How to track Google Ads data in Gravity Forms

You are using Google Ads to generate leads, but don’t know from which campaigns your leads are coming?

This is a well-known problem. Google Ads only shows how many leads you have generated from a campaign, ad, or keyword, but doesn’t provide any data on a lead level.

As a result, you can’t know which campaign, ad, or keyword generated the leads that converted into customers.

Leadsources solves this problem.

With Leadsources, you can finally track your Google Ads data (campaign, ad, keyword, etc.) on a lead level.

You can then store Google Ads data in Gravity Forms (campaign, ad, keyword, etc.) for every single lead generated.

You can then run reports such as “Keywords that generated the most leads” and take decisions on which keywords to promote, and which ones to cancel.

Let’s dive in!

Capture Google Ads lead data in Gravity Forms in 4 steps

Step 1: Add Leadsources in the head tag of your website

Sign up to Leadsources.io, and benefit from our 14-day free trial.

Place the Leadsources code in your website’s head tag. No coding knowledge is required.

Simply follow this easy step-by-step guide.

Step 2: Add the UTM parameters to your Google Ads campaigns

Insert the UTM parameters you want to track in all your Google Ads campaigns.

Examples of UTM parameters you can add to your ad:

• UTM_source
• UTM_campaign
• UTM_term
• UTM_content

Leadsources also collects data that is not included in UTM parameters, such as the channel, landing page, and landing page subfolder. So you get a full picture on a lead level.

Step 3: Add the hidden fields in Gravity Forms

When visitors fill out your Gravity Forms (name, email, etc.), Leadsources auto-fills the hidden fields with the Google Ads data (campaign, ad, keyword, landing page, etc.).

To do this, follow this step-by-step guide to add hidden fields in Gravity Forms. Simply follow this step-by-step guide.

Leadsources will then store the Google Ads data directly in your Gravity Forms.

Step 4: Capture the Google Ads data in Gravity Forms

When a visitor clicks on your Google Ads ad and lands on your page, Leadsources captures the Google Ads data (campaign, ad, keyword, landing page, etc.).

The Google Ads data are automatically added to the hidden fields of your Gravity Forms by Leadsources.

Upon form submission, the Google Ads data (along with the form responses) are sent to the submissions page of Gravity Forms.

How does Leadsources work?

When you insert the Leadsources code into the head tag of your website, it will read and capture Google Ads data (UTM parameters and referrer) whenever someone visits your site.

It then stores the Google Ads data in the hidden fields of your Gravity Forms.

If a visitor comes to your site without UTM parameters in the URL, Leadsources will still collect data about them via the referrer:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

This method enables you to monitor essential lead source information even if UTM parameters are not used, including:

• On Google Search
• On your Instagram bio link
• On your social media posts
• Etc.

Most tools track lead data only when UTM parameters are used (mainly on paid and referral channels) – that’s a problem!

However, Leadsources captures lead data for all channels, even in the absence of UTM parameters:

• Organic Search
• Paid Search
• Organic Social
• Paid Social
• Referral
• Affiliate
• Email
• Display Advertising
• Direct Traffic

This allows you to track and consolidate all lead source data into one central location.

How to run performance reports

With your Google Ads data stored in Gravity Forms, you can now create performance reports such as:

• Leads per campaign
• Leads per ad
• Leads per keyword
• Etc.

This helps you make well-informed decisions regarding your Google Ads expenditure.

Let’s explore the various reports you can create.

Lead performance reports

You can run reports showing the volume of leads generated by:

• Channel
• Campaign
• Ad
• Keyword
• Landing page
• Landing page subfolder

Example #1

For campaigns across different channels (SEO, PPC, email, etc.), you can export the data and create a report called “Leads by Channel.”

Example #2

After determining which channel produces the most leads (e.g., Google Ads), you can narrow down further by selecting this channel to view the lead count for each specific ad campaign.

Example #3

Once you’ve identified the campaign with the highest lead generation, you can further investigate by examining which specific keywords are producing these leads.

Sales performance report

Identifying the ads and keywords that bring in the most leads is useful, but does this mean they also increase your revenue?

By sending your Gravity Forms submissions into a CRM (such as GoHighLevel) you can generate powerful sales reports.

Example:

After running ads on Google and Facebook, you found that Social Paid ads generated a higher number of leads compared to Search Paid ads.

After several weeks, analyzing lead conversion to paying customers shows that the Search Paid channel produced more revenue with fewer leads than the Social Paid channel. This helps guide your decision to raise the budget for Search Paid campaigns.