sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and YouTube, the first "Leads by Channel" report showed that YouTube's Social Paid ads produced more leads than Google’s Search Paid ads.



After examining the sales and revenue data in Perfex, you observed that the Search Paid channel had higher revenue with fewer leads than the Social Paid channel. This led you to adjust your budget and allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Perfex, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Perfex page.

### Capture YouTube Ads data in Keap in 4 easy steps

When leads come from YouTube to Keap, identifying which YouTube ad generated each lead is not possible. The same issue continues when leads turn into customers, as it's impossible to connect them back to the original YouTube ad.



Without tracking, you can't assess your YouTube ads performance, which makes it challenging to identify which ads are responsible for leads and customers. As a result, you spend money on ads without a full understanding of their return.



Fortunately, a simple solution exists to link each lead to the specific YouTube campaign, ad group, and ad that produced it.



Let's dive in, step by step!



How to Track YouTube Ads in Keap



Step 1: Add Leadsources in the head tag of your website











Leadsources makes it simple to know where your leads are coming from. Add it to your website, and it will track up to 7 details about each lead’s origin.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, add UTM parameters to capture key YouTube ad data, like campaign, ad group, and individual ad. Try the following format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is how the final URL should appear:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Just a note: Leadsources tracks lead source details even in the absence of UTM parameters, ensuring full lead tracking.





Step 3: Add the hidden fields in your form











Hidden fields are fields within a form that users don’t see, but they store data that gets submitted along with the form.



These hidden fields are where Leadsources stores lead source data. When a lead submits the form, Leadsources automatically fills them with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Keap











When users click your ads and land on your page, Leadsources fetches the YouTube campaign, ad group, ad data, and more.



This YouTube ad data is then added to the hidden fields of your form by Leadsources.



Upon form submission, you can see both the YouTube ad data and lead details in Keap (make sure to connect your form to Keap).





How does Leadsources work?



When a user enters your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once the form is submitted, this data and lead information like name and email are sent to Keap.



For each lead, Leadsources monitors the source data it comes from:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As demonstrated in the table above, when UTM parameters cannot be used—like for organic sources such as Google search or your website appearing in an article—Leadsources still records the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tools, Leadsources tracks lead sources across both paid and organic marketing channels.



Performance reports: Lead, sales, and revenue by source



When YouTube Ads data is tracked in Keap, you can generate reports that measure performance, like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This enables you to allocate your YouTube Ads budget more effectively by prioritizing the campaigns, ad groups, and ads that yield the most leads, sales, and revenue.



Here's an overview of the types of reports you can create!



1. Lead source reports



Develop performance reports displaying how many leads were generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



You can use this report to determine which channel brings in the most leads.























Example #2: Leads by YouTube campaign



You can now narrow your focus to a particular lead source (e.g., YouTube) and observe the number of leads created by each YouTube campaign.













Example #3: Leads by YouTube ad



After identifying the top-performing YouTube campaign, you can break down which ad group or ad is responsible for producing the most leads.











2. Sales and revenue source reports



Once we've identified the YouTube campaign, ad group, and ad that generate our leads, the next task is to measure whether these leads are translating into sales and revenue.



To implement this, sync your leads with a CRM like Keap, giving you the ability to track sales and revenue from different channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



Using this information, you can refine your YouTube Ads plan to focus on the channels, sources, campaigns, ad groups, and ads that produce the greatest sales and revenue.



A range of sales and revenue reports can be generated, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Upon launching Google and YouTube ads, the initial "Leads by Channel" report revealed that Social Paid ads on YouTube generated more leads than Search Paid ads on Google.



Analyzing the sales and revenue data in Keap revealed that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Based on these findings, you reallocated your budget to increase spending on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Keap, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Keap page.

### Track YouTube Ads data in Microsoft Dynamics CRM easily

You capture leads from YouTube and integrate them into Microsoft Dynamics CRM, but connecting each lead to a specific YouTube ad isn’t possible. As leads convert to customers, the challenge continues and you can't link them to their initial YouTube ad.



This absence of tracking means you can't evaluate your YouTube ads effectiveness, making it difficult to know which ones contribute to lead generation and customer acquisition. Thus, you end up spending on various ads without insight into their performance.



Luckily, there's an efficient way to trace each lead back to the precise YouTube campaign, ad group, and ad that attracted it.



Let's take it one step at a time!



How to Track YouTube Ads in Microsoft Dynamics CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracking lead sources. Once it’s on your site, it captures up to 7 source data points for each lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











To track YouTube ad data, place UTM parameters in your ad URL to record the campaign, ad group, and ad information. You might use the following format:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Even without UTM parameters, Leadsources ensures all lead source data is captured for comprehensive tracking.





Step 3: Add the hidden fields in your form











A hidden field is a type of form element that remains unseen by the user but holds data that is included when the form is submitted.



Leadsources captures lead source data within these hidden fields. As soon as the lead submits the form, Leadsources automatically inserts YouTube Ads data into them.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Microsoft Dynamics CRM











As users click on your ads and come to your site, Leadsources fetches the YouTube campaign, ad group, and ad data, plus additional information.



Leadsources proceeds to insert this YouTube ad data into the hidden fields of your form.



When the form is submitted, Microsoft Dynamics CRM will display the YouTube ad data along with the lead details (this requires connecting your form to Microsoft Dynamics CRM).





How does Leadsources work?



Whenever a visitor arrives on your site, Leadsources fetches the YouTube ad data and populates it into your form's hidden fields. When the form is submitted, this data, including the lead's name and email, is sent to Microsoft Dynamics CRM.



Leadsources keeps a record of all the lead source data for each lead generated:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As indicated in the table above, in situations where UTM parameters aren't applicable—like organic sources such as Google search or your website being included in an article—Leadsources still collects the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources stands apart from other tools by tracking lead sources across all types of marketing channels, both paid and organic.



Performance reports: Lead, sales, and revenue by source



By capturing YouTube Ads data in Microsoft Dynamics CRM, you can create detailed performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




By using this data, you can modify your YouTube Ads budget to focus on the campaigns, ad groups, and ads that deliver the best results in terms of leads, sales, and revenue.



Now, let's take a look at some of the reports you can generate!



1. Lead source reports



Create reports that track the number of leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you discover which channel is the most effective at generating leads.























Example #2: Leads by YouTube campaign



This allows you to focus on a specific lead source (e.g., YouTube) and measure the number of leads each YouTube campaign produces.













Example #3: Leads by YouTube ad



Once you determine which YouTube campaign brings in the most leads, you can analyze the ad group or ad responsible for generating them.











2. Sales and revenue source reports



Having identified the YouTube campaign, ad group, and ad responsible for generating our leads, we must now evaluate if these leads are leading to sales and revenue.



To enable this, connect your leads to a CRM like Microsoft Dynamics CRM, which will help you track sales and revenue from all your channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



By analyzing this data, you can improve your YouTube Ads approach, emphasizing the channels, sources, campaigns, ad groups, and ads that deliver the most sales and revenue.



 You have the ability to generate several reports that detail sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



The first "Leads by Channel" report, after launching ads on Google and YouTube, showed that YouTube's Social Paid ads led to more leads than Google's Search Paid ads.



After diving into the sales and revenue data in Microsoft Dynamics CRM, you saw that the Search Paid channel delivered more revenue with fewer leads than the Social Paid channel. Consequently, you shifted your budget towards the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Microsoft Dynamics CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Microsoft Dynamics CRM page.

### How to capture YouTube Ads data in Pipedrive (without coding)

Leads are generated on YouTube and directed to Pipedrive, yet each lead’s origin from a specific YouTube ad is untraceable. Consequently, after a lead becomes a customer, connecting that customer to the exact YouTube ad remains unfeasible.



Without tracking, you can't measure your YouTube ads performance, so it’s hard to tell which ads truly bring in leads and customers. As a result, you allocate budget across numerous ads without knowing their actual impact.



Luckily, it's simple to associate each lead with the specific YouTube campaign, ad group, and ad that brought it in.



We'll go over each step together!



How to Track YouTube Ads in Pipedrive



Step 1: Add Leadsources in the head tag of your website











Leadsources offers a simple way to identify lead origins. When added to your site, it gathers up to 7 types of source information for every lead you capture.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











Add UTM parameters to your ad URL to capture details from YouTube ads, including campaign, ad group, and ad. Consider using these examples:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL will look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Please note: Leadsources captures lead source information, even if UTM parameters are not included, for thorough lead tracking.





Step 3: Add the hidden fields in your form











Hidden fields in forms are not visible to users, yet they contain information that is sent with the form submission.



The lead source data is saved in these hidden fields by Leadsources. Upon form submission, Leadsources fills these fields with YouTube Ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Pipedrive











Leadsources fetches the YouTube campaign, ad group, ad data, and more when users click your ads and visit your site.



Afterward, Leadsources fills the hidden fields of your form with this YouTube ad data.



After the form submission, the YouTube ad data and lead details will be visible in Pipedrive (ensure your form is connected to Pipedrive).





How does Leadsources work?



Every time a user lands on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Upon form submission, this data, together with lead information, is forwarded to Pipedrive.



With Leadsources, you can track the source data for each and every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As the table above shows, when UTM parameters cannot be used—such as for organic sources like Google search or when your website is featured in an article—Leadsources continues to track the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other platforms, Leadsources keeps track of lead sources across every marketing channel, both organic and paid.



Performance reports: Lead, sales, and revenue by source



With YouTube Ads data tracked in Pipedrive, you can create reports that analyze performance, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




With this information, you can optimize your YouTube Ads budget based on the campaigns, ad groups, and ads that bring in the highest number of leads, sales, and revenue.



Here are a few examples of the reports you can generate!



1. Lead source reports



Create performance reports that highlight the number of leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



With this report, you can find out which channel generates the highest number of leads.























Example #2: Leads by YouTube campaign



Now, you can focus on a specific lead source (e.g., YouTube) and track how many leads each YouTube campaign generates.













Example #3: Leads by YouTube ad



After finding the YouTube campaign that generates the most leads, you can investigate which specific ad group or ad is driving those results.











2. Sales and revenue source reports



With the knowledge of which YouTube campaign, ad group, and ad are driving our leads, it's time to assess whether these leads are turning into sales and revenue.



To make this happen, integrate your leads with a CRM like Pipedrive. By doing so, you can track the sales and revenue generated by various channels, sources, YouTube campaigns, ad groups, ads, landing pages, and their subfolders.



This data allows you to adjust your YouTube Ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that generate the highest sales and revenue.



There are different types of reports you can generate to analyze sales and revenue, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After running ads on Google and YouTube, the initial "Leads by Channel" report revealed that YouTube's Social Paid ads generated more leads than Google's Search Paid ads.



Upon analyzing sales and revenue data in Pipedrive, you realized that the Search Paid channel was driving higher revenue, despite fewer leads, compared to the Social Paid channel. With this information, you adjusted your budget to prioritize the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Pipedrive, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Pipedrive page.

### How to track YouTube Ads data in Zoho CRM

You capture leads on YouTube and transfer them to Zoho CRM, but it's impossible to track each lead to a particular YouTube ad. Similarly, once a lead converts into a customer, there's no method to associate that customer back to a precise YouTube ad.



This inability to track your YouTube ads prevents you from measuring their performance, leaving you unsure which ads are effectively generating leads and customers. Consequently, you invest in multiple ads without a clear understanding of their effectiveness.



Fortunately, there's a simple method to connect each lead to the exact YouTube campaign, ad group, and ad responsible for it.



Let's walk through it one step at a time!



How to Track YouTube Ads in Zoho CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy-to-use tool that tracks where your leads come from. Once installed on your website, it collects up to 7 pieces of source data for each lead you generate.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, include UTM parameters to collect YouTube ad data, such as campaign, ad group, and specific ad. You could try using the following:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The completed URL should appear like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources tracks lead source data even without UTM parameters, ensuring complete tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields are form elements that users can’t see, but they hold data that is submitted with the form.



Leadsources stores lead source information in these hidden fields. When a lead submits the form, Leadsources automatically populates these fields with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Zoho CRM











When users click on your ads and arrive on your site, Leadsources fetches the YouTube campaign, ad group, and ad data, among other details.



Leadsources then populates the hidden fields of your form with this YouTube ad data.



Once the form is submitted, you can access the YouTube ad data along with the lead details in Zoho CRM (you'll need to connect your form to Zoho CRM).





How does Leadsources work?



When someone visits your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. After submission, this data, along with lead details like name and email, is sent to Zoho CRM.



Leadsources captures all the lead source data for every individual lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As illustrated in the table above, even when UTM parameters are not applicable—like with organic sources such as Google search or when your website is published in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike many other tools, Leadsources monitors lead sources across all marketing channels, whether organic or paid.



Performance reports: Lead, sales, and revenue by source



Tracking YouTube Ads data in Zoho CRM allows you to generate performance reports like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This enables you to adjust your YouTube Ads budget according to the campaigns, ad groups, and ads that generate the most leads, sales, and revenue.



Let’s explore some of the reports you can create!



1. Lead source reports



Generate performance reports showing the number of leads produced by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to identify the channel that produces the most leads.























Example #2: Leads by YouTube campaign



You can now concentrate on a particular lead source (e.g., YouTube) and monitor the leads generated by each YouTube campaign.













Example #3: Leads by YouTube ad



Once you identify the YouTube campaign that brings in the most leads, you can examine which ad group or ad is responsible for generating those leads.











2. Sales and revenue source reports



Now that we know which YouTube campaign, ad group, and ad are generating our leads, the next step is to find out if these leads are converting into sales and revenue.



To achieve this, connect your leads to a CRM such as Zoho CRM. This allows you to monitor sales and revenue coming from different channels, sources, YouTube campaigns, ad groups, ads, landing pages, and subfolders.



With this data, you can optimize your YouTube Ads strategy by focusing on the channels, sources, campaigns, ad groups, and ads that drive the most sales and revenue.



You can create various reports to track sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once the ads were launched on Google and YouTube, the first "Leads by Channel" report indicated that YouTube (Social Paid) outperformed Google (Search Paid) in lead generation.



However, after reviewing the sales and revenue data in Zoho CRM, you found that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. As a result, you decided to reallocate your budget, focusing more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Zoho CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Zoho CRM page.

### How to capture your YouTube Ads in Salesforce (without coding)

You generate leads on YouTube and send them to Salesforce, but you can't connect each lead to a specific YouTube ad. Likewise, when a lead becomes a customer, there's no way to link that customer back to an exact YouTube ad.



This lack of tracking stops you from measuring your YouTube ads' performance, making it hard to know which ads are actually bringing in leads and customers. As a result, you spend on many ads without really understanding their impact.



Luckily, there's an easy way to link each lead to the specific YouTube campaign, ad group, and ad that generated it.



Let's go through it step by step!



How to Track YouTube Ads in Salesforce



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your YouTube Ads











In your ad URL, add UTM parameters to capture YouTube ad data, including campaign, ad group, and ad. You can use the following:




UTM_source=YouTube



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?&UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources captures lead source data—even without UTM parameters—ensuring comprehensive tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields are form fields that are invisible to the user but can store information that gets submitted along with the form.



Leadsources saves lead source data in these hidden fields. When a lead submits the form, Leadsources automatically fills these fields with YouTube Ads data.



➡️ How to add hidden fields to your form





Step 4: Capture the YouTube Ads data in Salesforce











When users click your ads and land on your site, Leadsources fetches the YouTube campaign, ad group, ad data, and more.



Leadsources then fills this YouTube ad data into the hidden fields of your form.



When the form is submitted, you can view the YouTube ad data along with lead details in Salesforce (requires connecting your form to Salesforce).





How does Leadsources work?



Whenever someone lands on your site, Leadsources fetches YouTube ad data and populates it into the hidden fields of your form. Once the form is submitted, this data, along with lead information like name and email, is sent to Salesforce.



Leadsources tracks all this lead source data for each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown in the table above, when UTM parameters can’t be applied—such as with organic sources like Google search or a publication of your website in an article—Leadsources still captures the following lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tools, Leadsources tracks lead source across all marketing channels, both organic and paid.



Performance reports: Lead, sales, and revenue by source



By tracking YouTube Ads data in Salesforce, you can create performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. YouTube campaign)



Leads, sales, and revenue by term (aka. YouTube ad group)



Leads, sales, and revenue by content (aka. YouTube ad)




This helps you adjust your YouTube Ads budget based on the campaigns, ad groups, and ads that drive the most leads, sales, and revenue.



Let's look at some of the reports you can generate!



1. Lead source reports



Create performance reports that display the number of leads generated by:




Channel



Source



Campaign (aka. YouTube campaign)



Term (aka. YouTube ad group)



Content (aka. YouTube ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you determine which channel generates the most leads.























Example #2: Leads by YouTube campaign



Now you can focus on a specific lead source (e.g., YouTube) and track the number of leads generated by each YouTube campaign.













Example #3: Leads by YouTube ad



After identifying the YouTube campaign that drives the most leads, you can analyze which specific ad group or ad is generating those leads.











2. Sales and revenue source reports



Now that we know which YouTube campaign, ad group, and ad generate our leads, we need to determine if these leads are converting into sales and revenue.



To do this, connect your leads to a CRM like Salesforce. This lets you track sales and revenue generated by various channels, sources, YouTube campaigns, ad groups, ads, landing pages, and landing page subfolders.



With this data, you can refine your YouTube Ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that bring in the highest sales and revenue.



You can generate a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., YouTube ad group)



Sales and revenue by content (e.g., YouTube ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on Google and YouTube, the initial "Leads by Channel" report showed that Social Paid ads (YouTube) generated more leads than Search Paid ads (Google).



However, after analyzing sales and revenue data in Salesforce, you discovered that the Search Paid channel brought in higher revenue with fewer leads than the Social Paid channel. Based on this insight, you adjusted your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Salesforce, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Salesforce page.

### Capture your Instagram ads in LeadSquared easily

Gathering Instagram leads and transferring them to LeadSquared doesn’t let you tie each lead to a specific ad. Likewise, as leads convert to customers, tracking them back to their Instagram campaign source becomes impossible.



Without tracking, it’s nearly impossible to measure the effectiveness of Instagram ads, meaning you can't tell which ads drive leads and customers. This could lead to ad spending with no insight into performance.



Luckily, a reliable solution lets you trace each lead back to the specific Instagram campaign, ad set, and ad that brought it in.



We’ll go over each step of the process together!



How to Track Instagram Ads in LeadSquared 



Step 1: Add Leadsources in the head tag of your website











Leadsources helps you quickly identify lead origins. Once it’s on your website, it tracks up to 7 specific types of source data for each lead.




Sign up for Leadsources.io for free.



Follow the guide to position the Leadsources tracking code in the head tag of your website.














Step 2: Add the UTM parameters to your Instagram ads











To gather Instagram ad insights, attach UTM parameters to your ad URL that outline campaign, ad set, and ad details. Use this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should resemble this format:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note: Leadsources ensures that all lead source data is collected, regardless of UTM parameter use, so every lead is fully tracked.





Step 3: Add the hidden fields in your form











Hidden fields in forms may be invisible to users, but they play a crucial role in gathering and saving submitted information.



Leadsources stores lead source details in the hidden fields of your form. When a lead submits the form, these fields automatically populate with data from Instagram ads.



Leadsources works with all popular form builders. For detailed steps on incorporating hidden fields into your form, refer to this guide.





Step 4: Capture the Instagram ads data in LeadSquared











When users engage with your ads and arrive at your site, Leadsources collects the Instagram campaign, ad set, ad data, and additional information.



The hidden fields of your form collect Instagram ads data sourced from Leadsources.



Therefore, after the form is submitted, you can inspect the Instagram ad data and lead details in LeadSquared (this requires establishing a connection between your form and LeadSquared).





How does Leadsources work?



Each time a user visits your site, Leadsources fetches Instagram ad data and fills the hidden fields of your form. After submission, this information is sent to LeadSquared, including the lead details you've collected (such as name and email).



Leadsources maintains a record of all lead source information tied to individual leads:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above illustrates that in cases where UTM parameters are not functional—such as with organic sources like Google search or Instagram bio links—Leadsources effectively gathers certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike many platforms, Leadsources successfully monitors lead sources across every marketing channel, including both organic and paid strategies.



Performance reports: Lead, sales, and revenue by source



Tracking Instagram ads data in LeadSquared helps you create detailed performance reports, for instance:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you realign your Instagram budget according to the campaigns, ad sets, and ads that yield the most leads, sales, and revenue.



Let’s investigate the types of reports you can create:



1. Lead source reports



Create performance reports that clarify the number of leads resulting from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report details which channel produces the largest stream of leads.























Example #2: Leads by Instagram campaign



You can now focus on a specific lead source (e.g., Instagram) and review the number of leads that each Instagram campaign generates.













Example #3: Leads by Instagram ad



After uncovering the Instagram campaign that yields the highest lead count, you can evaluate which specific ad group or ad is responsible for attracting those leads.











2. Sales and revenue source reports



After detecting the Instagram campaign, ad set, and ad that yield our leads, we need to assess whether these leads are contributing to sales and revenue.



To improve this process, connect your leads to a CRM such as LeadSquared. This integration allows you to track sales and revenue across diverse channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their associated subfolders.



This information allows you to readjust your Instagram ad strategy, emphasizing the channels, sources, campaigns, ad sets, and ads that have resulted in the largest sales and revenue.



You can produce various reports on sales and revenue, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and Instagram, the preliminary "Leads by Channel" report showed that Social Paid ads (Instagram) yielded more leads compared to Search Paid ads.



However, after examining the sales and revenue metrics in LeadSquared, you realized that the Search Paid channel achieved higher revenue with a lower lead count compared to the Social Paid channel. Thus, you modified your budget to allocate more resources toward the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in LeadSquared, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in LeadSquared page.

### How to track Instagram ads data in Thryv CRM (without coding)

Moving leads from Instagram into Thryv CRM doesn’t allow you to associate each lead with a unique ad. Additionally, as these leads turn into customers, associating them back to an Instagram campaign is not achievable.



Without the ability to track, it’s difficult to assess the performance of your Instagram ads, so you don’t know which ads convert leads and customers. This may lead to continued ad spend with no sense of effectiveness.



Fortunately, there’s a simple way to associate every lead with the specific Instagram campaign, ad set, and ad that sourced it.



We’ll move through the process, step by step!



How to Track Instagram Ads in Thryv CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a user-friendly tool for determining where leads originate. Once active on your site, it collects up to 7 types of source data per lead.




Sign up for Leadsources.io for free.



Use this guide to insert the Leadsources tracking code into the head section of your website.














Step 2: Add the UTM parameters to your Instagram ads











To monitor Instagram ad performance, attach UTM parameters to your ad URL that highlight the campaign, ad set, and ad details. Use this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be formatted as follows:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Please note that Leadsources gathers all information about lead sources, independent of UTM parameter usage, ensuring thorough tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields within forms are not displayed to users, yet they still capture and retain submitted information.



Leadsources keeps lead source information in the hidden fields of your form. When a lead submits the form, these fields are automatically filled with data from the Instagram ads.



Leadsources is developed to integrate with all major form builders. For detailed steps on adding hidden fields to your form, please see this guide.





Step 4: Capture the Instagram ads data in Thryv CRM











When users click on your ads and visit your site, Leadsources pulls in information from the Instagram campaign, ad set, ad, and other relevant data.



The hidden fields in your form obtain Instagram ads data provided by Leadsources.



Thus, following form submission, you can assess the Instagram ad data and lead details in Thryv CRM (this involves setting up a connection between your form and Thryv CRM).





How does Leadsources work?



When a visitor lands on your site, Leadsources collects Instagram ad data and populates the hidden fields of your form. After the form is submitted, this information is dispatched to Thryv CRM, which includes the lead data you've gathered (such as name and email).



Leadsources gathers all the lead source information applicable to each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above points out that when UTM parameters are not feasible—such as with organic sources like Google search or Instagram bio links—Leadsources successfully obtains certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




In distinction from other platforms, Leadsources is designed to track lead sources throughout every marketing channel, both organic and paid.



Performance reports: Lead, sales, and revenue by source



Examining Instagram ads data through Thryv CRM allows you to construct performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to adjust your Instagram budget in response to the campaigns, ad sets, and ads that contribute the most leads, sales, and revenue.



Let’s uncover the different reports that you are able to create:



1. Lead source reports



Create performance reports that reveal the number of leads acquired from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows which channel is most effective at generating leads.























Example #2: Leads by Instagram campaign



You can now direct your focus toward a specific lead source (e.g., Instagram) and assess how many leads each Instagram campaign brings in.













Example #3: Leads by Instagram ad



After discovering the Instagram campaign that has the highest lead volume, you can examine which specific ad group or ad is responsible for generating those leads.











2. Sales and revenue source reports



After finding the Instagram campaign, ad set, and ad that generate our leads, we need to investigate if these leads result in sales and revenue.



To make this process easier, connect your leads to a CRM such as Thryv CRM. This connection enables tracking of sales and revenue through various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their related subfolders.



This information allows you to enhance your Instagram ad strategy, targeting the channels, sources, campaigns, ad sets, and ads that are most effective in generating sales and revenue.



There are multiple sales and revenue reports that can be created, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Upon initiating ads on Google and Instagram, the initial "Leads by Channel" report confirmed that Social Paid ads (Instagram) outperformed Search Paid ads in terms of lead acquisition.



However, upon reviewing the sales and revenue insights in Thryv CRM, you discovered that the Search Paid channel was responsible for higher revenue with a lower lead count compared to the Social Paid channel. Thus, you revised your budget to allocate more resources into the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Thryv CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Thryv CRM page.

### Easily track Instagram ads data in ClickUp CRM

Collecting leads from Instagram and adding them to ClickUp CRM lacks the ability to identify each lead with a unique ad. Similarly, as leads turn into customers, it becomes challenging to link them to the original Instagram campaign.



Without tracking in place, understanding the impact of your Instagram ads is challenging, so you can’t identify which ads generate leads and customers. This can lead to investing in ads without knowing their effectiveness.



Luckily, there’s a method that enables you to tie each lead back to the specific Instagram campaign, ad set, and ad it came from.



Let’s take it step by step through the process!



How to Track Instagram Ads in ClickUp CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources simplifies identifying the source of your leads. Once inserted on your website, it tracks up to 7 types of source data for each lead.




Sign up for Leadsources.io for free.



Use this guide to place the Leadsources tracking code directly in your website’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To extract data from Instagram ads, include UTM parameters in your ad URL, detailing the campaign, ad set, and ad components. Follow this structure:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be presented like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Reminder: Leadsources accumulates all lead source information, regardless of the use of UTM parameters, ensuring that every lead is accurately tracked.





Step 3: Add the hidden fields in your form











Hidden fields in forms are not accessible to users, but they still function to gather and store submitted information.



Leadsources utilizes hidden fields in your form to retain lead source information. When a lead completes the form, these fields are populated with data from Instagram ads automatically.



Leadsources is designed to be compatible with all popular form builders. For a detailed walkthrough on adding hidden fields to your form, please refer to this guide.





Step 4: Capture the Instagram ads data in ClickUp CRM











When users tap on your ads and come to your site, Leadsources pulls information from the Instagram campaign, ad set, ad data, and additional sources.



The hidden fields of your form are populated with data from Instagram ads via Leadsources.



Accordingly, once you submit the form, you can review the Instagram ad data and lead details in ClickUp CRM (this requires integrating your form with ClickUp CRM).





How does Leadsources work?



Whenever a user arrives on your site, Leadsources gathers Instagram ad data and inserts it into the hidden fields of your form. After the form is submitted, this information is delivered to ClickUp CRM, along with the lead details you've captured (such as name and email).



Leadsources tracks all the lead source information linked to every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above reveals that when UTM parameters are unusable—such as with organic sources like Google search or Instagram bio links—Leadsources successfully collects specific lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other solutions, Leadsources has the capability to monitor lead sources across every marketing channel, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



Analyzing Instagram ads data with ClickUp CRM lets you develop performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to shift your Instagram budget according to the campaigns, ad sets, and ads that drive the most leads, sales, and revenue.



Let’s dive into the different reports you can generate:



1. Lead source reports



Create performance reports that reflect the number of leads sourced from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report uncovers which channel contributes the most to lead generation.























Example #2: Leads by Instagram campaign



You can now shift your focus to a particular lead source (e.g., Instagram) and track how many leads are generated by every Instagram campaign.













Example #3: Leads by Instagram ad



Once you determine the Instagram campaign with the highest lead volume, you can review which specific ad group or ad is generating those leads.











2. Sales and revenue source reports



After recognizing the Instagram campaign, ad set, and ad that produce our leads, we must evaluate if these leads are leading to sales and revenue.



To support this process, integrate your leads with a CRM such as ClickUp CRM. This connection allows for tracking sales and revenue across diverse channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their relevant subfolders.



This information helps you to reshape your Instagram ad strategy, prioritizing the channels, sources, campaigns, ad sets, and ads that have led to the most significant sales and revenue.



It is possible to compile diverse sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching advertising campaigns on Google and Instagram, the first "Leads by Channel" report highlighted that Social Paid ads (Instagram) outperformed Search Paid ads in acquiring leads.



However, after assessing the sales and revenue statistics in ClickUp CRM, you realized that the Search Paid channel produced higher revenue with fewer leads than the Social Paid channel. Thus, you decided to modify your budget to allocate more funds to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ClickUp CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ClickUp CRM page.

### How to capture Instagram ads data in Kylas CRM

When you bring leads from Instagram into Kylas CRM, you can't assign a specific ad to each lead. Moreover, when these leads become customers, tracing them back to a particular Instagram campaign is out of reach.



Without tracking capabilities, assessing the success of Instagram ads is challenging, making it hard to see which ads produce leads and customers. This may lead to ad investments without clarity on their impact.



Luckily, an effective method allows you to connect each lead with the exact Instagram campaign, ad set, and ad where it started.



Let’s work through the process in a step-by-step approach!



How to Track Instagram Ads in Kylas CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources provides an easy way to discover lead sources. After installation on your website, it monitors up to 7 different source data types for each lead.




Sign up for Leadsources.io for free.



Refer to the instructions in this guide to add the Leadsources tracking code to your website’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To record Instagram ad data, include UTM parameters in your ad URL, specifying the campaign, ad set, and ad information. Follow this structure:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL is expected to follow this structure:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Important: Leadsources compiles all lead source data, irrespective of whether UTM parameters are in place, ensuring full tracking for every lead.





Step 3: Add the hidden fields in your form











While users may not notice hidden fields in forms, these fields are still capable of collecting and storing the submitted data.



Hidden fields in your form serve as storage for lead source information collected by Leadsources. When a lead completes the form, these fields are populated with Instagram ads data automatically.



Leadsources is designed for use with all prominent form builders. For complete instructions on how to add hidden fields to your form, please consult this guide.





Step 4: Capture the Instagram ads data in Kylas CRM











When users select your ads and navigate to your website, Leadsources extracts details from the Instagram campaign, ad set, ad data, and more.



Instagram ads data is received in the hidden fields of your form through Leadsources.



Consequently, when you submit the form, you can view the Instagram ad data and lead information in Kylas CRM (this requires connecting your form to Kylas CRM).





How does Leadsources work?



Whenever someone visits your site, Leadsources retrieves Instagram ad data and places it in the hidden fields of your form. Once submitted, this data is sent to Kylas CRM, along with the lead information you've captured (like name and email).



Leadsources notes down all the lead source data associated with every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above indicates that in scenarios where UTM parameters are ineffective—like organic sources such as Google search or Instagram bio links—Leadsources efficiently retrieves certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other services, Leadsources effectively tracks lead sources across all types of marketing channels, whether they are organic or paid.



Performance reports: Lead, sales, and revenue by source



Using Kylas CRM to monitor Instagram ads data enables you to generate various performance reports, like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This enables you to reassign your Instagram budget based on the campaigns, ad sets, and ads that generate the highest leads, sales, and revenue.



Let’s discuss the various reports you can generate:



1. Lead source reports



Formulate performance reports that show the number of leads traced back to:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report provides clarity on which channel leads to the greatest number of leads.























Example #2: Leads by Instagram campaign



Now you have the ability to concentrate on a particular lead source (e.g., Instagram) and quantify how many leads are generated by each Instagram campaign.













Example #3: Leads by Instagram ad



Once you find the Instagram campaign that results in the most leads, you can analyze which particular ad group or ad is contributing to that lead generation.











2. Sales and revenue source reports



Once we ascertain the Instagram campaign, ad set, and ad driving our leads, we must determine if these leads are turning into sales and revenue.



To assist in this process, integrate your leads with a CRM like Kylas CRM. This connection facilitates the tracking of sales and revenue across multiple channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their respective subfolders.



This data enables you to improve your Instagram ad strategy, concentrating on the channels, sources, campaigns, ad sets, and ads that contribute the most to sales and revenue.



It’s possible to develop different sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After deploying ads on Google and Instagram, the first "Leads by Channel" report indicated that Social Paid ads (Instagram) were more effective in generating leads than Search Paid ads.



Nevertheless, after investigating the sales and revenue data in Kylas CRM, you found that the Search Paid channel yielded more revenue with fewer leads than the Social Paid channel. Therefore, you decided to adjust your budget to provide more support to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Kylas CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Kylas CRM page.

### Easily capture Instagram ads data in SAP in 4 easy steps

When transferring leads from Instagram to SAP, each lead can’t be matched to a particular ad. Furthermore, once they convert into customers, tracking their origin from a specific Instagram campaign is not possible.



Tracking is essential, and without it, measuring your Instagram ads success is hard, leaving you unable to identify which ads drive leads and customers. This can result in ad spending with limited insight into outcomes.



Luckily, a system is available to link each lead to the exact Instagram campaign, ad set, and ad responsible for generating it.



Let’s walk through each step of the process!



How to Track Instagram Ads in SAP



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracing lead sources. When placed on your website, it captures up to 7 source data points for each lead.




Sign up for Leadsources.io for free.



Follow the steps in this guide to embed the Leadsources tracking code within your site’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To capture data from your Instagram ads, add UTM parameters to the ad URL that includes campaign, ad set, and ad specifics. Use this structure:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should take this shape:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note: Leadsources retrieves all lead source data, even when UTM parameters aren’t applied, ensuring complete tracking of every lead.





Step 3: Add the hidden fields in your form











Although hidden fields in forms are hidden from users, they continue to gather and save any information submitted.



The hidden fields in your form are where Leadsources retains lead source information. When a lead submits the form, those fields are automatically populated with data gathered from Instagram ads.



Leadsources is tailored to work with all common form builders. For step-by-step instructions on incorporating hidden fields into your form, consult this guide.





Step 4: Capture the Instagram ads data in SAP











When users interact with your ads and get to your site, Leadsources captures data from the Instagram campaign, ad set, ad, and extra details.



Leadsources transmits Instagram ads data to the hidden fields within your form.



As such, after submitting the form, you can analyze the Instagram ad data and lead information in SAP (this requires you to connect your form with SAP).





How does Leadsources work?



Each time a visitor accesses your website, Leadsources fetches Instagram ad data and stores it in the hidden fields of your form. After submission, this information is sent to SAP, including the lead data you've collected (like name and email).



Leadsources retains all relevant lead source data for each specific lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above confirms that in instances where UTM parameters can't be implemented—like organic sources such as Google search or Instagram bio links—Leadsources accurately fetches certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike traditional platforms, Leadsources can accurately track lead sources across all marketing channels, including organic and paid.



Performance reports: Lead, sales, and revenue by source



Monitoring Instagram ads data in SAP facilitates the creation of performance reports, for example:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This aids you in reallocating your Instagram budget in relation to the campaigns, ad sets, and ads that bring in the greatest leads, sales, and revenue.



Let’s analyze the various reports you can produce:



1. Lead source reports



Prepare performance reports that indicate the number of leads derived from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report presents findings on which channel creates the highest lead volume.























Example #2: Leads by Instagram campaign



Now you can focus on a specific lead source (e.g., Instagram) and measure the number of leads generated by each Instagram campaign.













Example #3: Leads by Instagram ad



After identifying the Instagram campaign that delivers the greatest number of leads, you can explore which ad group or ad is driving that success.











2. Sales and revenue source reports



Once we identify the Instagram campaign, ad set, and ad responsible for our leads, we should analyze whether these leads convert into sales and revenue.



To optimize this process, link your leads to a CRM like SAP. This integration provides the capability to track sales and revenue across different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their corresponding subfolders.



This data supports you in reshaping your Instagram ad strategy, focusing on the channels, sources, campaigns, ad sets, and ads that have achieved the highest levels of sales and revenue.



You can generate a variety of sales and revenue reports, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and Instagram, the preliminary "Leads by Channel" report found that Social Paid ads (Instagram) were more successful at lead generation than Search Paid ads.



Nevertheless, after analyzing the sales and revenue data in SAP, you recognized that the Search Paid channel generated more revenue despite a smaller lead count than the Social Paid channel. Consequently, you adjusted your budget to invest more in the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in SAP, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in SAP page.

### Capture your Instagram ads in ActiveCampaign CRM (without coding)

As you bring leads from Instagram to ActiveCampaign CRM, there’s no solution to connect each one to a specific ad. Additionally, once leads become customers, you won’t be able to identify the exact Instagram campaign that generated them.



The absence of tracking complicates evaluating your Instagram ads success, making it impossible to determine which ads yield leads and customers. This may lead to ad spending with no understanding of their return.



Fortunately, a solution exists to connect every lead to its originating Instagram campaign, ad set, and ad.



We’ll cover the process one step at a time!



How to Track Instagram Ads in ActiveCampaign CRM



Step 1: Add Leadsources in the head tag of your website











With Leadsources, tracking lead origins is effortless. Once integrated with your website, it gathers up to 7 categories of source data for each lead.




Sign up for Leadsources.io for free.



Follow the directions in this guide to add the Leadsources tracking code in your website’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To obtain Instagram ad data, add UTM parameters to your ad URL that cover the campaign, ad set, and ad specifics. Use the following structure:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL must appear in this way:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note: Regardless of UTM parameter usage, Leadsources collects all lead source data, ensuring comprehensive tracking for every lead.





Step 3: Add the hidden fields in your form











Though users cannot see hidden fields in forms, these fields still collect and preserve the data that has been submitted.



Within your form, Leadsources holds lead source information in hidden fields. When a lead submits the form, those fields are automatically filled with data from Instagram ads.



Leadsources is built to work with all leading form builders. For comprehensive instructions on how to incorporate hidden fields into your form, refer to this guide.





Step 4: Capture the Instagram ads data in ActiveCampaign CRM











When users select your ads and arrive at your webpage, Leadsources gathers data from the Instagram campaign, ad set, ad, and other related details.



Your form's hidden fields are populated with Instagram ads data collected by Leadsources.



Consequently, after the form is submitted, you can access the Instagram ad data and lead information in ActiveCampaign CRM (this requires establishing a link between your form and ActiveCampaign CRM).





How does Leadsources work?



When a visitor reaches your site, Leadsources pulls Instagram ad data and places it into the hidden fields of your form. After they submit the form, this information is sent to ActiveCampaign CRM, including the lead data you've recorded (like name and email).



Leadsources logs every detail of the lead source information connected to each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above highlights that in cases where UTM parameters can't be employed—like organic sources such as Google search or Instagram bio links—Leadsources effectively pulls in certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike its competitors, Leadsources is equipped to track lead sources through every marketing channel, both organic and paid.



Performance reports: Lead, sales, and revenue by source



Observing Instagram ads data through ActiveCampaign CRM provides the ability to create performance reports, like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you modify your Instagram budget based on which campaigns, ad sets, and ads produce the highest leads, sales, and revenue.



Let’s review the various reports that you have the ability to create:



1. Lead source reports



Create performance reports that present the number of leads generated from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report highlights which channel is responsible for the largest number of leads.























Example #2: Leads by Instagram campaign



Now you have the opportunity to target a specific lead source (e.g., Instagram) and analyze the lead generation from each Instagram campaign.













Example #3: Leads by Instagram ad



After recognizing the Instagram campaign that brings in the most leads, you can investigate which particular ad group or ad is creating those leads.











2. Sales and revenue source reports



Once we determine the Instagram campaign, ad set, and ad that generate our leads, we need to examine if these leads are turning into sales and revenue.



To simplify this process, connect your leads to a CRM like ActiveCampaign CRM. This connection enables you to track sales and revenue across various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their associated subfolders.



This data gives you the opportunity to transform your Instagram ad strategy, directing your efforts toward the channels, sources, campaigns, ad sets, and ads that result in the highest sales and revenue.



You have the option to generate several sales and revenue reports, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Upon launching ads on Google and Instagram, the initial "Leads by Channel" report demonstrated that Social Paid ads (Instagram) led to more leads compared to Search Paid ads.



Nevertheless, after investigating the sales and revenue data in ActiveCampaign CRM, you found that the Search Paid channel brought in more revenue, even with a lower lead count compared to the Social Paid channel. Therefore, you changed your budget to provide more funding to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ActiveCampaign CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ActiveCampaign CRM page.

### Track your Instagram ads in Capsule CRM (without coding)

When leads from Instagram are sent to Capsule CRM, there’s no option to assign each lead to its unique ad. Moreover, after leads turn into customers, tracking them back to a specific Instagram campaign becomes unfeasible.



Without proper tracking, measuring the performance of Instagram ads becomes difficult, leaving you unable to see which ads bring in leads and customers. Consequently, you risk spending on ads with no clarity on results.



Forntunately, there’s an efficient way to associate each lead with the precise Instagram campaign, ad set, and ad from which it originated.



Let's break down the process step by step!



How to Track Instagram Ads in Capsule CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources offers a simple way to identify lead origins. When installed on your site, it records up to 7 types of source data per lead.




Sign up for Leadsources.io for free.



Refer to this guide for instructions on placing the Leadsources tracking code in your site’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To track Instagram ad performance, incorporate UTM parameters into your ad URL, which should detail the campaign, ad set, and ad. Utilize this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should have this format:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Important: Leadsources gathers all data related to lead sources, irrespective of UTM parameter implementation, ensuring full tracking of every lead.





Step 3: Add the hidden fields in your form











Hidden fields within forms remain unseen by users but effectively capture and save the information that is submitted.



Leadsources captures lead source information within the hidden fields of your form. Upon submission by a lead, these fields are automatically populated with data sourced from Instagram ads.



Leadsources is intended to integrate with all widely used form builders. For detailed guidance on adding hidden fields to your form, please check this guide.





Step 4: Capture the Instagram ads data in Capsule CRM











As users engage with your ads and visit your site, Leadsources collects data from the Instagram campaign, ad set, and ad, along with additional information.



Leadsources sends Instagram ads data to the hidden fields in your form.



Thus, upon submitting the form, you will be able to view the Instagram ad data and lead details in Capsule CRM (this involves creating a connection between your form and Capsule CRM).





How does Leadsources work?



Each time someone lands on your website, Leadsources acquires Instagram ad data and fills the hidden fields of your form. Once submitted, this information is sent to Capsule CRM, including the lead data you've collected (such as name and email).



Leadsources keeps track of all the lead source data connected to each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above demonstrates that when UTM parameters aren't available—such as with organic sources like Google search or Instagram bio links—Leadsources efficiently gathers certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike many other platforms, Leadsources effectively tracks lead sources across all marketing channels, whether they are organic or paid.



Performance reports: Lead, sales, and revenue by source



Monitoring Instagram ads data through Capsule CRM enables you to compile performance reports, for instance:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This assists you in reallocating your Instagram budget in response to the campaigns, ad sets, and ads that attract the most leads, sales, and revenue.



Let’s take a look at the different types of reports you can produce:



1. Lead source reports



Develop performance reports that demonstrate the number of leads collected from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report reveals insights into the channel that generates the most leads.























Example #2: Leads by Instagram campaign



You can now turn your attention to a specific lead source (e.g., Instagram) and determine how many leads come from each Instagram campaign.













Example #3: Leads by Instagram ad



After finding the Instagram campaign that yields the largest lead volume, you can evaluate which specific ad group or ad contributes to those leads.











2. Sales and revenue source reports



After discovering the Instagram campaign, ad set, and ad that yield our leads, we should investigate whether these leads are translating into sales and revenue.



To enhance this process, associate your leads with a CRM such as Capsule CRM. This integration facilitates the tracking of sales and revenue through multiple channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their corresponding subfolders.



This information provides insights that allow you to modify your Instagram ad strategy, emphasizing the channels, sources, campaigns, ad sets, and ads that yield the greatest sales and revenue.



Different types of sales and revenue reports can be generated, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After activating ads on Google and Instagram, the preliminary "Leads by Channel" report revealed that Social Paid ads (Instagram) surpassed Search Paid ads in terms of lead generation.



However, after examining the sales and revenue figures in Capsule CRM, you realized that the Search Paid channel yielded higher revenue with a smaller number of leads than the Social Paid channel. Thus, you reallocated your budget to invest more in the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Capsule CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Capsule CRM page.

### How to capture Instagram ads data in Trello

Gathering leads from Instagram and moving them to Trello doesn’t allow for connecting each lead to an individual ad. Furthermore, when those leads convert into customers, you lose the ability to trace them to the original Instagram campaign.



Without tracking, it’s hard to assess how well your Instagram ads perform, so you can’t tell which ads attract leads and customers. This may result in ad spend with no clear view of effectiveness.



Luckily, it’s possible to trace every lead to the specific Instagram campaign, ad set, and ad that brought it in.



We’ll go through each step in the process together!



How to Track Instagram Ads in Trello 



Step 1: Add Leadsources in the head tag of your website











Leadsources makes it easy to see exactly where leads come from. After the setup on your website, it tracks up to 7 types of source information for every lead.




Sign up for Leadsources.io for free.



Follow this guide to insert the Leadsources tracking code into the head tag of your website.














Step 2: Add the UTM parameters to your Instagram ads











To gather data from your Instagram ads, include UTM parameters in your ad URL that specify the campaign, ad set, and ad information. Follow this structure:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be structured as follows:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Please note that Leadsources captures all lead source data, even if UTM parameters are not utilized, ensuring that each lead is thoroughly tracked.





Step 3: Add the hidden fields in your form











While hidden fields in forms are invisible to users, they continue to gather and retain submitted data.



The hidden fields in your form are used by Leadsources to keep track of lead source information. When a lead submits the form, these fields receive data automatically from Instagram ads.



Leadsources is created to function with all popular form builders. For complete steps on how to add hidden fields to your form, refer to this guide.





Step 4: Capture the Instagram ads data in Trello











When users choose your ads and reach your website, Leadsources retrieves information from the Instagram campaign, ad set, and ad, as well as other relevant data.



Instagram ads data from Leadsources is stored in the hidden fields of your form.



Therefore, after you submit the form, you can examine the Instagram ad data and lead information in Trello (this requires connecting your form to Trello).





How does Leadsources work?



Whenever a visitor comes to your site, Leadsources retrieves Instagram ad data and adds it in the hidden fields of your form. Upon submission, this data is transmitted to Trello, including the lead details you've captured (such as name and email).



Leadsources captures every piece of lead source information related to individual leads:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above illustrates that in situations where UTM parameters are not applicable—like organic sources such as Google search or Instagram bio links—Leadsources successfully captures certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




In contrast to other platforms, Leadsources is able to track lead sources across every marketing channel, including both organic and paid options.



Performance reports: Lead, sales, and revenue by source



By monitoring Instagram ads data through Trello, you can produce performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This enables you to redistribute your Instagram budget according to the campaigns, ad sets, and ads that yield the most leads, sales, and revenue.



Let’s examine the various reports available for you to generate:



1. Lead source reports



Produce performance reports that highlight the number of leads gathered from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report delivers information about which channel yields the greatest volume of leads.























Example #2: Leads by Instagram campaign



You can now concentrate on a particular lead source (e.g., Instagram) and evaluate the number of leads produced by each Instagram campaign.













Example #3: Leads by Instagram ad



After identifying the Instagram campaign with the most significant lead volume, you can assess which particular ad group or ad is responsible for generating those leads.











2. Sales and revenue source reports



After determining the Instagram campaign, ad set, and ad that bring in our leads, we need to assess if these leads are resulting in sales and revenue.



To simplify this process, link your leads to a CRM like Trello. This connection makes it possible to track sales and revenue across different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their respective subfolders.



This data allows you to adjust your Instagram ad strategy, focusing on the channels, sources, campaigns, ad sets, and ads that have produced the most substantial sales and revenue.



It’s feasible to produce a range of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Upon starting ads on Google and Instagram, the first "Leads by Channel" report indicated that Social Paid ads (Instagram) generated more leads than Search Paid ads.



Nevertheless, upon reviewing the sales and revenue data in Trello, you found that the Search Paid channel accounted for greater revenue despite having a lower lead count compared to the Social Paid channel. Consequently, you revised your budget to allocate additional resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Trello, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Trello page.

### How to track your Instagram ads in NetSuite CRM (without coding)

When you collect leads from Instagram and transfer them to NetSuite CRM, there's no way to link each lead to a specific ad. Additionally, as leads become customers, it’s impossible to track them back to a particular Instagram campaign.



Lacking tracking makes it challenging to assess the success of your Instagram ads, preventing you from determining which ads generate leads and customers. This could lead to spending on ads without insight into their impact.



Fortunately, there’s a reliable method to link each lead back to the exact Instagram campaign, ad set, and ad that generated it.



Let’s walk through the process one step at a time!



How to Track Instagram Ads in NetSuite CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for identifying where your leads originate. Once it’s installed on your website, it captures up to 7 different types of source data for each lead.




Sign up for Leadsources.io for free.



Use the steps in this guide to add the Leadsources tracking code to your website’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To collect Instagram ad data, add UTM parameters to your ad URL that include details about the campaign, ad set, and ad. Use this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note: Leadsources collects all lead source information, regardless of whether UTM parameters are used, ensuring that every lead is completely tracked.





Step 3: Add the hidden fields in your form











Hidden fields in forms are not seen by users, yet they still collect and store the submitted information.



Leadsources stores lead source information in the hidden fields of your form. When a lead fills out the form, these fields are automatically filled with data from Instagram ads.



Leadsources is compatible with all major form builders. For detailed instructions on adding hidden fields to your form, please consult this guide.





Step 4: Capture the Instagram ads data in NetSuite CRM











When users click on your ads and land on your site, Leadsources extracts data from the Instagram campaign, ad set, and ad, along with other details.



The hidden fields in your form capture Instagram ads data from Leadsources.



As a result, once you submit the form, you can check the Instagram ad data and lead details in NetSuite CRM (this requires connecting your form with NetSuite CRM).





How does Leadsources work?



Each time a visitor arrives at your site, Leadsources collects Instagram ad data and inserts it into the hidden fields of your form. After submission, this information is forwarded to NetSuite CRM, along with the lead data you've gathered (like name and email).



Leadsources records all the lead source information associated with each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above shows that when UTM parameters cannot be used—such as with organic sources like Google search or Instagram bio links—Leadsources effectively retrieves specific lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other platforms, Leadsources can monitor lead sources across all marketing channels, whether organic or paid.



Performance reports: Lead, sales, and revenue by source



Tracking Instagram ads data via NetSuite CRM allows you to generate performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to adjust your Instagram budget based on the campaigns, ad sets, and ads that generate the highest number of leads, sales, and revenue.



Let’s explore the different reports that you can create:



1. Lead source reports



Generate performance reports that show the number of leads obtained from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report offers insights into which channel produces the highest number of leads.























Example #2: Leads by Instagram campaign



Now you can focus on a specific lead source (e.g., Instagram) and assess how many leads each Instagram campaign generates.













Example #3: Leads by Instagram ad



Once you identify the Instagram campaign that produces the highest number of leads, you can analyze which specific ad group or ad is driving those leads.











2. Sales and revenue source reports



Once we identify the Instagram campaign, ad set, and ad responsible for generating our leads, we must explore whether these leads are converting into sales and revenue.



To facilitate this process, connect your leads to a CRM such as NetSuite CRM. This integration allows for tracking sales and revenue across various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their related subfolders.



This information enables you to refine your Instagram ad strategy, focusing on the channels, sources, campaigns, ad sets, and ads that have generated the highest sales and revenue.



You can create various sales and revenue reports, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on Google and Instagram, the initial "Leads by Channel" report showed that Social Paid ads (Instagram) were more effective in generating leads than Search Paid ads.



However, after analyzing sales and revenue data in NetSuite CRM, you discovered that the Search Paid channel generated higher revenue with fewer leads compared to the Social Paid channel. As a result, you adjusted your budget to direct more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in NetSuite CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in NetSuite CRM page.

### Easily capture your Instagram ads in Apptivo CRM

Leads sourced from Instagram are directed to Apptivo CRM, however, each lead’s original ad remains isolated. Additionally, once a lead becomes a customer, there’s no way to determine the Instagram ad they came from.



Without tracking, it’s tough to measure the impact of your Instagram ads, so you’re left unsure of which ads bring in leads and customers. As a result, you might continue ad spending without any clarity on their value.



Thankfully, a simple approach is available to link every lead to the exact Instagram campaign, ad set, and ad from which it originated.



We’ll take on each step one at a time!



How to Track Instagram Ads in Apptivo CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an efficient tool that tracks the source of every lead. Once placed on your website, it captures up to 7 data points on lead origin.




Sign up for Leadsources.io for free.



Insert the Leadsources tracking code into the head tag of your site by following this guide.














Step 2: Add the UTM parameters to your Instagram ads











To capture Instagram ad metrics, add UTM parameters in your ad URL, covering campaign, ad set, and ad data. Use this template:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The ultimate format of the URL should be as follows:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Be aware that Leadsources gathers all lead source information, regardless of UTM parameter implementation, ensuring complete tracking for every lead.





Step 3: Add the hidden fields in your form











In forms, hidden fields are elements that users do not see, yet they can retain data that accompanies the submission of the form.



The hidden fields of your form hold lead source data as stored by Leadsources. Therefore, when a lead submits the form, these fields are automatically populated with Instagram ad data.



Leadsources integrates smoothly with all popular form builders. For complete directions on incorporating hidden fields in your form, refer to this guide.





Step 4: Capture the Instagram ads data in Apptivo CRM











When users engage with your advertisements and land on your website, Leadsources collects the Instagram campaign, ad set, ad data, and additional information.



Leadsources effectively fills the hidden fields of your form with Instagram ads information.



Consequently, once the form has been submitted, the Instagram ad data and lead details can be viewed in Apptivo CRM (This involves connecting your form to Apptivo CRM).





How does Leadsources work?



Whenever a visitor clicks on your ads and arrives at your website, Leadsources retrieves Instagram ad data and fills it into the hidden fields of your form. Once the form is submitted, this data is forwarded to Apptivo CRM, along with the lead details you've captured (such as name and email).



Leadsources compiles all the lead source data for every lead acquired:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As noted in the table above, in situations where UTM parameters can't be applied—such as organic sources like Google search or Instagram bio links—Leadsources continues to collect some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




In contrast to other applications, Leadsources offers tracking of lead sources across all marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



By tracking Instagram ads data in Apptivo CRM, you can create various performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you to effectively manage your Instagram budget according to the campaigns, ad sets, and ads that are driving the highest leads, sales, and revenue.



Let's explore some of the reports you can generate:



1. Lead source reports



Create performance reports that present the leads gathered through:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you evaluate which channel yields the highest lead generation results.























Example #2: Leads by Instagram campaign



Now you have the chance to focus on a specific lead source (e.g., Instagram) and measure the lead generation from each Instagram campaign.













Example #3: Leads by Instagram ad



After identifying the Instagram campaign that produces the highest volume of leads, you can take a closer look at which ad group or ad drives those leads.











2. Sales and revenue source reports



Now that we have established which Instagram campaign, ad set, and ad yield our leads, we must analyze if these leads are resulting in sales and revenue.



To do this, associate your leads with a CRM such as Apptivo CRM. This connection helps you track sales and revenue created by different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and specific subfolders.



With these insights, you can revise your Instagram ad strategy to focus on the channels, sources, campaigns, ad sets, and ads that have generated the most sales and revenue.



You have the capability to generate diverse sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After the ads were launched on Google and Instagram, the initial "Leads by Channel" report confirmed that Social Paid ads (Instagram) produced more leads than Search Paid ads.



After investigating the sales and revenue figures in Apptivo CRM, you found that the Search Paid channel produced greater revenue with fewer leads compared to the Social Paid channel. Based on this insight, you decided to adjust your budget to prioritize the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Apptivo CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Apptivo CRM page.

### Easily capture your Instagram ads in Creatio CRM

Instagram leads integrate with Creatio CRM, yet there’s no way to identify each lead’s ad of origin. Likewise, after becoming customers, tracking back to the Instagram ad isn’t achievable.



The absence of tracking leaves you unable to assess which Instagram ads are performing well in generating leads and conversions. This may cause you to spend on ads without understanding their true effectiveness.



Fortunately, you can now connect each lead with the exact Instagram campaign, ad set, and ad that created it.



Let’s look at it step by step!



How to Track Instagram Ads in Creatio CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution for tracking the origin of your leads. After integrating it on your website, it records up to 7 lead source details.




Sign up for Leadsources.io for free.



Use this guide to place the Leadsources tracking code in the head section of your website.














Step 2: Add the UTM parameters to your Instagram ads











In your ad URL, use UTM parameters to track Instagram ad data like campaign, ad set, and ad. Here’s an example:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note that Leadsources retrieves all lead source data, even when UTM parameters are absent, providing thorough tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields are components of a form that remain unseen by users but can capture information that is submitted along with the form.



Leadsources uses hidden fields in your form to save lead source details. Thus, when a lead submits the form, these fields are automatically populated with data from Instagram ads.



Leadsources connects effectively with all major form builders. For specific instructions on adding hidden fields to your form, please consult this guide.





Step 4: Capture the Instagram ads data in Creatio CRM











When users click on your ads and reach your site, Leadsources retrieves data about the Instagram campaign, ad set, ad, and other relevant details.



The hidden fields of your form receive data from Instagram ads as populated by Leadsources.



Thus, when the form is submitted, you can check the Instagram ad data and lead information in Creatio CRM (This requires a connection established between your form and Creatio CRM).





How does Leadsources work?



Leadsources collects Instagram ad data every time a visitor arrives on your site and populates the hidden fields of your form with it. After submission, this information goes to Creatio CRM, along with the lead information you gathered (like name and email).



Leadsources tracks every detail of lead source information for each lead you capture:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



According to the table above, in instances where UTM parameters can't be utilized—like organic sources such as Google search or Instagram bio links—Leadsources still retrieves certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other instruments, Leadsources enables tracking of lead sources through all marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



With the capability to track Instagram ads data in Creatio CRM, you can formulate performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to change your Instagram budget based on insights from the campaigns, ad sets, and ads that yield the most leads, sales, and revenue.



Let’s illustrate some of the reports you can create:



1. Lead source reports



Produce performance reports that track the number of leads sourced from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report offers insights into which channel excels at generating leads.























Example #2: Leads by Instagram campaign



You can now dive into a specific lead source (e.g., Instagram) and analyze the leads generated by each campaign.













Example #3: Leads by Instagram ad



After identifying the most productive Instagram campaign in terms of leads, you can assess which specific ad group or ad is responsible for the leads.











2. Sales and revenue source reports



Having determined the Instagram campaign, ad set, and ad that generate our leads, we should evaluate if these leads are converting into sales and revenue.



To facilitate this, link your leads to a CRM like Creatio CRM. This connection allows you to monitor sales and revenue generated from various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their subfolders.



With this data, you can optimize your Instagram ad strategy to give emphasis to the channels, sources, campaigns, ad sets, and ads that deliver the greatest sales and revenue.



A collection of sales and revenue reports can be generated, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and Instagram, the preliminary "Leads by Channel" report pointed out that Social Paid ads (Instagram) secured a higher number of leads than Search Paid ads.



However, after analyzing the sales and revenue data in Creatio CRM, you found that the Search Paid channel generated higher revenue with fewer leads than the Social Paid channel. Consequently, you chose to reallocate your budget to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Creatio CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Creatio CRM page.

### Capture your Instagram ads in monday CRM (without coding)

You collect leads from Instagram and transmit them to monday CRM, but there’s no way to associate each lead with a particular ad. When they become customers, linking them to the initial Instagram ad is out of reach.



This lack of tracking makes it hard to measure Instagram ad performance, leaving you uncertain of which ads contribute to leads and customers. As a result, you may continue ad spending without insight into their success.



Luckily, there’s a convenient method to trace every lead back to the specific Instagram campaign, ad set, and ad that generated it.



Let’s handle each part step by step!



How to Track Instagram Ads in monday CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool that helps track where leads are coming from easily. Once installed on your site, it captures up to 7 source data points per lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your Instagram ads











Add UTM parameters to the ad URL to capture Instagram ad details—campaign, ad set, and ad. Here’s an example:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be formatted like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Important to note: Leadsources compiles all lead source information, even without the use of UTM parameters, ensuring a complete tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields refer to inputs within a form that are not displayed to users, while still being able to store data sent with the form submission.



The lead source data is saved in hidden fields by Leadsources. Upon form submission, these fields are automatically populated with Instagram ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the Instagram ads data in monday CRM











When users interact with your ads and visit your site, Leadsources fetches the Instagram campaign, ad set, ad data, and more.



This lead source data can be sent from your form builder to monday CRM. You can then track the source of your leads, sales and revenue directly on monday CRM.



This allows you to close the loop between your marketing efforts and your sales performance.



➡️ Send lead source data to monday CRM





How does Leadsources work?



Each time a user lands on your site, Leadsources gathers Instagram ad data and places it in the hidden fields of your form. Upon submission, this data is sent to monday CRM, including the lead details you've captured (such as name and email).



Leadsources tracks every piece of lead source data for each individual lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above reveals that in cases where UTM parameters are unfeasible—like organic sources including Google search or Instagram bio links—Leadsources manages to gather some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike many tools, Leadsources tracks lead sources comprehensively across all marketing channels, whether they are organic or paid.



Performance reports: Lead, sales, and revenue by source



By assessing Instagram ads data in monday CRM, you can generate performance reports that highlight:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This supports your strategy to adapt your Instagram budget based on the campaigns, ad sets, and ads that maximize leads, sales, and revenue.



Let’s illustrate some of the reports you can generate:



1. Lead source reports



Compose performance reports that record the leads generated from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report highlights the channel that produces the most significant number of leads.























Example #2: Leads by Instagram campaign



Now you can focus on a particular lead source (e.g., Instagram) and examine the number of leads created by every Instagram campaign.













Example #3: Leads by Instagram ad



After discovering the Instagram campaign that delivers the most leads, you can examine which specific ad group or ad generates those results.











2. Sales and revenue source reports



Now that we know which Instagram campaign, ad set, and ad are responsible for our leads, we need to ascertain whether these leads convert into sales and revenue.



To achieve this, send your leads to monday CRM. This integration provides the ability to track sales and revenue produced by multiple channels, sources, Instagram campaigns, ad sets, ads, landing pages, and subfolders.



This information allows you to adjust your Instagram ad approach, prioritizing the channels, sources, campaigns, ad sets, and ads that drive the highest sales and revenue.



You can create a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once the ads were live on Google and Instagram, the first "Leads by Channel" report illustrated that Social Paid ads (Instagram) generated more leads than Search Paid ads.



Upon reviewing sales and revenue data in monday CRM, you discovered that the Search Paid channel yielded more revenue while attracting fewer leads compared to the Social Paid channel. This caused you to shift your budget to support the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in monday CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in monday CRM page.

### Capture your Instagram ads in ACT CRM in 4 steps

As you gather leads on Instagram and synchronize them with ACT CRM, assigning them to specific ads isn’t possible. Likewise, once converted, the original Instagram ad can’t be traced.



Without tracking, assessing the effectiveness of your Instagram ads is challenging, so you can’t see which ads are generating leads and customers. Consequently, you might invest in ads without understanding their results.



Luckily, it's now easy to connect each lead to the Instagram campaign, ad set, and ad it came from.



Let’s go through this process step by step!



How to Track Instagram Ads in ACT CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources makes tracking lead origins simple. Once it’s added to your website, it gathers up to 7 pieces of data on each lead source.




Sign up for Leadsources.io for free.



Add the Leadsources code to your site’s head tag using the steps outlined in this guide.














Step 2: Add the UTM parameters to your Instagram ads











Insert UTM parameters into the URL to track Instagram ad data for campaign, ad set, and ad. Use this template:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final outcome for the URL should be formatted as:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Remember that Leadsources collects every piece of lead source data, even if UTM parameters aren’t applied, ensuring comprehensive tracking for each lead.





Step 3: Add the hidden fields in your form











These hidden fields in forms are not presented to users, but they can still hold valuable information submitted with the form.



Leadsources retains lead source data in hidden fields of your form. Consequently, when a lead submits the form, these fields are populated with Instagram ad data automatically.



Leadsources easily integrates with all leading form builders. For detailed guidance on adding hidden fields in your form, refer to this guide.





Step 4: Capture the Instagram ads data in ACT CRM











When users click your ads and land on your site, Leadsources captures the Instagram campaign, ad set, and ad data, as well as other information.



Leadsources populates the hidden fields of your form with relevant Instagram ads data.



So, once the form is submitted, you can view the Instagram ad data and lead details in ACT CRM (This requires a connection between your form and ACT CRM).





How does Leadsources work?



Whenever someone visits your site, Leadsources fetches Instagram ad data and fills it into the hidden fields of your form. Once the form is submitted, this data goes to ACT CRM, along with the lead information you've collected (like name and email).



Leadsources preserves all lead source data connected to every lead you generate:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As presented in the table above, in scenarios where UTM parameters are not applicable—like organic sources such as Google search or Instagram bio links—Leadsources still fetches some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Leadsources distinguishes itself from other tools by monitoring lead sources across all marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



Monitoring Instagram ads data in ACT CRM provides the opportunity to create performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you to align your Instagram budget with the campaigns, ad sets, and ads that bring in the greatest leads, sales, and revenue.



Let’s investigate a selection of reports you can create:



1. Lead source reports



Produce performance reports that account for the number of leads generated by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report clarifies which channel is leading in terms of lead generation.























Example #2: Leads by Instagram campaign



You can now specifically concentrate on a lead source (e.g., Instagram) and track the leads generated by individual campaigns.













Example #3: Leads by Instagram ad



Once you highlight the Instagram campaign that attracts the most leads, you can examine which specific ad group or ad contributes to those numbers.











2. Sales and revenue source reports



With the Instagram campaign, ad set, and ad identified that yield our leads, we must now determine if these leads translate into sales and revenue.



To execute this effectively, connect your leads to a CRM like ACT CRM. This connection enables tracking of sales and revenue from different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their respective subfolders.



With these insights, you can refine your Instagram ad strategy to highlight the channels, sources, campaigns, ad sets, and ads that produce the most sales and revenue.



There are several types of sales and revenue reports you can create, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on Google and Instagram, the initial "Leads by Channel" report showed that Social Paid ads (Instagram) delivered more leads compared to Search Paid ads.



Nevertheless, after studying the sales and revenue data in ACT CRM, you identified that the Search Paid channel was more profitable, producing higher revenue with a smaller lead count than the Social Paid channel. Thus, you adjusted your budget to favor the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ACT CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ACT CRM page.

### How to capture your Instagram ads in Copper CRM (without coding)

Instagram leads are processed into Copper CRM, but matching them with individual ads isn’t an option. Similarly, after becoming customers, there’s no connection to the original Instagram ad.



Not being able to track Instagram ads prevents you from assessing their effectiveness, leaving you unaware of which ads generate leads and conversions. As a result, ad spending may continue even without a clear understanding of its impact.



Fortunately, a direct method exists to track every lead to the exact Instagram campaign, ad set, and ad that produced it.



We’ll take it step by step for clarity!



How to Track Instagram Ads in Copper CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy-to-integrate tool that tracks lead origins. After adding it to your site, it captures up to 7 types of source data for each lead.




Sign up for Leadsources.io for free.



Follow this guide to place the Leadsources code within the head tag of your website.














Step 2: Add the UTM parameters to your Instagram ads











In your ad URL, add UTM parameters for tracking Instagram details like campaign, ad set, and ad. Here’s a sample:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should look something like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Be informed that Leadsources retrieves every piece of lead source information, even when UTM parameters aren’t used, providing comprehensive tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields are part of the form structure that users do not see, yet they can hold important information submitted alongside the form.



Leadsources captures lead source information in the hidden fields of your form. When a lead submits the form, these fields are automatically populated with data from Instagram ads.



Leadsources connects with all major form builders. For detailed guidance on how to incorporate hidden fields into your form, refer to this guide.





Step 4: Capture the Instagram ads data in Copper CRM











When users engage with your ads and get to your website, Leadsources retrieves information from the Instagram campaign, ad set, and ad data, plus additional details.



Leadsources places Instagram ads data in the hidden fields of your form.



Thus, after the form is submitted, you will have access to the Instagram ad data and lead details in Copper CRM (This involves a connection between your form and Copper CRM).





How does Leadsources work?



Leadsources automatically gathers Instagram ad data whenever a user visits your site and fills the hidden fields of your form. Once submitted, this data is sent to Copper CRM, along with the lead information you've captured (like name and email).



Leadsources collects all the lead source data associated with each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As reflected in the table above, when UTM parameters cannot be utilized—such as with organic sources including Google search or Instagram bio links—Leadsources still acquires some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tracking tools, Leadsources captures lead source information across all marketing channels, whether they are organic or paid.



Performance reports: Lead, sales, and revenue by source



With the integration of Instagram ads data in Copper CRM, you can generate performance reports like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you to shift your Instagram budget according to the campaigns, ad sets, and ads that lead to the most significant number of leads, sales, and revenue.



Let’s look into some of the reports you can formulate:



1. Lead source reports



Create performance reports that quantify the leads produced by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you uncover the channel that drives the most leads.























Example #2: Leads by Instagram campaign



You can now narrow your focus to a specific lead source (e.g., Instagram) and assess the number of leads generated by each of your Instagram campaigns.













Example #3: Leads by Instagram ad



After finding the Instagram campaign that yields the highest number of leads, you can evaluate which specific ad group or ad is crucial in generating those leads.











2. Sales and revenue source reports



Now that we’ve identify the Instagram campaign, ad set, and ad that generate our leads, we need to evaluate if these leads are translating into actual sales and revenue.



To enable this, connect your leads to a CRM like Copper CRM. This connection allows for tracking sales and revenue produced by various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their respective subfolders.



With this knowledge, you can modify your Instagram ad strategy to emphasize the channels, sources, campaigns, ad sets, and ads that are most effective in generating sales and revenue.



It is possible to generate different types of sales and revenue reports, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on Google and Instagram, the first "Leads by Channel" report indicated that Social Paid ads (Instagram) outperformed Search Paid ads in lead generation.



However, after reviewing the sales and revenue data within Copper CRM, you discovered that the Search Paid channel yielded more revenue while generating fewer leads compared to the Social Paid channel. Thus, you decided to adjust your budget to prioritize the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Copper CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Copper CRM page.

### Capture your Instagram ads in Zendesk Sell (without coding)

Leads from Instagram are imported into Zendesk Sell, but each lead’s source ad remains unknown. Similarly, once they become customers, there’s no way to identify the exact Instagram ad that generated them.



The inability to track your Instagram ads restricts you from evaluating which ones generate leads and customers, making performance measurement challenging. This may lead to ad spending with no clear indication of their effectiveness.



Luckily, there’s now an easy way to connect every lead with the specific Instagram campaign, ad set, and ad that brought it in.



Let’s go over each step!



How to Track Instagram Ads in Zendesk Sell



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracking lead sources accurately. When added to your site, it captures up to 7 types of source data for each lead.




Sign up for Leadsources.io for free.



Follow the instructions in this guide to insert the Leadsources tracking code into the head tag.














Step 2: Add the UTM parameters to your Instagram ads











Use UTM parameters in your ad URL to capture Instagram ad information, including campaign, ad set, and ad. Follow this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The completed version of the URL should be:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Please note that Leadsources captures all lead source details, even when UTM parameters are not utilized, ensuring complete tracking for all leads.





Step 3: Add the hidden fields in your form











Hidden fields are specific form fields that users cannot access visually, yet they can collect and store information sent along with the form.



In your form, Leadsources keeps lead source information in hidden fields. When a lead submits the form, these fields are automatically filled with Instagram ad details.



Leadsources supports all widely-used form builders. To find detailed steps on how to add hidden fields to your form, check out this guide.





Step 4: Capture the Instagram ads data in Zendesk Sell











When users respond to your ads and arrive at your website, Leadsources gathers the Instagram campaign, ad set, ad data, and additional information.



The hidden fields in your form are populated by Leadsources with data from Instagram ads.



When the form is submitted, the Instagram ad data and lead details become available in Zendesk Sell (This requires that your form is linked to Zendesk Sell).





How does Leadsources work?



Leadsources retrieves Instagram ad data every time a visitor lands on your website and automatically populates the hidden fields of your form. After submission, this information is sent to Zendesk Sell, along with the lead data you've captured (such as name and email).



Leadsources keeps a detailed account of all lead source information for each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above indicates that in circumstances where UTM parameters can't be applied—such as organic sources like Google search or Instagram bio links—Leadsources still collects certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other solutions, Leadsources provides a complete view of lead sources across all marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



By assessing Instagram ads data in Zendesk Sell, you can compile performance reports that include:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This enables you to strategically adjust your Instagram budget according to the campaigns, ad sets, and ads that generate the most impactful leads, sales, and revenue.



Let’s survey some of the reports you can create:



1. Lead source reports



Generate performance reports that reflect the leads captured by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report provides valuable data on which channel brings in the most leads.























Example #2: Leads by Instagram campaign



Now you can spotlight a specific lead source (e.g., Instagram) and quantify the leads generated from each of your Instagram campaigns.













Example #3: Leads by Instagram ad



After spotting the Instagram campaign with the best lead performance, you can explore which ad group or ad generates those leads.











2. Sales and revenue source reports



After recognizing the Instagram campaign, ad set, and ad generating our leads, we need to check whether these leads are converting into sales and revenue.



To accomplish this, associate your leads with a CRM such as Zendesk Sell. This connection allows you to track sales and revenue generated by various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their subfolders.



Using this data, you can enhance your Instagram ad strategy to focus on the channels, sources, campaigns, ad sets, and ads that yield the best sales and revenue results.



You can develop numerous sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After the deployment of ads on Google and Instagram, the first "Leads by Channel" report highlighted that Social Paid ads (Instagram) attracted more leads than Search Paid ads.



After examining sales and revenue data in Zendesk Sell, you concluded that the Search Paid channel generated greater revenue with fewer leads than the Social Paid channel. Consequently, you modified your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Zendesk Sell, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Zendesk Sell page.

### Track your Instagram ads in Sage CRM in 4 easy steps

You pull leads from Instagram into Sage CRM, but tracing each to its specific ad is unavailable. When these leads convert, connecting them back to an Instagram ad isn’t possible.



This lack of tracking restricts your ability to assess the success of your Instagram ads, leaving you uncertain about which ones drive conversions. This could lead to spending on ads without insight into their performance.



Luckily, a simple solution allows each lead to be traced back to its exact Instagram campaign, ad set, and ad origin.



Let’s work through the process together!



How to Track Instagram Ads in Sage CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a practical tool for tracking where each lead originates. Once installed on your website, it collects up to 7 source details for every lead.




Sign up for Leadsources.io for free.



Place the Leadsources tracking code into the head section of your site by following this guide.














Step 2: Add the UTM parameters to your Instagram ads











Add UTM parameters to your ad URL to log Instagram campaign, ad set, and ad data. Here’s a guide:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL you should look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Keep in mind that Leadsources records all lead source information, regardless of UTM parameter usage, ensuring detailed tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields are sections of the form that remain invisible to users but can store data submitted with the form.



Leadsources maintains lead source data within the hidden fields of your form. Therefore, upon form submission by a lead, these fields are populated with Instagram ad data.



Leadsources works with all popular form builders. For complete instructions on integrating hidden fields into your form, follow this guide.





Step 4: Capture the Instagram ads data in Sage CRM











When users tap on your ads and reach your site, Leadsources extracts data related to the Instagram campaign, ad set, and ad, along with many more.



Leadsources populates Instagram ads data into the hidden fields of your form automatically.



Therefore, upon submitting the form, you can check the Instagram ad data and lead details in Sage CRM (This requires a connection with Sage CRM).





How does Leadsources work?



Each time a user clicks on your ads and reaches your site, Leadsources fetches Instagram ad data and fills it into the hidden fields of your form. Upon submission, this data is transferred to Sage CRM, along with the lead information you've gathered (like name and email).



Leadsources collects a full set of lead source data for each lead generated:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown in the table above, even when UTM parameters are impractical—like organic sources such as Google search or Instagram bio links—Leadsources continues to capture some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




In contrast to other software, Leadsources tracks lead source data across every marketing channel, both organic and paid.



Performance reports: Lead, sales, and revenue by source



Tracking Instagram ads data within Sage CRM allows you to create performance reports, for instance:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This assists you by readjusting your Instagram budget based on the campaigns, ad sets, and ads that are driving the most leads, sales, and revenue.



Let’s point out a few of the reports you can generate:



1. Lead source reports



Create performance reports that detail the leads generated through:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report enables you to assess which channel generates the best leads.























Example #2: Leads by Instagram campaign



You are now equipped to focus on a particular lead source (e.g., Instagram) and evaluate how many leads are produced by each Instagram campaign.













Example #3: Leads by Instagram ad



After identifying the Instagram campaign that drives the most leads, you can analyze which specific ad group or ad is effectively generating those results.











2. Sales and revenue source reports



Now that we understand which Instagram campaign, ad set, and ad yield our leads, it’s crucial to determine if these leads are resulting in sales and revenue.



For this strategy, link your leads to a CRM like Sage CRM. This connection lets you track sales and revenue from diverse channels, sources, Instagram campaigns, ad sets, ads, landing pages, and landing page subfolders.



With this information, you can shift your Instagram ad strategy to concentrate on the channels, sources, campaigns, ad sets, and ads that contribute the most to sales and revenue.



A selection of sales and revenue reports can be generated, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and Instagram, the preliminary "Leads by Channel" report indicated that Social Paid ads (Instagram) were more effective in generating leads than Search Paid ads.



However, an analysis of the sales and revenue data in Sage CRM revealed that the Search Paid channel brought in higher revenue with a lower number of leads compared to the Social Paid channel. As a result, you adjusted your budget to increase investments in the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Sage CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Sage CRM page.

### Track Instagram ads data in Close CRM (without coding)

Leads are generated from Instagram and entered into Close CRM, but it is not possible to determine which ad generated each lead. Once a lead becomes a customer, the connection to the original Instagram ad is lost.



Without tracking, it’s difficult to understand how well your Instagram ads perform, making it hard to know which ads bring in leads and customers. Consequently, you might allocate funds to ads without being aware of their actual effectiveness.



Fortunately, you can now link each lead directly to the specific Instagram campaign, ad set, and ad responsible for its generation.



Let’s handle each step one at a time!



How to Track Instagram Ads in Close CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple lead-tracking tool that captures the source of your leads. Once added on your website, it records up to 7 data points per lead.




Sign up for Leadsources.io for free.



Use this guide to add the Leadsources tracking code to the head tag in your website.














Step 2: Add the UTM parameters to your Instagram ads











Track Instagram ad data by adding UTM parameters to your ad URL for campaign, ad set, and ad insights. Use this example:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be presented as follows:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



It’s important to note that Leadsources gathers all lead source data, even without UTM parameters, ensuring that every lead is fully tracked.





Step 3: Add the hidden fields in your form











In a form, hidden fields are not visible to the user but can still retain information that accompanies the form submission.



Hidden fields in your form are utilized by Leadsources to store lead source details. So when a lead submits the form, Leadsources automatically fills these fields with Instagram ad data.



Leadsources integrates with all well-known form builders. For detailed steps on adding hidden fields in your form, please consult this guide.





Step 4: Capture the Instagram ads data in Close CRM











When users select your advertisements and visit your site, Leadsources collects the Instagram campaign, ad set, ad data, and other relevant information.



Your form’s hidden fields receive data from Instagram ads via Leadsources.



When the form is submitted, you can access the Instagram ad data and lead information in Close CRM (This requires your form to be connected to Close CRM).





How does Leadsources work?



Whenever someone arrives on your site, Leadsources collects Instagram ad data and populates it in the hidden fields of your form. Once submitted, this information is forwarded to Close CRM, including the lead details you recorded (such as name and email).



Leadsources registers all relevant lead source details for every lead acquired:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above demonstrates that in cases where UTM parameters are ineffective—like organic sources such as Google search or Instagram bio links—Leadsources successfully retrieves certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike alternative tools, Leadsources is equipped to track lead sources through all marketing channels, covering both organic and paid.



Performance reports: Lead, sales, and revenue by source



By evaluating Instagram ads data in Close CRM, you can produce performance reports that feature:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to tailor your Instagram budget in response to the campaigns, ad sets, and ads that are most effective in generating leads, sales, and revenue.



Let’s clarify some of the reports you can assemble:



1. Lead source reports



Produce together performance reports that summarize the number of leads acquired from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report indicates which channel is most efficient at generating leads.























Example #2: Leads by Instagram campaign



Now you can concentrate on a specific lead source (e.g., Instagram) and measure the effectiveness of each Instagram campaign in generating leads.













Example #3: Leads by Instagram ad



Once you determine the Instagram campaign that brings in the most leads, you can investigate which particular ad group or ad leads to those conversions.











2. Sales and revenue source reports



Having identified the Instagram campaign, ad set, and ad that produce our leads, we should now analyze whether these leads are converting into sales and revenue.



To do this successfully, integrate your leads with a CRM such as Close CRM. This integration helps you monitor sales and revenue generated from multiple channels, sources, Instagram campaigns, ad sets, ads, landing pages, and the subfolders within those landing pages.



By examining this data, you can adjust your Instagram ad approach to prioritize the channels, sources, campaigns, ad sets, and ads that result in the highest sales and revenue.



You can produce a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After initiating ad campaigns on Google and Instagram, the initial "Leads by Channel" report revealed that Social Paid ads (Instagram) generated a larger number of leads than Search Paid ads.



After evaluating the sales and revenue information in Close CRM, you found that the Search Paid channel delivered higher revenue with fewer leads than the Social Paid channel. Based on this observation, you adjusted your budget to allocate additional resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Close CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Close CRM page.

### How to capture your Instagram ads in Nutshell CRM

While you’re acquiring leads on Instagram and transmitting them to Nutshell CRM, there’s no functionality to connect each lead to its source ad. Similarly, upon conversion to customers, the exact Instagram ad remains unknown.



The absence of tracking weakness your ability to judge the performance of your Instagram ads, leaving you uncertain of which ads lead to conversions. As a result, you may spend on ads without any insight into their results.



Luckily, you can now easily link every lead to its exact Instagram campaign, ad set, and ad source.



We’ll go over each step one at a time!



How to Track Instagram Ads in Nutshell CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool that makes tracking lead sources easy. When added to your site, it captures up to 7 different data points per lead.




Sign up for Leadsources.io for free.



Use this guide to insert the Leadsources tracking code into the head section of your website.














Step 2: Add the UTM parameters to your Instagram ads











Use UTM parameters in your ad URL to capture data for Instagram campaign, ad set, and ad. Follow this guide:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The URL you arrive at should look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Please keep in mind that Leadsources records every piece of lead source data, regardless of UTM parameter presence, ensuring full tracking for all leads.





Step 3: Add the hidden fields in your form











Form fields that are hidden from users are called hidden fields, and they can store relevant information submitted alongside the form.



Leadsources saves lead source information in the hidden fields of your form. So, when a lead submits the form, these fields are automatically filled with Instagram ad data.



Leadsources is compatible with all major form builders available. For detailed directions on including hidden fields in your form, follow this guide.





Step 4: Capture the Instagram ads data in Nutshell CRM











When users respond to your ads and land on your website, Leadsources fetches the Instagram campaign, ad set, ad data, and additional information.



The hidden fields of your form are filled with data from Instagram ads by Leadsources.



Thus, after form submission, the Instagram ad data and lead details can be accessed in Nutshell CRM (This involves connecting your form with Nutshell CRM).





How does Leadsources work?



Each time a user lands on your site, Leadsources gathers Instagram ad data and fills it into the hidden fields of your form. Upon submission, this data is sent to Nutshell CRM, alongside the lead details you've captured (like name and email).



Leadsources maintains a comprehensive record of lead source data for every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above reveals that in scenarios where UTM parameters can't be employed—like organic sources including Google search or Instagram bio links—Leadsources still captures some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Differentiating itself from other tools, Leadsources tracks lead sources across all marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



With the tracking of Instagram ads data in Nutshell CRM, you can generate insightful performance reports like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This assists you in reallocating your Instagram budget based on the campaigns, ad sets, and ads that create the most leads, sales, and revenue.



Let’s explore some of the reports you can put together:



1. Lead source reports



Design performance reports that show the number of leads created by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report highlights which channel yields the most leads.























Example #2: Leads by Instagram campaign



You can now specifically target a lead source (e.g., Instagram) and measure the leads generated from each individual Instagram campaign.













Example #3: Leads by Instagram ad



Once you highlight the Instagram campaign that yields the most leads, you can analyze which ad group or ad is responsible for those leads.











2. Sales and revenue source reports



With the Instagram campaign, ad set, and ad identified as our lead generators, we must now assess whether these leads are turning into sales and revenue.



To do this, connect your leads to a CRM such as Nutshell CRM. This connection enables tracking of sales and revenue created by different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and subfolders within those landing pages.



With this information, you can readjust your Instagram ad strategy to prioritize the channels, sources, campaigns, ad sets, and ads that have produced the highest sales and revenue.



Various sales and revenue reports can be generated, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once ads were launched on Google and Instagram, the first "Leads by Channel" report confirmed that Social Paid ads (Instagram) generated a higher number of leads than Search Paid ads.



However, after assessing sales and revenue data in Nutshell CRM, you found that the Search Paid channel was more profitable, generating higher revenue with fewer leads than the Social Paid channel. As a result, you chose to adjust your budget to support the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Nutshell CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Nutshell CRM page.

### How to track your Instagram ads in HubSpot CRM (without coding)

As you gather leads via Instagram and forward them to HubSpot CRM, connecting each lead to a specific ad is unachievable. Once they become customers, you won't be able to connect them to an Instagram ad.



The lack of tracking leaves you unable to evaluate your Instagram ads performance, making it hard to know which ads produce leads and customers. You might end up spending on ads without understanding their true value.



Luckily, there’s now an easy way to attribute each lead to the specific Instagram campaign, ad set, and ad that created it.



Let’s walk through the steps in order!



How to Track Instagram Ads in HubSpot CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool designed to track lead sources simply. Once it’s on your website, it collects up to 7 data points per lead.




Sign up for Leadsources.io for free.



Add the Leadsources tracking code to your website’s head tag using the instructions in this guide.














Step 2: Add the UTM parameters to your Instagram ads











Insert UTM parameters in the ad URL to gather Instagram insights on campaign, ad set, and ad. Here’s a guide:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final version of the URL should resemble this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Remember that Leadsources collects all lead source data, regardless of UTM parameters being used, ensuring complete tracking for all leads.





Step 3: Add the hidden fields in your form











These are hidden fields within a form that remain unseen by users while still capturing data that is submitted with the form.



The hidden fields of your form are where Leadsources retains lead source data. Therefore, when a lead submits the form, these fields are automatically filled with Instagram ad data.



Leadsources is compatible with all widely recognized form builders. For specific steps on how to add hidden fields to your form, check this guide.





Step 4: Capture the Instagram ads data in HubSpot CRM











When users click on your ads and land on your site, Leadsources pulls the Instagram campaign, ad set, ad data, and more.



Hidden fields in your form get populated with Instagram ads data through Leadsources.



Consequently, upon submission of the form, you can view the Instagram ad data and lead details in HubSpot CRM (This requires connecting your form to HubSpot CRM).





How does Leadsources work?



Each time someone lands on your website, Leadsources fetches Instagram ad data and populates it into the hidden fields of your form. After the form is submitted, this information goes to HubSpot CRM, alongside the lead data you've collected (such as name and email).



Leadsources systematically tracks all lead source data for each lead you obtain:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



According to the table above, in situations where UTM parameters can't be used—such as organic sources like Google search or Instagram bio links—Leadsources manages to collect some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Differing from other services, Leadsources effectively tracks lead sources in every marketing channel, both organic and paid.



Performance reports: Lead, sales, and revenue by source



By tracking Instagram ad data through HubSpot CRM, you can assemble performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This facilitates the adjustment of your Instagram budget according to which campaigns, ad sets, and ads are generating the most leads, sales, and revenue.



Let's break down the reports you can create:



1. Lead source reports



Build performance reports that show the leads generated via:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows you which channel is the most productive in lead generation.























Example #2: Leads by Instagram campaign



Now you have the ability to focus on a specific lead source (e.g., Instagram) and measure the number of leads produced by each Instagram campaign.













Example #3: Leads by Instagram ad



Once you've identified the Instagram campaign that generates the most leads, you can analyze which specific ad group or ad contributes to that success.











2. Sales and revenue source reports



Since we’ve established which Instagram campaign, ad set, and ad yield leads, it’s important to assess whether these leads are converting into sales and revenue.



To achieve this objective, associate your leads with a CRM like HubSpot CRM. This connection provides insights into sales and revenue across different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and the subfolders of those landing pages.



This data allows you to reshape your Instagram ad strategy to focus on the channels, sources, campaigns, ad sets, and ads that drive the most significant sales and revenue.



You can compile a range of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Upon launching ad campaigns on Google and Instagram, the preliminary "Leads by Channel" report showed that Social Paid ads (Instagram) brought in more leads compared to Search Paid ads.



Following an analysis of sales and revenue data in HubSpot CRM, you identified that the Search Paid channel brought in more revenue with a fewer number of leads than the Social Paid channel. As a result, you revised your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in HubSpot CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in HubSpot CRM page.

### Track your Instagram ads in Sugar CRM in 4 easy steps

Your Instagram-generated leads are sent to Sugar CRM, yet connecting each one to an exact ad isn’t doable. When leads turn into customers, there’s no route to connect them to the original ad.



Without tracking, assessing the impact of your Instagram ads becomes difficult, leaving you uncertain about which ads are effective. As a result, you may invest in ads without knowing their actual outcomes.



Luckily, an effective solution allows each lead to be connected to the exact Instagram campaign, ad set, and ad from which it originated.



Let’s break down each step together!



How to Track Instagram Ads in Sugar CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution to monitor lead origins. After being set up on your site, it logs up to 7 types of source data for each lead.




Sign up for Leadsources.io for free.



Place the Leadsources tracking code in the head section of your website with the help of this guide.














Step 2: Add the UTM parameters to your Instagram ads











For tracking Instagram ad data, place UTM parameters in your ad URL to log campaign, ad set, and ad. Try this example:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The completed URL will look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Important: Leadsources compiles every lead source detail, even in the absence of UTM parameters, ensuring thorough tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields are form components that users cannot see, but they facilitate the purpose of storing information that goes with the form submission.



Leadsources stores the lead source information in hidden fields found in your form. Consequently, when a lead submits the form, these fields are populated with Instagram ad data automatically.



Leadsources integrates easily with all leading form builders. For comprehensive instructions on adding hidden fields in your form, please follow this guide.





Step 4: Capture the Instagram ads data in Sugar CRM











When users interact with your ads and reach your website, Leadsources captures the Instagram campaign, ad set, and ad data, along with other data points.



Leadsources populates the hidden fields of your form with Instagram ads data.



Once the form is submitted, you can review the Instagram ad data and lead information in Sugar CRM (This requires establishing a connection with Sugar CRM).





How does Leadsources work?



Whenever a visitor clicks on your ads and arrives on your site, Leadsources retrieves Instagram ad data and places it in the hidden fields of your form. Once the form is submitted, this data is forwarded to Sugar CRM, along with the lead information you gathered (like name and email).



Leadsources tracks all lead source information related to every lead generated:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above illustrates that in instances where UTM parameters aren't viable—like organic sources such as Google search or Instagram bio links—Leadsources effectively fetches some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other systems, Leadsources monitors lead source data across all marketing channels, including both organic and paid advertising.



Performance reports: Lead, sales, and revenue by source



Monitoring Instagram ads data in Sugar CRM gives you the ability to create performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This provides the means to adjust your Instagram budget based on the campaigns, ad sets, and ads that yield the highest leads, sales, and revenue.



Let’s outline some of the reports you can generate:



1. Lead source reports



Create performance reports that show the number of leads acquired from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report gives you clarity on which channel attracts the most leads.























Example #2: Leads by Instagram campaign



You can now shift your focus to a specific lead source (e.g., Instagram) and analyze the lead generation from each Instagram campaign.













Example #3: Leads by Instagram ad



Once you identify the Instagram campaign that results in the most lead acquisition, you can assess which particular ad group or ad is generating those leads.











2. Sales and revenue source reports



After identifying the Instagram campaign, ad set, and ad responsible for our leads, we need to find out if these leads are resulting in sales and revenue.



To execute this, integrate your leads with a CRM such as Sugar CRM. This integration facilitates the tracking of sales and revenue generated through various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their subfolders.



Utilizing this information, you can refine your Instagram ad approach to prioritize the channels, sources, campaigns, ad sets, and ads that yield the highest sales and revenue.



A series of sales and revenue reports can be formulated, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the initiation of ads on Google and Instagram, the first "Leads by Channel" report demonstrated that Social Paid ads (Instagram) led to more leads than Search Paid ads.



However, after analyzing the sales and revenue metrics in Sugar CRM, it became evident that the Search Paid channel outperformed the Social Paid channel in terms of revenue despite attracting fewer leads. This led you to adjust your budget to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Sugar CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Sugar CRM page.

### How to capture your Instagram ads in Nimble CRM (without coding)

Leads are being transferred from Instagram to Nimble CRM, but we can’t figure out which ad they came from. Additionally, when a lead becomes a customer, tracking back to the initial Instagram ad isn’t possible.



This lack of tracking restricts you from measuring the success of your Instagram ads, keeping you unaware of which ads generate leads and customers. This can lead to spending on ads without any indication of their impact.



Fortunately, there’s a simple way to track each lead back to the precise Instagram campaign, ad set, and ad that generated it.



Let’s approach this one step at a time!



How to Track Instagram Ads in Nimble CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracing where your leads come from. Once implemented on your website, it tracks up to 7 data points for each lead source.




Sign up for Leadsources.io for free.



Follow this guide to place the Leadsources tracking code in your site’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











Add UTM parameters in your ad URL to collect Instagram ad details, such as campaign, ad set, and ad. Use this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should appear in this format:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note that Leadsources captures all lead source information, even when UTM parameters are not present, providing complete tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields are elements of a form that are invisible to users, allowing them to store information that is included when the form is submitted.



In your form, Leadsources keeps the lead source data within hidden fields. Thus, when a lead submits the form, these fields are automatically populated with Instagram ad information.



Leadsources works with all popular form builders. For detailed steps on how to integrate hidden fields into your form, refer to this guide.





Step 4: Capture the Instagram ads data in Nimble CRM











When users click your ads and arrive on your site, Leadsources gathers information about the Instagram campaign, ad set, and ad data, and more.



Instagram ads data is automatically populated into the hidden fields of your form by Leadsources.



So when the form is submitted, you can check the Instagram ad data and lead details in Nimble CRM (This requires a proper connection between your form and Nimble CRM).





How does Leadsources work?



Leadsources collects Instagram ad data every time someone visits your site and automatically populates the hidden fields of your form. After submission, this information is sent to Nimble CRM, including the lead data you recorded (such as name and email).



Leadsources gathers all relevant lead source data for each individual lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As outlined in the table above, when UTM parameters cannot be applied—such as with organic sources like Google search or Instagram bio links—Leadsources continues to gather certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other applications, Leadsources tracks lead sources throughout every marketing channel, whether organic or paid.



Performance reports: Lead, sales, and revenue by source



By collecting Instagram ad data in Nimble CRM, you can prepare performance reports that highlight:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This enables you to adjust your Instagram budget in line with the campaigns, ad sets, and ads that produce the best leads, sales, and revenue.



Let’s analyze a few reports that you can produce:



1. Lead source reports



Prepare performance reports that document the leads secured through:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report informs you of the channel that is most successful at generating leads.























Example #2: Leads by Instagram campaign



Now you can emphasize on a particular lead source (e.g., Instagram) and track the leads produced by every Instagram campaign.













Example #3: Leads by Instagram ad



After determining the Instagram campaign with the highest lead generation, you can look into which specific ad group or ad drives those leads.











2. Sales and revenue source reports



Now that we know which Instagram campaign, ad set, and ad produce our leads, we should determine if these leads are effectively converting into sales and revenue.



For this purpose, link your leads to a CRM like Nimble CRM. This integration allows you to track sales and revenue from various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and the subfolders of those landing pages.



With this data, you can readjust your Instagram ad strategy to focus on the channels, sources, campaigns, ad sets, and ads that have brought in the most sales and revenue.



You have the option to create multiple sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After the launch of ads on Google and Instagram, the initial "Leads by Channel" report confirmed that Social Paid ads (Instagram) attracted more leads than Search Paid ads.



After diving into sales and revenue data in Nimble CRM, you realized that the Search Paid channel had a higher revenue yield with a lower lead count compared to the Social Paid channel. Thus, you reallocated your budget to enhance support for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Nimble CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Nimble CRM page.

### Capture Instagram ads data in Perfex (without coding)

As you gather leads through Instagram and transfer them to Perfex, there’s no method to tie each lead to a unique ad. Furthermore, when leads turn into customers, you can’t track them back to a specific Instagram campaign.



Without tracking, measuring the success of your Instagram ads is difficult, so you can’t identify which ads drive leads and customers. This may result in spending on ads without any clarity on their effectiveness.



Luckily, there’s an effective way to connect every lead with the specific Instagram campaign, ad set, and ad that originated it.



Let’s go through the process step by step!



How to Track Instagram Ads in Perfex



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy tool for identifying where leads come from. Once installed on your website, it tracks up to 7 types of source data for each lead.




Sign up for Leadsources.io for free.



Follow the instructions in this guide to place the Leadsources tracking code in your website’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











To capture Instagram ad data, add UTM parameters to your ad URL, including campaign, ad set, and ad details. Use this structure:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should take this form:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note: Leadsources gathers all lead source data, regardless of UTM parameter usage, ensuring that every lead is fully tracked.





Step 3: Add the hidden fields in your form











Hidden fields in forms aren’t visible to users but still gather and save submitted information.



Leadsources retains lead source information in the hidden fields of your form. When a lead submits the form, these fields are automatically populated with data from Instagram ads.



Leadsources is designed to work with all popular form builders. For comprehensive steps on adding hidden fields to your form, please refer to this guide.





Step 4: Capture the Instagram ads data in Perfex











When users select your ads and arrive at your site, Leadsources pulls the Instagram campaign, ad set, ad data, and additional information.



The hidden fields in your form receive Instagram ads data from Leadsources.



Consequently, after submitting the form, you can review the Instagram ad data and lead details in Perfex (This requires establishing a connection between your form and Perfex).





How does Leadsources work?



Whenever a visitor lands on your site, Leadsources fetches Instagram ad data and places it in the hidden fields of your form. After submission, this information is sent to Perfex, including the lead data you've captured (such as name and email).



Leadsources documents all the lead source information connected to every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above indicates that in cases where UTM parameters can't be utilized—like organic sources such as Google search or Instagram bio links—Leadsources successfully fetches certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other platforms, Leadsources is capable of tracking lead sources across every marketing channel, both organic and paid.



Performance reports: Lead, sales, and revenue by source



Monitoring Instagram ads data through Perfex enables you to create performance reports, for example:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you reallocate your Instagram budget in response to the campaigns, ad sets, and ads that bring in the most leads, sales, and revenue.



Let’s investigate various reports that you can generate:



1. Lead source reports



Create performance reports that illustrate the number of leads sourced from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report provides insights into which channel generates the largest volume of leads.























Example #2: Leads by Instagram campaign



Now you can direct your attention to a particular lead source (e.g., Instagram) and measure how many leads are generated by each Instagram campaign.













Example #3: Leads by Instagram ad



After discovering the Instagram campaign that delivers the highest lead volume, you can evaluate which specific ad group or ad is generating those leads.











2. Sales and revenue source reports



After identifying the Instagram campaign, ad set, and ad that produce our leads, we need to investigate if these leads are turning into sales and revenue.



To facilitate this process, link your leads to a CRM like Perfex. This connection enables the tracking of sales and revenue across different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their corresponding subfolders.



This data allows you to reshape your Instagram ad strategy, focusing on the channels, sources, campaigns, ad sets, and ads that have resulted in the most significant sales and revenue.



It's possible to generate different sales and revenue reports, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Upon launching ads on Google and Instagram, the preliminary "Leads by Channel" report illustrated that Social Paid ads (Instagram) outperformed Search Paid ads in lead generation.



However, after investigating sales and revenue data in Perfex, you realized that the Search Paid channel was responsible for higher revenue with a smaller lead count compared to the Social Paid channel. Thus, you modified your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Perfex, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Perfex page.

### How to track Instagram ads data in Freshworks CRM (without coding)

You generate leads on Instagram and export them to Freshworks CRM, but there’s no way to assign each lead to its ad. When these leads eventually convert to customers, tracing them back to the specific Instagram ad is unfeasible.



Without tracking, evaluating the impact of your Instagram ads is nearly impossible, making it hard to tell which ads bring in leads and customers. Consequently, you might continue investing in ads without knowing their effectiveness.



Fortunately, a simple method allows you to connect each lead with the specific Instagram campaign, ad set, and ad that created it.



Let’s take it slow and go step by step!



How to Track Instagram Ads in Freshworks CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that tracks lead origins. Once it’s on your website, it records up to 7 pieces of source data for every lead.




Sign up for Leadsources.io for free.



Follow the steps in this guide to add the Leadsources tracking code into your website’s head tag.














Step 2: Add the UTM parameters to your Instagram ads











Capture Instagram ad insights by adding UTM parameters in your ad URL for campaign, ad set, and ad. Here’s a sample format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be displayed like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



It’s worth noting that Leadsources collects all lead source data, even without the use of UTM parameters, to ensure complete tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields represent form inputs that users do not interact with, but they can still capture and retain information submitted with the form.



Hidden fields in your form are used by Leadsources to store lead source data. Thus, when a lead submits the form, Leadsources automatically populates these fields with information from Instagram ads.



Leadsources integrates effectively with all widely-used form builders. For a complete guide on adding hidden fields in your form, consult this resource.





Step 4: Capture the Instagram ads data in Freshworks CRM











When users engage with your advertisements and visit your site, Leadsources collects the Instagram campaign, ad set, and ad data, among other things.



Leadsources populates Instagram ads data into the hidden fields of your form.



When you submit the form, you’ll be able to view the Instagram ad data and lead details in Freshworks CRM (This requires that your form is connected to Freshworks CRM).





How does Leadsources work?



Whenever someone arrives on your site, Leadsources fetches Instagram ad data and populates it into the hidden fields of your form. Once the form is submitted, this information goes to Freshworks CRM, along with the lead information you captured (such as name and email).



Leadsources captures all the lead source information for each lead generated:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As noted in the table above, in cases where UTM parameters are unapplicable—like organic sources such as Google search or Instagram bio links—Leadsources still retrieves some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other software solutions, Leadsources is designed to track lead sources through all marketing channels, both organic and paid.



Performance reports: Lead, sales, and revenue by source



By analyzing Instagram ads data within Freshworks CRM, you can construct performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to optimize your Instagram budget depending on the campaigns, ad sets, and ads that generate the most leads, sales, and revenue.



Let's outline the selection of reports you can generate:



1. Lead source reports



Design performance reports that show the leads attracted by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to track down the channel that generates the highest leads.























Example #2: Leads by Instagram campaign



Now you can concentrate on a specific lead source (e.g., Instagram) and evaluate the number of leads resulting from each of your Instagram campaigns.













Example #3: Leads by Instagram ad



After determining the most effective Instagram campaign in terms of leads, you can examine which specific ad group or ad produces those leads.











2. Sales and revenue source reports



Having determined which Instagram campaign, ad set, and ad generate our leads, we need to examine if these leads are being converted into sales and revenue.



To achieve your objective, associate your leads with a CRM like Freshworks CRM. This integration helps you keep track of sales and revenue generated from various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their respective subfolders.



With this data, you can optimize your Instagram ad strategy to emphasize on the channels, sources, campaigns, ad sets, and ads that resulted in the most sales and revenue.



You can produce a range of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on Google and Instagram, the preliminary "Leads by Channel" report revealed that Social Paid ads (Instagram) secured more leads compared to Search Paid ads.



Upon analyzing sales and revenue data in Freshworks CRM, you discovered that the Search Paid channel produced more revenue with fewer leads compared to the Social Paid channel. Based on this information, you adjusted your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Freshworks CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Freshworks CRM page.

### Easily capture your Instagram ads in Agile CRM (without coding)

Leads are collected on Instagram and sent to Agile CRM, but the original ad for each lead isn’t tracked. Similarly, when a lead becomes a customer, it’s impossible to trace back to the first Instagram ad.



The lack of tracking makes it challenging to determine the success of your Instagram ads, leaving you in the dark about which ads lead to conversions. This could cause you to spend on ads without understanding their return.



Fortunately, it’s now easy to link each lead to the exact Instagram campaign, ad set, and ad responsible for its generation.



Let’s review it together, step by step!



How to Track Instagram Ads in Agile CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple way to track your lead sources. After installing it on your website, it gathers up to 7 data points for each lead’s source.




Sign up for Leadsources.io for free.



Add the Leadsources tracking code to the head section of your website as described in this guide.














Step 2: Add the UTM parameters to your Instagram ads











In your ad URL, add UTM parameters to log Instagram data for campaign, ad set, and ad. Follow this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be structured as follows:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Remember: Leadsources gathers all lead source information, even if UTM parameters are not implemented, guaranteeing thorough tracking for each lead.





Step 3: Add the hidden fields in your form











These fields, known as hidden fields, are not visible to the user but can store data that is sent along with the form submission.



Leadsources places lead source details in the hidden fields of your form. Therefore, when a lead submits the form, these fields are filled with Instagram ad data automatically.



Leadsources collaborates with all leading form builders. For detailed steps on how to add hidden fields to your form, follow this guide.





Step 4: Capture the Instagram ads data in Agile CRM











When users tap your ads and reach your website, Leadsources retrieves data related to the Instagram campaign, ad set, and ad, along with other details.



Your form’s hidden fields are filled with Instagram ads data through Leadsources.



Therefore, once the form has been submitted, you can access the Instagram ad data and lead details in Agile CRM (This requires connecting your form to Agile CRM).





How does Leadsources work?



Leadsources retrieves Instagram ad data whenever a visitor lands on your website and automatically populates the hidden fields of your form. Once submitted, this data is forwarded to Agile CRM, along with the lead details you collected (like name and email).



Leadsources captures and stores all lead source data linked to every lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above shows that in circumstances where UTM parameters are not applicable—such as organic sources like Google search or Instagram bio links—Leadsources continues to fetch certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike competing tools, Leadsources provides comprehensive tracking of lead sources across all marketing channels, organic and paid.



Performance reports: Lead, sales, and revenue by source



Tracking Instagram ad data in Agile CRM allows you to create detailed performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This aids you in optimizing your Instagram budget according to the campaigns, ad sets, and ads that result in the highest leads, sales, and revenue.



Let’s highlight some of the reports you can develop:



1. Lead source reports



Create performance reports that provide the details on leads obtained through:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report reveals which channel contributes the most to lead generation.























Example #2: Leads by Instagram campaign



You are now in a position to focus on a specific lead source (e.g., Instagram) and determine the leads produced by each Instagram campaign.













Example #3: Leads by Instagram ad



After identifying the Instagram campaign that drives the greatest number of leads, you can assess which specific ad group or ad generates those leads.











2. Sales and revenue source reports



Now that we understand which Instagram campaign, ad set, and ad yield our leads, we need to check whether these leads are resulting in sales and revenue.



To implement this, integrate your leads with a CRM like Agile CRM. This integration allows you to monitor sales and revenue resulting from multiple channels, sources, Instagram campaigns, ad sets, ads, landing pages, and landing page subfolders.



This information enables you to adjust your Instagram ad strategy to prioritize the channels, sources, campaigns, ad sets, and ads that have led to the greatest sales and revenue.



A variety of sales and revenue reports can be created, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the release of ads on Google and Instagram, the initial "Leads by Channel" report pointed out that Social Paid ads (Instagram) resulted in more leads than Search Paid ads.



Nevertheless, a thorough analysis of sales and revenue data in Agile CRM revealed that the Search Paid channel yielded greater revenue with a fewer number of leads than the Social Paid channel. Consequently, you altered your budget to increase funding for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Agile CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Agile CRM page.

### Easily track your Instagram ads in Insightly (without coding)

You move leads from Instagram to Insightly, yet connecting each one to its particular ad is out of reach. Similarly, once these leads become customers, there’s no way to trace them back to the ad that started it all.



The inability to track your Instagram ads prevents you from knowing which ones perform best in generating leads and customers. As a result, you may be spending on ads without a clear understanding of their value.



Fortunately, a clear solution lets you track each lead back to the specific Instagram campaign, ad set, and ad that produced it.



Let’s review it, step by step!



How to Track Instagram Ads in Insightly



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tracking tool for lead sources. When added to your site, it captures up to 7 points of lead source data.




Sign up for Leadsources.io for free.



Insert the Leadsources tracking code into your site’s head tag by following this guide.














Step 2: Add the UTM parameters to your Instagram ads











Place UTM parameters in your ad URL to track Instagram ad data like campaign, ad set, and individual ad. Use the following example:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




Your final URL should appear like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Important to note: Leadsources compiles all lead source details, even when UTM parameters aren’t present, ensuring comprehensive tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields are sections of the form that users cannot view, yet they can retain information that is submitted when the form is completed.



The lead source data is captured in hidden fields of your form by Leadsources. So when a lead submits the form, Leadsources automatically inputs Instagram ad data into these fields.



Leadsources supports integration with all well-known form builders. For in-depth instructions on including hidden fields in your form, check out this guide.





Step 4: Capture the Instagram ads data in Insightly











When users click on your ads and get to your site, Leadsources extracts the Instagram campaign, ad set, ad data, and more.



Leadsources populates Instagram ads data into the hidden fields of your form.



As a result, when the form is submitted, the Instagram ad data and lead details can be viewed in Insightly (This requires a connection between your form and Insightly).





How does Leadsources work?



Each time someone clicks on your ads and reaches your site, Leadsources collects Instagram ad data and fills the hidden fields of your form. Upon submission, this data goes to Insightly, along with the lead information you recorded (like name and email).



Leadsources tracks every aspect of lead source data for each lead you acquire:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As detailed in the table above, even in situations where UTM parameters are impractical—such as organic sources like Google search or Instagram bio links—Leadsources still gathers some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




In distinction to other tools, Leadsources captures lead source data from all marketing channels, whether they are organic or paid.



Performance reports: Lead, sales, and revenue by source



By recording Instagram ads data in Insightly, you can formulate performance reports that feature:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This supports your efforts to adjust your Instagram budget based on which campaigns, ad sets, and ads deliver the most leads, sales, and revenue.



Let’s uncover some of the reports you have the ability to create:



1. Lead source reports



Create performance reports that highlight the leads generated by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you discover which channel is most effective at producing leads.























Example #2: Leads by Instagram campaign



You can now prioritize a specific lead source (e.g., Instagram) and quantify the number of leads generated by every Instagram campaign.













Example #3: Leads by Instagram ad



Once you identify the Instagram campaign that results in the most leads, you can take a closer look at which ad group or ad contributes to those leads.











2. Sales and revenue source reports



Since we’ve identified the Instagram campaign, ad set, and ad that generate our leads, it’s essential to analyze if these leads are converting into sales and revenue.



For this purpose, connect your leads to a CRM such as Insightly. This connection provides the ability to track sales and revenue produced through various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their subfolders.



With these insights, you can revise your Instagram ad strategy to concentrate on the channels, sources, campaigns, ad sets, and ads that deliver the highest sales and revenue.



You can create a selection of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After the ads went live on Google and Instagram, the first "Leads by Channel" report showed that Social Paid ads (Instagram) were responsible for more leads than Search Paid ads.



After analyzing sales and revenue data in Insightly, you found that the Search Paid channel generated more revenue while attracting fewer leads than the Social Paid channel. This led you to adjust your budget to invest more in the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Insightly, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Insightly page.

### How to track Instagram ads data in Zoho CRM

You capture leads on Instagram and transfer them to Zoho CRM, but connecting each lead back to its specific Instagram ad isn’t possible. Likewise, once a lead converts into a customer, there’s no way to trace it back to the original Instagram ad.



Without tracking, you’re unable to measure the performance of your Instagram ads, leaving you uncertain about which ads bring in leads and customers. Consequently, you might invest in numerous ads without knowing their actual impact.



Luckily, there’s an easy method to connect each lead to the exact Instagram campaign, ad set, and ad responsible for generating it.



Let’s go through it one step at a time!



How to Track Instagram Ads in Zoho CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy-to-use tool for tracking where your leads come from. Once it’s on your website, it captures up to 7 lead source details for every lead you acquire.




Sign up to Leadsources.io for free.



Add the Leadsources tracking code to your website’s head tag following this guide.














Step 2: Add the UTM parameters to your Instagram ads











Add UTM parameters to your ad URL to capture Instagram ad details, such as campaign, ad set, and specific ad. Here’s an example you can use:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The completed URL should appear as follows:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Please note that Leadsources gathers all lead source data, even in the absence of UTM parameters, ensuring comprehensive tracking for each lead.





Step 3: Add the hidden fields in your form











Hidden fields are form elements that users can't see, but they can contain data that gets submitted along with the form.



Leadsources saves the lead source information in the hidden fields of your form. Therefore, when a lead submits the form, Leadsources automatically fills these fields with data from Instagram ads.



Leadsources works with all major form builders. For step-by-step instructions on adding hidden fields to your form, refer to this guide.





Step 4: Capture the Instagram ads data in Zoho CRM











When users click on your ads and arrive at your site, Leadsources retrieves the Instagram campaign, ad set, and ad data, among other information.



Leadsources fills the hidden fields of your form with Instagram ads data.



Once the form is submitted, you can access the Instagram ad data and lead details in Zoho CRM (This requires a connection between your form and Zoho CRM).





How does Leadsources work?



Leadsources retrieves Instagram ad data each time a visitor arrives on your site and fills the hidden fields of your form with it. After submission, this data is sent to Zoho CRM, along with the lead information you collected in your form (such as name and email).



Leadsources monitors every piece of lead source data associated with each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As illustrated in the table above, even when UTM parameters are not applicable—such as with organic sources like Google search or Instagram bio links—Leadsources continues to gather certain lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




In contrast to other tools, Leadsources monitors lead sources across every marketing channel, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



By monitoring Instagram ad data in Zoho CRM, you can generate performance reports like:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to modify your Instagram budget according to the campaigns, ad sets, and ads that produce the highest number of leads, sales, and revenue.



Let's take a look at some of the reports you can create:



1. Lead source reports



Generate performance reports that display the total leads produced by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to determine which channel produces the highest number of leads.























Example #2: Leads by Instagram campaign



You can now concentrate on a particular lead source (e.g., Instagram) and assess the number of leads produced by each Instagram campaign.













Example #3: Leads by Instagram ad



Once you identify the Instagram campaign that produces the most leads, you can investigate which specific ad group or ad is responsible for generating those leads.











2. Sales and revenue source reports



Now that we’ve identified the Instagram campaign, ad set, and ad responsible for generating our leads, it’s time to find out if these leads are converting into sales and revenue.



To achieve this, link your leads to a CRM such as Zoho CRM. This integration enables you to monitor sales and revenue generated by different channels, sources, Instagram campaigns, ad sets, ads, landing pages, and specific subfolders of landing pages.



By utilizing this data, you can refine your Instagram ad strategy to focus on the channels, sources, campaigns, ad sets, and ads that yielded the most sales and revenue.



A wide range of sales and revenue reports can be generated, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Following the launch of ads on Google and Instagram, the preliminary "Leads by Channel" report revealed that Social Paid ads (Instagram) produced more leads than Search Paid ads.



Nevertheless, after reviewing sales and revenue data in Zoho CRM, it became clear that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Consequently, you decided to modify your budget to direct more funds toward the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Zoho CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Zoho CRM page.

### How to capture your Instagram ads in Pipedrive easily

Leads flow from Instagram to Pipedrive, yet there’s no way to connect each lead with a particular Instagram ad. Similarly, when leads transition into customers, you can’t determine the exact ad that generated them.



The absence of tracking prevents your ability to measure Instagram ad performance, making it unclear which ads contribute to your lead and customer growth. This could lead to spending on multiple ads without insight into their effectiveness.



Fortunately, a simple solution exists to track each lead back to the specific Instagram campaign, ad set, and ad that brought it in.



We’ll break it down step by step!



How to Track Instagram Ads in Pipedrive



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that identifies your lead sources. When added to your site, it collects up to 7 types of lead source information for each new lead.




Sign up to Leadsources.io for free.



Place the Leadsources tracking code in your website’s head tag as outlined in this guide.














Step 2: Add the UTM parameters to your Instagram ads











Insert UTM parameters into your ad URL to track Instagram data like campaign, ad set, and ad. You can follow this format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




Your final URL will resemble this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Important: Leadsources captures all lead source information, regardless of whether UTM parameters are utilized, guaranteeing full tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields refer to form inputs that remain invisible to users while still capturing data that is submitted with the form.



The lead source data is stored in the hidden fields of your form by Leadsources. When a lead submits the form, Leadsources populates these fields with Instagram ad information automatically.



Leadsources is compatible with all widely used form builders. To learn how to add hidden fields to your form, please follow this guide.





Step 4: Capture the Instagram ads data in Pipedrive











When users engage with your ads and reach your website, Leadsources collects the Instagram campaign, ad set, and ad data, along with additional details.



The hidden fields of your form are populated with Instagram ads data by Leadsources.



Therefore, when the form is submitted, you’ll be able to see the Instagram ad data and lead details in Pipedrive (This requires that your form is connected to Pipedrive).





How does Leadsources work?



Whenever someone visits your site, Leadsources gathers Instagram ad data and populates it into the hidden fields of your form. Once the form is submitted, this information is forwarded to Pipedrive, along with the lead details you've captured (like name and email).



Leadsources keeps track of all the lead source information for every lead generated:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



The table above demonstrates that in scenarios where UTM parameters cannot be used—such as organic sources like Google search or Instagram bio links—Leadsources still retrieves some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike various other tools, Leadsources keeps track of lead sources through all marketing channels, whether organic or paid.



Performance reports: Lead, sales, and revenue by source



Tracking Instagram ads data within Pipedrive allows you to produce performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This enables you to adjust your Instagram budget based on the campaigns, ad sets, and ads that drive the most leads, sales, and revenue.



Let’s dive into a few of the reports you can generate:



1. Lead source reports



Compile performance reports that indicate the number of leads acquired through:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report enables you to see which channel is responsible for generating the most leads.























Example #2: Leads by Instagram campaign



You are now able to focus on a specific lead source (e.g., Instagram) and evaluate the leads generated by individual Instagram campaigns.













Example #3: Leads by Instagram ad



After determining the Instagram campaign that brings in the highest number of leads, you can analyze which particular ad group or ad generates those leads.











2. Sales and revenue source reports



Having established which Instagram campaign, ad set, and ad yield our leads, we must now assess whether these leads are translating into sales and revenue.



For this purpose, connect your leads to a CRM like Pipedrive. This setup allows you to track sales and revenue produced by various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and their subfolders.



Using this information, you can modify your Instagram ad approach to emphasize the channels, sources, campaigns, ad sets, and ads that produced the greatest sales and revenue.



You have the ability to create various sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



Once the ads were launched on Google and Instagram, the first "Leads by Channel" report indicated that Social Paid ads (Instagram) yielded a greater number of leads compared to Search Paid ads.



After examining sales and revenue data in Pipedrive, you discovered that the Search Paid channel produced greater revenue with a lower number of leads compared to the Social Paid channel. As a result, you adjusted your budget to invest more in the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Pipedrive, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Pipedrive page.

### Track your Instagram ads in Microsoft Dynamics CRM (without coding)

While you gather leads on Instagram and import them into Microsoft Dynamics CRM, you’re unable to match each lead to its source ad on Instagram. Also, when a lead becomes a customer, identifying the ad they originated from is unachievable.



Without tracking, it’s challenging to evaluate your Instagram ads success, leaving you unsure of which ads generate leads and customers. As a result, you may allocate budget to ads without understanding their impact.



Fortunately, you can now link each lead directly to the precise Instagram campaign, ad set, and ad that generated it.



Let’s take it one step at a time!



How to Track Instagram Ads in Microsoft Dynamics CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution that helps track the origins of your leads. After adding it to your website, it logs up to 7 source data points per lead.




Sign up for Leadsources.io for free.



Follow this guide to insert the Leadsources tracking code in the head tag of your website.














Step 2: Add the UTM parameters to your Instagram ads











In the URL of your ad, use UTM parameters to gather data on Instagram ads, including campaign, ad set, and ad. Try the following format:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Keep in mind that Leadsources records all lead source data, even if UTM parameters are not applied, providing thorough tracking for each lead.





Step 3: Add the hidden fields in your form











These hidden fields are part of the form but are not visible to users; they can retain information submitted alongside the form.



Leadsources keeps the lead source details in the hidden fields within your form. As a result, when a lead completes the form, these fields are automatically populated with data from Instagram ads.



Leadsources connects with all popular form builders. For detailed guidance on incorporating hidden fields in your form, consult this guide.





Step 4: Capture the Instagram ads data in Microsoft Dynamics CRM











When users click your ads and visit your site, Leadsources gathers the Instagram campaign, ad set, ad data, and more.



Instagram ads data is entered into the hidden fields of your form by Leadsources.



Thus, upon form submission, you can view the Instagram ad data and lead information in Microsoft Dynamics CRM (This involves connecting your form with Microsoft Dynamics CRM).





How does Leadsources work?



Each time a user lands on your site, Leadsources collects Instagram ad data and fills it in the hidden fields of your form. Upon submission, this data is transferred to Microsoft Dynamics CRM, together with the lead information you obtained (such as name and email).



Leadsources collects and logs all the lead source data relevant to each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



According to the table above, in instances where UTM parameters aren't feasible—like organic sources such as Google search or Instagram bio links—Leadsources manages to capture some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Differing from other tools, Leadsources observes lead sources across all types of marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



With the ability to track Instagram ads data in Microsoft Dynamics CRM, you can compile performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This assists you in adjusting your Instagram budget according to which campaigns, ad sets, and ads generate the greatest leads, sales, and revenue.



Let’s examine some of the reports you are able to produce:



1. Lead source reports



Produce performance reports that reveal the count of leads generated by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report aids in recognizing which channel delivers the greatest number of leads.























Example #2: Leads by Instagram campaign



Now you have the opportunity to target a specific lead source (e.g., Instagram) and track the number of leads created by each Instagram campaign.













Example #3: Leads by Instagram ad



After recognizing the Instagram campaign that yields the most leads, you can explore which specific ad group or ad creates those leads.











2. Sales and revenue source reports



With the Instagram campaign, ad set, and ad that generate our leads identified, we need to evaluate if these leads are resulting in sales and revenue.



To accomplish this, integrate your leads with a CRM such as Microsoft Dynamics CRM. This connection facilitates tracking of sales and revenue from multiple channels, sources, Instagram campaigns, ad sets, ads, landing pages, and the respective subfolders of those landing pages.



With this data, you can enhance your Instagram ad strategy to prioritize the channels, sources, campaigns, ad sets, and ads that generated the highest sales and revenue.



There are numerous types of sales and revenue reports you can produce, including:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After initiating ad campaigns on Google and Instagram, the initial "Leads by Channel" report demonstrated that Social Paid ads (Instagram) attracted more leads than Search Paid ads.



However, a detailed analysis of sales and revenue data in Microsoft Dynamics CRM revealed that the Search Paid channel generated higher revenue with fewer leads than the Social Paid channel. Based on this finding, you reallocated your budget to focus more on the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Microsoft Dynamics CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Microsoft Dynamics CRM page.

### Track your Instagram ads in Keap in 4 easy steps

Instagram leads are sent to Keap, but identifying which specific ad each lead came from is impossible. Similarly, when these leads convert to customers, you lose track of the original Instagram ad.



This lack of tracking makes it hard to assess the effectiveness of your Instagram ads, creating uncertainty about which ads are bringing in leads and customers. You might end up spending on ads without knowing their actual results.



Fortunately, there’s a simple approach to trace each lead to the exact Instagram campaign, ad set, and ad behind it.



Let’s walk through each step together!



How to Track Instagram Ads in Keap 



Step 1: Add Leadsources in the head tag of your website











Leadsources is a user-friendly tool for tracking lead origins. Once set up on your website, it records up to 7 details about each lead’s source.




Sign up for Leadsources.io for free.



Use this guide to add the Leadsources tracking code to the head tag of your website.














Step 2: Add the UTM parameters to your Instagram ads











Add UTM parameters in your ad URL to track Instagram ad specifics—campaign, ad set, and ad. Here’s a template:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should be formatted as:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note that Leadsources collects every piece of lead source information, even without UTM parameters, ensuring complete tracking for all leads.





Step 3: Add the hidden fields in your form











Hidden fields consist of form fields that users do not see, but they can store information that accompanies the form submission.



In your form, Leadsources stores lead source data in hidden fields. Consequently, when a lead submits the form, the hidden fields are filled with Instagram ad data by Leadsources.



Leadsources integrates smoothly with all major form builders. To get detailed instructions on how to add hidden fields in your form, follow this guide.





Step 4: Capture the Instagram ads data in Keap











When users interact with your ads and land on your website, Leadsources captures the Instagram campaign, ad set, and ad data, as well as other relevant information.



Leadsources automatically populates the hidden fields of your form with data from Instagram ads.



When the form is submitted, you can check the Instagram ad data and lead details in Keap (This requires having a connection between your form and Keap).





How does Leadsources work?



Leadsources fetches Instagram ad data every time a user arrives at your website and automatically populates it into the hidden fields of your form. Once the form is submitted, this data is sent to Keap along with the lead details you gathered (like name and email).



Leadsources records every detail of lead source data for each individual lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As presented in the table above, when UTM parameters cannot be implemented—like organic sources including Google search or Instagram bio links—Leadsources still acquires some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike many other tools, Leadsources effectively tracks lead sources throughout all marketing channels, including both organic and paid.



Performance reports: Lead, sales, and revenue by source



By capturing Instagram ad data in Keap, you can develop performance reports that include:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This allows you to refine your Instagram budget based on the campaigns, ad sets, and ads that yield the most leads, sales, and revenue.



Let's review some of the reports you can compile:



1. Lead source reports



Develop performance reports that outline the leads generated from:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report assists you in determining the channel that brings in the most leads.























Example #2: Leads by Instagram campaign



You can now focus in on a specific lead source (e.g., Instagram) and analyze the number of leads resulting from each Instagram campaign.













Example #3: Leads by Instagram ad



After finding the Instagram campaign that attracts the most leads, you can assess which particular ad group or ad is responsible for those leads.











2. Sales and revenue source reports



Now that we know which Instagram campaign, ad set, and ad bring in our leads, we must determine whether these leads are converting into actual sales and revenue.



To make this happen, associate your leads with a CRM like Keap. This connection lets you keep tabs on sales and revenue generated across various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and subfolders within those landing pages.



With this information, you can tailor your Instagram ad strategy to highlight the channels, sources, campaigns, ad sets, and ads that have driven the most sales and revenue.



You can develop a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After deploying ads on Google and Instagram, the first "Leads by Channel" report highlighted that Social Paid ads (Instagram) generated more leads than their Search Paid ad counterparts.



Upon analyzing sales and revenue data in Keap, you identified that the Search Paid channel brought in more revenue despite having fewer leads than the Social Paid channel. Given this perspective, you decided to adjust your budget to favor the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Keap, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Keap page.

### How to capture your Instagram ads in Salesforce (without coding)

You generate leads on Instagram and send them to Salesforce, but you can't connect each lead to a specific Instagram ad. Similarly, when a lead becomes a customer, there's no way to link that customer back to an exact Instagram ad.



This lack of tracking prevents you from measuring your Instagram ads' performance, making it difficult to know which ads are driving your leads and customers. As a result, you end up spending on many ads without understanding their effectiveness.



Fortunately, there's a simple way to link each lead to the specific Instagram campaign, ad set, and ad that generated it.



Let's walk through it step by step!



How to Track Instagram Ads in Salesforce



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.




Sign up for Leadsources.io for free.



Insert the Leadsources tracking code into your website's head tag using this guide.














Step 2: Add the UTM parameters to your Instagram ads











In your ad URL, add UTM parameters to capture Instagram ad data, including campaign, ad set, and ad. You can use the following:




UTM_medium=paidsocial



UTM_source=instagram



UTM_campaign=campaign-name



UTM_term=ad-set-name



UTM_content=ad-name




The final URL should look like this:



https://www.yourdomain.com/?UTM_medium=paidsocial&UTM_source=instagram&UTM_campaign=campaign-name&UTM_term=ad-set-name&UTM_content=ad-name



Note: Leadsources collects all lead source data—even when UTM parameters aren’t used—ensuring complete tracking for every lead.





Step 3: Add the hidden fields in your form











Hidden fields are form fields that are invisible to the user but can store information that gets submitted along with the form.



Leadsources stores the lead source data in the hidden fields of your form. So when a lead submits the form, Leadsources automatically populates these fields with Instagram ad data.



Leadsources integrates with all popular form builders. For detailed steps on adding hidden fields in your form, follow this guide.





Step 4: Capture the Instagram ads data in Salesforce











When users click your ads and lands on your site, Leadsources fetches the Instagram campaign, ad set, ad data (and more).



Leadsources populates this Instagram ads data in the hidden fields of your form.



So when the form is submitted, you can view the Instagram ad data and lead details to Salesforce (This requires a connection between your form and Salesforce).





How does Leadsources work?



Leadsources fetches Instagram ad data whenever someone lands on your site, and populates it in the  hidden fields of your form. Once submitted, this data goes to Salesforce, along with the lead information that you captured in your form (like name and email).



Leadsources tracks all this lead source data for each lead:



Lead source dataFetched automaticallyChannel✅Source✅Campaign✅ OR use UTM_campaignContentUTM_content parameter is requiredTermUTM_term parameter is requiredLanding page✅Landing page subfolder✅



As shown in the table above, in cases where UTM parameters can't be applied—like organic sources such as Google search or Instagram bio links—Leadsources still fetches some lead source data:




Channel



Source



Campaign



Landing page



Landing page subfolder




Unlike other tools, Leadsources tracks lead source across all marketing channels, both organic and paid.



Performance reports: Lead, sales, and revenue by source



By tracking Instagram ads data in Salesforce, you can create performance reports such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Instagram campaign)



Leads, sales, and revenue by term (aka. Instagram ad set)



Leads, sales, and revenue by content (aka. Instagram ad)




This helps you adjust your Instagram budget based on the campaigns, ad sets, and ads that generate the most leads, sales, and revenue.



Let's explore some of the reports you can generate:



1. Lead source reports



Create performance reports that show the number of leads generated by:




Channel



Source



Campaign (aka. Instagram campaign)



Term (aka. Instagram ad set)



Content (aka. Instagram ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you identify which channel generates the most leads.























Example #2: Leads by Instagram campaign



Now you can focus on a specific lead source (e.g., Instagram) and measure the number of leads generated by each Instagram campaign.













Example #3: Leads by Instagram ad



After identifying the Instagram campaign that drives the most leads, you can examine which specific ad group or ad generates those leads.











2. Sales and revenue source reports



Now that we know which Instagram campaign, ad set, and ad generate our leads, we need to determine if these leads are converting into sales and revenue.



To do this, connect your leads to a CRM like Salesforce. This allows you to track sales and revenue generated by various channels, sources, Instagram campaigns, ad sets, ads, landing pages, and landing page subfolders.



With this data, you can adjust your Instagram ad strategy to prioritize the channels, sources, campaigns, ad sets, and ads that generated the highest sales and revenue.



You can generate a variety of sales and revenue reports, such as:




Sales and revenue by channel



Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (e.g., Instagram ad set)



Sales and revenue by content (e.g., Instagram ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Example Scenario:



ChannelSearch PaidSocial PaidLeads5075Sales56Average Order Value$150$100Revenue$750$600



After launching ads on Google and Instagram, the initial "Leads by Channel" report showed that Social Paid ads (Instagram) generated more leads than Search Paid ads.



However, after analyzing sales and revenue data in Salesforce, you found that the Search Paid channel brought in higher revenue with fewer leads than the Social Paid channel. Based on this insight, you adjusted your budget to allocate more resources to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Salesforce, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Salesforce page.

### How to track TikTok ads data in LeadSquared

TikTok leads are integrated into LeadSquared instantaneously; however, it is not currently possible to link them to individual TikTok ads.



Once a lead turns into a customer, you won’t be able to link them to a particular TikTok ad.



Without tracking ad performance, TikTok’s impact is uncertain. This results in running numerous ads without knowing which ones generate leads or customers.



Fortunately, a quick and simple solution exists to connect each lead to the TikTok campaign, ad group, and ad responsible for it.



We'll take it step by step and move onward!



How to capture TikTok ads in LeadSquared



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that helps you identify where your leads are coming from. After adding it to your website, it tracks up to 7 pieces of data for each lead source.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Include UTM parameters such as campaign, ad group, and ad in your URL to capture TikTok ad data.



These UTM parameters can be used:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL will appear as follows:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Leadsources captures all lead source information, including channel, landing page, and subfolder, ensuring complete tracking, even in the absence of UTM parameters.





Step 3: Add the hidden fields in your form











Leadsources maintains and records the lead source data directly in the hidden fields of your form.



As soon as a lead submits the form, Leadsources ensures that TikTok ads details are captured in the hidden fields.



For complete guidance on how to add hidden fields to your form, refer to this guide.





Step 4: Capture the TikTok ads data in LeadSquared











When users click on your ads and reach your site, Leadsources logs the TikTok ads information, including campaign, ad group, and ad.



The hidden fields in your form receive TikTok ads data automatically, provided by Leadsources.



Once the form is submitted, you can systematically transfer TikTok ads information and your leads to LeadSquared by connecting your form with LeadSquared.





How does Leadsources work?



Whenever someone navigates to your site, Leadsources collects the TikTok ads information.



TikTok ads data is captured in your form's hidden fields. Upon form submission, this information is transmitted to LeadSquared, including the lead details (name, email, etc.).



Leadsources logs the subsequent details for all visitors:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even if UTM parameters are not present, Leadsources can gather lead source data using the referrer.



There are cases where it is inappropriate to use UTM parameters, especially when traffic is derived from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these circumstances, many lead source tracking tools cannot effectively identify lead sources as they depend entirely on UTM parameters. However, Leadsources continues to gather certain lead source information without relying on UTM parameters:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources provides in-depth lead data tracking across all channels, distinguishing it from a variety of other lead tracking solutions:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Moreover, Leadsources automatically categorizes your traffic by channel, ensuring you receive a clearly defined dataset.



In essence, Leadsources offers a dependable and systematic approach to collecting detailed lead source data from various channels into a single place.



Performance reports: Lead, sales, and revenue by source



Analyzing TikTok ads data through LeadSquared enables you to produce a range of performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Thus, this gives you the opportunity to reshape your TikTok budget according to the campaign, ad group, and ad that drive leads, sales, and revenue.



Let’s clarify the range of lead performance reports you can produce with this data.



1. Lead source reports



Create performance reports that include the leads generated from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report contributes to understanding which channel excels in lead generation.























Example #2: Leads by TikTok campaign



You now have the means to center your attention on a specific lead source (like TikTok) and assess the leads generated by its various campaigns.













Example #3: Leads by TikTok ad



After determining the TikTok campaign responsible for the most leads, you can explore the particular ad group or ad that plays a significant role in that achievement.











2. Sales and revenue source reports



We understand which TikTok campaign, ad group, and ad generate leads for us. But do these leads lead to real sales and revenue growth?



Understanding which leads turn into customers is important. By connecting your leads to a CRM like LeadSquared, you can monitor the resulting sales and revenue from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and additional metrics.



This grants you the opportunity to realign your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that produce the highest sales and revenue outcomes.



This allows you to develop a range of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To enhance this understanding, let’s look at the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once advertisements were launched on Google and TikTok, the initial "Leads by Channel" report indicated that Social Paid ads on TikTok were more successful in generating leads than Search Paid ads.



Still, after assessing the sales and revenue information from your CRM, you found that the Search Paid channel produced higher revenue with fewer leads than the Social Paid channel. Therefore, you decided to raise the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in LeadSquared, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in LeadSquared page.

### Easily capture your TikTok ads in Kylas CRM

Leads generated on TikTok are directed to Kylas CRM. However, there's no process for assigning them to particular TikTok ads.



When a lead becomes a customer, you lose the ability to trace them to any specific ad on TikTok.



The lack of ad tracking leaves you uncertain about TikTok's effectiveness. This means running various ads without knowing which convert leads into customers.



Thankfully, a simple solution lets you trace every lead to the TikTok campaign, ad group, and ad that generated it.



Let's walk through each step and push forward!



How to capture TikTok ads in Kylas CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tracking tool for lead sources. After it's installed on your site, it logs up to 7 pieces of data for every lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add UTM parameters, including campaign, ad group, and ad, to your URL to keep track of TikTok ads data.



You can implement these UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The completed version of your URL should appear like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Even when UTM parameters are missing, Leadsources tracks all relevant data points like channel, landing page, and subfolder, ensuring full tracking for every lead.





Step 3: Add the hidden fields in your form











Leadsources stores and captures lead source data directly in your form's hidden fields.



When a lead completes your form, Leadsources confirms that the hidden fields contain TikTok ads information.



For comprehensive steps on incorporating hidden fields into your form, consult this guide.





Step 4: Capture the TikTok ads data in Kylas CRM











When users engage with your advertisements and navigate to your site, Leadsources tracks the TikTok ads details: campaign, ad group, and ad.



With Leadsources, TikTok ads data is automatically entered into the hidden fields of your form.



Upon completing the form, you can easily direct TikTok ads data and your leads to Kylas CRM by integrating your form with Kylas CRM.





How does Leadsources work?



Each time a visitor comes to your website, Leadsources records the TikTok ads details.



The TikTok ads information is stored in the hidden fields of your form. When the form is submitted, this data is sent to Kylas CRM with the lead details (name, email, etc.).



For each visitor, the following information is tracked by Leadsources:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources is capable of collecting lead source data through the referrer, even when UTM parameters are not available.



In certain scenarios, it is not advisable to implement UTM parameters, particularly for traffic sourced organically:




Google Search



Instagram bio link



Social media posts



Etc.




In these instances, most lead source tracking tools struggle to identify lead sources because they are reliant solely on UTM parameters. Nevertheless, Leadsources captures specific lead source information, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Consequently, Leadsources delivers detailed lead data tracking across various channels, making it different from many other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Furthermore, Leadsources automatically categorizes your traffic by channel, ensuring a clear dataset in return.



In conclusion, Leadsources acts as a reliable and efficient solution for aggregating comprehensive lead source data from various channels into a single centralized location.



Performance reports: Lead, sales, and revenue by source



Monitoring on TikTok ads data in Kylas CRM allows you to generate various performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, this allows you to revise your TikTok budget based on the campaign, ad group, and ad that facilitate leads, sales, and revenue.



Let’s highlight the different lead performance reports that can be compiled using this information.



1. Lead source reports



Generate performance reports that analyze the leads generated from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report facilitates the identification of the channel that drives the most leads.























Example #2: Leads by TikTok campaign



You can now focus on a particular lead source (such as TikTok) and quantify the leads from each of its campaigns.













Example #3: Leads by TikTok ad



Once you identify the TikTok campaign that produces the greatest number of leads, you can dive into the ad group or ad that aids in their generation.











2. Sales and revenue source reports



We now understand the TikTok campaign, ad group, and ad that drive our leads. However, do these leads ultimately result in increased sales and revenue?



It’s crucial to find out which leads evolve into customers. By associating your leads with a CRM such as Kylas CRM, you can track the sales and revenue resulting from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.



This allows you to pivot your TikTok ads strategy, emphasizing the channels, sources, campaigns, ad groups, and ads that generate optimal sales and revenue.



This provides the means to produce a variety of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To clarify this point, let us highlight the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After ads launched on Google and TikTok, the early "Leads by Channel" report revealed that Social Paid ads on TikTok generated leads more effectively than Search Paid ads did.



Yet, upon analyzing the sales and revenue data from your CRM export, you discovered that the Search Paid channel resulted in higher revenue with a smaller number of leads compared to the Social Paid channel. As a result, you chose to allocate additional budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Kylas CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Kylas CRM page.

### Easily track your TikTok ads in Thryv CRM in 4 steps

Leads from TikTok automatically flow into Thryv CRM. Unfortunately, there's no option to assign them to specific TikTok ads.



After a lead converts into a customer, tracing them back to any specific TikTok ad is no longer feasible.



Not being able to track ad performance leaves TikTok’s success unclear. This leads to running ads blindly, unsure which are driving leads or customers.



Luckily, there’s a simple solution that links each lead to the specific TikTok campaign, ad group, and ad that produced it.



Let's walk through it step by step!



How to capture TikTok ads in Thryv CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool that tracks the origin of leads in a simple way. Once added to your website, it collects up to 7 pieces of data on the source of each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Insert UTM parameters like campaign, ad group, and ad into your URL to monitor TikTok ad performance.



The following UTM parameters are available for insertion:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is what your URL should look like when finished:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Leadsources guarantees complete tracking of every lead by recording data like channel, landing page, and subfolder, even if UTM parameters are not included.





Step 3: Add the hidden fields in your form











The lead source data is collected and stored directly in the hidden fields of your form through Leadsources.



When a lead fills out your form, Leadsources guarantees that the hidden fields are populated with data from TikTok ads.



To obtain detailed instructions on integrating hidden fields into your form, check out this guide.





Step 4: Capture the TikTok ads data in Thryv CRM











When users interact with your ads and visit your site, Leadsources records details about the TikTok ads: campaign, ad group, and ad.



The hidden fields of your form are automatically filled with data from TikTok ads, due to Leadsources.



After a lead submits the form, you can efficiently track TikTok ads data and your leads to Thryv CRM by connecting your form with Thryv CRM.





How does Leadsources work?



When a user arrives at your site, Leadsources captures the TikTok ads data.



The hidden fields in your form, keep track of the TikTok ads data. Upon submitting the form, this information is sent to Thryv CRM along with the lead details (name, email, etc.).



The information that Leadsources monitors for every visitor includes:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even without having UTM parameters, Leadsources can capture lead source data using the referrer information.



In some situations, it is better to avoid UTM parameters, especially when the traffic originates from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In such scenarios, most lead source tracking tools cannot accurately determine lead sources since they depend exclusively on UTM parameters. However, Leadsources continues to collect certain lead source data, independent of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




This allows Leadsources to provide extensive lead data tracking across all channels, setting it apart from numerous other tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Alongside this functionality, Leadsources organizes your traffic by channel automatically, ensuring clarity in your dataset.



In conclusion, Leadsources functions as a reliable and structured tool that captures comprehensive lead source information from every channel within a single environment.



Performance reports: Lead, sales, and revenue by source



By tracking TikTok ads data within Thryv CRM, you can develop a range of performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Therefore, this enables you to customize your TikTok budget depending on which campaign, ad group, and ad contribute to leads, sales, and revenue.



Let’s outline the various lead performance reports you can create based on this data.



1. Lead source reports



Generate performance reports that assess the leads resulting from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you analyze the channel that is most capable of generating leads.























Example #2: Leads by TikTok campaign



You now have the ability to target a specific lead source (like TikTok) and assess the leads generated by its different campaigns.













Example #3: Leads by TikTok ad



After establishing which TikTok campaign is most effective at generating leads, you can analyze the specific ad group or ad involved in that process.











2. Sales and revenue source reports



We have identified the TikTok campaign, ad group, and ad that yield leads. But do these leads actually enhance our sales and revenue figures?



Finding out which leads successfully transition to customers is essential. By connecting your leads to a CRM like Thryv CRM, you can assess the resulting sales and revenue across diverse channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This creates an opportunity to readjust your TikTok ads strategy to prioritize channels, sources, campaigns, ad groups, and ads that achieve superior sales and revenue results.



This permits you to compile different types of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To further illustrate this concept, let’s review the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After the launch of ads on both Google and TikTok, the first "Leads by Channel" report showed that TikTok's Social Paid ads were more productive than Search Paid ads in terms of lead generation.



Nevertheless, while reviewing the sales and revenue data from your CRM, you noticed that the Search Paid channel generated greater revenue with fewer leads than the Social Paid channel. As a result, you made the decision to boost the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Thryv CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Thryv CRM page.

### Easily capture your TikTok ads in ActiveCampaign CRM (without coding)

Leads created via TikTok are sent to ActiveCampaign CRM in real-time. However, there's no capability to assign them to specific TikTok ads.



After a lead becomes a customer, you won’t be able to link them back to any specific TikTok ad.



Not being able to track ad performance keeps TikTok’s effectiveness uncertain. This leaves you running ads without understanding which lead, to leads or customers.



Luckily, a simple approach exists to track each lead back to the TikTok campaign, ad group, and ad that created it.



Let’s break it down carefully and move on!



How to capture TikTok ads in ActiveCampaign CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources helps monitor the origins of your leads. Once it's added to your website, it captures up to 7 details about each lead’s source.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Insert UTM parameters, including campaign, ad group, and ad, to your URL to track TikTok ads metrics.



You can input these UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The finished URL will look something like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



It’s important to note that Leadsources tracks all key data points like channel, landing page, and subfolder, even in the absence of UTM parameters, ensuring full lead tracking.





Step 3: Add the hidden fields in your form











Leadsources stores and collects the lead source data directly in the hidden fields of your form.



Immediately upon form submission by a lead, Leadsources ensures the hidden fields are filled with TikTok ads details.



For detailed steps on incorporating hidden fields into your form, refer to this guide.





Step 4: Capture the TikTok ads data in ActiveCampaign CRM











When users engage with your ads and navigate to your website, Leadsources tracks the TikTok ads details: campaign, ad group, and ad.



With the help of Leadsources, the hidden fields in your form are automatically populated with information from TikTok ads.



After submitting the form, you can successfully channel TikTok ads information and your leads to ActiveCampaign CRM by integrating your form with ActiveCampaign CRM.





How does Leadsources work?



Each time a user lands on your website, Leadsources captures the associated TikTok ads data.



The TikTok ads data is captured in your form's hidden fields. When the form is submitted, this information is transmitted to ActiveCampaign CRM with the lead details (name, email, etc.).



The subsequent information is tracked by Leadsources for all visitors:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Without the implementation of UTM parameters, Leadsources is able to capture lead source data via the referrer.



There are times when it is not fitting to utilize UTM parameters, particularly when traffic originates from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In such instances, many lead source tracking tools fail to effectively track lead sources because they depend solely on UTM parameters. Nevertheless, Leadsources captures specific lead source information without relying on UTM parameters:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources provides extensive lead data tracking across all channels, which sets it apart from many other tools in the market:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Also, Leadsources automatically categorizes your traffic by channel, guaranteeing a clear dataset as a result.



In summary, Leadsources is a reliable and sophisticated tool that compiles detailed lead source data from every channel into one centralized location.



Performance reports: Lead, sales, and revenue by source



Analyzing TikTok ads data in ActiveCampaign CRM enables you to formulate a variety of performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Thus, this allows you to optimize your TikTok budget according to the campaign, ad group, and ad that bring in leads, sales, and revenue.



Let’s look into the different lead performance reports you can compile with this information.



1. Lead source reports



Build performance reports that track the leads retrieved from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report clarifies which channel is the most successful in securing leads.























Example #2: Leads by TikTok campaign



You are now able to concentrate on a specific lead source (like TikTok) and determine the leads generated by its distinct campaigns.













Example #3: Leads by TikTok ad



Once you've determined the TikTok campaign with the best lead performance, you can explore the specific ad group or ad that contributes to those leads.











2. Sales and revenue source reports



We have established the TikTok campaign, ad group, and ad that produce our leads. Yet, do these leads really result in an increase in sales and revenue?



It’s important to discover which leads turn into paying customers. By connecting your leads to a CRM such as ActiveCampaign CRM, you can observe the sales and revenue resulting from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This provides the means to modify your TikTok ads strategy to highlight the channels, sources, campaigns, ad groups, and ads that result in the greatest sales and revenue.



This offers the ability to generate a variety of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To further analyze this, consider the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Following the launch of ads on Google and TikTok, the first "Leads by Channel" report indicated that TikTok's Social Paid ads outperformed Search Paid ads in generating leads.



Still, while analyzing the sales and revenue data from your CRM export, you discovered that the Search Paid channel achieved higher revenue with fewer leads than the Social Paid channel. Therefore, you decided to raise the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ActiveCampaign CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ActiveCampaign CRM page.

### Capture TikTok ads data in SAP in 4 easy steps

Leads from TikTok are fed into SAP. Unfortunately, there's no method to assign those leads to certain TikTok ads.



Once a lead becomes a customer, the connection to any specific TikTok ad will be lost.



The inability to track ad performance means you can't measure TikTok's effectiveness. As a result, multiple ads are running without knowing which generate leads or customers.



Thankfully, an easy method is available to tie every lead to the TikTok campaign, ad group, and ad responsible for it.



Let's break it into steps and proceed from here!



How to capture TikTok ads in SAP



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple way to monitor lead sources. Once added on your website, it collects up to 7 key pieces of data on each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add UTM parameters such as campaign, ad group, and ad to your URL to measure TikTok ads data.



These UTM parameters can be added:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is what your URL should look like at the end:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Remember, even without UTM parameters, Leadsources captures all essential lead source data, such as channel, landing page, and subfolder, for full tracking.





Step 3: Add the hidden fields in your form











Leadsources captures and places the lead source data directly in the hidden fields of your form.



When a lead submits your form, Leadsources guarantees the hidden fields are filled with TikTok ads data.



For full instructions on adding hidden fields to your form, see the following guide.





Step 4: Capture the TikTok ads data in SAP











When users click your advertisements and land on your site, Leadsources captures the TikTok ads information: campaign, ad group, and ad.



Leadsources automatically populates the hidden fields in your form with TikTok ads information.



Once the form is submitted, you can directly channel TikTok ads information and your leads into SAP by connecting your form to SAP.





How does Leadsources work?



Every time someone reaches your website, Leadsources logs the TikTok ads information.



The hidden fields in your form contain the TikTok ads data. When the form is submitted, this information is forwarded to SAP along with the lead details (name, email, etc.).



Leadsources captures the following data for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources can still track lead source data using the referrer, even without UTM parameters.



There are circumstances where using UTM parameters is not recommended, particularly when traffic is generated organically:




Google Search



Instagram bio link



Social media posts



Etc.




In these situations, many lead source tracking tools are unable to effectively identify lead sources due to their reliance solely on UTM parameters. Nonetheless, Leadsources gathers specific lead source information, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Therefore, Leadsources offers wide-ranging lead data tracking across every channel, which distinguishes it from several other lead tracking systems:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




In addition, Leadsources automatically separates your traffic by channel, resulting in a clear dataset for your review.



To summarize, Leadsources operates as a credible and proficient platform that consolidates detailed lead source data from all channels into a unified place.



Performance reports: Lead, sales, and revenue by source



Monitoring TikTok ads data in SAP allows you to create a numerous of performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, this allows you to adjust your TikTok budget in accordance with the campaign, ad group, and ad that drive leads, sales, and revenue.



Let’s consider the different types of lead performance reports that can be constructed from this information.



1. Lead source reports



Develop performance reports that detail the leads gathered from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report is valuable for determining which channel yields the best lead generation results.























Example #2: Leads by TikTok campaign



Now, you can analyze a specific lead source (such as TikTok) and evaluate the leads generated by each of its individual campaigns.













Example #3: Leads by TikTok ad



Once you identify the TikTok campaign generating the highest volume of leads, you can examine the ad group or ad that enhances that generation.











2. Sales and revenue source reports



We now recognize the TikTok campaign, ad group, and ad that are generating our leads. But do these leads effectively translate into higher sales and revenue?



It’s vital to establish which leads convert into customers. By integrating your leads with a CRM such as SAP, you can monitor sales and revenue derived from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This allows for a strategic adjustment of your TikTok ads focus towards the channels, sources, campaigns, ad groups, and ads that yield the best sales and revenue performance.



Also, this enables the creation of various types of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Let's examine the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After activating ads on both Google and TikTok, the initial "Leads by Channel" report confirmed that Social Paid ads on TikTok surpassed Search Paid ads in lead acquisition.



However, upon examining the sales and revenue statistics extracted from your CRM, you identified that the Search Paid channel yielded more revenue with fewer leads compared to the Social Paid channel. Thus, you decided to enhance the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in SAP, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in SAP page.

### Track your TikTok ads in ClickUp CRM in 4 easy steps

TikTok leads are added to ClickUp CRM automatically. Still, there is no system to link them to individual TikTok ads.



When a lead turns into a customer, there's no way to trace them to a particular TikTok ad.



Without ad performance tracking, TikTok's impact remains unknown. This leads to launching ads without knowing which ones result in leads or customers.



Fortunately, a quick solution is available to connect every lead to the TikTok campaign, ad group, and ad that generated it.



We'll approach it one step at a time and continue!



How to capture TikTok ads in ClickUp CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool that simplifies tracking lead sources. After it's integrated with your site, it gathers up to 7 pieces of data on each lead's origin.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











To track TikTok ads more effectively, include UTM parameters like campaign, ad group, and ad in your URL.



Consider adding the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Here’s how your completed URL should look:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Leadsources continues to track data like channel, landing page, and subfolder, ensuring complete tracking for every lead, even when UTM parameters are not available.





Step 3: Add the hidden fields in your form











Leadsources retrieves and retains the lead source data straight in the hidden fields of your form.



As soon as a lead submits your form, Leadsources ensures TikTok ads information populates the hidden fields.



To find complete instructions for integrating hidden fields into your form, check this guide.





Step 4: Capture the TikTok ads data in ClickUp CRM











When users click on your ads and enter your site, Leadsources logs the TikTok ads details, including campaign, ad group, and ad.



The hidden fields in your form are filled with TikTok ads details automatically, all due to Leadsources.



Upon form submission, you can effectively send TikTok ads data and your leads to ClickUp CRM by associating your form with ClickUp CRM.





How does Leadsources work?



Whenever a visitor accesses your site, Leadsources gathers the TikTok ads details.



TikTok ads information is recorded in the hidden fields of your form. Upon form submission, this data is sent to ClickUp CRM together with the lead details (name, email, etc.).



For every visitor, Leadsources records the following information:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even in situations where UTM parameters are absent, Leadsources effectively captures lead source data through the referrer.



In specific situations, applying UTM parameters may not be appropriate, especially if the traffic comes from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these circumstances, most lead source tracking tools struggle to identify lead sources as they rely entirely on UTM parameters. However, Leadsources continues to collect certain lead source details, independent of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Consequently, Leadsources ensures comprehensive lead data tracking across all channels, differentiating it from many other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Furthermore, Leadsources sorts your traffic by channel automatically, ensuring a clear and organized dataset in return.



Ultimately, Leadsources represents a dependable and organized solution for capturing extensive lead source information from various channels in a single space.



Performance reports: Lead, sales, and revenue by source



Observing TikTok ads data within ClickUp CRM facilitates the production of numerous performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, this provides you with the ability to modify your TikTok budget based on the campaign, ad group, and ad that lead to increased leads, sales, and revenue.



Let’s investigate the various lead performance reports you can generate using this data.



1. Lead source reports



Assemble performance reports that analyze the leads sourced from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report provides guidance in identifying the channel that effectively generates leads.























Example #2: Leads by TikTok campaign



You now have the capacity to focus on a particular lead source (for example, TikTok) and measure the leads produced by its campaigns.













Example #3: Leads by TikTok ad



After discovering the TikTok campaign that yields the most leads, you can investigate the particular ad group or ad responsible for that outcome.











2. Sales and revenue source reports



We understand which TikTok campaign, ad group, and ad are responsible for generating leads. However, do these leads truly contribute to sales and revenue growth?



Understanding which leads become customers is critical. By connecting your leads with a CRM like ClickUp CRM, you can track sales and revenue generated from multiple channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.



This enables you to improve your TikTok ads approach by emphasizing the channels, sources, campaigns, ad groups, and ads that offer the most profitable sales and revenue outcomes.



Also, this allows you to design multiple sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To clarify this concept, let’s explore the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once ads were initiated on Google and TikTok, the preliminary "Leads by Channel" report showed that TikTok's Social Paid ads were more efficient than Search Paid ads at generating leads.



Nonetheless, after reviewing the sales and revenue metrics from your CRM, you found that the Search Paid channel produced superior revenue with a lesser number of leads compared to the Social Paid channel. Hence, you decided to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ClickUp CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ClickUp CRM page.

### Easily track your TikTok ads in Capsule CRM

TikTok leads are automatically imported into Capsule CRM. Unfortunately, connecting them to specific ads remains unavailable.



Once a lead converts to a customer, tracing them back to a particular TikTok ad is no longer an option.



The inability to monitor ad performance makes TikTok’s effectiveness unclear. As a result, ads are running without knowing which are actually generating leads or customers.



Thankfully, there’s an easy solution that lets you connect every lead to the specific TikTok campaign, ad group, and ad that brought it in.



We’ll take it step by step and proceed forward!



How to capture TikTok ads in Capsule CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution for tracking lead origins. When installed on your website, it records up to 7 key pieces of lead source data for each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add UTM parameters like campaign, ad group, and ad to your URL to gather data on TikTok ads.



You can use the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your finalized URL should appear like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Leadsources guarantees full tracking for all leads by capturing data such as channel, landing page, and subfolder, even when UTM parameters are missing.





Step 3: Add the hidden fields in your form











The lead source data is captured and placed directly into the hidden fields of your form by Leadsources.



When a lead submits your form, Leadsources ensures that TikTok ads information is placed in the hidden fields.



For detailed guidance on how to add hidden fields to your form,  refer to this guide.





Step 4: Capture the TikTok ads data in Capsule CRM











When users click your ads and explore your site, Leadsources captures the TikTok ads information: campaign, ad group, and ad.



The hidden fields in your form get automatically filled with TikTok ads data through Leadsources.



Upon completion of the form, you can systematically transfer TikTok ads data and your leads to Capsule CRM by connecting your form with Capsule CRM.





How does Leadsources work?



When someone visits your site, Leadsources records the TikTok ads information.



Your form’s hidden fields store the TikTok ads data. Upon submitting the form, this information is transmitted to Capsule CRM along with the lead details (name, email, etc.).



Leadsources collects the following details for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources captures lead source data using the referrer, even without any UTM parameters in place.



In some cases, it may not be wise to use UTM parameters, especially when the traffic is from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these scenarios, most lead source tracking tools cannot accurately identify lead sources since they are based exclusively on UTM parameters. However, Leadsources continues to gather certain lead source data, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Thus, Leadsources offers detailed lead data tracking across various channels, distinguishing it from numerous other lead tracking options:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Along with this capability, Leadsources organizes your traffic by channel automatically, ensuring clarity in your dataset.



In short, Leadsources is a powerful and advanced tool that gathers comprehensive lead source data from all channels into a single, centralized platform.



Performance reports: Lead, sales, and revenue by source



Tracking TikTok ads data within Capsule CRM allows for the generation of diverse performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, this gives you the flexibility to adapt your TikTok budget based on the campaign, ad group, and ad that create leads, sales, and revenue.



Let’s discuss the range of lead performance reports that can be created from this data.



1. Lead source reports



Produce performance reports that illustrate the leads collected from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report assists in evaluating the channel that performs best at generating leads.























Example #2: Leads by TikTok campaign



Now, you can specifically target a lead source (such as TikTok) and quantify the leads associated with each of its campaigns.













Example #3: Leads by TikTok ad



After finding the TikTok campaign that generates the most leads, you can assess the specific ad group or ad that supports those lead figures.











2. Sales and revenue source reports



We now know which TikTok campaign, ad group, and ad yield our leads. But do these leads actually drive higher sales and revenue?



Identifying which leads successfully transition into customers is significant. By associating your leads with a CRM like Capsule CRM, you can analyze the sales and revenue arising from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and additional parameters.



This gives you the ability to reshape your TikTok ads strategy, focusing on the channels, sources, campaigns, ad groups, and ads that deliver the best sales and revenue metrics.



This makes it possible to formulate different categories of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To illustrate this idea, let us look at the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After launching advertisements on Google and TikTok, the initial "Leads by Channel" report revealed that Social Paid ads from TikTok were more effective in lead generation than Search Paid ads.



Yet, upon evaluating the sales and revenue figures from your CRM, you found that the Search Paid channel generated higher revenue with a smaller lead count than the Social Paid channel. As a result, you decided to allocate more budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Capsule CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Capsule CRM page.

### How to capture your TikTok ads in NetSuite CRM

TikTok-generated leads go directly into NetSuite CRM. Yet, assigning those leads to individual TikTok ads isn't an option.



After a lead becomes a customer, there's no way to trace them back to a specific TikTok ad.



The absence of ad performance tracking makes TikTok’s value uncertain. This leads to running multiple ads without clarity on which generate leads or customers.



Luckily, there’s a simple way to tie each lead to the exact TikTok campaign, ad group, and ad that generated it.



We’ll address it step by step and move ahead!



How to capture TikTok ads in NetSuite CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a tool designed to track where your leads originate. After adding it to your site, it captures up to 7 pieces of data about each lead's source.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Include a few UTM parameters like campaign, ad group, and ad in your URL to track TikTok ad performance.



Here are the UTM parameters you can insert:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Here’s what the URL should look like once finished:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Keep in mind, even when UTM parameters aren’t present, Leadsources tracks all lead source data, like channel, landing page, and subfolder, for full tracking of every lead.





Step 3: Add the hidden fields in your form











Leadsources gathers and records the lead source data right in the hidden fields of your form.



As soon as your form is submitted by a lead, Leadsources populates the hidden fields with TikTok ads data.



For extensive instructions on adding hidden fields to your form, look at this guide.





Step 4: Capture the TikTok ads data in NetSuite CRM











As users interact with your ads and visit your site, Leadsources logs the TikTok ads information, including campaign, ad group, and ad.



The hidden fields of your form receive automatic updates with TikTok ads data, provided by Leadsources.



Once the form is submitted, you can easily direct TikTok ads data and your leads to NetSuite CRM by integrating your form with NetSuite CRM.





How does Leadsources work?



Whenever a user navigates to your site, Leadsources captures the relevant TikTok ads information.



The hidden fields of your form, capture the TikTok ads data. When the form is submitted, this information is forwarded to NetSuite CRM, including the lead details (name, email, etc.).



For each visitor, Leadsources keeps track of the following information:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources is able to gather lead source data from the referrer, even in the absence of UTM parameters.



In particular cases, it may be unsuitable to apply UTM parameters, especially for traffic that originates from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these situations, most lead source tracking tools struggle to identify lead sources as they rely solely on UTM parameters. However, Leadsources still manages to gather certain lead source information, independent of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources provides detailed lead data tracking across multiple channels, setting it apart from many other tracking solutions:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Moreover, Leadsources systematically sorts your traffic by channel, ensuring you get a clear dataset in return.



To summarize, Leadsources functions as a dependable and modernized tool that collects detailed lead source data from all channels in one integrated platform.



Performance reports: Lead, sales, and revenue by source



Monitoring TikTok ads data through NetSuite CRM permits the development of multiple performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, this grants you the ability to adjust your TikTok budget according to which campaign, ad group, and ad drive leads, sales, and revenue.



Let’s analyze the different lead performance reports that can be developed from this data.



1. Lead source reports



Design performance reports that specify the leads derived from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to assess which channel is the most productive in generating leads.























Example #2: Leads by TikTok campaign



You can now prioritize a particular lead source (for instance, TikTok) and analyze the leads produced by its various campaigns.













Example #3: Leads by TikTok ad



After identifying the TikTok campaign with the highest lead output, you can look into the particular ad group or ad responsible for generating those leads.











2. Sales and revenue source reports



We now understand which TikTok campaign, ad group, and ad are generating leads for us. But do these leads lead to actual growth in sales and revenue?



It’s crucial to ascertain which leads evolve into customers. By integrating your leads with a CRM like NetSuite CRM, you can monitor the sales and revenue produced by various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This allows for the adjustment of your TikTok ads strategy, targeting the channels, sources, campaigns, ad groups, and ads that lead to the highest sales and revenue outcomes.



Also, this enables for the production of several sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To validate this perspective, let’s analyze the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After ads were introduced on Google and TikTok, the early "Leads by Channel" report illustrated that TikTok's Social Paid ads generated more leads than Search Paid ads.



However, upon examining the sales and revenue data from your CRM, you identified that the Search Paid channel resulted in more revenue with a reduced number of leads compared to the Social Paid channel. Thus, you decided to increased the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in NetSuite CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in NetSuite CRM page.

### Track your TikTok ads in Apptivo CRM

Leads from TikTok are captured in Apptivo CRM. Despite this, there's no functionality to assign them to specific ads.



Once a lead is converted into a customer, you lose the ability to trace them to any particular TikTok ad.



Not being able to monitor ad performance keeps you in the dark about TikTok’s success. As a result, it’s difficult to tell which ads are responsible for generating leads or customers.



Thankfully, a quick solution allows you to trace each lead to the TikTok campaign, ad group, and ad that produced it.



Let’s break it down piece by piece and keep going!



How to capture TikTok ads in Apptivo CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a user-friendly tool that tracks lead origins. Once implemented on your website, it logs up to 7 lead source details for every lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add UTM parameters such as campaign, ad group, and ad to your URL for monitoring TikTok ads data.



You can include these UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is what the completed URL will look like:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Leadsources captures all lead source data, including channel, landing page, and subfolder, ensuring complete tracking even if UTM parameters are missing.





Step 3: Add the hidden fields in your form











The lead source data is stored and captured directly in the hidden fields of your form by Leadsources.



When a lead submits your form, Leadsources confirms that the hidden fields are filled with information from TikTok ads.



For in-depth information on how to integrate hidden fields into your form, refer to this guide.





Step 4: Capture the TikTok ads data in Apptivo CRM











When users click on your advertisements and go to your site, Leadsources captures the TikTok ads details: campaign, ad group, and ad.



Leadsources ensures that the hidden fields in your form are automatically populated with TikTok ads details.



Upon form submission, you can effectively funnel TikTok ads data and your leads into Apptivo CRM by connecting your form with Apptivo CRM.





How does Leadsources work?



Each time someone arrives at your website, Leadsources logs the TikTok ads data.



TikTok ads data is documented in the hidden fields of your form. Upon form submission, this information goes to Apptivo CRM along with the lead details (name, email, etc.).



Leadsources tracks the subsequent information for all visitors:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even without UTM parameters, Leadsources successfully captures lead source data through the referrer.



There are situations where using UTM parameters isn't fitting, particularly when traffic comes from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these circumstances, many lead source tracking tools do not effectively identify lead sources due to their exclusive reliance on UTM parameters. Nevertheless, Leadsources still collects key lead source information, regardless of the presence of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Consequently, Leadsources offers a wide range of lead data tracking across all channels, making it stand out from various other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Additionally, Leadsources automatically arranges your traffic by channel, resulting in a clear dataset.



In essence, Leadsources is a credible and efficient system that consolidates detailed lead source data from diverse channels into a single environment.



Performance reports: Lead, sales, and revenue by source



Keeping track of TikTok ads data within Apptivo CRM enables the generation of various performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, this allows you to optimize your TikTok budget based on the specific campaign, ad group, and ad that facilitate leads, sales, and revenue.



Let’s talk about the various lead performance reports you are able to generate using this data.



1. Lead source reports



Formulate performance reports that identify the leads coming from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report enables you to recognize the channel that successfully generates the most leads.























Example #2: Leads by TikTok campaign



You now have the opportunity to refine on a specific lead source (like TikTok) and calculate the leads generated by each of its campaigns.













Example #3: Leads by TikTok ad



After establishing which TikTok campaign delivers the most leads, you can investigate the ad group or ad that significantly contributes to those results.











2. Sales and revenue source reports



We have identified the TikTok campaign, ad group, and ad that generate our leads. But do these leads truly correlate with an increase in sales and revenue?



Finding out which leads convert to customers is essential. By connecting your leads to a CRM such as Apptivo CRM, you can track the sales and revenue generated from multiple channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.



This presents the opportunity to enhance your TikTok ads strategy by directing attention to the channels, sources, campaigns, ad groups, and ads that drive the most sales and revenue.



This provides the opportunity to construct various types of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To strengthen this argument, let’s consider the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once the ads launched on both Google and TikTok, the initial "Leads by Channel" report highlighted the greater effectiveness of Social Paid ads (TikTok) compared to Search Paid ads.



Nonetheless, while assessing the sales and revenue statistics you exported from your CRM, you noted that the Search Paid channel yielded superior revenue with fewer leads in comparison to the Social Paid channel. Hence, you chose to enhance the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Apptivo CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Apptivo CRM page.

### Track TikTok ads data in Creatio CRM easily

TikTok leads are transferred to Creatio CRM automatically. However, associating those leads with particular TikTok ads isn't supported.



If a lead turns into a customer, you won’t be able to trace them back to a specific ad on TikTok.



Without tracking ad performance, you're left guessing about TikTok’s effectiveness. This means running several ads without knowing which produce leads or customers.



Fortunately, there’s a simple method to link every lead to the exact TikTok campaign, ad group, and ad that created it.



We'll go step by step and proceed from here!



How to capture TikTok ads in Creatio CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources makes it easy to monitor where your leads are coming from. After integrating it with your website, it collects up to 7 data points for each lead source.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Insert UTM parameters, including campaign, ad group, and ad, into your URL to capture TikTok ads data.



The following UTM parameters can be added:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final version of your URL should look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Don’t forget, Leadsources tracks key lead source data, such as channel, landing page, and subfolder, even without UTM parameters, providing full tracking for each lead.





Step 3: Add the hidden fields in your form











Leadsources records and maintains the lead source data directly in the hidden fields of your form.



As soon as a lead fills out your form, Leadsources ensures the hidden fields are updated with TikTok ads details.



For step-by-step instructions on incorporating hidden fields into your form, see this guide.





Step 4: Capture the TikTok ads data in Creatio CRM











When users click your ads and arrive at your site, Leadsources records details about the TikTok ads: campaign, ad group, and ad.



With Leadsources, the hidden fields in your form are filled automatically with data from TikTok ads.



After a lead submits the form, you can systematically channel TikTok ads information and your leads to Creatio CRM by connecting your form to Creatio CRM.





How does Leadsources work?



When a visitor lands on your site, Leadsources gathers the TikTok ads information.



The hidden fields in your form, log the TikTok ads information. When the form is submitted, this data is sent to Creatio CRM together with the lead details (name, email, etc.).



The following data is recorded by Leadsources for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources can collect lead source data using the referrer, even when UTM parameters are missing.



In some circumstances, it is not ideal to implement UTM parameters, especially when the traffic is sourced organically:




Google Search



Instagram bio link



Social media posts



Etc.




In such scenarios, most lead source tracking tools are unable to effectively determine lead sources since they depend entirely on UTM parameters. However, Leadsources continues to capture specific lead source information, independent of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Therefore, Leadsources ensures extensive lead data tracking across every channel, distinguishing it from many other lead tracking platforms:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Alongside this feature, Leadsources automatically classifies your traffic by channel, ensuring a clear dataset as a result.



Ultimately, Leadsources serves as a reliable and effective tool for organizing comprehensive lead source data from multiple channels within a single framework.



Performance reports: Lead, sales, and revenue by source



Analyzing TikTok ads data in Creatio CRM allows you to produce a range of performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Thus, this provides you with the capability to reallocate your TikTok budget depending on the campaign, ad group, and ad that yield leads, sales, and revenue.



Let’s review the different types of lead performance reports that can be compiled from this data.



1. Lead source reports



Construct performance reports that outline the leads acquired from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report provides insights into the channel that is most proficient at attracting leads.























Example #2: Leads by TikTok campaign



Now, you can direct your attention to a particular lead source (such as TikTok) and quantify the leads generated by each campaign.













Example #3: Leads by TikTok ad



Once you determined the TikTok campaign yielding the highest leads, you can dive into the specific ad group or ad that plays a role in that generation.











2. Sales and revenue source reports



We now recognize which TikTok campaign, ad group, and ad are driving our leads. However, do these leads actually result in enhanced sales and revenue?



Discovering which leads transition into customers is important. By associating your leads with a CRM like Creatio CRM, you can evaluate the sales and revenue derived from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This offers you the ability to adjust your TikTok ads tactics to emphasize the channels, sources, campaigns, ad groups, and ads that yield superior sales and revenue performance.



 This facilitates the compilation of different forms of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To further clarify this idea, let us review the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After launching ads on Google and TikTok, the first "Leads by Channel" report showed that Social Paid ads on TikTok were superior to Search Paid ads in terms of lead generation.



Still, after evaluating the sales and revenue data extracted from your CRM, you realized that the Search Paid channel delivered higher revenue while attracting fewer leads than the Social Paid channel. Thus, you resolved to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Creatio CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Creatio CRM page.

### Track your TikTok ads in Trello in 4 easy steps

Leads from TikTok are directed into Trello immediately. Still, there's no way to map them to specific TikTok ads.



When a lead turns into a customer, connecting them to a specific TikTok ad won't be possible.



Without tracking ad performance, it’s hard to determine TikTok’s effectiveness. This results in running ads without knowing which ones are driving leads or customers.



Fortunately, a simple solution makes it possible to link every lead to the TikTok campaign, ad group, and ad that drove it.



Let's walk through it step by step and advance!



How to capture TikTok ads in Trello



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution for tracking lead origins. When installed on your website, it records up to 7 key pieces of lead source data for each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add UTM parameters like campaign, ad group, and ad to your URL to gather data on TikTok ads.



You can use the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your finalized URL should appear like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Remember that Leadsources tracks data like channel, landing page, and subfolder, even without UTM parameters, ensuring complete tracking for every lead.





Step 3: Add the hidden fields in your form











Leadsources secures and stores the lead source data directly in the hidden fields of your form.



Once a lead completes your form, Leadsources ensures the hidden fields are filled with relevant TikTok ads information.



For a complete overview of integrating hidden fields into your form, consult this guide.





Step 4: Capture the TikTok ads data in Trello











When users follow your ads to your site, Leadsources records the TikTok ads details, such as campaign, ad group, and ad.



Due to Leadsources, TikTok ads information automatically populates the hidden fields in your form.



After the form submission, you can efficiently send TikTok ads information and your leads to Trello by connecting your form to Trello.





How does Leadsources work?



Every time someone comes to your website, Leadsources collects TikTok ads details.



TikTok ads information is logged in the hidden fields of your form. Upon submission, this data is sent to Trello together with the lead details (name, email, etc.).



The information logged by Leadsources for every visitor consists of:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even when UTM parameters are not set, Leadsources can still capture lead source data using the referrer.



In certain instances, UTM parameters may not be appropriate, particularly when traffic is driven by organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In such cases, many lead source tracking tools cannot effectively determine lead sources because they are solely dependent on UTM parameters. Nonetheless, Leadsources continues to collect specific lead source information, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




This means that Leadsources delivers extensive lead data tracking across all channels, differentiating it from several other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




In conjunction with this, Leadsources automatically segments your traffic by channel, providing a clear dataset back to you.



In brief, Leadsources is a reliable and systematic tool that captures exhaustive lead source information from various channels within a single interface.



Performance reports: Lead, sales, and revenue by source



By observing TikTok ads data in Trello, you can create several performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Therefore, this enables you to readjust your TikTok budget in response to the campaign, ad group, and ad that generate leads, sales, and revenue.



Let’s go over the various lead performance reports you can assemble using this information.



1. Lead source reports



Prepare performance reports that reflect the leads originating from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report is crucial in discovering the channel that produces the greatest lead volume.























Example #2: Leads by TikTok campaign



You now have the ability to focus on a specific lead source (like TikTok) and track the leads generated by each of its campaigns.













Example #3: Leads by TikTok ad



Once you determine the TikTok campaign that brings in the most leads, you can examine the specific ad group or ad that aids in that process.











2. Sales and revenue source reports



We understand the TikTok campaign, ad group, and ad responsible for our lead generation. However, do these leads translate into increased sales and revenue?



Understanding which leads result in customer conversions is vital. By connecting your leads to a CRM such as Trello, you can track the resulting sales and revenue across diverse channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This grants you the flexibility to adapt your TikTok ads strategy to concentrate on the channels, sources, campaigns, ad groups, and ads that yield optimal sales and revenue results.



This allows you to create an array of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To highlight this assertion, let’s observe the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once ads were implemented on both Google and TikTok, the first "Leads by Channel" report pointed out that TikTok's Social Paid ads were more effective at generating leads than Google’s Search Paid ads.



Nevertheless, after reviewing the sales and revenue data exported from your CRM, you observed that the Search Paid channel provided greater revenue with fewer leads than the Social Paid channel. As a result, this guided you to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Trello, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Trello page.

### Track TikTok ads data in monday CRM easily

Leads generated on TikTok are sent to monday CRM. Unfortunately, there's no feature to assign those leads to specific ads on TikTok.



When a lead becomes a customer, connecting them to any specific TikTok ad will no longer be an option.



The lack of tracking ad performance leaves TikTok's impact unknown. Consequently, you may end up running ads without knowing which generate leads or customers.



Luckily, you can easily track each lead back to the TikTok campaign, ad group, and ad that brought it in.



Let's take it one step at a time and continue!



How to capture TikTok ads in monday CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it gathers up to 7 pieces of lead source information for every lead.



➡️ Sign up to Leadsources.io for free➡️ Add the Leadsources tracking code to your site













Step 2: Add the UTM parameters to your TikTok ads











To track TikTok ads data, integrate UTM parameters like campaign, ad group, and ad to your URL.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your finished URL will look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Leadsources ensures full tracking for every lead by capturing data like channel, landing page, and subfolder, even when UTM parameters are absent.





Step 3: Add the hidden fields in your form











Leadsources fetches the lead source data in from each visitor.



Upon form submission, these fields are automatically populated with TikTok ads information.



➡️ How to add hidden fields to your form





Step 4: Capture the TikTok ads data in monday CRM











When users engage with your ads and land on your site, Leadsources tracks the TikTok ads details, such as campaign, ad group, and ad.



This lead source data can be sent from your form builder to monday CRM. You can then track the source of your leads, sales and revenue directly on monday CRM.



This allows you to close the loop between your marketing efforts and your sales performance.



➡️ Send lead source data to monday CRM





How does Leadsources work?



Every time someone visits your website, Leadsources captures the details of the TikTok ads.



Your form’s hidden fields capture the TikTok ads data. Upon form submission, this information is forwarded to monday CRM with the lead details (name, email, etc.).



For every visitor, Leadsources captures the following details:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Without UTM parameters, Leadsources is still capable of gathering lead source data via the referrer.



In specific scenarios, it may be inappropriate to utilize UTM parameters, particularly for traffic originating from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these cases, the majority of lead source tracking tools cannot accurately identify lead sources because they rely solely on UTM parameters. However, Leadsources carries on in gathering certain lead source data, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




This enables Leadsources to provide in-depth lead data tracking across all channels, which differentiates it from many other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Furthermore, Leadsources sorts your traffic by channel automatically, guaranteeing a clear dataset in return.



In summary, Leadsources stands as a trustworthy and proficient tool that captures extensive lead source information from every channel in one centralized location.



Performance reports: Lead, sales, and revenue by source



Observing TikTok ads data within monday CRM facilitates the creation of multiple performance reports, which include:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, this allows you to tailor your TikTok budget in alignment with the campaign, ad group, and ad that produce leads, sales, and revenue.



Let’s dive into the various lead performance reports you can produce with this information.



1. Lead source reports



Generate performance reports that highlight the leads sourced from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report supports your goals in determining which channel excels at lead generation.























Example #2: Leads by TikTok campaign



You are now equipped to focus on a specific lead source (for example, TikTok) and assess the leads created by each of its campaigns.













Example #3: Leads by TikTok ad



After recognizing the TikTok campaign that produces the most leads, you can analyze the specific ad group or ad that facilitates lead generation.











2. Sales and revenue source reports



We understand the specific TikTok campaign, ad group, and ad that yield our leads. Yet, do these leads contribute to greater sales and revenue?



It's vital to determine which leads turn into customers. By sending your leads to monday CRM, you can oversee the resulting sales and revenue across various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and additional metrics.



This allows you to optimize your TikTok ads strategy by focusing on the channels, sources, campaigns, ad groups, and ads that produce the best sales and revenue figures.



This gives you the capability to develop multiple sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To emphasize this, take a look at the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once the ads were active on both Google and TikTok, the preliminary "Leads by Channel" report demonstrated that TikTok's Social Paid ads generated leads more effectively than Search Paid ads.



Yet, when reviewing the sales and revenue figures from your CRM export, you found that the Search Paid channel achieved higher revenue with fewer leads than the Social Paid channel. Therefore, you made the decision to boost the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in monday CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in monday CRM page.

### How to track your TikTok ads in ACT CRM easily

TikTok leads flow continuously into ACT CRM. Still, there's no option to link those leads to particular TikTok ads.



After a lead converts into a customer, tracking them back to a particular TikTok ad won’t be possible.



Without ad performance tracking, TikTok's effectiveness remains unclear. This leads to running various ads without insight into which are driving leads or conversions.



Luckily, a simple solution is available to connect each lead to the TikTok campaign, ad group, and ad responsible for it.



We'll break it down step by step and move forward!



How to capture TikTok ads in ACT CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that helps monitor the origins of your leads. After installing it on your website, it records up to 7 data points on every lead source.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Include UTM parameters like campaign, ad group, and ad in your URL to monitor data from TikTok ads.



You are able to insert these UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is how your completed URL will look:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Keep in mind that Leadsources monitors all lead source data, like channel, landing page, and subfolder, even if UTM parameters are missing, guaranteeing full tracking for every lead.





Step 3: Add the hidden fields in your form











The lead source data is captured and stored by Leadsources directly in the hidden fields of your form.



When a lead submits the form, Leadsources makes sure the hidden fields contain TikTok ads data.



For comprehensive guidance on adding hidden fields to your form, refer to this guide.





Step 4: Capture the TikTok ads data in ACT CRM











As users click on your ads and browse your site, Leadsources captures the TikTok ads information: campaign, ad group, and ad.



With the help of Leadsources, the hidden fields in your form are populated automatically with TikTok ads data.



When the form is submitted, you can methodically route TikTok ads information and your leads to ACT CRM by integrating your form with ACT CRM.





How does Leadsources work?



Whenever a user accesses your website, Leadsources records the TikTok ads data.



TikTok ads data is recorded in the hidden fields of your form. Upon submitting the form, this information is sent to ACT CRM alongside the lead details (name, email, etc.).



The information tracked by Leadsources for every visitor includes:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources can capture lead source data using the referrer, even if UTM parameters are not implemented.



There are instances when utilizing UTM parameters is not advisable, especially if the traffic is generated from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these instances, most lead source tracking tools fail to effectively identify lead sources as they depend exclusively on UTM parameters. Nevertheless, Leadsources continues to collect relevant lead source information without relying on UTM parameters:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources delivers extensive lead data tracking across various channels, distinguishing itself from numerous other lead tracking solutions:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Along with this, Leadsources organizes your traffic by channel automatically, ensuring you receive a clear dataset.



To summarize, Leadsources represents a robust and efficient instrument that consolidates detailed lead source data from various channels within a unified platform.



Performance reports: Lead, sales, and revenue by source



By monitoring TikTok ads data in ACT CRM, you can develop numerous performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Therefore, this allows you to modify your TikTok budget based on the campaign, ad group, and ad responsible for driving leads, sales, and revenue.



Let’s examine the range of lead performance reports that can be generated using this data.



1. Lead source reports



Compile performance reports that detail the leads obtained from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report aids in identifying the channel that yields the highest number of leads.























Example #2: Leads by TikTok campaign



You now have the capability to target a particular lead source (like TikTok) and evaluate the leads generated by its individual campaigns.













Example #3: Leads by TikTok ad



After determining the TikTok campaign responsible for the most leads, you can examine the individual ad group or ad contributing to that success.











2. Sales and revenue source reports



We have identified the TikTok campaign, ad group, and ad that produce our leads. But do these leads effectively lead to an increase in sales and revenue?



Understanding which leads become customers is essential. By connecting your leads to a CRM like ACT CRM, you can track the sales and revenue resulting from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This provides the chance to modify your TikTok ads approach to prioritize the channels, sources, campaigns, ad groups, and ads that generate the most favorable sales and revenue outcomes.



This permits the creation of diverse sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To illustrate this point, let’s examine the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Following the launch of ads on Google and TikTok, the initial "Leads by Channel" report indicated that TikTok's Social Paid ads were more successful than Google’s Search Paid ads in acquiring leads.



Nevertheless, upon examining the sales and revenue information from your CRM, you discovered that the Search Paid channel produced greater revenue with a smaller number of leads compared to the Social Paid channel. As a result, you decided to allocate more budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in ACT CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in ACT CRM page.

### Easily capture your TikTok ads in Zendesk Sell (without coding)

Leads from TikTok are instantly directed to Zendesk Sell. However, assigning those leads to specific TikTok ads isn't possible.



Once a lead turns into a customer, you won’t be able to trace them to a specific TikTok ad.



Not being able to track ad performance makes it hard to assess TikTok’s effectiveness. As a result, you may run multiple ads without knowing which ones bring in leads or customers.



Fortunately, there’s an easy way to link every lead to the specific TikTok campaign, ad group, and ad that generated it.



Let’s go through it step by step and get started!



How to capture TikTok ads in Zendesk Sell



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy-to-use tool that tracks where your leads originate. Once integrated into your website, it captures up to 7 pieces of lead source data for each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add UTM parameters such as campaign, ad group, and ad to your URL to track TikTok ads data.



The following UTM parameters can be inserted:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Here’s how your final URL should appear:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Remember, Leadsources tracks all lead source data, including channel, landing page, and subfolder, even without UTM parameters, ensuring complete tracking for each lead.





Step 3: Add the hidden fields in your form











Leadsources collects and saves the lead source data directly in the hidden fields of your form.



Once a lead submits your form, Leadsources guarantees that the hidden fields are filled with TikTok ads information.



To get detailed instructions on how to integrate hidden fields into your form, consult this guide.





Step 4: Capture the TikTok ads data in Zendesk Sell











When users click on your ads and visit your site, Leadsources logs the TikTok ads details, including campaign, ad group, and ad.



The hidden fields in your form are automatically filled with TikTok ads information, due to Leadsources.



After submitting the form, you can efficiently direct TikTok ads data and your leads to Zendesk Sell by connecting your form with Zendesk Sell.





How does Leadsources work?



Each time a visitor arrives at your website, Leadsources collects the TikTok ads information.



The TikTok ads information is stored in the hidden fields of your form. When the form is submitted, this data is transmitted to Zendesk Sell along with the lead details (name, email, etc.).



Leadsources monitors the following information for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even in the absence of UTM parameters, Leadsources can still capture lead source data through the referrer.



In certain cases, using UTM parameters may not be suitable, particularly when traffic comes from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In such situations, many lead source tracking tools struggle to accurately identify lead sources since they rely only on UTM parameters. However, Leadsources still gathers specific lead source information, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Consequently, Leadsources offers comprehensive lead data tracking across all channels, setting it apart from many other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




In addition, Leadsources automatically categorizes your traffic by channel, providing a clear dataset in return.



In conclusion, Leadsources is a dependable and efficient solution that aggregates comprehensive lead source data from all channels into a single place.



Performance reports: Lead, sales, and revenue by source



Tracking TikTok ads data within Zendesk Sell allows you to generate various performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, this enables you to adjust your TikTok budget according to the campaign, ad group, and ad that generate leads, sales, and revenue.



Let’s explore the different lead performance reports you can create with this data.



1. Lead source reports



Create performance reports that show the leads generated from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you identify the channel that is most effective at generating leads.























Example #2: Leads by TikTok campaign



You can now concentrate on a specific lead source (such as TikTok) and measure the leads produced by each of its campaigns.













Example #3: Leads by TikTok ad



Once you identify the TikTok campaign that generates the highest number of leads, you can explore the specific ad group or ad that drives those leads.











2. Sales and revenue source reports



We now know which TikTok campaign, ad group, and ad are responsible for generating our leads. However, do these leads translate into higher sales and revenue?



Identifying which leads convert into customers is crucial. By integrating your leads with a CRM such as Zendesk Sell, you can monitor the sales and revenue generated from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.



This enables you to refine your TikTok ads strategy by concentrating on the channels, sources, campaigns, ad groups, and ads that deliver the highest sales and revenue results.



This enables you to generate various types of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To support this concept, consider the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After launching ads on both Google and TikTok, the first "Leads by Channel" report revealed that Social Paid ads (TikTok) outperformed Search Paid ads in lead generation.



However, after analyzing the sales and revenue data exported from your CRM, it became apparent that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Consequently, you chose to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Zendesk Sell, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Zendesk Sell page.

### Track your TikTok ads in Sage CRM (without coding)

Leads from TikTok are automatically sent to Sage CRM. Yet, there's no way to assign those leads to specific TikTok ads.



When a lead becomes a customer, you won’t be able to trace them back to any specific TikTok ad.



The inability to track ad performance leaves you in the dark about TikTok's effectiveness. This results in running several ads without knowing which generate leads or customers.



Thankfully, a simple solution exists to tie every lead to the TikTok campaign, ad group, and ad that created it.



Let's break it down step by step and proceed!



How to capture TikTok ads in Sage CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that monitors where your leads come from. After adding it to your website, it tracks up to 7 pieces of lead source data for every lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add a few UTM parameters, including campaign, ad group, and ad, to your URL to monitor TikTok ads data.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is what your finished URL should look like:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Keep in mind: Leadsources tracks all lead source data, including channel, landing page, and subfolder, even when UTM parameters are missing, ensuring full tracking for every lead.





Step 3: Add the hidden fields in your form











Leadsources captures and stores the lead source data directly in the hidden fields of your form.



As soon as a lead submits your form, Leadsources ensures the hidden fields are populated with TikTok ads information.



For detailed instructions on integrating hidden fields into your form, refer to this guide.





Step 4: Capture the TikTok ads data in Sage CRM











When users click on your ads and navigate to your site, Leadsources records the TikTok ads details: campaign, ad group, and ad.



The hidden fields in your form are automatically populated with TikTok ads data, provided by Leadsources.



Upon form submission, you can systematically channel TikTok ads data and your leads to Sage CRM by connecting your form with Sage CRM.





How does Leadsources work?



Whenever someone lands on your website, Leadsources captures the TikTok ads information.



The TikTok ads data is logged in your form's hidden fields. Upon submission of the form, this information is sent to Sage CRM together with the lead details (name, email, etc.).



The following information is tracked by Leadsources for every visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even without UTM parameters in place, Leadsources is able to capture lead source data using the referrer.



In some situations, it is not appropriate to use UTM parameters, especially when traffic originates from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these scenarios, most lead source tracking tools cannot effectively identify lead sources because they depend solely on UTM parameters. However, Leadsources continues to collect certain lead source information, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources provides extensive lead data tracking across all channels, distinguishing it from numerous other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Alongside this, Leadsources automatically sorts your traffic by channel, ensuring a clear dataset in return.



To sum up, Leadsources is a reliable and user-friendly tool that captures detailed lead source data from every channel in one unique space.



Performance reports: Lead, sales, and revenue by source



Monitoring TikTok ads data within Sage CRM enables you to create multiple performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, this gives you the ability to adapt your TikTok budget based on the campaign, ad group, and ad that drive leads, sales, and revenue.



Let’s discuss the various lead performance reports you can compile using this data.



1. Lead source reports



Develop performance reports that indicate the leads sourced from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report assists you in determining the channel that is most successful at generating leads.























Example #2: Leads by TikTok campaign



Now, you have the ability to focus on a particular lead source (such as TikTok) and quantify the leads generated by each of its campaigns.













Example #3: Leads by TikTok ad



After determining the TikTok campaign that delivers the most leads, you can investigate the specific ad group or ad that contributes to generating those leads.











2. Sales and revenue source reports



We now understand what TikTok campaign, ad group, and ad generate our leads. But do these leads actually result in increased sales and revenue?



It’s important to find out which leads transition into customers. By connecting your leads to a CRM like Sage CRM, you can track the resulting sales and revenue from diverse channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This gives you the opportunity to adjust your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that yield the best sales and revenue outcomes.



This allows you to formulate different types of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To reinforce this idea, let’s look at the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once ads were launched on both Google and TikTok, the initial "Leads by Channel" report highlighted that Social Paid ads (TikTok) were more effective than Search Paid ads in generating leads.



Nonetheless, upon reviewing the sales and revenue data you exported from your CRM, you found that the Search Paid channel yielded higher revenue with fewer leads compared to the Social Paid channel. Thus, you decided to raise the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Sage CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Sage CRM page.

### Track your TikTok ads in Close CRM in 4 easy steps

You acquire leads on TikTok and transfer them to Close CRM. But matching each lead to a TikTok ad isn't possible.



Even after a lead converts into a customer, you cannot bind that customer to the TikTok ad that brought them in.



Not being able to track your TikTok ads makes performance assessment impossible. As a result, you’re spending on numerous ads without clarity on which bring in results.



Luckily, a simple solution is available to track each lead back to the specific TikTok campaign, ad group, and ad responsible for it.



We'll move through it one step at a time!



How to capture TikTok ads in Close CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy-to-use tool that tracks lead sources on your website. Once integrated, it records up to 7 lead source details for each lead generated.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











In your URL, use UTM parameters—campaign, ad group, and ad—to track TikTok ads performance.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your finalized URL will look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources gathers all lead source details, such as channel, landing page, and subfolder, even when UTM parameters are not present, ensuring complete tracking for each lead.





Step 3: Add the hidden fields in your form











Your form's hidden fields contain the lead source data that Leadsources captures.



Upon the submission of your form by a new lead, Leadsources fills the hidden fields with TikTok ads data.



For specific steps on how to add hidden fields in your form, consult this guide.





Step 4: Capture the TikTok ads data in Close CRM











When users engage with your ads and land on your website, Leadsources gathers the TikTok ads data, including campaign, ad group, and ad.



Leadsources automatically inputs the TikTok ads data into the hidden fields of your form.



When the form is submitted, you can consistently forward TikTok ads data and your leads to Close CRM by configuring your form to work with Close CRM.





How does Leadsources work?



Each time a visitor accesses your site, Leadsources records the relevant TikTok ads data.



This TikTok ads information is captured in the hidden fields of your form. Upon form submission, it is sent to Close CRM, along with the lead details (name, email, etc.).



For each visitor, the data detailed below is logged by Leadsources:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Without UTM parameters, Leadsources effectively utilizes the referrer for tracking lead source data.



There are cases where UTM parameters cannot be used, particularly when traffic is sourced from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In such situations, numerous lead source tracking tools cannot determine lead sources, as they rely entirely on UTM parameters. However, Leadsources manages to capture specific lead source information, even when UTM parameters are absent:




Channel



Source



Landing page



Landing page subfolder




Therefore, unlike many lead tracking tools, Leadsources ensures complete lead data tracking across every available channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Moreover, Leadsources efficiently organizes your traffic by channel, leading to a clean and concise dataset.



In short, Leadsources is an efficient and simple tool that consolidates comprehensive lead source data across all channels in a centralized location.



Performance reports: Lead, sales, and revenue by source



When you track TikTok ads data in Close CRM, you can develop a selection of performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, you can strategically adjust your TikTok budget based on the campaign, ad group, and ad that contribute to your leads, sales, and revenue.



Let's examine the different lead performance reports that can be derived from this data.



1. Lead source reports



Produce performance reports that present the total leads generated by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report clarifies which channel is most productive in terms of lead generation.























Example #2: Leads by TikTok campaign



At this point, you can target a specific lead source (e.g., TikTok) and measure the effectiveness of each TikTok campaign in generating leads.













Example #3: Leads by TikTok ad



After recognizing the TikTok campaign that results in the highest number of leads, you can explore which particular ad group or ad is driving that success.











2. Sales and revenue source reports



Now that we know the TikTok campaign, ad group, and ad that yield our leads, we should examine whether these leads are driving sales and revenue.



We need to determine which leads become paying customers. This can be done by integrating your leads with a CRM like Close CRM, allowing for tracking of sales and revenue from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



As a result, you can reshape your TikTok ads strategy to target the channels, sources, campaigns, ad groups, and ads that maximize sales and revenue.



Also, you can produce a variety of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To provide clarity, let's explore the following scenario:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Following the launch of advertising on Google and TikTok, the first "Leads by Channel" report revealed that Social Paid ads (TikTok) attracted a higher number of leads than Search Paid ads.



Yet, after exporting your sales and revenue data from the CRM, you discovered that the Search Paid channel was generating higher revenue with a reduced number of leads than the Social Paid channel. As a result, you chose to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Close CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Close CRM page.

### How to capture your TikTok ads in Copper CRM (without coding)

TikTok leads are sent over to Copper CRM. But identifying which TikTok ad generated which lead is out of reach.



Once a lead is converted into a customer, it's not possible to link that customer to a TikTok ad.



The lack of tracking prevents you from evaluating TikTok ad performance. Consequently, you run multiple ads without any insight into which are producing leads or customers.



Fortunately, an easy method is available to connect each lead directly to the TikTok campaign, ad group, and ad that generated it.



Let’s take it step by step and make it simple!



How to capture TikTok ads in Copper CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a basic tracking tool that helps you monitor the origin of leads. After adding it to your website, it captures up to 7 data points for every lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











To track TikTok ads accurately, insert UTM parameters such as campaign, ad group, and ad into your URL.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final version of the URL will appear like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Reminder: Leadsources captures all lead source data, including channel, landing page, and subfolder, even without UTM parameters, ensuring full tracking for each lead.





Step 3: Add the hidden fields in your form











Leadsources automatically saves the lead source data in the hidden fields of your form.



When your form is submitted by a new lead, Leadsources enters the TikTok ads information into the hidden fields.



To learn more about incorporating hidden fields in your form, refer to this detailed guide.





Step 4: Capture the TikTok ads data in Copper CRM











As users click on your ads and come to your site, Leadsources tracks the TikTok ads information: campaign, ad group, and ad.



The hidden fields in your form are filled with ads data from TikTok by Leadsources without manual input.



Upon submitting the form, you can directly deliver TikTok ads data and your leads to Copper CRM through the integration of your form with Copper CRM.





How does Leadsources work?



Leadsources tracks TikTok ads data each time a visitor comes to your site.



The TikTok ads data is stored in the hidden fields of your form. When the form is submitted, this data is sent to Copper CRM alongside the lead details (name, email, etc.).



Leadsources captures this data for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources tracks lead source data through the referrer, even if UTM parameters are omitted.



In certain circumstances, UTM parameters are not suitable, especially for traffic that comes from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In these cases, many lead source tracking tools struggle to capture the source of leads because they only utilize UTM parameters. Yet, Leadsources continues to collect certain lead source data, even when UTM parameters are not applicable:




Channel



Source



Landing page



Landing page subfolder




Thus, Leadsources offers complete lead data tracking across all channels, which sets it apart from many other lead tracking solutions:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Also, Leadsources categorizes your traffic by channel automatically, yielding a structured dataset.



In essence, Leadsources is a simple yet powerful tool that collects extensive lead source data from various channels in one distinct platform.



Performance reports: Lead, sales, and revenue by source



Capturing TikTok ads data in Copper CRM allows you to produce various performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Thus, you are able to tailor your TikTok budget in response to the campaign, ad group, and ad that yield your leads, sales, and revenue.



Let’s highlight the various lead performance reports that can be generated from this data.



1. Lead source reports



Compile performance reports that summarize the leads produced by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report enables you to see which channel generates the most leads overall.























Example #2: Leads by TikTok campaign



You can now isolate a given lead source (for instance, TikTok) and assess the lead output from each TikTok campaign.













Example #3: Leads by TikTok ad



Once you identify the TikTok campaign generating the most leads, you can examine which exact ad group or ad is responsible for this performance.











2. Sales and revenue source reports



We have established which TikTok campaign, ad group, and ad are responsible for our leads. However, does this mean they are leading to sales and revenue?



It’s necessary to identify the leads that evolve into customers. By connecting your leads to a CRM like Copper CRM, you can effectively monitor sales and revenue across various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and other metrics.



You can then strategize your TikTok ads to concentrate on the channels, sources, campaigns, ad groups, and ads that deliver the highest sales and revenue.



You can then construct several sales and revenue reports, for example:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




Let’s consider the following situation:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After launching ads on Google and TikTok, the preliminary "Leads by Channel" report indicated that Social Paid ads (TikTok) brought in more leads compared to Search Paid ads.



However, when you analyzed the sales and revenue data from your CRM export, you found that the Search Paid channel produced greater revenue with fewer leads compared to the Social Paid channel. This led to your decision to allocate more funds to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Copper CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Copper CRM page.

### Track your TikTok ads in HubSpot CRM easily

You send leads from TikTok to HubSpot CRM easily. But associating leads with specific TikTok ads is not something you can do.



After a lead becomes a customer, you still can't associate that customer with a specific TikTok ad.



Without tracking, it's hard to measure how successful your TikTok ads are. As a result, you're investing in many ads without knowing which actually generate leads or customers.



Thankfully, a solution exists that lets you link each lead to the exact TikTok campaign, ad group, and ad that brought it in.



We’ll go through it together, step by step!



How to capture TikTok ads in HubSpot CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple solution for tracking your lead sources. Once installed on your site, it monitors up to 7 pieces of information for each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Include UTM parameters like campaign, ad group, and ad in your URL to gather TikTok ads data.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Once complete, your URL should look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources collects key lead source information, including channel, landing page, and subfolder, regardless of UTM parameter use, to ensure comprehensive lead tracking.





Step 3: Add the hidden fields in your form











The lead source data is stored directly in the hidden fields of your form by Leadsources.



Once a new lead submits your form, Leadsources automatically fills the hidden fields with TikTok ads details.



For extensive guidance on adding hidden fields in your form, check this guide.





Step 4: Capture the TikTok ads data in HubSpot CRM











When users click through your ads and arrive at your site, Leadsources logs the TikTok ads data, including campaign, ad group, and ad.



Leadsources takes care of filling the hidden fields in your form with the TikTok ads information automatically.



Once the form is submitted, you can efficiently forward the TikTok ads data and your leads to HubSpot CRM by integrating your form with HubSpot CRM.





How does Leadsources work?



Whenever a visitor arrives at your website, Leadsources gathers the TikTok ads information.



This TikTok ads information is added to the hidden fields of your form. Upon submission of the form, the data is dispatched to HubSpot CRM, together with the lead details (name, email, etc.).



The following metrics are monitored by Leadsources for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even in the lack of UTM parameters, Leadsources relies on the referrer to monitor lead source data.



Sometimes, it is not practical to use UTM parameters, particularly when traffic is derived from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these instances, most lead source tracking tools cannot track lead sources due to their reliance on UTM parameters. However, Leadsources is still able to gather specific lead source information, even when UTM parameters cannot be used:




Channel



Source



Landing page



Landing page subfolder




Consequently, Leadsources stands apart from many lead tracking tools by providing comprehensive lead data tracking across each channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Furthermore, Leadsources systematically categorizes your traffic by channel, resulting in an orderly dataset.



Ultimately, Leadsources is a simple and robust tool that gathers detailed lead source data across all channels in a single location.



Performance reports: Lead, sales, and revenue by source



By tracking TikTok ads data within HubSpot CRM, you can design multiple performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




This means you can adjust your TikTok budget according to the campaign, ad group, and ad that produce your leads, sales, and revenue.



Now, let’s evaluate the different lead performance reports you can produce using this data.



1. Lead source reports



Generate performance reports that specify the number of leads acquired from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows you the channel that accounts for the highest lead generation.























Example #2: Leads by TikTok campaign



Now, you can distinguish a particular lead source (such as TikTok) and track the number of leads generated by individual TikTok campaigns.













Example #3: Leads by TikTok ad



Following the identification of the TikTok campaign that drives the most leads, you can look into the specific ad group or ad that leads to this success.











2. Sales and revenue source reports



Having identified the TikTok campaign, ad group, and ad that drive our leads, we must consider: are these leads effectively generating sales and revenue?



We must recognize which leads convert into customers. Connecting your leads to a CRM like HubSpot CRM will allow you to track the sales and revenue generated from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This enables you to adapt your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that are most effective at generating sales and revenue.



This gives you the ability to generate various sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To better understand this, let’s analyze the following scenario:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once the advertising campaigns were initiated on Google and TikTok, the early "Leads by Channel" report showed that Social Paid ads (TikTok) exceeded Search Paid ads in lead generation.



Still, upon reviewing the exported sales and revenue data from your CRM, you noticed that the Search Paid channel delivered more revenue while generating fewer leads than the Social Paid channel. Consequently, you decided to boost the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in HubSpot CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in HubSpot CRM page.

### How to capture TikTok ads data in Sugar CRM

Leads generated on TikTok are transferred to Sugar CRM. However, tying each lead to its respective TikTok ad isn't possible.



When a lead turns into a customer, identifying which TikTok ad led to the conversion isn't possible.



This absence of tracking makes it impossible to evaluate TikTok ad effectiveness. You end up spending on several ads at once without knowing which ones drive leads or customers.



Fortunately, there is an easy solution to associate each lead with the TikTok campaign, ad group, and ad that produced it.



Let’s approach it step by step and get it done!



How to capture TikTok ads in Sugar CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracking lead origins. Once placed on your website, it records up to 7 source data points for every lead you generate.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add campaign, ad group, and ad UTM parameters to your URL for monitoring TikTok ad performance.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL format should look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Even without UTM parameters, Leadsources gathers all lead source data like channel, landing page, and subfolder, guaranteeing thorough tracking for each lead.





Step 3: Add the hidden fields in your form











Leadsources retains the lead source information within the hidden fields of your form.



When a new lead submits the form, Leadsources captures and fills the hidden fields with TikTok ads information.



To receive detailed instructions on how to implement hidden fields in your form, consult this guide.





Step 4: Capture the TikTok ads data in Sugar CRM











When visitors click on your ads and access your website, Leadsources captures the TikTok ads information: campaign, ad group, and ad.



Automatically, TikTok ads data is filled into the hidden fields of your form by Leadsources.



Upon the form’s submission, you can effectively communicate TikTok ads data and your leads to Sugar CRM by associating your form with Sugar CRM.





How does Leadsources work?



Every visitor to your site makes Leadsources collect TikTok ads data.



The TikTok ads data is integrated in your form's hidden fields. When the form is submitted, this information goes to Sugar CRM along with the lead details (name, email, etc.).



For every visitor, the following data is tracked by Leadsources:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources can still collect lead source data using the referrer, regardless of UTM parameters.



In specific cases, it is unfeasible to apply UTM parameters, especially when dealing with organic traffic:




Google Search



Instagram bio link



Social media posts



Etc.




In these scenarios, many lead source tracking tools fail to determine the source of leads since they depend solely on UTM parameters. Nevertheless, Leadsources effectively collects certain lead source information, even when UTM parameters are unavailable:




Channel



Source



Landing page



Landing page subfolder




For this reason, Leadsources offers a comprehensive approach to lead data tracking across all channels, unlike many other tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




In addition, Leadsources automatically organizes your traffic into categories by channel, creating a well-maintained dataset.



To conclude, Leadsources is an effective and simple tool that captures comprehensive lead source data from every channel in one unique place.



Performance reports: Lead, sales, and revenue by source



When you monitor TikTok ads data in Sugar CRM, you can create a wide range of performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Therefore, you can adjust your TikTok budget as needed according to the campaign, ad group, and ad responsible for generating your leads, sales, and revenue.



Let’s look into the various lead performance reports that can be constructed from this data.



1. Lead source reports



Create performance reports that outline the leads generated through:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report facilitates the identification of the channel that secures the majority of your leads.























Example #2: Leads by TikTok campaign



You can now highlight a specific lead source (like TikTok) and analyze the lead generation from each TikTok campaign.













Example #3: Leads by TikTok ad



After identifying the TikTok campaign with the highest lead generation, you can assess which exact ad group or ad is responsible for those results.











2. Sales and revenue source reports



Now we know which TikTok campaign, ad group, and ad create our leads. But do these leads correlate with sales and revenue?



Identifying which leads successfully turn into customers is important. By connecting your leads to a CRM like Sugar CRM, you can track the sales and revenue from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



You can subsequently modify your TikTok ads strategy to emphasize the channels, sources, campaigns, ad groups, and ads that produce the most sales and revenue.



You can subsequently create an variety of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To illustrate this concept, consider the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After the launch of ads on both Google and TikTok, the initial "Leads by Channel" report confirmed that Social Paid ads (TikTok) were more successful in generating leads than Search Paid ads.



Nonetheless, after extracting the sales and revenue data from your CRM, you recognized that the Search Paid channel generated higher revenue with a smaller number of leads compared to the Social Paid channel. Thus, you decided to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Sugar CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Sugar CRM page.

### Easily capture your TikTok ads in Freshworks CRM (without coding)

Leads from TikTok get sent to Freshworks. But there's no way to link those leads to individual TikTok ads.



Even after a lead becomes a customer, there’s no way to trace that customer back to a specific TikTok ad.



Without tracking, there's no way to measure the success of your TikTok ads. This forces you to invest in multiple ads without knowing which generate leads or customers.



Luckily, a simple solution makes it possible to link every lead to the exact TikTok campaign, ad group, and ad responsible for it.



Let’s work through it, step by step!



How to capture TikTok ads in Freshworks



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy tool for tracking where your leads come from. Once integrated into your site, it records up to 7 pieces of lead source data for every lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











To track TikTok ads data, add UTM parameters like campaign, ad group, and ad into your URL.



You can incorporate the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL should resemble this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources ensures all lead source data, including channel, landing page, and subfolder, are collected, even without UTM parameters, for comprehensive tracking.





Step 3: Add the hidden fields in your form











The lead source data that Leadsources captures is kept in the hidden fields of your form.



Upon receiving a submission from a new lead, Leadsources populates the hidden fields with TikTok ads information.



For specific instructions on adding hidden fields to your form, refer to this guide.





Step 4: Capture the TikTok ads data in Freshworks











When users engage with your ads and land on your site, Leadsources tracks important TikTok ads data: campaign, ad group, and ad.



Leadsources ensures the hidden fields in your form are filled automatically with TikTok ads information.



Once the form is submitted, you can reliably transmit TikTok ads data and your leads to Freshworks by connecting your form with Freshworks.





How does Leadsources work?



Each time someone visits your website, Leadsources collects the TikTok ads data.



This TikTok ads data is contained within the hidden fields of your form. Upon form submission, this information is sent to Freshworks along with the lead details (name, email, etc.).



For each visitor, Leadsources keeps track of the following data:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Without UTM parameters, Leadsources effectively tracks lead source data using the referrer.



It may be impossible to utilize UTM parameters in situations where traffic is generated through organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In these instances, most lead source tracking tools are ineffective at capturing lead sources due to their dependence on UTM parameters. Nonetheless, Leadsources successfully gathers specific lead source data, even in the absence of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Consequently, unlike most other lead tracking tools, Leadsources offers detailed lead data tracking across every channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Furthermore, Leadsources categorizes your traffic by channel, which results in a neat and organized dataset.



To wrap up, Leadsources is an efficient and user-friendly tool that gathers complete lead source data across all channels in a centralized hub.



Performance reports: Lead, sales, and revenue by source



Tracking TikTok ads data in Freshworks gives you the capability to create multiple performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Thus, you are equipped to modify your TikTok budget according to the campaign, ad group, and ad that generate leads, sales, and revenue.



Now, let’s discuss the different lead performance reports that can be generated from this data.



1. Lead source reports



Create performance reports that present the number of leads produced by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to ascertain the channel responsible for the bulk of your leads.























Example #2: Leads by TikTok campaign



Now, it is feasible to identify a particular lead source (for example, TikTok) and determine the number of leads generated by every TikTok campaign.













Example #3: Leads by TikTok ad



Once you have identified the TikTok campaign that brings in the most leads, you can look into which exact ad group or ad is driving those leads.











2. Sales and revenue source reports



Now that we understand what TikTok campaign, ad group, and ad are producing our leads, we must consider whether these leads contribute to sales and revenue.



Identifying which leads convert to customers is essential. To accomplish this, connect your leads to a CRM like Freshworks, allowing you to monitor sales and revenue across various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



You can adjust your TikTok ads strategy accordingly to focus on the channels, sources, campaigns, ad groups, and ads that effectively generate sales and revenue.



Consequently, you can generate a selection of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To make this clearer, let’s consider the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After starting ads on Google and TikTok, the preliminary "Leads by Channel" report pointed out that Social Paid ads (TikTok) led to more leads than Search Paid ads.



Still, upon examining the sales and revenue data exported from your CRM, you found that the Search Paid channel achieved higher revenue with a reduced number of leads compared to the Social Paid channel. This guided you to raise the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Freshworks CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Freshworks CRM page.

### How to track TikTok ads data in Nimble CRM easily

You collect leads via TikTok and send them to Nimble CRM. But there’s no ability to connect each lead to a specific ad.



Even if a lead turns into a customer, you won't be able to connect that customer to a particular TikTok ad.



Not being able to track your TikTok ads makes it hard to assess their value. As a consequence, you continue running various ads without knowing which generate results.



Fortunately, there is an easy solution to associate each lead with the TikTok campaign, ad group, and ad that produced it.



Let's walk through the steps, one by one!



How to capture TikTok ads in Nimble CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool designed to monitor the source of your leads. When added to your site, it captures up to 7 data points for each lead you generate.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Use UTM parameters, including campaign, ad group, and ad, in your URL to track TikTok ad data.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




This is how your final URL should appear:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Keep in mind: Leadsources collects essential lead source data, including channel, landing page, and subfolder, even without UTM parameters, ensuring complete tracking for every lead.





Step 3: Add the hidden fields in your form











The hidden fields in your form hold the lead source data captured by Leadsources.



As soon as a lead submits your form, Leadsources updates the hidden fields with details from the TikTok ads.



For a complete guide on adding hidden fields to your form, refer to this resource.





Step 4: Capture the TikTok ads data in Nimble CRM











When users interact with your ads and reach your site, Leadsources records TikTok ads data such as campaign, ad group, and ad.



Leadsources directly fills the hidden fields in your form with ads data sourced from TikTok.



When the form is completed, you can directly send TikTok ads data and your leads to Nimble CRM through your form’s integration with Nimble CRM.





How does Leadsources work?



Leadsources logs TikTok ads data every time a visitor lands on your website.



This TikTok ads data is placed into the hidden fields of your form. Upon the form's submission, this information is sent to Nimble CRM, including the lead details (name, email, etc.).



Leadsources collects the following details for every visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even without UTM parameters, the referrer enables Leadsources to track lead source data.



There are times when UTM parameters cannot be used, particularly with traffic that originates from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In such situations, most lead source tracking tools are unable to capture lead sources because they rely entirely on UTM parameters. Conversely, Leadsources continues to gather certain lead source information, regardless of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




Therefore, unlike numerous other tools, Leadsources delivers extensive lead data tracking across every channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Additionally, Leadsources sorts your traffic by channel, providing a coherent dataset as a result.



In summary, Leadsources is an easy-to-use and powerful tool that consolidates detailed lead source data across all channels in a unique location.



Performance reports: Lead, sales, and revenue by source



By capturing TikTok ads data in Nimble CRM, you can formulate several performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, you can reformulate your TikTok budget based on the campaign, ad group, and ad that yield your leads, sales, and revenue.



We will review the different lead performance reports that can be created with this data.



1. Lead source reports



Prepare performance reports that reveal the quantity of leads generated by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you uncover the channel that attracts the greatest number of leads.























Example #2: Leads by TikTok campaign



At this stage, you can isolate a certain lead source (e.g., TikTok) and measure the number of leads generated by its campaigns.













Example #3: Leads by TikTok ad



Once you identify the TikTok campaign that brings in the most leads, you can investigate the particular ad group or ad that generates those leads.











2. Sales and revenue source reports



With the TikTok campaign, ad group, and ad that generate our leads identified, we should investigate whether these leads are resulting in sales and revenue.



We need to establish which leads lead to customer conversions. To do this, connect your leads to a CRM like Nimble CRM, enabling you to monitor sales and revenue from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.



This allows you to revise your TikTok ads strategy to prioritize the channels, sources, campaigns, ad groups, and ads that drive sales and revenue.



You can thus produce an variety of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To make this point clearer, let’s look at the following case:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Following the introduction of ads on Google and TikTok, the first "Leads by Channel" report illustrated that Social Paid ads (TikTok) delivered more leads than Search Paid ads.



Yet, when you looked at the sales and revenue data exported from your CRM, you identified that the Search Paid channel was more profitable with fewer leads compared to the Social Paid channel. As a result, you had to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Nimble CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Nimble CRM page.

### Easily capture your TikTok ads in Nutshell CRM (without coding)

TikTok leads are sent directly to Nutshell CRM. However, assigning each lead to a particular TikTok ad isn't doable.



Once a lead is converted into a customer, you can't connect that customer to any specific TikTok ad.



The lack of tracking means you can't measure TikTok ad performance accurately. As a result, you're paying for several ads without knowing which ones are working.



Thankfully, a simple approach is available to connect each lead to the specific TikTok campaign, ad group, and ad that created it.



We'll handle this step by step. Let’s dive in!



How to capture TikTok ads in Nutshell CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that help you track lead sources. Once installed on your website, it tracks up to 7 pieces of lead source information per lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











In your URL, insert UTM parameters—campaign, ad group, and ad—to track TikTok ads effectively.



You can incorporate the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL should resemble this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources automatically tracks lead source data such as channel, landing page, and subfolder, even when UTM parameters aren’t used, ensuring full data capture for each lead.





Step 3: Add the hidden fields in your form











Leadsources inserts the lead source data directly into the hidden fields of your form.



When a new lead fills out your form, Leadsources automatically adds the TikTok ads data to the hidden fields.



To find detailed instructions for including hidden fields in your form, check out this guide.





Step 4: Capture the TikTok ads data in Nutshell CRM











When users click on your ads and visit your website, Leadsources monitors the TikTok ads details, including campaign, ad group, and ad.



The hidden fields of your form receive automatic updates from Leadsources with TikTok ads data.



Upon submission of the form, you can readily send TikTok ads data and your leads to Nutshell CRM by integrating your form into Nutshell CRM.





How does Leadsources work?



Whenever a visitor accesses your site, Leadsources records the TikTok ads information.



The TikTok ads information is included in the hidden fields of your form. When the form is submitted, this data is forwarded to Nutshell CRM alongside the lead details (name, email, etc.).



The data listed below is tracked by Leadsources for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources captures lead source data through the referrer, even when UTM parameters are unavailable.



In some instances, the use of UTM parameters is not applicable, especially when traffic comes from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these cases, many lead source tracking tools cannot identify the source of leads since they only use UTM parameters. However, Leadsources is capable of collecting certain lead source information, even when UTM parameters are not in use:




Channel



Source



Landing page



Landing page subfolder




Thus, Leadsources provides comprehensive lead data tracking across all channels, unlike several other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Moreover, Leadsources classifies your traffic by channel automatically, leading to a clean dataset.



In conclusion, Leadsources proves to be a simple and robust solution that collects extensive lead source data from various channels in a single area.



Performance reports: Lead, sales, and revenue by source



With TikTok ads data tracked in Nutshell CRM, you can generate an array of performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, you can shift your TikTok budget in alignment with the campaign, ad group, and ad that drive leads, sales, and revenue.



Let’s go over the various lead performance reports you can develop based on this data.



1. Lead source reports



Design performance reports that capture the total leads generated from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report highlights the channel that contributes the most to your lead generation.























Example #2: Leads by TikTok campaign



You can now focus on a specific lead source (such as TikTok) and evaluate the quantity of leads produced by each TikTok campaign.













Example #3: Leads by TikTok ad



After discovering the TikTok campaign that yields the highest number of leads, you can analyze which specific ad group or ad is responsible for the lead generation.











2. Sales and revenue source reports



We have identified the TikTok campaign, ad group, and ad that yield our leads. But does this mean those leads are driving sales and revenue?



It’s crucial to figure out which leads result in customer conversions. By integrating your leads with a CRM like Nutshell CRM, you can keep track of the sales and revenue generated from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and other sources.



Consequently, you can realign your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that create sales and revenue.



This allows you to compile different sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To further explain this, let’s examine the following scenario:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Upon launching advertisements on Google and TikTok, the initial "Leads by Channel" report suggested that Social Paid ads (TikTok) generated a larger volume of leads compared to Search Paid ads.



However, after pulling your sales and revenue data from your CRM, you discovered that the Search Paid channel resulted in more revenue despite having fewer leads than the Social Paid channel. Therefore, you decided to enhance the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Nutshell CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Nutshell CRM page.

### Easily track your TikTok ads in Agile CRM

You generate TikTok leads and send them to Agile CRM. Yet, identifying which ad produced each lead is not achievable.



When a lead converts into a customer, you still can't track them back to the exact TikTok ad.



The inability to track TikTok ads prevents you from understanding their performance. As a result, you’re spending on numerous ads without knowing which ones lead to conversions.



Fortunately, a solution exists to connect each lead directly to the TikTok campaign, ad group, and ad that generated it.



We’ll take this process step by step!



How to capture TikTok ads in Agile CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple-to-use tool that tracks the origins of your leads. After adding it to your website, it captures up to 7 key data points for each lead generated.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Include UTM parameters such as campaign, ad group, and ad in your URL to monitor TikTok ads data.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The URL in its final form should appear like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Reminder: Leadsources gathers lead source data like channel, landing page, and subfolder, even when UTM parameters aren’t applied, to ensure full tracking for each lead.





Step 3: Add the hidden fields in your form











Leadsources securely stores the lead source information in the hidden fields of your form.



When a lead submits your form, Leadsources ensures that the hidden fields are filled with TikTok ads data.



To understand how to incorporate hidden fields in your form, consult this guide for detailed steps.





Step 4: Capture the TikTok ads data in Agile CRM











When visitors click on your ads and reach your site, Leadsources captures TikTok ads information, including campaign, ad group, and ad.



TikTok ads data is automatically inserted into the hidden fields of your form by Leadsources.



When the form is submitted, you can send TikTok ads data and your leads to Agile CRM by establishing a connection between your form and Agile CRM.





How does Leadsources work?



Leadsources captures TikTok ads information with every visitor that lands on your site.



The TikTok ads information is inserted into the hidden fields of your form. When the form is submitted, this data is transmitted to Agile CRM, along with the lead details (name, email, etc.).



Leadsources gathers the following information for every visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even in the absence of UTM parameters, Leadsources can still track lead source data via the referrer.



In certain cases, UTM parameters cannot be used, particularly for traffic that comes from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these scenarios, numerous lead source tracking tools fail to track lead sources because they rely solely on UTM parameters. However, Leadsources is still able to capture certain lead source information, even when UTM parameters cannot be applied:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources distinguishes itself from many lead tracking tools by providing detailed lead data tracking across all channels:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




In addition, Leadsources automatically segments your traffic by channel, ensuring a clean dataset as a result.



In essence, Leadsources is a powerful and simple tool that captures all including lead source data from every channel in a unique environment.



Performance reports: Lead, sales, and revenue by source



By tracking TikTok ads data within Agile CRM, you can compile numerous performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, this allows you to adapt your TikTok budget in relation to the campaign, ad group, and ad that create your leads, sales, and revenue.



Let’s investigate the various lead performance reports you can generate with the help of this data.



1. Lead source reports



Construct performance reports that show the count of leads generated by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report shows which channel is the most effective in generating leads.























Example #2: Leads by TikTok campaign



You can now identify a specific lead source (like TikTok) and measure how many leads come from each TikTok campaign.













Example #3: Leads by TikTok ad



Following the identification of the TikTok campaign with the most leads, you can explore the particular ad group or ad that contributes to this outcome.











2. Sales and revenue source reports



We now recognize the TikTok campaign, ad group, and ad responsible for our leads. However, does this imply that these leads are translating into sales and revenue?



We should determine which leads are successfully transforming into customers. By connecting your leads to a CRM like Agile CRM, you can effectively track the sales and revenue from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and others.



You can therefore enhance your TikTok ads strategy to prioritize the channels, sources, campaigns, ad groups, and ads that lead to sales and revenue.



You can then prepare a range of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To show this more clearly, let’s discuss the following situation:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once ads were activated on Google and TikTok, the first "Leads by Channel" report indicated that Social Paid ads (TikTok) produced a greater number of leads than Search Paid ads.



Nonetheless, after you exported your sales and revenue data from your CRM, you realized that the Search Paid channel had a greater revenue generation with fewer leads than the Social Paid channel. Consequently, you chose to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Agile CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Agile CRM page.

### Track your TikTok ads in Keap in 4 easy steps

TikTok leads flow into Keap smoothly. However, matching each lead to its originating TikTok ad isn't an option.



Even after a lead converts to a customer, you can't associate that customer with any specific TikTok ad.



The inability to track leads from TikTok ads significantly limits your capacity to accurately assess their performance and effectiveness. As a result, you end up running several ads without knowing which bring in leads or customers.



Fortunately, a clear solution is in place to associate each lead with the precise TikTok campaign, ad group, and ad that generated it.



Let’s go through each step together!



How to capture TikTok ads in Keap



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool for tracking lead sources. When implemented on your website, it records up to 7 key pieces of information for every lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











In your URL, include UTM parameters for tracking TikTok ads: campaign, ad group, and ad.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Here’s how your final URL should look:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Keep in mind: Leadsources gathers all lead source information, including channel, landing page, and subfolder, without requiring UTM parameters, ensuring complete tracking for every lead.





Step 3: Add the hidden fields in your form











The lead source data collected by Leadsources is stored within the hidden fields of your form.



Upon submission of your form by a new lead, Leadsources inserts the TikTok ads information into the hidden fields.



To get detailed instructions on how to add hidden fields in your form, refer to this guide.





Step 4: Capture the TikTok ads data in Keap











When users interact with your ads and land on your site, Leadsources tracks the TikTok ads information: campaign, ad group, and ad.



Automatically, Leadsources populates the hidden fields in your form with TikTok ads information.



Upon submitting the form, you can directly transmit TikTok ads data and your leads to Keap by associating your form with Keap.





How does Leadsources work?



Leadsources logs the TikTok ads information each time a visitor comes to your website.



This TikTok ads information is captured in the hidden fields of your form. Upon submitting the form, the data is dispatched to Keap, along with the lead details (name, email, etc.).



Leadsources tracks these details for every visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources can track lead source data through the referrer, even when UTM parameters are missing.



It may not be possible to implement UTM parameters in cases where traffic comes from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In these situations, many lead source tracking tools cannot determine lead sources due to their reliance on UTM parameters. On the other hand, Leadsources manages to collect specific lead source data, even when UTM parameters are not used:




Channel



Source



Landing page



Landing page subfolder




Thus, unlike several other lead tracking tools, Leadsources ensures comprehensive tracking of lead data across every channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Additionally, Leadsources systematically categorizes your traffic by channel, leading to an organized dataset.



To sum up, Leadsources is a reliable and easy-to-use tool that captures detailed lead source data from all channels in a single location.



Performance reports: Lead, sales, and revenue by source



By capturing TikTok ads data in Keap, you can develop multiple performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Thus, you can adjust your TikTok budget in accordance with the campaign, ad group, and ad that yield your leads, sales, and revenue.



Now, let’s explore the different lead performance reports you can compile using this data.



1. Lead source reports



Develop performance reports that highlight the number of leads sourced from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to discover the channel that is the primary source of your leads.























Example #2: Leads by TikTok campaign



At this point, you can isolate a certain lead source (e.g., TikTok) and analyze the number of leads generated by every TikTok campaign.













Example #3: Leads by TikTok ad



After recognizing the TikTok campaign that drives the most leads, you can assess which specific ad group or ad is responsible for this success.











2. Sales and revenue source reports



Now that we know the TikTok campaign, ad group, and ad that yield our leads, we should explore whether these leads are effectively driving sales and revenue.



It's important to identify which leads are successfully converted into customers. To do this, connect your leads to a CRM like Keap, which will enable you to monitor sales and revenue from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



As a result, you can tailor your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that are effective in generating sales and revenue.



As a result, you can generate multiple sales and revenue reports like:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To highlight this, let’s take a look at the following case:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Upon launching ads on Google and TikTok, the first "Leads by Channel" report demonstrated that Social Paid ads (TikTok) yielded more leads than Search Paid ads.



Still, after extracting your sales and revenue data from your CRM, you discovered that the Search Paid channel brought in more revenue with a lower number of leads compared to the Social Paid channel. Consequently, you made the decision to raise the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Keap, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Keap page.

### Track your TikTok ads in Microsoft Dynamics CRM easily

On TikTok, leads are generated and sent to Microsoft Dynamics CRM. Yet, there's no way to connect each lead with a particular TikTok ad.



Once a lead turns into a customer, it's still impossible to connect them to a particular TikTok ad.



The inability to track leads prevents you from assessing TikTok ad performance. This results in spending on several ads without knowing which drive leads or conversions.



Fortunately, a simple method is available to associate each lead with the TikTok campaign, ad group, and ad that generated it.



Let’s break it down, one step at a time!



How to capture TikTok ads in Microsoft Dynamics CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that identifies the source of your leads. Once installed on your website, it tracks up to 7 lead source data points for each lead generated.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











To track TikTok ads data, insert UTM parameters such as campaign, ad group, and ad into your URL.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final version of your URL should look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources ensures comprehensive lead tracking by capturing channel, landing page, and landing page subfolder data, even when UTM parameters aren’t used.





Step 3: Add the hidden fields in your form











Leadsources records the lead source information directly in the hidden fields of your form.



When a lead completes your form, Leadsources updates the hidden fields with information about the TikTok ads.



For step-by-step guidance on including hidden fields in your form, check out this guide.





Step 4: Capture the TikTok ads data in Microsoft Dynamics CRM











When visitors click on your ads and reach your website, Leadsources monitors the TikTok ads data such as campaign, ad group, and ad.



Leadsources smoothly fills the hidden fields in your form using the ads data gathered from TikTok.



Following form submission, you can efficiently send TikTok ads data and your leads to Microsoft Dynamics CRM through the integration of your form with Microsoft Dynamics CRM.





How does Leadsources work?



Whenever a visitor lands on your site, Leadsources gathers the TikTok ads data.



The TikTok ads data gets added to the hidden fields of your form. When the form is submitted, this data is sent to Microsoft Dynamics CRM, along with the lead details (name, email, etc.).



The data outlined below is recorded by Leadsources for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Without UTM parameters, Leadsources still captures lead source data by relying on the referrer.



In some scenarios, UTM parameters cannot be applied, especially when traffic flows from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In these instances, numerous lead source tracking tools cannot track the sources of leads as they are limited to UTM parameters. However, Leadsources is capable of gathering certain lead source information, even if UTM parameters are not present:




Channel



Source



Landing page



Landing page subfolder




Therefore, Leadsources stands out from many lead tracking tools by offering complete lead data tracking across all channels:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Moreover, Leadsources sorts your traffic by channel without manual input, yielding a tidy dataset.



In summary, Leadsources distinguishes itself as an efficient and robust platform, providing comprehensive lead source data collection from all channels in a single, unified solution.



Performance reports: Lead, sales, and revenue by source



With the ability to track TikTok ads data in Microsoft Dynamics CRM, you can create a range of performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




This enables you to tailor your TikTok budget according to the specific campaign, ad group, and ad that produce your leads, sales, and revenue.



Let's analyze the various lead performance reports that can be produced with this data.



1. Lead source reports



Produce performance reports that reflect the quantity of leads generated by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report provides insights into the channel that drives most of your leads.























Example #2: Leads by TikTok campaign



You can now narrow down to a specific lead source (like TikTok) and measure the leads generated from each TikTok campaign.













Example #3: Leads by TikTok ad



Following the identification of the TikTok campaign yielding the most leads, you can analyze which exact ad group or ad is generating those leads.











2. Sales and revenue source reports



With the TikTok campaign, ad group, and ad that generate our leads identified, we need to consider: are these leads resulting in actual sales and revenue?



We must determine which leads evolve into customers. By connecting your leads to a CRM like Microsoft Dynamics CRM, you can track the sales and revenue generated from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and other factors.



You can then modify your TikTok ads strategy to emphasize the channels, sources, campaigns, ad groups, and ads that drive sales and revenue.



You can then compile several sales and revenue reports, for example:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To provide a clear example, consider the following situation:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After initiating ads on Google and TikTok, the preliminary "Leads by Channel" report indicated that Social Paid ads (TikTok) were more effective in generating leads than Search Paid ads.



Nonetheless, upon reviewing the exported sales and revenue data from your CRM, you identified that the Search Paid channel yielded greater revenue with fewer leads than the Social Paid channel. Therefore, you decided to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Microsoft Dynamics CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Microsoft Dynamics CRM page.

### Track TikTok ads data in Perfex (without coding)

You capture leads on TikTok and integrate them into Perfex. But tracking those leads back to specific TikTok ads is not possible.



When a lead becomes a customer, you cannot associate that customer to a specific TikTok ad.



The lack of tracking makes it impossible to measure TikTok ad effectiveness. You end up paying for various ads without knowing which ones actually generate results.



Luckily, there’s an easy solution that enables you to track each lead back to the exact TikTok campaign, ad group, and ad that created it.



Let's go through it step by step!



How to capture TikTok ads in Perfex



Step 1: Add Leadsources in the head tag of your website











Leadsources is an intuitive tool that tracks where your leads originate. Once placed on your website, it captures up to 7 pieces of lead source data for each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Use UTM parameters like campaign, ad group, and ad in your URL to capture TikTok ads data.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL will look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Even without UTM parameters, Leadsources collects data such as channel, landing page, and landing page subfolder to ensure complete lead source tracking.





Step 3: Add the hidden fields in your form











Leadsources places the captured lead source data directly into the hidden fields of your form.



When your form is submitted by a new lead, Leadsources fills the hidden fields with the relevant TikTok ads details.



For detailed instructions on implementing hidden fields in your form, see this guide.





Step 4: Capture the TikTok ads data in Perfex











When users click on your ads and get directed to your site, Leadsources gathers the TikTok ads data, including campaign, ad group, and ad.



The hidden fields in your form are automatically populated by Leadsources with data from TikTok ads.



When the form is submitted, you can easily dispatch TikTok ads data and your leads to Perfex by associating your form with Perfex.





How does Leadsources work?



Each visit to your site results in Leadsources capturing the TikTok ads data.



The TikTok ads data is stored in your form's hidden fields. Upon form submission, this information is delivered to Perfex, together with the lead details (name, email, etc.).



For every visitor, Leadsources logs the following information:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even without the inclusion of UTM parameters, Leadsources utilize the referrer to gather lead source data.



In particular situations, using UTM parameters is impractical, especially for traffic from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In these cases, most lead source tracking tools struggle to capture lead sources since they depend entirely on UTM parameters. In contrast, Leadsources still gathers certain lead source information, regardless of the availability of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




For this reason, Leadsources provides complete lead data tracking across all channels, unlike many other lead tracking solutions:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Alongside this, Leadsources automatically classifies your traffic by channel, producing a clear dataset.



In short, Leadsources is a robust and simple tool that gathers complete lead source data across various channels in a distinctive space.



Performance reports: Lead, sales, and revenue by source



When you track TikTok ads data in Perfex, you can create diverse performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Therefore, you can modify your TikTok budget depending on the campaign, ad group, and ad that generate your leads, sales, and revenue.



Let's assess the various lead performance reports you can derive from this data.



1. Lead source reports



Create performance reports that illustrate the leads acquired through:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report gives you the ability to recognize the channel that generates the largest volume of leads.























Example #2: Leads by TikTok campaign



You can now target a specific lead source (for instance, TikTok) and track the number of leads generated by each TikTok campaign.













Example #3: Leads by TikTok ad



Once you've identified the TikTok campaign generating the highest volume of leads, you can further investigate the specific ad group or ad that produces those leads.











2. Sales and revenue source reports



We have identified the TikTok campaign, ad group, and ad that create our leads. But do these leads actually lead to increased sales and revenue?



We need to determined which leads become customers. This can be accomplished by integrating your leads with a CRM like Perfex, allowing you to track sales and revenue across different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



You can then reshape your TikTok ads strategy to highlight the channels, sources, campaigns, ad groups, and ads that result in sales and revenue.



You can thus create an array of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To illustrate this point, let's review the following scenario:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After the launch of ads on Google and TikTok, the initial "Leads by Channel" report highlighted that Social Paid ads (TikTok) attracted more leads than Search Paid ads.



However, upon analyzing the sales and revenue data you exported from your CRM, you found that the Search Paid channel generated more revenue while having fewer leads than the Social Paid channel. This led you to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Perfex, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Perfex page.

### Capture your TikTok ads in Insightly (without coding)

Leads from TikTok are fed into Insightly. However, there's no method to tie each lead to a unique TikTok ad.



After a lead turns into a customer, connecting that customer to a particular TikTok ad is not feasible.



Since you can't track TikTok ad performance, assessing which ads work is impossible. This causes you to spend on multiple ads without clarity on which generate leads or customers.



Thankfully, there is a simple way to tie every lead to the specific TikTok campaign, ad group, and ad that brought it in.



Let's go over it, one step at a time!



How to capture TikTok ads in Insightly



Step 1: Add Leadsources in the head tag of your website











Leadsources is a basic tool designed to track your lead sources. Once set up on your site, it monitors up to 7 data points for each lead you acquire.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add campaign, ad group, and ad UTM parameters to your URL for tracking TikTok ad performance.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The end result of your URL should look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources captures all lead source details, including channel, landing page, and subfolder, even when UTM parameters are missing, ensuring comprehensive tracking for every lead.





Step 3: Add the hidden fields in your form











The hidden fields of your form contain the lead source data collected by Leadsources.



As a new lead submits your form, Leadsources automatically inputs the TikTok ads information into the hidden fields.



For in-depth guidance on adding hidden fields to your form, refer to this guide.





Step 4: Capture the TikTok ads data in Insightly











As users click through your ads and arrive on your website, Leadsources logs the TikTok ads data: campaign, ad group, and ad.



Leadsources fills your form’s hidden fields with the relevant ads data from TikTok.



Upon form completion, you can systematically forward TikTok ads data and your leads to Insightly by configuring your form to integrate with Insightly.





How does Leadsources work?



Whenever a visitor enters your site, Leadsources tracks the TikTok ads data.



This TikTok ads data is recorded in the hidden fields of your form. Upon submission of the form, the data is sent to Insightly alongside the lead details (name, email, etc.).



The subsequent data points are monitored by Leadsources for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources monitors lead source data using the referrer, even if UTM parameters are not utilized.There are occasions when it is not viable to use UTM parameters, like when traffic arises from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In such situations, many lead source tracking tools cannot identify lead sources as they rely exclusively on UTM parameters. Nevertheless, Leadsources continues to collect specific lead source information, even when UTM parameters are absent:




Channel



Source



Landing page



Landing page subfolder




Therefore, Leadsources offers a level of comprehensive lead data tracking across every channel that many other tools do not:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Also, Leadsources efficiently organizes your traffic by channel, which results in an optimized dataset.



Overall, Leadsources is a simple yet effective tool that consolidates comprehensive lead source data from all channels in one place.



Performance reports: Lead, sales, and revenue by source



Monitoring TikTok ads data in Insightly enables you to generate a variety of performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, you have the flexibility to adjust your TikTok budget based on the campaign, ad group, and ad that contribute to your leads, sales, and revenue.



We should review the different lead performance reports that can be created using this data.



1. Lead source reports



Formulate performance reports that detail the number of leads generated by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report assists you in identifying the channel that yields the most leads.























Example #2: Leads by TikTok campaign



Now, you have the capability to focus on a given lead source (such as TikTok) and quantify the leads produced by each TikTok campaign.













Example #3: Leads by TikTok ad



After determining which TikTok campaign delivers the most leads, you can examine the exact ad group or ad that results in lead generation.











2. Sales and revenue source reports



Having established which TikTok campaign, ad group, and ad generate our leads, we need to ask: are these leads driving sales and revenue?



It’s vital to identify which leads convert into paying customers. To facilitate this, connect your leads to a CRM like Insightly, enabling you to monitor sales and revenue generated from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This enables you to adapt your TikTok ads strategy to center around the channels, sources, campaigns, ad groups, and ads that contribute to sales and revenue.



This enables you to develop various sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To explain this, consider the following illustration:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Following the execution of ads on Google and TikTok, the early "Leads by Channel" report revealed that Social Paid ads (TikTok) outperformed Search Paid ads in lead generation.



Yet, when exporting your sales and revenue data from your CRM, you noted that the Search Paid channel produced a higher revenue with fewer leads compared to the Social Paid channel. As a result, you decided to allocate additional funds to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Insightly, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Insightly page.

### How to capture your TikTok ads in Pipedrive in 4 easy steps

Leads are created through TikTok and transferred to Pipedrive. But associating individual leads with specific TikTok ads is not feasible.



When a lead becomes a customer, there's no way to tie that customer to the exact TikTok ad.



Without proper tracking, it's impossible to evaluate how well your TikTok ads perform. Consequently, you're forced to invest in numerous ads without knowing which are effective.



Luckily, a simple solution exists to connect every lead to the specific TikTok campaign, ad group, and ad responsible for it.



We'll take it step by step, so let's begin!



How to capture TikTok ads in Pipedrive



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that helps you track lead sources. After adding it to your site, it monitors up to 7 lead source details for each lead.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Include UTM parameters like campaign, ad group, and ad in your URL to track TikTok ads data.



You can incorporate the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The completed URL should appear as follows:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Important: Leadsources collects lead source data like channel, landing page, and landing page subfolder, even if UTM parameters are not included, to ensure precise tracking for each lead.





Step 3: Add the hidden fields in your form











The lead source data captured by Leadsources is stored in the hidden fields of your form.



As soon as a new lead submits your form, Leadsources automatically fills the hidden fields with TikTok ads data.



To learn how to add hidden fields to your form, refer to this guide for detailed instructions.





Step 4: Capture the TikTok ads data in Pipedrive











As users click on your ads and visit your site, Leadsources records the TikTok ads information: campaign, ad group, and ad.



The hidden fields in your form are filled automatically by Leadsources with the ads information from TikTok.



Once the form is submitted, you can automatically transfer TikTok ads data and your leads to Pipedrive by connecting your form to Pipedrive.





How does Leadsources work?



Leadsources collects the TikTok ads information whenever a visitor accesses your website.



This TikTok ads information is placed in the hidden fields of your form. Upon form submission, the data is forwarded to Pipedrive, together with the lead information (name, email, etc.).



For each visitor, Leadsources captures the subsequent data:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even if UTM parameters are not present, Leadsources utilizes the referrer to monitor lead source data.



There are instances where UTM parameters cannot be utilized, such as when traffic is derived from organic sources:




Google Search



Instagram bio link



Social media posts



Etc.




In such cases, most lead source tracking tools are unable to capture lead sources because they only utilize UTM parameters. Nonetheless, Leadsources still collects some lead source data, even when UTM parameters are unavailable:




Channel



Source



Landing page



Landing page subfolder




Consequently, unlike numerous other lead tracking tools, Leadsources delivers extensive lead data tracking for every channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




In addition, Leadsources categorizes your traffic by channel automatically, creating a well-structured dataset.



Ultimately, Leadsources serves as a simple and powerful tool that consolidates comprehensive lead source data across all channels in a single place.



Performance reports: Lead, sales, and revenue by source



Tracking TikTok ads data in Pipedrive allows you to produce several performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, you are able to modify your TikTok budget in alignment with the campaign, ad group, and ad responsible for generating leads, sales, and revenue.



We will now take a look at the different lead performance reports that can be generated from this data.



1. Lead source reports



Compile performance reports that display the total leads generated from:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report enables you to identify  the channel that produces the highest number of leads.























Example #2: Leads by TikTok campaign



Now, it is possible to identify a particular lead source (such as TikTok) and evaluate the leads produced by each TikTok campaign.













Example #3: Leads by TikTok ad



After identifying the TikTok campaign that attracts the highest number of leads, you can dive into the particular ad group or ad that contributes to this lead generation.











2. Sales and revenue source reports



We now understand which TikTok campaign, ad group, and ad produce our leads. However, does this indicate that these leads are contributing to sales and revenue?



Identifying the leads that turn into customers is crucial. Connect your leads to a CRM such as Pipedrive, allowing you to monitor the sales and revenue generated from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



This allows you to refine your TikTok ads strategy to prioritize the channels, sources, campaigns, ad groups, and ads that produce sales and revenue.



This allows you to produce different types of sales and revenue reports, such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To clarify this, let's look at the following example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Once the ads were launched on Google and TikTok, the initial "Leads by Channel" report showed that Social Paid ads (TikTok) resulted in a higher number of leads compared to Search Paid ads.



Yet, when you exported your sales and revenue data from your CRM, you realized that the Search Paid channel produced higher revenue with a smaller number of leads compared to the Social Paid channel. As a result, you chose to boost the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Pipedrive, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Pipedrive page.

### How to track TikTok ads data in Zoho CRM

You generate leads on TikTok and send them to Zoho CRM. However, it's not possible to link each lead to a specific TikTok ad.



Even when a lead converts into a customer, you can't link that customer to a specific TikTok ad.



This lack of tracking makes it difficult to measure the effectiveness of your TikTok ads. As a result, you spend on multiple ads without knowing which ones generate leads or customers.



Fortunately, there is a simple solution that allows you to link each lead to the exact TikTok campaign, ad group, and ad that generated it.



Let's walk through it one step at a time!



How to capture TikTok ads in Zoho CRM



Step 1: Add Leadsources in the head tag of your website











Leadsources is an easy-to-use tool that tracks where your leads come from. Once integrated into your website, it captures up to 7 data points for every lead generated.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











Add a few UTM parameters to your URL to track TikTok ads: campaign, ad group, and ad.



You can insert the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




Your final URL will look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources gathers all lead source data, such as channel, landing page, and landing page subfolder, even without UTM parameters to ensure complete tracking for every lead.





Step 3: Add the hidden fields in your form











Leadsources saves the lead source data directly in the hidden fields of your form.



When a new lead submits your form, Leadsources populates the hidden fields with TikTok ads information.



For comprehensive instructions on incorporating hidden fields in your form, consult this guide.





Step 4: Capture the TikTok ads data in Zoho CRM











When users click on your ads and arrive at your website, Leadsources captures the TikTok ads data, including campaign, ad group, and ad.



Leadsources automatically populates the hidden fields in your form with the TikTok ads data.



Upon form submission, you can consistently transmit TikTok ads data and your leads to Zoho CRM by integrating your form with Zoho CRM.





How does Leadsources work?



Each time a visitor arrives on your site, Leadsources records the TikTok ads data.



The TikTok ads data is inserted in the hidden fields of your form. When the form is submitted, this information is transmitted to Zoho CRM, along with the lead details (name, email, etc.).



Leadsources monitors the following data for every visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Leadsources tracks lead source data using the referrer, even in the absence of UTM parameters.



In certain situations, using UTM parameters is not feasible, particularly when traffic originates from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In these scenarios, many lead source tracking tools fail to identify the lead sources since they depend solely on UTM parameters. However, Leadsources continues to gather specific lead source information, even in the absence of UTM parameters:




Channel



Source



Landing page



Landing page subfolder




As a result, Leadsources provides comprehensive lead data tracking across all channels, setting it apart from many other lead tracking tools:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Furthermore, Leadsources automatically organizes your traffic by channel, resulting in an optimized dataset.



In summary, Leadsources is an effective and powerful tool that gathers extensive lead source data from all channels in one centralized location.



Performance reports: Lead, sales, and revenue by source



By monitoring TikTok ads data within Zoho CRM, you can generate various performance reports, including:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




Consequently, you can adjust your TikTok budget based on the campaign, ad group, and ad that drive your leads, sales, and revenue.



Let’s examine the various lead performance reports you can create using this data.



1. Lead source reports



Generate performance reports that indicate the number of leads produced by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report helps you determine which channel is responsible for generating the majority of your leads.























Example #2: Leads by TikTok campaign



You can now focus on a specific lead source (for example, TikTok) and assess the number of leads generated by each TikTok campaign.













Example #3: Leads by TikTok ad



Once you identify the TikTok campaign that produces the most leads, you can explore which specific ad group or ad is responsible for generating those leads.











2. Sales and revenue source reports



Now that we have identified the TikTok campaign, ad group, and ad responsible for generating our leads, we must ask: do these leads actually translate into sales and revenue?



It’s essential to identify which leads convert into customers. To achieve this, integrate your leads with a CRM like Zoho CRM, enabling you to track the sales and revenue produced from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and beyond.



You can subsequently adjust your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that yield sales and revenue.



You can subsequently create a variety of sales and revenue reports, including:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To demonstrate this, let’s examine the following scenario:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



Following the launch of ads on Google and TikTok, the first "Leads by Channel" report revealed that Social Paid ads (TikTok) generated more leads than Search Paid ads.



However, after exporting your sales and revenue data from your CRM, you found that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Consequently, you chose to allocate more budget to the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Zoho CRM, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Zoho CRM page.

### How to capture your TikTok ads in Salesforce (without coding)

You generate leads on TikTok and send them to Salesforce. But you can't bind each lead to a specific TikTok ad.



Neither when a lead converts as a customer can you bind this particular customer to a specific TikTok ad.



This lack of tracking makes it impossible to assess the performance of your TikTok ads. As a result, you end up spending on many ads simultaneously without knowing which ads generate your leads or customers.



Hopefully, a simple solution exists to bind each lead to the specific TikTok campaign, ad group, and ad that generated it.



Let's go through it step by step!



How to capture TikTok ads in Salesforce



Step 1: Add Leadsources in the head tag of your website











Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.



Sign up to Leadsources.io - it's free.



Insert the Leadsources tracking code into the head tag of your website - follow this guide.













Step 2: Add the UTM parameters to your TikTok ads











In your URL, include a few UTM parameters to track TikTok ads data: campaign, ad group, and ad.



You can add the following UTM parameters:




UTM_medium=paidsocial



UTM_source=tiktok



UTM_campaign=campaign-name



UTM_term=ad-group-name



UTM_content=ad-name




The final URL should look like this:



https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-name



Note: Leadsources collects all lead source data—including channel, landing page, and landing page subfolder—even when UTM parameters are not used to ensure comprehensive lead source tracking for each lead.





Step 3: Add the hidden fields in your form











Leadsources stores the lead source data captured directly in the hidden fields of your form. 



So when a new lead submits your form, Leadsources fills the hidden fields with the TikTok ads information.



For detailed instructions on adding hidden fields in your form, refer to this guide.





Step 4: Capture the TikTok ads data in Salesforce











When users click on your ads and land on your site, Leadsources tracks the TikTok ads data: campaign, ad group, and ad.



Leadsources automatically fills the hidden fields in your form with the ads data from TikTok.



When the form is submitted, you can automatically send the TikTok ads data and your leads to Salesforce by simply linking your form to Salesforce.





How does Leadsources work?



Leadsources captures the TikTok ads data each time a visitor lands on your site.



This TikTok ads data is inserted in your form's hidden fields. Upon submission of the form, this data is sent to Salesforce, alongside the leads details (name, email, etc.).



The following data is tracked by Leadsources for each visitor:




Channel



Source



Campaign



Content



Term



Landing page



Landing page subfolder




Even without UTM parameters, Leadsources tracks the lead source data using the referrer.



In some cases, it is not possible to use UTM parameters, like when traffic comes from organic channels:




Google Search



Instagram bio link



Social media posts



Etc.




In these cases, most lead source tracking tools cannot capture the source of the leads as they rely only on UTM parameters. However, Leadsources still collects certain lead source information, even when UTM parameters cannot be used:




Channel



Source



Landing page



Landing page subfolder




Therefore, unlike many other lead tracking tools, Leadsources offers comprehensive lead data tracking across every channel:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




Additionally, Leadsources automatically categorizes your traffic by channel, providing a clean dataset as a result.



To conclude, Leadsources is a simple and robust tool that captures comprehensive lead source data across all channels in a unique place.



Performance reports: Lead, sales, and revenue by source



By tracking TikTok ads data in Salesforce, you can create multiple performance reports, such as:




Leads, sales, and revenue by channel



Leads, sales, and revenue by source



Leads, sales, and revenue by campaign (aka. Tiktok campaign)



Leads, sales, and revenue by term (aka. Tiktok ad group)



Leads, sales, and revenue by content (aka. TikTok ad)



Leads, sales, and revenue by landing page



Leads, sales, and revenue by landing page subfolder




As a result, you can adapt your TikTok budget according to the campaign, ad group, and ad that generates your leads, sales, and revenue.



Let's review the different lead performance reports you can generate with this data.



1. Lead source reports



Create performance reports that show the number of leads generated by:




Channel



Source



Campaign



Term (aka. TikTok ad group)



Content (aka. TikTok ad)



Landing page



Landing page subfolder






Example #1: Leads by channel



This report allows you to identify the channel that generates most of your leads.























Example #2: Leads by TikTok campaign



Now you can isolate a given lead source (Example: TikTok) and measure the number of leads generated by each TikTok campaign.













Example #3: Leads by TikTok ad



After identifying the TikTok campaign that drives the most leads, you can investigate which exact ad group or ad generates the leads.











2. Sales and revenue source reports



Now we know what TikTok campaign, ad group, and ad generate our leads. But does it mean that these leads are driving sales and revenue?



We need to identify which leads transform into customers. To do so, connect your leads to a CRM like Salesforce. You can then monitor the sales and revenue generated from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.



You can then adapt your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that generate sales and revenue.



You can then generate various sales and revenue reports such as:




Sales and revenue by source



Sales and revenue by campaign



Sales and revenue by term (aka. TikTok ad group)



Sales and revenue by content (aka. TikTok ad)



Sales and revenue by landing page



Sales and revenue by landing page subfolder




To illustrate this, let's consider the following scenario:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



After launching ads on Google and TikTok, the initial “Leads by Channel” report indicated that Social Paid ads (TikTok) produced more leads than Search Paid ads.



However, upon exporting your sales and revenue data from your CRM, you discovered that the Search Paid channel generated higher revenue with fewer leads compared to the Social Paid channel. As a result, you decided to increase the budget for the Search Paid channel.



		
				
					
					
				
				
		



LeadSources tracks the source of each lead in Salesforce, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Salesforce page.

### Alternative to GA connector

Considering an alternative to GA Connector? When considering marketing attribution software, two prominent options stand out: GAConnector and Leadsources.



Both aim to provide insights into where your leads, sales, and revenue come from. However, they offer different technologies, features, and pricing structures that suit various business needs. 



In this article, we'll compare Leadsources as an alternative to GA Connector.



GA Connector overview



GA Connector captures data about your leads via your form for both first click and last click: channel, source, medium, referrer, term, campaign, content, landing page, as well as Google Analytics data.



GA Connector's other functionality is to import sales data from your CRM into Google Analytics. It allows you to understand which channel your revenue is coming from.



This integration allows businesses to monitor the ROI of their marketing channels.



Pricing starts at $97/month.



Leadsources overview



Leadsources captures data for each lead generated on your website: channel, source, campaign, term, content, landing page, and landing page subfolder.



The lead source data is stored on the submission page of your form, alongside the lead's details: name, email, etc.



By connecting your form to a CRM, you can send the leads (together with their source data) into your CRM, where you can track which leads converted into a paid client.



You can then export this data and know which channel, source, etc. generated the sale, and how much revenue each channel, source, etc. has generated.



With Leadsources, you can start tracking the source of your leads at a lower price point of $49/month.



Alternative to GA Connector: Leadsources



FeatureGA ConnectorLeadsourcesTracking featuresTracks lead source data and Google Analytics data into your form builder.Sends revenue data from CRM to Google Analytics.Tracks lead source data into your form builder.Tracks sales and revenue source data into CRM (when leads are sent to CRM).Integrates with popular CRMs✅✅Channels categorization✅✅Data sourcesUTM parametersReferrerLanding pageGoogle AnalyticsUTM parametersReferrerLanding pageGDPR compliant✅✅Customer SupportLive chatEmailLive chatEmailFree Trial30-day free trial14-day free trialStarting price$97/month$49/month

### How to track UTM parameters in your CRM

Why tracking UTM parameters in your CRM?



🔗 UTM parameters are added to URLs to track the marketing performance across different traffic sources. These parameters include utm_source, utm_medium, utm_campaign, utm_term, and utm_content, each providing specific data about how visitors arrived at your website.







As leads arrive at your CRM from different lead sources, UTM parameters allow you to identify the channels, sources, campaigns, ads, etc. your leads are coming from.



For every lead that transforms into a paid customer, you can track where these exact customers came from (channel, source, ad, etc.).



👉 The benefits of tracking UTM parameters in your CRM are multiple:




Optimize your marketing budget: when you know which channel, campaign, or ad your leads are coming from, you can adapt your marketing campaigns accordingly to those that bring the most leads



Calculate your ROI: when you track UTM parameters in your CRM, you can know where your sales are coming from. You know exactly which ad generated the sale, and how much revenue the sale was. You can then accurately calculate your return on investment (ROI).



Make data-driven decisions: When you know that an ad generates a large volume of leads, but these leads don't convert as paid customers, you can make confident decisions on which ads to spend your marketing budget, and which ads to pause.



Personalize your sales pitch: When a new lead pops into your CRM, and UTM parameters tell you where it comes from (emailing, ad, etc.), you can adapt your communication accordingly and provide a more custom approach to your sales pitch.




2 methods to track UTM parameters in your CRM



Google Tag Manager



To pass the UTM parameters from the URL to your CRM, using GTM (Google Tag Manager), we have to go through the following steps:




Store UTM Parameters: Use GTM to capture UTM parameters from the URL and store them in a first-party cookie.



Create GTM Variables: Set up variables in GTM to retrieve these stored UTM values.



Populate Form Fields: Use these variables to auto-fill hidden fields in your website's lead capture form.



Send Data to CRM: Upon form submission, the UTM data is sent to the CRM along with the form details.




This method is free, but requires some coding.



Below is another method that is fast to implement and doesn't require any coding skills 👇



Using Leadsources to track the UTM parameters in your CRM



Leasource is a UTM tracking tool that captures the UTM parameters from your URL, insert them to your form, and send them to your CRM upon submission of the form.



To start tracking your UTM parameters in your CRM, add the Leadsources tracking code in the head tag of your website. And you are ready to go🚀



Leadsources will automatically grab the value from your UTM parameters, and store them into your form (in the hidden fields). When the form is submitted, the UTM parameters are sent, alongside the leads details (email,, etc.), in your CRM.







Not using UTM parameters? No worries. Leadsources also captures the lead source data stored in your cookie for a comprehensive lead source tracking. 



And, Leadsources is not limited to track the source of your leads, it captures 7 data points to create a precise picture of your leads' source:




Channel



Source



Campaign



Term



Content



Landing page



Landing page subfolder








👉Benefits of using Leadsources to capture your UTM parameters in your CRM:




Intelligent channel categorization: Leadsources assigns a channel to each lead (Organic Search, Paid Social, Email, etc.), depending on the source of your lead. This allows you to get a clean categorization of your channel. That's particularly useful when you have misspells or reduddancies in your UTM  parameters (E.G. googlz, google, google.com, googlecom --> The channel attributed to all these channels by Leadsources is: "Organic Search")



Easy installation / Easy to use: Simply add the Leadsources tracking tag in the head tag of your website to start tracking your UTM parameters.



Compatible with 100+ apps: Leadsources is compatible with most form builders, allowing you to track your UTM parameters from all your web pages, and forms. No need to add a custom code for each landing page and each form.




Once the UTM parameters are stored in your CRM on a lead-level, you can run powerful lead source reports such as:



Leads, sales or revenue reports by… channel, source, campaign, content, term, landing page, and landing page subfolder.



🎯Start tracking the UTM parameters in your CRM using our detailed guides:




ACT CRM



Activecampaign CRM



Agile CRM



Apptivo CRM



Capsule CRM



ClickUp CRM



Close CRM



Copper CRM



Creatio CRM



Freshsales CRM



HubSpot CRM



Insightly



Keap



Kylas Sales CRM



Leadsquared



Microsoft Dynamics CRM



Monday Sales CRM



NetSuite CRM



Nimble CRM



Nutshell CRM



Perfex



Pipedrive



Sage CRM



Salesforce



SAP



Sugar CRM



Thryv CRM



Trello



Zendesk Sell



Zoho CRM




👉Finally, check out our other guides:




Track UTM parameters in your forms

### How to track UTM parameters in your form

Tracking the UTM parameters in your form can provide valuable insight into your marketing strategy, allowing you to understand where your leads are coming from, target your communication with your leads depending on the channel they are coming from, and improve your ROI on ads by understanding what ads bring leads, sales, and revenue.



In this article, we’ll explore two methods to track UTM parameters in your forms. First, we’ll look at using hidden fields and JavaScript. Then, we’ll introduce you to a more streamlined approach using LeadSources.io.



Why tracking UTM parameters in your form?



UTM parameters are tags that you can add to URLs to track the performance of campaigns and content across different traffic sources. These parameters include utm_source, utm_medium, utm_campaign, utm_term, and utm_content, each providing specific data about how visitors arrived at your website.



Examples of UTM parameters used in a Facebook ad



Let's say you run ads on different ad platforms (Google, Meta, and LinkedIn), and use UTM parameters to track which source, campaign, etc. your traffic is coming from when it lands on your landing page.



Now let's consider that the goal of your landing page is to convert the paid traffic into leads (email address, phone number, etc.) by using a form. 



By tracking the UTM parameters in your form, you can track the visitors' data for each lead generated: campaign, source, medium, term, and content. 



As your leads become paid customers, you can know which campaign, medium, source, term, and content drive your sales and revenue.



This provides you great insight into your marketing campaigns and allows you to: 




Measure campaign effectiveness: Analyze the success of your marketing efforts based on the quality and quantity of leads generated from specific sources.



Personalize user experience: Tailor follow-up communications based on the user's journey to your site, creating more relevant and targeted interactions.



Enhance ROI: By identifying the most effective marketing sources, you can allocate resources more efficiently and maximize return on investment.




Using hidden fields to track UTM parameters in your form



To track the UTM parameters in the contact form of your landing page, you need to use "hidden fields".



A hidden field of a form is a normal text field. The difference is that it is not visible to the visitor. Hidden fields are used to capture the UTM parameters contained in the URL into your form. 



Add the hidden fields to your form



Most form builders contain fields called "hidden fields". Simply drag and drop the hidden fields in your form. Visit our help center to learn how to add hidden fields for all the popular form builders.



Hidden fields can be added from the fields panel for most form builders



Capture the UTM parameters using Javascript (method #1)



Now that you have added the hidden fields in your form, you need to automatically capture the UTM parameters contained in your URL and pass them into the hidden fields of your form.



To extract the UTM parameters from the URL, you can write a custom Javascript, like the one below:



function getParameterByName(name) {
    name = name.replace(/[\[]/, "\\[").replace(/[\]]/, "\\]");
    var regex = new RegExp("[\\?&]" + name + "=([^&#]*)"),
        results = regex.exec(location.search);
    return results === null ? "" : decodeURIComponent(results[1].replace(/\+/g, " "));
}

document.getElementById('utm_source').value = getParameterByName('utm_source');
document.getElementById('utm_medium').value = getParameterByName('utm_medium');
document.getElementById('utm_campaign').value = getParameterByName('utm_campaign');
document.getElementById('utm_term').value = getParameterByName('utm_term');
document.getElementById('utm_content').value = getParameterByName('utm_content');

The problem is that it requires coding skills, and has to be created for every form. 
That's why we want to show you another way to capture the UTM parameters in your form, one that doesn't require any coding skills.



Capture UTM parameters using Leadsources (method 2)



Leadsources is a lead source tracking software that automatically extracts the UTM parameters from the URL and inserts them into all your forms. It eliminates the manual setup and coding and provides stronger tracking capabilities (even when UTM parameters are not used).



Simply install the Leadsources tracking code on your website, and you are ready to track - no coding skills are required.



When a visitor lands on your side, the Leadsources script runs in the background: it captures the UTM parameters from your URL and inserts them in the hidden fields of your form. Once the visitor submits the form, the UTM parameters are saved on the form submission page.



One advantage of Leadsources is that it automatically categorizes your leads by channel (Organic Search, Paid Social, etc.), so if by mistake a UTM channel isn't uniformed across all your URLs (E.G. googlz, google, google.com), they all appear under the "Organic Search" channel, for a more robust dataset.



Another advantage of using Leadsources is that it tracks the lead source data even when you don't use UTM parameters. When Leadsources doesn't read a UTM parameter, it will capture the data stored by the referrer and add it to the hidden fields of the form. As a result, you can track without UTM parameters the following lead source data:




Channel



Source



Landing page



Landing page subfolder




Leadsources is compatible with the following form builders:




123FormBuilder



Cognito Forms



Contact Form 7



Fillout



Form Crafts



FormAssembly



Formidable Forms



Forminator



Forms.app



FormSite



Formstack



GoHighLevel



Gravity Forms



HubSpot Forms



Jotform



Keap Forms



Leadpages



Ninja Forms



Paperform



QuestionScout



Typeform



Webflow



WPForms



Wufoo



Zoho Forms




👉Finally, check out our other guides:




Track UTM parameters in your CRM

### How to generate your first leads as a Startup owner

Generating the first leads as a startup is a crucial step towards building a sustainable business. The initial traction not only validates your business idea but also sets the foundation for future growth. 



However, many startups struggle to get those first few customers through the door. This article will guide you through strategies to generate your first leads.



4 Strategies to generate your first leads



1. Networking and personal connections



Start by reaching out to your existing networks, including friends, family, mentors, and former colleagues (if any are part of your target audience). 



These individuals are likely to support your venture and may know others who could benefit from your product or service. A personal recommendation from someone trusted can be more effective than any marketing campaign.



Think about getting involved in the local startup scene can open doors to valuable connections. Attend startup events, meetups, and pitch nights in your area. These gatherings are filled with potential customers, partners, and investors. Engage in conversations, exchange business cards, and follow up with those who show interest in your offering.



Finally, the internet is brimming with communities and forums where your target audience gathers. Whether it’s Reddit, industry-specific forums, or LinkedIn groups, join these spaces and actively participate. Share your expertise, answer questions, and subtly introduce your product when relevant. Building a reputation as a helpful and knowledgeable member can naturally lead to lead generation.



2. Content marketing



Content marketing is a powerful way to attract potential leads by providing value upfront. Start by creating content that addresses the pain points of your target audience. This could be in the form of blog posts, videos, or webinars. The key is to focus on quality, offering insights and solutions that resonate with your audience.



Creating great content is only half the battle; you also need to ensure it’s discoverable. Invest time in learning and implementing SEO (Search Engine Optimization) strategies. Use keyword research to find terms your audience is searching for, and optimize your content around those keywords. This will help your content rank higher on search engines, driving organic traffic to your website.



Once your content is live, promote it across your social media channels. Tailor your approach based on the platform; for instance, visual content works well on Instagram, while thought leadership pieces may perform better on LinkedIn. Encourage sharing by making your content engaging and easy to digest.



3. Social media marketing



Not all social media platforms are created equal, and it’s important to choose the ones where your target audience is most active. For B2B startups, LinkedIn might be the best choice, while B2C companies might find more success on Instagram or Facebook. Focus your efforts on 1-2 platforms to start, mastering those before expanding your social media presence.



Social media isn’t just about broadcasting your message; it’s also about building relationships. Engage with potential customers by responding to comments, answering messages promptly, and participating in relevant discussions. Showing that your startup is approachable and responsive can help build trust and lead to conversions.



Social media platforms offer sophisticated targeting options that allow you to reach specific demographics. Running targeted ad campaigns can help you attract interest from your ideal customers. Start with a small budget, test different ad creatives and audiences, and refine your approach based on the results.



4. Cold outreach



Cold outreach can be an effective way to generate leads if done correctly. Start by identifying potential leads through platforms like LinkedIn. Look for individuals or companies that fit your target customer profile. Use LinkedIn’s search filters to narrow down your list based on industry, job title, location, and more.



When it comes to cold emailing, personalization is crucial. Avoid generic pitches; instead, tailor each email to the recipient. Mention something specific about their company or role, explain how your solution can address their needs, and keep the message brief. A compelling subject line and a clear call to action can also increase your chances of a response.



Following up is essential in cold outreach, but it’s important not to be too aggressive. If you don’t get a response to your initial email, wait a few days before sending a polite follow-up. Keep the tone friendly and offer additional value, such as a case study or a piece of relevant content. Persistence pays off, but respect the recipient’s time and boundaries.



Bonus: 6 online tools to help your startup get started



1. SeedLegals



SeedLegals is a must-have legal platform for startups, particularly in the early stages when legal documentation can be overwhelming. This platform simplifies the legal process, allowing you to quickly and affordably create and manage the documents needed to raise funds. By streamlining these tasks, SeedLegals frees up time and resources, enabling you to focus on lead generation and business growth.



Start using SeedLegals today for free.



2. HubSpot



HubSpot is an all-in-one CRM platform that offers a range of tools to manage contacts, track interactions, and automate marketing efforts. Its features include email marketing, landing page creation, and lead nurturing workflows, making it an essential tool for startups looking to build and manage their lead pipeline effectively.



3. LinkedIn Sales Navigator



LinkedIn Sales Navigator is a powerful tool for identifying and engaging with potential leads. Its advanced search capabilities allow you to find leads based on specific criteria such as industry, job title, and company size. The platform also offers tools to manage your outreach efforts and track engagement, making it easier to build relationships with high-value prospects.



4. Mailchimp



Mailchimp is a popular email marketing platform that allows you to create and send targeted email campaigns. Its user-friendly interface makes it easy to design emails, segment your audience, and track performance metrics such as open rates and click-throughs. For startups, Mailchimp’s automation features can help nurture leads and convert them into customers.



5. Buffer



Buffer is a social media scheduling tool that helps startups maintain a consistent online presence. With Buffer, you can schedule posts across multiple social media platforms, ensuring your content reaches the right audience at the right time. The platform also provides analytics to monitor the performance of your social media campaigns, allowing you to refine your strategy based on data.



6. Intercom



Intercom is a customer messaging platform that offers live chat, email marketing, and help desk features. For startups, Intercom can be particularly useful for automating follow-ups and qualifying leads through chatbots. By engaging with visitors in real-time, you can capture leads when they are most interested, increasing the chances of conversion.

### Capture UTM parameters into Salesforce (without code)

Capturing UTM parameters in Salesforce can be tricky, especially for those without coding knowledge.



What if there was an easy way to get UTM parameters into Salesforce, without needing any coding skills?



Meet Leadsources.io!



Leadsources is a lead tracking tool that acts as an intermediary between your UTM parameters and your CRM (in this case, Salesforce).







When a visitor clicks on your marketing campaign, Leadsources captures the UTM parameters from your URL.



Leadsources then automatically inserts these UTM parameters into the hidden fields of your form.



By connecting your form to Salesforce, you can see your new leads - along with their associated UTM parameters - in Salesforce.



You can then run performance reports to see where your most profitable customers are coming from.



In this guide, you'll learn how to capture UTM parameters into Salesforce in just 10 minutes using Leadsources (no coding skills needed).



Capture UTM parameters into Salesforce in 4 easy steps



Step 1: Add Leadsources to your website's head tag











Sign up to Leadsources.io, and benefit from our 14-day free trial.



Insert the Leadsources code into your website's head tag. No coding skills required.



Simply follow the step-by-step guide we have created.





Step 2: Add the UTM parameters to your campaigns











Add the UTM parameters you want to track in all your campaigns (PPC, email, social media, etc.).



Leadsources works with any of the following UTM parameters:




UTM_source



UTM_campaign



UTM_term



UTM_content




Leadsources also captures additional information not in UTM parameters, such as the channel, landing page, and landing page subfolder.





Step 3: Add the hidden fields to your form











As visitors fill out your form (name, email, etc.), Leadsources automatically inserts the UTM parameters into the hidden fields (channel, source, etc.).



To do this, add the hidden fields to your form to store your UTM parameters. We provide a step-by-step guide for every popular form builder.





Step 4: Track the UTM parameters into Salesforce











When someone clicks on your campaign and lands on your website, Leadsources captures the UTM parameters from your URL.



Leadsources inserts the UTM parameters into the hidden fields of your form.



Upon form submission, the UTM parameters and the form’s responses are sent to Salesforce. This requires you to connect your form to Salesforce.





How does Leadsources work?



By adding the Leadsources code to your website's head tag, Leadsources reads and captures the UTM parameters in your URL every time someone visits your site.



It then stores these UTM parameters in the hidden fields of your form.



If a visitor arrives without clicking a link with UTM parameters, Leadsources still captures data about the visitor using the referrer:




Channel



Source



Campaign



Landing page



Landing page subfolder




This method ensures you can capture essential lead source data even when UTM parameters are not applied, for instance:




On Google Search



On your Instagram bio link



On your social media posts




Unlike most tools that rely solely on UTM parameters to track the source of your leads, Leadsources enables you to monitor lead origins from any source:




Organic Search



Paid Search



Organic Social



Paid Social



Referral



Affiliate



Email



Display Advertising



Direct Traffic




This enables you to gather accurate lead source data in a centralized location.



How to run performance reports



Now that you have captured your UTM parameters in Salesforce, you can use them to run performance reports such as:




Leads per channel



Revenue per channel



Revenue per keyword




This helps you make informed decisions regarding your marketing budget.



Now, let's explore the types of reports you can generate.



Lead performance reports



You can run reports showing the volume of leads generated by:




Channel



Source



Campaign



Landing page



Landing page subfolder






Example #1



If you run campaigns on different channels (SEO, PPC, email, etc.), you can export the collected data and create a report: “Leads by channel”.













Example #2



Once you know which channel drives the most leads (e.g., Google Ads), you can dive deeper by selecting this channel and identifying the number of leads generated for each ad campaign.













Example #3



After identifying the campaign driving the most leads, you can further analyze it by examining the specific keywords generating leads.











Sales performance report



Knowing which ads and keywords drive the most leads is valuable, but do these ads and keywords also generate revenue?



By sending your form submissions to Salesforce, you can generate sales performance reports.



Example:



ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600



You initially ran ads on Google and Facebook and discovered that Social Paid ads generated more leads compared to Search Paid ads.



Upon further analysis after a few weeks, you found that although the Social Paid channel generated more leads, the Search Paid channel produced higher revenue with fewer leads converting into paying customers. This insight led you to decide to allocate more budget towards the Search Paid ads.



LeadSources tracks the source of each lead in Salesforce, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Salesforce page.


## Pages

### ChatGPT

Track ChatGPT leads				
		You’re generating leads on your website but don’t know which ones came from ChatGPT.With LeadSources, you can identify which lead came from your ChatGPT marketing efforts.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Google analytics  setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Google Analytics doesn't show which leads were generated from ChatGPT
            
            
                    Wasted ad spend:
                    Can't quantify the revenue generated by your ChatGPT traffic
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every ChatGPT lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which leads were generated by your ChatGPT ranking efforts
            
            
                    Optimized campaigns:
                    Invest into your ChatGPT efforts according to its real ROI
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact channel that generated it.		
							
							
													
										Channel & Source
									
								
													
										UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your ChatGPT leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see the leads generated by ChatGPT traffic? 
			
			
						
									Google Analytics only reports aggregate ChatGPT lead counts. It does not provide data linking individual leads to the exact channel that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my ChatGPT marketing efforts? 
			
			
						
									With lead-level data, you can:Know exactly which leads came from your ChatGPT effortsCalculate the real ROI for ChatGPTScale your ChatGPT acquisition according to real dataUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:ChannelSourceDeviceOSBrowserPage path								
					
		Google Analytics only reports aggregate ChatGPT lead counts. It does not provide data linking individual leads to the exact channel that produced them.LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which leads came from your ChatGPT effortsCalculate the real ROI for ChatGPTScale your ChatGPT acquisition according to real dataUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### Referral

Track referral leads				
		You’re generating referral leads on your website but don’t know which lead came from which referral partner.With LeadSources, you can identify which lead came from your referral channel, and from which website, campaign, and placement it came from.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Google analytics  setup leaves you guessing about which leada cames from referral.
        
            
                    Unknown lead sources:
                    Google Analytics doesn't show which leads were generated from referral
            
            
                    Wasted marketing spend:
                    Can't quantify the revenue generated by your referral traffic
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which leads were generated by your referral partners
            
            
                    Optimized campaigns:
                    Invest into your referral efforts according to its real ROI
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact referral partner, campaign, and placement that generated it.		
							
							
													
										Channel & Source
									
								
													
										UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks your referral leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see the leads generated by my referral traffic? 
			
			
						
									Google Analytics only reports aggregate referral lead counts. It does not provide data linking individual leads to the exact referral website, campaign, and placement that generated them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my referral efforts? 
			
			
						
									With lead-level data, you can:Know exactly which leads came from your referral partnersCalculate the ROI of each referral partner, campaign, and placement Scale the referral partners that perform, based on real dataUnderstand the full customer journey (all touchpoints before form submission)								
					
		Google Analytics only reports aggregate referral lead counts. It does not provide data linking individual leads to the exact referral website, campaign, and placement that generated them.LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which leads came from your referral partnersCalculate the ROI of each referral partner, campaign, and placement Scale the referral partners that perform, based on real dataUnderstand the full customer journey (all touchpoints before form submission)		
					Start tracking your referral leads today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### SEO

Track SEO leads				
		You’re generating leads on your website but don’t know which ones came from your SEO efforts.With LeadSources, you can identify which lead came from your SEO efforts, and which search engine it came from.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Google analytics  setup leaves you guessing about which leads came from SEO.
        
            
                    Unknown lead sources:
                    Google Analytics doesn't show which leads were generated from SEO
            
            
                    Wasted marketing spend:
                    Can't quantify the revenue generated by your SEO traffic
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which leads were generated by your SEO efforts
            
            
                    Optimized campaigns:
                    Invest into your SEO efforts according to its real ROI
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact search engine that generated it.		
							
							
													
										Channel & Source
									
								
													
										UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks your SEO leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see the leads generated by my SEO traffic? 
			
			
						
									Google Analytics only reports aggregate SEO lead counts. It does not provide data linking individual leads to the exact channel or search engine that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my SEO efforts? 
			
			
						
									With lead-level data, you can:Know exactly which leads came from your SEO effortsCalculate the real ROI of your SEO channel (once your SEO leads turn into paid customers) Scale your SEO channel according to real dataUnderstand the full customer journey (all touchpoints before form submission)								
					
		Google Analytics only reports aggregate SEO lead counts. It does not provide data linking individual leads to the exact channel or search engine that produced them.LeadSources captures detailed source data for each session a lead had with your website, including channel, source, UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which leads came from your SEO effortsCalculate the real ROI of your SEO channel (once your SEO leads turn into paid customers) Scale your SEO channel according to real dataUnderstand the full customer journey (all touchpoints before form submission)		
					Start tracking your SEO leads today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### How to track LinkedIn ad parameters in Bitrix24

How to track LinkedIn ad parameters in Bitrix24				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Bitrix24, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Bitrix24				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Bitrix24.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Bitrix24				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Bitrix24				
		You can send to Bitrix24 the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Bitrix24? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24.								
					
						
				
					 What LinkedIn ad parameters are sent in Bitrix24? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Bitrix24? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Bitrix24.								
					
		Yes. You can send LinkedIn ad parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Bitrix24.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Breakcold

How to track LinkedIn ad parameters in Breakcold				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Breakcold, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Breakcold				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Breakcold.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Breakcold				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Breakcold				
		You can send to Breakcold the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Breakcold? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold.								
					
						
				
					 What LinkedIn ad parameters are sent in Breakcold? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Breakcold? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Breakcold.								
					
		Yes. You can send LinkedIn ad parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Breakcold.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in LeadSquared

How to track LinkedIn ad parameters in LeadSquared				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into LeadSquared, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in LeadSquared				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into LeadSquared.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in LeadSquared				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to LeadSquared				
		You can send to LeadSquared the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with LeadSquared? 
			
			
						
									Yes. You can send LinkedIn ad parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared.								
					
						
				
					 What LinkedIn ad parameters are sent in LeadSquared? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to LeadSquared? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in LeadSquared.								
					
		Yes. You can send LinkedIn ad parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in LeadSquared.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Kylas CRM

How to track LinkedIn ad parameters in Kylas CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Kylas CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Kylas CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Kylas CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Kylas CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Kylas CRM				
		You can send to Kylas CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Kylas CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Kylas CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Kylas CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Kylas CRM.								
					
		Yes. You can send LinkedIn ad parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Kylas CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Thryv CRM

How to track LinkedIn ad parameters in Thryv CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Thryv CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Thryv CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Thryv CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Thryv CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Thryv CRM				
		You can send to Thryv CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Thryv CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Thryv CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Thryv CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Thryv CRM.								
					
		Yes. You can send LinkedIn ad parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Thryv CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in SAP

How to track LinkedIn ad parameters in SAP				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into SAP, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in SAP				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into SAP.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in SAP				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to SAP				
		You can send to SAP the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with SAP? 
			
			
						
									Yes. You can send LinkedIn ad parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP.								
					
						
				
					 What LinkedIn ad parameters are sent in SAP? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to SAP? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in SAP.								
					
		Yes. You can send LinkedIn ad parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in SAP.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in ClickUp CRM

How to track LinkedIn ad parameters in ClickUp CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into ClickUp CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in ClickUp CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into ClickUp CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in ClickUp CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to ClickUp CRM				
		You can send to ClickUp CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ClickUp CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in ClickUp CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to ClickUp CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in ClickUp CRM.								
					
		Yes. You can send LinkedIn ad parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in ClickUp CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in ActiveCampaign CRM

How to track LinkedIn ad parameters in ActiveCampaign CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into ActiveCampaign CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in ActiveCampaign CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into ActiveCampaign CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in ActiveCampaign CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to ActiveCampaign CRM				
		You can send to ActiveCampaign CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ActiveCampaign CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in ActiveCampaign CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to ActiveCampaign CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in ActiveCampaign CRM.								
					
		Yes. You can send LinkedIn ad parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in ActiveCampaign CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Capsule CRM

How to track LinkedIn ad parameters in Capsule CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Capsule CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Capsule CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Capsule CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Capsule CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Capsule CRM				
		You can send to Capsule CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Capsule CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Capsule CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Capsule CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Capsule CRM.								
					
		Yes. You can send LinkedIn ad parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Capsule CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Trello

How to track LinkedIn ad parameters in Trello				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Trello, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Trello				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Trello.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Trello				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Trello				
		You can send to Trello the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Trello? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello.								
					
						
				
					 What LinkedIn ad parameters are sent in Trello? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Trello? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Trello.								
					
		Yes. You can send LinkedIn ad parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Trello.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in NetSuite CRM

How to track LinkedIn ad parameters in NetSuite CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into NetSuite CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in NetSuite CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into NetSuite CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in NetSuite CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to NetSuite CRM				
		You can send to NetSuite CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with NetSuite CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in NetSuite CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to NetSuite CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in NetSuite CRM.								
					
		Yes. You can send LinkedIn ad parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in NetSuite CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Apptivo CRM

How to track LinkedIn ad parameters in Apptivo CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Apptivo CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Apptivo CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Apptivo CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Apptivo CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Apptivo CRM				
		You can send to Apptivo CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Apptivo CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Apptivo CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Apptivo CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Apptivo CRM.								
					
		Yes. You can send LinkedIn ad parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Apptivo CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Creatio CRM

How to track LinkedIn ad parameters in Creatio CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Creatio CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Creatio CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Creatio CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Creatio CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Creatio CRM				
		You can send to Creatio CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Creatio CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Creatio CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Creatio CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Creatio CRM.								
					
		Yes. You can send LinkedIn ad parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Creatio CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in monday CRM

How to track LinkedIn ad parameters in monday CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into monday CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in monday CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into monday CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in monday CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to monday CRM				
		You can send to monday CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with monday CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in monday CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to monday CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in monday CRM.								
					
		Yes. You can send LinkedIn ad parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in monday CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in ACT CRM

How to track LinkedIn ad parameters in ACT CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into ACT CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in ACT CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into ACT CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in ACT CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to ACT CRM				
		You can send to ACT CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ACT CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in ACT CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to ACT CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in ACT CRM.								
					
		Yes. You can send LinkedIn ad parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in ACT CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Zendesk Sell

How to track LinkedIn ad parameters in Zendesk Sell				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Zendesk Sell, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Zendesk Sell				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Zendesk Sell.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Zendesk Sell				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Zendesk Sell				
		You can send to Zendesk Sell the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zendesk Sell? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell.								
					
						
				
					 What LinkedIn ad parameters are sent in Zendesk Sell? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Zendesk Sell? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Zendesk Sell.								
					
		Yes. You can send LinkedIn ad parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Zendesk Sell.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Sage CRM

How to track LinkedIn ad parameters in Sage CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Sage CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Sage CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Sage CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Sage CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Sage CRM				
		You can send to Sage CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sage CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Sage CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Sage CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Sage CRM.								
					
		Yes. You can send LinkedIn ad parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Sage CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Close CRM

How to track LinkedIn ad parameters in Close CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Close CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Close CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Close CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Close CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Close CRM				
		You can send to Close CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Close CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Close CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Close CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Close CRM.								
					
		Yes. You can send LinkedIn ad parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Close CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Copper CRM

How to track LinkedIn ad parameters in Copper CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Copper CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Copper CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Copper CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Copper CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Copper CRM				
		You can send to Copper CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Copper CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Copper CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Copper CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Copper CRM.								
					
		Yes. You can send LinkedIn ad parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Copper CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Instagram ads

Track Instagram leads				
		You’re generating leads from Instagram ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific Instagram campaign, adset, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Instagram Business Manager setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Instagram  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Instagram lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which Instagram campaign, adset, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for Instagram ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Instagram campaign, adset, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										Instagram UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your Instagram leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with Instagram ads alone? 
			
			
						
									Instagram only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Instagram campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my Instagram campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from Instagram doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		Instagram only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Instagram campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### YouTube ads

Track YouTube leads				
		You’re generating leads from YouTube ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific YouTube campaign, ad group, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current YouTube ads setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    YouTube  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every YouTube lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which YouTube campaign, ad group, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for YouTube ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact YouTube campaign, ad group, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										YouTube UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your YouTube leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with YouTube ads alone? 
			
			
						
									YouTube only reports aggregate lead counts at the campaign, ad group or ad level — it does not provide data linking individual leads to the exact campaign, ad group, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, YouTube campaign, ad group, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my YouTube campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, ad group or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from YouTube doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		YouTube only reports aggregate lead counts at the campaign, ad group or ad level — it does not provide data linking individual leads to the exact campaign, ad group, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, YouTube campaign, ad group, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, ad group or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### LinkedIn ads

Track LinkedIn leads				
		You’re generating leads from LinkedIn ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific LinkedIn campaign, audience, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current LinkedIn ads setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    LinkedIn  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every LinkedIn lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which LinkedIn campaign, audience, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for LinkedIn ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact LinkedIn campaign, audience, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										LinkedIn UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your LinkedIn leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with LinkedIn ads alone? 
			
			
						
									LinkedIn only reports aggregate lead counts at the campaign, audience or ad level — it does not provide data linking individual leads to the exact campaign, audience, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, LinkedIn campaign, audience, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my LinkedIn campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, audience or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from LinkedIn doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		LinkedIn only reports aggregate lead counts at the campaign, audience or ad level — it does not provide data linking individual leads to the exact campaign, audience, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, LinkedIn campaign, audience, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, audience or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### TikTok ads

Track TikTok leads				
		You’re generating leads from TikTok ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific TikTok campaign, ad group, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current TikTok ads setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    TikTok  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every TikTok lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which TikTok campaign, ad group, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for TikTok ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact TikTok campaign, ad group, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										TikTok UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your TikTok leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with TikTok ads alone? 
			
			
						
									TikTok only reports aggregate lead counts at the campaign, ads group or ad level — it does not provide data linking individual leads to the exact campaign, ad group, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, TikTok campaign, ad group, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my TikTok campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, ad groups or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from TikTok doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		TikTok only reports aggregate lead counts at the campaign, ads group or ad level — it does not provide data linking individual leads to the exact campaign, ad group, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, TikTok campaign, ad group, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, ad groups or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### How to track LinkedIn ad parameters in HubSpot CRM

How to track LinkedIn ad parameters in HubSpot CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into HubSpot CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in HubSpot CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into HubSpot CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in HubSpot CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to HubSpot CRM				
		You can send to HubSpot CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with HubSpot CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in HubSpot CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to HubSpot CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in HubSpot CRM.								
					
		Yes. You can send LinkedIn ad parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in HubSpot CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Sugar CRM

How to track LinkedIn ad parameters in Sugar CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Sugar CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Sugar CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Sugar CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Sugar CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Sugar CRM				
		You can send to Sugar CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sugar CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Sugar CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Sugar CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Sugar CRM.								
					
		Yes. You can send LinkedIn ad parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Sugar CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Nimble CRM

How to track LinkedIn ad parameters in Nimble CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Nimble CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Nimble CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Nimble CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Nimble CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Nimble CRM				
		You can send to Nimble CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nimble CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Nimble CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Nimble CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Nimble CRM.								
					
		Yes. You can send LinkedIn ad parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Nimble CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Reddit ads

Track Reddit leads				
		You’re generating leads from Reddit but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific Reddit campaign, ad group, ad, or Reddit comment that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Reddit ads setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Reddit  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Reddit lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which Reddit campaign, ad group, ad, or Reddit comment generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for Reddit ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Reddit campaign, ad group, ad, or Reddit comment that generated it.		
							
							
													
										Channel & Source
									
								
													
										Reddit UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your Reddit leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with Reddit ads alone? 
			
			
						
									Reddit only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, ad group, ad, or Reddit comment that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Reddit campaign, ad group, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my Reddit campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from Reddit doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		Reddit only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, ad group, ad, or Reddit comment that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Reddit campaign, ad group, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### How to track LinkedIn ad parameters in Nutshell CRM

How to track LinkedIn ad parameters in Nutshell CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Nutshell CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Nutshell CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Nutshell CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Nutshell CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Nutshell CRM				
		You can send to Nutshell CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nutshell CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Nutshell CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Nutshell CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Nutshell CRM.								
					
		Yes. You can send LinkedIn ad parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Nutshell CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Freshworks CRM

How to track LinkedIn ad parameters in Freshworks CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Freshworks CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Freshworks CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Freshworks CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Freshworks CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Freshworks CRM				
		You can send to Freshworks CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Freshworks CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Freshworks CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Freshworks CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Freshworks CRM.								
					
		Yes. You can send LinkedIn ad parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Freshworks CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Agile CRM

How to track LinkedIn ad parameters in Agile CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Agile CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Agile CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Agile CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Agile CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Agile CRM				
		You can send to Agile CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Agile CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Agile CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Agile CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Agile CRM.								
					
		Yes. You can send LinkedIn ad parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Agile CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### X ads

Track X leads				
		You’re generating leads from X ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific X campaign, adset, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current X ads setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    X  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every X lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which X campaign, adset, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for X ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact X campaign, adset, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										X UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your X leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with X ads alone? 
			
			
						
									X only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, X campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my X campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from X doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		X only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, X campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### How to track LinkedIn ad parameters in Insightly

How to track LinkedIn ad parameters in Insightly				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Insightly, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Insightly				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Insightly.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Insightly				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Insightly				
		You can send to Insightly the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Insightly? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly.								
					
						
				
					 What LinkedIn ad parameters are sent in Insightly? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Insightly? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Insightly.								
					
		Yes. You can send LinkedIn ad parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Insightly.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Perfex

How to track LinkedIn ad parameters in Perfex				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Perfex, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Perfex				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Perfex.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Perfex				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Perfex				
		You can send to Perfex the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Perfex? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex.								
					
						
				
					 What LinkedIn ad parameters are sent in Perfex? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Perfex? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Perfex.								
					
		Yes. You can send LinkedIn ad parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Perfex.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Keap

How to track LinkedIn ad parameters in Keap				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Keap, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Keap				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Keap.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Keap				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Keap				
		You can send to Keap the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Keap? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap.								
					
						
				
					 What LinkedIn ad parameters are sent in Keap? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Keap? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Keap.								
					
		Yes. You can send LinkedIn ad parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Keap.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Microsoft Dynamics CRM

How to track LinkedIn ad parameters in Microsoft Dynamics CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Microsoft Dynamics CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Microsoft Dynamics CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Microsoft Dynamics CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Microsoft Dynamics CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Microsoft Dynamics CRM				
		You can send to Microsoft Dynamics CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Microsoft Dynamics CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Microsoft Dynamics CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Microsoft Dynamics CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Microsoft Dynamics CRM.								
					
		Yes. You can send LinkedIn ad parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Microsoft Dynamics CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Zoho CRM

How to track LinkedIn ad parameters in Zoho CRM				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Zoho CRM, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Zoho CRM				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Zoho CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Zoho CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Zoho CRM				
		You can send to Zoho CRM the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zoho CRM? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM.								
					
						
				
					 What LinkedIn ad parameters are sent in Zoho CRM? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Zoho CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Zoho CRM.								
					
		Yes. You can send LinkedIn ad parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Zoho CRM.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Salesforce

How to track LinkedIn ad parameters in Salesforce				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Salesforce, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Salesforce				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Salesforce.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Salesforce				
		You can send to Salesforce the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforce.								
					
						
				
					 What LinkedIn ad parameters are sent in Salesforce? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Salesforce? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Salesforce.								
					
		Yes. You can send LinkedIn ad parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforce.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Salesforce.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Facebook ads

Track Facebook leads				
		You’re generating leads from Facebook ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific Facebook campaign, adset, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Facebook Business Manager setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Facebook  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Facebook lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which Facebook campaign, adset, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for Facebook ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Facebook campaign, adset, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										Facebook UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your Facebook leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with Facebook ads alone? 
			
			
						
									Facebook only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Facebook campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my Facebook campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from Facebook doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		Facebook only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Facebook campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### How to track Facebook ad parameters in Bitrix24

How to track Facebook ad parameters in Bitrix24				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Bitrix24, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Bitrix24 for each lead.		
					Capture Facebook ad parameters in Bitrix24				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Bitrix24.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Bitrix24				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Bitrix24				
		You can send to Bitrix24 the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Bitrix24? 
			
			
						
									Yes. You can send Facebook ad parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24.								
					
						
				
					 What Facebook ad parameters are sent in Bitrix24? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Bitrix24? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Bitrix24.								
					
		Yes. You can send Facebook ad parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Bitrix24.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Breakcold

How to track Facebook ad parameters in Breakcold				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Breakcold, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Breakcold for each lead.		
					Capture Facebook ad parameters in Breakcold				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Breakcold.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Breakcold				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Breakcold				
		You can send to Breakcold the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Breakcold? 
			
			
						
									Yes. You can send Facebook ad parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold.								
					
						
				
					 What Facebook ad parameters are sent in Breakcold? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Breakcold? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Breakcold.								
					
		Yes. You can send Facebook ad parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Breakcold.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in LeadSquared

How to track Facebook ad parameters in LeadSquared				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to LeadSquared, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in LeadSquared for each lead.		
					Capture Facebook ad parameters in LeadSquared				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into LeadSquared.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in LeadSquared				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to LeadSquared				
		You can send to LeadSquared the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with LeadSquared? 
			
			
						
									Yes. You can send Facebook ad parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared.								
					
						
				
					 What Facebook ad parameters are sent in LeadSquared? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to LeadSquared? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in LeadSquared.								
					
		Yes. You can send Facebook ad parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in LeadSquared.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Kylas CRM

How to track Facebook ad parameters in Kylas CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Kylas CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Kylas CRM for each lead.		
					Capture Facebook ad parameters in Kylas CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Kylas CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Kylas CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Kylas CRM				
		You can send to Kylas CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Kylas CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM.								
					
						
				
					 What Facebook ad parameters are sent in Kylas CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Kylas CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Kylas CRM.								
					
		Yes. You can send Facebook ad parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Kylas CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads

Track Google Ads leads				
		You’re generating leads from Google Ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific Google Ads campaign, keyword, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Google Ads/Google analytics  setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Google Ads doesn't show which campaign generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Google Ads lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which Google Ads campaign, keyword, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting keywords and ads, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for Google Ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Google Ads campaign, keyword, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										Google Ads parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your Google Ads leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with Google Ads alone? 
			
			
						
									Google Ads only reports aggregate lead counts at the campaign, ad or keyword level — it does not provide data linking individual leads to the exact campaign, ad, or keyword that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Google Ads campaign, ad, and keyword (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my Google Ads campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, ads or keywords bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from Google Ads doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:ChannelSourceDeviceOSBrowserPage path								
					
		Google Ads only reports aggregate lead counts at the campaign, ad or keyword level — it does not provide data linking individual leads to the exact campaign, ad, or keyword that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Google Ads campaign, ad, and keyword (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, ads or keywords bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### How to track Facebook ad parameters in Thryv CRM

How to track Facebook ad parameters in Thryv CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Thryv CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Thryv CRM for each lead.		
					Capture Facebook ad parameters in Thryv CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Thryv CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Thryv CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Thryv CRM				
		You can send to Thryv CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Thryv CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM.								
					
						
				
					 What Facebook ad parameters are sent in Thryv CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Thryv CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Thryv CRM.								
					
		Yes. You can send Facebook ad parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Thryv CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in SAP

How to track Facebook ad parameters in SAP				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to SAP, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in SAP for each lead.		
					Capture Facebook ad parameters in SAP				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into SAP.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in SAP				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to SAP				
		You can send to SAP the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with SAP? 
			
			
						
									Yes. You can send Facebook ad parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP.								
					
						
				
					 What Facebook ad parameters are sent in SAP? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to SAP? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in SAP.								
					
		Yes. You can send Facebook ad parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in SAP.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in ClickUp CRM

How to track Facebook ad parameters in ClickUp CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to ClickUp CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in ClickUp CRM for each lead.		
					Capture Facebook ad parameters in ClickUp CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into ClickUp CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in ClickUp CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to ClickUp CRM				
		You can send to ClickUp CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ClickUp CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM.								
					
						
				
					 What Facebook ad parameters are sent in ClickUp CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to ClickUp CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in ClickUp CRM.								
					
		Yes. You can send Facebook ad parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in ClickUp CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in ActiveCampaign CRM

How to track Facebook ad parameters in ActiveCampaign CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to ActiveCampaign CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in ActiveCampaign CRM for each lead.		
					Capture Facebook ad parameters in ActiveCampaign CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into ActiveCampaign CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in ActiveCampaign CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to ActiveCampaign CRM				
		You can send to ActiveCampaign CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ActiveCampaign CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM.								
					
						
				
					 What Facebook ad parameters are sent in ActiveCampaign CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to ActiveCampaign CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in ActiveCampaign CRM.								
					
		Yes. You can send Facebook ad parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in ActiveCampaign CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Capsule CRM

How to track Facebook ad parameters in Capsule CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Capsule CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Capsule CRM for each lead.		
					Capture Facebook ad parameters in Capsule CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Capsule CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Capsule CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Capsule CRM				
		You can send to Capsule CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Capsule CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM.								
					
						
				
					 What Facebook ad parameters are sent in Capsule CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Capsule CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Capsule CRM.								
					
		Yes. You can send Facebook ad parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Capsule CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Trello

How to track Facebook ad parameters in Trello				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Trello, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Trello for each lead.		
					Capture Facebook ad parameters in Trello				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Trello.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Trello				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Trello				
		You can send to Trello the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Trello? 
			
			
						
									Yes. You can send Facebook ad parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello.								
					
						
				
					 What Facebook ad parameters are sent in Trello? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Trello? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Trello.								
					
		Yes. You can send Facebook ad parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Trello.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in NetSuite CRM

How to track Facebook ad parameters in NetSuite CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to NetSuite CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in NetSuite CRM for each lead.		
					Capture Facebook ad parameters in NetSuite CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into NetSuite CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in NetSuite CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to NetSuite CRM				
		You can send to NetSuite CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with NetSuite CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM.								
					
						
				
					 What Facebook ad parameters are sent in NetSuite CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to NetSuite CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in NetSuite CRM.								
					
		Yes. You can send Facebook ad parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in NetSuite CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Apptivo CRM

How to track Facebook ad parameters in Apptivo CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Apptivo CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Apptivo CRM for each lead.		
					Capture Facebook ad parameters in Apptivo CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Apptivo CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Apptivo CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Apptivo CRM				
		You can send to Apptivo CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Apptivo CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM.								
					
						
				
					 What Facebook ad parameters are sent in Apptivo CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Apptivo CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Apptivo CRM.								
					
		Yes. You can send Facebook ad parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Apptivo CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Creatio CRM

How to track Facebook ad parameters in Creatio CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Creatio CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Creatio CRM for each lead.		
					Capture Facebook ad parameters in Creatio CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Creatio CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Creatio CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Creatio CRM				
		You can send to Creatio CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Creatio CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM.								
					
						
				
					 What Facebook ad parameters are sent in Creatio CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Creatio CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Creatio CRM.								
					
		Yes. You can send Facebook ad parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Creatio CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in monday CRM

How to track Facebook ad parameters in monday CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to monday CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in monday CRM for each lead.		
					Capture Facebook ad parameters in monday CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into monday CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in monday CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to monday CRM				
		You can send to monday CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with monday CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM.								
					
						
				
					 What Facebook ad parameters are sent in monday CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to monday CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in monday CRM.								
					
		Yes. You can send Facebook ad parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in monday CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in ACT CRM

How to track Facebook ad parameters in ACT CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to ACT CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in ACT CRM for each lead.		
					Capture Facebook ad parameters in ACT CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into ACT CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in ACT CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to ACT CRM				
		You can send to ACT CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ACT CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM.								
					
						
				
					 What Facebook ad parameters are sent in ACT CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to ACT CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in ACT CRM.								
					
		Yes. You can send Facebook ad parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in ACT CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Zendesk Sell

How to track Facebook ad parameters in Zendesk Sell				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Zendesk Sell, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Zendesk Sell for each lead.		
					Capture Facebook ad parameters in Zendesk Sell				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Zendesk Sell.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Zendesk Sell				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Zendesk Sell				
		You can send to Zendesk Sell the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zendesk Sell? 
			
			
						
									Yes. You can send Facebook ad parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell.								
					
						
				
					 What Facebook ad parameters are sent in Zendesk Sell? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Zendesk Sell? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Zendesk Sell.								
					
		Yes. You can send Facebook ad parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Zendesk Sell.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Sage CRM

How to track Facebook ad parameters in Sage CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Sage CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Sage CRM for each lead.		
					Capture Facebook ad parameters in Sage CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Sage CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Sage CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Sage CRM				
		You can send to Sage CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sage CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM.								
					
						
				
					 What Facebook ad parameters are sent in Sage CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Sage CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Sage CRM.								
					
		Yes. You can send Facebook ad parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Sage CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Close CRM

How to track Facebook ad parameters in Close CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Close CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Close CRM for each lead.		
					Capture Facebook ad parameters in Close CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Close CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Close CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Close CRM				
		You can send to Close CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Close CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM.								
					
						
				
					 What Facebook ad parameters are sent in Close CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Close CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Close CRM.								
					
		Yes. You can send Facebook ad parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Close CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Copper CRM

How to track Facebook ad parameters in Copper CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Copper CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Copper CRM for each lead.		
					Capture Facebook ad parameters in Copper CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Copper CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Copper CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Copper CRM				
		You can send to Copper CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Copper CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM.								
					
						
				
					 What Facebook ad parameters are sent in Copper CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Copper CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Copper CRM.								
					
		Yes. You can send Facebook ad parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Copper CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in HubSpot CRM

How to track Facebook ad parameters in HubSpot CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to HubSpot CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in HubSpot CRM for each lead.		
					Capture Facebook ad parameters in HubSpot CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into HubSpot CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in HubSpot CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to HubSpot CRM				
		You can send to HubSpot CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with HubSpot CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM.								
					
						
				
					 What Facebook ad parameters are sent in HubSpot CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to HubSpot CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in HubSpot CRM.								
					
		Yes. You can send Facebook ad parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in HubSpot CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Sugar CRM

How to track Facebook ad parameters in Sugar CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Sugar CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Sugar CRM for each lead.		
					Capture Facebook ad parameters in Sugar CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Sugar CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Sugar CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Sugar CRM				
		You can send to Sugar CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sugar CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM.								
					
						
				
					 What Facebook ad parameters are sent in Sugar CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Sugar CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Sugar CRM.								
					
		Yes. You can send Facebook ad parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Sugar CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Nimble CRM

How to track Facebook ad parameters in Nimble CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Nimble CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Nimble CRM for each lead.		
					Capture Facebook ad parameters in Nimble CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Nimble CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Nimble CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Nimble CRM				
		You can send to Nimble CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nimble CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM.								
					
						
				
					 What Facebook ad parameters are sent in Nimble CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Nimble CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Nimble CRM.								
					
		Yes. You can send Facebook ad parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Nimble CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Nutshell CRM

How to track Facebook ad parameters in Nutshell CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Nutshell CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Nutshell CRM for each lead.		
					Capture Facebook ad parameters in Nutshell CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Nutshell CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Nutshell CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Nutshell CRM				
		You can send to Nutshell CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nutshell CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM.								
					
						
				
					 What Facebook ad parameters are sent in Nutshell CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Nutshell CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Nutshell CRM.								
					
		Yes. You can send Facebook ad parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Nutshell CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Freshworks CRM

How to track Facebook ad parameters in Freshworks CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Freshworks CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Freshworks CRM for each lead.		
					Capture Facebook ad parameters in Freshworks CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Freshworks CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Freshworks CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Freshworks CRM				
		You can send to Freshworks CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Freshworks CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM.								
					
						
				
					 What Facebook ad parameters are sent in Freshworks CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Freshworks CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Freshworks CRM.								
					
		Yes. You can send Facebook ad parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Freshworks CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Agile CRM

How to track Facebook ad parameters in Agile CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Agile CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Agile CRM for each lead.		
					Capture Facebook ad parameters in Agile CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Agile CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Agile CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Agile CRM				
		You can send to Agile CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Agile CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM.								
					
						
				
					 What Facebook ad parameters are sent in Agile CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Agile CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Agile CRM.								
					
		Yes. You can send Facebook ad parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Agile CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Insightly

How to track Facebook ad parameters in Insightly				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Insightly, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Insightly for each lead.		
					Capture Facebook ad parameters in Insightly				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Insightly.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Insightly				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Insightly				
		You can send to Insightly the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Insightly? 
			
			
						
									Yes. You can send Facebook ad parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly.								
					
						
				
					 What Facebook ad parameters are sent in Insightly? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Insightly? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Insightly.								
					
		Yes. You can send Facebook ad parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Insightly.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Perfex

How to track Facebook ad parameters in Perfex				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Perfex, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Perfex for each lead.		
					Capture Facebook ad parameters in Perfex				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Perfex.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Perfex				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Perfex				
		You can send to Perfex the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Perfex? 
			
			
						
									Yes. You can send Facebook ad parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex.								
					
						
				
					 What Facebook ad parameters are sent in Perfex? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Perfex? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Perfex.								
					
		Yes. You can send Facebook ad parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Perfex.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Keap

How to track Facebook ad parameters in Keap				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Keap, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Keap for each lead.		
					Capture Facebook ad parameters in Keap				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Keap.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Keap				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Keap				
		You can send to Keap the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Keap? 
			
			
						
									Yes. You can send Facebook ad parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap.								
					
						
				
					 What Facebook ad parameters are sent in Keap? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Keap? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Keap.								
					
		Yes. You can send Facebook ad parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Keap.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Microsoft Dynamics CRM

How to track Facebook ad parameters in Microsoft Dynamics CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Microsoft Dynamics CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Microsoft Dynamics CRM for each lead.		
					Capture Facebook ad parameters in Microsoft Dynamics CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Microsoft Dynamics CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Microsoft Dynamics CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Microsoft Dynamics CRM				
		You can send to Microsoft Dynamics CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Microsoft Dynamics CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.								
					
						
				
					 What Facebook ad parameters are sent in Microsoft Dynamics CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Microsoft Dynamics CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Microsoft Dynamics CRM.								
					
		Yes. You can send Facebook ad parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Microsoft Dynamics CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Zoho CRM

How to track Facebook ad parameters in Zoho CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Zoho CRM, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Zoho CRM for each lead.		
					Capture Facebook ad parameters in Zoho CRM				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Zoho CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Zoho CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Zoho CRM				
		You can send to Zoho CRM the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zoho CRM? 
			
			
						
									Yes. You can send Facebook ad parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM.								
					
						
				
					 What Facebook ad parameters are sent in Zoho CRM? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Zoho CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Zoho CRM.								
					
		Yes. You can send Facebook ad parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Zoho CRM.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Facebook ad parameters in Salesforce

How to track Facebook ad parameters in Salesforce				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Salesforce, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Salesforce for each lead.		
					Capture Facebook ad parameters in Salesforce				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Salesforce.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Salesforce				
		You can send to Salesforce the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send Facebook ad parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforce.								
					
						
				
					 What Facebook ad parameters are sent in Salesforce? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Salesforce? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Salesforce.								
					
		Yes. You can send Facebook ad parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforce.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Salesforce.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Bitrix24

How to track Google Ads parameters in Bitrix24				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Bitrix24, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Bitrix24 for each lead.		
					Capture Google Ads parameters in Bitrix24				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Bitrix24.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Bitrix24				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Bitrix24				
		You can send to Bitrix24 the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Bitrix24? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24.								
					
						
				
					 What Google Ads UTM parameters are sent in Bitrix24? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Bitrix24? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Bitrix24.								
					
		Yes. You can send Google Ads UTM parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Bitrix24.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Breakcold

How to track Google Ads parameters in Breakcold				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Breakcold, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Breakcold for each lead.		
					Capture Google Ads parameters in Breakcold				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Breakcold.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Breakcold				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Breakcold				
		You can send to Breakcold the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Breakcold? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold.								
					
						
				
					 What Google Ads UTM parameters are sent in Breakcold? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Breakcold? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Breakcold.								
					
		Yes. You can send Google Ads UTM parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Breakcold.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in LeadSquared

How to track Google Ads parameters in LeadSquared				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to LeadSquared, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in LeadSquared for each lead.		
					Capture Google Ads parameters in LeadSquared				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into LeadSquared.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in LeadSquared				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to LeadSquared				
		You can send to LeadSquared the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with LeadSquared? 
			
			
						
									Yes. You can send Google Ads UTM parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared.								
					
						
				
					 What Google Ads UTM parameters are sent in LeadSquared? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to LeadSquared? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in LeadSquared.								
					
		Yes. You can send Google Ads UTM parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in LeadSquared.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Kylas CRM

How to track Google Ads parameters in Kylas CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Kylas CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Kylas CRM for each lead.		
					Capture Google Ads parameters in Kylas CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Kylas CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Kylas CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Kylas CRM				
		You can send to Kylas CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Kylas CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Kylas CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Kylas CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Kylas CRM.								
					
		Yes. You can send Google Ads UTM parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Kylas CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Thryv CRM

How to track Google Ads parameters in Thryv CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Thryv CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Thryv CRM for each lead.		
					Capture Google Ads parameters in Thryv CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Thryv CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Thryv CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Thryv CRM				
		You can send to Thryv CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Thryv CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Thryv CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Thryv CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Thryv CRM.								
					
		Yes. You can send Google Ads UTM parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Thryv CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in SAP

How to track Google Ads parameters in SAP				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to SAP, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in SAP for each lead.		
					Capture Google Ads parameters in SAP				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into SAP.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in SAP				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to SAP				
		You can send to SAP the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with SAP? 
			
			
						
									Yes. You can send Google Ads UTM parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP.								
					
						
				
					 What Google Ads UTM parameters are sent in SAP? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to SAP? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in SAP.								
					
		Yes. You can send Google Ads UTM parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in SAP.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in ClickUp CRM

How to track Google Ads parameters in ClickUp CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to ClickUp CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in ClickUp CRM for each lead.		
					Capture Google Ads parameters in ClickUp CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into ClickUp CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in ClickUp CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to ClickUp CRM				
		You can send to ClickUp CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ClickUp CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in ClickUp CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to ClickUp CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in ClickUp CRM.								
					
		Yes. You can send Google Ads UTM parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in ClickUp CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in ActiveCampaign CRM

How to track Google Ads parameters in ActiveCampaign CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to ActiveCampaign CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in ActiveCampaign CRM  for each lead.		
					Capture Google Ads parameters in ActiveCampaign CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into ActiveCampaign CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in ActiveCampaign CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to ActiveCampaign CRM				
		You can send to ActiveCampaign CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ActiveCampaign CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in ActiveCampaign CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to ActiveCampaign CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in ActiveCampaign CRM.								
					
		Yes. You can send Google Ads UTM parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in ActiveCampaign CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track LinkedIn ad parameters in Pipedrive

How to track LinkedIn ad parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Pipedrive, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice data LeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Pipedrive				
		You can send to Pipedrive the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.								
					
						
				
					 What LinkedIn ad parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Pipedrive.								
					
		Yes. You can send LinkedIn ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Pipedrive.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Capsule CRM

How to track Google Ads parameters in Capsule CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Capsule CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Capsule CRM for each lead.		
					Capture Google Ads parameters in Capsule CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Capsule CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Capsule CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Capsule CRM				
		You can send to Capsule CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Capsule CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Capsule CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Capsule CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Capsule CRM.								
					
		Yes. You can send Google Ads UTM parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Capsule CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Trello

How to track Google Ads parameters in Trello				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Trello, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Trello for each lead.		
					Capture Google Ads parameters in Trello				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Trello.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Trello				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Trello				
		You can send to Trello the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Trello? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello.								
					
						
				
					 What Google Ads UTM parameters are sent in Trello? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Trello? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Trello.								
					
		Yes. You can send Google Ads UTM parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Trello.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in NetSuite CRM

How to track Google Ads parameters in NetSuite CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to NetSuite CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in NetSuite CRM for each lead.		
					Capture Google Ads parameters in NetSuite CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into NetSuite CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in NetSuite CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to NetSuite CRM				
		You can send to NetSuite CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with NetSuite CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in NetSuite CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to NetSuite CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in NetSuite CRM.								
					
		Yes. You can send Google Ads UTM parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in NetSuite CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Apptivo CRM

How to track Google Ads parameters in Apptivo CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Apptivo CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Apptivo CRM for each lead.		
					Capture Google Ads parameters in Apptivo CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Apptivo CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Apptivo CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Apptivo CRM				
		You can send to Apptivo CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Apptivo CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Apptivo CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Apptivo CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Apptivo CRM.								
					
		Yes. You can send Google Ads UTM parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Apptivo CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Creatio CRM

How to track Google Ads parameters in Creatio CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Creatio CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Creatio CRM for each lead.		
					Capture Google Ads parameters in Creatio CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Creatio CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Creatio CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Creatio CRM				
		You can send to Creatio CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Creatio CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Creatio CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Creatio CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Creatio CRM.								
					
		Yes. You can send Google Ads UTM parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Creatio CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in monday CRM

How to track Google Ads parameters in monday CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to monday CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in monday CRM for each lead.		
					Capture Google Ads parameters in monday CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into monday CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in monday CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to monday CRM				
		You can send to monday CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with monday CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in monday CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to monday CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in monday CRM.								
					
		Yes. You can send Google Ads UTM parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in monday CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in ACT CRM

How to track Google Ads parameters in ACT CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to ACT CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in ACT CRM for each lead.		
					Capture Google Ads parameters in ACT CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into ACT CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in ACT CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to ACT CRM				
		You can send to ACT CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ACT CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in ACT CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to ACT CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in ACT CRM.								
					
		Yes. You can send Google Ads UTM parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in ACT CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Zendesk Sell

How to track Google Ads parameters in Zendesk Sell				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Zendesk Sell, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Zendesk Sell for each lead.		
					Capture Google Ads parameters in Zendesk Sell				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Zendesk Sell.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Zendesk Sell				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Zendesk Sell				
		You can send to Zendesk Sell the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zendesk Sell? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell.								
					
						
				
					 What Google Ads UTM parameters are sent in Zendesk Sell? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Zendesk Sell? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Zendesk Sell.								
					
		Yes. You can send Google Ads UTM parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Zendesk Sell.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Sage CRM

How to track Google Ads parameters in Sage CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Sage CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Sage CRM for each lead.		
					Capture Google Ads parameters in Sage CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Sage CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Sage CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Sage CRM				
		You can send to Sage CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sage CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Sage CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Sage CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Sage CRM.								
					
		Yes. You can send Google Ads UTM parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Sage CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Close CRM

How to track Google Ads parameters in Close CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Close CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Close CRM for each lead.		
					Capture Google Ads parameters in Close CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Close CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Close CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Close CRM				
		You can send to Close CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Close CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Close CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Close CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Close CRM.								
					
		Yes. You can send Google Ads UTM parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Close CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Copper CRM

How to track Google Ads parameters in Copper CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Copper CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Copper CRM for each lead.		
					Capture Google Ads parameters in Copper CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Copper CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Copper CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Copper CRM				
		You can send to Copper CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Copper CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Copper CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Copper CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Copper CRM.								
					
		Yes. You can send Google Ads UTM parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Copper CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in HubSpot CRM

How to track Google Ads parameters in HubSpot CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to HubSpot CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in HubSpot CRM for each lead.		
					Capture Google Ads parameters in HubSpot CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into HubSpot CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in HubSpot CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to HubSpot CRM				
		You can send to HubSpot CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with HubSpot CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in HubSpot CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to HubSpot CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in HubSpot CRM.								
					
		Yes. You can send Google Ads UTM parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in HubSpot CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Sugar CRM

How to track Google Ads parameters in Sugar CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Sugar CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Sugar CRM for each lead.		
					Capture Google Ads parameters in Sugar CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Sugar CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Sugar CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Sugar CRM				
		You can send to Sugar CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sugar CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Sugar CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Sugar CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Sugar CRM.								
					
		Yes. You can send Google Ads UTM parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Sugar CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Nimble CRM

How to track Google Ads parameters in Nimble CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Nimble CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Nimble CRM for each lead.		
					Capture Google Ads parameters in Nimble CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Nimble CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Nimble CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Nimble CRM				
		You can send to Nimble CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nimble CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Nimble CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Nimble CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Nimble CRM.								
					
		Yes. You can send Google Ads UTM parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Nimble CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Nutshell CRM

How to track Google Ads parameters in Nutshell CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Nutshell CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Nutshell CRM for each lead.		
					Capture Google Ads parameters in Nutshell CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Nutshell CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Nutshell CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Nutshell CRM				
		You can send to Nutshell CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nutshell CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Nutshell CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Nutshell CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Nutshell CRM.								
					
		Yes. You can send Google Ads UTM parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Nutshell CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Freshworks CRM

How to track Google Ads parameters in Freshworks CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Freshworks CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Freshworks CRM for each lead.		
					Capture Google Ads parameters in Freshworks CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Freshworks CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Freshworks CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Freshworks CRM				
		You can send to Freshworks CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Freshworks CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Freshworks CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Freshworks CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Freshworks CRM.								
					
		Yes. You can send Google Ads UTM parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Freshworks CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Agile CRM

How to track Google Ads parameters in Agile CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Agile CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Agile CRM for each lead.		
					Capture Google Ads parameters in Agile CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Agile CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Agile CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Agile CRM				
		You can send to Agile CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Agile CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Agile CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Agile CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Agile CRM.								
					
		Yes. You can send Google Ads UTM parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Agile CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Insightly

How to track Google Ads parameters in Insightly				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Insightly, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Insightly for each lead.		
					Capture Google Ads parameters in Insightly				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Insightly.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Insightly				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Insightly				
		You can send to Insightly the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Insightly? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly.								
					
						
				
					 What Google Ads UTM parameters are sent in Insightly? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Insightly? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Insightly.								
					
		Yes. You can send Google Ads UTM parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Insightly.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Perfex

How to track Google Ads parameters in Perfex				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Perfex, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Perfex for each lead.		
					Capture Google Ads parameters in Perfex				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Perfex.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Perfex				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Perfex				
		You can send to Perfex the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Perfex? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex.								
					
						
				
					 What Google Ads UTM parameters are sent in Perfex? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Perfex? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Perfex.								
					
		Yes. You can send Google Ads UTM parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Perfex.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Keap

How to track Google Ads parameters in Keap				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Keap, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Keap for each lead.		
					Capture Google Ads parameters in Keap				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Keap.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Keap				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Keap				
		You can send to Keap the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Keap? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap.								
					
						
				
					 What Google Ads UTM parameters are sent in Keap? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Keap? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Keap.								
					
		Yes. You can send Google Ads UTM parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Keap.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Microsoft Dynamics CRM

How to track Google Ads parameters in Microsoft Dynamics CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Microsoft Dynamics CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Microsoft Dynamics CRM for each lead.		
					Capture Google Ads parameters in Microsoft Dynamics CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Microsoft Dynamics CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Microsoft Dynamics CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Microsoft Dynamics CRM				
		You can send to Microsoft Dynamics CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Microsoft Dynamics CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Microsoft Dynamics CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Microsoft Dynamics CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Microsoft Dynamics CRM.								
					
		Yes. You can send Google Ads UTM parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Microsoft Dynamics CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Zoho CRM

How to track Google Ads parameters in Zoho CRM				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Zoho CRM, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Zoho CRM for each lead.		
					Capture Google Ads parameters in Zoho CRM				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Zoho CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Zoho CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Zoho CRM				
		You can send to Zoho CRM the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zoho CRM? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM.								
					
						
				
					 What Google Ads UTM parameters are sent in Zoho CRM? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Zoho CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Zoho CRM.								
					
		Yes. You can send Google Ads UTM parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Zoho CRM.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Facebook ad parameters

How to track Facebook ad parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Pipedrive, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Pipedrive for each lead.		
					Capture Facebook ad parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice data LeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Pipedrive				
		You can send to Pipedrive the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send Facebook ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.								
					
						
				
					 What Facebook ad parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Pipedrive.								
					
		Yes. You can send Facebook ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Pipedrive.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Google Ads parameters in Salesforce

How to track Google Ads parameters in Salesforce				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and send them on Salesforce, but you don't know which exact campaign, keyword, and ad generated each lead.Google Ads only provides you the aggregated number of leads you have generated from a campaign. But once a lead turns into a paid customer, you can't connect that revenue to the Google Ads campaign, keyword or ad.In this article, I will present you a method to capture Google Ads UTM parameters into Salesforce for each lead.		
					Capture Google Ads parameters in Salesforce				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Salesforce.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Salesforce				
		You can send to Salesforce the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforce.								
					
						
				
					 What Google Ads UTM parameters are sent in Salesforce? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Salesforce? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Salesforce.								
					
		Yes. You can send Google Ads UTM parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforce.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Salesforce.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### How to track Google Ads parameters in Pipedrive

How to track Google Ads parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Pipedrive, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Pipedrive for each lead.		
					Capture Google Ads parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice data LeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Pipedrive				
		You can send to Pipedrive the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.								
					
						
				
					 What Google Ads UTM parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Pipedrive.								
					
		Yes. You can send Google Ads UTM parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Pipedrive.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in Elementor

How to track Facebook ads data in Elementor				
		A lead has landed in your Elementor, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in Elementor.		
					What Facebook data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Elementor

How to track Google Ads data in Elementor				
		You generated a lead in Elementor and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Elementor.		
					What Google Ads data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Elementor

How to track Instagram ads data in Elementor				
		A lead has landed in your Elementor, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Elementor.		
					What Instagram data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Elementor

How to track LinkedIn Ads data in Elementor				
		You run LinkedIn Ads to generate leads. When a lead lands in your Elementor, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Elementor lead.		
					What LinkedIn Ads data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Elementor.Three months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Elementor

How to track Reddit ads data in Elementor				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Elementor, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Elementor.		
					What Reddit data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Elementor

How to track TikTok ads data in Elementor				
		A lead has landed in your Elementor, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Elementor.		
					What TikTok data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Elementor UTM tracking

How to track UTM parameters in Elementor				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Elementor.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Elementor.In this article, I will show you how to collect UTM parameters when a user submits your Elementor (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Elementor				
		By connecting LeadSources with Elementor, you can track UTM parameters for each lead submitted.When you connect LeadSources with Elementor, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Elementor.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Elementor.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Elementor

How to track X ads data in Elementor				
		A lead has landed in your Elementor, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Elementor.		
					What X data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in Elementor

How to track YouTube ads data in Elementor				
		You generate YouTube leads using Elementor, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Elementor lead?				
		By connecting LeadSources with Elementor, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Elementor.Four months later, this user returns to your site from an organic search on Google, and submits your Elementor.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Elementor				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Elementor with LeadSources				
		Enter your Elementor API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Elementor.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Elementor

Elementor lead source tracking
					
					Finally See Where Your Elementor Leads Come From				
		You're collecting leads through Elementor, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Elementor setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Elementor
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Elementor submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Elementor				
					LeadDNA - Deep Lead Source Tracking				
		Every Elementor lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Elementor. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Elementor with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Elementor
                One-click integration. No API keys, no technical setup, no coding required.
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                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Track all customer journeys in Elementor				
		LeadSources tracks the full journey of your Elementor leads, regardless where they come from. Implement Elementor UTM trackingCapture Google Ads data in ElementorCapture Facebook ads data in ElementorTrack your LinkedIn ads in ElementorCapture your TikTok ads in ElementorTrack Instagram ads data in ElementorTrack YouTube Ads data in ElementorTrack X ads data in ElementorTrack Reddit ads data in Elementor		
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free

### Track UTM parameters in Bitrix24

How to track UTM parameters in Bitrix24				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Bitrix24?You generate leads on your website that are sent to Bitrix24, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Bitrix24 for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Bitrix24				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Bitrix24.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Bitrix24				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Bitrix24				
		You can send to Bitrix24 the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Bitrix24? 
			
			
						
									Yes. You can send UTM parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24 using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Bitrix24? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Bitrix24? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Bitrix24.								
					
		Yes. You can send UTM parameters to Bitrix24 using LeadSources:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24 using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Bitrix24.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Breakcold

How to track UTM parameters in Breakcold				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Breakcold?You generate leads on your website that are sent to Breakcold, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Breakcold for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Breakcold				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Breakcold.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Breakcold				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Breakcold				
		You can send to Breakcold the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Breakcold? 
			
			
						
									Yes. You can send UTM parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Breakcold? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Breakcold? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Breakcold.								
					
		Yes. You can send UTM parameters to Breakcold using LeadSources:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Breakcold.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in LeadSquared

How to track UTM parameters in LeadSquared				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in LeadSquared?You generate leads on your website that are sent to LeadSquared, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in LeadSquared for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in LeadSquared				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into LeadSquared.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in LeadSquared				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to LeadSquared				
		You can send to LeadSquared the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with LeadSquared? 
			
			
						
									Yes. You can send UTM parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in LeadSquared? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to LeadSquared? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in LeadSquared.								
					
		Yes. You can send UTM parameters to LeadSquared using LeadSources:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in LeadSquared.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Kylas CRM

How to track UTM parameters in Kylas CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Kylas CRM?You generate leads on your website that are sent to Kylas CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Kylas CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Kylas CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Kylas CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Kylas CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Kylas CRM				
		You can send to Kylas CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Kylas CRM? 
			
			
						
									Yes. You can send UTM parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Kylas CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Kylas CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Kylas CRM.								
					
		Yes. You can send UTM parameters to Kylas CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Kylas CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Thryv CRM

How to track UTM parameters in Thryv CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Thryv CRM?You generate leads on your website that are sent to Thryv CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Thryv CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Thryv CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Thryv CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Thryv CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Thryv CRM				
		You can send to Thryv CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Thryv CRM? 
			
			
						
									Yes. You can send UTM parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Thryv CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Thryv CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Thryv CRM.								
					
		Yes. You can send UTM parameters to Thryv CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Thryv CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in SAP

How to track UTM parameters in SAP				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in SAP?You generate leads on your website that are sent to SAP, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in SAP for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in SAP				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into SAP.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in SAP				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to SAP				
		You can send to SAP the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with SAP? 
			
			
						
									Yes. You can send UTM parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in SAP? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to SAP? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in SAP.								
					
		Yes. You can send UTM parameters to SAP using LeadSources:Add hidden fields to your form for each last-click data you want to send to SAP.Create the equivalent custom fields in SAP and send your form data to SAP using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to SAP:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in SAP.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in ClickUp CRM

How to track UTM parameters in ClickUp CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in ClickUp CRM?You generate leads on your website that are sent to ClickUp CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in ClickUp CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in ClickUp CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into ClickUp CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in ClickUp CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to ClickUp CRM				
		You can send to ClickUp CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ClickUp CRM? 
			
			
						
									Yes. You can send UTM parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in ClickUp CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to ClickUp CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in ClickUp CRM.								
					
		Yes. You can send UTM parameters to ClickUp CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in ClickUp CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in ActiveCampaign CRM

How to track UTM parameters in ActiveCampaign CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in ActiveCampaign CRM?You generate leads on your website that are sent to ActiveCampaign CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in ActiveCampaign CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in ActiveCampaign CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into ActiveCampaign CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in ActiveCampaign CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to ActiveCampaign CRM				
		You can send to ActiveCampaign CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ActiveCampaign CRM? 
			
			
						
									Yes. You can send UTM parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in ActiveCampaign CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to ActiveCampaign CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in ActiveCampaign CRM.								
					
		Yes. You can send UTM parameters to ActiveCampaign CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in ActiveCampaign CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Capsule CRM

How to track UTM parameters in Capsule CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Capsule CRM?You generate leads on your website that are sent to Capsule CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Capsule CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Capsule CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Capsule CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Capsule CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Capsule CRM				
		You can send to Capsule CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Capsule CRM? 
			
			
						
									Yes. You can send UTM parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Capsule CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Capsule CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Capsule CRM.								
					
		Yes. You can send UTM parameters to Capsule CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Capsule CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Trello

How to track UTM parameters in Trello				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Trello?You generate leads on your website that are sent to Trello, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Trello for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Trello				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Trello.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Trello				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Trello				
		You can send to Trello the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Trello? 
			
			
						
									Yes. You can send UTM parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Trello? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Trello? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Trello.								
					
		Yes. You can send UTM parameters to Trello using LeadSources:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Trello.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in NetSuite CRM

How to track UTM parameters in NetSuite CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in NetSuite CRM?You generate leads on your website that are sent to NetSuite CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in NetSuite CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in NetSuite CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into NetSuite CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in NetSuite CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to NetSuite CRM				
		You can send to NetSuite CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with NetSuite CRM? 
			
			
						
									Yes. You can send UTM parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in NetSuite CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to NetSuite CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in NetSuite CRM.								
					
		Yes. You can send UTM parameters to NetSuite CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in NetSuite CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Apptivo CRM

How to track UTM parameters in Apptivo CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Apptivo CRM?You generate leads on your website that are sent to Apptivo CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Apptivo CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Apptivo CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Apptivo CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Apptivo CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Apptivo CRM				
		You can send to Apptivo CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Apptivo CRM? 
			
			
						
									Yes. You can send UTM parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Apptivo CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Apptivo CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Apptivo CRM.								
					
		Yes. You can send UTM parameters to Apptivo CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Apptivo CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Creatio CRM

How to track UTM parameters in Creatio CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Creatio CRM?You generate leads on your website that are sent to Creatio CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Creatio CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Creatio CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Creatio CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Creatio CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Creatio CRM				
		You can send to Creatio CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Creatio CRM? 
			
			
						
									Yes. You can send UTM parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Creatio CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Creatio CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Creatio CRM.								
					
		Yes. You can send UTM parameters to Creatio CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Creatio CRM.Create the equivalent custom fields in Creatio CRM and send your form data to Creatio CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Creatio CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in monday CRM

How to track UTM parameters in monday CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in monday CRM?You generate leads on your website that are sent to monday CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in monday CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in monday CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into monday CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in monday CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to monday CRM				
		You can send to monday CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with monday CRM? 
			
			
						
									Yes. You can send UTM parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in monday CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to monday CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in monday CRM.								
					
		Yes. You can send UTM parameters to monday CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in monday CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in ACT CRM

How to track UTM parameters in ACT CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in ACT CRM?You generate leads on your website that are sent to ACT CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in ACT CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in ACT CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into ACT CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in ACT CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to ACT CRM				
		You can send to ACT CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ACT CRM? 
			
			
						
									Yes. You can send UTM parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in ACT CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to ACT CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in ACT CRM.								
					
		Yes. You can send UTM parameters to ACT CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in ACT CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Zendesk Sell

How to track UTM parameters in Zendesk Sell				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Zendesk Sell?You generate leads on your website that are sent to Zendesk Sell, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Zendesk Sell for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Zendesk Sell				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Zendesk Sell.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Zendesk Sell				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Zendesk Sell				
		You can send to Zendesk Sell the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zendesk Sell? 
			
			
						
									Yes. You can send UTM parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Zendesk Sell? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Zendesk Sell? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Zendesk Sell.								
					
		Yes. You can send UTM parameters to Zendesk Sell using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Zendesk Sell.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Sage CRM

How to track UTM parameters in Sage CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Sage CRM?You generate leads on your website that are sent to Sage CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Sage CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Sage CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Sage CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Sage CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Sage CRM				
		You can send to Sage CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sage CRM? 
			
			
						
									Yes. You can send UTM parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Sage CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Sage CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Sage CRM.								
					
		Yes. You can send UTM parameters to Sage CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Sage CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Close CRM

How to track UTM parameters in Close CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Close CRM?You generate leads on your website that are sent to Close CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Close CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Close CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Close CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Close CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Close CRM				
		You can send to Close CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Close CRM? 
			
			
						
									Yes. You can send UTM parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Close CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Close CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Close CRM.								
					
		Yes. You can send UTM parameters to Close CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Close CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Copper CRM

How to track UTM parameters in Copper CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Copper CRM?You generate leads on your website that are sent to Copper CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Copper CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Copper CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Copper CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Copper CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Copper CRM				
		You can send to Copper CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Copper CRM? 
			
			
						
									Yes. You can send UTM parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Copper CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Copper CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Copper CRM.								
					
		Yes. You can send UTM parameters to Copper CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Copper CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in HubSpot CRM

How to track UTM parameters in HubSpot CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in HubSpot CRM?You generate leads on your website that are sent to HubSpot CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in HubSpot CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in HubSpot CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into HubSpot CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in HubSpot CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to HubSpot CRM				
		You can send to HubSpot CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with HubSpot CRM? 
			
			
						
									Yes. You can send UTM parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in HubSpot CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to HubSpot CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in HubSpot CRM.								
					
		Yes. You can send UTM parameters to HubSpot CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in HubSpot CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Sugar CRM

How to track UTM parameters in Sugar CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Sugar CRM?You generate leads on your website that are sent to Sugar CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Sugar CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Sugar CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Sugar CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Sugar CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Sugar CRM				
		You can send to Sugar CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sugar CRM? 
			
			
						
									Yes. You can send UTM parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Sugar CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Sugar CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Sugar CRM.								
					
		Yes. You can send UTM parameters to Sugar CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Sugar CRM.Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Sugar CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Sugar CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Nimble CRM

How to track UTM parameters in Nimble CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Nimble CRM?You generate leads on your website that are sent to Nimble CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Nimble CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Nimble CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Nimble CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Nimble CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Nimble CRM				
		You can send to Nimble CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nimble CRM? 
			
			
						
									Yes. You can send UTM parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Nimble CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Nimble CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Nimble CRM.								
					
		Yes. You can send UTM parameters to Nimble CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Nimble CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Nutshell CRM

How to track UTM parameters in Nutshell CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Nutshell CRM?You generate leads on your website that are sent to Nutshell CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Nutshell CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Nutshell CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Nutshell CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Nutshell CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Nutshell CRM				
		You can send to Nutshell CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nutshell CRM? 
			
			
						
									Yes. You can send UTM parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Nutshell CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Nutshell CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Nutshell CRM.								
					
		Yes. You can send UTM parameters to Nutshell CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Nutshell CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Freshworks CRM

How to track UTM parameters in Freshworks CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Freshworks CRM?You generate leads on your website that are sent to Freshworks CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Freshworks CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Freshworks CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Freshworks CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Freshworks CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Freshworks CRM				
		You can send to Freshworks CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Freshworks CRM? 
			
			
						
									Yes. You can send UTM parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Freshworks CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Freshworks CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Freshworks CRM.								
					
		Yes. You can send UTM parameters to Freshworks CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Freshworks CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Agile CRM

How to track UTM parameters in Agile CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Agile CRM?You generate leads on your website that are sent to Agile CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Agile CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Agile CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Agile CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Agile CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Agile CRM				
		You can send to Agile CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Agile CRM? 
			
			
						
									Yes. You can send UTM parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Agile CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Agile CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Agile CRM.								
					
		Yes. You can send UTM parameters to Agile CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Agile CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Insightly

How to track UTM parameters in Insightly				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Insightly?You generate leads on your website that are sent to Insightly, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Insightly for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Insightly				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Insightly.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Insightly				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Insightly				
		You can send to Insightly the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Insightly? 
			
			
						
									Yes. You can send UTM parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Insightly? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Insightly? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Insightly.								
					
		Yes. You can send UTM parameters to Insightly using LeadSources:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Insightly.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Perfex

How to track UTM parameters in Perfex				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Perfex?You generate leads on your website that are sent to Perfex, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Perfex for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Perfex				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Perfex.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Perfex				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Perfex				
		You can send to Perfex the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Perfex? 
			
			
						
									Yes. You can send UTM parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Perfex? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Perfex? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Perfex.								
					
		Yes. You can send UTM parameters to Perfex using LeadSources:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Perfex.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Keap

How to track UTM parameters in Keap				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Keap?You generate leads on your website that are sent to Keap, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Keap for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Keap				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Keap.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Keap				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Keap				
		You can send to Keap the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Keap? 
			
			
						
									Yes. You can send UTM parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Keap? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Keap? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Keap.								
					
		Yes. You can send UTM parameters to Keap using LeadSources:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Keap.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Microsoft Dynamics CRM

How to track UTM parameters in Microsoft Dynamics CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Microsoft Dynamics CRM?You generate leads on your website that are sent to Microsoft Dynamics CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Microsoft Dynamics CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Microsoft Dynamics CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Microsoft Dynamics CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Microsoft Dynamics CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Microsoft Dynamics CRM				
		You can send to Microsoft Dynamics CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Microsoft Dynamics CRM? 
			
			
						
									Yes. You can send UTM parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Microsoft Dynamics CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Microsoft Dynamics CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Microsoft Dynamics CRM.								
					
		Yes. You can send UTM parameters to Microsoft Dynamics CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Microsoft Dynamics CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Pipedrive

How to track UTM parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Pipedrive?You generate leads on your website that are sent to Pipedrive, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Pipedrive for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Pipedrive				
		You can send to Pipedrive the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send UTM parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Pipedrive.								
					
		Yes. You can send UTM parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Pipedrive.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Zoho CRM

How to track UTM parameters in Zoho CRM				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Zoho CRM?You generate leads on your website that are sent to Zoho CRM, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Zoho CRM for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Zoho CRM				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Zoho CRM.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Zoho CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Zoho CRM				
		You can send to Zoho CRM the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zoho CRM? 
			
			
						
									Yes. You can send UTM parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Zoho CRM? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Zoho CRM? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Zoho CRM.								
					
		Yes. You can send UTM parameters to Zoho CRM using LeadSources:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_contentBesides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowserThis data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Zoho CRM.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track UTM parameters in Salesforce

How to track UTM parameters in Salesforce				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Salesforce?You generate leads on your website that are sent to Salesforce, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Salesforce for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Salesforce				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Salesforce.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Salesforce				
		You can send to Salesforce the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send UTM parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Salesforce? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Salesforce? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Salesforce.								
					
		Yes. You can send UTM parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Salesforce.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in Ninja Forms

How to track YouTube ads data in Ninja Forms				
		You generate YouTube leads using Ninja Forms, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Ninja Forms

How to track X ads data in Ninja Forms				
		A lead has landed in your Ninja Forms, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Ninja Forms.		
					What X data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Ninja Forms

How to track TikTok ads data in Ninja Forms				
		A lead has landed in your Ninja Forms, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Ninja Forms.		
					What TikTok data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Ninja Forms

How to track Reddit ads data in Ninja Forms				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Ninja Forms, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Ninja Forms.		
					What Reddit data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Ninja Forms

How to track LinkedIn Ads data in Ninja Forms				
		You run LinkedIn Ads to generate leads. When a lead lands in your Ninja Forms, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Ninja Forms lead.		
					What LinkedIn Ads data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Ninja Forms.Three months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Ninja Forms

How to track Instagram ads data in Ninja Forms				
		A lead has landed in your Ninja Forms, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Ninja Forms.		
					What Instagram data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Ninja Forms

How to track Google Ads data in Ninja Forms				
		You generated a lead in Ninja Forms and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Ninja Forms.		
					What Google Ads data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Ninja Forms

How to track the source of your leads in Ninja Forms				
		You're collecting leads through Ninja Forms, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Ninja Forms setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Ninja Forms
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Ninja Forms submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Ninja Forms				
					LeadDNA - Deep Lead Source Tracking				
		Every Ninja Forms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Ninja Forms. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Ninja Forms with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Ninja Forms
                One-click connection through our native Ninja Forms integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free
					
					Track all customer journeys in Ninja Forms				
		LeadSources tracks the full journey of your Ninja Forms leads, regardless where they come from. Ninja Forms UTM trackingCapture Google Ads in Ninja FormsCapture Facebook ads in Ninja FormsTrack your LinkedIn ads in Ninja FormsCapture your TikTok ads in Ninja FormsTrack Instagram ads in Ninja FormsTrack YouTube Ads in Ninja FormsTrack X Ads in Ninja FormsTrack Reddit Ads in Ninja Forms

### Track Facebook ads data in Ninja Forms

How to track Facebook ads data in Ninja Forms				
		A lead has landed in your Ninja Forms, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in Ninja Forms.		
					What Facebook data can you track for each Ninja Forms lead?				
		By connecting LeadSources with Ninja Forms, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Ninja Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Ninja Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Ninja Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Tracking Software

Lead tracking software				
		LeadSources is a lead tracking software that tracks the source and the journey of each lead in order to assign revenue back to the channels and events that matter. 		
																														
		Enter your email address below to receive your lead tracking report 👇		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					Why LeadSources for lead tracking?				
        Before LeadSources
        The attribution black box
        Your current form setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in form
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete attribution clarity
        Every form submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					A powerful lead tracking software				
					LeadDNA: Deep lead source tracking				
		Every lead that submits your form comes with a rich profile of 9 data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad → Landing Page
                    Day 3
                    Google Search → Pricing Page
                    Day 7
                    Email Click → Demo Request
                    Day 10
                    Direct Visit → Conversion
    
					LeadPath: Full-funnel customer journey				
		Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					A lead tracking software that integrates with your tech stack				
		Connect LeadSources to your form builder in seconds with our native API connections.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Built for data-driven teams				
		Trusted by marketers, agencies, and founders who rely on accurate lead tracking to understand the channels and events that impact revenue.		
            Marketers
            Prove ROI of campaigns across the entire customer journey and optimise every stage of the conversion path.
            Marketing Agencies
            Provide clients with transparent reporting that shows the full impact of every marketing touchpoint and conversion path.
            Founders
            Make smarter budget decisions by understanding which channels contribute to your growth.
    
					Set up in 2 minutes				
		Connect LeadSources to your Typeform with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Typeform
                One-click connection through our native Typeform integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Frequently asked questions				
						
				
					 What is lead tracking? 
			
			
						
									Lead tracking refers to the process of capturing, attributing and analysing where each lead came from and what path they took before converting.								
					
						
				
					 What lead data is tracked by LeadSources 
			
			
						
									LeadSources tracks every touchpoint across a lead’s journey and provides the following attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserLeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.								
					
						
				
					 How does LeadSources lead attribution work? 
			
			
						
									LeadSources is a server-side lead tracking software, meaning every lead is attributed to its source regardless of page redirections, ad blockers, or other JavaScript blockers.This ensures robust lead tracking across all channels: PPC ads, AI tools, SEO, social (organic and paid), emailing, direct, etc.								
					
		Lead tracking refers to the process of capturing, attributing and analysing where each lead came from and what path they took before converting.LeadSources tracks every touchpoint across a lead’s journey and provides the following attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserLeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.LeadSources is a server-side lead tracking software, meaning every lead is attributed to its source regardless of page redirections, ad blockers, or other JavaScript blockers.This ensures robust lead tracking across all channels: PPC ads, AI tools, SEO, social (organic and paid), emailing, direct, etc.

### Lead Attribution Software

Lead attribution software				
		LeadSources is a lead attribution software that attributes each lead to the exact channels that contributed to its generation in order to understand which campaigns actually convert.		
																														
		Enter your email address below to receive your lead attribution report.		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					Why LeadSources for lead attribution?				
        Before LeadSources
        The Attribution Black Box
        Your current form setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in your form builder
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every form submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead attribution software				
					LeadDNA - Deep Lead Source Tracking				
		Every lead that submits your form comes with a rich profile of 9 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad → Landing Page
                    Day 3
                    Google Search → Pricing Page
                    Day 7
                    Email Click → Demo Request
                    Day 10
                    Direct Visit → Conversion
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before conversion. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					A lead attribution software that integrates with your tech stack				
		Connect LeadSources to your form builder in seconds with our native API connections.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Built for data-driven teams				
		Trusted by marketers, agencies, and founders who rely on a robust lead attribution software to understand every interaction driving conversions.		
            Marketers
            Prove ROI of campaigns across the entire customer journey and optimise every stage of the conversion path.
            Marketing Agencies
            Provide clients with transparent reporting that shows the full impact of every marketing touchpoint and conversion path.
            Founders
            Make smarter budget decisions by understanding which channels contribute to your growth.
    
					Set up in 2 minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Your Forms
                One-click connection through our native API integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Frequently asked questions				
						
				
					 What is lead attribution? 
			
			
						
									A lead attribution software is a tool that helps businesses understand where their leads come from; that is, which marketing channels, campaigns, ads, or touchpoints are responsible for generating and converting leads.It tells you which channels and events deserve credit for bringing new customers.								
					
						
				
					 What data is captured by LeadSources 
			
			
						
									LeadSources provides the following lead attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visitedDeviceOSBrowserLeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.								
					
						
				
					 How does LeadSources lead attribution work? 
			
			
						
									LeadSources is a server-side lead attribution tool, meaning every lead is attributed to its source regardless of page redirections, ad blockers, or other JavaScript blockers.This ensures robust lead attribution across all channels: PPC ads, AI tools, SEO, social (organic and paid), emailing, direct, etc.								
					
		A lead attribution software is a tool that helps businesses understand where their leads come from; that is, which marketing channels, campaigns, ads, or touchpoints are responsible for generating and converting leads.It tells you which channels and events deserve credit for bringing new customers.LeadSources provides the following lead attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visitedDeviceOSBrowserLeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.LeadSources is a server-side lead attribution tool, meaning every lead is attributed to its source regardless of page redirections, ad blockers, or other JavaScript blockers.This ensures robust lead attribution across all channels: PPC ads, AI tools, SEO, social (organic and paid), emailing, direct, etc.

### Multi-touch Attribution Software

Multi-Touch attribution software				
		Discover what channels contribute to the generation of your leads.		
																														
		Enter your email address below to receive your marketing attribution report.		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					Multi-touch attribution software​				
		LeadSources captures every touchpoint in a lead’s journey, enabling marketers to assign credit to every interaction with your website that influenced the conversion.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					Deep lead source tracking				
		Each lead that submits your form comes with a comprehensive multi-touch report, giving your sales and marketing teams full visibility into what channels, campaigns, search terms, and interactions influenced the conversion.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
					A multi-touch attribution software that integrates with your tech stack				
		With native integrations, LeadSources connects to your form builder in seconds, letting you track and visualize every touchpoint in the customer journey right in your dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Built for data-driven teams				
		Trusted by marketers, agencies, and founders who rely on accurate multi-touch attribution to understand every interaction driving conversions.		
            Marketers
            Prove ROI of campaigns across the entire customer journey and optimise every stage of the conversion path.
            Marketing Agencies
            Provide clients with transparent reporting that shows the full impact of every marketing touchpoint and conversion path.
            Founders
            Make smarter budget decisions by understanding which channels contribute to your growth.
    
					Frequently asked questions				
						
				
					 What is multi-touch attribution? 
			
			
						
									Multi-touch attribution gives credit to every marketing interaction that influenced a lead’s conversion, providing a full picture of the customer journey from first contact to final conversion.								
					
						
				
					 What multi-touch data is captured by LeadSources 
			
			
						
									LeadSources provides the following lead attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visitedDeviceOSBrowserLeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.								
					
						
				
					 Can LeadSources track both multi-touch and other models? 
			
			
						
									Yes. LeadSources supports first-touch, last-touch, and multi-touch attribution. You can view all models directly in the LeadSources dashboard to compare performance across your marketing funnel.								
					
		Multi-touch attribution gives credit to every marketing interaction that influenced a lead’s conversion, providing a full picture of the customer journey from first contact to final conversion.LeadSources provides the following lead attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visitedDeviceOSBrowserLeadSources tracks all of this data for each session the lead has with your website — from the moment they first click on your site until the form submission.Yes. LeadSources supports first-touch, last-touch, and multi-touch attribution. You can view all models directly in the LeadSources dashboard to compare performance across your marketing funnel.		
					Ready to attribute your revenue to your leads?				
		Start your free trial today with a precise multi-touch attribution software.		
					
									Try it for free

### Last-Touch Attribution Software

Last-touch attribution software				
		Discover which channel truly closes the deal for each lead		
																														
		Enter your email address below to receive your last-touch attribution report.		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					Last-touch attribution software				
		When a visitor converts as a lead, LeadSources captures the final touchpoint in their journey, letting marketers attribute each lead to the last interaction with your website.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					Deep lead source tracking​				
		Each lead that submits your form includes a complete last-touch report, providing sales and marketing teams clear insight into what channel, campaign, search term, and interactions influenced the conversion.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
					A last-touch attribution software that integrates with your tech stack				
		LeadSources connects with your form builder in seconds with our native integrations.Visualize the first touch attribution in your LeadSources dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Built for data-driven teams				
		Trusted by marketers, agencies, and founders who demand precise last-touch attribution data		
            Marketers
            Prove ROI of campaigns that close conversions and optimize bottom-of-funnel performance.
            Marketing Agencies
            Deliver transparent reporting to clients with detailed last-touch attribution data, showing exactly which interactions drive conversions.
            Founders
            Make smarter budget decisions by investing in channels that actually close leads.
    
					Frequently asked questions				
						
				
					 What is last-touch attribution? 
			
			
						
									Last-touch attribution assigns all the credit to the last marketing channel that brought the lead. For example, the last ad click, email, or referral that directly led to their submission.								
					
						
				
					 What last-touch data is captured by LeadSources 
			
			
						
									LeadSources attributes each lead to the last interaction in their journey and provides the following data:ChannelSourceUTM parameters: campaign, term, and contentPage path: all pages visited during the last sessionDeviceOSBrowser								
					
						
				
					 Can LeadSources track both last-touch and other models? 
			
			
						
									Yes. LeadSources also supports first-touch and multi-touch attribution. You can view all models from the LeadSources dashboard.								
					
		Last-touch attribution assigns all the credit to the last marketing channel that brought the lead. For example, the last ad click, email, or referral that directly led to their submission.LeadSources attributes each lead to the last interaction in their journey and provides the following data:ChannelSourceUTM parameters: campaign, term, and contentPage path: all pages visited during the last sessionDeviceOSBrowserYes. LeadSources also supports first-touch and multi-touch attribution. You can view all models from the LeadSources dashboard.		
					Ready to attribute your revenue to your leads?				
		Start your free trial today with accurate last-touch attribution software.		
					
									Try it for free

### First-Touch Attribution Software

First-touch attribution software				
		Discover which channel truly starts the conversion journey of each lead.		
																														
		Enter your email address below to receive your marketing attribution report.		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					First-touch attribution software				
		Whenever you receive a lead, LeadSources provide extracts the first-touch from the whole customer journey, allowing marketers to attribute each lead to the the channel, campaign, search term, ad creative, etc. that drove the lead into your journey.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					Deep lead source tracking				
		Every lead that submits your form comes with a full (first-touch) lead source report, giving your sales and marketing teams a clear view of each lead’s precise first-touch marketing data.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
					A first-touch attribution software that integrates with your tech stack				
		LeadSources connects with your form builder in seconds with our native integrations.Visualize the first-touch attribution in your LeadSources dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Built for data-driven teams				
		Trusted by marketers, agencies, and founders who demand precise marketing attribution data		
            Marketers
            Prove ROI of campaigns that kick off the journey and optimise early-stage conversion paths.
            Marketing Agencies
            Deliver transparent reporting to clients with detailed first-touch attribution data and conversion paths.
            Founders
            Make smarter budget decisions by investing in channels that initiate growth, not just finish it.
    
					Frequently asked questions				
						
				
					 What is first-touch attribution? 
			
			
						
									First-touch attribution assigns credit to the marketing interaction that first brought a lead into your funnel. For example, the first ad click, organic search or referral that triggered their initial visit or form submission.								
					
						
				
					 What first-touch data is captured by LeadSources? 
			
			
						
									LeadSources attributes each lead generated to the first click, and provides the following attribution data:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowser								
					
						
				
					 Can LeadSources track both first-touch and other models? 
			
			
						
									Yes. LeadSources also supports last-touch and multi-touch attribution. You can view all models from the LeadSources dashboard.								
					
		First-touch attribution assigns credit to the marketing interaction that first brought a lead into your funnel. For example, the first ad click, organic search or referral that triggered their initial visit or form submission.LeadSources attributes each lead generated to the first click, and provides the following attribution data:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYes. LeadSources also supports last-touch and multi-touch attribution. You can view all models from the LeadSources dashboard.		
					Ready to attribute your revenue to your leads?				
		Start your free trial today with a precise first-touch attribution software.		
					
									Try it for free

### Marketing Attribution Software

Marketing attribution software				
		Attribute each lead to the channels and marketing campaigns that contributed to its acquisition.		
																														
		Enter your email address below to receive your marketing attribution report.		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					A powerful marketing attribution software​				
					Attribute each lead to the channel that generated it				
		Every lead that submits your form is attributed to a marketing channel and includes a full report of the marketing campaign that generated it (giving your sales and marketing teams a clear view of each lead’s precise source).		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
					Multi-touch marketing attribution software				
		Record the complete path each lead takes across multiple sessions before conversion. From the first ad click to the final form submission.See every touchpoint that influenced their decision and attribute the sale to the channels and path that impacts your revenue.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					Built For Data-Driven Teams				
		Trusted by marketers, agencies, and founders who demand precise marketing attribution data		
            Marketers
            Prove ROI with precise attribution and optimize campaigns based on real customer journey
            Marketing Agencies
            Deliver transparent reporting to clients with detailed lead source data and conversion paths.
            Founders
            Make data-driven decisions about your marketing spend and understand what truly drives growth.
    
					A marketing attribution software that integrates with your tech stack				
		Connect LeadSources to your form builder in seconds with our native API connections. Visualize the marketing attribution and journey of every lead in your dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Frequently asked questions				
						
				
					 What is marketing attribution? 
			
			
						
									Marketing attribution refers to the process of determining which marketing channels, campaigns and user-touchpoints contributed to acquiring each lead, and assigning credit accordingly so you can measure what’s really driving results.								
					
						
				
					 What data is collected for each lead? 
			
			
						
									LeadSources captures all the essential information to understand the origin and context of a lead, including:Marketing source: Channel, source, UTM parametersTechnical data: Device type, operating system, browserLead profile info: Form fields submitted by the user (name, email, phone, etc.).Session data: First visit, last visit, and all touchpoints in between.This allows you to see exactly where each lead came from and how they interacted with your site before submitting a form.								
					
						
				
					 Does LeadSources track the entire journey of a lead? 
			
			
						
									Yes. LeadSources uses multi-touch attribution, meaning it tracks every interaction a lead has with your website or marketing campaigns (from the first click to the final conversion).This provides a full view of the lead’s journey, so you can see which channels and touchpoints contributed most to conversions.								
					
						
				
					 Does LeadSources track UTM parameters? 
			
			
						
									LeadSources automatically captures all UTM parameters from your links, including:utm_campaign (campaign name)utm_term (keywords)utm_content (ad variation or content)These parameters are stored with each lead and used to attribute leads accurately to the correct campaigns and channels, even if the lead interacts with multiple campaigns before converting.								
					
						
				
					 Which form builders are supported? 
			
			
						
									LeadSources provides native integrations with all popular form builders. You can find the complete list in our integrations page.Additionally, LeadSources supports custom HTML forms via script integration.								
					
		Marketing attribution refers to the process of determining which marketing channels, campaigns and user-touchpoints contributed to acquiring each lead, and assigning credit accordingly so you can measure what’s really driving results.LeadSources captures all the essential information to understand the origin and context of a lead, including:Marketing source: Channel, source, UTM parametersTechnical data: Device type, operating system, browserLead profile info: Form fields submitted by the user (name, email, phone, etc.).Session data: First visit, last visit, and all touchpoints in between.This allows you to see exactly where each lead came from and how they interacted with your site before submitting a form.Yes. LeadSources uses multi-touch attribution, meaning it tracks every interaction a lead has with your website or marketing campaigns (from the first click to the final conversion).This provides a full view of the lead’s journey, so you can see which channels and touchpoints contributed most to conversions.LeadSources automatically captures all UTM parameters from your links, including:utm_campaign (campaign name)utm_term (keywords)utm_content (ad variation or content)These parameters are stored with each lead and used to attribute leads accurately to the correct campaigns and channels, even if the lead interacts with multiple campaigns before converting.LeadSources provides native integrations with all popular form builders. You can find the complete list in our integrations page.Additionally, LeadSources supports custom HTML forms via script integration.		
					Ready to attribute your revenue to your leads?				
		Start your free trial today with a precise marketing attribution software.		
					
									Try it for free

### Track YouTube ads data in Webflow

How to track YouTube ads data in Webflow				
		You generate YouTube leads using Webflow, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in WPForms

How to track YouTube ads data in WPForms				
		You generate YouTube leads using WPForms, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in Cognito Forms

How to track YouTube ads data in Cognito Forms				
		You generate YouTube leads using Cognito Forms, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in Gravity Forms

How to track YouTube ads data in Gravity Forms				
		You generate YouTube leads using Gravity Forms, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in Jotform

How to track YouTube ads data in Jotform				
		You generate YouTube leads using Jotform, but you can’t connect each lead to a specific YouTube ad.Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Webflow

How to track Reddit ads data in Webflow				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Webflow, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Webflow.		
					What Reddit data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in WPForms

How to track Reddit ads data in WPForms				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your WPForms, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in WPForms.		
					What Reddit data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Cognito Forms

How to track Reddit ads data in Cognito Forms				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Cognito Forms, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Cognito Forms.		
					What Reddit data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Gravity Forms

How to track Reddit ads data in Gravity Forms				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Gravity Forms, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Gravity Forms.		
					What Reddit data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Jotform

How to track Reddit ads data in Jotform				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Jotform, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Jotform.		
					What Reddit data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Webflow

How to track X ads data in Webflow				
		A lead has landed in your Webflow, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Webflow.		
					What X data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in WPForm

How to track X ads data in WPForms				
		A lead has landed in your WPForms, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in WPForms.		
					What X data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Cognito Forms

How to track X ads data in Cognito Forms				
		A lead has landed in your Cognito Forms, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Cognito Forms.		
					What X data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Gravity Forms

How to track X ads data in Gravity Forms				
		A lead has landed in your Gravity Forms, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Gravity Forms.		
					What X data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Jotform

How to track X ads data in Jotform				
		A lead has landed in your Jotform, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Jotform.		
					What X data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Webflow

How to track Instagram ads data in Webflow				
		A lead has landed in your Webflow, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Webflow.		
					What Instagram data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in WPForms

How to track Instagram ads data in WPForms				
		A lead has landed in your WPForms, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in WPForms.		
					What Instagram data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Cognito Forms

How to track Instagram ads data in Cognito Forms				
		A lead has landed in your Cognito Forms, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Cognito Forms.		
					What Instagram data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Reddit ads data in Typeform

How to track Reddit ads data in  Typeform				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Typeform, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Typeform.		
					What Reddit data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Gravity Forms

How to track Instagram ads data in Gravity Forms				
		A lead has landed in your Gravity Forms, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Gravity Forms.		
					What Instagram data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Jotform

How to track Instagram ads data in Jotform				
		A lead has landed in your Jotform, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Jotform.		
					What Instagram data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track X ads data in Typeform

How to track X ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Typeform.		
					What X data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Webflow

How to track TikTok ads data in Webflow				
		A lead has landed in your Webflow, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Webflow.		
					What TikTok data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in WPForms

How to track TikTok ads data in WPForms				
		A lead has landed in your WPForms, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in WPForms.		
					What TikTok data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Cognito Forms

How to track TikTok ads data in Cognito Forms				
		A lead has landed in your Cognito Forms, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Cognito Forms.		
					What TikTok data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Gravity Forms

How to track TikTok ads data in Gravity Forms				
		A lead has landed in your Gravity Forms, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Gravity Forms.		
					What TikTok data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Jotform

How to track TikTok ads data in Jotform				
		A lead has landed in your Jotform, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Jotform.		
					What TikTok data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track YouTube ads data in Typeform

How to track YouTube ads data in  Typeform				
		You generate YouTube leads using Typeform, but you can’t connect each lead to a specific YouTube ad. Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Instagram ads data in Typeform

How to track Instagram ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Typeform.		
					What Instagram data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track TikTok ads data in Typeform

How to track TikTok ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Typeform.		
					What TikTok data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Webflow

How to track LinkedIn Ads data in Webflow				
		You run LinkedIn Ads to generate leads. When a lead lands in your Webflow, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Webflow lead.		
					What LinkedIn Ads data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Webflow.Three months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in WPForms

How to track LinkedIn Ads data in WPForms				
		You run LinkedIn Ads to generate leads. When a lead lands in your WPForms, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each WPForms lead.		
					What LinkedIn Ads data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your WPForms.Three months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Cognito Forms

How to track LinkedIn Ads data in Cognito Forms				
		You run LinkedIn Ads to generate leads. When a lead lands in your Cognito Forms, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Cognito Forms lead.		
					What LinkedIn Ads data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Cognito Forms.Three months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Gravity Forms

How to track LinkedIn Ads data in Gravity Forms				
		You run LinkedIn Ads to generate leads. When a lead lands in your Gravity Forms, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Gravity Forms lead.		
					What LinkedIn Ads data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Gravity Forms.Three months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Jotform

How to track LinkedIn Ads data in Jotform				
		You run LinkedIn Ads to generate leads. When a lead lands in your Jotform, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Jotform lead.		
					What LinkedIn Ads data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Jotform.Three months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in Weblfow

How to track Facebook ads data in Webflow				
		A lead has landed in your Webflow, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in Webflow.		
					What Facebook data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in WPForms

How to track Facebook ads data in WPForms				
		A lead has landed in your WPForms, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in WPForms.		
					What Facebook data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in Cognito Forms

How to track Facebook ads data in Cognito Forms				
		A lead has landed in your Cognito Forms, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in Cognito Forms.		
					What Facebook data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in Gravity Forms

How to track Facebook ads data in Gravity Forms				
		A lead has landed in your Gravity Forms, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in Gravity Forms.		
					What Facebook data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in Jotform

How to track Facebook ads data in Jotform				
		A lead has landed in your Jotform, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.In this article, I’ll show you how to track Facebook ad data for each lead you generate in Jotform.		
					What Facebook data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Webflow

How to track Google Ads data in Webflow				
		You generated a lead in Webflow and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Webflow.		
					What Google Ads data can you track for each Webflow lead?				
		By connecting LeadSources with Webflow, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Webflow.Four months later, this user returns to your site from an organic search on Google, and submits your Webflow.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Webflow				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in WPForms

How to track Google Ads data in WPForms				
		You generated a lead in WPForms and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in WPForms.		
					What Google Ads data can you track for each WPForms lead?				
		By connecting LeadSources with WPForms, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your WPForms.Four months later, this user returns to your site from an organic search on Google, and submits your WPForms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with WPForms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Cognito Forms

How to track Google Ads data in Cognito Forms				
		You generated a lead in Cognito Forms and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Cognito Forms.		
					What Google Ads data can you track for each Cognito Forms lead?				
		By connecting LeadSources with Cognito Forms, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Cognito Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Cognito Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Cognito Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track LinkedIn Ads data in Typeform

How to track LinkedIn Ads data in  Typeform				
		You run LinkedIn Ads to generate leads. When a lead lands in your Typeform, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Typeform lead.		
					What LinkedIn Ads data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Typeform.Three months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Facebook ads data in Typeform

How to track Facebook ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.
The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”
As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.
In this article, I’ll show you how to track Facebook ad data for each lead you generate in Typeform.		
					What Facebook data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Gravity Forms

How to track Google Ads data in Gravity Forms				
		You generated a lead in Gravity Forms and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Gravity Forms.		
					What Google Ads data can you track for each Gravity Forms lead?				
		By connecting LeadSources with Gravity Forms, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Gravity Forms.Four months later, this user returns to your site from an organic search on Google, and submits your Gravity Forms.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Gravity Forms				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Enter your Gravity Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Jotform

How to track Google Ads data in Jotform				
		You generated a lead in Jotform and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Jotform.		
					What Google Ads data can you track for each Jotform lead?				
		By connecting LeadSources with Jotform, you track a a comprehensive report of Google Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Jotform.Four months later, this user returns to your site from an organic search on Google, and submits your Jotform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Jotform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Track Google Ads data in Typeform

How to track Google Ads data in  Typeform				
		You generated a lead in Typeform and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Typeform.		
					What Google Ads data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a a comprehensive report of Google Ads data for each lead submitted.
LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Ninja Forms UTM tracking

How to track UTM parameters in Ninja Forms				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Ninja Forms.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Ninja Forms.In this article, I will show you how to collect UTM parameters when a user submits your Ninja Forms (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Ninja Forms				
		By connecting LeadSources with Ninja Forms, you can track UTM parameters for each lead submitted.When you connect LeadSources with Ninja Forms, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Ninja Forms.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Ninja Forms.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Ninja Forms with LeadSources				
		Enter your Ninja Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Ninja Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Webflow UTM tracking

How to track UTM parameters in Webflow				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Webflow.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Webflow.In this article, I will show you how to collect UTM parameters when a user submits your Webflow (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Webflow				
		By connecting LeadSources with Webflow, you can track UTM parameters for each lead submitted.When you connect LeadSources with Webflow, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Webflow.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Webflow.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Webflow with LeadSources				
		Enter your Webflow API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Webflow.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### WPForms UTM tracking

How to track UTM parameters in WPForms				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your WPForms.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by WPForms.In this article, I will show you how to collect UTM parameters when a user submits your WPForms (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in WPForms				
		By connecting LeadSources with WPForms, you can track UTM parameters for each lead submitted.When you connect LeadSources with WPForms, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your WPForms.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your WPForms.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect WPForms with LeadSources				
		Enter your WPForms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on WPForms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Cognito Forms UTM tracking

How to track UTM parameters in Cognito Forms				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Cognito Forms.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Cognito Forms.In this article, I will show you how to collect UTM parameters when a user submits your Cognito Forms (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Cognito Forms				
		By connecting LeadSources with Cognito Forms, you can track UTM parameters for each lead submitted.When you connect LeadSources with Cognito Forms, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Cognito Forms.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Cognito Forms.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Cognito Forms with LeadSources				
		Enter your Cognito Forms API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Cognito Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Gravity Forms UTM tracking

How to track UTM parameters in Gravity Forms				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Gravity Forms.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Gravity Forms.In this article, I will show you how to collect UTM parameters when a user submits your Gravity Forms (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Gravity Forms				
		By connecting LeadSources with Gravity Forms, you can track UTM parameters for each lead submitted.When you connect LeadSources with Gravity Forms, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Gravity Forms.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Gravity Forms.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Gravity Forms with LeadSources				
		Select Gravity Forms to connect your account.
LeadSources will start tracking the source and journey of every lead you generate on Gravity Forms.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Jotform UTM tracking

How to track UTM parameters in Jotform				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Jotform.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Jotform.In this article, I will show you how to collect UTM parameters when a user submits your Jotform (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Jotform				
		By connecting LeadSources with Jotform, you can track UTM parameters for each lead submitted.When you connect LeadSources with Jotform, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Jotform.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Jotform.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Jotform with LeadSources				
		Enter your Jotform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Jotform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead source report

Test this powerful lead source tracker				
		Enter your email, and we’ll send you a report showing all the data tracked about you (the same report you would get for each lead).		
					
		Here is what your email report looks like:		
																														
		And here is what your LeadSources dashboard looks like:		
																														
		Marketing teams already use LeadSources to make smarter decisions		
																														
																														
																														
																														
		Ready to uncover what drives your leads?​ Start your free trial today! 		
					
									Try it for free
					
		Want to know more before taking action?👉 Book a call

### Typeform UTM tracking

How to track UTM parameters in Typeform				
		You use UTM parameters when you drive traffic to your website, but lose them when visitor fill out your Typeform.
Sure, Typeform propose a solution to collect UTM parameters, but when your visitors come from a link containing UTM paramters, and start navigating other pages of your site, the UTM parameters are lost, and can't be collected by Typeform anymore.
In this article, I will show you how to collect UTM parameters when a user submits your Typeform (even after they visited different pages of your site, and even if they visited your site months ago before submitting your form).		
					Capture UTM parameters in Typeform				
		By connecting LeadSources with Typeform, you can track UTM parameters for each lead submitted.When you connect LeadSources with Typeform, every lead that submits your form comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.If a user lands on your site clicking a link containing UTM parameters, and then navigates your website, the value of the UTM parameters are still tracked when this user submits your Typeform.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now let's imagine a user visits your site from a click containing UTM parameters, but exits your site without filling out your Typeform. And this same user visits again your site 4 months later from a Direct channel., and fills out your form. LeadSources will remember all previous visits and will provide a complete report of all the sessions that happened before the form submission.This journey tracking allows you to understand the role that each marketing channel plays in your lead generation strategy.That ad that was not driving leads and that you were about to close might actually be the entry door of all your leads. It's just that you couldn't see the full lead journey before.Understanding the lead journey will help you make better decisions, increase your lead volume, and decrease your CPL.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to app.leadsources.io for free (we offer a 14-day free trial, cancel anytime).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to establish the connection.Select the form you want to track. 		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the complete source of each lead throughout their journey		
					
									Try it for free

### Discover how we track the source of your leads

Discover how we track the source of your leads				
		https://www.youtube.com/watch?v=e0vJr8FtH5c		
					
									Try it for free

### Pricing

Choose your plan				
    
            
                Standard
                Last-click basic lead source tracking
                        Leads tracked monthly
                        
                            500
                            1,250
                            2,500
                            5,000
                            10,000
                            15,000
                            20,000
                            25,000
                            37,500
                            50,000
                            50,000+
                        
                            $
                            0
                            for 14 days
                        Then, $48 per month
                
                     Last session tracking
                     Lead source tracking
                
                Try for free
            
                Most Popular
                Premium
                An advanced lead source report for every touch point with your website
                        Leads tracked monthly
                        
                            2,500
                            5,000
                            7,500
                            10,000
                            12,500
                            15,000
                            20,000
                            25,000
                            35,000
                            45,000
                            60,000
                            70,000
                            100,000
                            100,000+
                        
                            $
                            0
                            for 14 days
                        Then, $280 per month
                
                     Multi-session tracking
                     Lead source tracking
                     Session path tracking
                     Device (and OS) tracking
                
                Try for free
    
            
                
                    
                        Features
                        Standard
                        Premium
                    
                
                
                    
                        Attribution data tracking (for each lead)
                    
                    
                        Channel
                        
                        
                    
                    
                        Source
                        
                        
                    
                    
                        Campaign
                        
                        
                    
                    
                        Term
                        
                        
                    
                    
                        Content
                        
                        
                    
                    
                        Entry page
                        
                        
                    
                    
                        Session data tracking
                    
                    
                        Multi-session tracking
                        
                        
                    
                    
                        User journey
                        
                        
                    
                    
                        Time on site
                        
                        
                    
                    
                        System tracking
                    
                    
                        Device type
                        
                        
                    
                    
                        Operating system
                        
                        
                    
                    
                        Browser
                        
                        
                    
                    
                        Data export
                    
                    
                        CSV
                        
                        
                    
                
            
        
                Standard Plan Features
                    Attribution data tracking
                    
                         Channel
                         Source
                         Campaign
                         Term
                         Content
                         Entry page
                    
                    Session data tracking
                    
                         Multi-session tracking
                         User journey
                         Time on site
                    
                    System tracking
                    
                         Device type
                         Operating system
                         Browser
                    
                    Data export
                    
                         CSV
                    
                Premium Plan Features
                    Attribution data tracking
                    
                         Channel
                         Source
                         Campaign
                         Term
                         Content
                         Entry page
                    
                    Session data tracking
                    
                         Multi-session tracking
                         User journey
                         Time on site
                    
                    System tracking
                    
                         Device type
                         Operating system
                         Browser
                    
                    Data export
                    
                         CSV

### Forms

Sign up



Cognito Forms








Ninja Forms



[ninja_form id=2]



Typeform

### Lead source

Lead source tracking made easy				
		CMOs & Agencies: Stop asking leads where they found you, LeadSources tracks it automatically.		
					
									Try it for free
					
					Discover what LeadSources tracked about you				
		Enter your email, and we’ll send you a report showing all the data tracked about you (the same report LeadSources provides for each lead).		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
									
					Powerful New Features				
		Track the source of your leads across multiple sessions.		
					LeadDNA - Deep Lead Source Tracking				
		Every lead that submits your form comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Native Integrations & Visualization				
		Connect LeadSources to your form builder in seconds with our native API connections. Visualize the full source and journey of every lead in your dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Built For Modern Teams				
		Trusted by marketers, agencies, and founders who demand precise lead source tracking data		
            Marketers
            Prove ROI with precise attribution and optimize campaigns based on real customer journey
            Marketing Agencies
            Deliver transparent reporting to clients with detailed lead source data and conversion paths.
            Founders
            Make data-driven decisions about your marketing spend and understand what truly drives growth.
    
					Ready to uncover what drives your leads?				
		Start your free trial today and see the complete picture of your customer journey		
					
									Try it for free

### Lead source ActiveCampaign Forms

Lead source ActiveCampaign Forms				
		Track the source of your leads in ActiveCampaign Forms.		
							
							
													
										Capture UTM parameters and referrer data in ActiveCampaign Forms
									
								
													
										Connect closed deals to their lead source
									
						
					
							
									Track ActiveCampaign Forms lead source - 14-day free trial!
					
																														
					Track the source of your leads in ActiveCampaign Forms				
		LeadSources tracks up to 7 lead source data directly in ActiveCampaign Forms.Select a channel to see it in action.		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
				
					Trusted by 100+ companies				
											
					Collect lead source data, make smarter decisions				
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
					Save in ad spent, increase lead volume.				
		Average results recorded by our clients after 6 months.		
			saved in ad spend			
				0
				%
			leads			
				+
				0
				%
			revenue per lead			
				+
				0
				%
					How to track lead source in ActiveCampaign Forms (4 steps)				
																														
					Step 1: Insert the tracking code				
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.		
																														
					Step 2: Add the hidden fields in ActiveCampaign Forms				
		Add the hidden fields in ActiveCampaign Forms for each lead source data. When a visitor submits your ActiveCampaign Forms, LeadSources stores the lead source data in the hidden field.		
																														
					Step 3: Send lead source data to your CRM (optional)				
		Connect ActiveCampaign Forms to your CRM to track the source of your sales and revenue.		
																														
					Step 4: Track revenue back to lead sources				
		Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.		
					Start tracking the source of your leads in ActiveCampaign Forms				
		Try it for free for 14 days!		
					
									Start Free Trial
					
		Compare plans		
					Documentation				
		Set up LeadSources in minutes with our documentation:🔗 Add LeadSources tracking to your website🔗 Add hidden fields to ActiveCampaign Forms🔗 Send lead source data to your CRM		
					Frequently asked questions				
												How does LeadSources track the source of my leads in ActiveCampaign Forms?
					LeadSources tracks and combines data from various sources (referrer and UTM parameters) to provide robust lead source data directly in ActiveCampaign Forms. 
												What data is collected in ActiveCampaign Forms by LeadSources?
					LeadSources captures up to 7 lead source data for each lead generated in ActiveCampaign Forms:ChannelSourceCampaignTermContentLanding pageLanding page subfolder
												Can I track the source of my leads in ActiveCampaign Forms if I don't use UTM parameters?
					Yes. When you can’t use UTM parameters (like in organic channels – Google, LinkedIn post, etc.) LeadSources will use the referrer to still captures the source of your leads in ActiveCampaign Forms. LeadSources will still provide you with:Channel (E.G.Organic Search, Paid Social)Source (example: Google.com, Bing.com)The landing page your visitor landedThe landing page subfolder (E.G. blog, service page, etc.)
												Where is the lead source data stored?
					LeadSources stores the lead source data in the submission page of ActiveCampaign Forms. From there, you can see the lead source data alongside the lead details (name, email, etc.).
												How can I create sales and revenue performance report?
					First, you need to send your leads to your CRM to track which leads converted into a sale.Then, simply download from your CRM the leads that transformed as customer – make sure to also download the revenue generated.Open the document on Excel or Google Sheets.Play with the data to measure the sales or revenue by channel, source, campaign, term, content, landing page, and landing page subfolder.
												How long does the free trial last?
					14 days. You can cancel at any time within your first 14 days, and you won’t be charged. After, you’ll be charged on monthly basis according to the plan you selected.
												Can I cancel at any time?
					Yes. There is no engagement. You can cancel your subscription at any time.

### Form Optimization Tool

Stop Losing 67% of Your Potential Customers at the Final Step

Every day, businesses across the globe watch potential customers fill out their contact forms, only to abandon them at the last second. 67% of website visitors abandon forms before completion – that's more than two-thirds of your potential leads walking away just when they're about to convert.

If you're driving 1,000 visitors to your website monthly and only converting 2-3% through your forms, you're potentially losing hundreds of qualified leads. At an average lead value of $250, that's $40,000+ in lost revenue every single month.

Our Form Conversion Optimizer analyzes your forms using 11 proven optimization criteria and provides specific, actionable recommendations to dramatically improve your conversion rates. Best of all? It's completely free and provides instant results.

Why Most Forms Fail

The Psychology of Form Abandonment

Form abandonment isn't random – it follows predictable patterns. Research shows that users make split-second decisions about form completion based on:


Perceived effort vs. value: Too many fields signal high effort for unclear benefit

Trust indicators: Missing privacy statements trigger security concerns

Mobile usability: Poor touch targets frustrate 60% of mobile users

Cognitive load: Unclear value propositions confuse potential leads


The Real Cost of Poor Form Optimization

Consider this scenario: You're spending $3,000 monthly on Google Ads, driving 1,000 visitors to your landing page. With a typical 2.3% conversion rate, you're generating 23 leads at $130 per lead.

But what if your form is optimized? At a 4.8% conversion rate (easily achievable with proper optimization), those same 1,000 visitors generate 48 leads – more than doubling your results without spending an extra dollar on advertising.

The Science Behind Our Form Optimization Methodology

Research-Backed Base Rate System

Our analysis starts with a 4.7% industry average conversion rate – established through analysis of over 40,000 forms across multiple industries. This baseline ensures realistic, achievable improvement projections.

The 11 Optimization Criteria Explained

1. Field Count Optimization (High Impact)

Why it matters: Each field beyond the optimal 3-4 reduces conversion by 0.4 percentage points. A 7-field form loses 1.2 percentage points compared to a 4-field form.

The psychology: Users subconsciously calculate effort vs. reward. More fields = more effort = higher abandonment.

Quick fix: Reduce to essential fields only. Move "nice-to-have" information to post-conversion follow-up.

2. Phone Field Strategy (High Impact)

The data: Phone fields reduce conversions by 0.3 percentage points across all industries.

Why users resist: Phone numbers feel invasive and signal potential spam calls.

Better approach: Replace with "Best time to contact you" or make phone fields optional with clear benefit explanation.

3. Required Field Balance (Medium Impact)

Optimal strategy: Limit to 2 required fields maximum. Each additional required field reduces conversion by 0.25 percentage points.

User perspective: Required fields create pressure and commitment anxiety.

Implementation: Use progressive profiling – collect basic info first, gather details later.

4. CTA Button Optimization (High Impact)

Generic CTAs kill conversions: "Submit," "Send," and "Continue" provide no value context.

Value-driven alternatives:


Marketing agencies: "Get My Free Marketing Audit"

SaaS companies: "Start My Free Trial"

Consultants: "Schedule Free Strategy Session"

Healthcare: "Book Free Assessment"


Impact: Value-driven CTAs improve conversions by 0.6 percentage points.

5. Button Size & Prominence (Medium Impact)

Mobile requirements: Minimum 44px height for form fields, 48px for buttons.

Desktop standards: Prominent placement, contrasting colors, adequate white space.

Accessibility: Clear focus states, readable text, sufficient color contrast.

6. Visual Hierarchy (Medium Impact)

Poor hierarchy symptoms: All fields look equally important, no logical grouping, overwhelming layout.

Optimization strategy: Group related fields, use fieldsets, create clear visual flow from top to bottom.

Implementation: Use CSS to create visual sections, progressive disclosure for complex forms.

7. Value Proposition Clarity (High Impact)

The 1.0 percentage point factor: Clear value propositions have the highest single impact on conversions.

Common mistakes: Generic headlines like "Contact Us" or "Get Started" provide no benefit context.

Winning formulas:


Specific benefit: "Get Your Free Marketing Audit"

Time frame: "Receive Results in 24 Hours"

Social proof: "Join 2,500+ Happy Customers"


8. Privacy Assurance (Medium Impact)

Trust building: Simple statements like "No spam, unsubscribe anytime" improve conversions by 0.3 percentage points.

GDPR compliance: Privacy statements aren't just good for conversions – they're legally required in many jurisdictions.

Implementation: Add brief privacy note below form, link to full privacy policy.

9. Social Proof Integration (Medium Impact)

Psychological principle: People follow others' actions, especially in uncertain situations.

Effective formats:


Customer count: "Join 10,000+ satisfied customers"

Testimonials: Brief quotes with names and companies

Trust badges: Industry certifications, security seals

Star ratings: "4.9/5 stars from 500+ reviews"


10. Progress Indicators (Multi-step Forms)

When required: Any form with more than 4 fields or multiple pages.

User benefit: Reduces abandonment by showing completion progress and remaining effort.

Implementation: Step counters ("Step 2 of 4"), progress bars, or percentage completion.

11. Mobile Optimization (Critical for 60%+ Traffic)

Touch target requirements: 44px minimum height prevents mis-taps and frustration.

Keyboard considerations: Proper input types trigger correct mobile keyboards (email, tel, number).

Viewport optimization: Forms must work perfectly on screens as small as 320px wide.

Real-World Impact: Case Studies and Results

Small Business Success Stories

Local Marketing Agency: Reduced 8-field contact form to 4 essential fields, changed CTA from "Submit" to "Get Free Marketing Audit," added privacy statement.


Before: 1.8% conversion rate

After: 4.2% conversion rate

Result: 133% improvement, 26 additional leads monthly


SaaS Startup: Removed phone field requirement, optimized for mobile, added progress indicator to signup flow.


Before: 2.1% trial signup rate

After: 5.3% trial signup rate

Result: 152% improvement, doubled trial volume


Professional Services: Added clear value proposition, social proof testimonials, streamlined intake form.


Before: 3.2% consultation request rate

After: 7.1% consultation request rate

Result: 122% improvement, $45,000 additional monthly revenue


Industry-Specific Optimization Results

Healthcare Practices: Average 89% improvement focusing on trust signals and HIPAA compliance messaging.

Financial Services: 156% average improvement emphasizing security, credentials, and free consultation positioning.

E-commerce: 67% improvement optimizing checkout forms, reducing abandonment through progress indicators and trust badges.

How to Use the Form Conversion Optimizer

Step 1: Choose Your Analysis Method

URL Analysis (Recommended for most users):


Navigate to your form page

Copy the complete URL from your browser

Paste into our analyzer

Click "Analyze Form (Free)"


HTML Analysis (For technical users):


Right-click on your form

Select "Inspect Element"

Find the <form> tag

Right-click → Copy → Copy outerHTML

Paste code into our analyzer


Step 2: Review Your Analysis Results

Our tool provides:


Current conversion rate based on form structure

Optimized conversion rate with all improvements

Improvement percentage and additional lead projections

Prioritized issue list ranked by impact

Before/after code examples for each recommendation


Step 3: Implement Quick Wins First

High-impact, low-effort improvements:


Remove or make phone fields optional

Change generic CTA button text

Add privacy assurance statement

Reduce field count to 3-4 essentials


Expected timeline: 30 minutes implementation, results visible within 24-48 hours.

Step 4: Advanced Optimizations

Medium-term improvements:


Add value proposition headlines

Implement social proof elements

Optimize mobile responsiveness

Create visual hierarchy with CSS


Long-term strategies:


A/B testing different approaches

Progressive profiling implementation

Multi-step form conversion

Advanced analytics integration


Industry-Specific Optimization Strategies

Marketing Agencies & Consultants

Focus areas: Lead qualification, expertise demonstration, free value delivery.

Winning CTAs: "Get Free Marketing Audit," "Schedule Strategy Session," "Download Free Guide"

Trust builders: Client logos, case study results, certification badges

Form strategy: Qualify leads with challenge/goal selection, minimize friction for initial contact

SaaS & Technology Companies

Focus areas: Trial conversion, feature benefit communication, technical credibility.

Winning CTAs: "Start Free Trial," "See Demo," "Get Instant Access"

Trust builders: Security certifications, uptime guarantees, customer testimonials

Form strategy: Progressive onboarding, social login options, clear trial terms

Healthcare & Medical Practices

Focus areas: HIPAA compliance, professional credibility, appointment scheduling ease.

Winning CTAs: "Book Free Consultation," "Schedule Appointment," "Get Health Assessment"

Trust builders: Doctor credentials, patient testimonials, security assurances

Form strategy: Insurance verification, symptom pre-screening, flexible scheduling options

Financial Services & Insurance

Focus areas: Security emphasis, regulatory compliance, free consultation positioning.

Winning CTAs: "Get Free Quote," "Schedule Financial Review," "Calculate Savings"

Trust builders: Licensing information, security badges, client success stories

Form strategy: Risk assessment questions, qualification criteria, clear next steps

E-commerce & Retail

Focus areas: Checkout optimization, guest checkout options, security assurance.

Winning CTAs: "Complete Purchase," "Secure Checkout," "Place Order"

Trust builders: SSL certificates, return policies, customer reviews

Form strategy: Minimal required fields, multiple payment options, progress indicators

Troubleshooting Common Issues

JavaScript-Loaded Forms

Problem: Forms loaded dynamically aren't detected by URL analysis.Solution: Use HTML analysis method after form loads, or analyze the direct form URL.

CORS and Security Restrictions

Problem: Some websites block automated analysis.Solution: Copy form HTML directly using browser developer tools.

Embedded Form Limitations

Problem: Third-party forms (Typeform, etc.) have limited customization options.Solution: Focus on surrounding page optimization, clear value propositions, and traffic quality.

Mobile Detection Issues

Problem: Desktop analysis may miss mobile-specific problems.Solution: Test forms on actual mobile devices, use browser developer tools mobile simulation.

Measuring Your Optimization Success

Key Metrics to Track

Primary Conversion Metrics:


Form completion rate (conversions ÷ form views)

Lead quality score (qualified leads ÷ total leads)

Cost per lead (ad spend ÷ leads generated)

Lead-to-customer conversion rate


Secondary Performance Indicators:


Time spent on form page

Form abandonment points

Mobile vs. desktop conversion rates

Traffic source conversion variations


A/B Testing Best Practices

Testing methodology:


Change one element at a time

Run tests for statistical significance (minimum 100 conversions per variation)

Test during consistent traffic periods

Document all changes and results


Priority testing sequence:


CTA button text variations

Field count reduction

Value proposition headlines

Form layout and design

Trust signal placement


ROI Calculation Framework

Monthly improvement calculation:


Current monthly visitors: 1,000

Current conversion rate: 2.3% = 23 leads

Optimized conversion rate: 4.8% = 48 leads

Additional leads: 25 per month

Lead value: $250 average

Monthly revenue increase: $6,250


Annual impact:


Additional annual leads: 300

Annual revenue increase: $75,000

Implementation cost: $0 (free tool)

ROI: Infinite (no cost investment)


Integration with Lead Source Tracking

Why Lead Source Attribution Matters

Form optimization is only half the equation. 40% of marketing budgets are wasted on ineffective channels due to poor lead source tracking. Our tool integrates with LeadSources to provide complete attribution visibility.

Combined benefits:


Higher conversion rates from optimized forms

Clear ROI data from accurate source tracking

Optimized ad spend allocation

Improved lead quality scoring


Implementation Strategy


Optimize forms using our free analyzer

Implement lead source tracking for attribution

Monitor performance across all channels

Scale successful campaigns with confidence


Expected results: 40% reduction in wasted ad spend + 50-200% form conversion improvement = 3-5x overall marketing ROI improvement.

The Future of Form Optimization

AI and Machine Learning Trends

Predictive optimization: AI will soon predict optimal form configurations based on visitor behavior, traffic source, and demographic data.

Dynamic personalization: Forms will automatically adjust field requirements, CTAs, and layouts based on individual user profiles.

Voice and conversational interfaces: Traditional forms will evolve into conversational experiences using chatbots and voice interfaces.

Privacy and Compliance Evolution

GDPR and CCPA impact: Stricter privacy regulations require more transparent data collection practices and explicit consent mechanisms.

Zero-party data strategies: Businesses will focus on voluntary information sharing through value exchanges rather than required form fields.

Cookieless tracking: Form optimization will rely more on first-party data and direct user feedback rather than third-party tracking.

Conclusion: Your Path to Form Conversion Success

Form optimization isn't just about tweaking a few fields – it's about understanding user psychology, removing friction, and building trust at the critical conversion moment. Our free Form Conversion Optimizer gives you the insights and specific recommendations needed to dramatically improve your lead generation results.

Your Next Steps:


Analyze your forms using our free tool (takes 30 seconds)

Implement quick wins first (phone field removal, CTA optimization)

Monitor results and track conversion improvements

Scale successful changes across all your forms

Integrate lead source tracking for complete attribution visibility


Expected Timeline and Results:


Week 1: Quick wins implementation, 20-50% improvement

Month 1: Advanced optimizations, 50-100% improvement

Month 3: A/B testing and refinement, 100-200% improvement

Ongoing: Continuous optimization and scaling


Remember: Every 1% improvement in form conversion rate directly impacts your bottom line. With the average business form converting at just 2-3%, there's enormous opportunity for improvement.

Start your optimization journey today with our free Form Conversion Optimizer – because every abandoned form represents lost revenue that could have been yours.

 

### Lead Source and Marketing Attribution Tracking in Bitrix24

Lead source and marketing attribution tracking in Bitrix24				
		You send your leads to Bitrix24 and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Bitrix24 for 100% of your leads.		
					What lead source and marketing attribution data can you send in Bitrix24?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Bitrix24.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Bitrix24				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Bitrix24				
		You can send to Bitrix24 the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Bitrix24? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Bitrix24.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24 using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Bitrix24? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Bitrix24.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Bitrix24.Create the equivalent custom fields in Bitrix24 and send your form data to Bitrix24 using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Bitrix24:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Breakcold

Lead source and marketing attribution tracking in Breakcold				
		You send your leads to Breakcold and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Breakcold for 100% of your leads.		
					What lead source and marketing attribution data can you send in Breakcold?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Breakcold.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Breakcold				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Breakcold				
		You can send to Breakcold the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Breakcold? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Breakcold.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Breakcold? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Breakcold.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Breakcold.Create the equivalent custom fields in Breakcold and send your form data to Breakcold using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Breakcold:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in LeadSquared

Lead source and marketing attribution tracking in LeadSquared				
		You send your leads to LeadSquared and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in LeadSquared for 100% of your leads.		
					What lead source and marketing attribution data can you send in LeadSquared?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into LeadSquared.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in LeadSquared				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to LeadSquared				
		You can send to LeadSquared the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with LeadSquared? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to LeadSquared.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to LeadSquared? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to LeadSquared.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to LeadSquared.Create the equivalent custom fields in LeadSquared and send your form data to LeadSquared using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to LeadSquared:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Kylas CRM

Lead source and marketing attribution tracking in Kylas CRM				
		You send your leads to Kylas CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Kylas CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Kylas CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Kylas CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Kylas CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Kylas CRM				
		You can send to Kylas CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Kylas CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Kylas CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Kylas CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Kylas CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Kylas CRM.Create the equivalent custom fields in Kylas CRM and send your form data to Kylas CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Kylas CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Thryv CRM

Lead source and marketing attribution tracking in Thryv CRM				
		You send your leads to Thryv CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Thryv CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Thryv CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Thryv CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Thryv CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Thryv CRM				
		You can send to Thryv CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Thryv CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Thryv CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Thryv CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Thryv CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Thryv CRM.Create the equivalent custom fields in Thryv CRM and send your form data to Thryv CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Thryv CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in SAP

Lead source and marketing attribution tracking in SAP				
		You send your leads to SAP and want to attribute each lead to its marketing source.
You may have already tried several solutions, but you still can’t get clean attribution because:

Asking your leads where they came from can't be trusted
UTM parameters get lost during the customer journey
Too many leads are attributed as "Direct" by default
Last-click attribution models ignore the real customer journey

In this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in SAP for 100% of your leads.		
					What lead source and marketing attribution data can you send in SAP?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.
When a user converts into a lead, LeadSources injects this attribution data into SAP.
Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.
LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).
LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:

No UTM parameter lost during complex customer journeys
Persistent attribution across subdomains
No need for dozens of hidden fields in your form
		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in SAP				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to SAP				
		You can send to SAP the following last-click data for each lead generated:

Channel
Source
UTM parameters: campaign, term, and content
Landing page
		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with SAP? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to SAP.
This requires an extra setup described in the guides below:

Add hidden fields to your form for each last-click data you want to send to SAP.
Create the equivalent custom fields in SAP and send your form data to SAP using Zapier.
								
					
						
				
					 What lead source and marketing attribution data can be sent to SAP? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:

Channel
Source
UTM parameters: campaign, term, and content
Page path: all the pages visited during that first session
Device
OS
Browser

You can send the following last-touch attribution data to SAP:

Channel
Source
UTM parameters: campaign, term, and content
Entry page
								
					
		Yes. You can send the attribution data collected by LeadSources to SAP.
This requires an extra setup described in the guides below:

Add hidden fields to your form for each last-click data you want to send to SAP.
Create the equivalent custom fields in SAP and send your form data to SAP using Zapier.
LeadSources collects the following lead source and attribution data for each lead you generate:

Channel
Source
UTM parameters: campaign, term, and content
Page path: all the pages visited during that first session
Device
OS
Browser

You can send the following last-touch attribution data to SAP:

Channel
Source
UTM parameters: campaign, term, and content
Entry page
		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in ClickUp CRM

Lead source and marketing attribution tracking in ClickUp CRM				
		You send your leads to ClickUp CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in ClickUp CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in ClickUp CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into ClickUp CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in ClickUp CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to ClickUp CRM				
		You can send to ClickUp CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ClickUp CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to ClickUp CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to ClickUp CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to ClickUp CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to ClickUp CRM.Create the equivalent custom fields in ClickUp CRM and send your form data to ClickUp CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to ClickUp CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Capsule CRM

Lead source and marketing attribution tracking in Capsule CRM				
		You send your leads to Capsule CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Capsule CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Capsule CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Capsule CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Capsule CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Capsule CRM				
		You can send to Capsule CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Capsule CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Capsule CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Capsule CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Capsule CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Capsule CRM.Create the equivalent custom fields in Capsule CRM and send your form data to Capsule CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Capsule CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Trello

Lead source and marketing attribution tracking in Trello				
		You send your leads to Trello and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Trello for 100% of your leads.		
					What lead source and marketing attribution data can you send in Trello?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Trello.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Trello				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Trello				
		You can send to Trello the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Trello? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Trello.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Trello? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Trello.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Trello.Create the equivalent custom fields in Trello and send your form data to Trello using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Trello:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in NetSuite CRM

Lead source and marketing attribution tracking in NetSuite CRM				
		You send your leads to NetSuite CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in NetSuite CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in NetSuite CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into NetSuite CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in NetSuite CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to NetSuite CRM				
		You can send to NetSuite CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with NetSuite CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to NetSuite CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to NetSuite CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to NetSuite CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to NetSuite CRM.Create the equivalent custom fields in NetSuite CRM and send your form data to NetSuite CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to NetSuite CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Apptivo CRM

Lead source and marketing attribution tracking in Apptivo CRM				
		You send your leads to Apptivo CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Apptivo CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Apptivo CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Apptivo CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Apptivo CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Apptivo CRM				
		You can send to Apptivo CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Apptivo CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Apptivo CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Apptivo CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Apptivo CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Apptivo CRM.Create the equivalent custom fields in Apptivo CRM and send your form data to Apptivo CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Apptivo CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Creatio CRM

Lead source and marketing attribution tracking in Creatio CRM				
		You send your leads to Creatio CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Creatio for 100% of your leads.		
					What lead source and marketing attribution data can you send in Creatio CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Creatio CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Creatio CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Creatio CRM				
		You can send to Creatio CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Creatio CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Creatio.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Creatio.Create the equivalent custom fields in Creatio and send your form data to Creatio using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Creatio CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Creatio.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Creatio.Create the equivalent custom fields in Creatio and send your form data to Creatio using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Creatio CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in monday CRM

Lead source and marketing attribution tracking in monday CRM				
		You send your leads to monday CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in monday CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in monday CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into monday CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in monday CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to monday CRM				
		You can send to monday CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with monday CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to monday CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to monday CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to monday CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to monday CRM.Create the equivalent custom fields in monday CRM and send your form data to monday CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to monday CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in ACT CRM

Lead source and marketing attribution tracking in ACT CRM				
		You send your leads to ACT CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in ACT CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in ACT CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into ACT CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in ACT CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to ACT CRM				
		You can send to ACT CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ACT CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to ACT CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to ACT CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to ACT CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to ACT CRM.Create the equivalent custom fields in ACT CRM and send your form data to ACT CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to ACT CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Zendesk Sell

Lead source and marketing attribution tracking in Zendesk Sell				
		You send your leads to Zendesk Sell and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Zendesk Sell for 100% of your leads.		
					What lead source and marketing attribution data can you send in Zendesk Sell?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Zendesk Sell.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Zendesk Sell				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Zendesk Sell				
		You can send to Zendesk Sell the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zendesk Sell? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Zendesk Sell.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Zendesk Sell? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Zendesk Sell.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Zendesk Sell.Create the equivalent custom fields in Zendesk Sell and send your form data to Zendesk Sell using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Zendesk Sell:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Sage CRM

Lead source and marketing attribution tracking in Sage CRM				
		You send your leads to Sage CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Sage CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Sage CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Sage CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Sage CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Sage CRM				
		You can send to Sage CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sage CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Sage CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Sage CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Sage CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Sage CRM.Create the equivalent custom fields in Sage CRM and send your form data to Sage CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Sage CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Close CRM

Lead source and marketing attribution tracking in Close CRM				
		You send your leads to Close CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Close CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Close CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Close CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Close CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Close CRM				
		You can send to Close CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Close CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Close CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Close CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Close CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Close CRM.Create the equivalent custom fields in Close CRM and send your form data to Close CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Close CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Copper CRM

Lead source and marketing attribution tracking in Copper CRM				
		You send your leads to Copper CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Copper CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Copper CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Copper CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Copper CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Copper CRM				
		You can send to Copper CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Copper CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Copper CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Copper CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Copper CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Copper CRM.Create the equivalent custom fields in Copper CRM and send your form data to Copper CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Copper CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in HubSpot CRM

Lead source and marketing attribution tracking in HubSpot CRM				
		You send your leads to HubSpot CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in HubSpot CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in HubSpot CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into HubSpot CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in HubSpot CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to HubSpot CRM				
		You can send to HubSpot CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with HubSpot CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to HubSpot CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to HubSpot CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to HubSpot CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to HubSpot CRM.Create the equivalent custom fields in HubSpot CRM and send your form data to HubSpot CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to HubSpot CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Sugar CRM

Lead source and marketing attribution tracking in Sugar CRM				
		You send your leads to Sugar CRM and want to attribute each lead to its marketing source.
You may have already tried several solutions, but you still can’t get clean attribution because:

Asking your leads where they came from can't be trusted
UTM parameters get lost during the customer journey
Too many leads are attributed as "Direct" by default
Last-click attribution models ignore the real customer journey

In this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Sugar CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Sugar CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.
When a user converts into a lead, LeadSources injects this attribution data into Sugar CRM.
Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.
LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).
LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:

No UTM parameter lost during complex customer journeys
Persistent attribution across subdomains
No need for dozens of hidden fields in your form
		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Sugar CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Sugar CRM				
		You can send to Sugar CRM the following last-click data for each lead generated:

Channel
Source
UTM parameters: campaign, term, and content
Landing page
		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Sugar CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Sugar CRM.
This requires an extra setup described in the guides below:

Add hidden fields to your form for each last-click data you want to send to Sugar CRM.
Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM using Zapier.
								
					
						
				
					 What lead source and marketing attribution data can be sent to Sugar CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:

Channel
Source
UTM parameters: campaign, term, and content
Page path: all the pages visited during that first session
Device
OS
Browser

You can send the following last-touch attribution data to Sugar CRM:

Channel
Source
UTM parameters: campaign, term, and content
Entry page
								
					
		Yes. You can send the attribution data collected by LeadSources to Sugar CRM.
This requires an extra setup described in the guides below:

Add hidden fields to your form for each last-click data you want to send to Sugar CRM.
Create the equivalent custom fields in Sugar CRM and send your form data to Sugar CRM using Zapier.
LeadSources collects the following lead source and attribution data for each lead you generate:

Channel
Source
UTM parameters: campaign, term, and content
Page path: all the pages visited during that first session
Device
OS
Browser

You can send the following last-touch attribution data to Sugar CRM:

Channel
Source
UTM parameters: campaign, term, and content
Entry page
		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Nimble CRM

Lead source and marketing attribution tracking in Nimble CRM				
		You send your leads to Nimble CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Nimble CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Nimble CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Nimble CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Nimble CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Nimble CRM				
		You can send to Nimble CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nimble CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Nimble CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Nimble CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Nimble CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Nimble CRM.Create the equivalent custom fields in Nimble CRM and send your form data to Nimble CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Nimble CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Nutshell CRM

Lead source and marketing attribution tracking in Nutshell CRM				
		You send your leads to Nutshell CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Nutshell CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Nutshell CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Nutshell CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Nutshell CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Nutshell CRM				
		You can send to Nutshell CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Nutshell CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Nutshell CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Nutshell CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Nutshell CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Nutshell CRM.Create the equivalent custom fields in Nutshell CRM and send your form data to Nutshell CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Nutshell CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Integrations

Native integrations				
		Connect LeadSources with your existing form builder in minutes. No complex setup, no hidden fields, no technical headaches.		
							
							
													
										Easy setup in minutes
									
								
													
										No coding required
									
						
					
							
									Live integrations
					
																														
		Typeform		
					
									Connect now
					
					
									Learn more
					
																														
		Jotform		
					
									Connect now
					
					
									Learn more
					
																														
		Gravity Forms		
					
									Connect now
					
					
									Learn more
					
																														
		Ninja Forms		
					
									Connect now
					
					
									Learn more
					
																														
		Cognito Forms		
					
									Connect now
					
					
									Learn more
					
																														
		WPForms		
					
									Connect now
					
					
									Learn more
					
																														
		Webflow Forms		
					
									Connect now
					
					
									Learn more
					
																														
		Elementor		
					
									Connect now
					
					
									Learn more
					
					
							
									Compatible with the following CRMs
					
																														
		Salesforce		
					
									Connect now
					
					
									Learn more
					
																														
		Pipedrive		
					
									Connect now
					
					
									Learn more
					
																														
		HubSpot		
					
									Connect now
					
					
									Learn more
					
																														
		Keap		
					
									Connect now
					
					
									Learn more
					
																														
		Insightly		
					
									Connect now
					
					
									Learn more
					
																														
		Agile CRM		
					
									Connect now
					
					
									Learn more
					
																														
		Sugar CRM		
					
									Connect now
					
					
									Learn more
					
																														
		Nimble CRM		
					
									Connect now
					
					
									Learn more
					
																														
		Nutshell CRM		
					
									Connect now
					
					
									Learn more
					
																														
		Freshworks		
					
									Connect now
					
					
									Learn more
					
																														
		Copper CRM		
					
									Connect now
					
					
									Learn more
					
																														
		Close CRM		
					
									Connect now
					
					
									Learn more

### Lead Source and Marketing Attribution Tracking in Freshworks CRM

Lead source and marketing attribution tracking in Freshworks CRM				
		You send your leads to Freshworks CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Freshworks CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Freshworks CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Freshworks CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Freshworks CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Freshworks CRM				
		You can send to Freshworks CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Freshworks CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Freshworks CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Freshworks CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Freshworks CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Freshworks CRM.Create the equivalent custom fields in Freshworks CRM and send your form data to Freshworks CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Freshworks CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Agile CRM

Lead source and marketing attribution tracking in Agile CRM				
		You send your leads to Agile CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Agile CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Agile CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Agile CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Agile CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Agile CRM				
		You can send to Agile CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Agile CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Agile CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Agile CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Agile CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Agile CRM.Create the equivalent custom fields in Agile CRM and send your form data to Agile CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Agile CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Insightly

Lead source and marketing attribution tracking in Insightly				
		You send your leads to Insightly and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Insightly for 100% of your leads.		
					What lead source and marketing attribution data can you send in Insightly?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Insightly.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Insightly				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Insightly				
		You can send to Insightly the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Insightly? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Insightly.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Insightly? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Insightly.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Insightly.Create the equivalent custom fields in Insightly and send your form data to Insightly using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Insightly:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Perfex

Lead source and marketing attribution tracking in Perfex				
		You send your leads to Perfex and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Perfex for 100% of your leads.		
					What lead source and marketing attribution data can you send in Perfex?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Perfex.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Perfex				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Perfex				
		You can send to Perfex the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Perfex? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Perfex.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Perfex? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Perfex.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Perfex.Create the equivalent custom fields in Perfex and send your form data to Perfex using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Perfex:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Keap

Lead source and marketing attribution tracking in Keap				
		You send your leads to Keap and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Keap for 100% of your leads.		
					What lead source and marketing attribution data can you send in Keap?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Keap.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Keap				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Keap				
		You can send to Keap the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Keap? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Keap.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Keap? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Keap.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Keap.Create the equivalent custom fields in Keap and send your form data to Keap using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Keap:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Microsoft Dynamics CRM

Lead source and marketing attribution tracking in Microsoft Dynamics CRM				
		You send your leads to Microsoft Dynamics CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Microsoft Dynamics CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Microsoft Dynamics CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Microsoft Dynamics CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Microsoft Dynamics CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Microsoft Dynamics CRM				
		You can send to Microsoft Dynamics CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Microsoft Dynamics CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Microsoft Dynamics CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Microsoft Dynamics CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Microsoft Dynamics CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Microsoft Dynamics CRM.Create the equivalent custom fields in Microsoft Dynamics CRM and send your form data to Microsoft Dynamics CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Microsoft Dynamics CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in ActiveCampaign CRM

Lead source and marketing attribution tracking in ActiveCampaign CRM				
		You send your leads to ActiveCampaign CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in ActiveCampaign CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in ActiveCampaign CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into ActiveCampaign CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in ActiveCampaign CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to ActiveCampaign CRM				
		You can send to ActiveCampaign CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with ActiveCampaign CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to ActiveCampaign CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to ActiveCampaign CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to ActiveCampaign CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to ActiveCampaign CRM.Create the equivalent custom fields in ActiveCampaign CRM and send your form data to ActiveCampaign CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to ActiveCampaign CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead Source and Marketing Attribution Tracking in Zoho CRM

Lead source and marketing attribution tracking in Zoho CRM				
		You send your leads to Zoho CRM and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Zoho CRM for 100% of your leads.		
					What lead source and marketing attribution data can you send in Zoho CRM?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Zoho CRM.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Zoho CRM				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Zoho CRM				
		You can send to Zoho CRM the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Zoho CRM? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Zoho CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Zoho CRM? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Zoho CRM.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Zoho CRM.Create the equivalent custom fields in Zoho CRM and send your form data to Zoho CRM using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Zoho CRM:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Salesforce

Lead source and marketing attribution tracking in Salesforce				
		You send your leads to Salesforce and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Salesforce for 100% of your leads.		
					What lead source and marketing attribution data can you send in Salesforce?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Salesforce.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Salesforce				
		You can send to Salesforce the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Salesforce.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Salesforce? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Salesforce.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Pipedrive

Lead source and marketing attribution tracking in Pipedrive				
		You send your leads to Pipedrive and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Pipedrive for 100% of your leads.		
					What lead source and marketing attribution data can you send in Pipedrive?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Pipedrive.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Pipedrive				
		You can send to Pipedrive the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Pipedrive.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Pipedrive? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Pipedrive.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Lead source Formidable Forms

Lead source Formidable Forms				
		Track the source of your leads in Formidable Forms.		
							
							
													
										Capture UTM parameters and referrer data in Formidable Forms
									
								
													
										Connect closed deals to their lead source
									
						
					
							
									Track Formidable Forms lead source - 14-day free trial!
					
																														
					Track the source of your leads in Formidable Forms				
		LeadSources tracks up to 7 lead source data directly in Formidable Forms.Select a channel to see it in action.		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
				
					Trusted by 100+ companies				
											
					Collect lead source data, make smarter decisions				
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
					Save in ad spent, increase lead volume.				
		Average results recorded by our clients after 6 months.		
			saved in ad spend			
				0
				%
			leads			
				+
				0
				%
			revenue per lead			
				+
				0
				%
					How to track lead source in Formidable Forms (4 steps)				
																														
					Step 1: Insert the tracking code				
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.		
																														
					Step 2: Add the hidden fields in Formidable Forms				
		Add the hidden fields in Formidable Forms for each lead source data. When a visitor submits your Formidable Forms, LeadSources stores the lead source data in the hidden field.		
																														
					Step 3: Send lead source data to your CRM (optional)				
		Connect Formidable Forms to your CRM to track the source of your sales and revenue.		
																														
					Step 4: Track revenue back to lead sources				
		Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.		
					Start tracking the source of your leads in Formidable Forms				
		Try it for free for 14 days!		
					
									Start Free Trial
					
		Compare plans		
					Documentation				
		Set up LeadSources in minutes with our documentation:🔗 Add LeadSources tracking to your website🔗 Add hidden fields to Formidable Forms🔗 Send lead source data to your CRM		
					Track all customer journeys in Formidable Forms				
		LeadSources tracks the source of your Formidable Forms leads, regardlesss where they come from. Implement Formidable Forms UTM trackingCapture Google Ads data in Formidable FormsCapture Facebook ads data in Formidable FormsTrack your LinkedIn ads in Formidable FormsCapture your TikTok ads in Formidable FormsTrack Instagram ads data in Formidable FormsCapture Google Analytics data in Formidable FormsTrack YouTube Ads data in Formidable Forms		
					Frequently asked questions				
												How does LeadSources track the source of my leads in Formidable Forms?
					LeadSources tracks and combines data from various sources (referrer and UTM parameters) to provide robust lead source data directly in Formidable Forms. 
												What data is collected in Formidable Forms by LeadSources?
					LeadSources captures up to 7 lead source data for each lead generated in Formidable Forms:ChannelSourceCampaignTermContentLanding pageLanding page subfolder
												Can I track the source of my leads in Formidable Forms if I don't use UTM parameters?
					Yes. When you can’t use UTM parameters (like in organic channels – Google, LinkedIn post, etc.) LeadSources will use the referrer to still captures the source of your leads in Formidable Forms. LeadSources will still provide you with:Channel (E.G.Organic Search, Paid Social)Source (example: Google.com, Bing.com)The landing page your visitor landedThe landing page subfolder (E.G. blog, service page, etc.)
												Where is the lead source data stored?
					LeadSources stores the lead source data in the submission page of Formidable Forms. From there, you can see the lead source data alongside the lead details (name, email, etc.).
												How can I create sales and revenue performance report?
					First, you need to send your leads to your CRM to track which leads converted into a sale.Then, simply download from your CRM the leads that transformed as customer – make sure to also download the revenue generated.Open the document on Excel or Google Sheets.Play with the data to measure the sales or revenue by channel, source, campaign, term, content, landing page, and landing page subfolder.
												How long does the free trial last?
					14 days. You can cancel at any time within your first 14 days, and you won’t be charged. After, you’ll be charged on monthly basis according to the plan you selected.
												Can I cancel at any time?
					Yes. There is no engagement. You can cancel your subscription at any time.

### Cognito Forms

How to track the source of your leads in Cognito Forms 				
		You're collecting leads through Cognito Forms, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Cognito Forms setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Cognito Forms
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Cognito Forms submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Cognito Forms				
					LeadDNA - Deep Lead Source Tracking				
		Every Cognito Forms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Cognito Forms. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Cognito Forms with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Cognito Forms
                One-click connection through our native Cognito Forms integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free
					
					Track all customer journeys in Cognito Forms				
		LeadSources tracks the full journey of your Cognito Forms leads, regardless where they come from. Cognito Forms UTM trackingCapture Google Ads in Cognito FormsCapture Facebook ads in Cognito FormsTrack your LinkedIn ads in Cognito FormsCapture your TikTok ads in Cognito FormsTrack Instagram ads in Cognito FormsTrack YouTube Ads in Cognito FormsTrack X ads in Cognito FormsTrack Reddit ads in Cognito Forms

### WPForms

How to track the source of your leads in WPForms				
		You're collecting leads through WPForms, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current WPForms setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in WPForms
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every WPForms submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for WPForms				
					LeadDNA - Deep Lead Source Tracking				
		Every WPForms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your WPForms. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your WPForms with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect WPForms
                One-click connection through our native WPForms integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free
					
					Track all customer journeys in WPForms				
		LeadSources tracks the full journey of your WPForms leads, regardless where they come from. WPForms UTM trackingCapture Google Ads in WPFormsCapture Facebook ads in WPFormsTrack your LinkedIn ads in WPFormsCapture your TikTok ads in WPFormsTrack Instagram ads in WPFormsTrack YouTube Ads in WPFormsTrack X ads in WPFormsTrack Reddit ads in WPForms

### Jotform

How to track the source of your leads in Jotform				
		You're collecting leads through Jotform, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Jotform setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Jotform
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Typeform submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Jotform				
					LeadDNA - Deep Lead Source Tracking				
		Every Jotform lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Jotform. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Jotform with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Jotform
                One-click connection through our native Jotform integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free
					
					Track all customer journeys in Jotform				
		LeadSources tracks the full journey of your Jotform leads, regardless where they come from. Jotform UTM trackingCapture Google Ads in JotformCapture Facebook ads in JotformTrack your LinkedIn ads in JotformCapture your TikTok ads in JotformTrack Instagram ads in JotformTrack YouTube Ads in JotformTrack X ads in JotformTrack Reddit ads in Jotform

### Gravity Forms

How to track the source of your leads in Gravity Forms				
		You're collecting leads through Gravity Forms, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Gravity Forms setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Gravity Forms
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Gravity Forms submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Gravity Forms				
					LeadDNA - Deep Lead Source Tracking				
		Every Gravity Forms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Gravity Forms. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Gravity Forms with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Gravity Forms
                One-click connection through our native Gravity Forms integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Track all customer journeys in Gravity Forms				
		LeadSources tracks the full journey of your Gravity Forms leads, regardless where they come from. Gravity Forms UTM trackingCapture Google Ads in Gravity FormsCapture Facebook ads in Gravity FormsTrack your LinkedIn ads in Gravity FormsCapture your TikTok ads in Gravity FormsTrack Instagram ads in Gravity FormsTrack YouTube Ads in Gravity FormsTrack X ads in Gravity FormsTrack Reddit ads in Gravity Forms		
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free

### Lead source Keap Forms

Lead source Keap Forms				
		Track the source of your leads in Keap Forms.		
							
							
													
										Capture UTM parameters and referrer data in Keap Forms
									
								
													
										Connect closed deals to their lead source
									
						
					
							
									Track Keap Forms lead source - 14-day free trial!
					
																														
					Track the source of your leads in Keap Forms				
		LeadSources tracks up to 7 lead source data directly in Keap Forms.Select a channel to see it in action.		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
				
					Trusted by 100+ companies				
											
					Collect lead source data, make smarter decisions				
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
					Save in ad spent, increase lead volume.				
		Average results recorded by our clients after 6 months.		
			saved in ad spend			
				0
				%
			leads			
				+
				0
				%
			revenue per lead			
				+
				0
				%
					How to track lead source in Keap Forms (4 steps)				
																														
					Step 1: Insert the tracking code				
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.		
																														
					Step 2: Add the hidden fields in Keap Forms				
		Add the hidden fields on Keap Forms for each lead source data. When a visitor submits your Keap forms, LeadSources stores the lead source data in the hidden field.		
																														
					Step 3: Send lead source data to your CRM (optional)				
		Connect Keap Forms to your CRM to track the source of your sales and revenue.		
																														
					Step 4: Track revenue back to lead sources				
		Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.		
					Start tracking the source of your leads in Keap Forms				
		Try it for free for 14 days!		
					
									Start Free Trial
					
		Compare plans		
					Documentation				
		Set up LeadSources in minutes with our documentation:🔗 Add LeadSources tracking to your website🔗 Add hidden fields to Keap Forms🔗 Send lead source data to your CRM		
					Track all customer journeys in Keap Forms				
		LeadSources tracks the source of your Keap Forms leads, regardlesss where they come from. Implement Keap Forms UTM trackingCapture Google Ads data in Keap FormsCapture Facebook ads data in Keap FormsTrack your LinkedIn ads in Keap FormsCapture your TikTok ads in Keap FormsTrack Instagram ads data in Keap FormsCapture Google Analytics data in Keap FormsTrack YouTube Ads data in Keap Forms		
					Frequently asked questions				
												How does LeadSources track the source of my leads in Keap Forms?
					LeadSources tracks and combines data from various sources (referrer and UTM parameters) to provide robust lead source data directly in Keap Forms. 
												What data is collected in Keap Forms by LeadSources?
					LeadSources captures up to 7 lead source data for each lead generated in Keap Forms:ChannelSourceCampaignTermContentLanding pageLanding page subfolder
												Can I track the source of my leads in Keap Forms if I don't use UTM parameters?
					Yes. When you can’t use UTM parameters (like in organic channels – Google, LinkedIn post, etc.) LeadSources will use the referrer to still captures the source of your leads in Keap Forms. LeadSources will still provide you with:Channel (E.G.Organic Search, Paid Social)Source (example: Google.com, Bing.com)The landing page your visitor landedThe landing page subfolder (E.G. blog, service page, etc.)
												Where is the lead source data stored?
					LeadSources stores the lead source data in the submission page of Keap Forms. From there, you can see the lead source data alongside the lead details (name, email, etc.).
												How can I create sales and revenue performance report?
					First, you need to send your leads to your CRM to track which leads converted into a sale.Then, simply download from your CRM the leads that transformed as customer – make sure to also download the revenue generated.Open the document on Excel or Google Sheets.Play with the data to measure the sales or revenue by channel, source, campaign, term, content, landing page, and landing page subfolder.
												How long does the free trial last?
					14 days. You can cancel at any time within your first 14 days, and you won’t be charged. After, you’ll be charged on monthly basis according to the plan you selected.
												Can I cancel at any time?
					Yes. There is no engagement. You can cancel your subscription at any time.

### Webflow

How to track the source of your leads in Webflow				
		You're collecting leads through Webflow, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Webflow setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Webflow
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Webflow submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Webflow				
					LeadDNA - Deep Lead Source Tracking				
		Every Webflow lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Webflow. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Webflow with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Webflow
                One-click connection through our native Webflow integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free
					
					Track all customer journeys in Webflow				
		LeadSources tracks the full journey of your Webflow leads, regardless where they come from. Webflow UTM trackingCapture Google Ads in WebflowCapture Facebook ads in WebflowTrack your LinkedIn ads in WebflowCapture your TikTok ads in WebflowTrack Instagram ads in WebflowTrack YouTube Ads in WebflowTrack X ads in WebflowTrack Reddit ads in Webflow

### Web developers

Deploy scalable lead source tracking solutions in minutes				
							
							
													
										Scalable lead source tracking
									
								
													
										Easy to deploy across your sites
									
								
													
										Integrates with popular form builders
									
						
					
									View demo
					
					
									Start free trial
					
																														
					Trusted by web developers				
											
					Why most web developers struggle to deploy lead source tracking				
							
							
													
										Challenging to gather all attribution data
									
								
													
										Incompatibility with other online form builders
									
								
													
										Building and maintaining complex attribution solutions drains your resources
									
						
					LeadSources connects every lead & sale to its source				
		We automatically capture the full source of every lead — from the channel to the exact ad and keyword.		
																														
		Simple script setupDeploy powerful lead source tracking in minutes (not days).		
																														
		Smart channel attributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Centralized Attribution LogicCollect UTM and referrer tracking in one place. No need to write custom logics.		
					Why developers use LeadSources				
						
					Scalable				
		Whether you manage 1 or 50 websites, reuse the same reliable system across projects and scale your workflows.		
						
					No debugging				
		Fewer moving parts means fewer bugs and support calls. Focus on delivering high-impact work, not chasing broken tracking.		
						
					Compabibility				
		LeadSources integrates with all popular form builders and CRMs.		
					Deploy your lead source tracking solution today				
		Easy to deploy across clients. No dev required. Full support included.		
					
									Start Free Trial
					
		Compare plans		
					Deploy powerful lead source tracking in 4 steps				
															
								
												Step 1: Insert the tracking code​
					Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.
															
								
												Step 2: Add the hidden fields
					Add a hidden field in your form for each lead source you want to track.When a visitor submits your form, LeadSources stores the lead source data in the hidden field:
															
								
												Step 3: Send lead source data to your CRM (optional)
					Connect your form to a CRM to track the source of your sales and revenue.
															
								
												Step 4: Track revenue back to lead sources
					Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.
					Connect LeadSources with your current form builder				
																														
																														
																														
																														
		See all integrations

### Marketing

Your Marketing Team Deserves Better Lead Attribution.				
		Connect every lead and sale back to your marketing efforts — and save on ad spend.		
					
									View demo
					
					
									Start free trial
					
		Easy to deploy. No dev required.		
																														
					Trusted by leading marketing teams				
											
					48% of marketing teams struggle to track the source of their leads				
							
							
													
										Can't know which channels, campaigns, or ads generate paying customers
									
								
													
										Can't optimize marketing budgets effectively
									
								
													
										Can't scale what's working or cut what isn't
									
						
					LeadSources connects every lead & sale to its source				
		We automatically capture the full source of every lead — from the channel to the exact ad and keyword.		
																														
		Smart channel attributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where leads came from.		
																														
		Measure ROASLink client's revenue back to lead sources to measure your ROI and ROAS across channels, campaigns, keywords, and ads.		
					Why marketing teams love LeadSources​				
		LeadSources provides marketing teams with powerful insights.		
						
					Save ad spend				
		Identify ads that drive sales and eliminate waste. Focus your budget where it matters most.		
						
					Increase sales				
		Optimizing the right sources and drive real revenue growth.		
						
					Get the credit you deserve				
		Showcase the contribution of your team with hard numbers.		
					Connect LeadSources with your current form builder				
		LeadSources is compatible with all popular online form builders and CRMs		
																														
																														
																														
																														
		See all integrations		
					Start tracking the source of your leads today				
		Easy to deploy. No dev required. Full support included.		
					
									Start Free Trial
					
		Compare plans		
						
					Save ad spend				
		Identify ads that drive sales and eliminate waste. Focus your budget where it matters most.		
						
					Increase sales				
		Optimizing the right sources and drive real revenue growth.		
						
					Get the credit you deserve				
		Showcase the contribution of your team with hard numbers.

### Request demo

Start free trial
					
			Let's get your demo started		
		Share a few details in the form so we can assist you and your company more effectively.

### Contact sales

Find the perfect fit				
		Schedule a call with our team to explore your lead source tracking needs, and how LeadSources can reduce your ad spend.Trusted by more than 100 marketing teams

### Typeform

How to track the source of your leads in Typeform				
		You're collecting leads through Typeform, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Typeform setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Typeform
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Typeform submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Typeform				
					LeadDNA - Deep Lead Source Tracking				
		Every Typeform lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Typeform. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Typeform with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Typeform
                One-click connection through our native Typeform integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Track all customer journeys in Typeform				
		LeadSources tracks the full journey of your Typeform leads, regardless where they come from. Implement Typeform UTM trackingCapture Google Ads in TypeformCapture Facebook ads in TypeformTrack your LinkedIn ads in TypeformCapture your TikTok ads in TypeformTrack Instagram ads in TypeformTrack YouTube Ads in TypeformTrack X ads in TypeformTrack Reddit ads in Typeform		
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free

### ACCEPTABLE USE POLICY

Last updated October 23, 2024



This Acceptable Use Policy ("Policy") is part of our Terms and Conditions ("Legal Terms") and should therefore be read alongside our main Legal Terms: https://leadsources.io/terms-and-conditions. 



If you do not agree with these Legal Terms, please refrain from using our Services. Your continued use of our Services implies acceptance of these Legal Terms.



Please carefully review this Policy which applies to any and all:



(a) uses of our Services (as defined in "Legal Terms")



(b) forms, materials, consent tools, comments, post, and all other content available on the Services ("Content")



WHO WE ARE



We are Elevate THT LTD ("Company," "we," "us," or "our") a company registered in Cyprus at Modestou Panteli 3, Paphos 8020. We operate the website https://leadsources.io (the "Site"), as well as any other related products and services that refer or link to this Policy (collectively, the "Services").



USE OF THE SERVICES



When you use the Services, you warrant that you will comply with this Policy and with all applicable laws.



You also acknowledge that you may not:




Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us.



Make any unauthorized use of the Services, including collecting usernames and/or email addresses of users by electronic or other means for the purpose of sending unsolicited email, or creating user accounts by automated means or under false pretenses.



Circumvent, disable, or otherwise interfere with security-related features of the Services, including features that prevent or restrict the use or copying of any Content or enforce limitations on the use of the Services and/or the Content contained therein.



Engage in unauthorized framing of or linking to the Services.



Trick, defraud, or mislead us and other users, especially in any attempt to learn sensitive account information such as user passwords.



Make improper use of our Services, including our support services or submit false reports of abuse or misconduct.



Engage in any automated use of the Services, such as using scripts to send comments or messages, or using any data mining, robots, or similar data gathering and extraction tools.



Interfere with, disrupt, or create an undue burden on the Services or the networks or the Services connected.



Attempt to impersonate another user or person or use the username of another user.



Use any information obtained from the Services in order to harass, abuse, or harm another person.



Use the Services as part of any effort to compete with us or otherwise use the Services and/or the Content for any revenue-generating endeavor or commercial enterprise.



Decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Services, except as expressly permitted by applicable law.



Attempt to bypass any measures of the Services designed to prevent or restrict access to the Services, or any portion of the Services.



Harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Services to you.



Delete the copyright or other proprietary rights notice from any Content.



Copy or adapt the Services’ software, including but not limited to Flash, PHP, HTML, JavaScript, or other code.



Upload or transmit (or attempt to upload or to transmit) viruses, Trojan horses, or other material, including excessive use of capital letters and spamming (continuous posting of repetitive text), that interferes with any party’s uninterrupted use and enjoyment of the Services or modifies, impairs, disrupts, alters, or interferes with the use, features, functions, operation, or maintenance of the Services.



Upload or transmit (or attempt to upload or to transmit) any material that acts as a passive or active information collection or transmission mechanism, including without limitation, clear graphics interchange formats ("gifs"), 1×1 pixels, web bugs, cookies, or other similar devices (sometimes referred to as "spyware" or "passive collection mechanisms" or "pcms").



Except as may be the result of standard search engine or Internet browser usage, use, launch, develop, or distribute any automated system, including without limitation, any spider, robot, cheat utility, scraper, or offline reader that accesses the Services, or using or launching any unauthorized script or other software.



Disparage, tarnish, or otherwise harm, in our opinion, us and/or the Services.



Use the Services in a manner inconsistent with any applicable laws or regulations.



Sell or otherwise transfer your profile.




Subscriptions



If you subscribe to our Services, you understand, acknowledge, and agree that you may not, except if expressly permitted:




Engage in any use, including modification, copying, redistribution, publication, display, performance, or retransmission, of any portions of any Services, other than as expressly permitted by this Policy, without the prior written consent of Elevate THT LTD, which consent Elevate THT LTD may grant or refuse in its sole and absolute discretion.



Reconstruct or attempt to discover any source code or algorithms of the Services, or any portion thereof, by any means whatsoever.



Provide, or otherwise make available, the Services to any third party.



Intercept any data not intended for you.



Damage, reveal, or alter any user's data, or any other hardware, software, or information relating to another person or entity.



Using the Leadsources tracking code on other websites than the one associated with the user's account.




CONSEQUENCES OF BREACHING THIS POLICY



The consequences for violating our Policy will vary depending on the severity of the breach and the user's history on the Services, by way of example:We may, in some cases, give you a warning, however, if your breach is serious or if you continue to breach our Legal Terms and this Policy, we have the right to suspend or terminate your access to and use of our Services and, if applicable, disable your account. We may also notify law enforcement or issue legal proceedings against you when we believe that there is a genuine risk to an individual or a threat to public safety.



We exclude our liability for all action we may take in response to any of your breaches of this Policy.



HOW CAN YOU CONTACT US ABOUT THIS POLICY?



If you have any further questions or comments, you may contact us by:



Email: marc-antoine@leadsources.io

### Disclaimer

Last updated October 23, 2024



WEBSITE DISCLAIMER



The information provided by Elevate THT LTD ("we," "us," or "our") on https://leadsources.io (the "Site") is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK.



EXTERNAL LINKS DISCLAIMER



The Site may contain (or you may be sent through the Site) links to other websites or content belonging to or originating from third parties or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us. WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR THE ACCURACY OR RELIABILITY OF ANY INFORMATION OFFERED BY THIRD-PARTY WEBSITES LINKED THROUGH THE SITE OR ANY WEBSITE OR FEATURE LINKED IN ANY BANNER OR OTHER ADVERTISING. WE WILL NOT BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES.



AFFILIATES DISCLAIMER



The Site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links. Our affiliates include the following:




High Level




TESTIMONIALS DISCLAIMER



The Site may contain testimonials by users of our products and/or services. These testimonials reflect the real-life experiences and opinions of such users. However, the experiences are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences. YOUR INDIVIDUAL RESULTS MAY VARY.



The testimonials on the Site are submitted in various forms such as text, audio and/or video, and are reviewed by us before being posted. They appear on the Site verbatim as given by the users, except for the correction of grammar or typing errors. Some testimonials may have been shortened for the sake of brevity where the full testimonial contained extraneous information not relevant to the general public.



The views and opinions contained in the testimonials belong solely to the individual user and do not reflect our views and opinions. We are not affiliated with users who provide testimonials, and users are not paid or otherwise compensated for their testimonials.

### Cookie Policy

Last updated October 23, 2024



This Cookie Policy explains how ELEVATE THT LTD ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://leadsources.io ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.



In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.



What are cookies?



Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.



Cookies set by the website owner (in this case, Leadsources) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.



Why do we use cookies?



We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.



How can I control cookies?



You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.



The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.



The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):



Analytics and customization cookies:



These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.



Name:s7Purpose:Gather data regarding site usage and user behavior on the website.Provider:leadsources.ioService:Adobe AnalyticsType:html_session_storageExpires in:session



Name:s7Purpose:Gather data regarding site usage and user behavior on the website.Provider:.app.leadsources.ioService:Adobe AnalyticsType:http_cookieExpires in:3 days



Unclassified cookies:



These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.



Name:nitroCachedPageProvider:leadsources.ioType:http_cookieExpires in:session



Name:marc-antoine_u1mainProvider:.app.leadsources.ioType:http_cookieExpires in:session



Name:elementorProvider:leadsources.ioType:html_local_storageExpires in:persistent



Name:marc-antoine_live_u2mainProvider:.app.leadsources.ioType:http_cookieExpires in:3 days



How can I control cookies on my browser?



As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:




Chrome



Internet Explorer



Firefox



Safari



Edge



Opera




In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:




Digital Advertising Alliance



Digital Advertising Alliance of Canada



European Interactive Digital Advertising Alliance




What about other tracking technologies, like web beacons?



Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.



Do you use Flash cookies or Local Shared Objects?



Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.



If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).



Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.



Do you serve targeted advertising?



Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.



How often will you update this Cookie Policy?



We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.



The date at the top of this Cookie Policy indicates when it was last updated.



Where can I get further information?



If you have any questions about our use of cookies or other technologies, please contact us at:



marc-antoine@leadsources.io

### About us

Helping CMOs save on ad spend since 2019				
		Leadsources is born from the issue we faced in tracking the results of our marketing campaigns while serving our clients.As our clients experienced great benefits in using our lead source tracking solution, we made it available to entrepreneurs outside our clients' ecosystem.As of today, our lead source tracking solution has helped dozens of entrepreneurs save tens of thousands of dollars on their ad spend, gain insight into their leads, and create insightful performance reports.		
					Meet the team				
																														
		Marc-Antoine ThiriatFounder & Product ManagerLinkedIn		
																														
		Maria KemitziCo-founder & Marketing ManagerLinkedIn

### Privacy Policy

Last updated October 23, 2024



This Privacy Notice for Elevate THT LTD ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:




Visit our website at https://leadsources.io, or any website of ours that links to this Privacy Notice





Use Leadsources. A lead source tracking SaaS





Engage with us in other related ways, including any sales, marketing, or events




Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at marc-antoine@leadsources.io.



SUMMARY OF KEY POINTS



This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.



What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.



Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.



Do we collect any information from third parties? We do not collect any information from third parties.



How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.



In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your personal information.



How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.



What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.



How do you exercise your rights? The easiest way to exercise your rights is by visiting https://app.leadsources.io/dashboard?menu=account, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.



Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.



TABLE OF CONTENTS



1. WHAT INFORMATION DO WE COLLECT?



2. HOW DO WE PROCESS YOUR INFORMATION?



3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?



4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?



5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?



6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?



7. HOW LONG DO WE KEEP YOUR INFORMATION?



8. HOW DO WE KEEP YOUR INFORMATION SAFE?



9. DO WE COLLECT INFORMATION FROM MINORS?



10. WHAT ARE YOUR PRIVACY RIGHTS?



11. CONTROLS FOR DO-NOT-TRACK FEATURES



12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?



13. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?



14. DO WE MAKE UPDATES TO THIS NOTICE?



15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?



16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?



1. WHAT INFORMATION DO WE COLLECT?



Personal information you disclose to us



In Short: We collect personal information that you provide to us.



We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.



Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:




names





email addresses





passwords





billing addresses





debit/credit card numbers




Sensitive Information. We do not process sensitive information.



Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/en-cy/privacy.



All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.



Information automatically collected



In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.



We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.



Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: https://leadsources.io/cookie-policy.



The information we collect includes:




Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).





Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.





Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.





Demographics. __________




2. HOW DO WE PROCESS YOUR INFORMATION?



In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.



We process your personal information for a variety of reasons, depending on how you interact with our Services, including:




To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.





To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.





To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.





To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.





To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.





To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.





To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. For more information see our Cookie Notice: https://leadsources.io/cookie-policy.





To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.





To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.





To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.





To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.




3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?



In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.



If you are located in the EU or UK, this section applies to you.



The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:




Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.





Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.





Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:





Send users information about special offers and discounts on our products and services





Develop and display personalized and relevant advertising content for our users





Analyze how our Services are used so we can improve them to engage and retain users





Support our marketing activities





Diagnose problems and/or prevent fraudulent activities





Understand how our users use our products and services so we can improve user experience





Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.





Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.




If you are located in Canada, this section applies to you.



We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.



In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:




If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way





For investigations and fraud detection and prevention





For business transactions provided certain conditions are met





If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim





For identifying injured, ill, or deceased persons and communicating with next of kin





If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse





If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province





If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records





If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced





If the collection is solely for journalistic, artistic, or literary purposes





If the information is publicly available and is specified by the regulations




4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?



In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.



Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work.



The categories of third parties we may share personal information with are as follows:




Payment Processors





Ad Networks





Cloud Computing Services





Communication & Collaboration Tools





Data Analytics Services





Data Storage Service Providers





Retargeting Platforms





User Account Registration & Authentication Services




We also may need to share your personal information in the following situations:




Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.




5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?



In Short: We may use cookies and other tracking technologies to collect and store your information.



We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.



We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.



To the extent these online tracking technologies are deemed to be a "sale"/"sharing" (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section "DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?"



Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: https://leadsources.io/cookie-policy.



Google Analytics



We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.



6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?



In Short: We may transfer, store, and process your information in countries other than your own.



Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information (see "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?" above), in the United States, Ireland, and other countries.



If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.



European Commission's Standard Contractual Clauses:



We have implemented measures to protect your personal information, including by using the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.



7. HOW LONG DO WE KEEP YOUR INFORMATION?



In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.



We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.



When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.



8. HOW DO WE KEEP YOUR INFORMATION SAFE?



In Short: We aim to protect your personal information through a system of organizational and technical security measures.



We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.



9. DO WE COLLECT INFORMATION FROM MINORS?



In Short: We do not knowingly collect data from or market to children under 18 years of age.



We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at marc-antoine@leadsources.io.



10. WHAT ARE YOUR PRIVACY RIGHTS?



In Short: Depending on your state of residence in the US or in some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.



In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.



We will consider and act upon any request in accordance with applicable data protection laws.



If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.



If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.



Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.



However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.



Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.



Account Information



If you would at any time like to review or change the information in your account or terminate your account, you can:




Log in to your account settings and update your user account.




Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.



Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice: https://leadsources.io/cookie-policy.



If you have questions or comments about your privacy rights, you may email us at marc-antoine@leadsources.io.



11. CONTROLS FOR DO-NOT-TRACK FEATURES



Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.



California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.



12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?



In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Montana, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.



Categories of Personal Information We Collect



We have collected the following categories of personal information in the past twelve (12) months:



CategoryExamplesCollectedA. IdentifiersContact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account nameYES



B. Personal information as defined in the California Customer Records statuteName, contact information, education, employment, employment history, and financial informationYES



C. Protected classification characteristics under state or federal lawGender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic dataNOD. Commercial informationTransaction information, purchase history, financial details, and payment informationNOE. Biometric informationFingerprints and voiceprintsNOF. Internet or other similar network activityBrowsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisementsYESG. Geolocation dataDevice locationYESH. Audio, electronic, sensory, or similar informationImages and audio, video or call recordings created in connection with our business activitiesNOI. Professional or employment-related informationBusiness contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with usNOJ. Education InformationStudent records and directory informationNOK. Inferences drawn from collected personal informationInferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristicsNOL. Sensitive personal InformationNO



We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:




Receiving help through our customer support channels;





Participation in customer surveys or contests; and





Facilitation in the delivery of our Services and to respond to your inquiries.




We will use and retain the collected personal information as needed to provide the Services or for:




Category A - As long as the user has an account with us





Category B - As long as the user has an account with us





Category F - Until the user requests the deletion of his/her personal data





Category G - Until the user requests the deletion of his/her personal data




Sources of Personal Information



Learn more about the sources of personal information we collect in "WHAT INFORMATION DO WE COLLECT?"



How We Use and Share Personal Information



Learn about how we use your personal information in the section, "HOW DO WE PROCESS YOUR INFORMATION?"



We collect and share your personal information through:




Targeting cookies/Marketing cookies




Will your information be shared with anyone else?



We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"



We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.



We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. 



We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve (12) months:




Category A. Identifiers





Category B. Personal information as defined in the California Customer Records law





Category F. Internet or other electronic network activity information





Category G. Geolocation data




The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"



Your Rights



You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:




Right to know whether or not we are processing your personal data





Right to access your personal data





Right to correct inaccuracies in your personal data





Right to request the deletion of your personal data





Right to obtain a copy of the personal data you previously shared with us





Right to non-discrimination for exercising your rights





Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")




Depending upon the state where you live, you may also have the following rights:




Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California's and Delaware's privacy law)





Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Oregon’s privacy law)





Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California’s privacy law)





Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida’s privacy law)




How to Exercise Your Rights



To exercise these rights, you can contact us by visiting https://app.leadsources.io/dashboard?menu=account, by emailing us at marc-antoine@leadsources.io, or by referring to the contact details at the bottom of this document.



We will honor your opt-out preferences if you enact the Global Privacy Control (GPC) opt-out signal on your browser.



Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.



Request Verification



Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.



If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.



Appeals



Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at marc-antoine@leadsources.io. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.



California "Shine The Light" Law



California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?"



13. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?



In Short: You may have additional rights based on the country you reside in.



Australia and New Zealand



We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act).



This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.



If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular:




offer you the products or services that you want





respond to or help with your requests





manage your account with us





confirm your identity and protect your account




At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?"



If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand's Privacy Principles to the Office of New Zealand Privacy Commissioner.



Republic of South Africa



At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?"



If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are:



The Information Regulator (South Africa)



General enquiries: enquiries@inforegulator.org.za



Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za & POPIAComplaints@inforegulator.org.za



14. DO WE MAKE UPDATES TO THIS NOTICE?



In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.



We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.



15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?



If you have questions or comments about this notice, you may email us at marc-antoine@leadsources.io or contact us by post at:



Elevate THT LTDModestou Panteli 3Paphos 8020Cyprus



16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?



Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: https://app.leadsources.io/dashboard?menu=account.

### Blog

The lead source tracking blog				
		Get detailed insight on how to track the source of your leads on 100+ apps. Get lead tracking tips from our guides.


## My Templates

### SEO - Template

Track SEO leads				
		You’re generating leads on your website but don’t know which ones came from your SEO efforts.With LeadSources, you can identify which lead came from your SEO efforts, and which search engine it came from.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Google analytics  setup leaves you guessing about which leada cames from SEO.
        
            
                    Unknown lead sources:
                    Google Analytics doesn't show which leads were generated from SEO
            
            
                    Wasted marketing spend:
                    Can't quantify the revenue generated by your SEO traffic
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which leads were generated by your SEO efforts
            
            
                    Optimized campaigns:
                    Invest into your SEO efforts according to its real ROI
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact search engine that generated it.		
							
							
													
										Channel & Source
									
								
													
										UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks your SEO leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see the leads generated by my SEO traffic? 
			
			
						
									Google Analytics only reports aggregate SEO lead counts. It does not provide data linking individual leads to the exact channel or search engine that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source,  UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my SEO efforts? 
			
			
						
									With lead-level data, you can:Know exactly which leads came from your SEO effortsCalculate the realy ROI of your SEO channel (once your SEO leads turn into paid customers) Scale your SEO channel according to real dataUnderstand the full customer journey (all touchpoints before form submission)								
					
		Google Analytics only reports aggregate SEO lead counts. It does not provide data linking individual leads to the exact channel or search engine that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source,  UTM parameters, device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which leads came from your SEO effortsCalculate the realy ROI of your SEO channel (once your SEO leads turn into paid customers) Scale your SEO channel according to real dataUnderstand the full customer journey (all touchpoints before form submission)		
					Start tracking your SEO leads today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### Facebook ads - Template

Track the source of your Facebook ads leads				
		You’re generating leads from Facebook ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific Facebook campaign, adset, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Facebook Business Manager setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Facebook  doesn't show which ad  generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Facebook lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which Facebook campaign, adset, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting ads, and pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for Facebook ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Facebook campaign, adset, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										Facebook UTM parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your Facebook leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with Facebook ads alone? 
			
			
						
									Facebook only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Facebook campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my Facebook campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from Facebook doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path								
					
		Facebook only reports aggregate lead counts at the campaign, adset or ad level — it does not provide data linking individual leads to the exact campaign, adset, or ad that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Facebook campaign, adset, and ad (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, adsets or ads bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead to the:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### Google Ads - template

Track the source of your Google Ads leads				
		You’re generating leads from Google Ads but don’t know which campaign generated each one.With LeadSources, you can attribute each lead to the specific Google Ads campaign, keyword, and ad that generated it.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Google Ads/Google analytics  setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    Google Ads doesn't show which campaign generated each lead
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Google Ads lead comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which Google Ads campaign, keyword, and ad generated each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting keywords and ads, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful lead tracking features for Google Ads				
					LeadDNA - Deep Lead Source Tracking				
		Every lead generated comes with a rich profile of 9 comprehensive data points, including the exact Google Ads campaign, keyword, and ad that generated it.		
							
							
													
										Channel & Source
									
								
													
										Google Ads parameters
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your form. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your form builder with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up for Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Your Form
                One-click connection with your form using our native integrations.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Compatible with your form builder				
		LeadSources tracks the source of your Google Ads leads for the following form buildersCognito FormsGravity FormsElementorJotformNinja FormsTypeformWebflowWPForms		
					Frequently asked questions				
						
				
					 Why can’t I see which campaign generated each lead with Google Ads alone? 
			
			
						
									Google Ads only reports aggregate lead counts at the campaign, ad or keyword level — it does not provide data linking individual leads to the exact campaign, ad, or keyword that produced them.								
					
						
				
					 How does LeadSources solve this problem? 
			
			
						
									LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Google Ads campaign, ad, and keyword (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.								
					
						
				
					 What benefit does tracking lead-level data bring to my Google Ads campaigns? 
			
			
						
									With lead-level data, you can:Know exactly which campaigns, ads or keywords bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)								
					
						
				
					 What if the visitor landing from Google Ads doesn’t have UTM parameters in the URL? 
			
			
						
									If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:ChannelSourceDeviceOSBrowserPage path								
					
		Google Ads only reports aggregate lead counts at the campaign, ad or keyword level — it does not provide data linking individual leads to the exact campaign, ad, or keyword that produced them.LeadSources captures detailed source data for each session a lead had with your website,  including channel, source, Google Ads campaign, ad, and keyword (via UTM parameters), device, OS, browser and full page path.When a form is submitted, that data is attached to the lead so you know exactly where it came from.With lead-level data, you can:Know exactly which campaigns, ads or keywords bring actual leadsIdentify high‑converting vs low‑converting campaigns and optimize budget accordinglyUnderstand the full customer journey (all touchpoints before form submission)If no UTM parameters are present, LeadSources can still attribute the lead by using the referrer information (e.g. the referring site or search engine) — so you still get source data even without UTM tags:ChannelSourceDeviceOSBrowserPage path		
					Map your complete lead journey today				
		Try LeadSources for 14 days for free		
					
									Try it for free

### CRM - LinkedIn ad parameters (template)

How to track LinkedIn ad parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerYou're running LinkedIn ads and sending leads into Pipedrive, but you can’t see which ad produced which lead.Without clear tracking, you end up spending on multiple LinkedIn ads without knowing which ones actually drive revenue.In this article, we will go through a simple method that links every lead to the exact LinkedIn campaign group, campaign, and ad that generated it.		
					Capture LinkedIn ad parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks LinkedIn ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the LinkedIn ad parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice data LeadSources automatic attribution works for LinkedIn, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No LinkedIn ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a LinkedIn ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track LinkedIn ad parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the LinkedIn ad parameters for every lead you generate.		
																														
					Step 4: Send the LinkedIn ad parameters to Pipedrive				
		You can send to Pipedrive the following LinkedIn ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send LinkedIn ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.								
					
						
				
					 What LinkedIn ad parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send LinkedIn ad parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Pipedrive.								
					
		Yes. You can send LinkedIn ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.LeadSources collects the following LinkedIn ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks LinkedIn ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including LinkedIn ad parameters) in Pipedrive.		
					Ready to uncover what LinkedIn ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### CRM - Facebook ad parameters (template)

How to track Facebook ad parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Facebook Campaign Manager and sending them to Pipedrive, but you don’t know which exact campaign, ad set, or ad generated each lead.Facebook only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can’t connect that revenue to the specific Facebook campaign, ad set, or ad.In this article, I will show you a method to capture Facebook ad parameters in Pipedrive for each lead.		
					Capture Facebook ad parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks Facebook ad parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Facebook ad parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice data LeadSources automatic attribution works for Facebook, as well as other channels: PPC, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Facebook ad parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Facebook ad, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Facebook ad parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Facebook ad parameters for every lead you generate.		
																														
					Step 4: Send the Facebook ad parameters to Pipedrive				
		You can send to Pipedrive the following Facebook ad parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send Facebook ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.								
					
						
				
					 What Facebook ad parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send Facebook ad parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Pipedrive.								
					
		Yes. You can send Facebook ad parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.LeadSources collects the following Facebook ad parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Facebook ad parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Facebook ad parameters) in Pipedrive.		
					Ready to uncover what Facebook ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### CRM - Google Ads parameters (template)

How to track Google Ads parameters in Pipedrive				
		Watch lead source tracking in action👉 View trackerYou are generating leads from Google Ads and sending them to Pipedrive, but you don't know which exact campaign, keyword, or ad generated each lead.Google Ads only provides the aggregated number of leads generated from a campaign. Once a lead turns into a paid customer, however, you can't connect that revenue to the specific Google Ads campaign, keyword, or ad.In this article, I will present a method to capture Google Ads UTM parameters in Pipedrive for each lead.		
					Capture Google Ads parameters in Pipedrive				
		LeadSources is a marketing attribution software that tracks Google Ads UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the Google Ads UTM parameters contained in the URL into Pipedrive.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice data LeadSources automatic attribution works for Google Ads, as well as other channels: SMM, SEO, social, PR, emailing, etc.LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No Google Ads parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a Google Ads, and leaves without filling out your form.Four months later, that same user returns to your site from an organic search, and fills out your form.LeadSources remembers all previous visits and provides a complete lead source report containing comprehensive lead source data for every session that occurred (from first click to form submission).Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.You can then calculate the exact ROI for each channel that contributed to the sale. 		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track Google Ads UTM parameters in Pipedrive				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the Google Ads UTM parameters for every lead you generate.		
																														
					Step 4: Send the Google Ads UTM parameters to Pipedrive				
		You can send to Pipedrive the following Google Ads UTM parameters for each lead:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Pipedrive? 
			
			
						
									Yes. You can send Google Ads UTM parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.								
					
						
				
					 What Google Ads UTM parameters are sent in Pipedrive? 
			
			
						
									LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Pipedrive? 
			
			
						
									As multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Pipedrive.								
					
		Yes. You can send Google Ads UTM parameters to Pipedrive using LeadSources:Add hidden fields to your form for each last-click data you want to send to Pipedrive.Create the equivalent custom fields in Pipedrive and send your form data to Pipedrive.LeadSources collects the following Google Ads UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Pipedrive:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks Google Ads UTM parameters throughout the entire customer journey (from first click to lead submission). This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including Google Ads parameters) in Pipedrive.		
					Ready to uncover what Google Ads drive your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### CRM - UTM parameters (template)

How to track UTM parameters in Salesforce				
		Watch lead source tracking in action👉 View trackerHow to send UTM campaign, term and content in Salesforce?You generate leads on your website that are sent to Salesforce, and you want to associate each lead with the UTM parameters contained in the URL.However, there are a few challenges:You don’t have a reliable way to capture the UTM parameters for each leadThe UTM parameters get lost when a user navigates your site before submitting your formIn this article, I will show you how to capture UTM parameters in Salesforce for each lead — even if they visited multiple pages on your site, or even months before submitting the form.		
					Capture UTM parameters in Salesforce				
		LeadSources is a marketing attribution software that tracks UTM parameters for each lead you generate.When a visitor converts into a lead, LeadSources injects the UTM parameters contained in the URL into Salesforce.Every lead comes with a rich lead source report including:Channel & source automatic attributionUTM parameters: Campaign, term, and contentPages visitedDevice dataLeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomains		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a referral link containing UTM parameters, and leaves without filling out your form.Four months later, that same user returns to your site from a Google ad containing other UTM parameters, and fills out your form.LeadSources remembers all previous visits and provides a complete UTM parameter report containing the UTM parameters from every session that occurred.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track UTM parameters in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Select the form you want to track.LeadSources will start tracking the UTM parameters for every lead you generate.		
																														
					Step 4: Send the UTM parameters to Salesforce				
		You can send to Salesforce the following UTM parameters:UTM_campaignUTM_termUTM_content		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send UTM parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier (you can use another method to send this data in your CRM).								
					
						
				
					 What UTM parameters are sent in Salesforce? 
			
			
						
									LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
						
				
					 What attribution model is used to send UTM parameters to Salesforce? 
			
			
						
									As multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Salesforce.								
					
		Yes. You can send UTM parameters to Salesforce using LeadSources:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier (you can use another method to send this data in your CRM).LeadSources collects the following UTM parameters for each lead you generate (Make sure to add them to the URLs of your different marketing campaigns):UTM_campaignUTM_termUTM_content Besides the UTM parameters, the following lead source data is also appended to each lead: ChannelSourceDeviceOSBrowser This data is available in your LeadSources dashboard.You can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry pageAs multi-touch attribution software, LeadSources tracks UTM parameters throughout the entire customer journey (from first click to lead submission).This data is displayed on your LeadSources dashboard.From there, you can send the last-touch attribution data (including UTM parameters) in Salesforce.		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### in-page CTA (view tracker)

Watch lead source tracking in action👉 View tracker

### Ninja Forms Integration page

How to track the source of your leads in Ninja Forms				
		You're collecting leads through Ninja Forms, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
									View Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Ninja Forms setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Ninja Forms
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Ninja Forms submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Ninja Forms				
					LeadDNA - Deep Lead Source Tracking				
		Every Ninja Forms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Ninja Forms. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Ninja Forms with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account with just your email.
                    30 seconds
        
                Connecting
                    2
                Connect Ninja Forms
                One-click connection through our native Ninja Forms integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free
					
					Track all customer journeys in Ninja Forms				
		LeadSources tracks the full journey of your Ninja Forms leads, regardless where they come from. Ninja Forms UTM trackingCapture Google Ads in Ninja FormsCapture Facebook ads in Ninja FormsTrack your LinkedIn ads in Ninja FormsCapture your TikTok ads in Ninja FormsTrack Instagram ads in Ninja FormsTrack YouTube Ads in Ninja Forms

### CRM integration page

Lead source and marketing attribution tracking in Salesforce				
		You send your leads to Salesforce and want to attribute each lead to its marketing source.You may have already tried several solutions, but you still can’t get clean attribution because:Asking your leads where they came from can't be trustedUTM parameters get lost during the customer journeyToo many leads are attributed as "Direct" by defaultLast-click attribution models ignore the real customer journeyIn this article, I’ll show you a robust solution to automatically track lead source (and other marketing attribution data) in Salesforce for 100% of your leads.		
					What lead source and marketing attribution data can you send in Salesforce?				
		LeadSources is a marketing attribution software that tracks attribution data for each lead you generate.When a user converts into a lead, LeadSources injects this attribution data into Salesforce.Every lead comes with a rich lead source report including: marketing attribution data, UTM parameters, user journey, and device data.LeadSources attribution works for all channels, both paid (PPC, SMM, affiliates, etc.) and organic (SEO, social, PR, emailing, etc.).LeadSources relies on a robust attribution algorithm to ensure attribution for 100% of the leads:No UTM parameter lost during complex customer journeysPersistent attribution across subdomainsNo need for dozens of hidden fields in your form		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your PPC ad and leaves your site without filling out your form.Four months later, the same user returns to your site from a Google organic search and completes your form.LeadSources remembers all previous visits and provides a complete marketing attribution report for every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to track lead source and marketing attribution data in Salesforce				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect your form with LeadSources				
		Connect your form in one click with our native integrations.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate.		
																														
					Step 4: Send the lead source and marketing attribution data to Salesforce				
		You can send to Salesforce the following last-click data for each lead generated:ChannelSourceUTM parameters: campaign, term, and contentLanding page		
																														
					Frequently asked questions				
						
				
					 Is LeadSources compatible with Salesforce? 
			
			
						
									Yes. You can send the attribution data collected by LeadSources to Salesforce.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier.								
					
						
				
					 What lead source and marketing attribution data can be sent to Salesforce? 
			
			
						
									LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page								
					
		Yes. You can send the attribution data collected by LeadSources to Salesforce.This requires an extra setup described in the guides below:Add hidden fields to your form for each last-click data you want to send to Salesforce.Create the equivalent custom fields in Salesforce and send your form data to Salesforces using Zapier.LeadSources collects the following lead source and attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYou can send the following last-touch attribution data to Salesforce:ChannelSourceUTM parameters: campaign, term, and contentEntry page		
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Attribution problem statement

Before LeadSources
        The attribution black box
        Your current form setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in form
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete attribution clarity
        Every form submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    

### FAQ

Frequently asked questions				
						
				
					 What is multi-touch attribution? 
			
			
						
									Multi-touch attribution gives credit to every marketing interaction that influenced a lead’s conversion, providing a full picture of the customer journey from first contact to final conversion.								
					
						
				
					 What multi-touch data is captured by LeadSources 
			
			
						
									LeadSources tracks every touchpoint across a lead’s journey and provides the following attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowser								
					
						
				
					 Can LeadSources track both multi-touch and other models? 
			
			
						
									Yes. LeadSources supports first-touch, last-touch, and multi-touch attribution. You can view all models directly in the LeadSources dashboard to compare performance across your marketing funnel.								
					
		Multi-touch attribution gives credit to every marketing interaction that influenced a lead’s conversion, providing a full picture of the customer journey from first contact to final conversion.LeadSources tracks every touchpoint across a lead’s journey and provides the following attribution data for each lead you generate:ChannelSourceUTM parameters: campaign, term, and contentPage path: all the pages visited during that first sessionDeviceOSBrowserYes. LeadSources supports first-touch, last-touch, and multi-touch attribution. You can view all models directly in the LeadSources dashboard to compare performance across your marketing funnel.

### Who is it for?

Built for data-driven teams				
		Trusted by marketers, agencies, and founders who rely on accurate multi-touch attribution to understand every interaction driving conversions.		
            Marketers
            Prove ROI of campaigns across the entire customer journey and optimise every stage of the conversion path.
            Marketing Agencies
            Provide clients with transparent reporting that shows the full impact of every marketing touchpoint and conversion path.
            Founders
            Make smarter budget decisions by understanding which channels contribute to your growth.
    

### Set up in 2 minutes

Set Up in 2 Minutes				
		Connect LeadSources to your Typeform with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Typeform
                One-click connection through our native Typeform integration.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    

### Integrations (form builders)

WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    

### Lead magnet



### LP (Marketing attribution software)

Marketing attribution software				
		Attribute each lead to the channels and marketing campaigns that contributed to its acquisition.		
																														
		Enter your email address below to receive your marketing attribution report.		
					
		Marketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					Attribute each lead to the channel that generated it				
		Every lead that submits your form is attributed to a marketing channel and includes a full report of the marketing campaign that generated it (giving your sales and marketing teams a clear view of each lead’s precise source).		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
					Multi-touch attribution software				
		Record the complete path each lead takes across multiple sessions before conversion. From the first ad click to the final form submission.See every touchpoint that influenced their decision and attribute the sale to the channels and path that impacts your revenue.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					Built For Data-Driven Teams				
		Trusted by marketers, agencies, and founders who demand precise marketing attribution data		
            Marketers
            Prove ROI with precise attribution and optimize campaigns based on real customer journey
            Marketing Agencies
            Deliver transparent reporting to clients with detailed lead source data and conversion paths.
            Founders
            Make data-driven decisions about your marketing spend and understand what truly drives growth.
    
					An attribution software that integrates with your tech stack				
		Connect LeadSources to your form builder in seconds with our native API connections. Visualize the marketing attribution and journey of every lead in your dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations		
					Ready to attribute your revenue to your leads?				
		Start your free trial today with a precise marketing attribution software.		
					
									Try it for free

### LP hero software image



### Built for data-driven teams

Built For Data-Driven Teams				
		Trusted by marketers, agencies, and founders who demand precise lead source tracking data		
            Marketers
            Prove ROI with precise attribution and optimize campaigns based on real customer journey
            Marketing Agencies
            Deliver transparent reporting to clients with detailed lead source data and conversion paths.
            Founders
            Make data-driven decisions about your marketing spend and understand what truly drives growth.
    

### Integrations (with form builders)

Native Integrations & Visualization				
		Connect LeadSources to your form builder in seconds with our native API connections. Visualize the full source and journey of every lead in your dashboard.		
                
              WPForms
                  Native API
             
            
            Typeform
                Native API
            
            
            Jotform
                Native API
            
            
            Gravity Forms
                Native API
            
            
            Cognito Forms
                Native API
            
            
            Ninja Forms
                Native API
            
            
            Webflow
                Native API
            
    
		See all integrations

### Form builder - Reddit ads (template)

How to track Reddit ads data in  Typeform				
		You are running ads on Reddit, or publish organically in the forum. A lead lands in your Typeform, and you want to track which Reddit campaign, ad group, ad, or organic conversation generated that specific lead.The problem is that Reddit only provides aggregated lead source data: “X leads came from campaign A.”. And if the lead is generated from an organic conversation, it's not tracked at all.As a result, when your sales team closes a lead, they have no way to connect it with the associated Reddit campaign, and you can’t properly optimize your Reddit ads.In this article, I’ll show you how to track Reddit ad (and conversation) data for each lead you generate in Typeform.		
					What Reddit data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of Reddit ads (and organic conversation) data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Reddit ad or URL posted as a comment, but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Reddit campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - X ads (template)

How to track X ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which X campaign, ad set, and ad generated that specific lead.The problem is that X only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your X ads.In this article, I’ll show you how to track X ad data for each lead you generate in Typeform.		
					What X data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of X ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your X ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That X campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - YouTube ads (template)

How to track YouTube ads data in  Typeform				
		You generate YouTube leads using Typeform, but you can’t connect each lead to a specific YouTube ad. Similarly, when a lead becomes a customer, there’s no way to trace that customer back to the exact YouTube ad. Without this tracking, it’s hard to measure the performance of your YouTube ads and identify which ads are bringing in leads and customers. As a result, you may spend on multiple ads without knowing which ones actually convert. Luckily, there’s a simple way to link each lead to the exact YouTube campaign, ad group, and ad that generated it.Let’s break it down step by step!		
					What YouTube data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of YouTube ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your YouTube ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That YouTube campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - Instagram ads (template)

How to track Instagram ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which Instagram campaign, ad set, and ad generated that specific lead.The problem is that Instagram only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Instagram ads.In this article, I’ll show you how to track Instagram ad data for each lead you generate in Typeform.		
					What Instagram data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of Instagram ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Instagram ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Instagram campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - TikTok ads (template)

How to track TikTok ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which TikTok campaign, ad group, and ad generated it.The problem is that TikTok only provides aggregated lead source data: “X leads came from campaign A.”As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your TikTok ads.In this article, I’ll show you how to track TikTok ad data for each lead you generate in Typeform.		
					What TikTok data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of TikTok ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your TikTok ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That TikTok campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - LinkedIn Ads (template)

How to track LinkedIn Ads data in  Typeform				
		You run LinkedIn Ads to generate leads. When a lead lands in your Typeform, you want to connect it to the LinkedIn campaign, audience, and ad it came from.The problem is, LinkedIn only provides the total number of leads generated by each campaign.So, when your sales team closes a lead, you can't connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.In this article, I’ll show you how to connect the LinkedIn Ads data to each Typeform lead.		
					What LinkedIn Ads data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of LinkedIn Ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Typeform.Three months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That LinkedIn campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - Facebook ads (template)

How to track Facebook ads data in  Typeform				
		A lead has landed in your Typeform, and you want to track which Facebook campaign, ad set, and ad generated that specific lead.
The problem is that Facebook only provides aggregated lead source data: “X leads came from campaign A.”
As a result, when your sales team closes a lead, they have no way to connect it with a channel, and you can’t properly optimize your Facebook ads.
In this article, I’ll show you how to track Facebook ad data for each lead you generate in Typeform.		
					What Facebook data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a comprehensive report of Facebook ads data for each lead submitted.LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Facebook ad but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Facebook campaign that was not performing (because it didn't generate leads) might actually be the first touchpoint of your most valuable leads.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Form builder - Google Ads (template)

How to track Google Ads data in  Typeform				
		You generated a lead in Typeform and want to know from which Google Ads campaign, keyword, ad it came from.Google Ads provides lead counts report by campaign, ad, or keyword but doesn’t provides this data at the lead level (leaving you blind when your sales team closes a lead and is asking where it came from).In this article, I will show you how to track Google Ads data for each lead you generate in Typeform.		
					What Google Ads data can you track for each Typeform lead?				
		By connecting LeadSources with Typeform, you track a a comprehensive report of Google Ads data for each lead submitted.
LeadSources also track additional data to provide a full lead source report for each lead.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user clicks on your Google Ads but leaves your site without filling out your Typeform.Four months later, this user returns to your site from an organic search on Google, and submits your Typeform.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That Google Ads campaign that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to connect LeadSources with Typeform				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### Integration template v2

Gravity Forms lead source tracking
					
					Finally See Where Your Gravity Forms Leads Come From				
		You're collecting leads through Gravity Forms, but you're flying blind on what actually converts them. Without proper attribution, you're wasting budget on campaigns that don't work.		
					
									Try it for free
					
					
							
									Watch Demo
					
        Before LeadSources
        The Attribution Black Box
        Your current Gravity Forms setup leaves you guessing about lead sources and campaign performance.
        
            
                    Unknown lead sources:
                    All submissions look the same in Gravity Forms
            
            
                    Wasted ad spend:
                    Can't identify which campaigns actually convert
            
            
                    Missing touchpoints:
                    No visibility into the customer journey before conversion
            
            
                    Poor optimization:
                    Making budget decisions based on incomplete data
            
        
        With LeadSources
        Complete Attribution Clarity
        Every Gravity Forms submission comes with complete source tracking and customer journey insights.
        
            
                    Precise source tracking:
                    Know exactly which channel, ad, device (and more) drove each lead
            
            
                    Optimized campaigns:
                    Double down on high-converting channels, pause low performers
            
            
                    Full customer journeys:
                    See every touchpoint that influenced the conversion decision
            
            
                    Data-driven growth:
                    Scale winning campaigns with confidence and proven ROI
            
        
    
					Powerful tracking features for Gravity Forms				
					LeadDNA - Deep Lead Source Tracking				
		Every Gravity Forms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before submitting your Gravity Forms. From first click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey
									
						
					Set Up in 2 Minutes				
		Connect LeadSources to your Gravity Forms with our simple 3-step process. No technical skills required.		
    
        
            
            
            
            
            
            
            
            
            
        
        
    
        
                Processing
                    1
                Sign Up Free
                Create your LeadSources account (we offer a 14-day free trial).
                    30 seconds
        
                Connecting
                    2
                Connect Gravity Forms
                One-click integration. No API keys, no technical setup, no coding required.
                    1 minute
        
                Active
                    3
                Start Tracking
                Watch lead attribution data flow into your dashboard automatically.
                    Instant
    
					Track all customer journeys in Gravity Forms				
		LeadSources tracks the full journey of your Gravity Forms leads, regardless where they come from. Implement Gravity Forms UTM trackingCapture Google Ads data in Gravity FormsCapture Facebook ads data in Gravity FormsTrack your LinkedIn ads in Gravity FormsCapture your TikTok ads in Gravity FormsTrack Instagram ads data in Gravity FormsCapture Google Analytics data in Gravity FormsTrack YouTube Ads data in Gravity Forms		
					Map your complete lead journey today				
		Try LeadSources Premium features for 14 days for free		
					
									Try it for free

### Form builder - UTM parameters (template)

How to track UTM parameters in Typeform				
		You use UTM parameters to track traffic to your website, but they are lost when visitors fill out your Typeform.In addition, if visitors arrive via a link containing UTM parameters and then navigate to other pages on your site, those parameters are lost and cannot be collected by Typeform.In this article, I will show you how to collect UTM parameters when a user submits your Typeform (even if they have visited multiple pages on your site or even months earlier before submitting the form).		
					Capture UTM parameters in Typeform				
		By connecting LeadSources with Typeform, you can track UTM parameters for each lead submitted.When you connect LeadSources with Typeform, every lead comes with a rich profile of 9 data points.UTM parameters such as campaign, term, and content are also tracked.UTM parameters remain tracked even if the visitor navigates multiple pages on your site before submitting your Typeform.		
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    
		Now, imagine a user visits your site from a URL containing UTM parameters but leaves without filling out your Typeform.Four months later, this user returns to your site from a Google search and completes your form.LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.That ad that seemed ineffective because it didn't generate leads might actually be the first touchpoint of your most valuable leads. The full lead journey simply wasn’t visible before.		
                    Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    
					How to set up LeadSources				
					Step 1: Enter your website URL				
		Sign up to LeadSources (we offer a 14-day free trial).Enter the URL of the website you want to track. 		
																														
					Step 2: Install the tracking code				
		Copy and paste your LeadSources tracking code into the <head> section of your website.		
																														
					Step 3: Connect Typeform with LeadSources				
		Enter your Typeform API credentials to connect your account.Then, select the form you want to track.LeadSources will start tracking the source and journey of every lead you generate on Typeform.		
																														
					Ready to uncover what drives your leads?				
		Start your free trial today and track the full source of every lead throughout their journey.		
					
									Try it for free

### LS 2.0 CTA

Ready to uncover what drives your leads?				
		Start your free trial today and see the complete picture of your customer journey		
					
									Try it for free

### LeadPath section

Day 1
                    Facebook Ad
                    Day 3
                    Google Search
                    Day 7
                    Email Click
                    Day 10
                    Direct Visit
    

### LeadDNA section

Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    

### Watch demo (Button)

View Demo

### Clients (black)

Marketing teams use LeadSources to make smarter decisions

### Buttons (black)

Try it for free
					
					
							
									Watch Demo

### Hero (black)

Finally See Where Your Leads Come From				
		Marketers, stop asking leads where they found you, LeadSources tracks it automatically.

### LeadPath section

Day 1
                    Facebook Ad → Landing Page
                    Day 3
                    Google Search → Pricing Page
                    Day 7
                    Email Click → Demo Request
                    Day 10
                    Direct Visit → Conversion
    
					LeadPath - Full-Funnel Customer Journey				
		Record the complete path each lead takes across multiple sessions before conversion. From first ad click to final form submission, see every touchpoint that influenced their decision.		
							
							
													
										Complete visibility into customer behavior
									
								
													
										Understand intent and marketing impact
									
								
													
										Optimize campaigns based on actual journey

### LeadDNA section

LeadDNA - Deep Lead Source Tracking				
		Every lead that submits your form comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.		
							
							
													
										Channel & Source
									
								
													
										Campaign, Term & Content
									
								
													
										Entry Pages
									
						
							
							
													
										Full Page Path
									
								
													
										Device & OS
									
								
													
										Browser data
									
						
        Lead Profile #2847
        Converted
            Channel:
            Paid Search
            Source:
            google
            Campaign:
            lead-gen-q4-2024
            Term:
            lead tracking software
            Content:
            ad-variant-b
            Page Path:
            /landing/demo → /pricing → /signup
            Device:
            Desktop
            OS:
            macOS
            Browser:
            Chrome 119
    

### Brands

Marketing teams use LeadSources to make smarter decisions

### Apps landing pages

Try it for free →
					
		https://www.youtube.com/watch?v=XHOmBV4js_EMarketing teams use LeadSources to make smarter decisions		
																														
																														
																														
																														
					How it works				
																														
		Add our scriptLeadSources will start tracking the source of every visitor.		
																														
		Connect your formsConnect your forms in seconds with our native API connections.		
																														
		Track lead sourceCapture the source and journey of each lead in your dashboard.		
					LeadDNA™: Deep Lead Source Tracking				
		https://www.youtube.com/watch?v=XHOmBV4js_E		
					LeadPath™: Full-funnel lead journey tracking​				
		https://www.youtube.com/watch?v=XHOmBV4js_Ehttps://www.youtube.com/watch?v=XHOmBV4js_Ehttps://www.youtube.com/watch?v=XHOmBV4js_E		
					
									Try it for free →

### Typeform



### Knowledge base section

Lead source knowledge base				
									What is a lead source?
									Why it matters
									How lead source tracking works?
									How to optimize your marketing strategy?
									What is a lead source?
					What is a lead source?A lead source is the channel or method through which a potential customer discovers your business and becomes a lead. This could be through organic search, paid advertising, social media, referrals, or other marketing channels.Common lead sources include:✔️ Organic Search (SEO)✔️ Paid Search (SEM/PPC)✔️Social Media (organic & paid)✔️ Email Marketing✔️ Referral Traffic✔️ Direct Traffic
									Why it matters
					Why lead source tracking mattersLead source tracking allows you to identify which marketing channels are most effective at generating quality leads. This information helps you make data-driven decisions about where to invest your marketing resources.Benefits of proper lead source tracking:✔️ Optimize marketing budget allocation based on channel performance✔️ Identify which channels produce the highest quality leads and customers✔️ Calculate accurate customer acquisition costs (CAC) by channel✔️ Make data-driven decisions about which marketing activities to scale
									How lead source tracking works?
					How lead source tracking works? LeadSources is a lead source tracking software created for those like us who simply want to track the source of their leads. Nothing else.To install this lead source tracking tool on your site, you simply have to insert the LeadSources script in your header. It’s compatible with all CMS.It integrates with your form builder so you don’t have to change your lead generation funnel. When someone visits your site, LeadSources tracks the lead source data and passes it into your form as hidden fields, as shown in the example with Typeform  Lead source dataDefinitionChannelOrganic Search, Paid Search, Organic Social, Referral, etc.)SourceFacebook, Instagram, etc.CampaignThe name of the specific marketing campaign. For example, when running several campaigns on Google Ads, you can track which exact campaign your leads came from.TermThe keyword targeted by a specific campaign. Example: you run a Google Ads campaign called “Search campaign corporate lawyers”. LeadSources categorizes your leads by keyword targeted: “Corporate lawyer in New York”, “Corporate lawyer in Miami”, etc.ContentThe exact element of your ad that was clicked.Landing pageThe URL of the landing page where the lead landed. Examples: domain.com/services/corporate-lawyer-miamiLanding page subfolderThis isolates the subfolder of the landing page. Example: a visitor lands on the page domain.com/services/corporate-lawyer-miami. The subfolder tracked is “services”.Once the visitor submits the form, the lead source data can be found on the submission page of your form builder, alongside the leads details (name, email, phone number, etc.):
									How to optimize your marketing strategy?
					Optimize your marketing strategyOnce you track which source your leads are coming from, you can make data-driven decisions. Focus on the channels that brought the most leads. Dig deeper by leveraging the “Sales and revenue per channel” report, and you can allocate the budget to the channels that brought the most sales and revenue.Second, in marketing, segmentation is king. When you track the source of each lead, when a new lead enters your sales funnel, you can tailor your communication based on the source the lead came from. Providing a personalized experience and potentially increasing the conversion rate as a result.  Third, marketing is a dynamic environment. And seasonality can impact the way customers approach your business.For example, during low seasons, your LinkedIn outreach channel could be the most performing. While in high seasonality, emailing could be the main acquisition channel.The bottom line is that we evolve in a dynamic environment.Tracking the source of your leads over time allows you to quickly adapt to new acquisition patterns by reactively reallocating your marketing budget to the channels providing the most leads.This allows you to increase your revenue and optimize your marketing costs throughout the year. 

### Sign in ubtton

Sign in

### Try it for free button

Try it for free

### HP v1

Lead source tracking				
		Track the source of your leads in your online form		
							
							
													
										Capture UTM parameters & referrer data
									
								
													
										Connect closed deals to their lead source
									
								
													
										Compatible with most online form builders
									
						
					
									View demo
					
					
									Start free trial
					
																														
		100+ companies track the source of their leads with LeadSources		
											
					Collect lead source data, make smarter decisions				
																														
		Smart channel attributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
					Connect LeadSources with your form builder				
																														
																														
																														
																														
		See all integrations		
					Simple lead source tracking				
		Average results recorded by our clients after 6 months.		
			saved in ad spend			
				0
				%
			leads			
				+
				0
				%
			revenue per lead			
				+
				0
				%
					How to track lead source in your form				
															
								
												Step 1: Insert the tracking code​
					Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.
															
								
												Step 2: Add the hidden fields
					Add a hidden field in your form for each lead source you want to track.When a visitor submits your form, LeadSources stores the lead source data in the hidden field:
															
								
												Step 3: Send lead source data to your CRM (optional)
					Connect your form to a CRM to track the source of your sales and revenue.
															
								
												Step 4: Track revenue back to lead sources
					Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.
					Start tracking the source of your leads				
		Try it for free for 14 days!		
					
									Track my lead source
					
		Compare plans		
					Frequently asked questions				
															
								
												Do I have to replace my form builder?
					No. LeadSources integrates with your current form builder.
															
								
												What apps does LeadSources integrate with?
					Leadsources integrates with 110+ apps that collect leads:Form buildersCRMs (requires a connection with your form builder)Payment gatewaysScheduling appsEmailing apps
															
								
												How does LeadSources track the source of my leads?
					LeadSources tracks and combines data from various sources (referrer and UTM parameters) to provide robust lead source data. 
															
								
												Can I track the source of my leads if I don't use UTM parameters?
					Yes. When you can’t use UTM parameters (like in organic channels – Google, LinkedIn post, etc.) Leadsources will use the referrer to still captures the source of your leads. Leadsources will still provide you with:Channel (E.G.Organic Search, Paid Social)Source (example: Google.com, Bing.com)The landing page your visitor landedThe landing page subfolder (E.G. blog, service page, etc.)
															
								
												What data is collected by Leadsources?
					Leadsources captures up to 7 lead source data for each lead generated:ChannelSourceCampaignTermContentLanding pageLanding page subfolderRefer to this help article for more information:🔗 What lead source data is tracked?
															
								
												Where is the lead source data located?
					Leadsources stores the lead source data in the result page of your form builder. So you can see the lead source data alongside the lead details (name, email, etc.).Leadsources integrates with all the popular form builders, and we have created a step-by-step guide for each integration.
															
								
												How can I create lead performance report?
					Simply download your leads from the form builder you used to collect the lead.Open the document on Excel or Google Sheets. Organize the data to measure the volume of leads by: channel, source, campaign, term, content, landing page, and landing page subfolder.
															
								
												How can I create sales and revenue performance report?
					First, you need to send your leads to your CRM to track which leads converted into a sale.Then, simply download from your CRM the leads that transformed as customer – make sure to also download the revenue generated.Open the document on Excel or Google Sheets.Play with the data to measure the sales or revenue by channel, source, campaign, term, content, landing page, and landing page subfolder.
															
								
												How long does the free trial last?
					14 days. You can cancel at any time within your first 14 days, and you won’t be charged. After, you’ll be charged on monthly basis according to the plan you selected.
															
								
												Can I cancel at any time?
					Yes. There is no engagement. You can cancel your subscription at any time.
															
								
												How can I start using LeadSources?
					Here is the process to start tracking the source of your leads:Sign up to Leadsources (free trial)Install the Leadsources tracking code to your websiteAdd the hidden fields to your form
					Lead source knowledge base				
									What is a lead source?
									Why it matters
									How lead source tracking works?
									How to optimize your marketing strategy?
									What is a lead source?
					What is a lead source?A lead source is the channel or method through which a potential customer discovers your business and becomes a lead. This could be through organic search, paid advertising, social media, referrals, or other marketing channels.Common lead sources include:✔️ Organic Search (SEO)✔️ Paid Search (SEM/PPC)✔️Social Media (organic & paid)✔️ Email Marketing✔️ Referral Traffic✔️ Direct Traffic
									Why it matters
					Why lead source tracking mattersLead source tracking allows you to identify which marketing channels are most effective at generating quality leads. This information helps you make data-driven decisions about where to invest your marketing resources.Benefits of proper lead source tracking:✔️ Optimize marketing budget allocation based on channel performance✔️ Identify which channels produce the highest quality leads and customers✔️ Calculate accurate customer acquisition costs (CAC) by channel✔️ Make data-driven decisions about which marketing activities to scale
									How lead source tracking works?
					How lead source tracking works? LeadSources is a lead source tracking software created for those like us who simply want to track the source of their leads. Nothing else.To install this lead source tracking tool on your site, you simply have to insert the LeadSources script in your header. It’s compatible with all CMS.It integrates with your form builder so you don’t have to change your lead generation funnel. When someone visits your site, LeadSources tracks the lead source data and passes it into your form as hidden fields, as shown in the example with Typeform  Lead source dataDefinitionChannelOrganic Search, Paid Search, Organic Social, Referral, etc.)SourceFacebook, Instagram, etc.CampaignThe name of the specific marketing campaign. For example, when running several campaigns on Google Ads, you can track which exact campaign your leads came from.TermThe keyword targeted by a specific campaign. Example: you run a Google Ads campaign called “Search campaign corporate lawyers”. LeadSources categorizes your leads by keyword targeted: “Corporate lawyer in New York”, “Corporate lawyer in Miami”, etc.ContentThe exact element of your ad that was clicked.Landing pageThe URL of the landing page where the lead landed. Examples: domain.com/services/corporate-lawyer-miamiLanding page subfolderThis isolates the subfolder of the landing page. Example: a visitor lands on the page domain.com/services/corporate-lawyer-miami. The subfolder tracked is “services”.Once the visitor submits the form, the lead source data can be found on the submission page of your form builder, alongside the leads details (name, email, phone number, etc.):
									How to optimize your marketing strategy?
					Optimize your marketing strategyOnce you track which source your leads are coming from, you can make data-driven decisions. Focus on the channels that brought the most leads. Dig deeper by leveraging the “Sales and revenue per channel” report, and you can allocate the budget to the channels that brought the most sales and revenue.Second, in marketing, segmentation is king. When you track the source of each lead, when a new lead enters your sales funnel, you can tailor your communication based on the source the lead came from. Providing a personalized experience and potentially increasing the conversion rate as a result.  Third, marketing is a dynamic environment. And seasonality can impact the way customers approach your business.For example, during low seasons, your LinkedIn outreach channel could be the most performing. While in high seasonality, emailing could be the main acquisition channel.The bottom line is that we evolve in a dynamic environment.Tracking the source of your leads over time allows you to quickly adapt to new acquisition patterns by reactively reallocating your marketing budget to the channels providing the most leads.This allows you to increase your revenue and optimize your marketing costs throughout the year. 

### Pillar page (CRM integration)

Track the source of your leads in Pipedrive.		
							
							
													
										Capture UTM parameters and referrer data in Pipedrive
									
								
													
										Connect closed deals to their lead source
									
						
					
							
									Track Pipedrive lead source - 14-day free trial!
					
																														
					Track the source of your leads in Pipedrive				
		LeadSources tracks up to 7 lead source data directly in Pipedrive.Select a channel to see it in action.		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
				
					Trusted by 100+ companies				
											
					Collect lead source data, make smarter decisions				
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
					Save in ad spent, increase lead volume.				
		Average results recorded by our clients after 6 months.		
			saved in ad spend			
				0
				%
			leads			
				+
				0
				%
			revenue per lead			
				+
				0
				%
					How to track lead source in Pipedrive (4 steps)				
																														
					Step 1: Insert the tracking code				
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.		
																														
					Step 2: Add the hidden fields in your form				
		Add the hidden fields on your form for each lead source data. When a visitor submits your form, LeadSources stores the lead source data in the hidden field.		
																														
					Step 3: Send lead source data to Pipedrive				
		Connect your form to Pipedrive to track the source of your sales and revenue.		
																														
					Step 4: Track revenue back to lead sources				
		Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.		
					Start tracking the source of your leads in Pipedrive				
		Try it for free for 14 days!		
					
									Start Free Trial
					
		Compare plans		
					Documentation				
		Set up LeadSources in minutes with our documentation:🔗 Add LeadSources tracking to your website🔗 Add hidden fields to your form🔗 Send lead source data to Pipedrive		
					Track all customer journeys in Pipedrive				
		LeadSources tracks the source of your Pipedrive leads, regardlesss where they come from. Capture Pipedrive UTM parametersCapture Google Ads data in PipedriveCapture Facebook ads in PipedriveCapture LinkedIn ads in PipedriveCapture TikTok ads in PipedriveCapture Instagram ads in PipedriveCapture YouTube ads in PipedriveCapture Google Analytics data in PipedrivePipedrive custom fields guide		
					Frequently asked questions				
												How does LeadSources track the source of my leads in Pipedrive?
					LeadSources tracks and combines data from various sources (referrer and UTM parameters) to provide robust lead source data directly in Pipedrive. 
												What data is collected in Pipedrive by LeadSources?
					LeadSources captures up to 7 lead source data for each lead generated in Pipedrive:ChannelSourceCampaignTermContentLanding pageLanding page subfolder
												Can I track the source of my leads in Pipedrive if I don't use UTM parameters?
					Yes. When you can’t use UTM parameters (like in organic channels – Google, LinkedIn post, etc.) LeadSources will use the referrer to still captures the source of your leads in Pipedrive. LeadSources will still provide you with:Channel (E.G.Organic Search, Paid Social)Source (example: Google.com, Bing.com)The landing page your visitor landedThe landing page subfolder (E.G. blog, service page, etc.)
												Where is the lead source data stored?
					LeadSources stores the lead source data in the custom fields of Pipedrive, for every lead added to your CRM.
												How can I create sales and revenue performance report?
					On Pipedrive, simply download the leads that transformed as customer – make sure to also download the revenue they generated.Open the document on Excel or Google Sheets.Play with the data to measure the sales or revenue by channel, source, campaign, term, content, landing page, and landing page subfolder.
												How long does the free trial last?
					14 days. You can cancel at any time within your first 14 days, and you won’t be charged. After, you’ll be charged on monthly basis according to the plan you selected.
												Can I cancel at any time?
					Yes. There is no engagement. You can cancel your subscription at any time.

### Integration (CRM template)

Track the source of your leads in Pipedrive				
		LeadSources tracks up to 7 lead source data directly in Pipedrive.Select a channel to see it in action.		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct

### Pillar page (Integration)

Lead source Typeform				
		Track the source of your leads in Typeform.		
							
							
													
										Capture UTM parameters and referrer data in Typeform
									
								
													
										Connect closed deals to their lead source
									
						
					
							
									Track Typeform lead source - 14-day free trial!
					
																														
					Track the source of your leads in Typeform				
		LeadSources tracks up to 7 lead source data directly in Typeform.Select a channel to see it in action.		
				
					
				
				
							
			
									SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
							
			
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct
					

							
		
						
				
					
				
				
				
					Trusted by 100+ companies				
											
					Collect lead source data, make smarter decisions				
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
					Save in ad spent, increase lead volume.				
		Average results recorded by our clients after 6 months.		
			saved in ad spend			
				0
				%
			leads			
				+
				0
				%
			revenue per lead			
				+
				0
				%
					How to track lead source in Typeform (4 steps)				
																														
					Step 1: Insert the tracking code				
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.		
																														
					Step 2: Add the hidden fields in Typeform				
		Add the hidden fields on Typeform for each lead source data. When a visitor submits your Typeform, LeadSources stores the lead source data in the hidden field.		
																														
					Step 3: Send lead source data to your CRM (optional)				
		Connect Typeform to your CRM to track the source of your sales and revenue.		
																														
					Step 4: Track revenue back to lead sources				
		Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.		
					Start tracking the source of your leads in Typeform				
		Try it for free for 14 days!		
					
									Start Free Trial
					
		Compare plans		
					Documentation				
		Set up LeadSources in minutes with our documentation:🔗 Add LeadSources tracking to your website🔗 Add hidden fields to Typeform🔗 Send lead source data to your CRM		
					Track all customer journeys in Typeform				
		LeadSources tracks the source of your Typeform leads, regardlesss where they come from. Implement Typeform UTM trackingCapture Google Ads data in TypeformCapture Facebook ads data in TypeformTrack your LinkedIn ads in TypeformCapture your TikTok ads in TypeformTrack Instagram ads data in TypeformCapture Google Analytics data in TypeformTrack YouTube Ads data in Typeform		
					Frequently asked questions				
												How does LeadSources track the source of my leads in Typeform?
					LeadSources tracks and combines data from various sources (referrer and UTM parameters) to provide robust lead source data directly in Typeform. 
												What data is collected in Typeform by LeadSources?
					LeadSources captures up to 7 lead source data for each lead generated in Typeform:ChannelSourceCampaignTermContentLanding pageLanding page subfolder
												Can I track the source of my leads in Typeform if I don't use UTM parameters?
					Yes. When you can’t use UTM parameters (like in organic channels – Google, LinkedIn post, etc.) LeadSources will use the referrer to still captures the source of your leads in Typeform. LeadSources will still provide you with:Channel (E.G.Organic Search, Paid Social)Source (example: Google.com, Bing.com)The landing page your visitor landedThe landing page subfolder (E.G. blog, service page, etc.)
												Where is the lead source data stored?
					LeadSources stores the lead source data in the submission page of Typeform. From there, you can see the lead source data alongside the lead details (name, email, etc.).
												How can I create sales and revenue performance report?
					First, you need to send your leads to your CRM to track which leads converted into a sale.Then, simply download from your CRM the leads that transformed as customer – make sure to also download the revenue generated.Open the document on Excel or Google Sheets.Play with the data to measure the sales or revenue by channel, source, campaign, term, content, landing page, and landing page subfolder.
												How long does the free trial last?
					14 days. You can cancel at any time within your first 14 days, and you won’t be charged. After, you’ll be charged on monthly basis according to the plan you selected.
												Can I cancel at any time?
					Yes. There is no engagement. You can cancel your subscription at any time.

### Benefit v2.1

Save ad spend				
		Identify ads that drive sales and eliminate waste. Focus your budget where it matters most.		
						
					Increase sales				
		Optimizing the right sources and drive real revenue growth.		
						
					Get the credit you deserve				
		Showcase the contribution of your team with hard numbers.

### Benefits v2

Why marketing teams love LeadSources​				
		LeadSources provides marketing teams with powerful insights.

### 4 Steps (accordeon)

How to track lead source in your form				
															
								
												Step 1: Insert the tracking code​
					Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.
															
								
												Step 2: Add the hidden fields
					Add a hidden field in your form for each lead source you want to track.When a visitor submits your form, LeadSources stores the lead source data in the hidden field:
															
								
												Step 3: Send lead source data to your CRM (optional)
					Connect your form to a CRM to track the source of your sales and revenue.
															
								
												Step 4: Track revenue back to lead sources
					Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.

### Integration block

Connect LeadSources with your current form builder				
																														
																														
																														
																														
		See all integrations

### Solution page

Prove Your Agency's ROI. Automatically.				
		Connect every lead and sale back to your marketing efforts — and finally show your true impact.		
					
									View demo
					
					
									Start free trial
					
		Easy to deploy across clients. No dev required.		
																														
					Why most agencies struggle to show their true value
				
							
							
													
										Leads go dark after the form — no visibility into sales
									
								
													
										Attribution is broken across platforms
									
								
													
										Clients forget where leads came from — and you lose credit
									
						
					LeadSources connects every lead & sale to its source				
		We automatically capture the full source of every lead — from the channel to the exact ad and keyword.		
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where leads came from.		
																														
		Measure ROASLink client's revenue back to lead sources to measure your ROI and ROAS across channels, campaigns, keywords, and ads.		
					More Visibility. More Retention. 
More Revenue.				
		LeadSources helps agencies demonstrate their value and provide clients with powerful insights.		
						
					Optimize campaigns				
		Get exact performance data to optimize campaigns and prove value.		
						
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		Clients stay when they see what's working — and why.		
						
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		Turn results into upsells and long-term contracts backed by data.		
					Built for agencies that run on results				
		LeadSources helps agencies demonstrate their value and provide clients with powerful insights.		
						
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		Track ROAS across platforms		
						
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		Connect organic traffic to conversions		
						
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		Track ROAS across platforms		
						
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		Track leads and sales across affiliates		
					Start showing (and selling) your value today				
		Easy to deploy across clients. No dev required. Full support included.		
					
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### Benefits v1

Collect lead source data, make smarter decisions		
																														
		Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.

### Header (simple)

Start free trial

### Start free trial (v2)

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### Elementor Loop Item #9259



### 4 Steps

Step 1: Insert the tracking code		
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.		
																														
			Step 2: Add the hidden fields		
		Add a hidden field in your form for each lead source you want to track. When a visitor submits your form, LeadSources stores the lead source data in the hidden field:		
					
							
										Channel
									
								
										Source
									
								
										Campaign
									
								
										Term
									
								
										Content
									
								
										Landing page
									
								
										Landing page subfolder
									
						
																														
			Step 3: Send lead source data to your CRM (optional)		
		Connect your form to a CRM to track the source of your sales and revenue.		
																														
			Step 4: Track revenue back to lead sources		
		Connect closed deals and revenue to their lead source. Identify the highest-value marketing channels. Make data-driven ROI decisions.

### Results

Simple lead source tracking		
		Average results recorded by our clients in the first 6 months.		
					
				-
				0
				%
							saved in ad spend
				+
				0
				%
							more leads
				+
				0
				%
							revenue per lead

### Track 7 lead source data points​

Track 7 lead source data points		
		For each lead you generate, track up to 7 different data points, whether you are using UTM parameters or not.		
					
							
										Channel
									
								
										Source
									
								
										Campaign
									
								
										Content
									
								
										Term
									
								
										Landing page
									
								
										Landing page subfolder

### Lead source tracking in form

Lead source tracking in your form directly		
		LeadSources tracks and inserts lead source data in your form, as hidden fields.

### How to track lead source (4 steps)

Step 1: Insert the tracking code		
		Insert the tracking code in the head tag of your website. LeadSources will fetch the UTM parameters and referrer data from every visitor.

### USPs

Channel AttributionAutomatically assign each lead to a unified channel naming, eliminating inconsistencies.		
																														
		Measure ROASLink revenue back to lead sources to measure ROAS across channels, campaigns, keywords, and ads.		
																														
		Track UTM & referrer dataAggregate UTM parameters and referrer data for a complete view of where your leads came from.

### Company logos

Trusted by 100+ companies

### Elementor Loop Item #8986



### Lead source insertion by channel

SEO
									SEM
									Social
									Meta
									Referral
									Emailing
									Direct
									SEO
					

									SEM
					
									Social
					
									Meta
					

									Referral
					

									Emailing
					

									Direct

### HP hero

The simplest lead source tracking tool to 
				↑ ROI			
				↑ leads			
				↓ ad spend			
				
		Stop acquiring leads blindly.Track the source of each lead in your form directly.		
			
						Start Free Trial
					
			
						🚀 Book a demo
					
					
					
							
										Track the source of each lead
									
								
										Generate lead source reports
									
								
										Optimize your marketing budget

### Elementor Loop Item #4559



### Elementor Loop Item #4532



### Elementor Single Post #4479

Integrations   ➜		
			
						Try this integration for free
					
																														
		+		
			How Leadsources works		
		Leadsources captures the following lead source data of every visitor and stores it directly in your form.		
					
							
										Channel
									
								
										Source
									
								
										Campaign
									
								
										Content
									
								
										Term
									
								
										Landing page
									
								
										Landing page subfolder
									
						
																														
			Step 1: Insert the tracking code		
		Insert the Leadsources tracking code in the head tag of your website. It allows Leadsources to track the lead source data for every visitor.Learn more ➜		
																														
			Step 2: Add the hidden fields		
		Add hidden fields to your form to store the lead source data. Once a visitor submits your form, Leadsources stores the lead source data in their corresponding hidden field.Learn more ➜		
																														
		You are all set! You can start tracking the source of your leads directly in your form. Tip: Connect your form to your CRM to track the source of your sales and revenue.		
			Simple tracking. Big savings.		
		Average results recorded by our clients in the first 6 months.		
					
				-
				0
				%
							saved in ad spend
				+
				0
				%
							more leads
				+
				0
				%
							revenue per lead
			Frequently asked questions		
					
												How do LeadSources integrations work?
					LeadSources tracks the source of your leads and stores them directly in your form. Upon submission of your form, you collect the lead source data, alongside your lead’s details: name, email, etc.Connect your form to a CRM to track the source of your sales and revenue.
												What apps LeadSources integrates with?
					LeadSources integrates with 110+ apps that collect leads:Form buildersCRMs (requires a connection with your form builder)Payment gatewaysScheduling appsEmailing apps
												What lead source data is collected with the integrations?
					Leadsources captures up to 7 lead source data for each lead generated:ChannelSourceCampaignTermContentLanding pageLanding page subfolder
												Are LeadSources integrations free?
					LeadSources offers a 14-day free trial to try your integrations. After, you’ll be charged on monthly basis according to the plan you selected.
												Where can I see the lead source data?
					Directly in the submission page of your form builder.When a visitor fills out your form, LeadSources inserts the lead source data in the hidden fields of your form. This is transparent for the user.Visit the submission page of your form builder to find the lead source data collected for each lead.

### Elementor Archive #4413

All integrations		
		Integrate your marketing tools with LeadSources and track the source of your leads. 

### Elementor Loop Item #4420



### Elementor Loop Item #4415



### Integration button

Try this integration for free

### Internal linking (lead source)



### CTA block

Start tracking the source of your leads for free		
		Try it for free for 14 days!		
			
						Start Free Trial
					
		
Compare plans

### Pricing (v2)

Startup						
								$									
						49					
									per month							
							
											
										1 Site									
						
											
										500 leads per month									
						
									
											
							Start Free Trial						
							14-day free trial						
											
						Growth						
								$									
						99					
									per month							
							
											
										1 Site									
						
											
										1000 leads per month									
						
									
											
							Start Free Trial						
							14-day free trial						
											
						Enterprise						
						Custom					
							
											
										1 Site									
						
											
										Custom leads volume									
						
									
											
							Start Free Trial						
							14-day free trial

### Pricing

Pricing

### How it works

What is a lead source?		
		A lead source is the channel from which a potential customer (lead) discovers your website. This is the point of contact that makes them decide to enter your sales funnel.Leads can come from various sources (Google, Facebook, LinkedIn, other websites, display ads, email campaigns, etc.).As marketers, our job is to identify where our potential customers hang out, and enter these circles to communicate about our product or service. As a result, we often activate several lead sources at the same time (Google Ads, SEO, LinkedIn outreach, etc.).And because we spend a consistent time (and budget) into each of these channels, one important metrics is to ensure that each channel is performing by not only driving revenue, but also by being ROI-positive.That's why understanding where each lead is a must-have, yet challenging data to get.		
			Why tracking lead source is important?		
		To understand how important tracking the source of your leads is, let's consider the following example.You generated 100 leads for your business during the last month. As marketing director, you have opened several acquisition channels:Google AdsSEOLinkedIn organicEmail outreachBut, if you don't track which source (channel) each lead is coming from, you are blind.You can't tell how many leads are generated from your SEO campaign vs. LinkedIn outreach efforts.Now, if you can allocate each lead to a precise channel, you gain insights into your marketing efforts. You know the exact cost per lead for each channel.Moreover, when a lead converts into a paid customer, you can know which source these customers came from.As a result, you can optimize the time and budget you spend on each channel and improve your ROI. 		
			How lead source tracking works?		
		leadsources.io is a lead source tracking software created for those like us who simply want to track the source of their leads. Nothing else.To install it on your site, you simply have to insert the LeadSources script in your header. It's compatible with all CMS.It integrates with your form builder so you don't have to change your lead generation funnel. When someone visits your site, LeadSources tracks the lead source data and passes it into your form as hidden fields, as shown in the example with Typeform.		
																														
		LeadSources captures 7 lead source data:  Lead source dataDefinitionChannelOrganic Search, Paid Search, Organic Social, Referral, etc.)SourceFacebook, Instagram, etc.CampaignThe name of the specific marketing campaign. For example, when running several campaigns on Google Ads, you can track which exact campaign your leads came from.TermThe keyword targeted by a specific campaign. Example: you run a Google Ads campaign called “Search campaign corporate lawyers”. LeadSources categorizes your leads by keyword targeted: “Corporate lawyer in New York”, “Corporate lawyer in Miami”, etc.ContentThe exact element of your ad that was clicked.Landing pageThe URL of the landing page where the lead landed. Examples: domain.com/services/corporate-lawyer-miamiLanding page subfolderThis isolates the subfolder of the landing page. Example: a visitor lands on the page domain.com/services/corporate-lawyer-miami. The subfolder tracked is “services”.Once the visitor submits the form, the lead source data can be found on the submission page of your form builder, alongside the leads details (name, email, phone number, etc.):		
																														
			Identify the lead source that generate the most leads		
		Make an export of all your leads from the leads submission page. Make sure to export the lead details (name, email) and all the hidden fields (channel, source, landing page, etc.). Open your dataset on Google Sheets or Excel. Create a chart such as the "Volume of leads by...Channel"Source"Campaign"Content"Term"Landing page"Landing page subfolder" Example: "Volume of leads by channel"		
																														
			Identify the lead sources that generate the most sales and revenue		
		By connecting your form submissions to a CRM, you can run reports such as "Volume of sales by... channel, source, etc.".This is how it works.You connect a CRM tool to your form builder. Every time a lead is acquired, the leads details, alongside the hidden fields (the lead source data) is passed to your CRM.The CRM allows you to follow your leads as they go down your sales funnel.Let's take one example to understand.Imagine that you have generated 100 leads from different sources. They have all been sent to your CRM with our lead source tracking software. After engaging with these leads through phone calls or emails (whatever your sales funnel is), you close 5 clients (that's 5 sales). Well, since you have captured the lead source data for each lead, you know which source the leads that transformed into a sale came from.Example: "Volume of sales by channel" ChannelsSearch PaidSocial PaidLeads5075Sales56Average order value$150$100Revenue$750$600You ran ads on Google and Facebook, and with the initial “Leads by Channel” report, you found that Social Paid ads generated more leads than “Search Paid” ads.After a few weeks, you analyze which leads transformed into paid customers, and figure out that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. You conclude that you should increase your Search Paid budget. This will increase your ROI as a result.These are all the cool things you can do with our lead source tracking tool. Try it today for free!		
			How to leverage lead source tracking to optimize your marketing strategy?		
		Once you track which source your leads are coming from, you can make data-driven decisions. Focus on the channels that brought the most leads. Dig deeper by leveraging the "Sales and revenue per channel" report, and you can allocate the budget to the channels that brought the most sales and revenue.Second, in marketing, segmentation is king. When you track the source of each lead, when a new lead enters your sales funnel, you can tailor your communication based on the source the lead came from. Providing a personalized experience and potentially increasing the conversion rate as a result.  Third, marketing is a dynamic environment. And seasonality can impact the way customers approach your business.For example, during low seasons, your LinkedIn outreach channel could be the most performing. While in high seasonality, emailing could be the main acquisition channel.The bottom line is that we evolve in a dynamic environment.Tracking the source of your leads over time allows you to quickly adapt to new acquisition patterns by reactively reallocating your marketing budget to the channels providing the most leads.This allows you to increase your revenue and optimize your marketing costs throughout the year. 		
			Example of lead sources		
		Here are the most commonly used lead sources in online marketing: Organic search : Someone is searching on Google, and your website naturally appears on the top results. Paid search: Someone is searching on Google, and your website appears in the paid results.Organic social: This lead source covers all the traffic that you get from your organic social media activities. Either it is on LinkedIn, Facebook, TikTok, or Instagram. You have published a post on social media and generated a lead from it.Paid social: This lead source is the paid version of organic social. You ran an ad on social media and generated leads from it.Referral: These leads are coming from websites that mentioned you. This could be coming from a guest post that you wrote on a blog, and that generated clicks to your website that transformed into leads.Display: This lead source covers all types of display banners that you can post on other websites.Email marketing: These are leads coming from an email campaign sent to your potential customers.Direct: These are the leads you generate from direct traffic (people going directly to your website by writing its URL).

### CTA section

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### Blog

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