Incorporating UTM parameters into Leadsquared can be a challenge, particularly for non-coders.
Imagine a solution that allows you to capture UTM parameters in Leadsquared effortlessly without coding required.
Introducing Leadsources.io!
Leadsources is a lead source tracking tool that bridges the gap between your UTM parameters and your CRM (in this case, Leadsquared).
When a user interacts with your marketing campaigns, Leadsources captures UTM parameters from the URL.
These parameters are automatically inserted into the hidden fields of your form.
When the form connects with Leadsquared, the UTM data is tracked and stored, enabling you to analyze lead sources and optimize your campaigns.
This allows you to generate reports to identify the sources of your most valuable customers.
In this guide, you’ll learn how to integrate UTM parameters into Leadsquared using Leadsources in just 10 minutes with no technical expertise required.
How to capture UTM parameters into Leadsquared in 4 simple steps
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Place the Leadsources code in your website’s head tag (no coding required).
Simply follow the step-by-step guide we have created.
Step 2: Define UTM parameters for your campaigns
Set up UTM parameters for all your campaigns (e.g., PPC, email, social media).
Leadsources supports the following UTM parameters:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Even without UTM parameters, Leadsources captures data such as channel, landing page, and subfolders.
Step 3: Add the hidden fields to your form
When users submit their information (such as name, email, etc.) through your form, Leadsources automatically fills the hidden fields with UTM parameters (like channel, source, etc.).
To capture UTM parameters in your form, include hidden fields. We’ve created a detailed guide for each form builder to help you set this up.
Step 4: Track the UTM parameters into Leadsquared
When a user clicks on your campaign and lands on your site, Leadsources captures the UTM parameters from the URL.
Leadsources transfers the UTM parameters into the hidden fields of your form.
When the form is submitted, both the UTM parameters and the form responses are sent to Leadsquared. To make this work, you need to connect your form to Leadsquared.
How does Leadsources work?
By inserting the Leadsources code into your website’s head tag, it will continuously read and collect UTM parameters from the URL each time someone visits your site.
It then saves the UTM parameters in the hidden fields of your form.
Leadsources tracks visitor data through the referrer, even when they arrive at your site without UTM parameters in the URL:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
This approach allows you to capture important lead source data even if you don’t use UTM parameters, including:
- On Google Search
- On your Instagram bio link
- On your social media posts
Most tracking tools rely on UTM parameters to identify lead sources, but Leadsources can track leads from all sources:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This ensures that all your lead source data is gathered and stored in a single location.
How to run performance reports
With UTM parameters captured in Leadsquared, you can now generate performance reports such as:
- Leads per channel
- Revenue per channel
- Revenue per keyword
This helps in making informed decisions about how to allocate your marketing budget.
We will evaluate the variety of reports you can generate.
Lead performance reports
You can generate reports displaying the volume of leads generated by:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
Example #1
For campaigns run across various channels (SEO, PPC, email, etc.), you can export the data and create a report titled “Leads by Channel.”
Example #2
After identifying the channel that generates the most leads (e.g., Google Ads), you can select this channel to analyze the number of leads generated by each ad campaign.
Example #3
Once you have identified the top campaign for lead generation, you can further analyze it by evaluating the specific keywords that are driving the leads.
Sales performance report
Knowing which ads and keywords generate the most leads is important, but does this translate into increased revenue?
Directing form submissions to Leadsquared allows you to generate detailed sales performance reports.
Example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Based on your advertising campaigns on Google and Facebook, it was clear that Social Paid ads generated a higher volume of leads compared to Search Paid ads.
After analyzing lead conversions a few weeks after, you discover that the Search Paid channel generated higher revenue with fewer leads compared to the Social Paid channel. As a result, you decide to increase the budget for Search Paid.