Google Ads For Law Firms: $150 CPC, but budget isn’t the problem
Google Ads for law firms’ dashboard shows 200 clicks this month at $500 each, but your intake team signed two cases while your competitor down the street signed eight with identical spend. The difference isn’t their keywords, their budget, or their market. It’s that 40-60% of law firm Google Ads budgets bleed into strategies built […]
PPC for Dentists: Stop Bleeding $342 Per Lead
PPC for dentists costs $7.85 per click on average, but your competitor just signed three $25,000 implant cases from $2,500 monthly spend while you burned $3,200 on cleanings worth $300 each. The difference isn’t their budget or their market. It’s that dental PPC has the highest patient acquisition cost of any marketing channel at $342 […]
Pest Control PPC: Cut CAC in 2026
Pest control PPC looks expensive in 2026. It is not. The real divide is not click cost but intent strategy. Companies optimizing for emergency keywords, Local Service Ads dominance, and seasonal budget shifts are acquiring customers at roughly $85 CAC with strong LTV economics. Others, spending the same budgets on generic terms, are stuck near […]
SEM Ad Copy in 2026: Why Human Psychology Beats AI by 214%
Your SEM ad copy looks fine. CTR is acceptable. But between your 1.5% conversion rate and the 5% your competitor just hit, there’s a quarter-million dollars in pipeline you’re leaving on the table. AI writes 50 variations in 30 seconds, but human-written copy converts 214% better because ChatGPT can’t trigger the psychology that makes buyers […]