Are you finding it difficult to determine the source of your leads in Google Ads campaigns?
It’s a common issue. Google Ads shows how many leads each campaign, ad, or keyword generates, but doesn’t provide detailed information about those leads.
Hence, you can’t figure out which campaign, ad, or keyword generated the leads that converted into customers.
This issue is handled by Leadsources.
Leadsources enables you to track your Google Ads data (campaign, ad, keyword, etc.) on a detailed lead level.
When you send your leads into Infusionsoft, you can track the Google Ads data (campaign, ad, keyword, etc.) for leads that transformed into clients.
Then, you can run reports, for example: Keywords that attracted the most clients… to decide which keywords to promote or cancel.
Let’s dive in!
Capture Google Ads lead data in Infusionsoft in 4 steps
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Insert the Leadsources code into your site’s head tag. No coding expertise needed.
Simply follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your Google Ads campaigns
Place the UTM parameters you wish to track in each of your Google Ads campaigns.
Suggested UTM parameters to include in your ad are:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Leadsources includes data beyond UTM parameters, such as the channel, landing page, and subfolder, allowing for a thorough lead level analysis.
Step 3: Add the hidden fields to your form
As soon as visitors fill out your form (name, email, etc.), Leadsources pre-fills hidden fields with data from Google Ads (campaign, ad, keyword, landing page, etc.).
For this, just add hidden fields to your form to track UTM parameters. We offer complete guides for all form builders, with no coding skills required.
Step 4: Track the Google Ads data in Infusionsoft
Leadsources captures Google Ads details (campaign, ad, keyword, landing page, etc.) when a visitor clicks your ad and arrives at your page.
Leadsources automatically transfers Google Ads data into the hidden fields of your form.
Upon form submission, both the Google Ads information and the form responses can be forwarded to Infusionsoft. Connecting the form to Infusionsoft is necessary.
How does Leadsources work?
When the Leadsources code is inserted into your site’s head tag, it will collect Google Ads data (UTM parameters and referrer) whenever a visitor comes to your site.
The Google Ads details are saved in the hidden fields of your form.
If a visitor lands on your site without UTM parameters, Leadsources will use the referrer to collect data about them:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
This strategy lets you track essential lead source details even without UTM parameters, such as:
- On Google Search
- On your Instagram bio link
- On your social media posts
- Etc.
While UTM parameters are the standard for tracking lead sources in most tools, Leadsources lets you keep track of lead data even for channels without them:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This helps you compile detailed lead source information into a single place.
How to run performance reports
With your Google Ads information in Infusionsoft, you’re able to generate performance reports such as:
- Leads per channel
- Revenue per channel
- Revenue per keyword
- Etc.
This helps you to make smart decisions concerning your marketing investments.
Let’s investigate the various reports available for creation.
Lead performance reports
Reports can highlight the volume of leads generated from:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
Example #1
You can compile data from different channels (SEO, PPC, email, etc.) and generate a report labeled “Leads by Channel.”
Example #2
Once you establish the channel with the most leads (e.g., Google Ads), you can select this channel to analyze the lead count for each specific ad campaign.
Example #3
After finding the campaign with the most leads, you can proceed to examine which particular keyword are generating these leads.
Sales performance report
Identifying the ads and keywords that produce the most leads is important, but do they also result in higher revenue?
Sending your form submissions to Infusionsoft helps you create detailed sales performance reports.
Example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After evaluating your ads on Google and Facebook, you observed that Social Paid ads led to a higher lead count than Search Paid ads.
After weeks of analysis, it’s clear that the Search Paid channel achieved higher revenue with a smaller number of leads than the Social Paid channel. This leads you to decide to raise the budget for Search Paid campaigns.