Are you currently running ads on LinkedIn, but struggling to identify which specific ad generated your leads, sales, and revenue?
You likely know the total number of leads generated from each LinkedIn ad, but you lack the ability to break it down on a lead level.
As a result, you lack clarity on which LinkedIn ad generated the leads that ultimately converted to customers, and you are unable to optimize your budget effectively.
Leadsources addresses this challenge.
Leadsources captures your LinkedIn ads data, including campaign, audience, ad, etc., down to the lead level for deeper insights.
You can store comprehensive LinkedIn ad data, including campaign, audience, and ad information for each lead in Gravity Forms.
You can then generate reports, such as “Ads that generated the most leads,” to determine which ad to promote or discontinue.
Let’s dive into the details!
Capture LinkedIn ads in Gravity Forms
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Insert the Leadsources tracking code into the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Insert the UTM parameters that you wish to track in all your LinkedIn ads, including campaign, audience, ad, etc.
For instance, consider incorporating these UTM parameters into the links of your LinkedIn ads:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Note that Leadsources captures lead source data even when UTM parameters are not utilized, such as channel, landing page, and landing page subfolder, to provide a comprehensive overview of your leads on a lead level.
Step 3: Add the hidden fields in Gravity Forms
When an individual submits your Gravity Forms, Leadsources automatically populates the hidden fields with LinkedIn ads data, including campaign, audience, ad, etc.
Follow our complete guide to incorporate hidden fields in Gravity Forms to finalize the setup.
The LinkedIn ads data is subsequently saved directly in your Gravity Forms by Leadsources (refer to Step 4).
Step 4: Capture the LinkedIn ads data in Gravity Forms
Leadsources collects LinkedIn ad data (campaign, ad set, audience, ad, etc.) when a visitor clicks on your LinkedIn ad and arrives at your website.
The LinkedIn ads data is integrated into the hidden fields of your Gravity Forms form by Leadsources.
When the form is submitted, the LinkedIn ads data, along with the form's responses, is transmitted to the Gravity Forms submissions page for each generated lead.
How does Leadsources work?
Incorporating the Leadsources tracking code into the head tag of your website enables the capture of LinkedIn ads data (campaign, audience, ad, etc.) whenever a visitor arrives on your site.
The LinkedIn ads data is subsequently stored in the hidden fields of your Gravity Forms form.
Leadsources will systematically collect the following visitor data:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This functionality enables you to monitor essential lead source details even in instances where UTM parameters are not applicable, such as when your traffic originates from organic sources like:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
Unlike many tools that require UTM parameters to capture lead data, Leadsources functions effectively without them, enabling comprehensive tracking of your lead source.
Consequently, unlike other tools, Leadsources tracks lead data from every channel:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This allows you to track and consolidate all lead source data in one central location.
How to run performance reports
With your LinkedIn ads data now saved in Gravity Forms, you can generate performance reports such as:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This allows you to make better decisions regarding your LinkedIn budget.
Let’s explore the different types of reports you can generate.
1. Lead performance reports
Reports can be generated to display the number of leads produced by:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can export data from campaigns across various channels (SEO, Social Paid, Email, etc.) and generate a report titled "Leads by Channel."
Example #2
Once you identify the top-performing channel (e.g., LinkedIn ads), you can concentrate on it to see the number of leads generated by each specific campaign.
Example #3
After identifying the campaign with the highest lead generation, you can investigate which specific LinkedIn audience, campaign, or ad is responsible for those leads.
2. Sales performance report
Identifying the LinkedIn ads and audiences that generated the most leads is valuable. But does this indicate that these leads also significantly impact your sales and revenue?
By importing your Gravity Forms data into a CRM (such as GoHighLevel), you can identify which leads became paid customers. This process enables you to create sales reports based on your LinkedIn ads data (campaign, ad, audience, etc.).
Examine this scenario:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following the analysis of the advertising campaigns on Google and LinkedIn, the initial “Leads by Channel” report revealed a significant difference in performance, indicating that Social Paid ads on LinkedIn generated more leads than Search Paid ads.
However, after a thorough assessment of your sales and revenue data derived from the CRM export, it became clear that the Search Paid channel generated higher revenue while producing fewer leads compared to the Social Paid channel, which indicates a potential need to reconsider the Search Paid budget allocation.
Additionally, you have the capability to generate various reports tailored to analyze sales performance:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
