Are you launching LinkedIn ads but finding it difficult to track which one is generating leads, sales, and revenue?
You may know the overall number of leads from each LinkedIn ad, but breaking it down by lead is challenging.
This leaves you uncertain about which LinkedIn ad generated customer-converting leads, making budget optimization difficult.
Leadsources addresses this issue effectively.
Leadsources solves this problem, by capturing your LinkedIn ads data (campaign, audience, ad, etc.) down to the lead level.
You can store complete LinkedIn ad data, including campaign, audience, and ad for each lead, directly in QuestionScout.
Afterward, you can generate reports like "Ads that generated the most leads" to decide which ads to promote or discontinue.
Let’s dig into it!
Capture LinkedIn ads in QuestionScout
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Include the Leadsources tracking code in the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Integrate the UTM parameters you want to monitor into all your LinkedIn ads (campaign, audience, ad, etc.).
For example, consider integrating these UTM parameters into the links of your LinkedIn ads:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Take note that Leadsources captures lead source data, even without UTM parameters, including channel, landing page, and landing page subfolder, to provide a detailed overview of your leads source on a lead level.
Step 3: Add the hidden fields in QuestionScout
When someone submits your QuestionScout form, the hidden fields get populated by Leadsources with the LinkedIn ads data (campaign, audience, ad, etc.).
Follow our complete guide to integrate hidden fields in QuestionScout to finish the setup.
Leadsources saves the LinkedIn ads data directly in your QuestionScout form at this stage (see Step 4).
Step 4: Capture the LinkedIn ads data in QuestionScout
When a user clicks on your LinkedIn ad and arrives at your website, Leadsources collects LinkedIn ad data (campaign, ad set, audience, ad, etc.).
The LinkedIn ads data is then added to the hidden fields of your QuestionScout form by Leadsources.
When the form gets submitted, the LinkedIn ads data and the form's responses are sent to the QuestionScout submissions page for each lead created.
How does Leadsources work?
By placing the Leadsources tracking code in the head tag of your site, you can capture LinkedIn ads data (campaign, audience, ad, etc.) every time a visitor visits your website.
The LinkedIn ads data is finally stored in the hidden fields of your QuestionScout form.
Leadsources will record the following visitor data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This allows you to track crucial lead source details even when UTM parameters are unavailable, such as when your traffic flows from organic sources like:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While most tools only collect lead data when UTM parameters are included, Leadsources is designed to work even without UTM parameters, allowing for extensive tracking of your lead source.
For this reason, unlike other tools, Leadsources tracks lead data from every channel:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This helps you collect and store all lead source data in a single centralized place.
How to run performance reports
Now that your LinkedIn ads data is preserved in QuestionScout, you can generate performance reports including:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This allows you to make more effective decisions about your LinkedIn budget.
Let’s analyze the various reports you have the option to create.
1. Lead performance reports
Reports can be generated to demonstrate the number of leads collected by:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can gather data from different campaigns (SEO, Social Paid, Email, etc.) and produce a report named "Leads by Channel."
Example #2
After determining the most effective channel (e.g., LinkedIn ads), you can focus on it to see the lead count from each specific campaign.
Example #3
Once you identify the campaign with the top lead generation, you can explore which specific LinkedIn audience, campaign, or ad is contributing to these leads.
2. Sales performance report
Identifying the LinkedIn ads and audiences that led to the most leads is crucial. But does that mean these leads also affect your sales and revenue?
By synchronizing your QuestionScout data with a CRM (for example, GoHighLevel), you can identify which leads converted into paid customers, allowing you to create sales reports based on your LinkedIn ads data (campaign, ad, audience, etc.).
Observe this example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After tracking the advertising campaigns on Google and LinkedIn, the initial "Leads by Channel" report indicated that Social Paid ads on LinkedIn yielded more leads than those from Search Paid ads.
After reviewing your sales and revenue data from the CRM export, you concluded that the Search Paid channel produced higher revenue with fewer leads than the Social Paid channel, suggesting a potential need to enhance the Search Paid budget.
Also, you can produce various reports that particularly analyze sales and revenue performance:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
