Implement Google Forms UTM tracking (without code)

Adding UTM tracking to Google Forms can be difficult, especially for those without coding experience.

But what if you could capture UTM parameters in Google Forms, without any coding required?

Introducing Leadsources.io!

Leadsources is a tool designed to track lead sources, acting as an intermediary between your UTM parameters and Google Forms.

When a visitor clicks on your marketing campaign, Leadsources captures the UTM parameters from your URL.

Leadsources then automatically fills these UTM parameters into hidden fields within your Google Form.

You can then view both the UTM parameters and the lead’s information on the submission page of Google Forms.

This guide will help you set up UTM tracking in Google Forms using Leadsources in just 10 minutes, and you don’t need any coding skills.

Set Up UTM Tracking in Google Forms in 4 Simple Steps

Step 1: Add Leadsources to your Website

Step 2: Add UTM Parameters to Your Campaigns

Step 3: Add Hidden Fields to Your Google Form

Add Fields for UTM Parameters

• Add new fields with names like channel, source, campaign, term, content, landingpage, and landingpagesubfolder using the Short answer question type.

Add the exact following fields one by one:

• channel
• source
• campaign
• term
• content
• landingpage
• landingpagesubfolder

Step 4: Track UTM Parameters in Google Forms

How does Leadsources work?

By adding the Leadsources code to the head tag of your website, Leadsources captures UTM parameters from your URL every time a visitor lands on your site.

It then stores these UTM parameters in the hidden fields of your Google Form.

Even if a visitor arrives at your site without UTM parameters, Leadsources captures information from the referrer, such as:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

This allows you to track important lead source data regardless of UTM parameters, including:

• On Google Search
• On your Instagram bio link
• On your social media posts

While most tools can only track the source of your leads by using UTM parameters only, Leadsources allows you to track the source of your leads regardless of where they are coming from, UTM parameters or not:

• Organic Search
• Paid Search
• Organic Social
• Paid Social
• Referral
• Affiliate
• Email
• Display Advertising
• Direct Traffic

You get to collect all your lead source data in one place.

How to run performance reports

With your lead source data captured in Google Forms, you can create performance reports to make informed decisions about your marketing strategies. For example, you can generate reports on:

• Leads per channel
• Revenue per channel
• Revenue per keyword

Here’s how you can analyze the data:

Let’s go through the different reports you can generate to understand their features.

Lead performance reports

Generate reports to see the volume of leads by:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

Sales performance report

Knowing which ads and keywords are effective for lead generation is crucial, but do they lead to revenue?

By integrating Google Forms with GoHighLevel, you can generate sales reports to see how well these leads convert into revenue.

Channels	Search Paid	Social Paid
Leads	50	75
Sales	5	6
Average order value	$150	$100
Revenue	$750	$600

You ran ads on Google and Facebook and from this data, you might find that while Social Paid ads generate more leads, Search Paid ads yield higher revenue, suggesting you might want to increase your Search Paid budget.

By following these steps, you can easily track UTM parameters and assess the performance of your marketing using Google Forms and Leadsources.io.