Leads generated on TikTok are sent to Monday Sales CRM. Unfortunately, there's no feature to assign those leads to specific ads on TikTok.
When a lead becomes a customer, connecting them to any specific TikTok ad will no longer be an option.
The lack of tracking ad performance leaves TikTok's impact unknown. Consequently, you may end up running ads without knowing which generate leads or customers.
Luckily, you can easily track each lead back to the TikTok campaign, ad group, and ad that brought it in.
Let's take it one step at a time and continue!
How to capture TikTok ads in Monday Sales CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool that tracks the source of your leads. Once added to your website, it gathers up to 7 pieces of lead source information for every lead.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
To track TikTok ads data, integrate UTM parameters like campaign, ad group, and ad to your URL.
You can add the following UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
Your finished URL will look like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameLeadsources ensures full tracking for every lead by capturing data like channel, landing page, and subfolder, even when UTM parameters are absent.
Step 3: Add the hidden fields in your form
Leadsources retrieves and keeps the lead source data directly within the hidden fields of your form.
Immediately after a lead submits your form, Leadsources populates the hidden fields with TikTok ads information.
For complete instructions on integrating hidden fields into your form, check out this guide.
Step 4: Capture the TikTok ads data in Monday Sales CRM
When users engage with your ads and land on your site, Leadsources tracks the TikTok ads details, such as campaign, ad group, and ad.
The hidden fields of your form are smoothly filled with TikTok ads information by Leadsources.
Upon completing the form submission, you can transfer TikTok ads data and your leads to Monday Sales CRM by associating your form with Monday Sales CRM.
How does Leadsources work?
Every time someone visits your website, Leadsources captures the details of the TikTok ads.
Your form’s hidden fields capture the TikTok ads data. Upon form submission, this information is forwarded to Monday Sales CRM with the lead details (name, email, etc.).
For every visitor, Leadsources captures the following details:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Without UTM parameters, Leadsources is still capable of gathering lead source data via the referrer.
In specific scenarios, it may be inappropriate to utilize UTM parameters, particularly for traffic originating from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In these cases, the majority of lead source tracking tools cannot accurately identify lead sources because they rely solely on UTM parameters. However, Leadsources carries on in gathering certain lead source data, regardless of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
This enables Leadsources to provide in-depth lead data tracking across all channels, which differentiates it from many other lead tracking tools:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Furthermore, Leadsources sorts your traffic by channel automatically, guaranteeing a clear dataset in return.
In summary, Leadsources stands as a trustworthy and proficient tool that captures extensive lead source information from every channel in one centralized location.
Performance reports: Lead, sales, and revenue by source
Observing TikTok ads data within Monday Sales CRM facilitates the creation of multiple performance reports, which include:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Consequently, this allows you to tailor your TikTok budget in alignment with the campaign, ad group, and ad that produce leads, sales, and revenue.
Let’s dive into the various lead performance reports you can produce with this information.
1. Lead source reports
Generate performance reports that highlight the leads sourced from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report supports your goals in determining which channel excels at lead generation.
Example #2: Leads by TikTok campaign
You are now equipped to focus on a specific lead source (for example, TikTok) and assess the leads created by each of its campaigns.
Example #3: Leads by TikTok ad
After recognizing the TikTok campaign that produces the most leads, you can analyze the specific ad group or ad that facilitates lead generation.
2. Sales and revenue source reports
We understand the specific TikTok campaign, ad group, and ad that yield our leads. Yet, do these leads contribute to greater sales and revenue?
It's vital to determine which leads turn into customers. By connecting your leads to a CRM such as Monday Sales CRM, you can oversee the resulting sales and revenue across various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and additional metrics.
This allows you to optimize your TikTok ads strategy by focusing on the channels, sources, campaigns, ad groups, and ads that produce the best sales and revenue figures.
This gives you the capability to develop multiple sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To emphasize this, take a look at the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Once the ads were active on both Google and TikTok, the preliminary "Leads by Channel" report demonstrated that TikTok's Social Paid ads generated leads more effectively than Search Paid ads.
Yet, when reviewing the sales and revenue figures from your CRM export, you found that the Search Paid channel achieved higher revenue with fewer leads than the Social Paid channel. Therefore, you made the decision to boost the budget for the Search Paid channel.
