Implement Gravity Forms UTM tracking (without code)

by Marc-Antoine Thiriat

Track the source of your leads in your form

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Adding UTM tracking to Gravity Forms can be difficult, especially for those without coding skills.

What if there was a way to capture UTM parameters in Gravity Forms without needing to code?

Meet Leadsources.io!

Leadsources is a lead source tracking tool that connects your UTM parameters with Gravity Forms.

When a visitor clicks on your marketing campaign, Leadsources captures the UTM parameters from your URL.

Leadsources automatically inserts these UTM parameters into the hidden fields of your Gravity Forms.

You can then view the UTM parameters along with the lead’s information on the Gravity Forms submission page.

In this guide, you’ll learn how to set up UTM tracking in Gravity Forms in 10 minutes using Leadsources, without any coding skills needed.

Implement Gravity Forms UTM tracking in 4 easy steps

Step 1: Add Leadsources in the head tag of your website

Insert the Leadsources code into the head tag of your website. No coding or developers needed.

Just follow our easy step-by-step guide.

Step 2: Add the UTM parameters to your campaigns

Include the UTM parameters you want to track in all your campaigns (PPC, email, social media, etc.).

Leadsources supports the following UTM parameters:

UTM_source
UTM_campaign
UTM_term
UTM_content

Leadsources also captures additional information not included in UTM parameters, such as the channel, landing page, and landing page subfolder.

Step 3: Add the hidden fields to your Gravity Forms

When your visitors fill out your Gravity Forms, they add personal data in the visible fields (name, email, etc.).

Meanwhile, Leadsources.io automatically inserts the UTM parameters into the hidden fields of your Gravity Forms (channel, source, etc.).

To do this, add the hidden fields to Gravity Forms that will store your UTM parameters. Follow our guide to set up the hidden fields.

Add Hidden Fields

In the form editor, go to the “Advanced Fields” tab.
Drag and drop the “Hidden” field type into your form.
Add the exact following fields one by one:
- channel
- source
- campaign
- term
- content
- landingpage
- landingpagesubfolder

Step 4: Track the UTM parameters in Gravity Forms

When someone clicks on your campaign and visits your site, Leadsources captures the UTM parameters in your URL.

The visitor then fills out your Gravity Form.

Leadsources inserts the UTM parameters into the hidden fields of your Gravity Form, which are not visible to the visitor.

Upon form submission, both the UTM parameters and the form responses are submitted together. You can find this information on the Gravity Forms submission page.

How does Leadsources work?

By adding the Leadsources code to your website’s head tag, Leadsources captures UTM parameters from your URL each time someone visits your site.

It then stores these UTM parameters in the hidden fields of your Gravity Forms.

If a visitor lands on your site without UTM parameters, Leadsources still gathers data using the referrer:

Channel
Source
Campaign
Landing page
Landing page subfolder

This allows you to track lead source data even without UTM parameters, such as:

Google Search
Instagram bio links
Social media posts

While most tools track lead sources only using UTM parameters, Leadsources tracks them regardless of their origin, UTM parameters or not:

Organic Search
Paid Search
Organic Social
Paid Social
Referral
Affiliate
Email
Display Advertising
Direct Traffic

This helps you collect comprehensive lead source data in one place.

Pro tip:
LeadSources integrates with all the popular online form builders, including Cognito Forms, Jotform, Typeform, WPForms, and more. Check how to track the UTM parameters in any form builder.

How to run performance reports

With lead source data captured in the hidden fields of your Gravity Forms, you can run performance reports such as:

Leads per channel
Revenue per channel
Revenue per keyword

This helps you make informed decisions about your marketing spending.

We’ll review the different reporting features you can use.

Lead performance reports

You can generate reports showing the volume of leads by:

Channel
Source
Campaign
Landing page
Landing page subfolder

Example #1

Running campaigns on different channels (SEO, PPC, email, etc.), you can export the data to create a “Leads by Channel” report.

Example #2

If you identify that Google Ads drives the most leads, you can further analyze this channel by the number of leads generated by each ad campaign.

Example #3

Knowing which campaign drives the most leads, you can dive deeper to see the keywords generating these leads.

Sales performance report

After identifying the ads and keywords driving most leads, you can check if they contribute to your revenue.

By integrating your Gravity Forms submissions with a CRM, you can generate similar reports based on sales.

Example:

Channels	Search Paid	Social Paid
Leads	50	75
Sales	5	6
Avg Order Value	$150	$100
Revenue	$750	$600

You ran ads on Google and Facebook. The “Leads by Channel” report showed that Social Paid ads generated more leads than Search Paid ads.

After analyzing which leads converted to customers, you found that the Search Paid channel generated more revenue with fewer leads. Therefore, you decide to increase your Search Paid budget.

LeadSources tracks the source of each lead in Gravity Forms, whether they come from ads, organic search, social, email, etc. and syncs that data with each submission. See the full breakdown on the lead source in Gravity Forms page.