How to capture lead source in Leadpages

How to track lead source in Leadpages

Are you leveraging Leadpages to capture leads but are unsure if these leads originate from organic search, paid advertising, or social media campaigns?

As the founder of an SEO agency, I must understand what leads are coming from Search Organic.

So I wrote the technique outlined below to guide you on how to identify the source of your leads in Leadpages.

How to track the source of lead in Leadpages

1. How LeadSources collects the lead source data

As visitors arrive at your website, their browser captures and stores specific information via cookies, such as the channel, source, campaign name, etc. aggregates this information, organizes it, and integrates it into your form as hidden fields.

When visitors complete a form on Leadpages, they input information into the form’s visible fields (like name, email, etc.). Simultaneously, seamlessly adds lead source data into your Leadpages form as hidden fields (such as channel, source, etc.).

When a form is submitted, the lead source information, such as the visitor’s name, email address, and other details, is captured along with the visitor’s responses in Leadpages’ submission records. This allows you to easily track the source of your leads and see which marketing channels are most effective.

2. How LeadSources passes the lead source data into Leadpages

Sign up at, and embed the concise script they provide into your website – it’s straightforward.

Next, incorporate the hidden fields into your LeadSources form. We have created a detailed guide to assist you in adding these hidden fields to Leadpages.

Whenever a visitor submits a form on your website, LeadSources automatically includes the following lead source data in the hidden fields:

  • Channel
  • Source
  • Campaign
  • Term
  • Content
  • Landing page
  • Landing page subfolder

Once a form is submitted, the information from these hidden fields is transferred into Leadpages. This information appears in the submissions record, right alongside the lead’s details (such as name, email, etc.).

Thus, enabling you to accurately trace the source of each lead.

How to analyze the lead source data

What data is tracked in Leadpages?

LeadSources is capable of monitoring 7 different types of data for every lead, outlined as follows:

Lead source dataDefinition
ChannelRefers to the type of traffic. LeadSources sorts your leads into 10 varied channels, such as Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other UTM-tagged efforts.
SourceSpecifies the particular source or platform directing visitors to you. For instance, within “Organic Social,” the source could be platforms like Facebook, Instagram, etc.
CampaignIdentifies the name of the specific marketing initiative. For instance, if you’re managing multiple Google Ads campaigns, you can pinpoint the exact campaign from which your leads originated.
TermThe keyword a campaign targets. For example, in a Google Ads campaign titled “Search campaign personal insurance,” will Organize your leads based on the targeted keyword, such as “Personal insurance in Chicago,” “Personal insurance in Denver,” etc.
ContentThe precise part of your advertisement that was engaged with.
Landing PageThe URL of the landing page upon which the lead arrived. For example,
Landing Page SubfolderDescribes the specific subfolder of the landing page URL, providing deeper insight. For example, if a visitor lands on, the tracked subfolder would be “services”.

How to create performance reports?

Leads source reports

Gain a deeper understanding of where your leads come from by exploring in-depth lead reports that provide comprehensive information.

Start by identifying the channels generating most of the leads by categorizing your leads by Channel.

Leads by channel report

Next, concentrate on one channel, such as Organic Search, and categorize your organic leads by specific campaigns to gain clarity on which campaign attracts the most leads.

The final step in analyzing a particular campaign’s performance is to break down the leads based on their keywords and advertising channels in reports on “Number of leads by keyword” and “Number of leads by advertisement.”

Leads by keyword report

Sales source reports

You now know which advertisements and keywords are generating the most leads. However, does this insight translate into an increase in your revenue?

Using a CRM system to integrate Leadpages submissions enables you to create corresponding sales reports. If you don’t use any CRM, try GoHighLevel’s free trial.

Imagine the following example:

ChannelsSearch PaidSocial Paid
Average order value$150$100

You launched advertising campaigns on Google and Facebook, and from the initial “Leads by Channel” analysis, it was clear that Paid Social ads brought in more leads compared to Paid Search ads.

A few weeks into the analysis, after tracking which leads converted into paying customers, it became evident that the Paid Search channel was more efficient at driving revenue, even with a lower number of leads than the Paid Social channel. This insight led to the decision to boost your investment in the Paid Search strategy.