While Thryv CRM assists in lead generation, are you also monitoring their sources?
This technique ensures that you can track the pathways of your leads in Thryv CRM.
This gives you the chance to improve your marketing campaigns by focusing on the sources that produce the best results.
We will explore the variations of this technique.
How to track the source of leads in Thryv CRM
How does Leadsources track the source of your leads?
This tool, known as Leadsources, is designed for smoothly lead source tracking, and it effectively captures data on up to 7 lead sources for every lead once added to your website.
Leadsources systematically collects visitor information through the use of cookies and UTM parameters upon their visit to your website, enabling a comprehensive mapping of details like channel, source, campaign, term, content, and the landing page's entry subfolder.
Once a form is submitted, the lead's contact information, which includes their email, name, and more, is relayed to Thryv CRM, along with the source data monitored by Leadsources, such as channel, source, and other essential details.
How to track the source of your leads in Thryv CRM?
Start by completing these 3 easy steps today, for free:
- Join Leadsources.io today and enjoy a free registration.
- Check this article for guidance on how to insert the Leadsources tracking code into your website.
- To capture lead source data effectively, incorporate hidden fields into your form; since Leadsources is compatible with any form builder, refer to this article for relevant guidance.
… and you are ready to identify where your leads are coming from! 🎉
After a form is submitted on your site, Leadsources updates the hidden fields with important lead source details:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
Once you submit your form, lead source data from the hidden fields is forwarded to Thryv CRM, where you can access it through your leads dashboard.
You have gathered important information about where each lead originates!
Performance reports: Lead, sales, and revenue by source
What data is tracked in Thryv CRM?
A total of 7 data points can be inserted into your form by Leadsources:
- Channel: This represents traffic type, categorized into 10 channels like Paid Search, Organic Search, and Email Marketing.
- Source: Refers to the specific platform driving visitors, like Facebook or Instagram in "Organic Social."
- Campaign: The specific name of a marketing activity, helpful for tracking its performance across multiple campaigns.
- Term: Refers to the campaign’s targeted keyword, such as "Corporate lawyer in New York."
- Content: Refers to the precise ad element a visitor clicked.
- Landing Page: The URL of the webpage where the lead landed initially.
- Landing Page Subfolder: Refers to the subfolder within the URL, like "/products/" in the example "https://www.example.com/products/".
Creating your first performance reports
1. Lead source reports
Lead reports offer a tool to learn more about the origins of your leads.
Begin by dividing leads by channel to identify which channels produced the greatest lead count.
Isolate Search Paid (Google Ads) and categorize leads by campaign to identify the top contributor in lead generation.
For a better detailed analysis of a specific campaign, utilize the “Volume of Leads by Keyword” and “Volume of Leads by Ad” reports to segment your leads.
2. Sales and revenue source reports
Despite our understanding of the sources driving leads, we should ask: are these leads resulting in actual sales and revenue?
By integrating your leads into a CRM such as Thryv, you gain insights into sales performance across multiple channels and sources.
This provides you with the opportunity to optimize your marketing strategy by prioritizing channels that significantly impact your revenue stream.
To represent this idea, let's look at the following scenario:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
After implementing campaigns on Google and Facebook, the early “Leads by Channel” report showed that Social Paid ads were superior to Search Paid ads in lead generation.
Following a few weeks of assessment, you find that the leads that became paying customers highlight that the Search Paid channel achieved more revenue from a lower number of leads than the Social Paid channel.
