You acquire leads for YouTube ads via Forminator, but connecting a lead to its ad source can’t be done. Similarly, when those leads become customers, the link to the original ad is missing.
Without tracking, you lose the ability to analyze the success of your YouTube ads and find out which are performing well. This can cause overspending on campaigns that don’t deliver results.
Luckily, there’s a simple solution to connect each lead with its originating YouTube campaign, ad group, and ad.
Let’s break it down step by step!
How to track YouTube Ads in Forminator
Step 1: Add Leadsources in the head tag of your website
Leadsources is a simple tool for tracing lead sources. Added to your site, it gathers up to 7 key details about the origin of every lead.
➡️ Sign up to Leadsources.io for free
➡️ Add the Leadsources tracking code to your site
Step 2: Add the UTM parameters to your YouTube Ads
Integrate UTM codes into your YouTube ad URL to capture campaign, ad group, and ad information. Refer to this example:
UTM_source=youtubeUTM_campaign=campaign-nameUTM_term=ad-group-nameUTM_content=ad-name
The final result for the URL should be similar to this:
https://www.yourdomain.com?UTM_source=youtube&UTM_campaign=campaign-name&UTM_term=ad-group-name&UTM_content=ad-nameTake note of this: Leadsources automatically tracks lead source data, offering full visibility across channels, even if UTM parameters are not utilized.
Step 3: Add the hidden fields in Forminator
A hidden field is a form input element that is not visible to users, but it stores information that is included in the form submission.
After a submission, Leadsources automatically populates the hidden fields with the YouTube ads data. The YouTube ads data is then directly saved into your Forminator once submitted.
Step 4: Capture the YouTube Ads data in Forminator
When people click on your ads and come to your site, Leadsources automatically retrieves the YouTube campaign, ad group, ad data (and more).
Leadsources populates the YouTube ads data into the hidden fields of Forminator, as seen in the examples.
After the form has been submitted, the YouTube ad data and lead details are available directly in Forminator.
How does Leadsources work?
Each time a user lands on your site, Leadsources gathers YouTube Ads data and fills the hidden fields in your form. Upon submission, this data and lead details like name and email are sent to Forminator.
Leadsources captures and tracks the source data for every lead:
| Lead source data | Fetched automatically |
| Channel | ✅ |
| Source | ✅ |
| Campaign | ✅ OR use UTM_campaign for paid ads |
| Content | UTM_content parameter is required |
| Term | UTM_term parameter is required |
| Landing page | ✅ |
| Landing page subfolder | ✅ |
As shown earlier, when UTM parameters aren’t included—such as with organic sources like Google search or referrals—Leadsources still records lead source data:
- Channel
- Source
- Campaign
Content(UTM parameter required)Term(UTM parameter required)- Landing page
- Landing page subfolder
What makes Leadsources unique is its ability to track lead sources from all marketing channels, including both organic and paid.
Choose a channel to observe the lead source data that Leadsources integrates into your form.
Performance reports: Lead, sales, and revenue by source
By storing YouTube Ads data in Forminator, you can produce detailed performance reports like:
- Leads, sales, and revenue by channel
- Leads, sales, and revenue by source
- Leads, sales, and revenue by campaign (aka. YouTube campaign)
- Leads, sales, and revenue by term (aka. YouTube ad group)
- Leads, sales, and revenue by content (aka. YouTube ad)
This provides you the flexibility to shift your YouTube budget to those campaigns, ad groups, and ads that lead to the greatest returns in leads, sales, and revenue.
Let’s check out the reports you can easily create!
1. Lead source reports
Create reports that indicate the leads generated by:
- Channel
- Source
- Campaign (aka. YouTube campaign)
- Term (aka. YouTube ad group)
- Content (aka. YouTube ad)
- Landing page
- Landing page subfolder
Example #1: Leads by channel
This report highlights the channel that brings in the greatest number of leads.
Example #2: Leads by YouTube campaign
You can focus on a particular lead source (e.g., YouTube) and track the leads created by each campaign within that source.
Example #3: Leads by YouTube ad
After discovering the YouTube campaign with the highest lead generation, you can assess which ad group or ad contributed most to those leads.
2. Sales and revenue source reports
Now that we understand where our leads are coming from—via YouTube campaign, ad group, and ad—we need to assess if these leads are converting into sales and boosting revenue.
For accurate tracking of sales and revenue, send your leads to a CRM like GoHighLevel. This platform allows you to analyze data from multiple channels, YouTube campaigns, landing pages, and subfolders.
With this data available, you can modify your YouTube ad strategy to prioritize the channels, sources, campaigns, ad groups, and ads that generate the greatest sales and revenue.
It’s possible to create a range of sales and revenue reports, like:
- Sales and revenue by channel
- Sales and revenue by source
- Sales and revenue by campaign (aka. YouTube campaign)
- Sales and revenue by term (aka. YouTube ad group)
- Sales and revenue by content (aka. YouTube ad)
- Sales and revenue by landing page
- Sales and revenue by landing page subfolder
Example Scenario:
| Channel | Search Paid | Social Paid |
|---|---|---|
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average Order Value | $150 | $100 |
| Revenue | $750 | $600 |
After placing ads on Google (Search Paid) and YouTube (Social Paid), the “Leads by Channel” report showed YouTube ads generated more leads than Search Paid ads.
After reviewing sales and revenue data in your CRM, you identified that the Search Paid channel was bringing in higher revenue with fewer leads than the Social Paid channel. As a result, you chose to increase your budget for Search Paid.