How to capture lead source in QuestionScout

How to capture lead source in QuestionScout

Are you acquiring leads through QuestionScout and want to determine the source of these leads? To understand how to track the source of your leads on QuestionScout, I’ve created the guide below.

How to track the source of lead in QuestionScout

1. How LeadSources collects the lead source data

Leadsources collects comprehensive lead source details such as how visitors arrive at your page (through UTM parameters or referrers), among other insights.

The lead source data is added as hidden fields in your QuestionScout form.

While visible fields of your form are being completed, the lead source data is being collected at the same time by

This enables you to view the lead’s origin, together with their personal information, in a unified QuestionScout entry.

2. How LeadSources passes the lead source data into QuestionScout

  1. Sign up with and seamlessly integrate the script onto your website
  2. Add the hidden fields to your QuestionScout form
  3. Each time a form is completed on your site, automatically fills up the hidden fields with comprehensive lead source data:
  • Channel
  • Source
  • Campaign
  • Term
  • Content
  • Landing Page
  • Landing Page Subfolder

This enables you to accurately track the source of every lead in QuestionScout.

How to analyze the lead source data

What data is tracked in QuestionScout?

With QuestionScout, tracking lead sources goes beyond just pinpointing their source; it involves delving deep into understanding their entire journey.

That’s why tracks 7 data points for every lead:

Lead source dataDefinition
ChannelThis refers to the category of traffic. LeadSources organizes your leads into 10 diverse channels, including Paid Search, Organic Search, Email Marketing, Paid Social, Organic Social, Referral, Direct Traffic, Affiliates, Display Advertising, and various Other UTM-tagged campaigns.
SourceThis represents the particular source or platform directing visitors to you. For instance, within “Organic Social,” sources might encompass Facebook, Instagram, etc.
CampaignIdentifies the specific marketing initiative. For example, if you’re managing multiple campaigns through Google Ads, this allows you to pinpoint the precise campaign generating your leads.
TermThe specific keyword a campaign targets. For instance, in a Google Ads effort titled “Search campaign corporate lawyers,” LeadSources Separates your leads based on the targeted keyword, such as “Corporate lawyer in New York,” “Corporate lawyer in Miami,” etc.
ContentDetails the particular element of your advertisement that was engaged with by the viewer.
Landing PageIndicates the URL of the landing page on which the lead initially arrived. For example:
Landing Page SubfolderDistinguishes the subfolder of the landing page URL, aiding in further segmentation. For example, if a visitor lands on, “services” is the subfolder that is tracked.

How to create performance reports?

Leads source reports

Create detailed reports on your lead channels to make informed decisions that contribute to the growth of your business.

First, analyze the volume of leads by Channel to see which channel drives most of your leads.

Leads by channel report

Run a second report showing the volume of leads by keywords:

Leads by keyword report

Sales source reports

Integrating your QuestionScout submissions with a CRM like GoHighLevel (available for a free trial) enables you to create detailed reports that assess the impact on sales.

Imagine the following example:

ChannelsSearch PaidSocial Paid
Average order value$150$100

After launching advertising campaigns on Google and Facebook, Paid Social ads generated a higher volume of leads compared to Paid Search.

However, after a Sales source report, we discovered that Paid Search was more efficient in driving revenue, despite generating fewer leads than Paid Social. This analysis suggests a strategic shift to increase your investment in Paid Search efforts.