TikTok leads are transferred to Creatio CRM automatically. However, associating those leads with particular TikTok ads isn't supported.
If a lead turns into a customer, you won’t be able to trace them back to a specific ad on TikTok.
Without tracking ad performance, you're left guessing about TikTok’s effectiveness. This means running several ads without knowing which produce leads or customers.
Fortunately, there’s a simple method to link every lead to the exact TikTok campaign, ad group, and ad that created it.
We'll go step by step and proceed from here!
How to capture TikTok ads in Creatio CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources makes it easy to monitor where your leads are coming from. After integrating it with your website, it collects up to 7 data points for each lead source.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Insert UTM parameters, including campaign, ad group, and ad, into your URL to capture TikTok ads data.
The following UTM parameters can be added:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The final version of your URL should look like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameDon’t forget, Leadsources tracks key lead source data, such as channel, landing page, and subfolder, even without UTM parameters, providing full tracking for each lead.
Step 3: Add the hidden fields in your form
Leadsources records and maintains the lead source data directly in the hidden fields of your form.
As soon as a lead fills out your form, Leadsources ensures the hidden fields are updated with TikTok ads details.
For step-by-step instructions on incorporating hidden fields into your form, see this guide.
Step 4: Capture the TikTok ads data in Creatio CRM
When users click your ads and arrive at your site, Leadsources records details about the TikTok ads: campaign, ad group, and ad.
With Leadsources, the hidden fields in your form are filled automatically with data from TikTok ads.
After a lead submits the form, you can systematically channel TikTok ads information and your leads to Creatio CRM by connecting your form to Creatio CRM.
How does Leadsources work?
When a visitor lands on your site, Leadsources gathers the TikTok ads information.
The hidden fields in your form, log the TikTok ads information. When the form is submitted, this data is sent to Creatio CRM together with the lead details (name, email, etc.).
The following data is recorded by Leadsources for each visitor:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Leadsources can collect lead source data using the referrer, even when UTM parameters are missing.
In some circumstances, it is not ideal to implement UTM parameters, especially when the traffic is sourced organically:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such scenarios, most lead source tracking tools are unable to effectively determine lead sources since they depend entirely on UTM parameters. However, Leadsources continues to capture specific lead source information, independent of UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
Therefore, Leadsources ensures extensive lead data tracking across every channel, distinguishing it from many other lead tracking platforms:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Alongside this feature, Leadsources automatically classifies your traffic by channel, ensuring a clear dataset as a result.
Ultimately, Leadsources serves as a reliable and effective tool for organizing comprehensive lead source data from multiple channels within a single framework.
Performance reports: Lead, sales, and revenue by source
Analyzing TikTok ads data in Creatio CRM allows you to produce a range of performance reports, such as:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Thus, this provides you with the capability to reallocate your TikTok budget depending on the campaign, ad group, and ad that yield leads, sales, and revenue.
Let’s review the different types of lead performance reports that can be compiled from this data.
1. Lead source reports
Construct performance reports that outline the leads acquired from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report provides insights into the channel that is most proficient at attracting leads.
Example #2: Leads by TikTok campaign
Now, you can direct your attention to a particular lead source (such as TikTok) and quantify the leads generated by each campaign.
Example #3: Leads by TikTok ad
Once you determined the TikTok campaign yielding the highest leads, you can dive into the specific ad group or ad that plays a role in that generation.
2. Sales and revenue source reports
We now recognize which TikTok campaign, ad group, and ad are driving our leads. However, do these leads actually result in enhanced sales and revenue?
Discovering which leads transition into customers is important. By associating your leads with a CRM like Creatio CRM, you can evaluate the sales and revenue derived from different channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This offers you the ability to adjust your TikTok ads tactics to emphasize the channels, sources, campaigns, ad groups, and ads that yield superior sales and revenue performance.
This facilitates the compilation of different forms of sales and revenue reports, such as:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To further clarify this idea, let us review the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After launching ads on Google and TikTok, the first "Leads by Channel" report showed that Social Paid ads on TikTok were superior to Search Paid ads in terms of lead generation.
Still, after evaluating the sales and revenue data extracted from your CRM, you realized that the Search Paid channel delivered higher revenue while attracting fewer leads than the Social Paid channel. Thus, you resolved to increase the budget for the Search Paid channel.
