Are you collecting leads through Formcrafts but don’t know their source?
This simple technique will show you how to track the source of your leads in Formcrafts.
You can then refine your marketing efforts by targeting the lead sources that deliver the most leads, sales, and revenue.
Let’s dive in!
How to track the source of lead in Formcrafts
1. How LeadSources tracks the source of your leads
Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources tracks your visitors’ data using cookies and UTM parameters whenever they visit your website.
It captures essential lead source details like channel, source, campaign, keyword, content origin, landing page, and subfolder.
After a form is submitted, Leadsources transfers both the lead’s contact details (name, email, etc.) and the source information to Formcrafts.
2. How LeadSources passes the lead source data into Formcrafts
Follow these 3-easy steps:
- Sign up for a free trial on Leadsources.io
- Insert the Leadsources tracking code in the head tag of your website - see our detailed guide.
- Add the hidden fields to your Formcrafts forms - by following this guide.
You are ready to track the source of your leads in Formcrafts 🎯
You can find the lead source data in your Formcrafts submission records, along with the lead’s personal information (name, email, etc.).
This method allows for lead source tracking of the following data:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
You’ll find this data in your submission records, together with the lead’s personal information (such as name and email).
How to analyze the lead source data
What data is tracked in Formcrafts?
LeadSources.io collects 7 different lead source data for each lead:
- Channel: With LeadSources, your leads are organized into ten specific channels: Paid Search, Organic Search, Email Marketing, Paid Social, Organic Social, Referral, Direct Traffic, Affiliates, Display Advertising, and Other.
- Source: It defines the exact platform or source that guided visitors to your site. In cases like "Organic Social," this could mean platforms like Facebook, Instagram, and others.
- Campaign: This outlines the specific name of your marketing campaign. When managing various Google Ads campaigns for example, you'll be able to identify which specific one attracted your leads.
- Term: This aspect highlights the keyword your campaign is aimed at. If your Google Ads campaign is labeled “Search campaign for boutique hotels,” LeadSources categorizes your leads based on the targeted keyword, such as “Boutique hotels in Boston,” “Luxury stay in Seattle,” etc.
- Content: This records the precise part of your advertisement that captured the audience's attention.
- Landing Page: It indicates the URL where the lead initially landed, with examples like domain.com/hospitality/boutique-hotels.
- Landing Page Subfolder: Track the specific subfolder of the landing page for a more detailed analysis. For instance, if a lead lands on domain.com/hospitality/boutique-hotels, "hospitality" is the subfolder under scrutiny.
Creating your first performance reports
1. Leads source reports
Boost your marketing efforts with a detailed analysis of lead source information.
The first step is to sort your leads by Channel to find out which ones are most effective at generating leads.
Next, break down your Google Ads leads by individual campaigns, and identify which campaigns are contributing the most to your leads generation.
Identify which exact keywords generated your leads with the "Volume of leads by keyword" report.
2. Sales source reports
Now that you know which ads and keywords are generating the most leads, the next question is: does this result in a revenue increase?
Using a CRM to track your Formcrafts leads enables you to identify the leads that have turned into paying customers and generate sales reports based on channels, sources, landing pages, etc.
If you don’t have a CRM yet, give GoHighLevel’s free trial a shot.
To illustrate the impact of sales source reports, let's consider this scenario:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
You ran ads on Facebook and Google.
Our analysis of the "Leads by Channel" report from your Google and Facebook ad campaigns reveals that Paid Social ads generated more leads than Paid Search ads.
However, upon reviewing which leads converted into paying customers, it became clear that Paid Search was actually more effective in driving revenue, despite having fewer leads. Consequently, the advertising budget was adjusted to focus more on Paid Search.
