Are LinkedIn ads part of your strategy, but you don’t know which is driving your leads, sales, and revenue?
You likely know the total number of leads from your LinkedIn ads, but breaking it down to each lead is tricky.
Because of this, you don’t know which LinkedIn ad turned leads into customers, preventing you from optimizing your budget.
Leadsources eliminates this problem.
Leadsources resolves this problem by capturing your LinkedIn ads data (campaign, audience, ad, etc.) down to the lead level.
In Popupsmart, you can store all LinkedIn ad data, including campaign, audience, and ad for each lead.
You can run reports, for example, “Ads that generated the most leads,” to decide which ads to continue or discontinue.
Let’s get right into it!
Capture LinkedIn ads in Popupsmart
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Integrate the Leadsources tracking code into the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Add the UTM parameters you want to follow in all your LinkedIn ads (campaign, audience, ad, etc.).
For instance, you might consider using these UTM parameters in the links for your LinkedIn ads:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Keep in mind that Leadsources captures lead source information such as channel, landing page, and landing page subfolder, even without UTM parameters, offering a detailed perspective on your leads source at the lead level.
Step 3: Add the hidden fields in Popupsmart
When a user submits your Popupsmart form, the hidden fields are automatically populated by Leadsources with the LinkedIn ads data (campaign, audience, ad, etc.).
Refer to our detailed instructions to add hidden fields in Popupsmart to wrap up the setup.
Leadsources then directly stores the LinkedIn ads data in your Popupsmart form (see Step 4).
Step 4: Capture the LinkedIn ads data in Popupsmart
When a visitor clicks your LinkedIn ad and reaches your website, Leadsources captures LinkedIn ad data (campaign, ad set, audience, ad, etc.).
The LinkedIn ads data is automatically transferred into the hidden fields of your Popupsmart form by Leadsources.
When the form is submitted, the LinkedIn ads data, together with the responses, is sent to the Popupsmart submissions page for every lead generated.
How does Leadsources work?
When you incorporate the Leadsources tracking code into the head tag of your site, it allows you to capture LinkedIn ads data (campaign, audience, ad, etc.) every time someone lands on your website.
The LinkedIn ads data is stored within the hidden fields of your Popupsmart form at this point.
Leadsources will assemble the following visitor data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This helps you maintain a record of important lead source details even when UTM parameters aren’t used, such as when your traffic comes from organic sources like:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While most tools depend on UTM parameters to gather lead data, Leadsources continues to track effectively without them, allowing for thorough lead source tracking.
As a result, in contrast to other tools, Leadsources monitors lead data across all channels:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This allows you to monitor and aggregate all lead source data in a single central location.
How to run performance reports
Since your LinkedIn ads data is now recorded in Popupsmart, you can develop performance reports like:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This enables you to make more strategic decisions about your LinkedIn budget.
Let’s dive into the various reports you can create.
1. Lead performance reports
Reports can be created to showcase the volume of leads captured from:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can export data from different channels (SEO, Social Paid, Email, etc.) and assemble a report called “Leads by Channel.”
Example #2
Once you identify the highest-performing channel (e.g., LinkedIn ads), you can focus on it to check the number of leads from each particular campaign.
Example #3
After determining the campaign with the highest number of leads, you can explore which specific LinkedIn audience, campaign, or ad is accountable for these results.
2. Sales performance report
Determining which LinkedIn ads and audiences generated the most leads is valuable. However, does this imply that these leads also have an impact on your sales and revenue?
By exporting your Popupsmart data to a CRM (such as GoHighLevel), you can track which leads became paid customers, enabling the generation of sales reports based on your LinkedIn ads data (campaign, ad, audience, etc.).
Have a look at this illustration:
Channels | Search Paid | Social Paid |
Leads | 50 | 75 |
Sales | 5 | 6 |
Average order value | $150 | $100 |
Revenue | $750 | $600 |
Following the examination of the advertising campaigns on Google and LinkedIn, the first “Leads by Channel” report demonstrated that LinkedIn’s Social Paid ads generated more leads than Search Paid ads.
Upon examining your sales and revenue data from the CRM export, you noted that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel, indicating a potential need to adjust the Search Paid budget.
Additionally, you can create numerous reports that specifically evaluate the performance of sales and revenue:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder