Do you find it difficult to track the source of your Formidable Forms traffic?
This simple approach makes it easier to track your leads in Formidable Forms.
This method enables a strategic pivot towards generating more leads, sales, and revenue.
Let’s dive in!
How to track the source of lead in Formidable Forms
1. How LeadSources collects the lead source data
This effective tool helps you understand where your leads are coming from. Once added to your website, it tracks up to 7 different lead source metrics for each lead.
When visitors enter your website, Leadsources uses cookies and UTM parameters to monitor their information.
The system captures critical lead source details like channel, source, campaign, keyword, the content they interacted with, as well as the landing page and its subfolder.
Once a form is submitted, the lead’s contact details (including email and name) are transferred to Formidable Forms, together with the source data provided by Leadsources (channel, source, etc.).
2. How LeadSources passes the lead source data into Formidable Forms
Follow these 3 simple steps to get started:
- Join us at Leadsources.io without any fees.
- Attach the tracking code from Leadsources to your website—consult the guide for detailed explanation.
- Add hidden fields to your Formidable Forms form for tracking lead source data—refer to this article.
It’s time to take action and track your lead sources! 🎉
Once a visitor submits a form in Formidable Forms, Leadsources fills in the hidden fields with critical source data automatically:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
This data will be stored in your submission records, along with the lead’s personal information (such as name and email).
This approach ensures precise identification of the source for each specific lead.
How to analyze the lead source data
What data is tracked in Formidable Forms?
This tool tracks 7 essential categories of data for every lead within your system:
| Lead source data | Definition |
| Channel | LeadSources classifies leads by referring to the type of traffic, sorting them into 10 channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other. |
| Source | Outlines the specific source or platform that brings visitors to your site. For instance, within "Organic Social," the source could be LinkedIn, Instagram, etc. |
| Campaign | Highlights the name of the unique marketing campaign you want to identify. For instance, if you're running various online contests, you can find out which campaign produced leads. |
| Term | The keyword that is central to a campaign's strategy. For instance, in a Google Ads campaign labeled “Search campaign personal insurance,” LeadSources.io categorizes your leads according to targeted keywords such as “Personal insurance in Chicago,” “Personal insurance in Denver,” etc. |
| Content | The precise component of your ad that was involved in user interaction. |
| Landing Page | The specific URL of the landing page on which the lead landed after clicking. For instance, domain.com/services/personal-insurance-denver. |
| Landing Page Subfolder | The exact subfolder associated with the landing page URL that is significant. For instance, if a visitor lands on domain.com/services/personal-insurance-denver, the subfolder monitored would be “services.” |
Creating your first performance reports
1. Leads source reports
Obtain a more profound understanding of where your leads are generated by analyzing thorough lead reports that offer practical insights.
Start with analyzing the channels that contribute most to your lead generation by sorting your leads by channel.
After that, shift your focus to a particular channel, for example, Organic Search, and organize your organic leads according to specific campaigns to determine which campaign is the most effective.
The final stage in assessing a particular campaign's success is to break down the leads by their keywords and advertising channels in reports referred to as “Number of leads by keyword” and “Number of leads by advertisement.”
2. Sales source reports
With knowledge of the advertisements and keywords driving lead generation, you must ask whether this correlates with an increase in revenue.
A CRM allows for better management of Formidable Forms leads by isolating those that became paying customers, helping you create sales reports by channel, source, landing page, etc., so if you don’t have a CRM, GoHighLevel can be an option.
Check the following scenario:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After executing advertising campaigns on both Google and Facebook, the preliminary "Leads by Channel" analysis revealed that Paid Social ads generated a higher number of leads than Paid Search ads.
Following several weeks of analysis, the tracking of lead conversions revealed that the Paid Search channel was more effective at generating revenue, despite a lower lead count than the Paid Social channel, leading you to the decision to increase investment in the Paid Search strategy.
