Leads from TikTok are fed into Insightly. However, there's no method to tie each lead to a unique TikTok ad.
After a lead turns into a customer, connecting that customer to a particular TikTok ad is not feasible.
Since you can't track TikTok ad performance, assessing which ads work is impossible. This causes you to spend on multiple ads without clarity on which generate leads or customers.
Thankfully, there is a simple way to tie every lead to the specific TikTok campaign, ad group, and ad that brought it in.
Let's go over it, one step at a time!
How to capture TikTok ads in Insightly
Step 1: Add Leadsources in the head tag of your website
Leadsources is a basic tool designed to track your lead sources. Once set up on your site, it monitors up to 7 data points for each lead you acquire.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add campaign, ad group, and ad UTM parameters to your URL for tracking TikTok ad performance.
You can add the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The end result of your URL should look like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameImportant: Leadsources captures all lead source details, including channel, landing page, and subfolder, even when UTM parameters are missing, ensuring comprehensive tracking for every lead.
Step 3: Add the hidden fields in your form
The hidden fields of your form contain the lead source data collected by Leadsources.
As a new lead submits your form, Leadsources automatically inputs the TikTok ads information into the hidden fields.
For in-depth guidance on adding hidden fields to your form, refer to this guide.
Step 4: Capture the TikTok ads data in Insightly
As users click through your ads and arrive on your website, Leadsources logs the TikTok ads data: campaign, ad group, and ad.
Leadsources fills your form’s hidden fields with the relevant ads data from TikTok.
Upon form completion, you can systematically forward TikTok ads data and your leads to Insightly by configuring your form to integrate with Insightly.
How does Leadsources work?
Whenever a visitor enters your site, Leadsources tracks the TikTok ads data.
This TikTok ads data is recorded in the hidden fields of your form. Upon submission of the form, the data is sent to Insightly alongside the lead details (name, email, etc.).
The subsequent data points are monitored by Leadsources for each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources monitors lead source data using the referrer, even if UTM parameters are not utilized.
There are occasions when it is not viable to use UTM parameters, like when traffic arises from organic channels:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such situations, many lead source tracking tools cannot identify lead sources as they rely exclusively on UTM parameters. Nevertheless, Leadsources continues to collect specific lead source information, even when UTM parameters are absent:
- Channel
- Source
- Landing page
- Landing page subfolder
Therefore, Leadsources offers a level of comprehensive lead data tracking across every channel that many other tools do not:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Also, Leadsources efficiently organizes your traffic by channel, which results in an optimized dataset.
Overall, Leadsources is a simple yet effective tool that consolidates comprehensive lead source data from all channels in one place.
Performance reports: Lead, sales, and revenue by source
Monitoring TikTok ads data in Insightly enables you to generate a variety of performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
As a result, you have the flexibility to adjust your TikTok budget based on the campaign, ad group, and ad that contribute to your leads, sales, and revenue.
We should review the different lead performance reports that can be created using this data.
1. Lead source reports
Formulate performance reports that detail the number of leads generated by:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report assists you in identifying the channel that yields the most leads.
Example #2: Leads by TikTok campaign
Now, you have the capability to focus on a given lead source (such as TikTok) and quantify the leads produced by each TikTok campaign.
Example #3: Leads by TikTok ad
After determining which TikTok campaign delivers the most leads, you can examine the exact ad group or ad that results in lead generation.
2. Sales and revenue source reports
Having established which TikTok campaign, ad group, and ad generate our leads, we need to ask: are these leads driving sales and revenue?
It’s vital to identify which leads convert into paying customers. To facilitate this, connect your leads to a CRM like Insightly, enabling you to monitor sales and revenue generated from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This enables you to adapt your TikTok ads strategy to center around the channels, sources, campaigns, ad groups, and ads that contribute to sales and revenue.
This enables you to develop various sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To explain this, consider the following illustration:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following the execution of ads on Google and TikTok, the early "Leads by Channel" report revealed that Social Paid ads (TikTok) outperformed Search Paid ads in lead generation.
Yet, when exporting your sales and revenue data from your CRM, you noted that the Search Paid channel produced a higher revenue with fewer leads compared to the Social Paid channel. As a result, you decided to allocate additional funds to the Search Paid channel.
