Track your Facebook Ads data in your online form (without code)

Are your Facebook ads bringing in the most leads, sales, and revenue?

You may know how many leads each ad generates, but pinpointing the exact source can be challenging.

Without clear insights into which ads perform best, optimizing your marketing strategy becomes difficult.

LeadSources helps you track the source of your leads across campaigns, Ad Sets, and ads to improve efficiency.

With your online form, you can seamlessly capture Facebook ads data, including campaign details for each lead.

You can then identify which audiences to focus on or exclude.

Let’s get started!

Capture Facebook ads in your online form

Step 1: Add LeadSources in the head tag of your website

Step 2: Add the UTM parameters to your Facebook ads campaigns

Step 3: Add the hidden fields in your online form

Step 4: Capture the Facebook ads data in your online form

How does LeadSources work?

By adding the LeadSources code to your site, it tracks Facebook ads data, such as campaign, ad set, and ad, for every visitor. The Facebook ads data is then stored in the hidden fields of your online form.

LeadSources is designed to collect the following visitor details:

• Channel
• Source
• Campaign
• Term (e.g., Ad Set)
• Content (e.g., Ad name)
• Landing page
• Landing page subfolder

This ensures the tracking of the lead source information including traffic from organic sources such as:

• Google Search
• Instagram bio link
• Social media posts
• Etc.

LeadSources enables comprehensive tracking of lead sources even when UTM parameters are missing, unlike most tools.

Other tools may not track lead data from all channels, but LeadSources does:

• Organic Search
• Paid Search
• Organic Social
• Paid Social
• Referral
• Affiliate
• Email
• Display Advertising
• Direct Traffic

This feature helps consolidate all lead source data into a single place.

How to run performance reports

With your Facebook ads data in your online form, you can create performance reports such as:

• Leads per campaign
• Leads per Ad set
• Leads per ad
• Etc.

This helps you make more informed decisions when adjusting your Facebook ads budget.

Now, let’s take a look at the types of reports you can create.

Lead performance reports

Reports can show the number of leads generated by:

• Channel
• Campaign
• Ad set
• Audience
• Ad
• Landing page
• Landing page subfolder

Sales performance report

While it’s crucial to know which Facebook ads generate the most leads, it’s also important to determine if they contribute to your sales and revenue.

You can create detailed sales reports by importing your online form data into a CRM.

Example:

Channels	Search Paid	Social Paid
Leads	50	75
Sales	5	6
Average order value	$150	$100
Revenue	$750	$600

We ran an ads campaign on Google and Facebook. The lead report showed that Social Paid ads (Facebook) generated more leads than Search Paid ads (Google).

However, after analyzing the sales report from the CRM, it was found that the Search Paid channel generated higher revenue with fewer leads compared to the Social Paid channel.

LeadSources integrates with the following form builders:

• 123FormBuilder
• Cognito Forms
• Contact Form 7
• Fillout
• Formcrafts
• FormAssembly
• Formidable Forms
• Forminator
• Forms.app
• FormSite
• Formstack
• GoHighLevel
• Gravity Forms
• HubSpot Forms
• Jotform
• Keap Forms
• Leadpages
• Ninja Forms
• Paperform
• QuestionScout
• Typeform
• Webflow
• WPForms
• Wufoo
• Zoho Forms