
What is tracked?
The following data is collected in your online form when users click on an organic search engine result:
- Channel: Organic Search (automatically attributed by LeadSources)
- Source: Name of the search engine (E.G. google)
- Campaign: URL of the search engine (E.G. google.com, google.de)
- Term: empty
- Content: empty
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)

What is tracked?
The following data is collected in your online form when users click on a search ad:
- Channel: Paid Search (automatically attributed by LeadSources)
- Source: Name of the search engine (E.G. google)
- Campaign: value of your UTM_campaign parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)

What is tracked?
The following data is collected in your online form when your leads come from your organic social efforts:
- Channel: Organic Social (automatically attributed by LeadSources)
- Source: Name of the social network (E.G. instagram)
- Campaign: URL of the social network (E.G. l.instagram.com), or value of your UTM_campaign parameter (if you use any)
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)

What is tracked?
The following data is collected in your online form when users click on your social ads:
- Channel: Paid Social (automatically attributed by LeadSources)
- Source: Name of the social network (E.G. facebook)
- Campaign: value of your UTM_campaign parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)

What is tracked?
The following data is collected in your online form when users click on your link that was published on a referring website:
- Channel: Referral (automatically attributed by LeadSources)
- Source: Name of the referring site
- Campaign: URL of the referring site, or value of your UTM_campaign (if you use any) parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)

What is tracked?
The following data is collected in your online form when users users click on an email link:
⚠️ Use UTM_medium=email to attribute these leads to the Email channel.
- Channel: Email (automatically attributed by LeadSources)
- Source: empty
- Campaign: value of your UTM_campaign parameter
- Term: value of your UTM_term parameter
- Content: value of your UTM_content parameter
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)

What is tracked?
The following data is collected in your online form when users reach your site directly from the URL bar :
- Channel: Direct (automatically attributed by LeadSources)
- Source: empty
- Campaign: empty
- Term: empty
- Content: empty
- Landing page: Page of your site where the lead landed during his last visit (E.G. yoursite.com/blog/article-name)
- Landing page subfolder: Subfolder of the page of your site where the lead landed during his last visit (E.G. /blog, /services)