Do you generate leads with NetSuite CRM and wish to identify where they're coming from?
By applying this method, you can consistently track the origins of your leads in NetSuite CRM.
This gives you the ability to strengthen your marketing campaigns by targeting the sources that achieve the best results.
Let's explore this approach.
How to track the source of leads in NetSuite CRM
How does Leadsources track the source of your leads?
By utilizing Leadsources, you can effectively monitor lead origins, and after integrating it into your website, it tracks as many as 7 lead source data entries for each lead you generate.
When visitors access your website, Leadsources implement cookies and UTM parameters to gather data, accurately mapping out relevant details like channel, source, campaign, term, content, and the subfolder through which they entered.
After the submission of a form, the lead's contact details, including their email, name, and additional information, are sent to NetSuite CRM, paired with the source data that has been tracked by Leadsources, including channel, source, and more.
How to track the source of your leads in NetSuite CRM?
Begin with these 3 quick steps today - it’s free of charge:
- You can easily join Leadsources.io with a free registration.
- You should insert the Leadsources tracking code into your website; refer to this article for help.
- Incorporate hidden fields into your form for the purpose of storing lead source data, and since Leadsources is compatible with any form builder, check out this article for further instructions.
… and you are ready to start tracking the sources of your leads! 🎉
When a form is submitted on your site, Leadsources takes care of populating the hidden fields with relevant lead source data:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
Upon the submission of your form, lead source data from the hidden fields is sent to NetSuite CRM, and it can be accessed via your leads dashboard.
You have successfully obtained insightful data regarding the source of each lead!
Performance reports: Lead, sales, and revenue by source
What data is tracked in NetSuite CRM?
Your form will receive as many as 7 data points inserted by Leadsources:
- Channel: The type of traffic is categorized into 10 channels, including Paid Search, Organic Search, and Email Marketing, among others.
- Source: The particular platform or source, like Facebook or Instagram, that drives visitors for "Organic Social."
- Campaign: The specific name of a marketing activity, beneficial for monitoring performance across multiple campaigns.
- Term: Refers to the keyword targeted in a campaign, such as "Corporate lawyer in New York."
- Content: The specific portion of the ad clicked on by the visitor.
- Landing Page: Refers to the exact URL of the page where the lead arrived.
- Landing Page Subfolder: The subfolder of the landing page, as shown in "/products/" from "https://www.example.com/products/".
Creating your first performance reports
1. Lead source reports
Lead reports offer a valuable way to learn more about your lead sources.
Organize your leads by channel initially to discover which channels contributed the highest lead count.
Select a specific channel like Search Paid (Google Ads) and organize your leads by campaign to identify the top-performing campaign in lead generation.
You can analyze the performance of a particular campaign in more detail by using the “Volume of Leads by Keyword” report for segmentation.
2. Sales and revenue source reports
Although we can identify the sources providing the most leads, we should ask: are these leads producing sales and revenue?
Using a CRM such as NetSuite enables you to measure sales performance across channels, sources, landing pages, and more.
By utilizing this information, you can elevate your marketing strategy to favor channels that are most profitable.
To provide a better understanding, let’s explore the following scenario:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
Your campaigns on Google and Facebook led to an initial “Leads by Channel” report, which revealed that Social Paid ads outperformed their Search Paid counterparts in generating leads.
After conducting your analysis a few weeks later, you identify that the leads that became paying customers reveal the Search Paid channel produced greater revenue from a smaller number of leads than the Social Paid channel.
