Marketing attribution software

Marketing attribution software

The customer’s journey can be complex: first, they click on your ad, then search on Google, fill out a form, and finally, they are retargeted with a Facebook ad and buy from you. As a marketing manager, these complicated journeys make your job more difficult, and you need a more sophisticated way to measure what […]

Pipedrive Custom Fields: The Ultimate Guide

Pipedrive custom fields

Adding custom fields in Pipedrive allows you to track more information about your leads. Custom fields are personalized lead fields that you can add manually in Pipedrive. I’ll show you in this quick guide how to add custom fields in Pipedrive. Then, I will show you how to use the custom fields to track the […]

Best Life Insurance Leads: Where To Find Them?

Best life insurance leads

Success and failure as a life insurance agent can be forecasted based on your capacity to generate life insurance leads. Those who can acquire new life insurance leads regularly will succeed in this industry. However, competition is fierce in this industry, and life insurance agents must gain strong marketing knowledge to stay competitive. In this […]