TikTok leads are sent over to Copper CRM. But identifying which TikTok ad generated which lead is out of reach.
Once a lead is converted into a customer, it's not possible to link that customer to a TikTok ad.
The lack of tracking prevents you from evaluating TikTok ad performance. Consequently, you run multiple ads without any insight into which are producing leads or customers.
Fortunately, an easy method is available to connect each lead directly to the TikTok campaign, ad group, and ad that generated it.
Let’s take it step by step and make it simple!
How to capture TikTok ads in Copper CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a basic tracking tool that helps you monitor the origin of leads. After adding it to your website, it captures up to 7 data points for every lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
To track TikTok ads accurately, insert UTM parameters such as campaign, ad group, and ad into your URL.
You can insert the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The final version of the URL will appear like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameReminder: Leadsources captures all lead source data, including channel, landing page, and subfolder, even without UTM parameters, ensuring full tracking for each lead.
Step 3: Add the hidden fields in your form
Leadsources automatically saves the lead source data in the hidden fields of your form.
When your form is submitted by a new lead, Leadsources enters the TikTok ads information into the hidden fields.
To learn more about incorporating hidden fields in your form, refer to this detailed guide.
Step 4: Capture the TikTok ads data in Copper CRM
As users click on your ads and come to your site, Leadsources tracks the TikTok ads information: campaign, ad group, and ad.
The hidden fields in your form are filled with ads data from TikTok by Leadsources without manual input.
Upon submitting the form, you can directly deliver TikTok ads data and your leads to Copper CRM through the integration of your form with Copper CRM.
How does Leadsources work?
Leadsources tracks TikTok ads data each time a visitor comes to your site.
The TikTok ads data is stored in the hidden fields of your form. When the form is submitted, this data is sent to Copper CRM alongside the lead details (name, email, etc.).
Leadsources captures this data for each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources tracks lead source data through the referrer, even if UTM parameters are omitted.
In certain circumstances, UTM parameters are not suitable, especially for traffic that comes from organic channels:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these cases, many lead source tracking tools struggle to capture the source of leads because they only utilize UTM parameters. Yet, Leadsources continues to collect certain lead source data, even when UTM parameters are not applicable:
- Channel
- Source
- Landing page
- Landing page subfolder
Thus, Leadsources offers complete lead data tracking across all channels, which sets it apart from many other lead tracking solutions:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Also, Leadsources categorizes your traffic by channel automatically, yielding a structured dataset.
In essence, Leadsources is a simple yet powerful tool that collects extensive lead source data from various channels in one distinct platform.
Performance reports: Lead, sales, and revenue by source
Capturing TikTok ads data in Copper CRM allows you to produce various performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Thus, you are able to tailor your TikTok budget in response to the campaign, ad group, and ad that yield your leads, sales, and revenue.
Let’s highlight the various lead performance reports that can be generated from this data.
1. Lead source reports
Compile performance reports that summarize the leads produced by:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report enables you to see which channel generates the most leads overall.
Example #2: Leads by TikTok campaign
You can now isolate a given lead source (for instance, TikTok) and assess the lead output from each TikTok campaign.
Example #3: Leads by TikTok ad
Once you identify the TikTok campaign generating the most leads, you can examine which exact ad group or ad is responsible for this performance.
2. Sales and revenue source reports
We have established which TikTok campaign, ad group, and ad are responsible for our leads. However, does this mean they are leading to sales and revenue?
It’s necessary to identify the leads that evolve into customers. By connecting your leads to a CRM like Copper CRM, you can effectively monitor sales and revenue across various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and other metrics.
You can then strategize your TikTok ads to concentrate on the channels, sources, campaigns, ad groups, and ads that deliver the highest sales and revenue.
You can then construct several sales and revenue reports, for example:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
Let’s consider the following situation:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching ads on Google and TikTok, the preliminary "Leads by Channel" report indicated that Social Paid ads (TikTok) brought in more leads compared to Search Paid ads.
However, when you analyzed the sales and revenue data from your CRM export, you found that the Search Paid channel produced greater revenue with fewer leads compared to the Social Paid channel. This led to your decision to allocate more funds to the Search Paid channel.
