Are you wondering which sources are bringing in leads on Copper CRM?
This basic technique will enable you to track the source of your leads in Copper CRM.
You can then tailor your marketing efforts to the sources that generate most of the leads, sales, and revenue. Let’s get into it!
How to track the source of leads in Copper CRM
How does Leadsources track the source of your leads?
Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
When someone lands on your website, Leadsources collects information from his cookie and reads the UTM parameters used (if any exist), and creates a comprehensive picture:
- Where the visitor is coming from: channel, source, campaign, term, content
- and where he landed on your website: landing page and landing page subfolder
When the form is submitted, both the lead's details (name, email, etc.) and the lead source information from Leadsources (channel, source, etc.) are sent to Copper CRM.
How to track the source of your leads in Copper CRM?
To track the source of your leads in Copper, follow these 3-easy steps today (it's free):
- Get started by signing up on Leadsources.io - benefit from a 14-day free trial
- Insert the Leadsources tracking code on your site – this article will help you get it done.
- Create the hidden fields in your form (where Leadsources will store the lead source data) - Check out this article to find the instructions.
That's all, you can now track the source of your leads 🎯
Now, whenever a form is completed on your website, Leadsources inserts the following lead source details into the hidden fields of your form:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
Once the form is submitted, the lead source details are sent to Copper CRM.
You gain powerful insights into the sources of each lead!
Performance reports: Lead, sales, and revenue by source
What data is tracked in Copper CRM?
Leadsources populates your form with a maximum of 7 data points:
- Channel: The type of traffic. Leadsources categorizes your leads into 10 different channels: Paid Search, Organic Search, Email Marketing, Paid Social, Organic Social, Referral, Direct Traffic, Affiliates, Display Advertising, Other UTM-tagged campaigns.
- Source: The specific source or platform that sends the visitors. For example, in the case of “Organic Social,” the source could be Facebook, Instagram, etc.
- Campaign: The name of the specific marketing campaign. For example, when running several campaigns on Google Ads, you can track which exact campaign your leads came from.
- Term: The keyword targeted by a specific campaign. Example: you run a Google Ads campaign called “Search campaign corporate lawyers.” Leadsources categorizes your leads by keyword targeted: “Corporate lawyer in New York,” “Corporate lawyer in Miami,” etc.
- Content: The exact element of your ad that was clicked.
- Landing Page: The URL of the landing page where the lead landed. Examples: domain.com/services/corporate-lawyer-miami.
- Landing Page Subfolder: This is the subfolder of the landing page. Example: a visitor lands on the page domain.com/services/corporate-lawyer-miami. The subfolder tracked is “services.”
Creating your first performance reports
1. Lead source reports
Create leads reports to find out where your leads are coming from.
Begin by segmenting your leads by channel to visualize which channels produced the most leads.
Select a specific channel, such as Search Paid (Google Ads), and break down your Google Ads leads by campaign to gain insights into which campaign is generating the most leads.
Lastly, when you want to examine the performance of a particular campaign in greater detail, you can further segment leads with the “Volume of Leads by Keyword” and “Volume of Leads by Ad” reports.
2. Sales and revenue source reports
We’ve gained insights into the sources responsible for most leads, but are these leads generating actual sales and revenue?
By integrating your leads with a CRM like Copper, you can track the sales and revenue generated by various channels, sources, landing pages, and more.
You can then adjust your marketing strategy to promote the channels, sources, campaigns, keywords, and ads that generate the highest income.
To illustrate how powerful this data can be, let’s take a look at the following example:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After running ads on Google and Facebook, the first “Leads by Channel” report revealed that Social Paid ads yielded more leads than those from Search Paid ads.
However, after exporting your sales and revenue from Copper, you find that the Search Paid channel generated greater revenue with fewer leads compared to the Social Paid channel. Consequently, you decide to allocate more budget to the Search Paid channel.
And you can run many other sales and revenue reports:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by content (aka. ad)
- Sales and revenue by term (aka. keyword)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
