Leads are created through TikTok and transferred to Pipedrive. But associating individual leads with specific TikTok ads is not feasible.
When a lead becomes a customer, there's no way to tie that customer to the exact TikTok ad.
Without proper tracking, it's impossible to evaluate how well your TikTok ads perform. Consequently, you're forced to invest in numerous ads without knowing which are effective.
Luckily, a simple solution exists to connect every lead to the specific TikTok campaign, ad group, and ad responsible for it.
We'll take it step by step, so let's begin!
How to capture TikTok ads in Pipedrive
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool that helps you track lead sources. After adding it to your site, it monitors up to 7 lead source details for each lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Include UTM parameters like campaign, ad group, and ad in your URL to track TikTok ads data.
You can incorporate the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The completed URL should appear as follows:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameImportant: Leadsources collects lead source data like channel, landing page, and landing page subfolder, even if UTM parameters are not included, to ensure precise tracking for each lead.
Step 3: Add the hidden fields in your form
The lead source data captured by Leadsources is stored in the hidden fields of your form.
As soon as a new lead submits your form, Leadsources automatically fills the hidden fields with TikTok ads data.
To learn how to add hidden fields to your form, refer to this guide for detailed instructions.
Step 4: Capture the TikTok ads data in Pipedrive
As users click on your ads and visit your site, Leadsources records the TikTok ads information: campaign, ad group, and ad.
The hidden fields in your form are filled automatically by Leadsources with the ads information from TikTok.
Once the form is submitted, you can automatically transfer TikTok ads data and your leads to Pipedrive by connecting your form to Pipedrive.
How does Leadsources work?
Leadsources collects the TikTok ads information whenever a visitor accesses your website.
This TikTok ads information is placed in the hidden fields of your form. Upon form submission, the data is forwarded to Pipedrive, together with the lead information (name, email, etc.).
For each visitor, Leadsources captures the subsequent data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even if UTM parameters are not present, Leadsources utilizes the referrer to monitor lead source data.
There are instances where UTM parameters cannot be utilized, such as when traffic is derived from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such cases, most lead source tracking tools are unable to capture lead sources because they only utilize UTM parameters. Nonetheless, Leadsources still collects some lead source data, even when UTM parameters are unavailable:
- Channel
- Source
- Landing page
- Landing page subfolder
Consequently, unlike numerous other lead tracking tools, Leadsources delivers extensive lead data tracking for every channel:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
In addition, Leadsources categorizes your traffic by channel automatically, creating a well-structured dataset.
Ultimately, Leadsources serves as a simple and powerful tool that consolidates comprehensive lead source data across all channels in a single place.
Performance reports: Lead, sales, and revenue by source
Tracking TikTok ads data in Pipedrive allows you to produce several performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
As a result, you are able to modify your TikTok budget in alignment with the campaign, ad group, and ad responsible for generating leads, sales, and revenue.
We will now take a look at the different lead performance reports that can be generated from this data.
1. Lead source reports
Compile performance reports that display the total leads generated from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report enables you to identify the channel that produces the highest number of leads.
Example #2: Leads by TikTok campaign
Now, it is possible to identify a particular lead source (such as TikTok) and evaluate the leads produced by each TikTok campaign.
Example #3: Leads by TikTok ad
After identifying the TikTok campaign that attracts the highest number of leads, you can dive into the particular ad group or ad that contributes to this lead generation.
2. Sales and revenue source reports
We now understand which TikTok campaign, ad group, and ad produce our leads. However, does this indicate that these leads are contributing to sales and revenue?
Identifying the leads that turn into customers is crucial. Connect your leads to a CRM such as Pipedrive, allowing you to monitor the sales and revenue generated from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This allows you to refine your TikTok ads strategy to prioritize the channels, sources, campaigns, ad groups, and ads that produce sales and revenue.
This allows you to produce different types of sales and revenue reports, such as:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To clarify this, let's look at the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once the ads were launched on Google and TikTok, the initial "Leads by Channel" report showed that Social Paid ads (TikTok) resulted in a higher number of leads compared to Search Paid ads.
Yet, when you exported your sales and revenue data from your CRM, you realized that the Search Paid channel produced higher revenue with a smaller number of leads compared to the Social Paid channel. As a result, you chose to boost the budget for the Search Paid channel.
