Are you using Leadpages to generate leads, but don't where your leads are coming from?
This simple method will help you track the source of your leads in Leadpages.
You’ll then be able to fine-tune your marketing efforts based on the sources that bring in the most leads, sales, and revenue.
Let’s dive in!
How to track the source of lead in Leadpages
1. How LeadSources collects the lead source data
Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it tracks up to 7 lead source data for each lead you generate.
Leadsources tracks your visitors' information using cookies and UTM parameters whenever someone visits your website.
It captures key lead source details such as channel, source, campaign, keyword, the content they came from, as well as the landing page, and landing page subfolder.
Once a form is submitted, the lead’s contact details (like email and name) are transferred to Leadpages, alongside the source data collected by Leadsources (channel, source, etc.).
2. How LeadSources passes the lead source data into Leadpages
Get started in 3 easy steps:
- Sign up for free at Leadsources.io.
- Add the Leadsources tracking code to your website—follow the guide for help.
- Include hidden fields in your Leadpages form to capture lead source data—refer to this article for instructions.
You're now ready to track the source of your leads! 🎉
After a visitor submits a form in Leadpages, Leadsources automatically populates the hidden fields with key lead source data:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
This data will be visible in your submission records, along with the lead’s personal information (name, email, etc.).
This method allows for precise lead source identification at the individual lead level.
How to analyze the lead source data
What data is tracked in Leadpages?
LeadSources is capable of monitoring 7 different types of data for every lead, outlined as follows:
| Lead source data | Definition |
| Channel | Refers to the type of traffic. LeadSources sorts your leads into 10 predefined channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other. |
| Source | Specifies the particular source or platform directing visitors to you. For instance, within "Organic Social," the source could be LinkedIn, Instagram, etc. |
| Campaign | Identifies the name of the specific marketing initiative. For instance, if you're managing multiple Google Ads campaigns, you can pinpoint the exact campaign from which your leads were generated. |
| Term | The keyword a campaign targets. For example, in a Google Ads campaign titled “Search campaign personal insurance,” LeadSources.io will organize your leads based on the targeted keyword, such as “Personal insurance in Chicago,” “Personal insurance in Denver,” etc. |
| Content | The precise part of your advertisement that was engaged with. |
| Landing Page | The URL of the landing page upon which the lead arrived. For example, domain.com/services/personal-insurance-denver. |
| Landing Page Subfolder | The specific subfolder of the landing page URL. For example, if a visitor lands on domain.com/services/personal-insurance-denver, the tracked subfolder would be “services”. |
Creating your first performance reports
1. Leads source reports
Gain a deeper understanding of where your leads come from by exploring in-depth lead reports that provide actionable information.
Start by identifying the channels generating most of the leads by categorizing your leads by Channel.
Next, concentrate on one channel, such as Organic Search, and categorize your organic leads by specific campaigns to gain clarity on which campaign attracts the most leads.
The final step in analyzing a particular campaign's performance is to break down the leads based on their keywords and advertising channels in reports on “Number of leads by keyword” and “Number of leads by advertisement.”
2. Sales source reports
You now know which advertisements and keywords are generating the most leads. However, does this insight translate into an increase in your revenue?
Using a CRM to manage Leadpages leads enables you to isolate the leads that transformed into paid customers, and create sales reports based on channel, source, landing page, etc. If you don't use any CRM, try GoHighLevel's free trial.
Imagine the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
You launched advertising campaigns on Google and Facebook, and from the initial "Leads by Channel" analysis, it was clear that Paid Social ads brought in more leads compared to Paid Search ads.
A few weeks into the analysis, after tracking which leads converted into paying customers, it became evident that the Paid Search channel was more efficient at driving revenue, even with a lower number of leads than the Paid Social channel. This insight led to the decision to boost your investment in the Paid Search strategy.
