Add Google Ads UTM parameters (3 easy steps)

Google Ads UTM parameters

Adding Google Ads UTM parameters allows marketers to track the performance of their Google Ads. With the right setup, they can even track the UTM parameters directly in their lead form (using LeadSources). Let’s go through 3 easy steps to add UTM parameters automatically in all your campaigns. Then, we will review how to track […]

30 ways to generate Medicare leads

Medicare leads

In the competitive world of insurance, generating leads is not only the key to success but the key to survival. Generating a constant stream of Medicare leads every single month will not only help maintain your activity but, if done properly, will skyrocket your business to plateaus. For this article, I wanted to discuss all […]

Moving Leads: 8 Best Lead Sources

Moving leads

Getting moving leads is a matter of presence and timing. You want to be seen by your potential customers when they are ready to move. There are two main ways to do that: With outbound marketing, you are reaching out to your target audience to propose your moving services. Timing is key to generating a […]

100 Million Dollar Leads ($100M LEADS) by Alex Hormozi – Book Review

100 Million Dollar Leads

TL;DR: The dream of every entrepreneur is clear: a steady stream of leads eager to discover their products or services. But if you’re not getting enough leads, the harsh reality might be that you’re simply not promoting enough. Potential customers need to know you exist, and this requires consistent and effective outreach. Alex Hormozi’s 1 […]

ROI tracking: How to accurately track your marketing ROI

ROI tracking

What is ROI tracking? ROI tracking is the action of measuring the return on investment of your marketing channels. The formula used to calculate ROI ROI = (Revenue of Campaign – Cost of the Campaign) / Cost of the Campaign Example 1: If I run a Google Ads for $1,000, and generate $2,000 in revenue […]

Marketing attribution software

Marketing attribution software

The customer’s journey can be complex: first, they click on your ad, then search on Google, fill out a form, and finally, they are retargeted with a Facebook ad and buy from you. As a marketing manager, these complicated journeys make your job more difficult, and you need a more sophisticated way to measure what […]

Pipedrive Custom Fields: The Ultimate Guide

Pipedrive custom fields

Adding custom fields in Pipedrive allows you to track more information about your leads. Custom fields are personalized lead fields that you can add manually in Pipedrive. I’ll show you in this quick guide how to add custom fields in Pipedrive. Then, I will show you how to use the custom fields to track the […]