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Lead source Gravity Forms

Track lead source and customer journey in Gravity Forms

Every Gravity Forms submission captures the information your visitor enters, but without Gravity Forms Lead Attribution and Gravity Forms Lead Tracking, every lead appears the same. Whether someone found your business through Google Ads, an organic search, a Facebook campaign, or a referral website, Gravity Forms alone cannot show which marketing efforts produced the conversion. The LeadSources Gravity Forms Integration adds accurate attribution data automatically, helping you measure campaign performance and improve your marketing decisions.

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Name
Sarah Johnson
Email
sarah.johnson@techcorp.com
Company
TechCorp Inc.
Submit Submitted!
Sarah Johnson
sarah.johnson@techcorp.com
Lead Source Data
Channel Paid Search
Source google
Campaign lead-gen-q4-2026
Term keyword
Content ad-variant-b
Page Path /landing/demo → /pricing → /signup
Device Desktop
OS macOS
Browser Chrome 119
Captured just now Synced to CRM
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About Gravity Form

Gravity Forms is a premium WordPress plugin designed to help businesses build advanced online forms without complex development. From contact and enquiry forms to multi-page applications and payment forms, it offers powerful customization options, automation, and integrations with popular CRM and marketing platforms. Businesses use Gravity Forms to simplify data collection, improve user experiences, and manage leads more effectively.

Gravity Forms Collects Leads. LeadSources Reveals Where They Came From.

Every Gravity Forms submission captures the information your visitor enters, but without attribution data, every lead appears the same. Whether someone found your business through Google Ads, an organic search, a Facebook campaign, or a referral website, Gravity Forms alone cannot show which marketing efforts produced the conversion, so it needs integration.

Before LeadSources

Missing Marketing Attribution

Gravity Forms successfully records form submissions, but the marketing story behind each lead remains incomplete.

  • Unknown acquisition sources: See new submissions without knowing which campaign or traffic source generated them, making Gravity Forms lead source tracking difficult.
  • Unclear advertising performance: Spend money across multiple channels without confidence about which campaigns are producing qualified leads or accurate Gravity Forms conversion tracking.
  • Limited customer journey visibility: Only the completed form is visible, leaving previous visits and interactions unknown, limiting your Gravity Forms customer journey tracking.
  • Harder optimization decisions: Marketing budgets are allocated using partial data instead of complete Gravity Forms marketing attribution.

With LeadSources

Every Lead Comes With Its Story

LeadSources enriches every Gravity Forms submission with detailed attribution information, making every lead easier to understand and every campaign easier to measure.

  • Complete source attribution: Identify the exact marketing channel, campaign, keyword, and device responsible for each submission with accurate Gravity Forms lead source tracking.
  • Smarter marketing investment: Increase spending on campaigns that consistently generate quality leads while reducing waste using reliable Gravity Forms analytics.
  • Full visitor journeys: View every interaction leading up to the final Gravity Forms submission with complete Gravity Forms visitor tracking.
  • Better reporting: Measure performance using verified attribution data instead of assumptions with improved Gravity Forms form analytics.
   

Why Gravity Forms Integrates Naturally With LeadSources

Gravity Forms is widely used because of its flexibility and support for custom fields. LeadSources builds on those capabilities by automatically attaching attribution data to each form submission without changing the form your visitors complete. Once the LeadSources tracking script is installed, attribution data is collected as visitors browse your website and is associated with their Gravity Forms submission automatically.
  • Capture attribution details before the visitor completes the form.
  • Automatically associate marketing data with every submission.
  • Keep your existing Gravity Forms design and workflow unchanged.
  • Track forms across landing pages, service pages, and marketing campaigns.

Gravity Forms Native Tracking vs LeadSources

Gravity Forms excels at collecting submissions, but it was not designed as a marketing attribution platform. While it supports hidden fields and integrations, marketers still need additional attribution data to understand where leads originate.
Capability Gravity Forms Native / Hidden Fields LeadSources
Automatic channel and source attribution
Multi-session customer journey tracking
Tracks visitors across multiple website sessions LIMITED
Resilient first-party attribution
11 lead enrichment data points
Automatically syncs attribution to your CRM

Powerful Tracking Features for Gravity Forms

LeadDNA. Complete Lead Attribution for Every Submission

LeadDNA enriches every Gravity Forms submission with valuable attribution data so you can identify which marketing efforts consistently generate qualified leads. Instead of relying on basic UTM values or last-click reports, you receive a detailed picture of how each lead arrived.
  • Channel & Source
  • Campaign, Term & Content
  • Entry Pages
  • Full Page Path
  • Device & OS
  • Browser data

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   

11 Data Points Captured on Every Gravity Forms Submission

Knowing that a lead came from Google or Facebook is only part of the story. LeadSources captures additional context that helps both marketing and sales understand every conversion with greater accuracy.

#1

Marketing channel

#2

Traffic source

#3

Campaign name

#4

Keyword/search term

#5

Ad content variation

#6

Landing page

#7

Full page path

#8

Device type

#9

Operating system

#10

Browser

#11

Conversion timestamp

Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

LeadPath. See the Complete Customer Journey

Many attribution tools focus only on the final interaction before someone submits a form. That approach overlooks the earlier visits that often influence buying decisions. LeadPath records the customer’s journey across multiple sessions, giving you a clearer understanding of how prospects engage with your business before converting through Gravity Forms.
  • Track every meaningful interaction leading to the submission.
  • Understand how different marketing channels contribute throughout the buying journey.
  • Measure campaign influence beyond the final click.
  • Improve marketing decisions using complete customer journey data.

Send Gravity Forms Attribution Data Directly to Your CRM

Collecting attribution data is valuable only if your team can use it. LeadSources automatically passes marketing attribution alongside each Gravity Forms submission, ensuring your CRM receives the information your sales team needs from the moment a lead is created. Whether you use HubSpot, Salesforce, Pipedrive, or another supported CRM, attribution data travels with every new lead.

Send channel, source, campaign, term, content, and landing page details into your CRM.

Map LeadSources fields to your existing custom CRM fields.

Ensure every new Gravity Forms submission includes verified attribution.

Connect closed revenue back to the campaigns that generated it.

See the CRM setup guides on our integrations page to connect your stack in a few minutes.

Built for the Way Businesses Use Gravity Forms

Marketing agencies

managing multiple client websites and tracking campaign performance for every form submission.

SaaS businesses

using Gravity Forms for demos, onboarding requests, and qualification forms across multiple visits.

Professional service providers

collecting quote requests, consultations, or appointment enquiries from multiple marketing channels.

Set Up in 2 Minutes

Getting started with LeadSources and Gravity Forms is straightforward. Install the tracking script, connect your forms, and begin capturing attribution data without changing how your forms work.
Processing
1

Add Your Website

  • Log in to your LeadSources account.
  • Navigate to Websites and select Add New Website.
  • Enter your website name and domain.
  • Copy your LeadSources tracking script.
30 seconds
Connecting
2

Install the Tracking Script

  • Add the tracking script to your website header.
  • Install it across every page where your Gravity Forms are displayed.
  • Verify the installation using the built-in testing tool.
1 minute
Active
3

Connect Gravity Forms

  • Open your Gravity Forms settings inside LeadSources.
  • Select the website and the forms you want to track.
  • Configure the required attribution fields.
  • Save your settings and complete the connection.
Instant
   

Test Your Gravity Forms Integration

Click Test

Inside LeadSources, click Test.

Sample visit

Open your website using the generated test URL and navigate through your website as a normal visitor.

Complete and review

Review the submission inside LeadSources or your connected CRM and complete a Gravity Forms submission.

You should see attribution information including:
  • Marketing Channel
  • Traffic Source
  • Campaign
  • Keyword
  • Landing Page
  • Device
  • Customer Journey
If these fields appear, your integration is working correctly.
Before directing live traffic to your forms, run a quick test to confirm attribution is being captured correctly.

Trusted by teams who need to know what works

Businesses use LeadSources to understand which marketing activities generate qualified leads instead of relying on assumptions.
Bijoy Thangaraj

Bijoy Thangaraj

Founder of JSplash Studios

LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.

Mickelle Fox

Mickelle Fox

I did appreciate the prompt support that you provided in helping me get started! The onboarding was seamless and I felt like I could reach out at any time and be fully supported by you and your team.

Manuel Segnana

Manuel Segnana

Co-founder of DressCode Agency

I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!

Mark Okiki

Mark Okiki

Co-founder of TaskGPT

Brings me closer to my Lead sources

Kevin Wiles

Kevin Wiles

SEO Consultant

I have been able to get a better understanding of the current tracking performance across client websites, the support from the moment I registered has been second two none with new features being added.

Elizabeth Lowman

Elizabeth Lowman

Head of Marketing at IOU Financial

With LeadSources, our qualified lead rate for paid search increased by 49%, and our ROAS increased from 3x to 11x, allowing us to invest more strategically in campaigns that actually drive revenue.

Bijoy Thangaraj

Bijoy Thangaraj

Founder of JSplash Studios

LeadSources is a smart and well-built tool for anyone serious about understanding where their leads come from.

Mickelle Fox

Mickelle Fox

I did appreciate the prompt support that you provided in helping me get started! The onboarding was seamless and I felt like I could reach out at any time and be fully supported by you and your team.

Manuel Segnana

Manuel Segnana

Co-founder of DressCode Agency

I can now double down on the sources that truly bring results. Highly recommended for founders, marketers, and anyone serious about growth!

Mark Okiki

Mark Okiki

Co-founder of TaskGPT

Brings me closer to my Lead sources

Kevin Wiles

Kevin Wiles

SEO Consultant

I have been able to get a better understanding of the current tracking performance across client websites, the support from the moment I registered has been second two none with new features being added.

Elizabeth Lowman

Elizabeth Lowman

Head of Marketing at IOU Financial

With LeadSources, our qualified lead rate for paid search increased by 49%, and our ROAS increased from 3x to 11x, allowing us to invest more strategically in campaigns that actually drive revenue.

Track Every Customer Journey in Gravity Forms

LeadSources gives you complete visibility into every Gravity Forms submission, helping you understand exactly how visitors become customers.

 

Start Tracking Gravity Forms Leads With Confidence

Stop relying on incomplete attribution and start understanding exactly where every lead comes from. Try LeadSources free for 14 days. Connect Gravity Forms in minutes, capture verified attribution automatically, and make every marketing decision with confidence.

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FAQ

Does LeadSources change how my Gravity Forms look or function?

No. LeadSources works behind the scenes by attaching attribution data to your Gravity Forms submissions. Your existing forms, styling, fields, and user experience remain unchanged.

Each submission can include valuable attribution information such as marketing channel, source, campaign, term, content, landing page, page path, device type, operating system, browser, conversion timestamp, and the customer’s complete journey before submitting the form.

Yes. LeadPath records activity across multiple sessions, allowing you to understand the full sequence of visits that resulted in a Gravity Forms submission rather than only the final interaction.
Most users complete setup in just a few minutes. After installing the tracking script and configuring the integration, LeadSources begins attaching attribution data to new submissions automatically.
UTM parameters remain the best way to identify paid campaigns with precision. LeadSources also helps identify other traffic sources, including organic search, referrals, and direct visits, providing broader attribution across your marketing channels.
LeadSources uses first-party tracking methods designed to provide more reliable attribution than traditional third-party cookies. While browser privacy features can influence any tracking solution, first-party tracking generally delivers more consistent results.

Yes. LeadSources supports multiple Gravity Forms across the same website. Each submission is tracked independently and includes its own attribution data, and customer journey, regardless of which form the visitor completes.

Yes, you can track lead sources across all popular form builders, including Ninja Forms, Cognito Forms, WPForms, and more.