Do you utilize Google Ads for leads but can’t identify the campaigns that generate them?
This is a frequent problem. Google Ads shows how many leads are generated by a campaign, ad, or keyword but lacks individual lead information.
This means you can’t tell which campaign, ad, or keyword brought in the leads that turned into customers.
LeadSources overcomes this problem.
With LeadSources, you can see detailed Google Ads data (campaign, ad, keyword, etc.) for each lead.
If you upload your leads to Capsule CRM, you can view detailed Google Ads data (campaign, ad, keyword, etc.) for leads that have become clients.
This allows you to create reports such as: Keywords that delivered the most clients… and decide which keywords to enhance or cancel.
Let’s dive in!
Capture Google Ads lead data in Capsule CRM in 4 steps
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Insert the LeadSources code into the head section of your site. No coding skills are required.
Simply follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your Google Ads campaigns
Include the UTM tracking parameters in all of your Google Ads campaigns.
Examples of UTM parameters for inclusion in your ad:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
In addition to UTM parameters, LeadSources captures data such as channel, landing page, and landing page subfolder, giving you a complete view at the lead detail.
Step 3: Add the hidden fields to your form
When your form is filled out (name, email, etc.), LeadSources automatically completes the hidden fields with Google Ads data (campaign, ad, keyword, landing page, etc.).
To accomplish this, just insert hidden fields into your form to track UTM parameters. We provide detailed instructions for all form builders, with no coding skills necessary.
Step 4: Track the Google Ads data in Capsule CRM
When a visitor clicks your Google Ads ad and lands on your website, LeadSources collects the Google Ads details (campaign, ad, keyword, landing page, etc.).
The hidden fields of your form are automatically filled with Google Ads data through LeadSources.
Upon the form’s submission, Google Ads data along with the form responses can be sent to Capsule CRM. Connecting the form to Capsule CRM is essential.
How does Leadsources work?
When you place the LeadSources code in your website’s head tag, it will capture Google Ads data (UTM parameters and referrer) on each site visit.
The Google Ads data is stored in the form’s hidden fields.
When visitors come to your site without UTM parameters in the URL, LeadSources will still gather data via the referrer:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
This approach ensures you can observe essential lead source data even without UTM parameters, including:
- On Google Search
- On your Instagram bio link
- On your social media posts
- Etc.
While UTM parameters are commonly used for lead source tracking, LeadSources allows you to track lead data for channels that do not have UTM parameters:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
This allows you to centralize accurate lead source data in a single location.
How to run performance reports
After your Google Ads data is recorded in Capsule CRM, you can now develop performance reports, such as:
- Leads per channel
- Revenue per channel
- Revenue per keyword
- Etc.
This provides you with the information needed to make sound decisions on marketing spending.
Let’s analyze the range of reports you can produce.
Lead performance reports
You can produce reports showing the number of leads created by:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
Example #1
For campaigns in various channels (SEO, PPC, email, etc.), export the data and produce a report named “Leads by Channel.”
Example #2
Once you’ve determined the top performing channel for leads (e.g., Google Ads), you can dive deeper by choosing this channel to see the lead count for each ad campaign.
Example #3
After establishing the campaign with the greatest lead generation, you can examine which keywords are specifically driving these leads.
Sales performance report
Understanding which ads and keywords generate the most leads is important, but does this also mean higher revenue?
Forwarding form data to Capsule CRM allows you to generate in depth reports on sales performance.
Example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following your ad campaigns on Google and Facebook, it was clear that Social Paid ads generated more leads compared to Search Paid ads.
Over several weeks, the data showed that the Search Paid channel achieved higher revenue with fewer leads compared to the Social Paid channel. This indicates that increasing the budget for Search Paid campaigns is advisable.