Marketing Attribution Quiz

This quiz uses a point-based scoring system. Each of the 6 questions awards points to the attribution tools that best fit your answer. At the end, the tools with the highest total points become your top recommendations.

Scoring Matrix:

Question 1: Sales Cycle Length

• 0-7 Days → LeadSources, Hyros, Triple Whale (+1 point each)
• 30-90 Days → LeadSources, Ruler Analytics (+1 point each)
• 180+ Days → Dreamdata (+1 point)

Question 2: Journey Complexity

• Single touchpoint → LeadSources, Ruler Analytics (+1 point each)
• 3-5 touchpoints → LeadSources, Ruler Analytics (+1 point each)
• 10+ touchpoints → Dreamdata, Hyros (+1 point each)

Question 3: Stakeholder Count

• Individual stakeholder → LeadSources, Usermaven, Ruler Analytics (+1 point each)
• 2-3 stakeholders → Dreamdata, HubSpot (+1 point each)
• 5+ stakeholders → Dreamdata (+1 point)

Question 4: Channel Diversity

• 1-2 channels → LeadSources, Usermaven (+1 point each)
• 3-5 channels → LeadSources, Ruler Analytics, Triple Whale (+1 point each)
• 8+ channels (including offline) → Dreamdata (+1 point)

Question 5: Revenue Per Customer

• Under $100 → Triple Whale, Hyros, ThoughtMetric (+1 point each)
• $500-$10K → LeadSources, Ruler Analytics, Dreamdata (+1 point each)
• $10K+ → Dreamdata, Full Circle Insights (+1 point each)

Question 6: Offline Influence

• None (Purely digital) → LeadSources, Usermaven, Ruler Analytics, Hyros (+1 point each)
• Some offline influence → Dreamdata, HubSpot, Bizible (+1 point each)
• Significant offline influence → Bizible, Custom Attribution Stack, Marketing Mix Modeling platforms (+1 point each)

Final Score Calculation:
Your match percentage is calculated as: (Tool’s Points ÷ 6) × 100. The three tools with the highest scores are displayed as your recommendations.