You are capturing leads in Nutshell CRM, but don't know which source they are coming from?
I'm going to show you a simple method to track the lead source in Nutshell CRM, so that you can optimize your marketing strategy accordingly.
Let’s dive into it.
How to track the source of leads in Nutshell CRM
1. How it works?
Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
When a user accesses your website, Leadsources tracks data from cookies and UTM parameters, giving a comprehensive overview of the visitor’s origin, including channel, source, campaign, term, and content, along with the specific landing page and subfolder they entered from.
Once the form is submitted, the lead information (such as email and name) is transmitted to Nutshell CRM, along with the lead source data collected by Leadsources (including channel and source).
2. How Leadsources passes Lead Source Data into Nutshell CRM
Step #1: Register for a free account on Leadsources.io.
Step#2: Implement a tracking code on your website—this article will help you through the process.
Step #3: Set up hidden fields in your form to capture lead source data directly. Leadsources works with any form builder, and you can refer to this article for specific instructions for yours.
You are ready to track the source of your leads on Nutshell CRM 🎯
Now, when a visitor submits a form on your website, Leadsources automatically fills the hidden fields with lead source information.
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
Upon a successful form submission, the lead source information from the hidden fields is sent to Nutshell CRM, where you can find it in your leads dashboard.
This provides you with valuable insights into the source of each lead!
Performance reports: Lead, sales, and revenue by source
What data is tracked in Nutshell CRM?
Leadsources tracks as many as 7 data points:
- Channel: Categories include Paid Search, Organic Search, Email Marketing, Paid Social, Organic Social, Referral, Direct Traffic, Affiliates, Display Advertising, and Other UTM-tagged campaigns.
- Source: Specifies the platform or source (e.g., Facebook, Instagram for Organic Social).
- Campaign: Names specific marketing campaigns (e.g., Google Ads campaigns).
- Term: Targets specific keywords within campaigns.
- Content: Identifies the specific ad element clicked.
- Landing Page: Records the URL of the landing page visited.
- Landing Page Subfolder: Extracts the subfolder from the landing page URL. For example, in the URL "https://example.com/blog/article," the subfolder is "blog."
Creating your first performance reports
1. Lead source reports
Gain a clearer understanding of your lead sources through the leads reports.
Begin by segmenting your leads by channel to visualize which channels produced the most leads.
Next, select a specific channel, such as Search Paid (Google Ads), and break down your Google Ads leads by campaign to gain insights into which campaign is generating the most leads.
Third, if you want to dive deeper into the performance of a specific campaign, you can further segment the leads using the “Volume of Leads by Keyword” and “Volume of Leads by Ad” reports.
2. Sales and revenue source reports
We’ve identified which sources are generating the most leads, but are these leads actually impacting sales and revenue?
By directing your leads to a CRM like Nutshell CRM, you can track sales figures by channel, source, landing page, and more.
This allows you to enhance your marketing strategy by focusing on the channels that drive the highest revenue.
To demonstrate the effectiveness of this data, let’s look at the following example:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
After running ads on Google and Facebook, the initial “Leads by Channel” report revealed that Social Paid ads produced more leads than Search Paid ads.
After a few weeks of analysis, you find that the leads converting into paying customers show that the Search Paid channel generated more revenue with fewer leads than the Social Paid channel. Consequently, you choose to increase your Search Paid budget.
