Are you questioning the source of leads generated by your Paperform campaigns?
This technique simplifies the process of identifying the origin of your Paperform leads.
This analysis helps you improve your marketing to get more leads, sales, and revenue.
Let’s jump right in!
How to track the source of lead in Paperform
1. How LeadSources collects the lead source data
This tool offers a unique way to monitor your lead sources accurately. Once implemented on your site, it will track up to 7 different lead sources for every lead you bring in.
This tool ensures that visitor information is recorded through cookies and UTM parameters whenever someone enters your site.
This solution records crucial lead source information like channel, source, campaign, keyword, the content they interacted with, and the landing page, including the landing page subfolder.
When a form is filled out, the lead’s contact details (including email and name) are shared with Paperform, along with the source data gathered by Leadsources (channel, source, etc.).
2. How LeadSources passes the lead source data into Paperform
Get started in 3 easy steps:
- Sign-up at Leadsources.io.
- Insert the Leadsources tracking code into your site—check the guide for more information.
- Utilize hidden fields in your Paperform form to gather lead source details—refer to this article for more clarification.
You’re ready to uncover the source of your leads! 🎉
When a form is submitted on Paperform, Leadsources fills the hidden fields with essential lead source information automatically:
- Channel
- Source
- Campaign
- Term
- Content
- Landing page
- Landing page subfolder
This information will be recorded in your submission logs, alongside the lead’s personal details (such as name and email).
This method allows for exact identification of lead sources for each unique lead.
How to analyze the lead source data
What data is tracked in Paperform?
LeadSources effectively tracks 7 key pieces of data for every lead in your database:
| Lead source data | Definition |
| Channel | The platform sorts your leads by traffic type, defining 10 channels: Paid Search, Organic Search, Email Campaigns, Paid Social, Organic Social, Referrals, Direct Traffic, Affiliates, Display Advertising, and Other. |
| Source | Indicates the particular source or platform guiding visitors to your website. For instance, within "Organic Social," the source could be LinkedIn, Instagram, etc. |
| Campaign | Specifies the name of the marketing campaign that produced results. For instance, if you are running several search engine marketing campaigns, you can identify the specific campaign that yielded your leads. |
| Term | The main keyword of a campaign. For instance, in a Google Ads campaign called “Search campaign personal insurance,” LeadSources.io organizes your leads based on keywords such as “Personal insurance in Chicago,” “Personal insurance in Denver,” etc. |
| Content | The exact feature of your ad that showed engagement. |
| Landing Page | The exact URL of the landing page that the lead arrived at. For instance, domain.com/services/personal-insurance-denver. |
| Landing Page Subfolder | The specific subfolder in the landing page URL. For instance, if someone goes to domain.com/services/personal-insurance-denver, the relevant subfolder tracked is “services.” |
Creating your first performance reports
1. Leads source reports
Discover the paths your leads take by exploring in-depth lead reports that provide valuable insights for improvement.
Commence by identifying the lead-generating channels that perform best by categorizing your leads into different channels.
Then, focus on a specific channel, such as Organic Search, and classify your organic leads based on different campaigns to understand which one generated the highest number of leads.
The final aspect of assessing a campaign's results is to categorize the leads according to their keywords and advertising channels in the reports labeled “Number of leads by keyword” and “Number of leads by advertisement.”
2. Sales source reports
Once you know which ads and keywords bring in the most leads, check if this also increases your revenue.
Utilizing a CRM to oversee your Paperform leads allows you to track leads that transformed into paying customers while generating sales reports by channel, source, landing page, etc., so if you don’t have a CRM, consider GoHighLevel.
Let's consider this situation:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once you launched your advertising campaigns on Google and Facebook, the preliminary analysis of "Leads by Channel" highlighted that Paid Social ads brought in a larger volume of leads compared to Paid Search ads.
A few weeks into the analysis, monitoring lead conversions to paying customers revealed that the Paid Search channel generated revenue more efficiently, even with a smaller lead volume than the Paid Social channel, which resulted in the decision to invest more in the Paid Search strategy.
