Are you finding it difficult to determine which LinkedIn ad is the source of your leads, sales, and revenue?
You may have a good understanding of how many leads resulted from each LinkedIn ad, but you’re unable to view the data on a more detailed lead level.
As a consequence, you are unsure which LinkedIn ad resulted in customer conversions, limiting your capacity to optimize your advertising budget.
With Leadsources, this challenge is resolved.
Leadsources captures comprehensive LinkedIn ads data, including campaign, audience, ad, etc., allowing visibility down to each lead.
WPForms provides the ability to store complete LinkedIn ad data, including campaign, audience, and ad specifics, for each lead.
Running reports like “Ads that generated the most leads” enables you to choose which ad to prioritize or discontinue.
Let’s dive into it!
Capture LinkedIn ads in WPForms
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Integrate the Leadsources tracking code into the head tag of your website.
No code is necessary, follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your LinkedIn campaigns
Implement the UTM parameters you wish to monitor in all your LinkedIn ads, such as campaign, audience, ad, etc.
For reference, integrate these UTM parameters into your LinkedIn ad links:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
It is important to note that Leadsources gathers lead source data, irrespective of UTM parameters, such as channel, landing page, and landing page subfolder, to create an in-depth overview of your leads.
Step 3: Add the hidden fields in WPForms
Upon completion of your WPForms form submission, Leadsources populates the hidden fields with relevant LinkedIn ads data, including campaign, audience, ad, etc.
Consult our detailed instructions to include hidden fields in WPForms, thereby completing the setup.
Subsequently, Leadsources saves the LinkedIn ads data directly within your WPForms form (see Step 4 for clarification).
Step 4: Capture the LinkedIn ads data in WPForms
As soon as a visitor clicks on your LinkedIn ad, Leadsources collects associated ad data (campaign, ad set, audience, ad, etc.) during their landing on your website.
With Leadsources, LinkedIn ads data is automatically inserted into the hidden fields of your WPForms form.
When a user submits the form, the LinkedIn ads data is sent alongside the form's responses to the WPForms submissions page for every lead generated.
How does Leadsources work?
When you implement the Leadsources tracking code into the head tag of your website, it allows for the collection of LinkedIn ads data (campaign, audience, ad, etc.) every time a visitor enters your site.
After data capture, the LinkedIn ads information is added to the hidden fields of your WPForms form.
Leadsources will accumulate the following visitor data for analysis:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
This allows for the continued tracking of significant lead source information, even when UTM parameters are not feasible, particularly when your traffic originates from organic sources such as:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
While several tools only gather lead data with UTM parameters, Leadsources ensures robust tracking of your lead source even when UTM parameters are not utilized.
For this reason, Leadsources, in contrast to other tools, collects lead data from every channel:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This supports tracking and consolidating all lead source data into a unified central place.
How to run performance reports
With your LinkedIn ads data now in WPForms, you can compile performance reports like:
- Leads per campaign
- Leads per Ad set
- Leads per audience
- Leads per ad
- Etc.
This facilitates more effective decision-making regarding your LinkedIn budget.
Let’s consider the different types of reports you can create.
1. Lead performance reports
Reports can be run to demonstrate the number of leads generated by:
- Channel
- Campaign
- Ad set
- Audience
- Ad
- Landing page
- Landing page subfolder
Example #1
You can export campaign data from different channels (SEO, Social Paid, Email, etc.) and assemble a report named "Leads by Channel."
Example #2
Once you determine the most successful channel (e.g., LinkedIn ads), you can concentrate on it to analyze the number of leads from each individual campaign.
Example #3
After you determined the campaign with the greatest lead generation, you can analyze which specific LinkedIn audience, campaign, or ad is behind these leads.
2. Sales performance report
Tracking the success of LinkedIn ads and audiences is essential for continuous improvement. However, do you have a system to evaluate the correlation between leads and sales revenue?
Importing WPForms data into a CRM (such as GoHighLevel) facilitates better decision-making regarding lead management. This process ultimately aids in producing relevant sales reports based on your LinkedIn ads data (campaign, ad, audience, etc.).
Check on this example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
The findings from the recent campaigns indicated in the “Leads by Channel” report confirmed that Social Paid ads on LinkedIn were more effective in generating leads than Search Paid ads on Google.
In your analysis of the sales and revenue data obtained from the CRM export, you noted that the Search Paid channel achieved a higher revenue figure despite securing fewer leads than the Social Paid channel, emphasizing a potential adjustment to enhance the Search Paid budget.
In addition, reports can be customized to assess the performance of different audience segments:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. audience)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
