You run LinkedIn Ads to generate leads. When a lead lands in your Typeform, you want to connect it to the LinkedIn campaign, audience, and ad it came from.
The problem is, LinkedIn only provides the total number of leads generated by each campaign.
So, when your sales team closes a lead, you can’t connect that specific lead to the LinkedIn campaign, audience, or ad that generated it. As a result, you can’t properly optimize your LinkedIn ads.
In this article, I’ll show you how to connect the LinkedIn Ads data to each Typeform lead.
By connecting LeadSources with Typeform, you track a comprehensive report of LinkedIn Ads data for each lead submitted.
LeadSources also track additional data to provide a full lead source report for each lead.
Now, imagine a user clicks on your LinkedIn ad, but leaves your site without filling out your Typeform.
Three months later, this user returns to your site from an organic search on Google, and submits your Typeform.
LeadSources remembers all previous visits and provides a complete report of every session that occurred before the form submission.
Tracking the full lead journey helps you understand the role each marketing channel plays in your lead generation strategy.
That LinkedIn campaign that was not performing (because it didn’t generate leads) might actually be the first touchpoint of your most valuable leads.
Sign up to LeadSources (we offer a 14-day free trial).
Enter the URL of the website you want to track.
Copy and paste your LeadSources tracking code into the <head> section of your website.
Enter your Typeform API credentials to connect your account.
Then, select the form you want to track.
LeadSources will start tracking the source and journey of every lead you generate on Typeform.
Start your free trial today and track the full source of every lead throughout their journey.
