Do you generate leads on SAP and want to know where they originate from?
By utilizing this method, you enhance your ability to monitor lead sources within SAP.
This provides you with the means to improve your marketing campaigns by focusing on the sources that generate the best results.
Let's evaluate this method.
How to track the source of leads in SAP
How does Leadsources track the source of your leads?
With the use of Leadsources, you can efficiently track the sources of your leads, and it allows for the collection of up to 7 lead source metrics for each lead generated on your website.
When a visitor accesses your website, Leadsources use cookies and UTM parameters to gather data, which allows for the mapping of various details such as channel, source, campaign, term, content, and the specific subfolder used for the entry along with the landing page.
Upon form submission, the lead’s contact information, comprising their email, name, and additional details, is forwarded to SAP, in conjunction with the source data collected by Leadsources, which includes channel, source, and other specifics.
How to track the source of your leads in SAP?
Follow these 3 simple steps today at no cost.
- Become part of Leadsources.io by completing a free sign-up.
- This article will guide you in inserting the Leadsources tracking code on your website.
- Make sure to add hidden fields to your form for capturing lead source data, as Leadsources works with any form builder; you can check this article for guidance on your specific builder.
… and now you can begin tracking where your leads originate! 🎉
Once a form is completed on your site, Leadsources populates the hidden fields with relevant lead source information:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
Upon the submission of your form, the lead source data collected from the hidden fields is sent to SAP, which you can view on your leads dashboard.
You now hold valuable insights connected to the origin of your leads!
Performance reports: Lead, sales, and revenue by source
What data is tracked in SAP?
Leadsources will insert a maximum of 7 data points into your form:
- Channel: Traffic is organized into 10 channels, such as Paid Search, Organic Search, Email Marketing, and more.
- Source: The platform sending visitors, for instance, Facebook or Instagram, categorized as "Organic Social."
- Campaign: The name given to a marketing campaign, essential for tracking performance across multiple activities.
- Term: The chosen keyword for campaigns, for example, "Corporate lawyer in New York."
- Content: The specific ad that was clicked by the visitor.
- Landing Page: The landing page’s URL where the lead arrived.
- Landing Page Subfolder: The exact subfolder, such as "/products/" in "https://www.example.com/products/".
Creating your first performance reports
1. Lead source reports
Gain comprehensive insights into your lead sources with the help of lead reports.
Categorize your leads by channel first to figure out which channels generated the highest volume of leads.
Select Search Paid (Google Ads) and organize your Google Ads leads by campaign to determine which campaign brings in the most leads.
To dive deeper into the performance of one particular campaign, you can segment the leads using the “Volume of Leads by Ad” report.
2. Sales and revenue source reports
While we recognize which sources bring in the most leads, we must consider: do these leads translate into sales and revenue?
When leads are sent to a CRM like SAP, you can assess sales performance by landing page and other factors.
This capability allows you to improve your marketing strategy to feature the channels that bring in the greatest revenue.
As a practical example, we will analyze the following scenario:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
You ran campaigns on both Google and Facebook, and the first “Leads by Channel” report demonstrated that Social Paid ads excelled over Search Paid ads in generating leads.
A few weeks later, your analysis shows that the leads that converted to paying customers reveal that the Search Paid channel generated a higher revenue with fewer leads than the Social Paid channel.
