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How to track the source of your leads in WPForms

You’re collecting leads through WPForms, but you’re flying blind on what actually converts them. Without proper attribution, you’re wasting budget on campaigns that don’t work.

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Before LeadSources

The Attribution Black Box

Your current WPForms setup leaves you guessing about lead sources and campaign performance.

  • Unknown lead sources: All submissions look the same in WPForms
  • Wasted ad spend: Can't identify which campaigns actually convert
  • Missing touchpoints: No visibility into the customer journey before conversion
  • Poor optimization: Making budget decisions based on incomplete data
With LeadSources

Complete Attribution Clarity

Every WPForms submission comes with complete source tracking and customer journey insights.

  • Precise source tracking: Know exactly which channel, ad, device (and more) drove each lead
  • Optimized campaigns: Double down on high-converting channels, pause low performers
  • Full customer journeys: See every touchpoint that influenced the conversion decision
  • Data-driven growth: Scale winning campaigns with confidence and proven ROI
   

Powerful tracking features for WPForms

LeadDNA - Deep Lead Source Tracking

Every WPForms lead comes with a rich profile of 11 comprehensive data points, giving your sales and marketing teams the granular data they need to make smarter decisions.

  • Channel & Source
  • Campaign, Term & Content
  • Entry Pages
  • Full Page Path
  • Device & OS
  • Browser data

Lead Profile #2847

Converted
Channel: Paid Search
Source: google
Campaign: lead-gen-q4-2024
Term: lead tracking software
Content: ad-variant-b
Page Path: /landing/demo → /pricing → /signup
Device: Desktop
OS: macOS
Browser: Chrome 119
   
Day 1 Facebook Ad
Day 3 Google Search
Day 7 Email Click
Day 10 Direct Visit
   

LeadPath - Full-Funnel Customer Journey

Record the complete path each lead takes across multiple sessions before submitting your WPForms. From first click to final form submission, see every touchpoint that influenced their decision.

  • Complete visibility into customer behavior
  • Understand intent and marketing impact
  • Optimize campaigns based on actual journey

Set Up in 2 Minutes

Connect LeadSources to your WPForms with our simple 3-step process. No technical skills required.

Processing
1

Sign Up Free

Create your LeadSources account with just your email.

30 seconds
Connecting
2

Connect WPForms

One-click connection through our native WPForms integration.

1 minute
Active
3

Start Tracking

Watch lead attribution data flow into your dashboard automatically.

Instant
   

Map your complete lead journey today

Try LeadSources Premium features for 14 days for free

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Track all customer journeys in WPForms

LeadSources tracks the full journey of your WPForms leads, regardless where they come from.