Are you unclear about where your leads are coming from in Formstack?
This basic method makes it easier to know the source of your leads in Formstack.
The ability to assess sources will enable you to elevate leads, sales, and revenue significantly.
Let’s dive in!
How to track the source of lead in Formstack
1. How LeadSources collects the lead source data
Leadsources is designed to provide clarity on the sources of your leads. After integration, it tracks up to 7 lead source metrics for every lead you generate.
Leadsources effectively captures visitor data by utilizing cookies and UTM parameters during website visits.
The tool effectively tracks significant lead source details including channel, source, campaign, keyword, the content they engaged with, as well as the landing page and landing page subfolder.
Upon form submission, the lead’s contact details (like email and name) are sent to Formstack, in conjunction with the source data collected by Leadsources (channel, source, etc.).
2. How LeadSources passes the lead source data into Formstack
Start your process with 3 simple steps:
- You can sign up for free on the Leadsources.io website.
- Incorporate the Leadsources tracking code on your site—refer to the guide for help.
- Insert hidden fields within your Formstack form to capture lead source information—see this article for assistance.
It’s time to start tracking the sources of your leads! 🎉
Once the form is submitted in Formstack, Leadsources automatically enters key lead source data into the hidden fields:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
This data will show up in your submission records, together with the lead’s personal information (like name and email).
This approach allows for unique identification of lead sources for every individual lead.
How to analyze the lead source data
What data is tracked in Formstack?
You can utilize LeadSources to capture 7 different types of data for every lead:
| Lead source data | Definition |
| Channel | LeadSources classifies your leads based on traffic type, grouping them into 10 channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other. |
| Source | Outlines the exact source or platform responsible for driving traffic to you. For instance, within "Organic Social," the source could be LinkedIn, Instagram, etc. |
| Campaign | Highlights the name of the particular marketing campaign. For instance, if you’re managing various promotional campaigns, you can identify the specific campaign that resulted in leads. |
| Term | The keyword that a campaign is centered around. For instance, in a Google Ads campaign titled “Search campaign personal insurance,” LeadSources.io organizes your leads based on targeted keywords such as “Personal insurance in Chicago,” “Personal insurance in Denver,” etc. |
| Content | The specific segment of your ad that was interacted with by users. |
| Landing Page | The specific URL that directed the lead to the landing page. For example, domain.com/services/personal-insurance-denver. |
| Landing Page Subfolder | The exact subfolder segment of the landing page URL. For instance, if a user navigates to domain.com/services/personal-insurance-denver, the subfolder tracked would be “services.” |
Creating your first performance reports
1. Leads source reports
Understand where your leads are coming from by checking detailed lead reports that provide useful information.
Start with identifying the channels that generate the most leads by sorting your leads according to their respective channels.
Next, focus on one channel, such as Organic Search, and categorize your organic leads by their corresponding campaigns to gain insights into which campaign yields the most leads.
The concluding stage in measuring a particular campaign's impact is to analyze the leads by their keywords and advertising channels in reports titled “Number of leads by keyword” and “Number of leads by advertisement.”
2. Sales source reports
Now that you recognize which advertisements and keywords yield the most leads, the critical question remains: does this insight boost your revenue?
A CRM can assist you in managing Formstack leads by identifying those that converted to paying customers and creating sales reports based on channel, source, landing page, etc., so if you’re not currently using a CRM, GoHighLevel is an option.
Imagine the following case:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After you launched your advertising campaigns on Google and Facebook, it became evident from the initial "Leads by Channel" analysis that Paid Social ads outperformed Paid Search ads in lead generation.
After tracking lead conversions to paying customers for several weeks, it became apparent that the Paid Search channel was more successful at driving revenue, even though it had a lower lead count than the Paid Social channel, resulting in the decision to boost investment in the Paid Search strategy.
