Are you confused about where your leads are coming from when using QuestionScout for lead generation?
This method will help you see where your leads are coming from in QuestionScout.
With this information, you can adjust your marketing approach by targeting the sources that create the most leads, sales, and revenue.
Let’s get started!
How to track the source of lead in QuestionScout
1. How LeadSources tracks the source of your leads?
Leadsources is a simple tool that shows the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources uses cookies and UTM parameters to monitor visitor information whenever they come to your website.
It tracks essential lead source data such as channel, source, campaign, keyword, and content, along with the landing page and subfolder.
When a form is submitted, the lead’s contact information (including name and email) and the source data from Leadsources (such as channel and source) are automatically forwarded to QuestionScout.
2. How to track the source of your leads in QuestionScout
Follow these 3 steps:
- First, sign up for an account at Leadsources.io.
- Add the Leadsources tracking code to the head tag of your website—use this step-by-step guide for assistance.
- Add hidden fields to your QuestionScout forms. Follow our step-by-step guide for detailed instructions.
You are ready to begin tracking the sources of your leads in QuestionScout 🎯
This information will be available in your submission records, along with the lead's personal data like name and email.
This approach facilitates lead source tracking for the following data at the lead level:
- Channel
- Source
- Campaign
- Term
- Content
- Landing Page
- Landing Page Subfolder
This data will be visible in your QuestionScout submission records, together with the lead's information, like name and email.
How to analyze the lead source data
What data is tracked in QuestionScout?
Leadsources gathers 7 key pieces of lead source data for each individual lead:
| Lead source data | Definition |
| Channel | Leadsources sorts your traffic into 10 different channels, which are Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Ads, and Other. |
| Source | It identifies the specific source or platform that brought visitors to your site. For example, within the “Organic Social” channel, sources could include TikTok, LinkedIn, etc. |
| Campaign | Refers to the unique title of the marketing campaign. This is especially important if you have several promotional campaigns running, helping you identify precisely which campaign is bringing in your leads. |
| Term | Identifies the specific keyword that is the central of a campaign. For instance, within a Google Ads campaign titled “Search campaign for health insurance,” Leadsources organizes your leads based on keywords such as “Health insurance in New York,” “Health insurance in Miami,” etc. |
| Content | Defines the particular element of your advertisement that the audience responded to. |
| Landing Page | The specific URL that the lead landed on first, for instance, domain.com/services/house-insurance-miami. |
| Landing Page Subfolder | Identifies the specific subfolder in the landing page URL for improved tracking. For instance, if a lead visits domain.com/services/house-insurance-miami, “services” is the tracked subfolder. |
Creating your first performance reports
1. Leads source reports
Improve your marketing campaigns through a detailed examination of lead source information.
First, group your leads by channel (Search Paid, Email Marketing, etc.) to assess which channels are most successful in delivering leads.
Then, review your leads by campaign in particular channels, including Paid Search (Google Ads), to find out which lead acquisition campaign works best.
To analyze the impact of a campaign, generate thorough reports like "Volume of leads by keyword" and "Volume of leads by advertisement." For example, an American law firm can extract important insights from a report that shows:
2. Sales source reports
You have gained valuable insights into the channels, campaigns, and keywords that are generating the greatest number of leads. However, it is imperative to evaluate whether these leads are resulting in higher revenue.
Implementing a CRM to handle leads sourced from QuestionScout helps you identify which leads have converted to paying customers while allowing you to generate sales reports by channel, source, landing page, and more.
If you’re not using a CRM at the moment, you might want to try out GoHighLevel’s free trial.
Check the following example:
| Channels | Search Paid (Google Ads) | Social Paid (Facebook Business) |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Based on our evaluation of the "Leads by Channel" report from your Google and Facebook ad campaigns, Paid Social ads clearly outperformed Paid Search ads in lead generation.
Following the assessment of which leads became paying customers, it was concluded that Paid Search was more successful in driving revenue, despite having a smaller lead count. Thus, the advertising budget was adjusted to prioritize Paid Search.
