Leads from TikTok are automatically sent to Sage CRM. Yet, there's no way to assign those leads to specific TikTok ads.
When a lead becomes a customer, you won’t be able to trace them back to any specific TikTok ad.
The inability to track ad performance leaves you in the dark about TikTok's effectiveness. This results in running several ads without knowing which generate leads or customers.
Thankfully, a simple solution exists to tie every lead to the TikTok campaign, ad group, and ad that created it.
Let's break it down step by step and proceed!
How to capture TikTok ads in Sage CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool that monitors where your leads come from. After adding it to your website, it tracks up to 7 pieces of lead source data for every lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Add a few UTM parameters, including campaign, ad group, and ad, to your URL to monitor TikTok ads data.
You can insert the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
This is what your finished URL should look like:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameKeep in mind: Leadsources tracks all lead source data, including channel, landing page, and subfolder, even when UTM parameters are missing, ensuring full tracking for every lead.
Step 3: Add the hidden fields in your form
Leadsources captures and stores the lead source data directly in the hidden fields of your form.
As soon as a lead submits your form, Leadsources ensures the hidden fields are populated with TikTok ads information.
For detailed instructions on integrating hidden fields into your form, refer to this guide.
Step 4: Capture the TikTok ads data in Sage CRM
When users click on your ads and navigate to your site, Leadsources records the TikTok ads details: campaign, ad group, and ad.
The hidden fields in your form are automatically populated with TikTok ads data, provided by Leadsources.
Upon form submission, you can systematically channel TikTok ads data and your leads to Sage CRM by connecting your form with Sage CRM.
How does Leadsources work?
Whenever someone lands on your website, Leadsources captures the TikTok ads information.
The TikTok ads data is logged in your form's hidden fields. Upon submission of the form, this information is sent to Sage CRM together with the lead details (name, email, etc.).
The following information is tracked by Leadsources for every visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Even without UTM parameters in place, Leadsources is able to capture lead source data using the referrer.
In some situations, it is not appropriate to use UTM parameters, especially when traffic originates from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these scenarios, most lead source tracking tools cannot effectively identify lead sources because they depend solely on UTM parameters. However, Leadsources continues to collect certain lead source information, regardless of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
As a result, Leadsources provides extensive lead data tracking across all channels, distinguishing it from numerous other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Alongside this, Leadsources automatically sorts your traffic by channel, ensuring a clear dataset in return.
To sum up, Leadsources is a reliable and user-friendly tool that captures detailed lead source data from every channel in one unique space.
Performance reports: Lead, sales, and revenue by source
Monitoring TikTok ads data within Sage CRM enables you to create multiple performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Consequently, this gives you the ability to adapt your TikTok budget based on the campaign, ad group, and ad that drive leads, sales, and revenue.
Let’s discuss the various lead performance reports you can compile using this data.
1. Lead source reports
Develop performance reports that indicate the leads sourced from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report assists you in determining the channel that is most successful at generating leads.
Example #2: Leads by TikTok campaign
Now, you have the ability to focus on a particular lead source (such as TikTok) and quantify the leads generated by each of its campaigns.
Example #3: Leads by TikTok ad
After determining the TikTok campaign that delivers the most leads, you can investigate the specific ad group or ad that contributes to generating those leads.
2. Sales and revenue source reports
We now understand what TikTok campaign, ad group, and ad generate our leads. But do these leads actually result in increased sales and revenue?
It’s important to find out which leads transition into customers. By connecting your leads to a CRM like Sage CRM, you can track the resulting sales and revenue from diverse channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This gives you the opportunity to adjust your TikTok ads strategy to focus on the channels, sources, campaigns, ad groups, and ads that yield the best sales and revenue outcomes.
This allows you to formulate different types of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To reinforce this idea, let’s look at the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once ads were launched on both Google and TikTok, the initial "Leads by Channel" report highlighted that Social Paid ads (TikTok) were more effective than Search Paid ads in generating leads.
Nonetheless, upon reviewing the sales and revenue data you exported from your CRM, you found that the Search Paid channel yielded higher revenue with fewer leads compared to the Social Paid channel. Thus, you decided to raise the budget for the Search Paid channel.
