Are QuestionScout leads flowing in but without proper identification of their originating channels?
Likewise, when leads become customers, you lose the ability to trace them back to any specific marketing activities.
When tracking is missing, measuring your marketing success and determining the sources responsible for leads, sales, and revenue becomes a challenge. This can lead to misallocated budgets and inefficient marketing strategies.
Thankfully, there’s a reliable way to attribute every lead and sale to its originating channel, campaign, keyword, and ad.
We’ll simplify the process into easy steps!
How to track the source of leads in QuestionScout
Step 1: Add Leadsources in your website
Leadsources is a simple tracking tool that reveals the source of each lead. Once added to your website, it gathers up to 7 valuable lead source metrics for every lead generated:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site
Step 2: Add the hidden fields in QuestionScout
Hidden fields are used to store data that isn’t visible to the user but is included when the form is submitted.
Leadsources captures lead source data via hidden fields. Once the form is submitted, the hidden fields are automatically filled with the relevant lead source information.
Step 3: Send lead source data to your CRM (optional)
Lead source details collected by your form builder can be aligned with your CRM.
Use your CRM to track the source of every lead, sale, and revenue.
You can monitor how marketing activities drive sales performance with this.
How does Leadsources work?
When a visitor enters your site, Leadsources collects the lead source data and automatically fills the hidden fields in your QuestionScout. After the form submission, the lead’s name and email, along with the lead source information, are sent to QuestionScout.
Leadsources tracks the origin of each lead by capturing its source data:
| Lead source data | Fetched automatically |
| Channel | ✅ |
| Source | ✅ |
| Campaign | ✅ OR use UTM_campaign |
| Content | UTM_content parameter is required |
| Term | UTM_term parameter is required |
| Landing page | ✅ |
| Landing page subfolder | ✅ |
Even in situations where UTM parameters are not possible—like with organic sources such as Google search or mentions of your website in articles—Leadsources still tracks and records the essential lead source data for a complete overview:
✅Channel
✅Source
✅Campaign
✅Landing page
✅Landing page subfolder
What makes Leadsources different is its ability to track lead sources across both organic and paid channels.
Choose a channel to find the lead source details that Leadsources fills in your form.
Performance reports: Lead, sales, and revenue by source
With lead source data in your CRM, you can easily produce performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign
- Leads, sales, and revenue by term (e.g. keyword or adset)
- Leads, sales, and revenue by content (e.g. ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
You can strategically manage your marketing budget based on the channels, sources, campaigns, terms, content, etc., that generate the most leads, sales, and revenue.
Let’s highlight some of the reports you can generate.
1. Lead source reports
Create reports that track the number of leads driven by:
- Channel
- Source
- Campaign
- Term (e.g. keyword or adset)
- Content (e.g. ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report shows the lead generation performance of each channel, highlighting the top performer.
Example #2: Leads by campaign
Now, you can track a particular lead source (like Facebook ads) and see the lead generation results of each campaign using the campaign’s UTM code.
Example #3: Leads by keyword and ad
After identifying the top campaign for lead generation, you can analyze which keyword or ad is driving those leads with the help of the term or content UTM parameters.
2. Sales source reports
Now that we’ve tracked the lead sources, including channels, campaigns, terms, and content, the next step is to check if these leads are generating sales and revenue.
Once your leads are sent to your CRM, you can track their sources, such as channels, sources, campaigns, terms, content, landing pages, and subfolders, to understand where your sales and revenue are coming from.
By understanding this data, you can refine your marketing strategy to focus more on the channels, sources, campaigns, keywords, and ads that are driving the most sales and revenue.
You can customize your reports to analyze sales and revenue, including:
- Sales and revenue by channel
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (e.g. Keywords)
- Sales and revenue by content (e.g. Ads)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
Let’s review the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching both Google Ads and Facebook Ads Manager campaigns, the “Leads by Channel” report showed that more leads came from Facebook ads than from Google search ads.
Upon reviewing the sales and revenue data in your CRM, you identified that the Search Paid channel, despite generating fewer leads, brought in more revenue than the Social Paid channel. Based on this, you decided to reallocate your budget to prioritize the Search Paid channel.