Leads are transferred to LeadSquared; however, their channel origin information is not included in the data.
Similarly, when a lead converts into a customer, the source information, such as the ad or channel, is not captured.
Without tracking, assessing your marketing activities is difficult, leaving it unclear which sources generate leads, sales, and revenue. This leads to spending on marketing channels without insight into their contribution to your profits.
Fortunately, there is a way of associating each lead and sale with its source channel which is both simple and effective.
Let’s approach this, step by step!
How to track the source of leads in Leadsquared
Step 1: Add Leadsources in your website
Leadsources is a simple and efficient way to track lead origins. By adding it to your site, it collects up to 7 source-related data points:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site
Step 2: Add the hidden fields in your form
Hidden fields are designed to remain invisible while ensuring additional data is sent along with the form.
Leadsources fills hidden fields with the lead source data, and ensures accurate details are added during submission.
Step 3: Send lead source data to Leadsquared
You can configure your form builder to automatically send lead source data to Leadsquared for smooth management.
You can track the lead, sales, and revenue sources quickly and efficiently in Leadsquared.
This helps you evaluate how your marketing activities are influencing your sales performance.
➡️ Send lead source data to Leadsquared
How does Leadsources work?
When a user accesses your site, Leadsources captures the lead source data and enters it into the hidden fields of your form. Once the form is submitted, this data, including the lead’s name and email, is sent to Leadsquared.
Leadsources gathers and records the source information for every lead:
| Lead source data | Fetched automatically |
| Channel | ✅ |
| Source | ✅ |
| Campaign | ✅ OR use UTM_campaign |
| Content | UTM_content parameter is required |
| Term | UTM_term parameter is required |
| Landing page | ✅ |
| Landing page subfolder | ✅ |
In cases where UTM parameters are not in use—like with organic search from Google or mentions of your website in articles—Leadsources continues to capture and track the lead source data:
✅Channel
✅Source
✅Campaign
✅Landing page
✅Landing page subfolder
Unlike most tools, Leadsources tracks lead sources across both organic and paid channels to give you a complete picture.
Pick a channel to view the lead source information inserted by Leadsources in your form.
Performance reports: Lead, sales, and revenue by source
By storing and tracking lead source data in Leadsquared, you can generate insightful reports on performance, like:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign
- Leads, sales, and revenue by term (e.g. keyword or adset)
- Leads, sales, and revenue by content (e.g. ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
This feature enables you to shift your marketing budget toward channels, sources, campaigns, terms, and content that produce the most significant results in leads, sales, and revenue.
Now, let’s review the types of reports available to you.
1. Lead source reports
Create performance reports reflecting the number of leads produced by:
- Channel
- Source
- Campaign
- Term (e.g. keyword or adset)
- Content (e.g. ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report allows you to compare the lead generation performance of different channels.
Example #2: Leads by campaign
You can now track a specific lead source (e.g., Google Ads) and measure the effectiveness of each campaign in terms of leads.
Example #3: Leads by keyword and ad
After recognizing the campaign that drives the most leads, you can dive into which keyword ad is responsible for those conversions.
2. Sales and revenue source reports
After recognizing which channels, sources, and campaigns generate leads, we need to assess if these leads are converting into sales and revenue.
For better marketing insights, send your leads to Leadsquared. This helps track the sales and revenue generated across various sources, channels, campaigns, terms, and landing page subfolders.
This information enables you to optimize your marketing strategy by focusing on the channels, sources, campaigns, keywords, and ads that bring in the most revenue and sales.
A variety of reports can be generated to track sales and revenue, including:
- Sales and revenue by channel
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (e.g. Keywords)
- Sales and revenue by content (e.g. Ads)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
Let’s consider this case to help demonstrate the idea:
| Channels | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Avg. Order Value | $150 | $100 |
| Revenue | $750 | $600 |
Once the ads were launched on Google Ads and Facebook Ads Manager, the “Leads by Channel” report indicated that Facebook’s Social Paid ads produced more leads than Google’s Search Paid ads.
After analyzing the sales and revenue data in Leadsquared, it was evident that the Search Paid channel was more effective in generating revenue, despite fewer leads, compared to the Social Paid channel. As a result, you adjusted your budget to favor the Search Paid channel.