Are you generating leads with Fillout, yet remain in the dark regarding their origins?
You can use this simple method to track your lead sources in Fillout.
This data allows you to enhance your marketing strategies by identifying the sources that lead to the most leads, sales, and revenue.
Ready to go!
How to track the source of lead in Fillout
1. How LeadSources tracks the source of your leads?
Leadsources is a useful tool for tracking lead sources. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources utilizes cookies and UTM parameters to gather data on visitors each time they access your site.
It captures vital lead source details like channel, source, campaign, keyword, and content, along with the landing page and subfolder.
Upon the submission of a form, the lead's contact information (including name and email) and the source data collected by Leadsources (such as channel and source) are transmitted to Fillout.
2. How to track the source of your leads in Fillout
Here are 3 steps to follow:
- Initiate your journey by enrolling in Leadsources.io.
- Insert the Leadsources tracking code into the head tag of your website; follow this guide for the steps.
- Add hidden fields into your forms on Fillout. You can find help in our step-by-step guide.
You are equipped to track the origin of your leads using Fillout 🎯
In your submission records, you will find this data alongside the lead's personal information, such as name and email.
This technique allows for tracking lead sources of the following data at the lead level:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
You will find this information in your Fillout submission records, along with the lead's personal details, such as name and email.
How to analyze the lead source data
What data is tracked in Fillout?
Leadsources collects 7 different lead source data elements for every lead:
| Lead source data | Definition |
| Channel | With Leadsources, your traffic is divided into 10 channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Ads, and Other. |
| Source | This feature identifies the particular source or platform that led visitors to your site. For example, within the “Organic Social” channel, sources could include TikTok, LinkedIn, etc. |
| Campaign | Refers to the designated name of the marketing campaign. This is particularly helpful when overseeing multiple campaigns, as it allows you to recognize exactly which one is responsible for your leads. |
| Term | Displays the specific keyword that a campaign aims to target. For example, in a Google Ads campaign labeled “Search campaign for health insurance,” Leadsources groups your leads according to targeted keywords like “Health insurance in New York,” “Health insurance in Miami,” etc. |
| Content | Specifies the exact area of your ad that the audience interacted with. |
| Landing Page | The URL where the lead first entered your site, like domain.com/services/house-insurance-miami. |
| Landing Page Subfolder | Explains the particular subfolder of the landing page URL to allow for more precise tracking. For example, if a lead goes to domain.com/services/house-insurance-miami, “services” represents the subfolder that is tracked. |
Creating your first performance reports
1. Leads source reports
Elevate your marketing campaigns with a comprehensive analysis of lead source details.
Initiate the process by sorting your leads based on channel (Search Paid, Email Marketing, etc.) to find out which channels produce the best results in lead generation.
Following that, analyze your leads by campaign within specific channels such as Paid Search (Google Ads) to discover the most effective campaign for lead acquisition.
To understand the effectiveness of a campaign, create detailed reports such as "Volume of leads by keyword" and "Volume of leads by advertisement." For example, an American law firm can derive valuable insights from a report that highlights:
2. Sales source reports
You now have clarity regarding which channels, campaigns, and keywords are most effective at attracting leads. Still, a key consideration is whether these leads lead to an increase in revenue.
Using a CRM to manage leads obtained from Fillout facilitates the identification of leads that have become paying customers and enables you to generate sales reports by channel, source, landing page, and more.
If you do not have a CRM in place, consider signing up for GoHighLevel’s free trial.
Imagine the following example:
| Channels | Search Paid (Google Ads) | Social Paid (Facebook Business) |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
From our analysis of the "Leads by Channel" report related to your Google and Facebook ad campaigns, it is evident that Paid Social ads were more effective than Paid Search ads in generating leads.
After reviewing the leads that converted into customers, we identified that Paid Search generated more revenue, even with a lower lead volume. As a result, we shifted the advertising budget to focus on Paid Search.
