How to capture lead source in Moosend

How to capture lead source in Moosend

Are you gathering leads using Moosend but puzzled about their origins?

Below, I’ll walk you through how to determine the origin of your leads in Moosend, whether they’re coming from organic searches, paid social media, email marketing, referrals, and so forth, right next to your lead data.

This insight enables you to refine your marketing efforts towards more fruitful sources and compile detailed analytics, like lead generation by channel, source, campaign, and more.

Let’s explore how to do this.

How to track the source of lead in Moosend

1. How LeadSources collects the lead source data

When visitors navigate to your site, their browser logs key details in a cookie, including their referral source, the landing page they first visited, and the keywords they used. gathers this information, organizes it, and incorporates it into your Moosend form as hidden fields.

As visitors complete your Moosend form, they input their information into the visible fields (such as name, email, etc.). At the same time, discreetly adds lead source data into your Moosend form as hidden fields (for example, channel, source, etc.).

Lead source information is sent to Moosend’s submissions log along with the user’s responses. Here, you can see the lead source data and other details in the same Moosend entry.

2. How LeadSources passes the lead source data into Moosend

Sign up on and follow their step-by-step tutorial to easily implement their script on your website.

Then, proceed to effortlessly embed hidden fields in your Moosend form by following our detailed guide designed for clarity and ease. automatically populates hidden fields with comprehensive lead source information every time a visitor fills out your form:

  • Channel
  • Source
  • Campaign
  • Term
  • Content
  • Landing page
  • Landing page subfolder

As soon as the form is submitted, Moosend receives this valuable lead source information. Combined with each lead’s personal information (such as name and email), the rich data contained within your submission logs gives you a deep insight into each lead’s creation.

How to analyze the lead source data

What data is tracked in Moosend?

With Moosend, tracking your lead’s origin is just the beginning. Identifying the source of each lead is a great way to gather valuable information.

LeadSources provides detailed insights into 7 key data points for every lead, as outlined below:

  • Channel: Identifies the traffic type. LeadSources organizes leads into 10 distinct channels, such as Paid Search, Organic Search, Email Marketing, Paid Social, Organic Social, Referral, Direct Traffic, Affiliates, Display Advertising, and Other UTM-tagged campaigns.
  • Source: Locating the exact platform or source directing visitors. For example, within “Organic Social,” sources could include Facebook, Instagram, etc.
  • Campaign: Specifies the particular marketing campaign’s name. This feature allows for the identification of the specific Google Ads campaign from which your leads originated.
  • Term: Refers to the specific keyword a campaign targets. For instance, a Google Ads campaign named “Search campaign corporate lawyers” enables LeadSources to sort leads based on targeted keywords like “Corporate lawyer in New York,” “Corporate lawyer in Miami,” etc.
  • Content: Highlights the specific element of your advertisement interacted with by the viewer.
  • Landing Page: Indicates the initial landing page URL where the lead arrived, such as
  • Landing Page Subfolder: Details the specific subfolder of the landing page URL for deeper analysis. If a lead lands on, the subfolder “services” will be identified for tracking.

How to create performance reports?

Leads source reports

You can gain deeper insights into your leads’ origins through comprehensive reporting.

To determine which channels generate the most leads, categorize your leads by channel.

Leads by channel report

Then, focus on a single channel, such as Paid Search (often referred to as Google Ads), and break down your Google Ads leads by campaign to understand which one is contributing the most to your lead pool.

Lastly, for a deeper analysis of a particular campaign’s impact, further, segment your leads with reports that detail the “Number of leads by keyword” and the “Number of leads by ad”. This approach allows for a detailed understanding of campaign performance in Moosend.

Leads by keyword report

Sales source reports

Now you know which ads and keywords are generating the most leads in Moosend. Yet, a crucial question remains: Are these leads generating revenue for your business?

By transmitting your Moosend form responses into a CRM system like GoHighLevel, you can create similar sales-focused reports.

Imagine the following example:

ChannelsSearch PaidSocial Paid
Average order value$150$100

According to the “Leads by Channel” analysis, Paid Social ads were more effective at generating leads than Paid Search ads after deploying advertisements on Google and Facebook.

When comparing which leads converted into paying customers several weeks later, the Paid Search channel generated more revenue from fewer leads than the Paid Social channel. As a result of this analysis, a larger budget for Paid Search initiatives is allocated.

Start tracking the source of your leads for free

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