TikTok leads are integrated into Leadsquared instantaneously; however, it is not currently possible to link them to individual TikTok ads.
Once a lead turns into a customer, you won’t be able to link them to a particular TikTok ad.
Without tracking ad performance, TikTok’s impact is uncertain. This results in running numerous ads without knowing which ones generate leads or customers.
Fortunately, a quick and simple solution exists to connect each lead to the TikTok campaign, ad group, and ad responsible for it.
We'll take it step by step and move onward!
How to capture TikTok ads in Leadsquared
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool that helps you identify where your leads are coming from. After adding it to your website, it tracks up to 7 pieces of data for each lead source.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Include UTM parameters such as campaign, ad group, and ad in your URL to capture TikTok ad data.
These UTM parameters can be used:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Your final URL will appear as follows:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameLeadsources captures all lead source information, including channel, landing page, and subfolder, ensuring complete tracking, even in the absence of UTM parameters.
Step 3: Add the hidden fields in your form
Leadsources maintains and records the lead source data directly in the hidden fields of your form.
As soon as a lead submits the form, Leadsources ensures that TikTok ads details are captured in the hidden fields.
For complete guidance on how to add hidden fields to your form, refer to this guide.
Step 4: Capture the TikTok ads data in Leadsquared
When users click on your ads and reach your site, Leadsources logs the TikTok ads information, including campaign, ad group, and ad.
The hidden fields in your form receive TikTok ads data automatically, provided by Leadsources.
Once the form is submitted, you can systematically transfer TikTok ads information and your leads to Leadsquared by connecting your form with Leadsquared.
How does Leadsources work?
Whenever someone navigates to your site, Leadsources collects the TikTok ads information.
TikTok ads data is captured in your form's hidden fields. Upon form submission, this information is transmitted to Leadsquared, including the lead details (name, email, etc.).
Leadsources logs the subsequent details for all visitors:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even if UTM parameters are not present, Leadsources can gather lead source data using the referrer.
There are cases where it is inappropriate to use UTM parameters, especially when traffic is derived from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these circumstances, many lead source tracking tools cannot effectively identify lead sources as they depend entirely on UTM parameters. However, Leadsources continues to gather certain lead source information without relying on UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
As a result, Leadsources provides in-depth lead data tracking across all channels, distinguishing it from a variety of other lead tracking solutions:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Moreover, Leadsources automatically categorizes your traffic by channel, ensuring you receive a clearly defined dataset.
In essence, Leadsources offers a dependable and systematic approach to collecting detailed lead source data from various channels into a single place.
Performance reports: Lead, sales, and revenue by source
Analyzing TikTok ads data through Leadsquared enables you to produce a range of performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Thus, this gives you the opportunity to reshape your TikTok budget according to the campaign, ad group, and ad that drive leads, sales, and revenue.
Let’s clarify the range of lead performance reports you can produce with this data.
1. Lead source reports
Create performance reports that include the leads generated from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report contributes to understanding which channel excels in lead generation.
Example #2: Leads by TikTok campaign
You now have the means to center your attention on a specific lead source (like TikTok) and assess the leads generated by its various campaigns.
Example #3: Leads by TikTok ad
After determining the TikTok campaign responsible for the most leads, you can explore the particular ad group or ad that plays a significant role in that achievement.
2. Sales and revenue source reports
We understand which TikTok campaign, ad group, and ad generate leads for us. But do these leads lead to real sales and revenue growth?
Understanding which leads turn into customers is important. By connecting your leads to a CRM like Leadsquared, you can monitor the resulting sales and revenue from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and additional metrics.
This grants you the opportunity to realign your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that produce the highest sales and revenue outcomes.
This allows you to develop a range of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To enhance this understanding, let’s look at the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once advertisements were launched on Google and TikTok, the initial "Leads by Channel" report indicated that Social Paid ads on TikTok were more successful in generating leads than Search Paid ads.
Still, after assessing the sales and revenue information from your CRM, you found that the Search Paid channel produced higher revenue with fewer leads than the Social Paid channel. Therefore, you decided to raise the budget for the Search Paid channel.
