Do you find yourself collecting leads through 123FormBuilder without clarity on their sources?
This easy trick can show you the source of your leads in 123FormBuilder.
By using this data, you can change your marketing strategy to focus on the sources that generate the most leads, sales, and revenue.
Let’s get started!
How to track the source of lead in 123FormBuilder
1. How LeadSources tracks the source of your leads?
Leadsources is an easy tool that helps you find where your leads come from. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources relies on cookies and UTM parameters to track the details of visitors landing on your site.
The tool gathers important lead source information, including channel, source, campaign, keyword, and content, along with the landing page and subfolder.
Upon form submission, the lead’s contact details (like name and email) and the source data collected by Leadsources (such as channel and source) are automatically sent to 123FormBuilder.
2. How to track the source of your leads in 123FormBuilder
You can follow these three steps:
- Begin the process by creating an account on Leadsources.io.
- Insert the Leadsources tracking code in the head section of your website by following this detailed guide.
- Make sure to add hidden fields to your forms in 123FormBuilder. Refer to our step-by-step guide for assistance.
You are all set to monitor where your leads come from in 123FormBuilder 🎯
You will see this data in your submission records, together with the lead's personal details, including name and email.
Using this method, you can track lead sources for the following data at the lead level:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
You can access this information in your 123FormBuilder submission records, alongside the lead's details, including name and email.
How to analyze the lead source data
What data is tracked in 123FormBuilder?
Leadsources records a total of 7 lead source data points for every lead:
| Lead source data | Definition |
| Channel | Your traffic is organized by Leadsources into 10 unique channels, including Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Ads, and Other. |
| Source | This tool identifies the exact source or platform responsible for directing visitors to your site. For example, within the “Organic Social” channel, sources could include TikTok, LinkedIn, etc. |
| Campaign | Refers to the specific name assigned to your marketing campaign. This becomes particularly valuable when you are running various marketing activities, enabling you to track which campaign your leads are originating from. |
| Term | Emphasizes the particular keyword focused on by a marketing campaign. For example, in a Google Ads campaign called “Search campaign for health insurance,” Leadsources categorizes your leads by targeted keywords like “Health insurance in New York,” “Health insurance in Miami,” etc. |
| Content | Indicates the specific section of your ad that captured the audience's attention. |
| Landing Page | The URL where the lead first accessed your content, such as domain.com/services/house-insurance-miami. |
| Landing Page Subfolder | Specifies the particular subfolder within the landing page URL for enhanced tracking accuracy. For example, if a lead arrives at domain.com/services/house-insurance-miami, “services” is the subfolder being monitored. |
Creating your first performance reports
1. Leads source reports
Strengthen your marketing activities by conducting a detailed analysis of lead source data.
Start by categorizing your leads by channel (Search Paid, Email Marketing, etc.) to see which channels yield the highest lead generation.
After that, assess your leads by campaign in targeted channels like Paid Search (Google Ads) to determine which campaign is the most successful in acquiring leads.
To determine how well a campaign is performing, produce detailed reports such as "Volume of leads by keyword" and "Volume of leads by advertisement." For instance, an American law firm can gather useful information from a report that includes:
2. Sales source reports
You now have comprehensive insights into the channels, campaigns, and keywords that yield the most leads. Yet, it is important to assess whether these leads effectively boost revenue.
Utilizing a CRM to oversee leads generated from 123FormBuilder allows you to identify which leads have turned into paying customers and generate sales reports by channel, source, landing page, and more.
If you have yet to adopt a CRM, consider taking advantage of GoHighLevel’s free trial.
Imagine the following example:
| Channels | Search Paid (Google Ads) | Social Paid (Facebook Business) |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
According to our review of the "Leads by Channel" report from your Google and Facebook ad campaigns, it is clear that Paid Social ads generated more leads than Paid Search ads.
Upon evaluating the conversion of leads into paying customers, we discovered that Paid Search outperformed other channels in generating revenue, even though it attracted fewer leads. Consequently, we redirected the advertising budget to Paid Search.
