Leads created via TikTok are sent to ActiveCampaign CRM in real-time. However, there's no capability to assign them to specific TikTok ads.
After a lead becomes a customer, you won’t be able to link them back to any specific TikTok ad.
Not being able to track ad performance keeps TikTok’s effectiveness uncertain. This leaves you running ads without understanding which lead, to leads or customers.
Luckily, a simple approach exists to track each lead back to the TikTok campaign, ad group, and ad that created it.
Let’s break it down carefully and move on!
How to capture TikTok ads in ActiveCampaign CRM
Step 1: Add Leadsources in the head tag of your website
Leadsources helps monitor the origins of your leads. Once it's added to your website, it captures up to 7 details about each lead’s source.
Sign up to Leadsources.io - it's free.
Insert the Leadsources tracking code into the head tag of your website - follow this guide.
Step 2: Add the UTM parameters to your TikTok ads
Insert UTM parameters, including campaign, ad group, and ad, to your URL to track TikTok ads metrics.
You can input these UTM parameters:
- UTM_medium=paidsocial
- UTM_source=tiktok
- UTM_campaign=campaign-name
- UTM_term=ad-group-name
- UTM_content=ad-name
The finished URL will look something like this:
https://www.yoursite.com/?UTM_medium=paidsocial&UTM_source=tiktok&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameIt’s important to note that Leadsources tracks all key data points like channel, landing page, and subfolder, even in the absence of UTM parameters, ensuring full lead tracking.
Step 3: Add the hidden fields in your form
Leadsources stores and collects the lead source data directly in the hidden fields of your form.
Immediately upon form submission by a lead, Leadsources ensures the hidden fields are filled with TikTok ads details.
For detailed steps on incorporating hidden fields into your form, refer to this guide.
Step 4: Capture the TikTok ads data in ActiveCampaign CRM
When users engage with your ads and navigate to your website, Leadsources tracks the TikTok ads details: campaign, ad group, and ad.
With the help of Leadsources, the hidden fields in your form are automatically populated with information from TikTok ads.
After submitting the form, you can successfully channel TikTok ads information and your leads to ActiveCampaign CRM by integrating your form with ActiveCampaign CRM.
How does Leadsources work?
Each time a user lands on your website, Leadsources captures the associated TikTok ads data.
The TikTok ads data is captured in your form's hidden fields. When the form is submitted, this information is transmitted to ActiveCampaign CRM with the lead details (name, email, etc.).
The subsequent information is tracked by Leadsources for all visitors:
- Channel
- Source
- Campaign
- Content
- Term
- Landing page
- Landing page subfolder
Without the implementation of UTM parameters, Leadsources is able to capture lead source data via the referrer.
There are times when it is not fitting to utilize UTM parameters, particularly when traffic originates from organic sources:
- Google Search
- Instagram bio link
- Social media posts
- Etc.
In such instances, many lead source tracking tools fail to effectively track lead sources because they depend solely on UTM parameters. Nevertheless, Leadsources captures specific lead source information without relying on UTM parameters:
- Channel
- Source
- Landing page
- Landing page subfolder
As a result, Leadsources provides extensive lead data tracking across all channels, which sets it apart from many other tools in the market:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
Also, Leadsources automatically categorizes your traffic by channel, guaranteeing a clear dataset as a result.
In summary, Leadsources is a reliable and sophisticated tool that compiles detailed lead source data from every channel into one centralized location.
Performance reports: Lead, sales, and revenue by source
Analyzing TikTok ads data in ActiveCampaign CRM enables you to formulate a variety of performance reports, including:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. Tiktok campaign)
- Leads, sales, and revenue by term (aka. Tiktok ad group)
- Leads, sales, and revenue by content (aka. TikTok ad)
- Leads, sales, and revenue by landing page
- Leads, sales, and revenue by landing page subfolder
Thus, this allows you to optimize your TikTok budget according to the campaign, ad group, and ad that bring in leads, sales, and revenue.
Let’s look into the different lead performance reports you can compile with this information.
1. Lead source reports
Build performance reports that track the leads retrieved from:
- Channel
- Source
- Campaign
- Term (aka. TikTok ad group)
- Content (aka. TikTok ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report clarifies which channel is the most successful in securing leads.
Example #2: Leads by TikTok campaign
You are now able to concentrate on a specific lead source (like TikTok) and determine the leads generated by its distinct campaigns.
Example #3: Leads by TikTok ad
Once you've determined the TikTok campaign with the best lead performance, you can explore the specific ad group or ad that contributes to those leads.
2. Sales and revenue source reports
We have established the TikTok campaign, ad group, and ad that produce our leads. Yet, do these leads really result in an increase in sales and revenue?
It’s important to discover which leads turn into paying customers. By connecting your leads to a CRM such as ActiveCampaign CRM, you can observe the sales and revenue resulting from various channels, sources, TikTok campaigns, ad groups, ads, landing pages, and more.
This provides the means to modify your TikTok ads strategy to highlight the channels, sources, campaigns, ad groups, and ads that result in the greatest sales and revenue.
This offers the ability to generate a variety of sales and revenue reports, including:
- Sales and revenue by source
- Sales and revenue by campaign
- Sales and revenue by term (aka. TikTok ad group)
- Sales and revenue by content (aka. TikTok ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
To further analyze this, consider the following example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following the launch of ads on Google and TikTok, the first "Leads by Channel" report indicated that TikTok's Social Paid ads outperformed Search Paid ads in generating leads.
Still, while analyzing the sales and revenue data from your CRM export, you discovered that the Search Paid channel achieved higher revenue with fewer leads than the Social Paid channel. Therefore, you decided to raise the budget for the Search Paid channel.
