Track the source of your leads in your online form
Select a channel to see what data is tracked in your online form
SEO
SEM
Social
Meta
Referral
Emailing
Direct
SEO
What is tracked?
The following data is collected in your online form when users click on an organic search engine result:
- Channel: Organic Search (automatically attributed by LeadSources)
- Source: Name of the search engine (E.G. google)
- Campaign: URL of the search engine (E.G. google.com, google.de)
- Term: empty
- Content: empty
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)
SEM
What is tracked?
The following data is collected in your online form when users click on a search ad:
- Channel: Paid Search (automatically attributed by LeadSources)
- Source: Name of the search engine (E.G. google)
- Campaign: value of your UTM_campaign parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)
Social
What is tracked?
The following data is collected in your online form when your leads come from your organic social efforts:
- Channel: Organic Social (automatically attributed by LeadSources)
- Source: Name of the social network (E.G. instagram)
- Campaign: URL of the social network (E.G. l.instagram.com), or value of your UTM_campaign parameter (if you use any)
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)
Meta
What is tracked?
The following data is collected in your online form when users click on your social ads:
- Channel: Paid Social (automatically attributed by LeadSources)
- Source: Name of the social network (E.G. facebook)
- Campaign: value of your UTM_campaign parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)
Referral
What is tracked?
The following data is collected in your online form when users click on your link that was published on a referring website:
- Channel: Referral (automatically attributed by LeadSources)
- Source: Name of the referring site
- Campaign: URL of the referring site, or value of your UTM_campaign (if you use any) parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)
Emailing
What is tracked?
The following data is collected in your online form when users users click on an email link:
⚠️ Use UTM_medium=email to attribute these leads to the Email channel.
- Channel: Email (automatically attributed by LeadSources)
- Source: empty
- Campaign: value of your UTM_campaign parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)
Direct
What is tracked?
The following data is collected in your online form when users reach your site directly from the URL bar :
- Channel: Direct (automatically attributed by LeadSources)
- Source: empty
- Campaign: empty
- Term: empty
- Content: empty
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)