Are your leads generated on Leadsquared, and you are curious about their origin?
This method provides an effective solution for tracking lead sources in Leadsquared.
This gives you the chance to boost your marketing campaigns by focusing on the sources that produce the best results.
Let's reflect on this approach.
How to track the source of leads in Leadsquared
How does Leadsources track the source of your leads?
By operating Leadsources, you can simplify the tracking of your leads sources, and it is capable of capturing up to 7 lead source data entries for each lead generated after being added to your website.
Leadsources collects visitor data during their website visits using cookies and UTM parameters, which enables the mapping of essential details such as channel, source, campaign, term, content, and the subfolder along with the landing page they entered through.
Following form submission, the lead's contact information, including their email, name, and additional details, is sent directly to Leadsquared, together with the source data that Leadsources has tracked, such as channel, source, and more.
How to track the source of your leads in Leadsquared?
Follow these 3 simple steps - it’s entirely free:
- Sign up for Leadsources.io without any fees to start your journey.
- Insert the Leadsources tracking code on your website, and this article will help you do so.
- By incorporating hidden fields into your form, you can store lead source data; note that Leadsources is compatible with any form builder, and refer to this article for guidance specific to your builder.
… and you are set to start monitoring the origin of your leads! 🎉
Following a form submission on your site, Leadsources inserts the relevant lead source information into the hidden fields:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
When your form is submitted, lead source data from the hidden fields is sent to Leadsquared, allowing you to access it conveniently on your leads dashboard.
You are now aware of the sources associated with each of your leads!
Performance reports: Lead, sales, and revenue by source
What data is tracked in Leadsquared?
Leadsources has the ability to populate your form with up to 7 data points:
- Channel: Refers to the traffic type, segmented into 10 channels like Paid Search, Organic Search, and Email Marketing.
- Source: Identifies the specific platform or source driving traffic, such as Facebook or Instagram in "Organic Social."
- Campaign: The title of a specific marketing activity, aiding in performance tracking across multiple campaigns.
- Term: The specific keyword used in campaigns, such as "Corporate lawyer in New York."
- Content: Specifies the ad element clicked on by the visitor.
- Landing Page: The specific URL of the landing page where the lead arrived.
- Landing Page Subfolder: The subfolder part of the landing page URL, such as "/products/" in "https://www.example.com/products/".
Creating your first performance reports
1. Lead source reports
Use lead reports to gain a better understanding of your lead sources.
Segment your leads by channel as a first step to analyze which channels brought in the greatest number of leads.
Isolate a channel like Search Paid (Google Ads) and segment leads by campaign to find out which campaign contributes the highest number of leads.
To assess the performance of a particular campaign in greater detail, segment your leads using both the “Volume of Leads by Keyword” and “Volume of Leads by Ad” reports.
2. Sales and revenue source reports
While we understand the sources that produce the most leads, we need to address: are these leads resulting in sales and revenue?
With a CRM such as Leadsquared, you can evaluate the sales performance of your leads by channel, source, landing page, and more.
This provides an opportunity to improve your marketing strategy by focusing on channels that yield the highest returns.
To clarify this point, we will consider the following scenario:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
Following your campaigns on Google and Facebook, the initial “Leads by Channel” report confirmed that Social Paid ads were more effective in generating leads than Search Paid ads.
As a result of this analysis, you decide to increase your budget for Search Paid ads based on the higher revenue generated from fewer leads.
