Are you utilizing Google Ads for lead acquisition but uncertain about the originating campaigns?
This issue is well known. Google Ads reports the lead count for each campaign, ad, or keyword but omits detailed lead data.
As a result, you can’t tell which campaign, ad, or keyword led to the leads that turned into customers.
LeadSources fixes this problem.
LeadSources enables you to monitor Google Ads data (campaign, ad, keyword, etc.) on a per lead basis.
Sending your leads to ACT CRM allows you to view Google Ads data (campaign, ad, keyword, etc.) for those that converted into clients.
This allows you to generate reports like: Keywords that attracted the most clients… and make decisions on which keywords to advance or drop.
Let’s proceed.
Capture Google Ads lead data in ACT CRM in 4 steps
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Add the LeadSources code in the head section of your website. No coding knowledge is needed.
Simply follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your Google Ads campaigns
Place the UTM parameters you need to track into each of your Google Ads campaigns.
Sample UTM parameters to incorporate into your ad:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
LeadSources gathers additional data beyond UTM parameters, including channel, landing page, and landing page subfolder, ensuring a complete lead detail perspective.
Step 3: Add the hidden fields to your form
When your form is filled out by visitors (name, email, etc.), LeadSources automatically updates the hidden fields with Google Ads data (campaign, ad, keyword, landing page, etc.).
To implement this, just insert hidden fields into your form to store the UTM parameters. We offer easy-to-follow instructions for all common form builders, with no coding expertise needed.
Step 4: Track the Google Ads data in ACT CRM
When a user clicks on your Google Ads ad and arrives at your page, LeadSources gathers the Google Ads data (campaign, ad, keyword, landing page, etc.).
LeadSources adds Google Ads data to the hidden fields of your form automatically.
Upon submission of the form, Google Ads data and the responses can be forwarded to ACT CRM. You need to link your form to ACT CRM for this to work.
How does Leadsources work?
Inserting the LeadSources code into your website’s head tag allows it to read and record Google Ads data (UTM parameters and referrer) during each site visit.
It then records the Google Ads data in the hidden fields of your form.
If a visitor visits your site without UTM parameters in the URL, LeadSources will still obtain data about them via the referrer:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
This technique enables you to observe vital lead source data even in the absence of UTM parameters, such as:
- On Google Search
- On your Instagram bio link
- On your social media posts
- Etc.
Although many tools track lead sources via UTM parameters, LeadSources allows you to track lead data from channels that do not use UTM parameters:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This method centralizes exact lead source data into a single location.
How to run performance reports
After recording your Google Ads data in ACT CRM, you can generate performance reports including:
- Leads per channel
- Revenue per channel
- Revenue per keyword
- Etc.
This helps you make knowledgeable decisions regarding your marketing expenses.
Let’s explore the different types of reports you can generate.
Lead performance reports
You can produce reports illustrating the volume of leads from:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
Example #1
To track campaigns across various channels (SEO, PPC, email, etc.), export the data and prepare a report called “Leads by Channel.”
Example #2
After identifying the top lead-producing channel (e.g., Google Ads), you can refine your analysis by selecting it to see lead counts for each individual ad campaign.
Example #3
After identifying the campaign with the greatest lead generation, you can further analyze the specific keywords that are yielding these leads.
Sales performance report
Determining which ads and keywords generate the most leads is useful, but does this necessarily boost your revenue?
Sending your form submissions to ACT CRM enables you to produce thorough sales performance reports.
Example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
After conducting ads on both Google and Facebook, it was evident that Social Paid ads resulted in more leads than Search Paid ads.
After weeks of evaluating lead conversions to paying customers, you found that the Search Paid channel achieved higher revenue with fewer leads compared to the Social Paid channel. This justifies increasing the Search Paid campaign budget.