We are excited to announce the release of LeadSources 2.0, a major improvement to our initial lead source tracking tool. This release includes:
- LeadDNA – Deep lead source tracking
- LeadPath – Full-funnel customer journey tracking
- New Lead Capture & Visualization
LeadDNA – Deep Lead Source Tracking
With LeadDNA, every lead that submits your form now comes with a rich profile of 9 data points:
- Channel
- Source
- Campaign
- Term
- Content
- Entry page
- Device
- OS
- Browser
LeadDNA provides granular data for each lead your sales and marketing teams need to make smarter decisions and improve attribution accuracy.
LeadPath – Full-Funnel Customer Journey Tracking
LeadPath records the full path each lead takes across multiple sessions before submitting your form. From the first ad click or organic search to every page viewed across sessions, LeadPath records and connects every touchpoint
When a lead finally converts, you’ll have their complete pre-conversion journey at your fingertips, offering unmatched insight into behavior, intent, and marketing impact.
New Lead Capture & Visualization
LeadSources integrates natively with 7 popular form builders via API, allowing you to automatically send leads along with their full lead source data directly into your LeadSources dashboard—no more complicated hidden fields needed.
Current supported forms: Jotform, Typeform, WPForms, Gravity Forms, Cognito Forms, Ninja Forms, and Webflow Forms. And more are coming every month.
Once collected, you can visualize every lead’s detailed journey right in your dashboard. Filter and analyze your leads by date, source, location, and other criteria to pinpoint exactly what drives conversions. This clarity lets you focus on strategies that work and maximize your ROI.