Are you uncertain about which campaigns are generating leads for you through Google Ads?
It’s a widely recognized problem. Google Ads only shows the total leads from campaigns, ads, or keywords, without detailed lead-level data.
As a result, you’re unable to identify which campaign, ad, or keyword produced the leads that became customers.
This problem is resolved by Leadsources.
With Leadsources, you can at last track your Google Ads data (campaign, ad, keyword, etc.) on an individual lead basis.
When you transfer your leads to Pipedrive, you can see the Google Ads data (campaign, ad, keyword, etc.) for leads that became clients.
This allows you to run reports such as: Keywords that converted the most clients… enabling decisions on keyword promotion and cancellation.
Let’s begin!
Capture Google Ads lead data in Pipedrive in 4 steps
Step 1: Add Leadsources in the head tag of your website
Sign up to Leadsources.io, and benefit from our 14-day free trial.
Insert the Leadsources code into the head tag of your website. No coding skills required.
Simply follow this easy step-by-step guide.
Step 2: Add the UTM parameters to your Google Ads campaigns
Include the UTM parameters you want to monitor in every Google Ads campaign.
Examples of UTM parameters to add to your ad are:
- UTM_source
- UTM_campaign
- UTM_term
- UTM_content
Besides UTM parameters, Leadsources collects additional data like the channel, landing page, and subfolder, providing a complete picture at the lead level.
Step 3: Add the hidden fields to your form
As visitors submit your form (name, email, etc.), Leadsources pre-fills the hidden fields with Google Ads information (campaign, ad, keyword, landing page, etc.).
Simply add hidden fields to your form to hold UTM parameters. We provide detailed guides for all form builders, and no coding skills are necessary.
Step 4: Track the Google Ads data in Pipedrive
Leadsources records the Google Ads data (campaign, ad, keyword, landing page, etc.) when a visitor clicks on your ad and lands on your page.
The Google Ads information is automatically populated into the hidden fields of your form by Leadsources.
After submitting the form, the Google Ads data and form responses can be transferred to Pipedrive. Connecting your form to Pipedrive is required.
How does Leadsources work?
When you add the Leadsources code to the head tag of your website, it will automatically capture Google Ads data (UTM parameters and referrer) whenever a visitor arrives.
The Google Ads data is then recorded in the hidden fields of your form.
Even if a visitor comes to your site with no UTM parameters in the URL, Leadsources will collect information using the referrer.
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
By using this method, you can monitor key lead source information even if UTM parameters are missing, including:
- On Google Search
- On your Instagram bio link
- On your social media posts
- Etc.
Most tools rely on UTM parameters to track lead sources, but Leadsources enables you to track lead data for channels that don’t use UTM parameters:
- Organic Search
- Paid Search
- Organic Social
- Paid Social
- Referral
- Affiliate
- Display Advertising
- Direct Traffic
You can consolidate exact lead source information into one central place with this.
How to run performance reports
Having your Google Ads data in Pipedrive enables you to create performance reports like:
- Leads per channel
- Revenue per channel
- Revenue per keyword
- Etc.
This enables you to make better decisions regarding your marketing spending.
Let’s examine the various types of reports you can produce.
Lead performance reports
Reports can be run to show the lead volume generated by:
- Channel
- Source
- Campaign
- Landing page
- Landing page subfolder
Example #1
You can export data from different campaigns (SEO, PPC, email, etc.) and create a report named “Leads by Channel.”
Example #2
After identifying the top-performing channel for lead generation (e.g., Google Ads), you can focus on this channel to view the number of leads for each specific ad campaign.
Example #3
Once you find the campaign with the highest lead generation, you can explore further by looking at which keywords are responsible for these leads.
Sales performance report
Knowing which ads and keywords attract the most leads is helpful, but do they lead to higher revenue as well?
Forwarding form submissions to Pipedrive enables you to create a complete sales performance reports.
Example:
| Channels | Search Paid | Social Paid |
| Leads | 50 | 75 |
| Sales | 5 | 6 |
| Average order value | $150 | $100 |
| Revenue | $750 | $600 |
Following your Google and Facebook ad campaigns, you found that Social Paid ads yielded a greater number of leads than Search Paid ads.
After several weeks, your analysis of lead conversion rates shows that the Search Paid channel delivered higher revenue with fewer leads than the Social Paid channel. This information guides you to boost the budget for Search Paid campaigns.