Implement FormSite UTM tracking (without code)

Adding UTM tracking to FormSite can be challenging, especially for those without coding skills.

Imagine a solution that allows you to easily capture UTM parameters into FormSite without any coding.

Meet Leadsources.io!

Leadsources acts as a connector for tracking lead sources, linking UTM parameters with Formsite forms.

When a visitor clicks on your marketing campaign, Leadsources captures the UTM parameters in your URL.

Leadsources automatically inserts these UTM parameters into the hidden fields of your FormSite form.

You can then view your UTM parameters along with the lead’s information on the FormSite submission page.

In this guide, learn how to set up UTM tracking in FormSite in 10 minutes, with no coding skills required.

Implement FormSite UTM tracking in 4 simple steps:

Step 1: Add Leadsources to your website's head tag

Step 2: Add UTM parameters to your campaigns

Step 3: Add hidden fields to your FormSite form

Add a Hidden Field:

1. In the Form Builder, locate the "Items" tab or section where you can add form elements.
2. Look for the "Hidden Field" option. This might be listed under "Basic" items or a similar category.
3. Add the exact following fields one by one:

• channel
• source
• campaign
• term
• content
• landingpage
• landingpagesubfolder

Step 4: Track UTM parameters in FormSite

How does Leadsources work?

By adding the Leadsources code to your website's head tag, Leadsources reads and captures the UTM parameters in your URL whenever someone visits your site.

It then stores the UTM parameters in the hidden fields of your FormSite form.

If a visitor enters your site without clicking a link containing UTM parameters, Leadsources still captures data about the visitor using the referrer:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

As a result, you can track important lead source data even when you can’t (or don’t want to) use UTM parameters, such as:

• On Google Search
• On your Instagram bio link
• On your social media posts

While most tools can only track lead sources using UTM parameters, Leadsources allows you to track lead sources regardless of their origin, UTM parameters or not:

• Organic Search
• Paid Search
• Organic Social
• Paid Social
• Referral
• Affiliate
• Email
• Display Advertising
• Direct Traffic

This helps you assemble lead source data in one place.

How to run performance reports

Now that you've captured your lead source data in the hidden fields of your FormSite form, you can use it to run performance reports, such as:

• Leads per channel
• Revenue per channel
• Revenue per keyword

This enables you to make informed decisions about your marketing spending.

Let’s look at the various types of reports you can run and their features.

Lead performance reports

You can run reports showing the volume of leads generated by:

• Channel
• Source
• Campaign
• Landing page
• Landing page subfolder

Sales performance report

To assess if your top ads and keywords are also boosting revenue, you need to track leads through a CRM.

By sending FormSite submissions to GoHighLevel, you can generate reports that show how these leads translate into sales.

Imagine this scenario:

Channels	Search Paid	Social Paid
Leads	50	75
Sales	5	6
Average order value	$150	$100
Revenue	$750	$600

You ran ads on Google and Facebook and Social Paid ads initially showed better performance in terms of lead volume.

However, after analyzing which leads converted to paying customers, you found that Search Paid ads had a better revenue outcome, resulting in a decision to increase the budget for Search Paid ads.